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  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Twitter] Timeless Social Media Wisdom from Winnie the Pooh
    On Twitter. “It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”. Written by Brian Adams. Via SocialMediaToday.com. Here are a few of their thoughts penned by A. Here are a few of their thoughts penned by A. A. Milne: On Content Creation. On Personal Facebook Posts.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Twitter] Context Marketing in Context: Beyond Inbound and Content
    Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The term context marketing is not new.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Twitter] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter. Author: Laxman Papineni When was the first time you hopped on an Uber? Tying It All Together.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Twitter] How to Match Your Content Strategy with the Buyer’s Journey
    Connect with me on  Twitter  or drop a comment below to get the conversation started! Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”. Stage 1: Brand Awareness.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 8 Dos and Don’ts of Networking Follow up
    DO : “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.” DON’T : Buy a list of event attendees and email them all.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Twitter] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing. When I’m on Facebook I’m usually chatting over IM, and I mainly go on Twitter to see what my friends are up to when I am not there. How to set up Twitter Privacy. Which has been pretty cool.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Twitter] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Twitter] B2B Marketing to Millennials
    Twitter. 6%. Before you launch, make sure the demo is announced via email and make sure to send reminders on Twitter inviting their colleagues to watch the live demonstration. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Content.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Twitter] 8 of the Biggest Marketing Faux Pas of All Time
    In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. The tweet was a poor play on the political turmoil happening at the time in Egypt: The tweet came from the Kenneth Cole corporate Twitter account -- actually, from the chairman himself, as indicated by the "KC" in the tweet.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Twitter] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. Use Twitter if you can. On Twitter or Facebook? Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. But it worked.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. But here''s a little secret, marketers: You don''t need Photoshop to create great designs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 16, 2012
    [Twitter] The Time is NOW for Social Media in the Hospitality Industry
    The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. The definition of hospitality is “the friendly reception and treatment of guests or strangers.” Location-Based Loyalty. Everyone is a Reviewer.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Twitter] Your website sucks
    Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr. Some people use their Twitter accounts as a de facto bookmarking tool. If you can, you need to start spending some of all that time you lavish on other people’s sites (Facebook, Twitter, Pinterest, Google+, Tumblr, et al) on your own. See above.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Twitter] Five steps to create breakthrough actions toward “Everest Goals”
    Follow her on Twitter  and  LinkedIn. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? Step 1: Find Inspiration. If Erik can climb Mt. Who inspires you?
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Twitter] My Interview with Webdagene in Oslo
    For the uninitiated, a Twitterview is an interview conducted over Twitter, where anyone can ask the questions and my answers come in two or three 140-character bursts.) Image via Wikipedia. The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Twitter] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    On sites like LinkedIn, Twitter and Quora where people are asking questions or talking about your area of expertise, you can post replies and, when appropriate, drive traffic back to your blog by including a relevant link. Twitter is also an excellent way to follow and help journalists covering your area of expertise. FORBES.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Twitter] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Social Media Examiner. Truly the go-to source. Kim Garst.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 24, 2015
    [Twitter] Generate More Leads By Literally Running with Your Prospects
    Post information about the run on Twitter and in a Facebook Group, if the event has one. The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. But what if you could sponsor an event that shows you care about your customers.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Twitter] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    You can follow her on Twitter or read more of her posts on Savvy B2B We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 4 Creative Ways to Make Your Website More Personalized
    If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Twitter] The Visible Expert: Why Every Firm Needs an Industry Star
    After you know your audience, you can increase your visibility through online content such as blogs, webinars, and Twitter feeds; you can also do so by expanding your network of contacts and pursuing partnerships with other Visible Experts and their firms. Image: Courtesy of Access Consciousness Blog. But what is a Visible Expert? Lee W.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI).  Your Facebook page, Twitter account, and any other social media presence can never be effective on its own. But what about B2B marketers? Look at it this way.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] 7 Copywriting Formulas to Support Online Sales
    Follow Helen on Twitter @HNesterenko. Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. So how do pro copywriters achieve that balance? “A Forest.”
