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  • B2B MARKETING INSIDER  |  TUESDAY, MAY 22, 2012
    [Twitter] 11 Best Marketing Books for Your 2012 Summer Reading List
    Lisa was one of my earliest friends on Twitter and I’ve been following her ever since I attended one of the # LeaderhipChat sessions she co-hosts. Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And the ones I do know, I have the highest regard for. Chapman (@ CC_Chapman ).
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Twitter] Character Study: Chiquita Banana
    Get your B2B Twitter Toolkit As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible. Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Twitter] Three Principles for the Future of Marketing
    Share your perspective in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In the future, marketing must be valuable. But that isn’t enough. It is a great perspective. The question is, how do you accomplish it? Please Market to Me!
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Twitter] Savvy Week in Review: September 7
    Key Ways to Advertise on Twitter Without Spending a Fortune by @jeffbullas. Can you believe it's already September?! As we all savor the last official moments of summer (even as we've moved into autumn mode), make sure good reads are on your to-do list. We've pulled together our favorite ones of the week here. Had no idea.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter] Savvy Speaks: How To Choose a Marketing Provider
    You can learn a lot about a person by cruising her Facebook, Twitter, and/or LinkedIn profiles. Before the Thanksgiving holiday, we talked about what we look for in the perfect client. Today's follow up question is: What tips would you give to a B2B brand trying to find the perfect marketing provider. Jamie Tip #1: Google is your friend.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Twitter] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Follow Des on Twitter at descahill. 'Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., isn’t enough in the modern competitive landscape.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Twitter] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    If you’re included on Twitter Lists , look at the names of the Twitter Lists for which you’re included as hints for potential content ideas as well. Do keyword searches on Twitter or Google Plus and see what comes up for ideas as to what your audience might be interested in. How so? Want to take it a step further?
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Twitter] My Leads Went Where??! – Lead Generation Horror Story #1
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. In the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 6, 2010
    [Twitter] Inbound Marketing is the future, but are you ready?
    And I had a great conversation about it with the President of Avitage , Jim Burns (Jim is @salesvpi on Twitter, if you wish to connect.)  (If you like this article, I invite you to subscribe in a reader or via email.). There is no question in my mind.  Inbound marketing is the wave of the future.  But there’s a fundamental problem. 
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Twitter] A Refreshing Look at Customer Loyalty
    or follow me on Twitter @bizmkter. 'The teaser on the cover of The Effortless Experience promises “a business detective story…” Who doesn’t like a business book with a few bodies piled up in the first chapter? I’m in. It turns out, it has to do with effort. The same is true in your Customer Abuse department. It doesn’t work.
  • BIZNOLOGY  |  FRIDAY, AUGUST 9, 2013
    [Twitter] 6 Tips for Making Your Content More Shareable
    You’ll also find a world of great ideas being posted to Twitter, especially if you search under hashtags such as #contentmarketing. 'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. But on the Internet, time is money. You can bemoan this fact, or you can adapt. This is another time like that.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Twitter (60.7%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Twitter] Video: Why SXSW Matters For B2B
    The Interactive portion of SXSW – the place where little ol’ Twitter was launched – is rich with opportunity for inventive B2B brands to network, make connections and learn from each other. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. They do so at their peril. Share email. Reddit.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Twitter] The Long Tail Story of B2B Social Media
    Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Marketers need to build online networks for their companies using Twitter and Facebook. Storytelling. The best way to connect with customers and prospects is to tell them a story.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Twitter] 9 Awesome Search Engines That Aren’t Named Google
    Searchtastic - Most Twitter users are likely familiar with Seach.Twitter.com as a method for searching and discovering tweets. The problem is that Twitter Search has some limitations including only search 7 days' worth of search history and not providing a way to easily export the tweets discovered while searching.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Twitter] Social media strategies businesses should learn from politicians
    I used to do a lot of political blogging, but I have practically abandoned it due to the more immediate nature of Twitter and Facebook. If they are on Twitter or Facebook, that is where they must go and be as comfortable engaging directly as they would in person. 1)  Capture passion. What is politics really about any way?  Digg this!
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter] Make B2B Communities Essential Through Process Improvement
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Online community managers often get asked a critical question: what did you do for the company, today? Whenever budgets get tight or CFOs get in a bind, the online community suddenly becomes cost center, and the response is to cut, cut, cut. Thanks!
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Twitter] Writing Better Web Content: Ask what? Who? Why?
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.
