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  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 6, 2010
    [Twitter] Does Your Content Marketing Support Your Customer Lifecycle?
    You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Bad content marketing is like a bad date.  Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? Conversely, good content marketing is like a good date. 
  • B2B MEMES  |  MONDAY, JUNE 13, 2011
    [Twitter] It’s Time to Embrace Editorial as a Profit Center
    Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. Sales is a profit center , editorial is a cost center.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Twitter] How to Identify Content Topics That Hit Home With Your Readers
    For instance, we've learned here at HubSpot (a couple years back) that blog posts about Twitter performed extremely well. Write more about Twitter for marketing! But because we continued to check in to see which blog topics perform best, we noticed that posts about Twitter aren't doing as well as they used to. So smug. Great!
  • CONNECT THE DOCS  |  MONDAY, JANUARY 30, 2012
    [Twitter] ThinkBook
    You can find out more about him on his website , blog , Twitter or on Facebook. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas? So, what can you do with the Think Book?
  • STORIES THAT SELL  |  THURSDAY, JUNE 24, 2010
    [Twitter] 3 Tips for Finding Your Next Case Study Customer
    Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Twitter] Breaking Blogging’s Biggest Taboo
    To have an opportunity for massive reach, you can’t depend on Twitter or Facebook updates — you MUST have a blog. I’ve probably read 10,000 blog posts and there is one topic that I rarely see expressed. So today, I’m going for it. But it is never, ever cool to be proud. think the reason is simple. Blogs are important!
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 24, 2013
    [Twitter] Why Eva Perón Is a Community Builder
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778 As I sit at my desk thinking about a new blog post topic, I struggle to write. Not because of a lack of topics, but because this is my first day back from a glorious vacation. She died very young, more than 50 years ago.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Launch a Legal Customer Rewards Program on Social Media
    Twitter | LinkedIn | Launch a Legal Customer Rewards Program on Social Media by Kyle-Beth Hilfer - Maximize Social Business. Do you allow your customers to collect points based on purchases and then redeem points for merchandise? A The new year is a great time to launch or review your customer loyalty and rewards programs.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Twitter] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule. Encourage internal involvement.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Twitter] MindMatrix: A Unique Marketing Automation Platform for SMB
    Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales.  MindMatrix is one the platforms I recommend to SMBs. Sure, Paul.  Let’s first consider the status quo. 
  • BIZNOLOGY  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] The second screen: what it means for small business marketers
    Project Runway has long been a Twitter favorite with hashtags based on designers and seasons. For several years, the big marketing push has been to “go mobile.” Though the concept of a smartphone was around long before it, the release of the iPhone in 2007 brought the technology mass adoption. Think graphically. Deliver quality.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Twitter] How to Extend the Life of Your Content
    On Twitter+ or LinkedIn? If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. View the video to discover how to extend the life of your content in order to earn the most ROI. Content Marketing
  • LEADER NETWORKS  |  SUNDAY, JUNE 26, 2011
    [Twitter] 4 Types Of Active Members – How To Spot Them And Engage
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. There are different reasons why people participate in online communities. Not one size of inspiration fits all online community members. People tend to respond better to appropriately designed reward stimulus.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 27, 2015
    [Twitter] Earth Day: Recycling Your Social Media Strategy
    Recycle: The last piece of the puzzle, but arguably most important piece, is recycling content you already have, especially when it comes to Twitter. The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. What better way to do this than to focus on the “three R’s”?!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 22, 2013
    [Twitter] Sales Prospecting Perspective Weekly Recap - Week of March 18, 2013
    started off our week of blogs discussing social prospecting and how you can use Twitter to produce a list of prospects who may be attending and industry trade show or conference. If you have a booth stop at the event, Twitter can be used to drive more traffic to your booth. Now, on to this week's recap. Monday, March 18, 2013.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 14, 2010
    [Twitter] 5 Steps to Delivering High-Performance Email Campaigns.
