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  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Twitter] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 4 Creative Ways to Make Your Website More Personalized
    If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Twitter] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Consistent online branding is an important element of how your firm is perceived by prospective buyers. Remember that the technology industry is unique.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Twitter] How to Get Your Executive Team Active in Social Media
    Getting executives in social media isn''t as simple as signing up for a Twitter handle and asking them to tweet. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. And who knows -- maybe one day, your CEO will want to take over Twitter for the day. You want these questions.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Twitter] The Do's and Don'ts of Using Vine for Marketing
    It’s the latest social media feature available on Twitter. For example, People magazine gave a sneak preview of their latest edition to get their Twitter followers excited about the content, but without giving away so much information that someone wouldn't even need to buy the magazine. mean, what's working? What's not? I'm using Vine!"
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. The challenge with content curation on Twitter isn’t a lack of resources, it’s setting up effective filters for finding the right articles. Facebook.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 17, 2011
    [Twitter] Sunday thoughts | Family and Outside In
    fearlesscomp , our Twitter id, gets 100 out of 100. B2B Lead Generation : We all work so hard, but whom do we really work for? What the real reason we work so hard? Regardless of the name on our paychecks, the fact is that  we work for our families. We want to be a good provider. Think Outside-In. Most companies work inside out today.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. Make Follow-Ups Relevant and Meaningful. Are reporters perfect?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Twitter] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    The notion of whether or not to email on the weekend was top of mind for me as I recently debated the topic on Twitter. by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. What’s the correct answer?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 11, 2011
    [Twitter] B2B Sales – A Whole New World
    Follow Jeff on Twitter or download his highly acclaimed white paper, How to Find New Customers. B2B Sales and Marketing: my, how the world changed. Listen to the Focus.com B2B Sales Roundtable here. Focus.com hosted another great roundtable on B2B sales with three top sales experts. Technology helps buyers and can help or hurt sellers.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Twitter] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! We like to get off the hook – the hook that says we are responsible.
  • B2BBLOGGERS  |  MONDAY, APRIL 26, 2010
    [Twitter] Upcoming Event: How To Build A Demand Generation Machine With.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Sign up. Get all the articles via email. How can we help you Make Good Media?
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Twitter] 17 Essential Tools You Need To Produce Your Own Videos
    Author: Talmadge Boyd | Website | Twitter tagged in B2B Marketing , Content Marketing , Video B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Your B2B Marketing Plan Doesn’t Need Twitter.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Twitter] 7 Ways to Format Blogs to Engage Readers’ Brains
    Here’s an email I got yesterday: “One of the people I follow on twitter sent me a link to your blog article on building trust in your blog. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. How? 1. P.S.S.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 18, 2012
    [Twitter] Mythbusting in the Social Media Echochamber
    Share your favorite examples in the comments below or with me on Twitter ( @wittlake ). As a marketer it may be difficult to believe, but marketing is not a business objective. Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this. Add your own in the comments below! Maybe.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Twitter] My top 3 tweets #9
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. No 3: Twitter Let Me Down. Welcome to my top three tweets for the week of July 13, 2015. – Chris.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Twitter] Thoughts on #Socialnomics 2014 by Erik Qualman
    Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below). Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. The post Thoughts on #Socialnomics 2014 by Erik Qualman appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Twitter] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Twitter] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Twitter] Vine Is the 6-Second Way to Engage 40 Million Customers
    Vine, Twitter’s video app, allows users to easily create fun, compact videos. How Vine Works This visual counterpart to Twitter is a creative way for companies to reach millions of potential customers without breaking the bank. Filming a short clip on a smartphone, and posting it to Twitter or Facebook, is affordable at any budget.
  • MARKETING FINGER  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] How to Demonstrate the ROI of Social Media
    Tune in to #B2Bchat on Twitter: Thursday, April 12 at 5:00 p.m. As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. targets for social media? Q. Eastern.
