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  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Twitter] 5 Digital Marketing Campaigns Inspired By Women
    With a content driven online community hub and a strong following on social media, particularly Facebook and Twitter , the campaign has proven effective in enabling women to share their stories about corporate life and in turn change the conversation from what women can’t do to what they can. 2. Which campaigns are you most inspired by?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Twitter] Starting a New Job? 8 Tips for Having a Great First Day
    To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). Congrats! The next day, you were offered the job (and gleefully accepted it). The hard part is over, right?
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Twitter] Eloqua Announces Chatter Integration
    LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua connected me with their product team who gave me a demo.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Twitter] 5 Ways Lean Nonprofits Should Be Using Landing Pages
    You likely have a number of channels in your arsenal: email, Facebook, Twitter, etc. For example, run a campaign that’s just on Twitter, and bring people to a landing page specifically for visitors from Twitter. In my work at Lean Impact , we help social good organizations use Lean principles. Follow Leah at @leahtn.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Twitter] How Customer Case Studies Drive Traffic to Company Sites
    Here are some fresh examples of success stories in action: Twitter. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers? But how do you get traffic to it? Share them here!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Twitter] The Native Advertising Trend: Hot or Hoax?
    Connect with  Neicole  on Twitter at  @ neicolec  . By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Let’s take a reality check of this big trend. Why all the excitement?
  • JUNTA 42  |  WEDNESDAY, DECEMBER 14, 2011
    [Twitter] Forget Content Curation, Focus on Original Content in 2012
    So, If Everyone is Curating… There is no doubt, especially with the rise of Twitter, Flipboard and other tools, that more brands are employing curation techniques. Let’s right the ship folks. Content Curation is NOT a Strategy. To find the best and most relevant content and bring it forward. You become the media company.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Ensure Your Business Looks Good Online
    YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Twitter] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] 6 Ways To Beat Your B2B Competition Using Social Media
    Cast a wide net of search terms including your business and products, your competitions business and products, industry terms, events, people’s names and Twitter handles within your organization and your competitors, authors and bloggers that cover your industry, twitter hashtags, etc. 2. Do Your Research. Identify Opportunities.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world! Here comes Hubspot!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Twitter] B2B Marketing Insider Top Posts Of 2011
    Now I hope you will follow along in 2012: on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe. I’m not sure why we are obsessed with lists at the end of each year. know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. And wishing all of you great success in 2012! hope you find them useful as well.
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 4, 2011
    [Twitter] Signs of Sybil in B2B Content Marketing
    If your Twitter profile only displays tweets linking to your own stuff, step away from TweetDeck and re-evaluate. I'm likely dating myself, but sometimes reviewing the array of marketing content produced by a B2B company reminds me of the 1976 movie Sybil. Even a neutral experience falls more on the doubt side than the relationship side.
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 23, 2010
    [Twitter] The Mi6 Tweekly: Week of August 16, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Interesting article about heavy Twitter users and what they do on the web: Wednesday. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 28, 2009
    [Twitter] Tweet or Trouble: 2.0 Investor Relations
    Other Twitter Topics:       Marketing at Twitter Speed           Multiple Account Layering Strategy       Social Media: Not Just for Kids       Email The Scoopdog Team. The Society for New Communications Research tracks 75+ Fortune 500 companies that use corporate blogs and over 20 that link to corporate Twitter accounts.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 13, 2010
    [Twitter] Can’t Sales and Marketing Just Get Along?
    You can follow her on Twitter or read more of her posts on SavvyB2B. It’s no secret – the classic love-hate relationship between sales and marketing groups negatively impacts top-line results. Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all." Get Customers.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 20, 2010
    [Twitter] Nailing Interviews for B2B Content Creation: 7 Tips
    You can follow her on Twitter or read more of her posts on Savvy B2B. If you create content for your organization, you likely find yourself interviewing a range of subject matter experts, including executives, internal engineers, product managers, partners, and customers. Here are seven tips to help you do just that. 1. Prep the interviewee.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 8, 2010
    [Twitter] Our new home page – Let’s change the world for the better
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Find New Customers. We made a major change in approach. Instead of how (demand generation) we really ought to focus on why (to change the world). Apple, Zappos, all the great firms aim to change the world.  So do we. Will you help me change the world?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 29, 2010
    [Twitter] SNAP Selling – new book by Jill Konrath of Selling to Big Companies
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. I’ve not yet read it, but I’ve heard nothing but great reviews to date.  If you are in Sales, run to Amazon right now and buy it. More info here.  SNAP Selling. Check out our Thought Leadership Interview series.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Twitter] Does Your Organization Need A Chief Content Officer? [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. What is Content Marketing?