    Connect with Barb on  LinkedIn or follow her on  Twitter. Barb Coté. I was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. So I realized that this was “blog-worthy” material. That’s balancing the message with the visuals. Thanks Rich! Check links.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Twitter] If you do just one analysis for your business…
    Connect with  Neicole  on Twitter at  @ neicolec. By Neicole Crepeau, Contibuting {grow}  Columnist. Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. Who should analyze the sales funnel? What funnels should you create? How do I do the analysis?
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 2, 2010
    [Twitter] How Buyer Personas Shape White Papers
    You can follow her on Twitter or read more of her posts on Savvy B2B. In my last post , I discussed the importance of developing buyer personas – and steps marketers can take to get started. thought it would be helpful to show how a buyer persona comes into play when creating a specific content asset, in this case a white paper.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Twitter] The 12 Types of People You’ll Meet at a Conference
    ” Superfans never forget to include a speaker’s Twitter handle in hopes that he or she will retweet or reply. To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? Should you be networking to make connections with smart people? Just kidding.
  • PHOENIX RISING  |  TUESDAY, MARCH 2, 2010
    [Twitter] If it Looks like a Duck.
    Whether it's on Facebook, Twitter, LinkedIn or the host of other social media sites. The freedom to share has increased our debates. used to think some people took a contrarian point of view just to feel important.    We all know those types. But thanks to social media  that behavior has expanded to include all of us.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Twitter] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Twitter] The 5 Social Media Metrics Your CEO Actually Cares About
    When we first set up Social Inbox , among the very first Twitter streams Brian created for himself was an elevated view of our customers. You can read more about each of these targeted streams in Brian''s recent blog post, " A CEO''s Guide to Twitter Listening."). This is Brian , our CEO. He''s also a data guy. Hey Brian!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Twitter] The Great Social Customer Service Race [INFOGRAPHIC]
    The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. Negative.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Twitter] Time, attention, and the content creation curve
    You can follow him on twitter @skooloflife. B y  Srinivas  Rao, Contributing {grow} Columnist. If you’ve read any of my previous posts here on {grow}, you know that I  view attention as a form of currency on the social web. In fact it’s the most valuable form of currency because it’s the start of every single relationship.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Structure a Marketing Operations Team
    Twitter. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Twitter] 10 Marketing Trends for 2011
    Connect with Kenyon on  LinkedIn or follow him on  Twitter. Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 7, 2011
    [Twitter] Social Media as a Catalyst for Social Change
    jan25 became one of the most famous Twitter hashtags in Egypt’s history. Through Facebook, Twitter, and YouTube, and the world watched as history unfolded in real-time. Twitter usage spiked – #Fukushima, #Sendai, #Japan and Text REDCROSS trended, as Netizens rallied for aid, attaching #prayforjapan in every tweet.
  • ENGAGE  |  MONDAY, SEPTEMBER 12, 2011
    [Twitter] Why Distractions Mean Failure in Football and Marketing
    O nce, after a loss, Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. He pinned the losing effort on distractions. We fail because we get distracted. The truth is: we’re inundated with distractions.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 17, 2010
    [Twitter] The Mi6 Tweekly: Week of August 9, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. B2B mktrstruggle to tie leads to touchpoints: Chart: How Twitter Users Differ From General Internet Users, U.S. From the Mi6 Vault: The Network Effect of Twitter. Monday. Tuesday. Wednesday. Which Do U.S.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Twitter] How To Use Social Media for Recruiting Young Talent
    Twitter Conversation Insights. Twitter is primarily used to share news, but also allows you to spark conversations with potential candidates and job seekers. A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. How do you attract qualified employees ? Do they exist?
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. What are the most effective techniques for building an opt-in email list? Adam T. Between 0.5
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    Twitter Business Guide  (Social Media Marketing). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). Taking Advantage of Social Media in the Workplace  (Social Times).