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] B2B Native Advertising: Forbes BrandVoice By The Numbers [Research]
    Share your view in the comments below or with me on Twitter ( @wittlake ). Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. For B2B marketers, the Forbes BrandVoice program is one of the original and most established programs. Conclusion.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Twitter] B2B Email List Guide: Buy, Rent or Build Your List
    Share your view in the comments below or with me on Twitter ( @wittlake ). Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? This guide will get you started. Your Turn.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Twitter] 4 Back to Basics Tips to Improve Lead Quality
    Follow her on Twitter @BSStoltz. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Start by weeding them out.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Twitter] Which Mad Men Character Are You? [Quiz]
    The Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn''t all fandom and praise. Vogue tweeted that it wasn''t ''dazzled'' by the episode, and some fans shared that they fell asleep within minutes. Because we''ve become invested in the characters. He''s our spirit animal. Advertising
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Wasting your ad money? All Facebook fans are unequal
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? Guess what?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Twitter] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    Tweet This ( Source ). 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? The similarities are really quite striking.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Follow Amanda on Twitter:  @AmandaKahlow. Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1 st , 2015.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Twitter] 3 Viral Marketing Campaigns That Are Worth the Catch
    Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. The #TacoEmojiEngine campaign lives on Twitter, where trends are a way for users to gauge which topics are going viral that they are most likely to care about based on their interests, network, and location. That free trial of Netflix you signed up for?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [Twitter] Guest Post: Beware the ROICAGR
    The keyboard keys went twitter-twitter send! Beware the ROICAGR. As told by Mr. Jabber Wocky, Product Manager in Wonderland. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. Beware the ROICAGR, my son! so rested he by the Moneytree.com.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Twitter] Email's Future: Custom App Experiences for the Inbox
    Using custom API integrations, marketers can pull live social media feeds directly into their email from Twitter or Instagram. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Twitter] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. As a digital marketing firm we get questions daily about how different strategies can work for our clients. Why Have a Facebook Page? Take control of your online reputation. Do it Right!
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Twitter] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    And Excel really comes in handy for Twitter -- it''ll count your characters so you don''t go over the 140 character limit. 5) Use It as a Traffic and Leads Goal Calculator. I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) But I’ve grown since then, emotionally and mentally. Okay, take a deep breathe.
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Twitter] Widen Top of Funnel Marketing and Generate More MQLs
    You can follow him on Twitter via: @brianhession. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be nurtured into a pool of viable MQLs. Summary.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Twitter] A Lesson from Microsoft: Control Your Own Destiny
    It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. In a blog article posted in December, Frank X. Times keep changing.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Twitter] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. There’s a lot to consider when designing a blog. Customize Your Images.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Click to Tweet is a free tool that allows you to create a tweet, share the associated link, and “Whoever clicks on the link will have the message automatically added to their Twitter status box.” Sign in with your Twitter Account. Including the Twitter handles of your event speakers is also a nice addition. Use them.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 26, 2013
    [Twitter] 5 Steps to Setting Up A Branded Instagram
    Cross post with Twitter and Facebook. by Amanda Batista | Tweet this Instagram is a superhero mobile application. It enables everyone to think and act like a professional photographer. In just about six clicks, you can capture and share vibrant photos and control the appearance of color, border, and exposure with the app’s filtering system.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Twitter] 10 Ways To Optimize Your Sales Engine In 30 Days
    You can find him on Google + , LinkedIn , & Twitter ! Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). Optimizing your sales engine doesn't have to be time-consuming. Sell What Makes You Different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 12 ways to achieve emotional marketing for your B2B company
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Honesty.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Twitter] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Whilst it is important to be clear about which social media networks you have a presence on and why; you should also ensure that you do not unnecessarily limit your engagement to Facebook and Twitter. There are hundreds of social media networks leaving aside the big five (Facebook, Twitter, Linkedin, YouTube and Google+). Comments.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Twitter] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction. Twitter and LinkedIn have hundreds of millions. Look at Goldman Sachs, for instance.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Twitter] Social Media and Content Marketing
    This doesn’t mean your CEO has to tweet if he or she has no idea what Twitter is. But your organization has to have a presence, if not on Twitter, then in whatever channel your audience gathers. Photo credit: Fora do Eixo. We’ve got to come up with a better name for social media. When It’s not, “Look at me.”
