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  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Twitter] Real Editors Don't Just Retweet
      Yes, you need to redistribute good stuff from blogs, RSS feeds and Twitter to keep yourself visible. “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. That’s what real editors do. 
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, DECEMBER 17, 2008
    [Twitter] What Obama's Campaign Can Teach about B2B Marketing
    First is Messaging; follow all the messaging threads and discussions that are going on, whether in the media, blogs, Twitter, etc. The folks over at the Jaffe Juice blog had an interesting post regarding Stephen Geer, Obama's lead email marketing strategist's presentation at the Email Insiders summit.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Twitter] Market Basket Boycott Has a Happy Ending
    So while I was glued to the Twitter hashtag stream, I was becoming more and more perplexed about why the bigger marketing outlets weren’t picking up the story. Judging from the Twitter stream, you would have thought the Red Sox had won the world series for the first time since 1918. 'Rainbow from Market Basket parking lot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 18, 2013
    [Twitter] Facebook, the “spiral of envy,” and our Botox Life
    learned  The Tao of Twitter  was being translated into Russian. Like most people ( 60 percent, in fact ) I often wake up with Facebook. I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. All those folks have been unfriended by now. ” Turns out, I’m not alone. What about you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Twitter] Five Hidden Secrets of Social Media Failure
    If you’re interested in learning more, I recommend: Explaining the ROI of Twitter. 2011 will be a year when many marketing professionals hit the social media re-set button.  The honeymoon is over. Show me the money. This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. 1) THE MYTH OF PLANNING. Cable?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 7, 2011
    [Twitter] [Chart] Thank You, Marketing Automation
    Twitter. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. Now, to all you marketers, it’s time to say “D?mo
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Twitter] [Chart] Which City Has The Most Marketing Expertise?
    Twitter. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Sunnyvale, CA, US.
  • VOLACCI  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Share User Generated Social Media Content Risk Free by Embedding Posts
    As videos, tweets, photos and even simple quotes take on lives of their own on formats as diverse as Twitter, YouTube, Pinterest, Google+ and Facebook, it is hard to separate where content ends and social messaging begins. Pictured here are the options for Twitter, Google+ and Facebook. Chris Gaffney (@GaffneyCh) August 19, 2013.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Twitter] Social Media and Lead Generation: Befriending Your Audience
    Utilizing Twitter Cards is a great way to display your content to its best on Twitter, and their new Lead Generation card can help your potential leads convert without leaving the Twitter site. . 'Social media is a trend that''s not going away anytime soon. We''ve already discussed how to choose your venues for marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Twitter] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • ENGAGE  |  MONDAY, AUGUST 20, 2012
    [Twitter] DIY Meme Marketing: 4 Steps to an Effective Campaign
    The first video in the series debuted in December 2011, however the phenomenon actually began in April 2011 with the @ShitGirlsSay Twitter account. million followers on Twitter and a book coming out this fall entitled, you guessed it…”S**t Girls Say.”. Will it be a Twitter account or a hashtag ? DIY Meme Marketing.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Twitter] The Recipe for Long-Term Social Media Marketing Success
    You've got the obvious options -- LinkedIn, Facebook, Twitter -- along with a host of niche networks, from Epernicus (a professional networking site for research scientists) to Ravlery (a network for those who love knitting and crochet). On the higher end, nearly 15% spend more than 20 hours each week on social media. 1) Set specific goals.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Twitter] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 12, 2011
    [Twitter] B2B Ideas @ Work Blog Posts: The Top 10 for 2010
    Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. B2B Marketing Idea Takes Flight On Twitter. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. Follow me on Twitter.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter] How to Leverage LinkedIn for Lead Generation and Recruitment
    'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 16, 2009
    [Twitter] What Enterprise Can Learn From the FDA Social Media Hearings
    How should you react or respond to issues that fly across the twitter channel? Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. One could argue that what is happening in pharma is just the tip of the iceberg of whats to come for business and organizations worldwide. Are you?