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Twitter] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 16, 2010
    [Twitter] 5 Ways to Increase Engagement With Your Content
    We’ve all been there: we’ve got a blog, a Twitter account, a Facebook page, you name it… you’ve got traffic… but no one’s giving you any love.  No “comments&# love.  No “click&# love.  No “Facebook Like&# love.  No “Twitter Retweet&# love. Image via CrunchBase. Is it you?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 24, 2010
    [Twitter] Call Center Optimization Through Better Marketing Analytics
    Follow Paul on  Twitter or connect with him on  LinkedIn. Paul Raca. Are you confident that your call center’s lead generation activities are targeted to reach out to the prospects who are more likely to respond positively? Often times, the answer turns out to be “What is targeting?” million from the lead generation efforts. Tweet This!
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Twitter] 20 Stats Every Global Social Media Marketer Should Know
    Source: Marketing Mag ) Tweet This Stat! 7) Norwegian marketers might want to target younger users with Twitter, Tumblr, and Pinterest since they are particularly popular for those under 30, and among technology innovators. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". at 47.7%. Fifth.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Twitter] 4 Secrets of Socially Shareable Content
    You've got yourself a blog, a Twitter account, and even a Facebook page. You're down with social. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing. It's enough to break your heart.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Twitter] How to Sell Your Boss on a New Marketing Strategy
    To prove value to your boss means you stop saying things like, "We should be on Twitter because that’s where the industry is going.” ” Instead, show him the data that says 59% of all Twitter users have visited B2B tech brand sites, compared to 40% of the average population. Source: Compete and Twitter ).
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Twitter] Mad Marketing TV with Thor Johnson of Team Thor Marketing
    To learn more about our special guest Thor Johnson as well as the Team Thor Marketing , visit his website and follow him on Twitter. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Twitter] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    through Twitter, marketing emails and your blog) and utilizing the many types of Facebook updates and tools in order to maximize the probability that your fans will actually see your Facebook posts. About 60% of those companies also use Twitter, and roughly half maintain corporate blogs. 85% of B2B journalists are on Facebook. Mark R.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter] 10 Helpful Uses of RSS Feeds for Marketing
    Monitor Twitter for mentions of your company and industry-related terms. For Twitter specifically, you should be looking for industry tweets, @replies, and mentions of your business. Have a YouTube account, Twitter feed, or blog of your own? The good old RSS feed can be a lot more powerful than you might think. Write about it!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Twitter] B2B Lead Generation: The Power of Video
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video. One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should. Want to see a great example of a B2B video? Quality sales leads matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Shift-drag will pan.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Twitter] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Twitter] 5 Marketing Lessons Learned from marketing Find New Customers
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Email Marketing , Fearless Competitor , Find New Customers , lead generation , Management best practices , Sales Leads. By the way, I came up with this campaign as I was badly hurt and in the hospital.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Data Visualization: the Way of the Future, or Just a Trend?
    You can follow him on Twitter @NickARojas. With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. In business, this enhanced speed of thought can be good news for the bottomline. About the Author.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [Twitter] Find New Customers Fan of the Month – Joe Large
    He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Though I am a graduate of the University of Notre Dame. Perkins.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 19, 2010
    [Twitter] 16 Things to Ask Before Starting a Content Marketing Initiative
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Joe Pulizzi of Junta42 posted a great blog article that I wish to share with my readers. So many businesses are finally getting the content marketing religion, but they are trying to figure it out. This should help. Joe talks about the B.E.S.T. methodology.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Twitter] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Startup Company Eliminates the Cold Calling With Twitter  - Social Media Examiner. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Opportunity Engineers.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Follow her adventures on her Twitter. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Twitter] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    Find Damian on Twitter at @idaconcpts and on Google Plus Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. As he has said more than once, “You didn’t want it until I told you you wanted it.”. What is an AM to do in these modern times? This is a real shame.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Twitter] What’s Changing With Social Media?
    Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Companies are broadcasting vs. connecting - Brand building is their primary purpose.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Twitter] Hedge Fund Marketing: From Oxymoron to Best Practices
    Very few funds have Twitter accounts. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. Published in January 2015 Edition. In a business where an S.E.C. In October 2013, S.E.C.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Twitter] What’s the Deal with Venture Capital Funding?