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Twitter] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Twitter] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    You can also target by interests on Twitter. There are now two ways you can target people on Twitter and outside of your own network: broad targeting and precise targeting. You do not get access to their followers, Twitter simply displays your ad in the timeline for people with similar interests to the @usernames you have used.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] The Lie of B2B Brand Advertising
    Share your view in the comments below or with me on Twitter ( @wittlake ). “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.” This approach is common in B2B marketing, particularly for mid-sized marketers. The Awareness Campaign Lie.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Twitter] How To Choose Amazing Images And Create Stunning Visual Content
    At Serious Eats, we pull images from our posts and use them with quotes or leads that will compel someone on Facebook or Twitter to click on the link. By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? Context.
  • HUBSPOT  |  SUNDAY, MARCH 17, 2013
    [Twitter] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
    The New Twitter Ads Center, From the Twitter Advertising Blog. On its blog, Twitter recently announced it's revamping its Twitter Ads center. Twitter boasts new campaign analytics to report on both paid and earned engagements for promoted campaigns. Email. Search engines. All those social networks. Think about it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Twitter] Five reasons Europeans are behind in social media marketing
    Twitter? By Mars Dorian, {grow} Contributing Columnist. I’ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. Blink blink. But it’s not just eReaders.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] The Risk of Stripping Down Customer Case Studies
    posted the photo on Facebook and Twitter and immediately began getting questions from friends. In my household, we''re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume. We''re not debating the content of the article. billion in 2013.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Twitter] The Online Anatomy of a Spreading Story
    Twitter: Where the News First Leaked. As you might have already learned, the news about Bin Laden’s death first leaked on Twitter. The White House communications director, Dan Pfeiffer , announced on Twitter that the President of the United States will address the nation at 10:30 p.m. Last night, U.S. Connect with HubSpot
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Twitter] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Twitter] Focus On Customers and Run Like Never Before
    But I’ve been personally involved in the campaign as editor of the landing experience.  (See this post on creating inbound marketing destination pages for your customers.) So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think!
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Twitter] Increase B2B Traffic and Reach with a LinkedIn Blog
    Follow me on Twitter. Each LinkedIn post has its own URL, which means you can share these posts on Twitter, Facebook and any other platforms where your prospects spend their time. And they picked who could participate. And they worked with editors. This doesn’t mean you and I can become part of the Influencer program.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 5, 2012
    [Twitter] Tips on How Manufacturing Can Utilize Social Media
    Whether it’s through Facebook, LinkedIn or Twitter, B2B manufacturers are using social media networks to notify recipients about developments in the industry, offer advice on how best to use their products and answer customer questions. Manufacturers should get on the bandwagon and start using social media. Enjoy. There are pitfalls, however.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Twitter] B2B Marketing Summit Shows Old Problems Persist
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. You can follow any responses to this entry through the RSS 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Twitter] Eight Scintillating Lessons from SXSW
    Social media and society – I expected SXSW to be dominated by Facebook- and Twitter-related topics but it was not that way at all. A big theme was mobile, personal and location-based apps and how these personal interactive technologies were being applied to diverse businesses and social problems. Here is his TED talk. He said the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Twitter] Can you adapt to radical social media marketing change?
    Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  Kelly.  Dr. Kelly had just written a book called “ How to be a Star at Work.” Honestly,
  • SAZBEAN  |  MONDAY, JULY 23, 2012
    [Twitter] Limitations: Your Key to Blogging Success?
    Of course, there’s social media too: Facebook, Twitter, Google+, LinkedIn… he feels obligated to be everywhere, on every platform. I know a blogger who tries to do everything he can to make his writing career successful. On top of all this, he is creating his first info product. Is it any wonder he’s ready to quit blogging? by Timo Kiander.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Twitter] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    You can also target by interests on Twitter. There are now two ways you can target people on Twitter and outside of your own network: broad targeting and precise targeting. You do not get access to their followers, Twitter simply displays your ad in the timeline for people with similar interests to the @usernames you have used.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    Follow the SiriusDecisions Summit discussion on Twitter with the hashtag #SDSummit. He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Several trends of discussion were new this year.