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Twitter] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. There is no denying that times have been difficult. Return to core messaging.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Twitter] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. Twitter Is Useful Only for Big Companies and Known Brands. Social Media Will Let Me Reach Only Younger Customers. myth you can keep.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Twitter] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Keep up with SEO trends and changes. ranking.”
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Want to share these budget templates with your Twitter followers? 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! Branding & Creative. Content. Paid Advertising.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Twitter] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. No more.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 18, 2012
    [Twitter] Introducing The Social Business Benchmark ™ Program
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. All of these are common pitfalls with a disorganized social business approach. Not so fast!
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Twitter] How to Generate Leads in 30 Days Using Inbound Marketing
    You can follow him on Twitter and on his blog. But what if you do not have many followers on Twitter or Facebook Fans? Whether you are checking your email, reading your favorite blogs, online magazines and websites, Facebook, LinkedIn, or Twitter, there is information everywhere. Here is how we did it. First, it is cheaper.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 23, 2014
    [Twitter] 3 Advocate Marketing Takeaways From The Bammie Awards
    Follow The Award chatter on Twitter with the hashtag #BAMMIES. 'by Heather Foeh | Tweet this One of my very favorite things I enjoy about my role as head of customer culture for Oracle Eloqua’s customers is working on our Markie Awards each year. really think I’m just as excited as they are when they win! Keep it Personal. Make it Easy.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Twitter] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Twitter] The Last 5 Trends Every Sales Exec Should Know for 2013
    Follow the SEC on Twitter @CEB_SEC. Follow Nick Toman on Twitter @nick_toman. In late November, we released the first five trends of our annual “10 Trends” blog post. Thanks for sharing those as extensively as you did! And thanks to the many readers who insisted we publish these 5 more quickly. Then they call you in to present.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 17, 2010
    [Twitter] Meeting IRL Makes Social Media More Meaningful
    The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. He can also be found @TheSocialCMO @KentHuffman – Kent is CMO of a Texas-based business and one of the most helpful marketing professionals on Twitter. Alys is awesome!
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, APRIL 4, 2012
    [Twitter] Business Development Manager Jobs
    Instead why not check the jobs board for live active roles that recruiters are currently seeking applicants for or if you prefer you can follow our jobs twitter feed to receive the latest opportunities instantly and directly to your twitter messaging inbox. CEO of General Electric Jeffrey Immelt speaks about jobs. IT/Technology. Legal.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Twitter] Measuring Marketing Effectiveness Online
    4) Measuring Marketing Effectiveness With Twitter Followers, Klout and Tweets. Twitter (again free) is also a recent marketing phenomena and the amount of retweets, klout and followers that your account gathers is a good indication of the level of your marketing interaction and influence. Article written by eb2bleads.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Twitter] CMOs Need to Grow Up to Sit at the C-Level Table.
    Connect with George on  LinkedIn or follow him on  Twitter. George Hollister. In a previous post , I suggested that with the increased importance of technology in today’s marketing world, CMOs needed to play a more active role in the selection of technologies for their companies.   It’s true.  2)    Speak business, not marketing. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 31, 2013
    [Twitter] A Rant: In Praise of The Unremarkable
    ” A mantra like this, and thousands like it, may be posted on a Facebook page or Twitter stream and then people chime in: “Amen!” When I rant, it is not a knee-jerk reaction. It is more like a slow burn. Stuff accumulates in my brain until I can’t take it any more. And then it breaks loose. ” “YESSSSS!”
  • BIZNOLOGY  |  MONDAY, JULY 15, 2013
    [Twitter] 7 case studies prove mobile ROI to healthcare marketers
    They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. 'Image via CrunchBase. Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source:  Price Waterhouse Cooper ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Twitter] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  You’re targeting the wrong audience.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Twitter] What’s the Deal with Venture Capital Funding?
    Vispi Daver, Partner, Sierra Ventures [ Linked | Twitter ]. Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. An Angel, VC and Accelerator Provide Insights. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 22, 2011
    [Twitter] 4 Ways to Protect the Reputation of Your Small Business Online
    Before you worry about launching a  Twitter  channel or pitching a post idea to a local blogger, you need to take a step back and consider how online conversations might impact the reputation of your small business. We really liked it at Mashable and wanted to share it with our readers too. Research & Planning. Who am I trying to reach?
