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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Twitter] Small business? THIS is how to work the social web!
    You told me that Twitter has been a challenge for you. Twitter’s cool – I use it occasionally, but I prefer Facebook. In my view, Twitter handed out what amounts to millions of virtual megaphones. They’ve come from Chandra Michaels. People are very smart.  And I’ve never paid for keyword advertising.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Twitter] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] How Google+ Is Changing the Web, Even Though No One Wants It To
    It couldn't reach a deal with Twitter to include the popular social network's data in Google search results, and Facebook was already in a deep relationship with Google's core search competitor, Microsoft. Google gave the world something it didn't want with the launch of its social network, Google+. But that didn't matter. 62 million users?
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Twitter] Why You Need Social Media, Even if Your Customers Don't
    Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Twitter] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Twitter] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Twitter] IDC Sees Massive Disruption From Industry’s Platform Shift
    Frank Gens (photo by Jeff Ballard via Twitter @jballard). The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. The effectiveness of cold calling is plummeting.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 5, 2011
    [Twitter] Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]
    The new kid on the block quickly made its presence felt, with disruptions being felt across Facebook and Twitter.  The reason why Facebook and Twitter are very popular with businesses is, in addition to the large number of users that they can access, that they can easily establish a presence on these sites.  Businesses Felt Left Out.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Twitter] Bing Adds 5x More Facebook Content to its Search Results
    While social results aren't limited just to Facebook content -- they also include other social networks like Twitter, Quora, Foursquare, etc. -- Bing seems to be featuring Facebook results most prominently. Big surprise, right? You know. little of the 'ol "you scratch my back, and I'll scratch yours" action? Yes, this is true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2011
    [Twitter] Keep your hands off my Klout
    The whole idea of assessing social influence is fascinating to me. Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated!  An evil genius could have a lot of fun with that scenario : ). We just have to keep it in perspective. Does this make sense? 
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Twitter] Ben & Jerry's Drops Email Marketing In Favor of Social Media
    In their last email message, they invited their subscribers to connect with them via their Facebook or Twitter accounts, and this would be the last email they would receive from the famous ice cream brand. Since this announcement, internet marketers and marketing blogs have been buzzing with the news. Why is this working for them so well?
  • SAZBEAN  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] The Golden Age of Social Lead Targeting Has Arrived Fully
    This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts) But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools. News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Twitter] Week in Review: February 22
    Leverage Twitter's Influence To Work For Your Brand by @nick_eubanks via @sewatch. recent study shows that stock prices move up with Twitter mentions. Another week has flown by but we managed to ensnare some real treasures from around the blogosphere in our nets. Check 'em out, leave your thoughts, and share the goodness!
  • SAZBEAN  |  WEDNESDAY, JANUARY 9, 2013
    [Twitter] Are You Wasting Too Much Time On Social Media Marketing?
    Admit it, you’ve wasted time doing things on Facebook and Twitter that had nothing to do with your overall marketing goals. shudder to think of how many hours I’ve wasted Facebooking, watching stupid YouTube videos, laughing at ridiculous parody Twitter accounts, etc. The average tumblr and Pinterest users devote 1.5 by Eric Brantner.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter] How Authorship can take your blog to the next level in 2013
    Whilst it’s certainly not yet a Facebook or Twitter, Google is doing everything it can to push and promote it. Of course I can hear you asking why should I care, I already share my content on Twitter and Facebook which has a far greater reach. That’s something that as a blog owner you should give serious consideration to.
  • SAZBEAN  |  THURSDAY, OCTOBER 25, 2012
    [Twitter] Beyond Klout: Better Ways To Measure Social Media Influence
    Ever since Google failed to renew its deal with Twitter to include real-time tweets in its search results, I’ve looked for a way to track who’s tweeting and sharing my stories. Measuring social influence online is becoming a more sophisticatd, refined and granular process. Hey, I’m a journalist. I’m vain.)