  • B2B MEMES  |  MONDAY, JULY 18, 2011
    [Twitter] A Boring But Mandatory Redesign Announcement
    The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. like the minimalist look of this widget much better than the gaudy excess of the official Twitter widget used in the previous design. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. The old look. couldn’t use that!
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Twitter] Analyzing the Competition Where It Counts
    You can follow her on Twitter or read more of her posts on Savvy B2B. As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. Content marketing. Buying experience. The Shift from Thought Leadership to Idea Marketing.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]
    Over time, Google+ will get diluted with people (like Twitter and Facebook), and the engagement will be lower. Put the time into Google+, but don't get rid of your fan pages or leave your Twitter account. You can follow Shama on Twitter @Shama , on Facebook on her page , and on Google+ by searching for Shama Kabani. Do it.".
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. Check out our Engagement Guide.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Twitter] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    That was wildly popular on Twitter this week. “Guest Posts no only bring links, they bring an audience too” – e-book on “ How to Create Compelling Content that Ranks Well in Search Engines ” from CopyBlogger.com. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] Your New Go-to Guide to Content Promotion [Free Ebook]
    You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Click to Tweet: Learn how to generate more leads through strategic content distribution: [link] via @HubSpot. It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck!
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Watch for trending topics on Twitter to inspire branded content. 2. Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. But times have changed. The rise of social media and the desire for instant online gratification has put a damper on this kind of old-school advertising.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Twitter] How Do Buyers Consume Content?
    Follow Jeff on Twitter here. Lead Generation Companies : Creating Content Buyers Want to Consume using Buyer Personas. I’ve been preaching the need to gain deep understanding of prospective buyers for some time. Barbra Gago of LeftBrainMarketing wrote a great post for the Content Marketing Institute that says it very well. Amen, Barbra!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Twitter] Top 10 Guest Posts You May Have Missed
    Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation. Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. To make it easy for you, I compiled a list here. We hope you enjoy them.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Twitter] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    This'll let you engage with them more quickly -- just like a lot of companies do on Twitter. word to the wise: We don't recommend you link your Instagram account to Twitter and Facebook so your Instagram posts are automatically published on those other accounts. Looking for inspiration? Why Not Just Buy Followers? Photography Skills.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Twitter] 5 warning signs that your website sucks
    And don’t forget the move towards image-sharing in social, including Instagram, Pinterest, and, yes, even Twitter (images are proven to make social posts more shareable ). Does your website suck? I’m not asking to be mean. Really. You want to project a robust, yet friendly brand. Sounds simple, right? Well… not really.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Twitter] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Whilst it is important to be clear about which social media networks you have a presence on and why; you should also ensure that you do not unnecessarily limit your engagement to Facebook and Twitter. There are hundreds of social media networks leaving aside the big five (Facebook, Twitter, Linkedin, YouTube and Google+). Comments.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Twitter] Content Marketing and the War of Attrition
    By now, we all know about the Old Spice/Twitter/YouTube campaign from last year.  It was brilliant. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. Poor execution.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Twitter] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Check out the  Straight North Blog , or follow @StraightNorth  on Twitter!  . Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. With a registered user base that includes over 10 million and grows every day, Pinterest represents great potential for influence. Plus, it’s fun! Online Reputation?
  • HALEY MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Twitter] How Should Our Staffing Firm Use LinkedIn? Part II
    Related posts: How Should My Staffing Firm Use Twitter? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. How can you make sure you have a great LinkedIn profile? But how can you do more? Part I.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 15, 2015
    [Twitter] The Untapped B2B Marketing Resource: Social Media Data
    report by  Content Marketing Institute  found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. B2B Marketers are embracing social media like never before. Tapping In. The Opportunity with Social Media Data. Photo credit: Flickr.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Twitter] Inbound Marketing Vs. Outbound – Why Inbound Has The Advantage
    Twitter wouldn’t exist until 2006. Opentopic blog >> opentopic.com What is Inbound marketing, and why does it have the advantage over outbound or traditional marketing approaches? Imagine the marketing world a decade or so ago. Facebook was just over one year old. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Twitter] Facebook Takes a Swing at LinkedIn
    Anything else that’s industry-specific or too corporate, I really could care less.  If I want to read those kinds of updates, I put on my career hat and head over to LinkedIn or Twitter.&#. My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Twitter] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Twitter (316M). This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Twitter] Fall In Love With Google’s Social Search Functionality
    Now we are beginning to see other big networks appear and have more clout when it comes to social search, most recently being Twitter. The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Since November 2014 one section of this information has become more and more evident, social.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Twitter] 3 Marketing Lessons Learned in 3 Weeks
    This was certainly no surprise to me but it is pretty amazing how many people you will find talking about how much they hate Comcast on Twitter. If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. Enjoy! 1.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Twitter] How Will the Social Web Monetize the Uptick in Visual Content?