  • THE TOP LINE  |  TUESDAY, SEPTEMBER 28, 2010
    [Twitter] Want more retweets? 5 secrets to success
    I have several hundred followers on both LinkedIn and Twitter.  Examples include the Get to the Point newsletters which they send out each week, the LinkedInGroup they started and moderate, and a strong Twitter presence built bit-by-bit with over 17,000 tweets. They have greater than 72,000 followers on Twitter alone. 
  • ENGAGE  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] How to Predict the Future of Content
    Hashtags on Twitter are a good example. But when it started it was unique to Twitter. So, if you create content for a living—let’s use Twitter as an example—you need to speak the language, so to speak? Or, congratulations, you checked in to watch our television program, you get to say something on Twitter. You just know.
  • INBLURBS  |  TUESDAY, OCTOBER 12, 2010
    [Twitter] 5 Steps to Attract More Customers and Increase online Sales
    Tweet this on Twitter! 5 Steps to Attract More Customers and Increase online Sales. Attracting more and more customers for your business blogs is very essential to increase online sales. It is therefore needed for you to focus on better marketing strategies and techniques that will help you to attract more customers for your business blogs.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 14, 2010
    [Twitter] Eliminating Clutter Allows You to Focus on Important Stuff
    Multiple social media accounts — I manage my own Twitter, Facebook, Buzz, LinkedIn, and Google Reader accounts. Tweet. I’ve spent the last few months cleaning clutter out of my home. Cleaning out the clutter, while a dusty and dirty job, was oddly therapeutic. came away from the process having learned two valuable lessons: 1.
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Twitter] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    The Science of Twitter Webinar. Is your Twitter marketing strategy based around luck and doing whatever ‘feels’ right? There’s a science to understanding how users behave on Twitter. The way we optimize is about to change drastically. Facebook and Bing are collaborating to put a larger dent in the world of social and search.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Twitter] 5 Steps to Social Media Leads with Content Marketing
    How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. of respondents using this metric in 2010 to 65.7%
  • MODERN B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Twitter] B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
    Just as the Facebook audience is different from the Twitter audience, Pinterest allows you to appeal to a more visually focused crowd that may not be spending their slow hours on Facebook or Twitter. by Chris Russell Want the skinny on using Pinterest to promote your b2b marketing ?  For that alone it’s an amazing resource. Outdoors.
  • INBLURBS  |  TUESDAY, JANUARY 17, 2012
    [Twitter] Get social to get found from your future customers
    Tweet this on Twitter! Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too. But how to get into those results the smartest way?
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Twitter] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
  • REPUTATION TO REVENUE  |  TUESDAY, JUNE 23, 2009
    [Twitter] Blog as hub, site as spoke
    The launch was a success (10,000 downloads in the first few days), and David stresses the essential back story--the hard work of the last few years building the agency's social presence through blogging , Facebook , Twitter , SlideShare , Scribd , LinkedIn , Flickr , and so on.  With the blog as a hub." blog makes perfect sense. Well, maybe.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Twitter] Hybrid Sharks and the Evolution of Marketing
    Connect with Barb on  LinkedIn  or follow her on  Twitter. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. The Australian Black Tip lives only in warm tropical waters, and is slightly smaller than the more common Black Tip that is found globally.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 13, 2013
    [Twitter] Is it time to embrace the social media faker?
    He preaches authenticity and transparency but then has all of the employee Twitter accounts set to automatically tweet links to his posts and retweet him. 'By Matt Ridings {grow} Community Member. There’s this guy. He’s become very popular in the “social business” space. He annoys the crap out of me. Is faking it OK?
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Twitter] The Trick to Seeing Through Marketing Statistics
    Let me know in the comments below or on Twitter ( @wittlake ). 'If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Turn Stats Upside Down. Put Stats Back in Context.
