| | | B2B Conversations Now | |  Twitter | 4 articles |
| Page 1 of 1 | Previous | Next | B2B CONVERSATIONS NOW SEPTEMBER 1, 2009 Effective B2B Lead Generation Means Selling the Conversation call this the “un-thought of&# conversation because it seems to be taking a back seat to blogs and twitter. Are you looking to generate more sales ready leads on your B2B website? As B2B Marketers, we are all feeling the pressure to do something, anything , to generate more B2B leads. But have you ever stopped to think about what marketing’s role really is? Hint, it’s not selling products or services. Before the explosion of internet based marketing tools, marketing’s job was to generate customer interest and channel those prospects to the sales team. | B2B CONVERSATIONS NOW SEPTEMBER 16, 2010 Why Won’t Anyone Return My !*#@$% Call? (guest post) product updates are instantly available via Google news, Twitter, etc.; * someone, somewhere, on the net, is blogging about the software category; and, * awesome sites like Software Advice (shameless plug) provide free, well, software advice. If your customers are on Twitter, you should be “tweeting”. Creating accounts on Twitter, LinkedIn, AdWords and YouTube is not enough. This is a guest article by Don Fornes , CEO of SoftwareAdvice.com. You can find the entire post here: Why Won’t Anyone Return My !*#@$% Call? Want to know why B2B sales is getting tougher? Enjoy! | | | | | |
| B2B CONVERSATIONS NOW MARCH 12, 2010 Michael Dell now on Twitter MichaelDell is on Twitter. But having Michael himself on Twitter changes my perspective about the company even more. What does the CEO of a $60 Billion company with 100,000 employees think about on a daily basis? Now you can find out. What’s interesting is that I’ve had an indirect link with Dell (the company, not the man) via a VAR business for the last 2 years since Dell bought a company called EqualLogic. Many EqualLogic channel partners were rightfully anxious and weren’t sure if they could trust a company the size of Dell. The result? It feels more personal. | B2B CONVERSATIONS NOW JUNE 4, 2009 Is Social Media a Water Cooler or Lemonade Stand? The Return On Marketing Investment (ROMI) seems to default back to the same tired metrics of “112 new twitter followers, 45 whitepaper downloads, etc.&# Any REAL ROI cases out there that show Social Media as a B2B Lead Generation tool versus being just a “free water cooler&# with a stack of twitter followers? I’ve been kicking around this concept while preparing for an upcoming Social Media presentation. often hear Social Media described as an “office water cooler&# where the free exchange of information benefits all those involved. | |
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