Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post
Customer Experience Matrix
FEBRUARY 11, 2009
Tags: twitter.
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Customer Experience Matrix
FEBRUARY 11, 2009
Tags: twitter.
Customer Experience Matrix
JULY 7, 2017
The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Social media is still a major focus for Lexer.
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Customer Experience Matrix
MARCH 16, 2016
The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.
Customer Experience Matrix
MAY 4, 2010
To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads. Web site visits driven from Twitter are flagged in the activity history of individual leads and in general Web analytics reports, although Act-On does not tie them to the originator like Genoo.
Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
Customer Experience Matrix
JANUARY 25, 2012
You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Say you’re selling a product related to, oh, circuit boards.
Customer Experience Matrix
DECEMBER 9, 2008
Pergolino’s blog also has an entry with a long list of “ Marketing Automation People on Twitter ”, which has already wasted several hours of my precious time. Tags: marketing automation twitter software selection demand generation. Thanks a bunch, Maria.
Customer Experience Matrix
JULY 15, 2013
Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. Buying Signals” draws on Twitter only. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.
Customer Experience Matrix
JULY 23, 2015
Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack. This is something I’ve done for years as a consultant but it’s now an especially hot topic.
Customer Experience Matrix
MAY 3, 2013
The social listening features can monitor Twitter for keywords and Tweets by specified individuals. These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel. The system can also monitor and post messages on Facebook.
Customer Experience Matrix
MARCH 12, 2010
Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. This leaves Twitter and message boards as the best candidates -- Twitter because there's very little technology involved, and message boards because we assume that company has the necessary resources in place.
Customer Experience Matrix
AUGUST 22, 2011
He also offered recommendations for using a slew of free or low-cost tools, including: - export.ly , which analyzes your Twitter followers - Rapportive , which assembles profiles on contacts - SEOmoz , which offers a package of features including lists of people who link to you - Row Feeder , which reports search results against Twitter and Facebook (..)
Customer Experience Matrix
DECEMBER 16, 2013
Consumers will continue to allow marketers to track their behaviors, even if they become slightly more discreet about the personal information they post directly on social networks like Facebook, Instagram, and Twitter. Yes, that''s a Dr. Strangelove reference. 2014 predictions customer management marketing technology marketing trends'
Customer Experience Matrix
JANUARY 22, 2014
On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Data from those sources, as well as the built-in CRM functions, can be used to create campaign segments.
Customer Experience Matrix
AUGUST 29, 2013
LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found. Of course, every vendor argues it does this better than anyone else.
Customer Experience Matrix
JULY 16, 2009
This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. microblogs (Twitter, Friendfeed , etc.), What really impresses me is that Techrigy is a serious social media monitoring solution.
Customer Experience Matrix
DECEMBER 14, 2016
In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. The messages can include different forms of dynamic content including recommendations, coupons, and banners. Next year it will add display ad audiences and Facebook Custom Audiences.
Customer Experience Matrix
DECEMBER 1, 2014
Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. This is both impressive and important, especially where small businesses are concerned.
Customer Experience Matrix
MARCH 9, 2011
a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. -
Customer Experience Matrix
FEBRUARY 24, 2016
My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. It's simply something that all good software will do.”
Customer Experience Matrix
MARCH 19, 2010
Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5
Customer Experience Matrix
MARCH 4, 2014
Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This allows marketers to send different contents to companies as the marketing automation system tracks them through different stages of the buying process.
Customer Experience Matrix
DECEMBER 19, 2011
managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems.
Customer Experience Matrix
NOVEMBER 17, 2010
As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? So.our friends at Marketo announced today that they've received another $25 million in venture funding. I lost track." I've lost track too, but it doesn't really matter.
Customer Experience Matrix
JULY 9, 2010
You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. The trick to making this work is efficiency.
Customer Experience Matrix
MARCH 13, 2014
It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources. responsive design").
Customer Experience Matrix
MARCH 24, 2016
Or, at least, do a word cloud of what people are saying, either in speeches or in Twitter comments. We could have a speech recognition vendor listen to the presentations and score them for buzzword bingo. We could have a competition among speakers for the most Tweets (although I guess that already happens). Back to team sports.
Customer Experience Matrix
FEBRUARY 4, 2013
But assuming that’s the not case – and I do after all read Twitter – the escalator analogy is not better than a funnel at illustrating today’s situation. Have I missed some crazy new form of multi-path escalator networks? Maybe so: I don’t get out much, and who knows what these kids today are up to?
Customer Experience Matrix
DECEMBER 14, 2009
Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Spredfast supports on-demand posting too.
Customer Experience Matrix
NOVEMBER 4, 2014
Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.
Customer Experience Matrix
FEBRUARY 5, 2015
Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.
Customer Experience Matrix
SEPTEMBER 3, 2009
Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.
Customer Experience Matrix
JULY 23, 2009
By coincidence, a random Twitter post this morning pointed me to the blog of Web usability guru Jakob Nielsen. He said they hadn’t done anything formal, because of the cost, but had shown it to many current users who were very enthusiastic about the change. Fair enough.
Customer Experience Matrix
JULY 10, 2013
This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.
Customer Experience Matrix
SEPTEMBER 17, 2009
Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address.
Customer Experience Matrix
JANUARY 5, 2010
Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. What’s most interesting is that no standard approach has yet emerged. Eloqua focused on making it easier to embed sharable links within conventional marketing assets. Sales access.
Customer Experience Matrix
JUNE 2, 2009
It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.
Customer Experience Matrix
JUNE 19, 2015
It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. Content building was more impressive.
Customer Experience Matrix
MAY 27, 2009
If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.
Customer Experience Matrix
APRIL 28, 2009
The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. Thanks to the many people who 'retweeted' the request).
Customer Experience Matrix
JULY 3, 2013
Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. But this is still far from the process automation that adds great value to other micro-business systems. The Web site builder is much more robust.
Customer Experience Matrix
JULY 27, 2009
The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment. These links are typically placed in an email created by a salesperson or marketer. This both is and isn’t a big deal.
Customer Experience Matrix
NOVEMBER 4, 2010
Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. This is pretty standard stuff, although many other systems can also import opportunity revenue automatically from Salesforce.com – a feature still in Right On’s future.
Customer Experience Matrix
APRIL 1, 2009
blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors. But they don’t intend to become a lead management system.
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