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Twitter] Engagement Is The Business Goal
    Some companies choose to engage on existing social channels, such as Facebook, LinkedIn and Twitter where there are a large number of people, thus increasing their odds of reaching more people. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
  • LEADER NETWORKS  |  TUESDAY, APRIL 20, 2010
    [Twitter] Business Credibility Is Different From Social Trust & Friendship
    Too often Twitter is misused by professionals who treat it informally. quick scan of a twitter stream can reveal inappropriate commentary, a likelihood of confidentiality breaches ("great sales call with XYZ! Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. So is credibility.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Twitter] Why You Need a Blog and How to Leverage It Using Social Media
    'More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. But the reality is that other social networks could soon follow in Facebook’s footsteps.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] Best LinkedIn Guides, Tips and Tactics of 2011
    Charlie White shares an infographic loaded with facts and statistics about LinkedIn use, for example: 61% of curvey respondents said that LinkedIn was their primary social networking site used for professional networking (versus 22% who said Facebook and 4% Twitter). What’s the best way to start and grow a LinkedIn group? 5 STARS.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Twitter] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive. Check out their Twitter feeds for a great example of this.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Twitter] 4 Pervasive Myths About Brand Journalism
    ll be joined by Ann Handley , Chief Content Officer of MarketingProfs, Karen Wickre , Editorial Director of Twitter, and Erica Swallow , Director of Community at Contently to discuss and debate this hot topic. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Twitter] Discover Which Influencers Are Tweeting Your Content [Free Tool]
    Free Ebook: How to Use Twitter for Business - An Introductory Guide. Learn how to start using Twitter in 2011 to achieve your business goals. Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! Or perhaps you just want to know how well your content is spreading.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Twitter] Overcoming the 5 Barriers to B2B Social Media Marketing Success
    To become effective in social media, marketers need to adopt different methods to measure and analyze data to show a return like blog stats and third party Twitter dashboards. Create milestones such as number of Facebook “Likes&# , Twitter followers and shares of content. Will one of your creative campaigns go viral? Maybe.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Twitter] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    Check out a recap of last night’s keynote events with Kevin Akeroyd in this short video: Check out more resources about the Oracle Eloqua platform here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13. 'by Eloqua | Tweet this Is your organization customer obsessed? Oracle Eloqua Profiler. Eloqua AppCloud.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    Follow the SiriusDecisions Summit discussion on Twitter with the hashtag #SDSummit. He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Several trends of discussion were new this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Twitter] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. I want to know what it would look like to them if a marketing effort worked.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] The Impact of the Internet of Things on Marketing Attribution
    Follow Jessica on Twitter @jessgroopman. 'Editor’s Note: Today’s post comes courtesy of Jessica Groopman , a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Twitter] Your Favorite Social Site Can Also Be Your Mobile Site’s Best Friend
    Twitter: The reason Twitter is out-performing Facebook in its mobile monetization efforts on a consistent basis, is that when the service was designed, it never specified an ad format. This allowed Twitter to mold its advertising strategy to mirror the market, which of course is leaning towards mobile. Mobile
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Twitter] 6 Ways Social Media Marketing Is Changing (For the Better)
    And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err. Learn more about how Sales can use Twitter to connect with more prospects in this article. Timeline. for the better. The Cultural Shift.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Twitter] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Social Media as a tool for students: Networking capabilities alone make the use of platforms such as LinkedIn and Twitter a must for university students. In addition, I use Twitter in the same fashion. They ‘follow’ each other via Twitter and their blogs and give support and critique when needed. Networking 2. Researching 3.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Twitter] Defining Link Metrics that Impact SEO Link Building Development
    Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score). Interactivity of blog posts (comments as well as shares in social sites like Twitter, LinkedIn, Google+, Facebook, etc). Last week our SEO team met with an organization’s marketing communications team.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [Twitter] The Reasons Why Social Media Will Boost Your Sales In 2012
    On pages like Facebook, Twitter, and Google+, businesses can make posts and then view customer comments and questions. For businesses that use Twitter as a social media tool, links to infographics are a great way to share your products and ideas with customers in a small URL. Quantifiable Marketing Techniques. Marketing
  • THE NEW STRATEGIST  |  SUNDAY, MAY 29, 2011
    [Twitter] 3 Lessons About Social Media Marketing Learned From Transformers
    The perfect example of this is the typical ‘Twitter is useless’ or ‘Facebook is for kids’ stereotypes we hear all too often. Social Media is awesome. Transformers are awesome. Coincidence? ll let you decide. Lessons can be drawn from anywhere. also stumbled across one of my old G1 Transformers toys the other day. Here we go…. at first.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Twitter] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Twitter] I’m 25 And I’m Offended!
    have a tumblr/facebook/pinterest/twitter/etc. As I scroll through the hundreds of responses that this article garnered I notice how offended my fellow mid-20s peers are. Hollis suggests we aren’t mature enough, our friends are volatile and not to be trusted, and our communication skills rival that of a rock.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Twitter] It's A Beautiful Day In The Office
    Follow up your voicemails with an email, send an evite to set aside time on your prospects’ calendar, try connecting on Linkedin, Twitter etc. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. He always listened patiently, allowing his guests to feel like they could speak freely.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Twitter] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence.  Timing is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this? 
