Sales Engine

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Content Strategy Before Technology Acquisition

Sales Engine

After all, not everyone is on Twitter, and email blasts are having diminishing returns. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

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Content Strategy Before Technology Acquisition

Sales Engine

After all, not everyone is on Twitter, and email blasts are having diminishing returns. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

He recalled an instance where they posted something on Twitter that didn’t go over too well, but because they post 3000 times per year, it didn’t matter. “We As with any media company, the Met’s executive team grants some editorial independence to Sreenivasan’s content team. We didn’t get it this time, but it doesn’t matter.

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

He recalled an instance where they posted something on Twitter that didn’t go over too well, but because they post 3000 times per year, it didn’t matter. “We As with any media company, the Met’s executive team grants some editorial independence to Sreenivasan’s content team. We didn’t get it this time, but it doesn’t matter.

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The best content marketing blends old, new, and what’s next

Sales Engine

Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.) Check in with people who have their finger on the pulse of the company.

Planning 120
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Demand more from today’s B2B marketer

Sales Engine

It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. Not that there isn’t branding and awareness value in these projects.

Demand 120