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 8, 2011
    [Twitter] 3 Steps to Make B2B Social Media Produce Sales
    Blogging, engaging, listening to customers on Facebook or Twitter. Or why is the end goal for Twitter something called engagement or attention? Because someone who wrote a book on Twitter decided so? But being on Facebook and Twitter won’t generate leads and convert sales unless you design them to. But an incomplete one.
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. The challenge with content curation on Twitter isn’t a lack of resources, it’s setting up effective filters for finding the right articles. Facebook.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Twitter] Improving Your B2B Social Media Strategy With Data
    For professional services firms, we recommend starting small by building a strong presence on LinkedIn and Twitter. 2. Take these sample analytics, for example: In the case of this sample firm, LinkedIn and Twitter are clearly the most beneficial, with LinkedIn as the standout. 4. It’s just a matter of going to the data.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 17, 2015
    [Twitter] Why Meaning Matters More than Noise
    or follow me on Twitter @bizmkter. “When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.”. Meaningful is a book about the importance of deliberately and transparently paying attention to customers and prospects. Persuasion once felt like a shortcut. Tell our story.
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Twitter] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    particularly helpful section for B2B marketers is the guide’s “Do and Don’t” checklist for Facebook and Twitter. Platforms like Facebook and Twitter help people bridge geographical gaps to connect, talk and interact. Artillery B2B Marketing Blog > The Forward Observer. The use of social media by B2B companies is on the rise.
  • MI6 MARKETING AGENCY  |  MONDAY, MARCH 14, 2016
    [Twitter] Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity
    Your brand needs to participate in forums, and become part of the customer community, according to Jay Baer’s [ Twitter ] article “ The Hidden Hangouts of Your Most Passionate Buyers ”, excerpted from his new book, “ Hug Your Haters ”.  . Here’s what we’re covering in this Round Up. Why message boards? Chris Herbert is the founder of Mi6.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 8, 2015
    [Twitter] Getting Commitment Requires Primal Selling and Quiet Marketers
    or follow me on Twitter @bizmkter. There is a video making the rounds lately of a runner who, finding himself well out in front in the final bit of the race, decides to ham it up a little with the crowd and, you guessed it, fails to notice the competitor who sneaks up and crosses the finish line first. Happy day. That would be the word, No.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Twitter] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 2. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Twitter] Your Customers Want to Talk to You
    or follow me on Twitter  @bizmkter. Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. We all know this game because we all play this game. So I’m going to visit the website.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Twitter] Fixing Your Sucky B2B Website: Step One
    Follow me on Twitter @bizmkter. My friend Aileen is breaking up with her husband Dan. It’s going the way such things usually do, and Aileen is self-medicating with a nice pinot noir when she isn’t building Dan-shaped snowmen to run over in her driveway. “A sad old movie and a good cry are just what you need.”
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Twitter] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Twitter] The Consumerization of the Enterprise App
    Facebook and Twitter make it easy to quickly post our thoughts and content to friends and perfect strangers alike. While Chatter feels a little like Twitter and Yammer is more akin to Facebook, both tools make it easy follow colleagues, post updates, share links and organize the workforce into groups. But novelty is rarely enough.
  • MARKETRI  |  THURSDAY, JULY 12, 2012
    [Twitter] Socialcam: The New Video Marketing Tool for B2B Firms
    This app also gives you the ability to set videos as private and to link your account (and videos) to other social networking sites like Facebook and Twitter for easy sharing. I love learning about new social media tools, whether it is for business for pleasure. For example, I’ve become pretty obsessed with Instagram lately.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 22, 2012
    [Twitter] 3 Easy Questions To Answer For Your First Blog Post
    Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging ,  twitter and other social tools. Last week I wrote about the biggest reasons people don’t do social media. But I think blogging in particular can bring value to your business and to your personal brand. Who are you?