    Vispi Daver, Partner, Sierra Ventures [ Linked | Twitter ]. Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. An Angel, VC and Accelerator Provide Insights. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Twitter] How to Hire an Awesome Inbound Marketing Manager
    Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Time management skills.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Twitter] How High Growth Companies Use Marketing Analytics to Their Advantage
    You can follow Sylvia on Twitter @BrandStrong. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. Figure 1. Figure 2.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Twitter] How to Cater Your Marketing Strategy to Different Social Networks
    If Twitter were like LinkedIn, would you still 'follow' as many people? To use popular social networks as an example, on Twitter, more content and frequent updates is much more acceptable than the same practice on Facebook. Twitter is great for sharing links to awesome content and reaching a wide variety of users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Twitter] A surprising insight on social media measurement: Activity does matter
    Audience size (Facebook, Twitter, YouTube, etc.). ” One of the veterans of the team spoke up: “I would like to see that something … anything … actually HAPPENED!” ” This may seem like a sad little tale, but don’t you see this reluctance to change in so many companies? In praise of progress. by Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter] SEO success for your blog in 10 easy steps
    Be sure to feature you blog link on social profiles at Twitter, Facebook, LinkedIn, or whatever is relevant to your business. Twitter for animal shelters), but use relevant variations of that keyword. Find him on his smart marketing blog or, even better, say hi on Twitter. Read this guest post from the Genius Eric Pratum.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 16, 2010
    [Twitter] Reputation Holds the Key to Email Deliverability
    Learn more by subscribing to Marketo’s B2B Marketing Blog or following us on Twitter and Facebook. Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. Your B2B Marketing Plan Doesn’t Need Twitter.
  • LEADER NETWORKS  |  MONDAY, AUGUST 13, 2012
    [Twitter] Social Business Strategy Blog Must Reads
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Instead of focusing on run-of-the mill advice about how to improve SEO or increase your Facebook likes, a select number of blogs linger on the approaches, insights, research and best practices for running a social business.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Tom is work centered: Tom is climbing the corporate ladder.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [Twitter] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. It is one that I was very fond of as a child, The Giving Tree. Sign up.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 19, 2010
    [Twitter] Real Examples of Social Media ROI
    Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
  • MARKETING EDGE  |  SUNDAY, AUGUST 16, 2009
    [Twitter] Four Things That Can Kill Social Media
    1) Tarnished trust – too much nefarious attempts to game the system. Companies looking to cut costs rather than understand the social culture that jumped on social media in the Fall of 08 spawn a ton of negative press. 4) Societal issue of $$ and influence. So why are we getting hung up on disclosure? Oh, that’s right item number 1.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 12, 2010
    [Twitter] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
    Next week’s trend Experimentation Is The New Best Practice Photo credit: Flickr Creative Commons By francescopozzi Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Sign up.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Twitter] Social Media Employee Engagement: Beyond the Like Button
    With 107 million Twitter accounts in the US, 175 million Facebook accounts, and 57 million LinkedIn accounts, it’s undeniable that social media is a force to be reckoned with, and more and more companies seek new ways to use these platforms to generate leads, brand their business, and engage with prospects. How do you get them engaged?
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Twitter] What Makes a Great Creative Brief? « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? Like Be the first to like this post.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Twitter] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    Twitter photo tweets. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. According to 3M Corporation , 90% of information transmitted to the brain is visual.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Twitter] 12 Experts Define Key Performance Indicators (KPI’s)
    Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. Every business should have them. Really.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Twitter] Sales & Marketing Alignment: Key to Connecting with Prospects
    You can follow her on Twitter or read more of her posts on SavvyB2B. I’ve come across a lot of discussions about sales and marketing alignment lately. Having recently worked with AG Salesworks to publish an eBook on the topic, I’m drawn to thoughts on the subject. Two recently caught my eye. Tweet
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Twitter] Your Mom Hates This Blog Post
    The campaign spilled over Twitter with a promoted trend hashtag #yourmomhatesthis. Promoted Trends are phrases you pay to appear at the top of Twitter trending topics. Promoted Trends is part of Twitter's new advertisng platform that is still in beta and slowly rolling out to advertisers. She hates it when you ask her for cash.
