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25 B2B Marketing Automation Thought Leaders to Follow on Twitter

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25 B2B Marketing Automation Thought Leaders to Follow on Twitter. March 7, 2014 -Mashable. Top Thought Leaders to follow for 2014 from Mashable. News & Press'

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

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For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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Business Leaders Not Satisfied with Marketing Success Metrics

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In other words, it’s easy to capture new leads (or drive more traffic, or send more emails, or get more Twitter followers…) if quantity is the success metric, because quality and revenue don’t come into play.

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Seven Ways to Get The Most Out of Industry Events

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Use Twitter as your event curator -. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag. Check the Twitter stream for quotable quotes and discover things to approach the speaker about later at the show. Identify and understand the vendor landscape-.

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Who Are Your B2B Buyers?

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If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. Your buyers just aren’t on Twitter. Maybe not even LinkedIn…so don’t assume they are. You need to be sure of it.

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Notes from the Marketing Operations Executive Summit 2014

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Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event.