Chris Koch

MAY 21, 2010

The expectation on Twitter is that 99.9% Twitter etiquette, at least as I observe it, is that if the information that you’re linking to is gated, you take up some of that precious 140-character real estate to inform people of that fact. Now let’s compare your profile page on Facebook with your profile page on Twitter.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

MAY 27, 2010

For example, the Twitter stream from this thing (#MPB2B) is still going strong weeks later. Tags: Mobile Marketing B2B marketing Business Kipp Bodnar marketing Marketing and Advertising MarketingProfs Social Media Social network Twitter. Great conferences have impact that lasts long after the day (or two or three) that they occur.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Chris Koch

MAY 6, 2011

The only difference between us and the monkeys is that we usually remember to eat while we watch the Oscars or check our Twitter follower counts. Others include Klout and Twitter Grader, which focus on the social networks. Influence is the ability to affect others in their thinking or actions.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

JANUARY 22, 2010

Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Twitter is the logical front end to a blog post. Regardless, blogs and Twitter accounts should be joined at the hip, because Twitter is a powerful traffic builder to blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

JUNE 26, 2009

Use Twitter for monitoring. Another way to monitor the online B2B marketing guild is through Twitter. Twitter is a fantastic tool for learning and sharing, as I explain in this post. But Twitter lets you start to build a professional relationship without getting in each other’s face. Pick a tool for managing Twitter.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

OCTOBER 7, 2011

Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” Many B2B companies are just now contemplating getting into social media for the second time. Marketing needs a system of record before it can succeed in social media. They care about the size, speed, and quality of the pipeline.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” Many B2B companies are just now contemplating getting into social media for the second time. Marketing needs a system of record before it can succeed in social media. They care about the size, speed, and quality of the pipeline.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

APRIL 2, 2010

Twitter , LinkedIn, etc. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. Even making a cat more like a person works.) all do that, too. But let’s not get too hung up on social media. This has to permeate all that we do.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

DECEMBER 29, 2009

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? of consumers follow a brand on Twitter for “service, support, or product news.”. What drives consumers to follow brands on Twitter? The answer is we don’t. We don’t follow brands, we follow deals.

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

NOVEMBER 12, 2010

Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. The thinking has to be from the mind of the subject matter expert, not the ghost writer. Facilitation. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

APRIL 30, 2010

Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature. Tags: Mobile Marketing B2B marketing Foursquare Google Google Maps iPhone 3G Mapquest Mobile phone Personal computer Smartphones Twitter. Tweet This Post.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

FEBRUARY 4, 2012

I know because I have a column in my Twitter dashboard that searches the term. Second, I’m changing the name because I’m going to make it my personal mission to end the use of the term thought leadership to describe this method of marketing B2B companies. I don’t know of another marketing term that gets so much hate mail.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

FEBRUARY 24, 2010

If you look at social media in isolation, you’re not going to see the larger strategic issues until they slap you in the face—blogs with nothing to write about; LinkedIn groups with no substantive conversation; Twitter streams that link to nothing but brochures and press releases.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

MAY 14, 2010

We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. We have to figure who we want our SMEs to talk to so they don’t waste their efforts. Ideas and content. We’re seeing a role that is sort of a director of ideas and content emerge.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

DECEMBER 11, 2009

One of the great lures of Twitter is that we know that it is always changing. Would you dream of Twittering without a profile photo or image? Would you dream of Twittering without a profile photo or image? Twitter is every bit as visual as it is textual. IM and texting would be nothing without the real-time dynamic.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

JUNE 15, 2011

Only slightly less embarrassing than the anger and bargaining stages, marketers in this stage ban the use of the word “Twitter” in lunch conversation and generally shun the annoyingly perky (unpaid) social media intern, muttering, “What’s he got to be so happy about?”. Depression. What’s the point of going on?” Acceptance.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

AUGUST 5, 2011

I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. Research shows that people unlike brands on Facebook nearly as often as they shut off other channels and for all the same reasons: “too frequent, irrelevant or boring communications.”.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

MARCH 19, 2010

Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Gather information by asking questions. Asking for information helps deepen social media relationships.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

OCTOBER 30, 2009

These are not the people we imagine Twittering about their need for complex enterprise IT services. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. In fact, it’s hard for most of us to imagine these people using social media at all.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

APRIL 16, 2010

Tags: ITSMA Research Marketing Strategy Social Media B2B marketing Business Company Consulting Internet Marketing marketing Marketing and Advertising social media management Twitter.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

MAY 13, 2011

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. But now I’m on Twitter and I’ve just met you, so what kind of help are we talking about here?

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries. Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JUNE 25, 2010

Twitter is like a virtual table in the bar that everyone is dancing on. Now juxtapose that against the wild sharing that we do on personal devices and networks. Many, many people are revealing themselves in ways that they would never do in real life and on Myers-Briggs tests.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. We should expect those prices to change as social media takes hold among buyers. For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. We should expect those prices to change as social media takes hold among buyers. For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 21, 2011

It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. Buyers have higher expectations for intimacy.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. For many companies, this translates into a wait-and-see approach to social media. I think that’s the right decision—up to a point. If you’re strapped for resources (who isn’t?) and you can invest in other things that are more effective for reaching your target audience.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. For many companies, this translates into a wait-and-see approach to social media. I think that’s the right decision—up to a point. If you’re strapped for resources (who isn’t?) and you can invest in other things that are more effective for reaching your target audience.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

JANUARY 8, 2010

Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Here are the key elements of learning networks: Create an internal learning network.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JUNE 25, 2009

Much of the thrill for Twitter users is the synchronous, real-time nature of this streaming flow of conversation. Here are five reasons why you need to get good at this stuff before your company does: Social media is real time. Social media is always on. The river of words flows by and you can jump in or watch it disappear around the bend.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

DECEMBER 28, 2010

We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media relationships are shallow and meaningless.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100