    At any given moment on Facebook, Twitter, or Tumblr, you can find photos of your family or friends exercising. You can follow him on Twitter @Jamie_Thompson Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign , it appears Facebook will now be more show than tell.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Twitter] 12 Epic Marketing Fails That Made the World Cringe [Slideshow]
    The lesson here is that if there's going to be a ton of hype around something your company does -- whether it's self-generated hype or external -- you better live up to it whenever that event actually takes place. 3) Twitter Managers Use Company Accounts for Personal Tweets. Don’t believe me? Time to learn from these doozies!
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Twitter] Context Marketing in Context: Beyond Inbound and Content
    Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The term context marketing is not new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 31, 2011
    [Twitter] Power, influence and the social web
    What are the dangers and possible advantages of the “social proof&# that occurs through badges like the number of Twitter followers and Klout scores? Why is the power of favors toxic? Why are new power brokers emerging who have little real business experience?  What is the source of that power?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Twitter] Celebrating 13 Years with a New VerticalResponse
    When we started, there was no Facebook, Twitter or iPhone. The new VR will help you spread your message by sharing your email on your Facebook and Twitter pages. You can also make quick posts directly to Facebook and Twitter to keep in touch between emails. These are exciting times at VerticalResponse! It really is that easy!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Twitter] 5 Social Media Tips to Enhance Engagement
    Follow Helen on Twitter @HNesterenko. For example, weekends are the worst time to post on Facebook, while Twitter engagement actually increases on weekends. Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. Congrats!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Twitter] 5 Ways Lean Nonprofits Should Be Using Landing Pages
    You likely have a number of channels in your arsenal: email, Facebook, Twitter, etc. For example, run a campaign that’s just on Twitter, and bring people to a landing page specifically for visitors from Twitter. In my work at Lean Impact , we help social good organizations use Lean principles. Follow Leah at @leahtn.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Twitter] Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]
    Just a few weeks later, Twitter released Periscope, a similar live video streaming app. The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Because consumers care. A lot. hours in 2013. That's huge! How you can use live video in your marketing.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Twitter] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] How Google+ Is Changing the Web, Even Though No One Wants It To
    It couldn't reach a deal with Twitter to include the popular social network's data in Google search results, and Facebook was already in a deep relationship with Google's core search competitor, Microsoft. Google gave the world something it didn't want with the launch of its social network, Google+. But that didn't matter. 62 million users?
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Twitter] 3 Reasons Why Your Webinars Suck
    Think of Twitter hashtags as the gift that keeps on giving. Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Yes, you get to talk about your company.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Twitter] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Twitter] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Twitter] IDC Sees Massive Disruption From Industry’s Platform Shift
    Frank Gens (photo by Jeff Ballard via Twitter @jballard). The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Twitter] Why You Need Social Media, Even if Your Customers Don't
    Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 5, 2011
    [Twitter] Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]
    The new kid on the block quickly made its presence felt, with disruptions being felt across Facebook and Twitter.  The reason why Facebook and Twitter are very popular with businesses is, in addition to the large number of users that they can access, that they can easily establish a presence on these sites.  Businesses Felt Left Out.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Twitter] Social Selling: Step Up Your Game
    Its benefits are legion: according to InsideView , businesses with active blogs generate 67% more leads than their less-connected peers, and using Twitter can drive 2x as many leads. Imagine, for a moment, you’re at a party where you don’t know many people. Build relationships through social selling. Make personas a priority.
