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| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING DECEMBER 21, 2008 10 Tips for Using Twitter And Email Marketing for B2B That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Use Twitter content in your email newsletters. | ANYTHING GOES MARKETING SEPTEMBER 13, 2009 Email Marketing Metrics You Should be Tracking Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. Database Accuracy Metrics. Tweet This! | | | | | | | ANYTHING GOES MARKETING JANUARY 18, 2009 Twitter and Customer Service - Potential PR Nightmare Your company may have just started down the path of using Twitter as another communication channel. The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not. Now back to our story). | ANYTHING GOES MARKETING DECEMBER 21, 2009 5 Mistakes B2B Marketers Need to Avoid in 2010 Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you. To get started, use a tool like [link] that lists some of the top lists on Twitter. Here is my Twitter list that I generated that I follow daily. You may want to look for them on LinkedIn or Twitter and follow some of my recommendations above. | ANYTHING GOES MARKETING MARCH 8, 2009 Social Media Success Stories Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Besides the virtual interaction of Twitter, it has far greater benefits. | ANYTHING GOES MARKETING AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. was inspired by those bright people over at Radian6 who showed me some of the untapped potential of Twitter. That is a good use of Twitter for your marketing efforts. | | | | | | | | | -
ANYTHING GOES MARKETING | SUNDAY, MAY 17, 2009 Latest B2B Marketing Trends From SiriusDecisions Summit 09 but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers. Thanks to all of the twitters who passionately twitted at the conference and gave people like me some semblance of being there. MORE >> -
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 7, 2010 Wake up and Send More Email If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. Social media highlights. MORE >> -
ANYTHING GOES MARKETING | MONDAY, OCTOBER 22, 2012 Managing Your Social Network: Top Tools You Should Use social media RSS customer service social bookmarking Twitter online communities social networksAfter having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. Here's the problem: my role is all about helping out customers and providing the best. MORE >> -
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 15, 2009 B2B Marketing Trends From Eloqua Experience 09 Via Twitter The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. This post as an example, was written from the product of social media ( Twitter). It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. Because it’s real. Silos must go. MORE >> -
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 21, 2010 Customer Service at its Best: Wind Mobile d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Here are a few general suggestions that I would recommend based on my observations: Respond better on Twitter. What I found even more disturbing was that when I did a quick Twitter search on “windmobile” there were several inquiries that were not addressed. Tags: social media customer service facebook Twitter online communities Enter Wind Mobile into the picture. Chad H. MORE >>
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