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] Your Lead Scoring Blind Spot: The Internet
    Share your thoughts in the comments below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Social Media Scoring. Appending Data. Your Turn.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [Twitter] Modern Media Buying and Enterprise B2B Demand Generation
    Please share your experience or view below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Your Turn.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Twitter] Savvy Speaks: Tips for Crowdsourcing
    Pitch that question on Twitter, Facebook, or on your blog – you'll soon find out. If you're publishing quotes and such - make sure you attribute them properly, including links to people's sites and Twitter pages, etc. The rise of social media has made crowdsourcing all the rage. Heather. Ask for a little - Get A Lot!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Twitter] Is Social Media Really Living Up to Expectations?
    Are your efforts on LinkedIn and Twitter paying off?” Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. she queried. How many leads have you generated? How about you?”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Twitter] Innovation Games and Marketing – a match made in Heaven!
    You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. What if there was a better way? Luckily there is thanks to Luke Hohmann. and applied Innovation Games to solve them. Need to prioritize a list of marketing initiatives? FANTASTIC! Bingo!
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] New Features Added to B2B Marketing Zone and Social Media Informer
    For example as I’m writing this, I see a few great posts right up top: •  3 Questions To Ask About The Qualified Lead You Just Received… •  Do B2B Editors Get Twitter? •  The evolution of social media power and influence. You can find a long list of the Featured sources on the right side.  You can change the Edition at any time. 
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Everything You Should Know to Prepare For Google+ in 2014
    This change in popular social networks like Facebook, Instagram, Twitter, etc. Already have a strong following on Twitter or Facebook? Or because Google+ doesn’t limit characters, share a helpful, quick industry tip or two on Twitter that links to an entire list of related insight on Google+. 'There is no ignoring it.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Twitter] The 25 Best Social Media Books of 2011
    ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” As a brand strategist with 15 years worth of experience under his belt (he’s not called @TheBrandBuilder on Twitter for nothing!), TWITTER. Engage! The Revised and Updated  by Brian Solis. Now on to the list!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Twitter] Five of the All-Time Biggest Blogging Questions Answered
    surround myself with awesome people on Twitter (who may be interested in my content; make the content easy to share; respect and support the people who honor you by reading your blog and commenting; blog consistently so people expect new content. As I teach and speak, I start to see certain themes in the questions I’m asked. Money?
  • ENGAGE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Enter the Circle of Trust With Your Audience
    But organizations and brand marketers have a long way to go before getting into consumers’ sacred circle: people are more than twice as likely to trust people they know in blogs, on Facebook, and on Twitter than they are to trust brands in the same spaces. but building trust online is even more difficult. They won’t trust anything else.
  • LEADER NETWORKS  |  SATURDAY, MARCH 19, 2011
    [Twitter] Thought Leadership Is The New Currency Of Online Professional Collaboration
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. In some ways, they hearken back to the thought leadership salons of yesteryear - think of the Lyceum or the Bloomsbury Group.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 10, 2012
    [Twitter] How Are You Reaching Your Targeted B-to-B Audiences?
    The study gives insights to different channels – direct mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS. I recently attended Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. Here are some tips: Keep your message targeted and to the point.
  • LOOPFUSE  |  TUESDAY, JANUARY 8, 2013
    [Twitter] LoopFuse and Nearstream combine to offer social customer engagement with marketing automation
    Nearstream uses social networks like Twitter, LinkedIn, and Facebook to identify and engage based on buyer intent and LoopFuse provides marketing automation to manage sales prospects through the buying process – website visitor tracking, email lead nurturing, lead scoring, CRM integration, and conversion analysis.  Great things ahead!
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] Supercharge the Top of Your Funnel with Quality Data and Analytics
    You can follow him on Twitter via: @brianhession. 'It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. Although, in marketing, data has historically been a thorn in the side. buyer committee).