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [Twitter] How Content Travels and Works in Social: Stories and People
    Since the only link in that post was towards my Twitter profile and on that profile you find a link to my site, I logically assumed I could perfectly map where and how he found me. However, content in a social context is about more than that. People, their needs and the networks they use. That’s a choice to make. And of course it is.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Follow her adventures on her Twitter. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Twitter] Spur Your Social Results: Customize Images in Canva
    What does it take to get better results on Twitter? Twitter posts that include pictures are twice as likely to be shared. And it’s good for more than just creating images on Twitter… you can use it for Facebook, Pinterest, and much more. Improve your images! What to do? Step 1: Sign in. Step 2: Choose a layout.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Getting Ready for the Aprimo Marketing Summit
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Not to worry, dear readers. We’re still here for you. Off to sunny Florida for a few days to host a slew of B2B companies at the Aprimo Marketing Summit. How will these popular blogs publish while you are away? The answer: Work well ahead of deadline.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Twitter] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Promoting Exclusive Deals on Twitter. With 500 million users, Twitter has a huge following. But with over half a billion tweets per day, how could an advertiser possibly use Twitter to reach its target audience? After all, everything in moderation, right? Bidding on Your Own Branded Terms. Yikes! That’s not good. Sneaky? Uncool?
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Twitter] 9 Ways to Use LinkedIn for Smart Professionals
    Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? Ways to Show Me the Money on Twitter, Facebook & LinkedIn… Smart Professionals with Dumb Blogs. Is Your Blog Connected to Facebook, Twitter & LinkedIn? If you haven’t already built a profile on LinkedIn, I recommend it.
  • CK'S B2B BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Social Slam: The Social Media Event Of 2011 (Join Us On April 13th!)
    and include: FOUR Acclaimed Keynotes Speakers:• FOUR Amazing Panel Discussions: • Free copy of The Now Revolution by Jay Baer and Amber Naslund• Free copy of The Tao of Twitter by Mark W. You're invited to Social Slam: the biggest social media party of the year!  Ticket prices start at $49 (wow!) They include: Mark W.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Twitter] 4 Back to Basics Tips to Improve Lead Quality
    Follow her on Twitter @BSStoltz. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Start by weeding them out.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Twitter] 10 Ways To Optimize Your Sales Engine In 30 Days
    You can find him on Google + , LinkedIn , & Twitter ! Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). Optimizing your sales engine doesn't have to be time-consuming. Sell What Makes You Different.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Twitter] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    Italian security researchers recently found that one out of every ten Twitter followers is fake, while video blogger Derek Muller reports that a majority of the Facebook followers on his brand page generated by paid ads are bogus. This limits your reach to however many brand fans and followers you can generate. Coordinate Postings. nonprofi
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Twitter] Study: LinkedIn Is More Effective for B2B Companies
    Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business.
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Twitter] The Power of Unsubscribe
    Rather, it is an opportunity to offer additional methods for the subscriber to stay engaged with your brand, either through a preferences center with different subscription options, or by pointing to your presence on social networks such as Facebook and Twitter. Preference The unsubscribe link is a crucial tool for every email marketer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Twitter] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Follow the event discussion on Twitter with the hashtag #EE13. by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Create contagious content that motivates conversations. Grow engagement consistently across channels.
  • VIEWPOINT  |  THURSDAY, OCTOBER 31, 2013
    [Twitter] Best of PowerViews: Are You Tenacious About Sales Follow Up?
    Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter is more of a running conversation, where people relax and divulge more personal information. There are a few topics that come up regularly. Enjoy! Today''s Featured Guests. Probably.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
    You can follow me on Twitter at @fearlesscomp. I believe SCORE will enable businesses to craft a world-class demand generation process, and get much better results, than hiring a demand generation manager first. Getting a documented best practice program is what, I think, most companies should do BEFORE hiring a demand generation manager.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Twitter] Facebook Introduces “Buy” Button – What It Means for Your Biz
    ” This new Facebook feature comes on the heels of an announcement from Twitter about three weeks ago, in which they introduced their own “Buy Now” button. Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. And without ever leaving Facebook.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Twitter] 30 Gifs To Inspire Any Social Media Community Manager
    You know that Murphy’s Law absolutely applies to Instagram/Twitter going down when you need to post. By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Get on our level!). 4. noshame.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Twitter] Savvy Speaks: Google Plus What?