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2011
    [Twitter] Prospects DO Judge Your White Paper by its Cover
    You can follow her on Twitter or read more of her posts on Savvy B2B. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 7, 2013
    [Twitter] The “Instagram Act” and How to Protect Your Photos Online
    Follow her on Twitter:  KerryGorgone. 'By Kerry Gorgone {grow} Contributing Columnist. The Internet is a bit like the Wild West when it comes to protecting intellectual property and a new law makes it even a little more difficult to lay claim to your images without some proactive measures on your part. The U.K. 37 CFR 202.3(b)(10) In the U.K.,
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. it's a content promotion problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 27, 2011
    [Twitter] LinkedIn Just Turned You Into a Butterfly
    Here’s another “visualization&# showing the power of my Twitter connections.  Don’t you thing these stupid new media “visualizations&# have gone too far? The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. Here is my official review of it:  “Bite me.&#.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Follow Amanda on Twitter:  @AmandaKahlow. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1 st , 2015.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Twitter] How to Optimize Your Google+ Business Page [Free Ebook!]
    Google+ is similar to other social networks like Facebook, Twitter, and LinkedIn when it comes to marketing, but it does have its own strengths and weaknesses. This is similar to asking people to “please retweet” on Twitter. Have you created a Google+ Page for your business yet? Share Lots of Photos. Add Recommended Links.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Twitter] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). Twitter, specifically, allows you to see interest categories of your followers, for when demographic data alone isn’t enough.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Twitter] Hubspot Review
    Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. Marketing departments at mid-size companies. Small Businesses.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Twitter] Why Nonprofit Social Media is a Waste of Time
    open a Twitter account….             5.  TWITTER. What could you do to make Twitter an effective part of your branding/customer engagement strategy? Twitter is a great medium for messaging folks with relevant content and inviting them to join in conversation.   Presence is not a social media strategy. It’s no fun for you. 
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Twitter] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously. The State Of B2B Social Media Marketing. The numbers show that although more B2B companies are using social media, B2C companies are more active.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Twitter] Five tools to help with your social media makeover
    Follow Ian on twitter  @iancleary. 'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. And maybe, just maybe, it’s time for a makeover. percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Twitter] The Positive Power of Jealousy: Finding Your Direction
    One man—who didn’t know me at all except through Twitter—commented “you travel too much.” Find Kerry on  Google+  and  Twitter. 'Laila Ali. By Kerry Gorgone, {grow} Contributing Columnist. Last week at the MarketingProfs B2B Marketing Forum in Boston, I saw Tim Washer present on using improv to create video content for B2B marketing.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2011
    [Twitter] Facebook Launches Updated Comment Platform to Socialize Blogs
    For example, users can't use their Twitter account to sign in to comment. Comments from Twitter and Linkedin are not displayed. Facebook has started 2011 off with a ton of announcements, such as the new business page features. Facebook announced that they have released a major upgrade to their commenting system. The Trade Offs.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 16, 2012
    [Twitter] A Missed Week, but alot to cover…on Sales Leadership
    We took questions from the audience, LinkedIn and Twitter; The last two sessions that I lead were:  “ The Role of Sales Leadership in a Recovering Economy” and “ Building a Culture of High Performance ”. A Missed Week-But A lot to Cover. For the first time since I started my blog-I missed a week!  I apologize to my many frequent readers.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Twitter] Sales and Social Media-3 Keys
    Use tools like Social Mention , Twitter search and UberVU to discover what your prospect’s marketing group, and their customers, are saying about the firm online. Three Key Social Media Tactics for Sales. There are myriad ways to incorporate social media into sales cycles, limited only by creativity. Use LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] Dreamforce: Ending the “Accidental Revenue” Myth
    Twitter. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Structure a Marketing Operations Team
    Twitter. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Twitter] What You Need to Know This Morning: June 20, 2013
    Twitter Gunning for Television. Twitter and Viacom have struck a deal, reports GigaOm. 'New gluten-free pastries from Dunks, Paula Dean admitting that "Of course" she uses the N-word, and Brad Pitt yodeling from the rooftops -- a ton of crazy stuff went down in the past 24 hours! But, let''s not get caught up in the fluff. Yesterday P.