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Twitter] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    The majority of savvy public relations practitioners use their real names, but I’ve found Twitter more prone to “twee” handles. ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., end with a successful case study of my own. My Five Suggestions. ” p.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Send him a tweet on Twitter or connect with him out on LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? But don’t fret! You’re busy.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Twitter] Character Study: Chiquita Banana
    Get your B2B Twitter Toolkit As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible. Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing.
  • LEADERSHIP  |  FRIDAY, JUNE 13, 2014
    [Twitter] Interesting Infographics: How Can The World Cup Boost Your Bottom Line?
    Top 5 countries mentioning the World Cup via social media.     Japan.     The United Kingdom.     Brazil.     The United States.     Germany ( note: compared to other countries, Germany is the most active country with users mentioning the World Cup via Twitter). million Twitter mentions and had over 22 million Twitter followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 31, 2012
    [Twitter] The Six Stages of Emotional Branding
    You can follow him on Twitter @SocialSteve and visit his own blog at [link]. By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Maybe the easiest brand to think of in this sense is Apple.  But there it is.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [Twitter] What I Learned About B2B Social Media In Memphis
    In his presentation, Chris Brogan mentioned he spends 60% of his time in Twitter search; listening. The creation and use of a Twitter hashtag adds context, connection, and relevance to an event and the benefits of using one are experienced before, during, and after. Your B2B Marketing Plan Doesn’t Need Twitter. Sign up.
  • SAZBEAN  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 14 Basic Blog Measurements
    Otherwise, do some searches for your blog name using Google and Twitter searches. Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. The longer, the better. Do you blog?
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Twitter] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. Recently on Twitter, the customer service rep for a major company called someone an idiot. Here he shares his thoughts on the impact Web 2.0 has had -- and will have -- on B2B marketers. How does Web 2.0
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Twitter] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
    On Thursday, Business Development Rep Colleen MacNeil wrote about her business social media pet peeves spanning from platforms like Twitter and Facebook to LinkedIn and Instagram. For example, don’t send auto direct messages to everyone who follows you on Twitter redirecting them to another platform; you may be immediately unfollowed!
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Twitter] Social Media and Financial Services: What's the Point?
    That could be an active Facebook profile with hundreds of ‘fans’ interacting each day, or it could be a near-devoid Twitter account with just one or two tweets a month. It’s hard to underestimate the impact that social media has had on the world of business. In any case, it’s clear that social media is here to stay. Why Social?
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Twitter] The Best Branded Content of the Week: March 23, 2013
    Once again, they prove their amazing quick-wittedness in this latest Twitter conversation with Kit Kat. It all started when twitter user Laura Ellen posted this status: Can tell I like chocolate abit too much when I'm following @ kitkat and @ oreo hahahahahah. Spring is in the air! At least it is online in the world of branded content.
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Twitter] The Best Branded Content of the Week: February 16, 2013
    Taking to social platforms like Twitter, YouTube, Pinterest and Instagram, Honda has launched a full-scale campaign to showcase innovative inventions. The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. Honda – Innovator Series. think they were quite smart to do so. Google.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 21, 2010
    [Twitter] Say “Cheese” Please – Creating and Maintaining Your Online Identity
    Show you care If you don’t have a picture (or at least an identifiable avatar) it just looks like you aren’t taking wherever you are – be it LinkedIn, Twitter, a group forum, or even your own website – all that seriously. One of my smart clients said something very smart to me the other day. You know who you are.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Twitter] Should Your Business Buy Tumblr Ads?
    However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. Now it’s time to cash in. The open question is, Will anyone buy Tumblr ads?
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Twitter] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    As a best practice tip, make sure you mention your new blog posts on Twitter, FaceBook, and other social media outlets and have your employees syndicate the mention. Your B2B Marketing Plan Doesn’t Need Twitter. Over time, you should amass a large following that will carry your viral campaigns on their own. 50 Ways To Make 2011 Rock 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 31, 2011
    [Twitter] Power, influence and the social web
    What are the dangers and possible advantages of the “social proof&# that occurs through badges like the number of Twitter followers and Klout scores? Mitch Joel hosted me on his excellent Six Pixels of Separation podcast this week and I’m really proud of this content.  I think you’ll love this lively discussion!  
