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Twitter, Facebook and Blogging Training Sessions

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The topics we’ll hit are:   Twitter. TWITTER 101: Twitter Language, Etiquette and Rules. TWITTER 102. Hashtags and twitter chats. Toolkit Twitter blogging Facebook Syracuse Training I’ll be holding several 101 and 102 training sessions throughout the summer through the TEDCenter at Syracuse University. Facebook. Blogging. Hope you’ll join! Also, please keep in mind that we hold virtual training sessions for individuals and groups via Google+ Hangouts or Skype. Maximizing your profile. How and why to connect with others. Case studies.

A Day in the Life of Twitter #infographic

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Thanks to Diffbot and  Ragan , who posted this cool infographic, we now know… Infographics Twitter day in the life diffbot statisticsThe most commonly shared links contain images, according to a recent study. You’ll never guess the most common source for articles shared on the popular site.

10 Interesting Content Ideas for You

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If you’re a twitter junkie: Use SocialBro to identify demographic information about your Twitter followers. 34 Unique Twitter Content Ideas for Your Community (oneforty.com). content production blog content ideas Facebook Online Communities TwitterCreating social content requires skill, but like any skill it can be refined with some practice and tips.

A whole bunch of juicy social media stats [Infographic]

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Top three countries on Twitter? Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Three most important reasons why companies use social media? Visibility, connecting with customers and self-promotion. Many more stats where that came from! Source:  University Of Florida Online MSM.  Social media image  via Shutterstock.).

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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This list should not only include people and phone numbers, but also twitter handles, facebook page URLs and any other applicable information that will make that connection as easy and seamless as possible. It’s not just about responding to tweets or Facebook posts, and making sure the platforms are running smoothly.  It’s much more, which is exactly what Dan was alluding to.

How Marketers Are Using Social Media to Grow

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So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When Join Us for a Series of Social Media Marketing Webinars and Twitter Chats (blogs.constantcontact.com). 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. 34% for 11 or more hours per week.

Social media, journalism, personal branding and value. What does it all mean?

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Discretion, which is basically a form of ‘ self-restraint ‘, is worth its weight in gold and hasn’t disappeared in the age of Facebook and Twitter. How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds?

Mario Batali as a Media Maven [#IUNY13]

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Mario Batali spends all his time on Twitter – so where has he found the time to star in a TV show, write nine cookbooks, establish a charitable foundation, open dozens of restaurants, and…cook? Conferences & Events Twitter #IUNY13 Fast Company Innovation Uncensored Mario Batali Fast Company: Management’s probably a big deal. You’re not cooking in the kitchen anymore.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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As for my own account,  my role depends on a lot, and I think it should be looked at carefully. I’ll say – and this isn’t an excuse – few people in my circle on twitter know of my current position, and the general SU community is only slowly learning of my position. Everything else we’ve placed on the back burner. Sorry if this was a little… wordy.

Social Media ROI [Video]

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Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. Loyalty. - 34 percent are more loyal to companies if they are a fan on Facebook. - 46 percent are more loyal to companies that they follow on Twitter. Transcript (Courtesy of Ignite Social Media). Awareness. Consideration.

#BWENY Session: The Future of Content Curation

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FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. The really story was happening in the comments.

October had a lot of changes in social media that you may want to know about

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Twitter allows DM by any follower and suggests followers on mobile. From the Field Social Media Embedded tweets Facebook ads Facebook Graph Search Google Google Plus pinterest Twitter Some changes were made on important social media platforms that will likely affect your brand. Users can now edit Facebook posts. Updates to Facebook Graph Search. Facebook allows you to target audience across platforms, and simplifies its ad-buying process. Embedded tweets now included photos. More discussion on whether your organization should be on Google+. Pinterest expands pins.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Stats to think about when putting together a great tweet

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I was plowing through the May issue of Harvard Business Review and came across some good statistics on Twitter that can help us all make better tweets. here are a few highlights: New Twitter accounts are being added at a rate of 11 per second! The full article is worth a read (it’s a quick one, so why not!), 36% of tweets are “Worth Reading.”

1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)

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Twitter has grown by 59% in the past year and reaches 160 million monthly unique users worldwide. Some more specific stats: People in Latin America spend a noticeably large amount of their time  - 28% – online on sites like Facebook and Twitter. Interesting social media ComScore Facebook report social network Social network service Twitterbillion people total.

Social media means finding continual “Instant Marketing” opportunities

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This is really interesting, and indicative of a few larger trends coming together: Social media and the speed at which information and actions happen on platforms like Facebook or Twitter. Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? You don’t have to think about how to say, “I liked it.”.