    Until then, I'm going to hang back and chat about it on Facebook and Twitter. Only my Twitter followers and Facebook friends were following me. So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." The Savvy Sisters give their $.02: 02: Stephanie. Jamie.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Twitter] “If we just do _, everything will be fine”
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We need someone with industry knowledge so we can get fast results.&#. “We don’t have time to bring in a leads generation consultant.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Twitter] Business-to-Bacon: Why I should be #BaconfestATL Queen
    At MLT Creative, we’re big fans of inbound marketing, so I tweet for work throughout the day and, based on the success I’ve seen our clients and peers have with Twitter, I know I can get my supporters to help me win that crown. My endless love for bacon goes way, way back. To first-grade me, it was an epic loss. Sarah E.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Twitter] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Twitter] Giving (Social) Thanks Should Be An All Year Thing
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. It is not enough to be thankful.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Twitter] eMagine Launches New Websites
    Their news page is a great example of eMagine capabilities to integrate Twitter and LinkedIn feeds. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Neostem. Varden Technologies.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Twitter] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    by Maria Pergolino As Dreamforce – the U.S. B2B social media technology conference to end all others – looms closer and closer, we figure the anticipation can’t be killing just us. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 7, 2013
    [Twitter] Email is Still King: Why Social Media Lags Behind for Marketing
    Although social media sites like Facebook and Twitter give businesses access to more followers, it doesn’t necessarily translate into a significant enough method to completely replace traditional email marketing. The reliance on content in marketing strategies has been phenomenal, and this leaves us to realize the importance of email.
  • ENGAGE  |  THURSDAY, JULY 21, 2011
    [Twitter] You’re a Human, Act Like It. Unless You’re OK with Being a Digital Marketing Failure
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have most success when you identify who you are and what brings you to the conversation. A udiences are made of people, they aren’t made of logos. You lose both ways.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. A. Bueller
  • B2B MARKETING UNPLUGGED  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Three More Trade Show Goofs and a Ray of Hope
    or follow me on Twitter @bizmarkter. Last week we revisited one of my favourite themes: the shocking inability of  most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.  This dude did not get that memo.
  • CONNECT THE DOCS  |  MONDAY, FEBRUARY 8, 2010
    [Twitter] ClickPredictions: Deliver Compelling Content to Match Buyer Information Needs
    Blog Phoenix Rising Twitter RebelBrown. We asked Rebel Brown "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-around. She’s also an author and speaker. Rebel Brown.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Twitter] SEO FYI: Google Instant Preview-B2B SEO & Design are Friends Again
    Follow me on Twitter. Get your B2B Twitter Toolkit Google has just launched Instant Previews which provides visual snapshots of search results. It even highlights the most relevant sections, making finding the right page as quick and easy as flipping through a tabbed magazine. Quickly flip through previews to see which page looks best.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Twitter] How Kele Developed a Personalized Email Strategy
    Follow Jen on Twitter @Jenny_Iggy. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. It’s time to develop an email strategy that will resonate with each customer. Proven Email Marketing ROI Results.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Twitter] The Last 5 Trends Every Sales Exec Should Know for 2013
    Follow the SEC on Twitter @CEB_SEC. Follow Nick Toman on Twitter @nick_toman. In late November, we released the first five trends of our annual “10 Trends” blog post. Thanks for sharing those as extensively as you did! And thanks to the many readers who insisted we publish these 5 more quickly. Then they call you in to present.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Twitter] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources. responsive design").
  • JUNTA 42  |  THURSDAY, FEBRUARY 11, 2010
    [Twitter] The Flo Rida Guide to Content Marketing
     Flo Rida communicates regularly on Twitter with his almost 50k followers.  There are a thousand social media outlets, but Flo Rida focuses his resources on the key ones where most of his customers are at - MySpace, YouTube and now Twitter (remember the 30 to 40 year olds.that's Twitter).  Simple.  