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [Twitter] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Blog B2BContentMarketing Twitter SeamusWalsh. Please focus on prospect presale engagement" Read on to get their insights. Blogs.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Twitter] 9 Unique Ways to Generate Leads With QR Codes
    So broadcast your message using your blog, Twitter, LinkedIn, Facebook, Google + or any of the other social media tools at your disposal. This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. But what should you do next? Visitors to the site can scan the QR codes to download the clues.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Twitter] Klout to Launch Brand Pages: Should Marketers Care?
    Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username. If you click "tweet," Klout will automatically pull the Twitter username of the person giving you a +K. Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." 1) Brand Influencers.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [Twitter] Savvy Week in Review - November 13
    The TGIF 'Revolution' Is Nothing Without a Marketing Strategy The use of Twitter, Google, the Internet and Facebook won't make a weak brand strong; instead, companies need a strategy. Happy Friday the 13th! Hope everyone's feeling lucky today. ;) Here are the Savvy picks for this week. Enjoy and have a wonderful weekend!
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Twitter] 5 Tips to Be a Lean, Agile Inbound Marketer
    Twitter followers and blog subscribers, for example, are popular vanity metrics.) One of the most popular books circulating around HubSpot this fall is Eric Ries’ New York Times best seller, The Lean Startup. Lean What? Traditional companies build a product at scale, then launch and sell it at scale. right away. WRONG! Translation?
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 29, 2014
    [Twitter] Ten B2B Marketing Opinions from 2014
    Twitter Truth #2: Sometimes You Need to Shut Up. 'If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. . Time to Bring Down the Curtain on Green Theatre. Thanks for reading.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Twitter] What the LPGA’s Media Guru Can Teach Us About Social Media
    Don’t be lulled into a sense of false security because everyone on a Twitter hashtag is talking about “things that happened at band camp” and laughing about it. Twitter and social media platforms allow players to separate themselves from the competition and become unique brands. Kraig Kann doesn’t care about your handicap. See rule 1).
  • HUBSPOT  |  MONDAY, FEBRUARY 10, 2014
    [Twitter] 9 Tips From the Greatest Viral Content Genius on the Planet
    For example, Zimmerman has a Twitter account ( @neetzan ), but he rarely posts anything there. For another, while he''s a master at creating content that spreads like wildfire on social networks, he never goes on Facebook or Twitter to promote his own stuff directly. To read more content like this, subscribe here. I find it tacky.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Twitter] Content Marketing: What Content People Share And Why They Do It
    The report also provides some interesting findings concerning the reasons why email is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Why do people share content? We seldom talk about what it is. Thus context. Or are we both?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Twitter] Example of a LinkedIn Strategy That Gets Big Payoffs
    'While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! follow them on Twitter. Check out her LinkedIn strategies below to see why she is consistently a top salesperson. Here''s a little food for thought first. If you break these numbers down further, 20.3%
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Twitter] TV Really Is Easier to Measure than Social Media
    Share your thoughts in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Follow @jaybaer @jaybaer Jay Baer. link].
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Twitter] This is not ‘Nam. This is grammar. There are rules.