  • SAZBEAN  |  FRIDAY, MARCH 23, 2012
    [Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it’s even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. News happens in a flash, and thanks to social media, it travels even faster. hours. News & Notes
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Twitter] Five Reasons to Begin Podcasting Today
    This part of your audience probably loves communicating with you directly through Twitter, Facebook, or other social media channels where they can share personal, one-to-one conversations. And now I have become an advocate of the podcast. Here are just a few reasons why I love podcasting, and why you should love it too. In walks the podcast.
  • SAZBEAN  |  WEDNESDAY, MARCH 7, 2012
    [Twitter] Blinded by Facebook
    When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. These “stakeholder media” aren’t always Facebook or Twitter. With my colleagues Luk N. News & Notes
  • SAZBEAN  |  FRIDAY, FEBRUARY 10, 2012
    [Twitter] A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
    Armstrong, @dooce on Twitter, having a negative customer service experience with appliance brand Maytag. It’s not easy to empower and trust employees to actively participate in your organization’s social media strategy, says Josh Bernoff, but it’s absolutely necessary. And you’ll like it. Empowered Customers & Complaints Gone Nuclear.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Twitter] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? What people fail to understand is that there are 2 types of marketing. One is not better than the other.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? What people fail to understand is that there are 2 types of marketing. One is not better than the other.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Twitter] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
  • HUBSPOT  |  SUNDAY, NOVEMBER 3, 2013
    [Twitter] Free Holiday Ecard Templates, Marketing Benchmarking Data, and More in HubSpot Content This Week
    To help you keep up with the latest knowledge dropped on Inbound Hub , we''ve compiled many-a-post from these past several days to keep you in the loop, including ones that detail the essential Twitter terms you oughta know, why that website redesign may not be so difficult after all, and how to recruit marketers for your team.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Twitter] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Twitter] Is User Generated Content building a Wall between your Brand and your Customer?
    150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter So let’s dive into that for a moment …. Now take that same dynamic and put that in front of your brand. Email this to a friend?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Twitter] The Unspoken Rules of the Internet
    0mgs0annoy1ng" is not lovable, and not desired. ( Fun fact: I immediately unfollow anyone who auto DMs me on Twitter.). Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. So here''s what you should know.
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Twitter] Focusing on your Klout score is detrimental to your business
    By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. Argument #3: crowd noise vs. quality of the link Not all inbound links are created equal; one could be a tweet from a Twitter account with 0 followers, or one could be a link-mention from a high-value business periodical.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Twitter] Awareness Plus Fatigue Does Not Equal Consideration
    or follow me on Twitter @bizmkter. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. Welcome to Consideration, Step 2 on our Journey of Unreciprocated Love. But I’m not sure this is true, and I’m particularly suspicious of it in B2B marketing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 8, 2012
    [Twitter] Seven Steps to Becoming a Corporate Charity Rock Star
    Follow me on Twitter @bizmkter. I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. “You guys always have such creative ideas!” Techies? Children?
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Twitter] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    You can follow her on Twitter @pamhege or find her on LinkedIn. In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Added an SDR team.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Twitter] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 19, 2013
    [Twitter] Top Internet strategy, marketing and technology links for the week of January 19, 2013
    Practical eCommerce) Using Slideshare for Research and Blog Posts  (Small Biz Trends). News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 15, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 15, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 15, 2012… Social Media Disconnect: Are Marketers Out of Touch? Marketing Profs) Your Social Media Marketing Checklist for 2013  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Who is Using Twitter and Why? Study: Twitter User Insights for Marketers  (Clickz). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Read Small Message, Big Impact to Get Your Message Out in a Big Way  (Small Biz Trends).
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Steps to Hosting a Successful Twitter Chat (HubSpot). Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Simply Zesty). Introducing Social Media to Your Business (Danny Brown).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    How Are People Using Twitter? LinkedIn, Twitter or Facebook? Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). Mashable!). Are You Bored With Social Media?