  • BLOG MY CALLS  |  SUNDAY, MARCH 31, 2013
    [Twitter] A Social Media Engagement Story: How We Won a Call Tracking Customer
    On the LogMyCalls Twitter account we regularly monitor Twitter feeds that included phrases like ' call tracking ,' 'call scoring,' or 'call recording.' If someone is talking about these things on Twitter, we want to know about it. This was within about 5 minutes of the original Tweet. This is a retail-level account.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Twitter] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Twitter] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Twitter] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. Twitter. Have you ever heard of heatmapping? told you that story to tell you this one. Facebook.
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Twitter] Selling Your Weaknesses in B2B Content Marketing
      Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software   you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. The implied solution?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Twitter] Your Social Selling Strategy: Go The Extra Mile
    In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Twitter] Why We Need More Social And Less Marketing
    These are the words that swirl around in my head all day long and fly-by on my Twitter feed. —— Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social. Digital. Content. Inbound Marketing. Community. To me, marketing’s main goal  is to advocate for customers.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Twitter] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). Twitter, specifically, allows you to see interest categories of your followers, for when demographic data alone isn’t enough.
  • CRIMSON MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Twitter] The Future of Social Media: My 2014 Prediction
    B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Twitter] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic.
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [Twitter] 6 iPhone Apps for the Modern Marketer
    Twitterrific is a popular Twitter iPhone app. For those used to desktop Twitter applications like TweetDeck and HootSuite, Twitterrific is admittedly less sophisiticated. Features it lacks are viewing multiple columns, scheduling tweets, and autocomplete on Twitter usernames. Facebook. Price: Free Get the Facebook iPhone app. 2.
  • ENGAGE  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] How to Predict the Future of Content
    Hashtags on Twitter are a good example. But when it started it was unique to Twitter. So, if you create content for a living—let’s use Twitter as an example—you need to speak the language, so to speak? Or, congratulations, you checked in to watch our television program, you get to say something on Twitter. You just know.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Twitter] Six Best Practices for Marketing with White Papers
    discussions in relevant LinkedIn groups, trending topics on Twitter). All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+,  LinkedIn and Facebook. Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g., Google Trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Twitter] Is Facebook a human right or a weapon?
    The American Civil Liberties Union of Indiana represented the man and argued that sex offenders are unjustly barred from using Twitter and Facebook, which can be used to do legitimate business over the Internet. Let’s change that shall we? Is social media a human right? Re-arming the criminals? Forever. Taking action. Scary wrong.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Twitter] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    To develop meaningful relationships, demonstrate passion for your service to your audience.   For more highlights from Eloqua Experience, follow the event discussion on Twitter with the hashtag #EE13.  . Even if you don’t ride, or have an interest in motorcycles, you know the brand, and it’s synonymous with the machinery. Don’t do it!
  • BIZNOLOGY  |  MONDAY, MAY 12, 2014
    [Twitter] The end of the digital free lunch
    Both Facebook and Twitter are public companies, bound to shareholders’ quarterly demands. Your social media marketing campaign may become a lot more expensive in 2015. Thank Tom Wheeler for that. Or so they thought. That perceived digital free lunch never really existed. There was always some cost, starting with your time.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] A Mostly Good Holiday Read from Mitch Joel
    Twitter Truth #1: It’s Not About You. or follow me on Twitter @bizmkter. A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. think I might like this book, but I may need to read it a few more times before I can be sure just what it’s about. Back to the book.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Twitter] How Social Media Activity Affects Sales
    One of my clients has an eCommerce site, but also has a retail location.  He felt like his efforts to post on social media (blog, Facebook, Twitter, etc.) Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. weren’t really worth it. photo by borman818 , on Flickr).
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Twitter] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Social media is a low-cost way of generating awareness and leads for B2B marketers.  We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc.  A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Is numbers-focused. 
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 19, 2010
    [Twitter] Savvy Week in Review - March 19th
    This week's wrap-up includes finding the right people on twitter, raising customer intimacy (racy!), and improving your business blogging skills by partying (no, really!). How to Find the Right People on Twitter - by @mattmcgee via @sengineland Are you looking for new people to connect with on Twitter? See you next week!
