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| Page 1 of 1 | Previous | Next | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013 4 Reasons Why Google+ is a Killer B2B Social Media Platform They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. But you know what? Android. | ACHIEVE MARKET LEADERSHIP MAY 23, 2011 Why waste your money on B2B Social Media? Businesses of all sizes are executing Twitter campaigns, creating business Facebook pages, producing corporate blogs and YouTube videos in the hopes of going viral. Many employees regularly create haphazard and ad hoc postings about their company…not only LinkedIn, but also Facebook, Blogs, Twitter, and YouTube. Many B2B professionals are still skeptical. Show me the metrics!” | | | | | | | ACHIEVE MARKET LEADERSHIP JULY 27, 2012 72 Fascinating Social Media Marketing Facts and Statistics for 2012 LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Great article with some really interesting (and yes, even facinating) facts and statistics on interactive marketing… #5. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). | ACHIEVE MARKET LEADERSHIP NOVEMBER 11, 2009 The Social Web, Taking it Personally David argues that with the advent of Twitter lists, the rise of niche social networks, and the clutter of web communication, people will begin to block out a majority of the social communication on the web. Online audiences are already seeking out personalization with customized home-pages, Twitter lists, bookmarked and tagged websites, RSS readers etc. Corporations look to scale. | ACHIEVE MARKET LEADERSHIP AUGUST 17, 2010 Is Social Media Missing from Your Competitive Intelligence Avaya famously landed a $250,000 deal that started on Twitter with a simple request for information. Are you aware that the same technology that tells you your best friend from high school’s daughter lost a tooth can also provide highly actionable competitive insights? Yes, I’m talking about social media. This is different than knowing about how your competitors use social media. | ACHIEVE MARKET LEADERSHIP SEPTEMBER 20, 2012 The 10 Twitter Commandments Do your Twitter marketing habits follow the 10 Twitter Commandments ? Thou shall not neglect one’s Twitter account, becoming inactive and complacent. Thou shall not use Twitter to stalk or harm others. We think Tweepi’s 10 Twitter Commandments are spot on. Thou shall not blabber. Thou shall not expect to be retweeted if thou do not retweet in return. | | | | | | | | | -
ACHIEVE MARKET LEADERSHIP | FRIDAY, MARCH 22, 2013 Marketers, Give Your Salespeople the Info They Need to Succeed And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. Thus the term caveat emptor (let the buyer beware). . Mr. Pink contends that we are now in the age of information symmetry. How Marketing Must Help. MORE >> -
ACHIEVE MARKET LEADERSHIP | MONDAY, AUGUST 27, 2012 Five Ways to Engage Twitter Followers Check out this quick list of tips to ensure your Twitter marketing efforts are engaging followers: 1. Join a conversation. Introduce yourself. Answer a common question. Announce an offer. Ask an interesting question. While the examples in thes slides are mainly B2C, they certainly apply to B2B. Check out the full article here. Interactive MORE >> -
What Makes a News Tweet Popular Will this affect your Twitter Marketing strategy? Thanks to researchers from UCLA and HP Labs, we can now have more insight as to what makes a news post popular. This is truly a fascinating paper. Read the full article here to find out. Interactive Other Interesting Topics MORE >> -
ACHIEVE MARKET LEADERSHIP | TUESDAY, SEPTEMBER 11, 2012 Ten Ways To Be Retweetable We recently ran across these 10 good tips to keep your Twitter marketing on track… . Stop Tweeting from Facebook (and other forms of automation). Tweet more than once a day. Use Hashtags. Thank the people that retweet you. Retweet other people. Make the tweet 120 characters or less. Content is king. Grammar Matters. End the Mindless Repetition. Shorten Your Links. Read more content behind these tips here. Interactive MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JULY 25, 2012 5 Insights into Global Social Media in 2012 Twitter is more than 50% of the Conversations. Interesting(and useful) new global social media networking findings…particularly the fact that companies are rapidly adapting to new platforms. “Google+ pages for business were launched in November and by February 2012, nearly half of Fortune Global 100 companies already had a presence on the platform” 1. YouTube is a Serious Media Channel. Engagement is the Norm. Multiple Accounts are Common. Companies are Rapidly Adapting to New Platforms. See the full findings and view the infographic here. Interactive MORE >>
- How to Size Images on Social Media ACHIEVE MARKET LEADERSHIP | THURSDAY, FEBRUARY 14, 2013
- What is the Optimal Length of a Tweet? ACHIEVE MARKET LEADERSHIP | WEDNESDAY, NOVEMBER 14, 2012
- Marketing You Won’t Hate–Inbound vs. Outbound ACHIEVE MARKET LEADERSHIP | MONDAY, JULY 2, 2012
- Facebook vs. Google: Who Will Win? ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012
- Are Company Blogs Becoming Obsolete? ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012
- Useful Ways to Search Twitter for Marketing ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 16, 2012
- Events, Social Media and Chocolate ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 17, 2008
- What Flavor of Web Strategist Do You Need? ACHIEVE MARKET LEADERSHIP | THURSDAY, JUNE 5, 2008
- In response to “Social Media Is a Hammer, But I Am Not a Nail” ACHIEVE MARKET LEADERSHIP | THURSDAY, JUNE 12, 2008
- Lessons Learned from a Microblogging Un-Conference ACHIEVE MARKET LEADERSHIP | MONDAY, JULY 14, 2008
- Twitter-ing CEOs: What is the benefit for busy execs? ACHIEVE MARKET LEADERSHIP | MONDAY, SEPTEMBER 8, 2008
- Two Opportunities in this Downturn ACHIEVE MARKET LEADERSHIP | MONDAY, JANUARY 5, 2009
- Social Media Analytics: Radian6 ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MARCH 4, 2009
- Now Streaming: Web Conversations ACHIEVE MARKET LEADERSHIP | MONDAY, SEPTEMBER 14, 2009
- Twitter helps close a $250K deal ACHIEVE MARKET LEADERSHIP | MONDAY, NOVEMBER 16, 2009
- Creating Community: Organic vs. Engineered Growth ACHIEVE MARKET LEADERSHIP | THURSDAY, NOVEMBER 19, 2009
- Mobile Internet Growth Validated ACHIEVE MARKET LEADERSHIP | MONDAY, JANUARY 11, 2010
- Tapping the Olympics’ Social Media Pulse ACHIEVE MARKET LEADERSHIP | WEDNESDAY, FEBRUARY 24, 2010
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