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Twitter] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Twitter Adds @User, Activity Tabs, New Reply Feature (Search Engine Watch). Crowdbooster Nudges You When New Twitter Followers Have Klout (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 21, 2011… Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 25, 2011
    [Twitter] Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011
    100 Must Follow Twitter Accounts To Improve Your Social Media Knowledge  (Simply Zesty). Tips for Better Twitter Chats  (Mashable). Here are the top Internet strategy, marketing and technology links for the week of June 25, 2011… Behind the Scenes on 8 Innovative Social Media Campaigns  (Mashable). Mashable). Mashable). Penn).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [Twitter] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Twitter] Want to Be More Creative? Try These 8 Tools
    Prompts makes it easy to write from anywhere by automatically backing up your writing to Dropbox, and you can export your work to Evernote, Day One, Facebook, Twitter, or your email. 3) Coffitivity. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Plus, it's free. 2) Prompts.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Twitter] Mobile Myth Busting: How to Write Great Content for Mobile
    Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” ” Image Source. Image Source.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Twitter] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. Blogs.
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Twitter] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Are you reaching buyers on Twitter? Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%). Source: Compete and The Twitter Advertising Blog ). Where will your marketing dollars go in 2016? But what about initiatives you haven’t tried before? Content Marketing. Source: Curata ).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Twitter] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Twitter] Why many of my students will not have a job upon graduation
    Follow her on  Twitter  and her  blog. By Jessica Rogers, {grow} Contributing Columnist . If you have made any kind of a career change in the past decade, more than likely you did not find your new position through a job fair or want ad. Yet, this is how many of my college students expect to find a job this spring when they graduate. Read on.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. Check out our Engagement Guide.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Twitter] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    Remember this update while you’re monitoring brand mentions and interactions on Google+, because now you’ll want to take a peek at specific hashtags (just as you would on Twitter) and Google+ Communities as well. +1 for better Google+ engagement! In reality, another member of the group had taken the picture and posted it to Twitter.
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Twitter] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Twitter: @mike_weinberg. Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works. Let’s face it. Expect it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Twitter] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Twitter] The Brand Resolution That You Can’t Skip
    While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Does your business communicate with its customers? Yes, of course it does! Why You Need a Consistent Brand Voice. Character/Persona.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Twitter] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Twitter] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. Twitter. That last part can be murky. People are rapidly accumulating skills,” says Jennifer Fremont-Smith , CEO of Smarterer.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Ensure Your Business Looks Good Online
    YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Twitter] What’s Your Content Cadence?
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Twitter] 16 Essential educational resources for the marketing professional
    You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Udemy.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Twitter] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Twitter] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction. Twitter and LinkedIn have hundreds of millions. Look at Goldman Sachs, for instance.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Twitter] 5 Tips to Inject Humor into Your Social Media Mix
    When the laugh-inducing “Ship My Pants” Kmart commercial was released on YouTube, several organizations including Time Magazine, Daily Finance, Huffington Post, Buzzfeed, and even ourselves, wrote quick posts including commentary, embedded the video, and shared it on Facebook or Twitter. LOL, ROFL, HAHA. Humor. Use YouTube to find humor.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 27, 2013
    [Twitter] How To Convince Your Boss to Buy Marketing Automation
    And you can follow Jeff on Twitter at  @fearlesscomp You can also sign up for free bi-weekly market tips from Find New Customers here. Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. Thanks, Lauren. Even manufacturing companies are embracing marketing automation software.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Twitter] Can Content Marketing Accelerate Sales Pipeline?
    And, just loading up Twitter with a selection of branded Tweets won’t work either. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? So, here’s a news flash!
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Why We Need to Shut Up and Let Our Customers Buy Something
    or follow me on Twitter @bizmarkter. There are a few statistics that are used to torment marketers.  We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. Goodness. Just like that? Where do you think it went? . Darned Internet went and ruined everything. You don’t remember this time, do you?