    We communicate through services that give us limited characters to get our point across, and our messages flicker on iPhone and Blackberry screens, quickly down Twitter feeds, across Gchat windows, and in Pinterest captions. But you know what else is weird, sometimes difficult, and full of seemingly redundant and unnecessary rules? Monopoly.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. 'Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. Nearly half of these firms (46%) redesigned their website in the last year.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Twitter] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
    4) Twitter Customer Service Fail: Marketing and customer service should work together. Whichever side you fall on, Dan is right that directing someone to a product page after following you on Twitter is akin to proposing on the first date. When someone visits your profile on Twitter, however, they are already online. effort.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Twitter] 6 Perfect Places for Your Email Sign up Forms
    sign-up form on Twitter Did you know that you could use Twitter to beef up your email list? For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. ” 5.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Setting Your Social Media Strategy – Part 2
    Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging. When it comes to branded presence, most corporations start by focusing on Facebook, YouTube, LinkedIn, and Twitter.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Twitter] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Twitter] 11 tips and tools to jump-start your SEO
    GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
  • BIZNOLOGY  |  WEDNESDAY, JULY 24, 2013
    [Twitter] Wake up to the Internet of Things
    We love to grab other people’s attention but we don’t like our future employers to sneak into our Facebook page or Twitter accounts. 'Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. We see this everywhere. Scary? Absurd?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Twitter] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    Now, with over 30,000 users turning their Twitter feeds, Facebook and LinkedIn posts into qualified sales leads, MarketMeSuite’s is all about social media engagement. You can send vsnaps to any email address or group of email addresses, or directly to your Twitter feed. RebelMouse https://www.rebelmouse.com. and succeeding. Part 2).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Twitter] Grab Your Free Guide to Lead Nurturing
    Twitter. by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Enjoy.  Share email.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] How to Get 100,000 People to Read Your Blog [Free Ebook]
    You can also tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : Learn how to get 100,000 blog readers in @HubSpot''s latest ebook! 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
    Social Media Stuff - You could do advertising on Twitter, Facebook, or LinkedIn. 'Today I was reviewing a great Hubspot presentation about B2B lead gen. One of the slides just JUMPED off the page. It had a question on it: Tomorrow you wake up with a $10,000,000 marketing budget. What''s the first thing you do? That''s an incredible question.
  • ENGAGE  |  MONDAY, AUGUST 27, 2012
    [Twitter] 5 Things I Learned About Journalism (That They Don’t Teach You in School)
    Twitter is a format ideally suited to the media field because it’s largely about link-sharing and facilitating the exchange of information. Journalism schools are scary places nowadays. They continue to teach bright, eager students to produce quality content, but sometimes, we’re not sure why. That’s what I’d heard, anyway. Image: j.o.h.n
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] How to Grow Your Business via Word of Mouth – Become Fans of your Fans
    ” And the tweets come back: MargaretMolloy 7:41pm via Twitter for iPhone. 'Buffer One of the very best ways to grow revenue does not cost a dime. And it’s such a simple idea, anyone can embrace it. Become fans of your fans. first learned of this idea in the great book, Brains on Fire. Do I buy PPC ads or sponsored tweets?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Twitter] Facts about Fearless Competitor
    fearlesscomp has over 3,700 followers in Twitter and scores a perfect 100 out of 100 in TwitterGrader.com. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! Why not?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 7, 2011
    [Twitter] Lead Generation Companies: Services Matched to Your Needs
    Follow  Jeff on Twitter or download the white paper,  How to Find New Customers. Lead Generation Companies : Improve 2011 results by finding the right service for your business. As this graph shows, the #1 challenge facing chief marketing officers is the need to “Generate High Quality Leads&# And that need is growing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Getting Ready for the Aprimo Marketing Summit
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Not to worry, dear readers. We’re still here for you. Off to sunny Florida for a few days to host a slew of B2B companies at the Aprimo Marketing Summit. How will these popular blogs publish while you are away? The answer: Work well ahead of deadline.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Twitter] The Era of the Specialist has Arrived
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. Product Launch Service. Need accounting work done?
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 8, 2013
    [Twitter] Tips on Getting the Most out of SlideShare
    Did you create links between SlideShare and social media sites like LinkedIn and Twitter? SlideShare is gaining traction more and more and it’s not just for slides. SlideShare is averaging over 60 million visits a month and 120 million page views. recently read an article by Roger C. Other than the title slide, are they numbered?
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Twitter] How to Cultivate a Company-Wide Social Media Culture
    You may also consider implementing a reverse-mentoring social media training program in which younger, more social media-savvy employees train less experienced employees on the basics of Facebook, Twitter, LinkedIn, and the like. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. 3) Lead by example.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Twitter] 4 Metrics You Need To Track In B2B Lead Generation Programs
    Share your advice, or questions you have, in the comments below or with me on Twitter ( @wittlake ). 'Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. Measuring B2B Publisher Lead Generation Programs.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Twitter] 4 Content Strategies for B2B Corporate Blogging
    Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. This article focuses on the writing component.
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