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Twitter] The Ultimate List: 300+ Social Media Statistics
    Facebook vs Twitter 4. Twitter Territory 6. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Videos. Stelzner on Vimeo.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Twitter] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Photo Credit: By Doug Geisler (Flickr Creative Commons) Author: Anna Talerico | Website | Twitter Anna Talerico is the executive VP of ion interactive ( @ioninteractive ),the maker of LiveBall, a landing page management platform. Your B2B Marketing Plan Doesn’t Need Twitter. Zzzzzzz. landing page is your first impression.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Twitter] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    This includes coverage across channels (live streaming via satellite or cable TV, the NBC Sports Live Extra App available for both iOS and Android, the NBCOlympics Twitter handle, and so on). Olympic rings. And they would be right. Then again, the Olympic Movement symbolizes something much larger than just the games themselves. Immediately.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Twitter] This Old Website – 7 Unfortunate Realities
    Twitter and Facebook and LinkedIn are how we tell people about new products, events, breaking news and product recalls. or follow me on Twitter @bizmarkter. At about the same time, I figured out how to make Word automatically substitute “Winged Angel of Death” any time I typed the CFO’s name.  Even the ones you forgot about. Sorry.
  • WINDMILL NETWORKING  |  SATURDAY, FEBRUARY 18, 2012
    [Twitter] Social Media 101 for Professional Associations
    Social Media Promotion During Your Association Events Anyone who has gone to any professional event is probably familiar with the notion that there are always one or two people in the audience who are updating their Twitter followers through tweeting out quotes and other information shared at the event. Social Media Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Twitter] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company’s social networks like Twitter, LinkedIn, and Facebook. 8. In the political world, there is an axiom that “money is the mother’s milk of politics.” For B2B Internet marketing and websites, the axiom is “content is king.”. Those days are over.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter] Supercharge Your Sales Conversations with Story
    For more story resources, visit [link] and connect with @nemiccolo on twitter , Facebook or email. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Twitter] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    Twitter is another great place to find current or popular events. 3) Cross Relevancy. You can find him hanging out on Twitter, too, @danmoyle. My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. Bored yet? Yes, home financing itself is a snoozeworthy industry. Screw sexy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Twitter] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    This'll let you engage with them more quickly -- just like a lot of companies do on Twitter. word to the wise: We don't recommend you link your Instagram account to Twitter and Facebook so your Instagram posts are automatically published on those other accounts. Looking for inspiration? Why Not Just Buy Followers? Photography Skills.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 3, 2011
    [Twitter] Spring Training, Spring Football and Marketing
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. The Yankees finish the grapefruit league and head to the Bronx.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. Nearly half of these firms (46%) redesigned their website in the last year.
  • B2BBLOGGERS  |  THURSDAY, JULY 15, 2010
    [Twitter] Mobile and B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Mobile and B2B Marketing [#B2Bchat] July 15th, 2010 | By Andrew Spoeth What does the move to mobile mean for B2B marketing ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 10, 2012
    [Twitter] 4 Steps for Getting Your 2013 Demand Generation Plan Going
    Then what is the impact when I look at offers in conjunction with channel; does that eBook get better pickup on Twitter than email? Why now? Well, simply you need time to analyze past results, come up with a creative direction and coordinate with your team and others. Define…  …your goals. Are you aiming to increase revenues?
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Twitter] Why Marketing and Technology Go Hand In Hand
    Just think, Twitter launched in 2006 and LinkedIn was founded in 2002. Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” And read some more.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Twitter] The Light at the End of the Outbound Marketing Tunnel
    is the hub for the management, creation and distribution of outbound and inbound marketing.  To learn more, visit them on via  Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus. Chugging Into the 21 st Century. Ink-on-paper marketing products are decreasing.  Be Careful of That Electrified Third Rail. Trust me on this!
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Twitter] The Do's and Don'ts of Using Vine for Marketing
    It’s the latest social media feature available on Twitter. For example, People magazine gave a sneak preview of their latest edition to get their Twitter followers excited about the content, but without giving away so much information that someone wouldn't even need to buy the magazine. mean, what's working? What's not? I'm using Vine!"
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Twitter] Study Shows SMB Marketers Want to Communicate Value with Metrics
    Continue the conversation with Twitter.  Connect with him on Twitter @erickmott. BtoB’s study, sponsored by Oracle Eloqua , was based on an online survey fielded in May and June 2013 that generated 204 responses from companies with annual revenues of $25 million to $200 million. More SMBs are Becoming Modern Marketers. —-.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Twitter] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. 33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. It's no surprise. And how do you decide?