  • HUBSPOT  |  WEDNESDAY, JULY 14, 2010
    [Twitter] Ben & Jerry's Drops Email Marketing In Favor of Social Media
    In their last email message, they invited their subscribers to connect with them via their Facebook or Twitter accounts, and this would be the last email they would receive from the famous ice cream brand. Since this announcement, internet marketers and marketing blogs have been buzzing with the news. Why is this working for them so well?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 31, 2010
    [Twitter] Small business? THIS is how to work the social web!
    You told me that Twitter has been a challenge for you. Twitter’s cool – I use it occasionally, but I prefer Facebook. In my view, Twitter handed out what amounts to millions of virtual megaphones. They’ve come from Chandra Michaels. People are very smart.  And I’ve never paid for keyword advertising.
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Twitter] Five Reasons to Begin Podcasting Today
    This part of your audience probably loves communicating with you directly through Twitter, Facebook, or other social media channels where they can share personal, one-to-one conversations. And now I have become an advocate of the podcast. Here are just a few reasons why I love podcasting, and why you should love it too. In walks the podcast.
  • SAZBEAN  |  WEDNESDAY, APRIL 3, 2013
    [Twitter] The Golden Age of Social Lead Targeting Has Arrived Fully
    This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts) But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools. News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Twitter] Week in Review: February 22
    Leverage Twitter's Influence To Work For Your Brand by @nick_eubanks via @sewatch. recent study shows that stock prices move up with Twitter mentions. Another week has flown by but we managed to ensnare some real treasures from around the blogosphere in our nets. Check 'em out, leave your thoughts, and share the goodness!
  • SAZBEAN  |  WEDNESDAY, JANUARY 9, 2013
    [Twitter] Are You Wasting Too Much Time On Social Media Marketing?
    Admit it, you’ve wasted time doing things on Facebook and Twitter that had nothing to do with your overall marketing goals. shudder to think of how many hours I’ve wasted Facebooking, watching stupid YouTube videos, laughing at ridiculous parody Twitter accounts, etc. The average tumblr and Pinterest users devote 1.5 by Eric Brantner.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter] How Authorship can take your blog to the next level in 2013
    Whilst it’s certainly not yet a Facebook or Twitter, Google is doing everything it can to push and promote it. Of course I can hear you asking why should I care, I already share my content on Twitter and Facebook which has a far greater reach. That’s something that as a blog owner you should give serious consideration to.
  • SAZBEAN  |  THURSDAY, OCTOBER 25, 2012
    [Twitter] Beyond Klout: Better Ways To Measure Social Media Influence
    Ever since Google failed to renew its deal with Twitter to include real-time tweets in its search results, I’ve looked for a way to track who’s tweeting and sharing my stories. Measuring social influence online is becoming a more sophisticatd, refined and granular process. Hey, I’m a journalist. I’m vain.)
  • SAZBEAN  |  FRIDAY, MARCH 23, 2012
    [Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it’s even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. News happens in a flash, and thanks to social media, it travels even faster. hours. News & Notes
  • SAZBEAN  |  WEDNESDAY, MARCH 7, 2012
    [Twitter] Blinded by Facebook
    When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. These “stakeholder media” aren’t always Facebook or Twitter. With my colleagues Luk N. News & Notes
  • SAZBEAN  |  FRIDAY, FEBRUARY 10, 2012
    [Twitter] A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
    Armstrong, @dooce on Twitter, having a negative customer service experience with appliance brand Maytag. It’s not easy to empower and trust employees to actively participate in your organization’s social media strategy, says Josh Bernoff, but it’s absolutely necessary. And you’ll like it. Empowered Customers & Complaints Gone Nuclear.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Twitter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Twitter] Bing Adds 5x More Facebook Content to its Search Results
    While social results aren't limited just to Facebook content -- they also include other social networks like Twitter, Quora, Foursquare, etc. -- Bing seems to be featuring Facebook results most prominently. Big surprise, right? You know. little of the 'ol "you scratch my back, and I'll scratch yours" action? Yes, this is true.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Twitter] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? What people fail to understand is that there are 2 types of marketing. One is not better than the other.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? What people fail to understand is that there are 2 types of marketing. One is not better than the other.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Twitter] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Start off on the right foot.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter] The 9 Worst Ways to Use LinkedIn for Business
    However, just like Facebook and Twitter , there are several common mistakes that companies make on LinkedIn. Twitter). 5. It might seem like overkill to post updates on Facebook, Twitter, AND LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Don’t Answer Questions.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Twitter] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Twitter] Is User Generated Content building a Wall between your Brand and your Customer?
