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  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Twitter] What Is Dark Social Media?
    Dark social media has been around longer than Facebook and Twitter, but nobody has quite realised just how much power it has.  When When someone clicks on a link from twitter to another URL, the web analytics programme lets you know where that visitor has come from. Dark social is a term coined by Alexis C.
  • INBLURBS  |  THURSDAY, DECEMBER 23, 2010
    [Twitter] Get mobile with your Inbound Marketing
    More and more people out there use mobile devices to do their online communication, like to stay in touch with their network on Facebook and Twitter and to inform their friend’s contacts and followers about news and events. Tweet this on Twitter! You should consider building your own app for your business. The sky is the limit.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Twitter] Is Social Media Really Living Up to Expectations?
    Are your efforts on LinkedIn and Twitter paying off?” Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. she queried. How many leads have you generated? How about you?”.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 2, 2011
    [Twitter] Do You Have Social Media Training In Place?
    Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Since social media is different from our normal marketing activities, your team needs to be trained with guidelines on the do’s and don’t's.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Twitter] B2B Technology Buyers Share Their Content Preferences
    You can follow her on Twitter or read more of her posts on SavvyB2B. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. Key takeaways: The quality, format, length, and topic of marketing collateral, along with the ways in which it is made available, substantially affects the purchase decision.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Twitter] Focus On Customers and Run Like Never Before
    But I’ve been personally involved in the campaign as editor of the landing experience.  (See this post on creating inbound marketing destination pages for your customers.) So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think!
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 4, 2013
    [Twitter] Treat a Trade Show Like Your Office, Not Your College Dorm
    or follow me on Twitter @bizmarkter. Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. think we need to apply a new, simpler standard. Reading: I once worked in a bookstore. Exactly. And
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Twitter] Stop Focusing On The Sales Process, Silly!
    GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. Your Customers Are Researching For Answers To Help Them Buy. Forrester).
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Twitter] Savvy Week in Review: August 10th
    Killer Twitter Tips for B2B Marketers by @ g2m_solutions. An In-Depth Look at the Science of Twitter Timing by @kikolani via @KISSmetrics. August. The dog days of summer. The end of the line for vacations and playing hooky. We hope you enjoy this week's pick of the crop. Have a great weekend and we'll see you on the other side!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Twitter] The Impact of M&A on the Marketing Automation Industry
    Twitter. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Twitter] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    Persona You need to decide how you/your company will appear on the various social media sites.   For example when you’re signing up for Twitter what will your handle be; what will the handles be of those contributing?  She can be reached at www.jdamico.net and on Twitter @copywriter4u. Your B2B Marketing Plan Doesn’t Need Twitter.
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Twitter] The Difference Between Doing Social Vs. Being Social
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. There is a rather large difference between companies "doing" social and "being" social. For a company to succeed at this new business model, they must learn how to do social and also, enable their people to be social.
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Twitter] 3 Solid Reasons Why Every Business Needs to Create Content
    It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. Summary. Inbound Marketing
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 1, 2012
    [Twitter] The President & Reddit: Does the Channel Matter More than the Message? [CHART]
    Finally, It should not go unmentioned that the event was unannounced; or, more specifically, it was announced on Twitter  just moments before the actual event. Now, I know from previous chart of the week  research  that Reddit is a surprising juggernaut, but when I first caught wind of this, I thought “Really? Reddit?”.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Twitter] The New Science of Professional Services Marketing
    Our studies have shown that high-growth firms are more likely to use tools such as these: Website analytics Search engine optimization Social media (LinkedIn, Twitter) And when firms combine smart online tools with smart targeting (such as list segmentation), it’s possible to dramatically reduce the cost of reaching your audience and thrive.