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 20, 2012
    [Twitter] 3 Unique Ideas from SXSW B2B Social Media Panel
    NVIDIA and Cisco System have large LCD screens that display real-time Twitter streams and other social conversations in high traffic areas of their office (meeting areas, near bathrooms, etc.). At this year’s SXSW, one of the strongest B2B social media sessions was the panel “ Social Media in the Underground World of B2B.”
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Twitter] Nine Expert Guides to Local SEO
    Frank Watson takes a look at recent developments in the evolving landscape of local search, including Google Places (“Google gives local placement in return for having businesses fill in the information and building their yellow page killer for them&# ), mobile, Twitter, and consumer review sites. Share this on Bebo. Digg this!
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Twitter] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    Instead, they should focus more of their time engaging an audience on Twitter. 4) See where your competitor's content is getting shared. It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat! Periscope! As each new social network pops up, many people feel the pressure to be on every single one.
  • HALEY MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Twitter] How Should Our Staffing Firm Use LinkedIn? Part II
    Related posts: How Should My Staffing Firm Use Twitter? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. How can you make sure you have a great LinkedIn profile? But how can you do more? Part I.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] Conversations Matter
    or follow me on Twitter @bizmarkter. Oh dear, poor Radio Shack has bought the farm. To be honest, I thought they’d gone to Retail Heaven years ago, but apparently they struggled on far longer than I would have thought likely. Brands live (or not) at the intersection of experience and expectation, a location good marketers know well.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] Unique Selling Propositions Are a Myth
    or follow me on Twitter @bizmkter. My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Why?” I said. “It’s the second box on page three” , he replied. “I mean, why do you need a USP?” He didn’t know and neither did I. Mowing naked?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Twitter] Survey: More Than Half of Marketers Responsible for Revenue Goals
    Twitter. by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Registration for the free webinar is here.
  • READYPULSE  |  MONDAY, JANUARY 6, 2014
    [Twitter] Socialympics Infographic – Action Sport Athlete Social Champions
    Then added the social IDs (Facebook, Twitter, and Instagram accounts) for these athletes into the ReadyPulse platform. Download the ReadyPulse Instagram Marketing Guide! In the past, most brands chose their sponsored athletes by who wins the most medals. However, social media is changing the game. Congratulations Socialympics Champions!
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Twitter] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed). We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. The list goes on.
  • BRANDPOINT  |  TUESDAY, JUNE 7, 2016
    [Twitter] The Best Times to Post on Social Media: Why I’m Not Buying It
    Things change quickly and often, whether it’s Facebook’s algorithm or Twitter’s new presentation of “Moments.” On a platform like Twitter, time-of-day can potentially carry a little bit more weight, seeing as the stream is chronological and knowing when most people are on could help point you in the right direction.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Twitter] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JULY 16, 2013
    [Twitter] Resentful Client, Cringing Agency Part Two
    BizMarketer is Elizabeth Williams You can reach me at escwilliams@gmail.com or follow me on Twitter @bizmarkter. Last week we looked at three of the six reasons we end up breaking up with our agencies and throwing all their clothes and magnet collections on to the front lawn and driving over them a bunch of times. 
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Twitter] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Email is dead, right?
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Twitter] 5 Blogging Tips To Get More Leads
    For example, you could ask a visitor to download a content offering, sign up for your newsletter, or tweet your post on twitter. So, you want to create the ideal presence for your company online. While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Twitter] Why Every Social Media Team Needs Millennials AND Boomers
    NO TWITTER!! Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal:  Why Every Social Media Manager Should Be Under 25. That’s right. Dad said no Facebooking or texting while on vacation. So, now I have the wraps off. What about what Cathryn actually said? Should
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Twitter] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Twitter] What Makes Marketers Tick?