    150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter So let’s dive into that for a moment …. Now take that same dynamic and put that in front of your brand. Email this to a friend?
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Twitter] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 19, 2011
    [Twitter] 10 Questions to Ask Before You Blog
    Do you follow those keywords using Google Alerts or watch their usage on Twitter? (to find the influencers in your market ). One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. Here are a few…. Can it?
  • CONFLUENT FORMS  |  WEDNESDAY, AUGUST 22, 2012
    [Twitter] Focusing on your Klout score is detrimental to your business
    By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. Argument #3: crowd noise vs. quality of the link Not all inbound links are created equal; one could be a tweet from a Twitter account with 0 followers, or one could be a link-mention from a high-value business periodical.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. But what are they all about? Risky?
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Twitter] Why 78 % of Marketers Struggle with Content Marketing ROI
    For example, let’s say you use Facebook or Twitter to promote the content. Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. And then….
  • B2B MARKETING UNPLUGGED  |  THURSDAY, NOVEMBER 8, 2012
    [Twitter] Seven Steps to Becoming a Corporate Charity Rock Star
    Follow me on Twitter @bizmkter. I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. “You guys always have such creative ideas!” Techies? Children?
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Twitter] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 19, 2013
    [Twitter] Top Internet strategy, marketing and technology links for the week of January 19, 2013
    Practical eCommerce) Using Slideshare for Research and Blog Posts  (Small Biz Trends). News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 15, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 15, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 15, 2012… Social Media Disconnect: Are Marketers Out of Touch? Marketing Profs) Your Social Media Marketing Checklist for 2013  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Twitter] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Who is Using Twitter and Why? Study: Twitter User Insights for Marketers  (Clickz). Here are the top Internet strategy, marketing and technology links for the week of June 9, 2012… How to Be a Guru: 6 Paths to Blogging Stardom  (ProBlogger). Read Small Message, Big Impact to Get Your Message Out in a Big Way  (Small Biz Trends).
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Steps to Hosting a Successful Twitter Chat (HubSpot). Top Twitter Analytics Tools (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Simply Zesty). Introducing Social Media to Your Business (Danny Brown).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Twitter Releases Web Analytics Tool  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    How Are People Using Twitter? LinkedIn, Twitter or Facebook? Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). Mashable!). Are You Bored With Social Media?
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Twitter] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Twitter Adds @User, Activity Tabs, New Reply Feature (Search Engine Watch). Crowdbooster Nudges You When New Twitter Followers Have Klout (Mashable). Here are the top Internet strategy, marketing and technology links for the week of August 21, 2011… Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 25, 2011
    [Twitter] Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011
    100 Must Follow Twitter Accounts To Improve Your Social Media Knowledge  (Simply Zesty). Tips for Better Twitter Chats  (Mashable). Here are the top Internet strategy, marketing and technology links for the week of June 25, 2011… Behind the Scenes on 8 Innovative Social Media Campaigns  (Mashable). Mashable). Mashable). Penn).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [Twitter] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Twitter] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 3. Take your fill. Blogs.
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Twitter] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Are you reaching buyers on Twitter? Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%). Source: Compete and The Twitter Advertising Blog ). Where will your marketing dollars go in 2016? But what about initiatives you haven’t tried before? Content Marketing. Source: Curata ).
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