  • B2B IDEAS @ WORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Twitter] B2B Social Media Success Formula Mixes Business with Pleasure
    When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. When: 4:30 to 6:30 p.m. Wednesday, Oct. When: 4:30 to 7:00 p.m.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Twitter] 4 Tips To Becoming A B2B Marketing Insider (and More)
    In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA.  So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team. Want to become a B2B Marketing Insider? No, really.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Twitter] 10 Google+ Power Tips for B2B Social Media
    It lets you easily share any Google+ post, yours or others, on Twitter and Facebook. If automatically cross-posting to multiple social platforms is your thing, this extension will automatically post what you share on Google+ on your Twitter, Facebook and LinkedIn profiles. Social signals has proven to be another card in that deck.
  • VOLACCI  |  THURSDAY, JULY 4, 2013
    [Twitter] Automatr Social Integrations: Socialize
    Setup is a breeze - simply click on the "Manage Accounts" button and add your Twitter and Facebook accounts. Once you''re up and running, you''ll have the ability to schedule, post and monitor your social presence on Facebook and Twitter. 'Social integration is finally here for Automatr! Our customers asked and we have delivered.
  • HINGE MARKETING  |  THURSDAY, JANUARY 23, 2014
    [Twitter] Agile Marketing for Professional Services
    On Twitter or LinkedIn? 'Check out our latest video blog post above where we discuss the importance of agile marketing for professional services firms. With the constant evolution of marketing, there's a growing demand on marketers to develop their skill sets to keep up with new tactics. Follow us @hingemarketing and join us on LinkedIn.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Twitter] Journalism, Aggregation, and Doing Things with Words
    When Hamilton @replied me (twice) to ask how she was missing the point,  the limitations of Twitter made it difficult to know whether she was offended or looking for constructive debate. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Twitter] 5 Tips for a Fantastic Marketing Conference
    Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 18, 2010
    [Twitter] Q&A Excerpt: Driving Leads with Social Media
    Social media – blogs, discussion forums, twitter feeds, reviews – shows up in search results. In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? View the entire Webinar. Christopher: Buyer behavior has changed. Social media is an important part of that shift.
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Twitter] Sales 2.0: Marketing Automation & Salesforce Chatter
    It’s the Twitter model (choose to follow), instead of the email marketing model (the sender pushes updates). Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. is all about.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 20, 2010
    [Twitter] EXit LIBRIS: Evolving Reading Habits in a High-Tech Era
    with thousands of, mostly unfamiliar, Twitter friends. Follow me on Twitter. Get your B2B Twitter Toolkit Ex libris - From Latin ex libris (from the books), from ex- (from) + liber (book). Meaning “From the Library of;” a label applied to the inside front cover of books identifying the owner of a book; bookplate.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] Sales Operations Instant Lead Routing Technology Advances
    For more information on ReachForce, visit our web site at [link] or follow us on Twitter @reachforce. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Twitter] Let blog comments through – no matter if they are negative
    was chatting on Twitter with the Vice President of Content at their biggest competitor when an email came it about my comment. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.). I adamantly disagree!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter] Canadian Companies Use of Social Media
    tweet charts regularly via my Twitter stream which are archived on my Posterous site here. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights. Some Thoughts to Consider.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Twitter] The Importance of Uncovering Root Causes in B2B Marketing
    You can follow Jeff on Twitter here. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. Steve wrote: Jim, Great to hear from you.  Hope that helps, Steve. Keep asking Why? What did we change?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world! Here comes Hubspot!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Twitter] Content Marketing – event you won’t want to miss
    When I posted a Tweet about this, I got an answer from Joe (He’s @juntajoe on Twitter, in case you wish to follow him. 180 seconds and well worth the time to review this. In the recent Online Marketing Summit in San Diego, Joe Pulizzi ( Junta42 and co-author of Get Content, Get Customers ) was presenting to a group of about 300 people.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 12, 2014
    [Twitter] 7 Steps to Ensure Sales Forecast Accuracy
    You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Many sales organizations often struggle with how to predict which sales will close. Their sales forecasts are weak, or non-existent, and that fact affects their bottom line.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 11, 2011
    [Twitter] LinkedIn: Are You Missing a Golden Opportunity to Network?
    Have any other things changed like you started a Twitter account, a blog or new website? If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Did you set goals when you first went on, but as time has passed you kind of let it slip a little? How many are you connected with?
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Twitter] Five Tips to Improve SEO Using YouTube
    So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Twitter] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. 'Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Twitter] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. 33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. It's no surprise. And how do you decide?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Twitter] 29 Quotes On The Future of Business
    And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Twitter] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
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