  • LEADER NETWORKS  |  FRIDAY, MAY 29, 2009
    [Twitter] How to kill an online community in 10 easy steps
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. There has been a lot of buzz lately about how many empty or failed online communities litter the web. It's kind of like getting a puppy - exciting at first, but hard work thereafter! Believe when you launch the community that your work is done.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Twitter] 25 Clever Ways to Grow Your Email Marketing List
    14) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem. It's a sad fact, but your email marketing database degrades by about 25% every year. 19) Leverage your company's YouTube channel.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Twitter] How Blog Readers Find You – A Diagram
    And they do go to Facebook , Twitter , and LinkedIn. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Well worth it, IMHO.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 7, 2013
    [Twitter] Reinforcing The Use Of A “Message Map” for Insides Sales
    Carmine insists that this be Twitter friendly, so under 140 characters is the way to go. At first glance the title set my expectations toward some cheesy, outdated methodology, but what I discovered really resonated with the process our company has been working to put in play. The method is simple.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, SEPTEMBER 14, 2010
    [Twitter] Jargon: The Classic B2B Marketing Content Mistake
    We polled our respective blog and Twitter followers for the top 10 B2B marketing mistakes, one of which is “jargon.”. Twitter or blogging), I audit all of your existing marketing assets, from Website and print brochure to past campaigns and Web analytics. Tweet September, 2010. Published by Dianna Huff. Volume 10, Number 9. Yikes!
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Twitter] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Twitter] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Join our discussion on Twitter @InsideView and search for our hashtag: #contentmkt13. Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata , presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Twitter] 101 Signs You're an Inbound Marketer
    Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. When Twitter goes down, you feel lost. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. You have multiple monitors to monitor Twitter and Facebook as you work. Tweet this! ). 2. Tweet this! ). 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 27, 2013
    [Twitter] Is time running out for establishing your social media strategy?
    Follow her on Twitter: @KerryGorgone. By Kerry Gorgone, {grow} Contributing Columnist. If you want to jump ahead of the pack in digital marketing, you’re running out of time. Small and medium-sized businesses (SMBs) are adopting channels like social media, SEO, and interactive websites in greater and greater numbers. A new study from Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 2, 2011
    [Twitter] Are you ready for the Social Boom?
    When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer.  He’s written more than 10 best-selling books and now I’m part of his latest one! Last year, Jeff approached me about contributing to a book he was authoring about Social Media and business. What a great opportunity to work with a legend! 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. Check out our Engagement Guide.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Twitter] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. So what can you do to help move this process along?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Twitter] Hybrid Sharks and the Evolution of Marketing
    Connect with Barb on  LinkedIn  or follow her on  Twitter. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. The Australian Black Tip lives only in warm tropical waters, and is slightly smaller than the more common Black Tip that is found globally.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Please feel free to tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : New guide from @HubSpot: How to Create Email Newsletters That Don''t Suck. Email newsletters come in all shapes and sizes. How to measure your email newsletter. Content Creation Email Marketing
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Twitter] What You Need to Know This Morning: June 20, 2013
    Twitter Gunning for Television. Twitter and Viacom have struck a deal, reports GigaOm. New gluten-free pastries from Dunks, Paula Dean admitting that "Of course" she uses the N-word, and Brad Pitt yodeling from the rooftops -- a ton of crazy stuff went down in the past 24 hours! But, let''s not get caught up in the fluff. Yesterday P.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 16, 2013
    [Twitter] 10 Cheers for Community Managers Everywhere! (#CMAD)
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Community Manager Appreciation Day (#CMAD) is just around the corner. Monday, January 28 th marks the fourth annual celebration, started by Jeremiah Owyang. Read about the history and happenings of this day here. That’s easy. Peerless host. Online coach.
  • SAZBEAN  |  MONDAY, SEPTEMBER 10, 2012
    [Twitter] Building Media Relationships & Maximizing Positive Coverage
    Ping me on Twitter with any advance questions. Have you ever had a conversation similar to the following with your team at work: We have so many great stories to tell, but where do we start? We know we need to build strong relationships with media and bloggers in our industry, but how do we do that? Determine where they are active online.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Twitter] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. But they kept after me and several people from their marketing or social media group connected to me through Twitter. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Twitter] 5 Places to Promote Your Business' Social Media Presence
    On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. they're impossible to find! It's simply because they're not promoting the presence they have! Connect with HubSpot
  • CONNECT THE DOCS  |  FRIDAY, AUGUST 27, 2010
    [Twitter] How should B2B content differ for Business and Technical Decision Maker?
    Blog Marketing Interactions Twitter Ardath421. Blog Webbiquity Twitter TomPick. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Twitter] You Can Grow Your Business with Social Media. Learn How Here.
    You even have a Twitter account. Steve is an enthusiastic early adopter of new marketing channels including Twitter and other social media. As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands. But now what?