    Every month for the past two years, Act-On has been running a marketing survey that seeks to understand the tools, technologies, and tactics employed by B2B and B2C marketers in the course of their work. The top 5 most-used marketing technologies are email marketing, social media, website visitor tracking, CRM, and web forms.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Twitter] How We Overcame 2015’s Top Content Marketing Challenges
    Drop a comment below or connect with me on Twitter to share your thoughts! It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. Need Content Ideas?
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Twitter] How Luxury Brands Should Tackle Content Marketing Attribution
    “Access All ASOS” reached 12 million audience members on Instagram and Twitter, the number of spontaneous brand mentions rose 600 percent, and web traffic referrals increased by 800 percent. Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. The results were impressive.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Twitter] 11 Words to Avoid Using on Social Media and What to Say Instead
    Twitter profiles have been created specifically for shaming brands who use the words in their social and marketing efforts. Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. Groundbreaking. ” 2. For example, “Only 17 concert tickets left!”
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Twitter] This Old Website – 7 Unfortunate Realities
    Twitter and Facebook and LinkedIn are how we tell people about new products, events, breaking news and product recalls. or follow me on Twitter @bizmarkter. At about the same time, I figured out how to make Word automatically substitute “Winged Angel of Death” any time I typed the CFO’s name.  Even the ones you forgot about. Sorry.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Twitter] 10 Examples of Captivating Data Visualization
    Echelon Insights nailed it with this piece -- it visualizes the most talked-about news stories of 2014 on Twitter. Data can be very powerful if you can actually understand what it''s telling you. Enter data visualization. Using charts, graphs, and design elements, data visualization can help you easily explain trends and stats. What do 184.5
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Twitter] How to Build Marketing Accountability From the Lead Up
    Twitter – Organic. We recommend that Marketing Channels be specific (for example, “Twitter-organic” rather than generic “Social Media”) so that ROI calculations are more actionable down the line. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. Lead Source.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Twitter] Marketing Made Simple TV returns to the air!
    Ted Rubin , the most followed CMO on Twitter. Marketing Made Simple TV, the popular and syndicated “TV on the Web” show has returned to air – effective immediately. “ We could not be more excited about returning to the air and bringing our audience wonderful guests once again.” We are a TV show!)
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Twitter] Why you need to build your Social Capital?
    Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! But this is just a look forward – what about a look backwards? And what does this mean for our future?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 1, 2010
    [Twitter] The Social Media Landscape – Facts and Figures for B2B Sales (Infographic)
    From YouTube to Twitter how many [.]. After the amazing response to the infographic showcasing the lack of sales productivity during the World Cup, we decided to craft another visual masterpiece for our fans. In our latest Infographic we look at the facts and figure of social media’s effect on the largest businesses in the world.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Twitter] 22% of Salespeople Don't Want to Make Money
    With this kind of unfiltered, raw personal insight flowing constantly through the arteries of social media, now is the time for salespeople to keep their fingers, quite literally, on the pulse of the marketplace through social media platforms like Twitter, LinkedIn, and Facebook. said they had used social media to sell. Now answer me this.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Twitter] 3 Ways to Use Customer Behavior History to Predict the Future
    They might enjoy their social media clicks leading to the right information on your website, but they may get a little freaked out if you strike up a Twitter conversation out of the blue. Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Of course not. From Search to Landing Page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Twitter] How to beat Hubspot at its own game
    Related Stories Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule 10 reasons why Twitter is content marketing’s best friend Social media zombies and the 2 percent solution The 6 critical questions guaranteed to drive your social media strategy. ” she asked. Right?
  • VIEWPOINT  |  TUESDAY, MARCH 4, 2014
    [Twitter] 3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)
    They can be found on Twitter and Facebook Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. Inbound Marketing Problem #1: Too Many Leads.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Twitter] Top Blogging Statistics: 45 Reasons to Blog
    32) Twitter users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users. 44) Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn. Wondering if you need to set up a blog ? times/month.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing. On Twitter or Facebook? Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials. How fast things change.
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