  • CHRIS KOCH  |  FRIDAY, JANUARY 21, 2011
    [Twitter] Why you need to turn your customers into stalkers
    It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. Marketers as paparazzi.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Twitter] How to Earn an Ivy league Degree by Wasting Time on the Internet
    On Twitter, people shared their thoughts, too: I should''ve gone to upenn ''Wasting Time on the Internet'' Is Now an Actual College Class [link]. This professor sure knows how to write a provocative title. Steph Driver (@StephaliciousD) October 29, 2014. Sadly, these students will be applying for jobs in the real world. The Course. Well, yes.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Twitter] Looking Outside In: Know Your Buyers First
    Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information? *This post was first published in January 2015 via ANNUITAS.com. There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Include the Buyers. Uncovering Insights.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Twitter] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Twitter] 8 Promotional Videos You Might Actually Enjoy Watching
    They decided to use Twitter to direct a short story and Vine to shoot the video. They crafted a storyline that highlights their brand''s mission and then broke the script down on Twitter inviting consumers to create the Vines that would eventually be compiled to make the final film. They interrupt rather than attract. Pepsi Max. GoPro.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Twitter] How to Tie Your Content Marketing into Your Account-Based Marketing
    Consider making a private Twitter list of key contacts for each account. Don’t overlook Twitter. Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? So ABM is thriving, being adopted by B2B companies left and right. decision-makers within an account.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Twitter] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    You can follow her on Twitter or read more of her posts on Savvy B2B. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 7, 2011
    [Twitter] Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content
    Follow her on Twitter @diannahuff. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. while ago I got pulled into a project as part of a larger brand marketing effort. How will you measure success?
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Twitter] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Share your perspective in the comments below or with me on Twitter ( @wittlake ). Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. Do you really want to be there?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Twitter] How Empire Avenue crushed my soul
    What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? Well, all but one that is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Twitter] If you do just one analysis for your business…
    Connect with  Neicole  on Twitter at  @ neicolec. By Neicole Crepeau, Contibuting {grow}  Columnist. Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. Who should analyze the sales funnel? What funnels should you create? How do I do the analysis?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Twitter] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Twitter] 8 Steps To Build A Content Hub That Converts [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Preparing To Build Your Content Hub.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2016
    [Twitter] I Can Have 100% Email Deliverability?
    " We see things like this on Twitter (and from customers) still in 2016. It’s 2016 and we’re still having this conversation. don’t want to do it, but unfortunately, it is still necessary. The danger here is that it gives marketers an unrealistic expectation of what success in email marketing really means.
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 21, 2012
    [Twitter] A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future
    Twitter, for example, forces marketing writers to spruce up their writing and editing skills by virtue of the limited space—140 characters—provided to get a message across. Charles Dickens’ lovable novella was, for my family, a way to celebrate the new year by bringing with us an annual tradition from Christmases past. You get the idea. 
  • HINGE MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Hinge’s Guide to Last Minute Holiday Shopping
    On Twitter or LinkedIn? It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year! Happy holidays from the Hinge team!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2011
    [Twitter] Turning an online relationship FAIL into friendship
    Sometimes I get a little down when a “smart&# post I write bombs and then something silly like “ The 20 Craziest Things You Can do on Twitter &# goes viral. Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!&#. What kind of a friend is that?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Twitter] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    The majority of savvy public relations practitioners use their real names, but I’ve found Twitter more prone to “twee” handles. ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., My Five Suggestions. 1. You have a unique and unforgettable surname.”
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Twitter] Top 9 Professional Services Marketing Lessons Learned in 2014
    As shown in the chart above, LinkedIn was found to be the most effective social media channel for online lead generation for high growth firms when compared to Twitter, Facebook, and YouTube. On Twitter or LinkedIn? For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Twitter] 3 Tips for Selecting Blog Topics
    On Twitter or LinkedIn? Deciding what topics and issues to include in your blog can be a challenge. After all, your blog is a central hub of your website and overall content marketing strategy. Learn three easy tips to help guide your selection process as you build out your blog schedule. Follow us @hingemarketing and join us on LinkedIn.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Twitter] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
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