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Twitter] Everything You Need to Run a Successful Social Media Contest
    Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. When you’re running a contest, just like any day on Twitter, make sure you’re following The Twitter Rules. So you want to run a contest on social media, eh? promise.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Twitter] Links Shared on Facebook Lead to Higher Search Rankings
    Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Is this true? No one knows. Marketing Takeaway.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 5, 2010
    [Twitter] The Attraction of Third Tribe Marketing
    That’s the kind of candor that I enjoy about the substantive people on The Third Tribe and many of the other people I follow on Twitter et. Boo Hiss. just signed up for The Third Tribe at the early adopter rate because I view many of the individuals behind the program as rethinking the role of economics in an information society.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Twitter] Could Event Marketing Be Your B2B Golden Ticket?
    After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). Provides Expertise. and London. Your Turn.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Twitter] Marketing By Objectives « The Effective Marketer
    Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Twitter] A process to connect social media, content marketing and sales
    You can read more of her original material at her blog, Coherent Social Media or on Twitter where she is @neicolec. By Neicole Crepeau, Contributing {grow} Columnist. You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Let’s start with your good ol’ sales funnel. 
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Twitter] 5 Brand Building Facts Every Marketing Director Should Know
    And how will you tell this story on LinkedIn versus Twitter or your blog? On Twitter or LinkedIn? As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. So is your brand. Share them below. Branding
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 16, 2013
    [Twitter] Why Writing Guest Posts Should Be Very Important to You
    Recently we did a video with my good friend, Jeffrey Hayzlett , (click link to follow Jeffrey on Twitter) Celebrity CMO, Cowboy and guest contributor on Bloomberg TV and David Raab, marketing automation expert. Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Twitter] SEO: 301 Redirects Don't Pass Existing Social Shares
    After we did all the redirect work on Thursday afternoon, we checked right afterwards for the social sharing stats for each of the pages for Facebook, Google+, LinkedIn, and Twitter. When Twitter formulates the count of tweets for a certain page, they first read the URL that was tweeted and then follow any and all redirects off of that URL.
  • ENGAGE  |  FRIDAY, APRIL 25, 2014
    [Twitter] Don’t Make a Potential $6 Million Mistake on Social Media
    Recently a pharmacy chain was sued by a celebrity for posting an image on Twitter and Facebook of the celeb leaving one of its store. However, because the image was pulled from a paparazzi site, then posted to Twitter, it infringes on image rights, and also was a perceived endorsement from the celebrity. Twitter’s terms of service.
  • LEADER NETWORKS  |  SATURDAY, MARCH 19, 2011
    [Twitter] Thought Leadership Is The New Currency Of Online Professional Collaboration
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. In some ways, they hearken back to the thought leadership salons of yesteryear - think of the Lyceum or the Bloomsbury Group.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Twitter] Giving (Social) Thanks Should Be An All Year Thing
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. It is not enough to be thankful.
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] The Death of Copy Writing
    With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. The result?
  • HUBSPOT  |  TUESDAY, AUGUST 17, 2010
    [Twitter] 11 Simple Ways B2B Companies Can Be More Social Today
    This means you need a small, square-shaped icon that can be used on social network profiles such as Facebook and Twitter. 3. Head over to Twitter , Facebook , YouTube , etc. Use Twitter Search , Alerts Grader and Boardreader to monitor search terms relating to your industry and business. and create your accounts today. 4.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Twitter] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 18, 2010
    [Twitter] Podcast: What ISA is Doing to Add Value to its Members
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 54 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Twitter] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • DIGITAL B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Twitter] Three Reasons Mobile Changes Everything in Marketing
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Mobile Changes How We Communicate. Look around in a meeting. Filed under: Mobile.
  • CMO ESSENTIALS  |  FRIDAY, JULY 10, 2015
    [Twitter] Airlines Make Note: Customers are Doing Detours for Better Experiences
    With rising average ticket prices, consumer expectations for service are also increasing, yet hardly a day goes by where the twitter handles of airlines or Facebook pages are not populated with complaints. The airline industry is among those businesses. Latvian passenger was telling another passenger about how regularly she travels to the U.S
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Twitter] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
    Last year, an esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa twenty-five hundred times when Twitter reached record-breaking activity during the game. Advertising & Mktg. Trends Branding Marketing
  • LEADER NETWORKS  |  FRIDAY, JUNE 17, 2011
    [Twitter] People Come For Content And Stay For Community Online
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of the online community or the member. Content is also important when a community is first starting out.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Twitter] How to Close an Online Community Without Hurting Your Brand
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Closing an online community should not be undertaken lightly.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 17, 2013
    [Twitter] What Are You Doing to Adjust to All the New Changes in Marketing?