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Twitter] 11 Social Media Automation Mistakes to Avoid Like the Plague
    Remember , the half life ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak) of a link shared on Twitter is only 2.8 You can read the full story here, but essentially what happened was, AT&T hired a marketing agency to execute its Ticket Chasers Twitter campaign for March Madness.
  • AD YOUR COMMENT HERE  |  FRIDAY, JUNE 18, 2010
    [Twitter] Weekly Social Media Thoughts Roundup
    Is Your Twitter Addiction Paying Off? I did a lot of reading this week, and thought I’d share some of the good stuff… 5 Reasons Professional Services Firms are Well-Suited for Social Media (B2B Bliss, 18 June ) A good focus on content production in the B2B spaceand how it transform into strong social media strategies.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] HubSpot Jumps into the CRM Marketplace
    The system itself offers standard CRM features – contacts and company records, calendar management, emails, activity logging, tasks, deal tracking – combined with automated population of company and prospect information from Web sources and Twitter activity. Can a HubSpot service offering be far behind?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Twitter] Big Data: It Doesn’t Mean What You Think It Means
    The typical example is a  Hadoop stack  housing petabytes of “unstructured” data: things like Twitter comments, video content, recordings of call center conversations and other information that isn’t organized in a pre-defined fashion. To illustrate the scale of this data firehose, Twitter processes 400 million tweets every day.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Twitter] What’s it Matter? Trust, Social Media and Your B2B Brand
    Related Stories Social Sales | How To Avoid Being Seen As “Just Another Salesperson” Ways the Hospitality Industry Can Take Advantage of LinkedIn 5 Hot Tips for Running Successful Twitter Contests. “Trust me…” “If I’m being honest…” “To tell the truth…” “Honestly…” You’ve heard all this before.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 1, 2010
    [Twitter] (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
    Facebook: Who you know; Twitter: What you know by Social Media Today. SEO tips for Facebook and Twitter by iMedia Connection. Managing Twitter Accounts for Companies by Ignite Social Media. Social media marketing activity exploded in 2009, and so did coverage of these practices. Social Media Measurement. and ROI. Ryan Walker.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 29, 2012
    [Twitter] Debunking B2B Marketing Buzzword: Engagement
    If you looked farther, are they on Twitter? Feel free to jump in with your thoughts. think it would be great if we can bring some clarity and new thinking. Let's start with the term ENGAGEMENT. What does engagement mean? It's about longevity and sustained attention. If it isn't then lead nurturing wouldn't work. And it does.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Twitter] B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Maybe you Should.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 28, 2011
    [Twitter] What Questions Will You Answer for Prospects in 2012?
    If you've created a list of prospects on Twitter, for example, what are they sharing with their networks? I love this time of year. The New Year is stretching out infront of us, an open book ready for a story. That story will be fleshed out by the content you create and share over the next 52 weeks. So how do you find the questions?
  • LEADERSHIP  |  FRIDAY, JUNE 13, 2014
    [Twitter] Interesting Infographics: How Can The World Cup Boost Your Bottom Line?
    Top 5 countries mentioning the World Cup via social media.     Japan.     The United Kingdom.     Brazil.     The United States.     Germany ( note: compared to other countries, Germany is the most active country with users mentioning the World Cup via Twitter). million Twitter mentions and had over 22 million Twitter followers.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] 4 Holiday Social Campaigns That Win & Why
    Oh the Pumpkin Spice Latte, or @TheRealPSL as it goes by on Twitter. Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. What makes this video stand out from a marketing perspective though is the fact that it is clickable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] I don’t mean to offend you, but…
    Usually, this passive aggressive disclaimer, ”I don’t mean to be a [insert negative term here] but…” is followed up by something offensive or downright mean. I saw a recent tweet by Sonia Harris on Twitter that had me really thinking about this. Sonia Harris (@sonia__harris) August 17, 2014. Offer help, not hurt. Ask questions. Post later.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
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