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Twitter] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    12) "I''ve seen plenty of Facebook and Twitter accounts that have become nothing more than a band-aid for responding to customer complaints and issuing apologies. 18) "Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. Life is busy. 13) "Don''t try to do it all.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Twitter] Social Selling: Step Up Your Game
    Its benefits are legion: according to InsideView , businesses with active blogs generate 67% more leads than their less-connected peers, and using Twitter can drive 2x as many leads. Imagine, for a moment, you’re at a party where you don’t know many people. Build relationships through social selling. Make personas a priority.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Twitter] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Credible?
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Twitter] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting!  Nothing new here.  Here’s a link to the product sheet. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.
  • SAZBEAN  |  WEDNESDAY, MAY 4, 2011
    [Twitter] Book Review: Enterprise Social Technology by Scott Klososky
    Scott already assumes that you understand the basics of social technologies (what Twitter, Facebook and blogging are) and instead helps you understand how to set attainable goals, build an internal team to tackle strategy and implementation, and how to measure results (my kind of guy!). Verdict: Enterprise Social Technology is a good read.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 6, 2010
    [Twitter] Three new social media myths that MUST STOP NOW
    recently observed this ridiculous Twitter conversation – celebrity-grade tweeters arguing over which of them cared less about the number of followers they had. It’s all about engagement. Never sell. Emphasize quality over quantity. Social media is all about authenticity. This cracks me up. We have come full circle! Excuse me? 
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Twitter] 5 Steps to Social Media Leads with Content Marketing
    How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. Nobody wants to be sold on social platforms.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Twitter] 15 of Our Favorite B2B Content Marketing Tips
    Do research on Quora or Twitter to understand the questions your audience is asking ( Tweet this ). Check Twitter, Quora, LinkedIn Groups, etc. “Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. Tweet this ).
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] Sales Intelligence on Google+
    Each of our blog posts has the ability to share via Twitter Facebook and also Google+. Yesterday Google announced the ability to create company pages on their Google+ social platform. poked around a bit looking in our industry and didn’t find a ton of Google+ pages in SaaS or sales applications. Industry news. How to’s. Sales 2.0
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] Does Your College or University Have Too Many Social Media Accounts?
    However, maintaining multiple accounts, especially on Twitter, can increase the likelihood of unfavorable “hijacking.” If your tagline is on the rise, other universities may capture it to try to market their own institution. Everyone wants to have a voice and post content they think followers will find interesting and engaging.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 7, 2010
    [Twitter] Jobseeker in 2010? Why LinkedIn for Your Job Search will Become the New Monster.
    Goodbye Job Boards, Hello Twitter! How to Use Twitter for Your Job Search. just finished giving a presentation on utilizing Twitter. So many jobseekers are utilizing LinkedIn that some are calling it less of a professional networking site and more of a jobseeker’s [.]
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Twitter] Content Marketing Checklist
    Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Twitter] Nine Keys to a Robust Editorial Career in Social Media
    Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. It’s not enough, though, if you simply blog on your employer’s site or Twitter account. You should own at least one blog and Twitter account of your own, and use them regularly.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 9, 2011
    [Twitter] A Marketer's Guide to Quora
    Quora has a follow feature, which many of us who have used Twitter , should be familiar with. When first signing up for Quora, users are able to follow their connections from Facebook and Twitter, to start with people and questions to follow from the beginning. Getting Started With Quora. What Is Different About Quora?
  • DIGITAL VOICES  |  FRIDAY, AUGUST 23, 2013
    [Twitter] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
    The unique app allowed people with PayPal accounts to send beers to each other via Twitter. If this campaign used Twitter, PayPal and a mobile app separately it would have been a disaster. Happy Friday, everyone! Don’t know what the SMAC Stack is? Well lucky you, we are going to tell you. Scotsman Ice. Tweet-a-Beer.
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Twitter] 5 Social Media Content Mistakes to Avoid
    Why should anyone like your Facebook page or follow your Twitter account if you never socialize and engage with them? If all you publish on your Facebook page or Twitter profile is links, you’re in trouble, even if you are sharing links to other people’s content. Mistake #1: Not engaging with your audience. blog posts. your website.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 22, 2010
    [Twitter] True Confession: I Don’t Have a Social Media Strategy
    Maybe you won’t have 20,000 Twitter followers or be known as a “guru.&#. Social media gurus tell you to have a strategy. “Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). I’ve parroted this advice from the gurus. Maybe.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Twitter] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Twitter] The Week's Best Content About Content
    Data-Backed Twitter Tips You Should Know. When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get. and so on and so forth. Tweet. The Real Reason No One Shares Your Infographic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Quiz. 1.  Lots of people. 
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