    What I found out is I can’t break things like Twitter or SlideShare. If you’re an old-time marketer like me, there’s been lots of changes over the past several years as to the alternative ways to reach your targeted audiences. So what do you do so you don’t go the way of the dinosaurs? Keep an open mind.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] To Everything Spin, Spin, Spin
    Oreo is a beautifully managed brand that is growing its equity exponentially but even they admit they can’t tie revenue to the tweet , which is why we need to have some realistic success criteria around the value of Carpe Twitter. 7. or follow me on Twitter @bizmarkter. It’s okay, it’s even healthy to p**s some people off. Nailed it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Twitter] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Twitter. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Facebook.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Twitter] 5 Campaign Ideas for When You Have No Content
    Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
  • MARKETING FINGER  |  MONDAY, JUNE 14, 2010
    [Twitter] Lead Scoring Best Practices
    In a recent episode of the weekly #B2Bchat on Twitter, we dug into questions surrounding lead scoring. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    [Twitter] What Are You Using to Help Identify Topics for Writing Your Blog?
    Easily share your reading to your followers in Google+, Facebook, LinkedIn, Twitter and Pinterest. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Reading Will Fuel Your Writing for New Business. Creating content is difficult.
  • LOOPFUSE  |  MONDAY, AUGUST 27, 2012
    [Twitter] The New Formula for Email Marketing
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. This is a nicely done video from the folks at Salesforce.com that talks about how they are moving from batch and blast email marketing campaigns to more automated email marketing focused on delivering the right message to the right person at the right time.
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Twitter] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    As you know, other social media sites also offer a video experience, including Vine, Instagram, and Twitter. These sites are perfect for even shorter content, since Vine videos can only be 6 seconds long, while Instagram Twitter videos can be around 15 to 20 seconds. How can marketers keep up? Yes, yes it is. And by “yes”, I mean YES.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Five Signs of Hope in Marketing Land
    or follow me on Twitter @bizmkter. Some people think Spring is the season of hope. think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done! Make a few copies.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Twitter] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Twitter] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content. This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Final Thoughts.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter] Seven Expert Social PR Guides and Tips
    He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” Public relations (PR) or media relations has long been treated as its own world, separate from marketing.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Turn online prospects into customers in 5 steps
    Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Getting people to visit your business online is a step in the right direction when it comes to digital marketing. How do you turn that attention into revenue though? What is the secret to turning interested prospects into paying customers?
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Twitter] The Trick to Seeing Through Marketing Statistics
    Let me know in the comments below or on Twitter ( @wittlake ). If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Before you react, turn the same metric upside down.
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Twitter] How Can Small Businesses Leverage Social Media? [Marketing Cast]
    People want to define social media as Twitter, Facebook and YouTube, argues David Meerman Scott. And the social way of sharing today is by using the tools you are familiar with: Twitter, Facebook and YouTube. But if you think of Twitter and Facebook as ways to share other irresistable offers, then social media becomes easy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Check him out on Twitter today! Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Dave Landry Jr.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Twitter] 3 Ways to Filter Through the Growing Content Noise on LinkedIn
    So, for the first time in public I revealed my concept of the 3 filters to view LinkedIn content by that I want to share with you as well today: Your Connections Filter  = Network Updates – Compared to Facebook, or Twitter, and with the exception of integrated tweets, you’ll find that the number of updates here is fewer than on other networks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Twitter] BMA Keynote Recap: GE and Perpetual Motion Marketing
    Check out the BMA Keynote Presentation and other event resources, and follow the event hashtag on Twitter #BMA14. by Contributor Friendly | Tweet this Editors Note: Today’s post comes courtesy of Kimberly Peters and Vanessa Shayan , Marketing Advisors with the Oracle Marketing Cloud Success Program ( MCSP ). Why should they care?
  • SAVVY B2B MARKETING  |  SUNDAY, JANUARY 10, 2010
    [Twitter] I Thought I Knew More Than You about B2B Marketing, But I Forgot
    Late in '08, I began discovering hundreds of B2B marketing professionals with a passion for the business through LinkedIn , Twitter , the Inbound Marketing Summit , HubSpot , Marketing Sherpa , MarketingProfs and a variety of B2B blogs. I had found my tribe. We're delighted to welcome Billy Mitchell to Savvy B2B. "I forgot." Thanks!