[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media

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Over the next hour we e-mailed back and forth through TwitterTwitter lets us demonstrate that we’re one of those companies.&#. I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses.  That’s the key point: You can’t just dabble in social media.  You have to deal with rain as well as sunshine. 

Buy 29

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Pinterest Use Case: Live coverage of a university graduation

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This was important when you think about the viral component of Pinterest , and the fact that you want users to come back to “you” even when they’re five steps removed from your network.  By grabbing photos from Instagram, Tumblr, Twitter or our website, we were able to link most of our Pins back to one of our own properties. One of them was live Pinning of Commencement.

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#SXSW panel: The Steroid Culture of Social Media: You use? #sxswsteroids

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Maybe it started with a simple list buy of Twitter followers. You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you “important&# to all those other social media influencers. know you have. You know you have. Humans are naturally drawn to shortcuts. Take Barry Bonds.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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B2B Marketers are still using Twitter, LinkedIn and Facebook as their top three distribution networks. There are several high-level takeaways from the report: Content marketing is still very widely used.   90% of B2B marketers used some form of content in their marketing program in 2011, and no individual industry reported lower than a 70% adoption rate. Content type is varied.

Content Marketing Webinar with @jasonfalls with #awarenessinc

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For this webinar, I specifically wanted to pull some of the comments coming out of twitter and put them into a blog post, and this looks like it may be a really great way to do that. This post has a joint goal. The first goal is to highlight some of the thoughts from Awareness Networks webinar this past week, “What No One Is Telling You about Your Content Strategy with Jason Falls.”.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]

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As spots are running on the TV, how do we, real-time, drive conversation on Twitter. A discussion with Bonin Bough, VP of Global Media and Consumer Engagement for Mondelez International, Deborah Conrad, Corporate VP and CMO of Intel, Fernando Machado, of Unilever, and Steve Phelps, SVP and CMO of NASCAR, on how brands have learned to collaborate in new ways to produce stories that get attention and move an audience toward action. Part of Fast Company’s Innovation Uncensored 2013 event, 23-24 April in NYC. Fast Company: How has your concept of content changed?

Social Sharing Buttons Offer Opportunity for Brands

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A colleague of mine sent over a short study on social sharing from BrightEdge , and highlighted Twitter data. A few key pieces of data: Almost half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons. Buttons and links for Twitter are seen on 42.5 percent in late July. Facebook plugins (e.g. percent of the top 10,000 sites.

Think Social Business, Not Social Media.

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For example: For the finance department you can quantify how much money you are saving by calculating the cost of twitter support vs. call center or the cost of a recruiter vs. the cost of a social media campaign to find new hire. Times have change, and so it has the way people advertise and market their business. But, missing out 0n what? It is imperative to set objectives and goals.

Google Making its Biggest Effort Yet?

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Oh, and I couldn’t possibly forget the Google+ 1 button (which has been around for a little bit), yep, it’s just like the Facebook ‘Like’ button or the Twitter ‘Tweet’ button. On Tuesday, Google launched its latest social networking service called The Google+ Project. So I’m commenting from my armchair. What is it? Google+ is designed for sharing with groups. Not bad.

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B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

#BWENY Session: The Future of Content Curation

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FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. The really story was happening in the comments.

[Talk] Social Media for Marketing and Business 101

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social media Toolkit Business Facebook Internet marketing Marketing and Advertising social network TwitterContent Production Resources. If you have any other great 101 resources, put them in the comments below!

Infographic of the Week: The Growth of Social Media [INFOGRAPHIC]

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Growth measures for Facebook, Twitter, Orkut, LinkedIn, Ozone, StumbleUpon, Wikipedia and more are included in this great infographic by Search Engine Journal. For this week we looked at the rapidly expanding social media industry. Enjoy! By: Search Engine Journal. Infographics Media Analysis social media Uncategorized infographic infographic of the week

Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

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Instagram, YouTube, Pinterest, Twitter, etc.) Here at Social Media Week NYC ! quick summary of a great workshop on influencer strategy. Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Attendees will hear strategies and tips for getting the most out of influencer relationships from the point of view of the influencers themselves. What works? What doesn’t?

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Measurement in Communications: #measurePR chat with @KDPaine

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We sat in on #measurePR today at noon to see what we could pick up… Here’s a summary of the discussion: Analytics Conferences & Events Media Analysis Toolkit #measurePR analytics communications KD Paine measurement PR Twitter chat