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Twitter] Webinar Recap: Top 5 Online Lead Generation Techniques
    On Twitter or Facebook? We are recapping this month’s webinar “Top 5 Online Lead Generation Techniques” in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 31, 2013
    [Twitter] Understanding the moving target of Facebook reach
    Related Stories Why research firms are screwing up content marketing The Future of Twitter What skills do you need to succeed in marketing? In our latest Marketing Companion Podcas t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? Are we safe? Of course you are!
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Twitter] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Follow Des on Twitter at descahill. Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., isn’t enough in the modern competitive landscape.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 4, 2013
    [Twitter] The Marketing Funnel is Dead: Here's What Will Replace It
    But assuming that’s the not case – and I do after all read Twitter – the escalator analogy is not better than a funnel at illustrating today’s situation. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly. But enough with the metaphors.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Twitter] Much Ado About Social Media Followers Who (May) Turn Into Customers
    Then Mr. Kravitz decided to leave the company, and take his Twitter account followers with him.  (He renamed the account to @NoahKravitz.). From its view, the Twitter follower list is tantamount to a customer list.  But a group of Twitter followers is more than a list; it’s a unique construct in social media.  The fur flies.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Twitter] You Know You Work in PR When…
    You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). 7. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. ” 4. You consider yourself the company storyteller.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Marketing: Winning net new customers is #1 goal…
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. for 2011 and 92% raised quotas. CSO Insights asked “How confident are you you can achieve those higher quotas?&#. Only 6.5% were very confident. The lowest ever! CSO Insights was clear. Things need to change. Sales lead definitions much be agreed.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 1, 2011
    [Twitter] How Are You Monitoring Your Competitors?
    Klout: [link] (Growing service for monitoring general online influence by using Facebook, Twitter, Foursquare and YouTube…will be adding more social media at a later date). Yeah I know you have your eyes on your major competitors. Michael Corleone in The Godfather Part lll said, Never hate your enemies-it affects your judgement.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] 13 Beautiful New Ebook Templates [Free Download]
    Let us know what you think of the new designs in the comments below once you''ve downloaded your own copy of our 13 Customisable Ebook Templates or tweet about this ebook using the Click to Tweet link and/or the Twitter-sized image below: Click to Tweet : Get your copy! > 13 Free Customisable Ebook Templates by @HubSpot [link].
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Twitter] How to Dramatically Improve Organic Search Traffic
    Connect with him on Twitter. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field. Bounce rate.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter] Facebook: Do Marketers “Get it”?
    tweet charts regularly via my Twitter stream which are archived on my Posterous site here. The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Twitter] Five Steps To Better B2B Lead Generation
    Followerwonk is a Twitter networking tool that helps you identify other Twitter users with specific interests, sorted by how popular they are. Many marketers who have discovered tips or tricks about their field keep those items close to their chest. Network More Efficiently with Followerwonk. Make Sure Your Website Is Optimized.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Twitter] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. or follow me on Twitter @bizmkter. I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. Its time, I believe, we added content to that list. Content is a monster.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 3, 2009
    [Twitter] ClickInsights: What is the biggest mistake to avoid when writing a white paper?
    Twitter StephanieTilton. Blog WritingWhitePapers Twitter Mike_Stelzner. Blog Global Gopywriting Twitter globalcopywrite. Blog WhitePaperPundit Twitter Jonathan_Kantor. Blog WhitePaperSolution Twitter Jlcommunication. Blog QualityWriter Twitter PhilDunn. " Read on to get their insights. Blogs. Books.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Twitter] How to Become a Stellar Guest Blogger
    Reply Ann Smarty June 14, 2010 at 2:18 pm Follow on Twitter: @seosmarty Lisa, Thank you so much for accepting the post as well as for your kind words. I am thrilled to be here! Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann! Guest posting works best when done regularly.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Twitter] How to Be an Awesome Blog Commenter
    Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Twitter] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. So what? We want to know!
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Twitter] 11 Must-Subscribe Marketing News Blogs and Websites
    Twitter Blog ( Subscribe via RSS ): Get all the breaking news about features, updates, and tips for Twitter. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know? 11 Must-Read Marketing News Blogs/Sites. 1.
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