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  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 14, 2011
    [Twitter] The B2B Marketing Insider Blog Posting Schedule
    If nothing else, check out Griddy and Brankica’s blogs or follow them on Twitter. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. What is your schedule? Well, actually she called it a “simple document&# but compendium sounds much better right? When I saw her post, I felt inspired.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Twitter] Five tools to help with your social media makeover
    Follow Ian on twitter  @iancleary. 'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business. And maybe, just maybe, it’s time for a makeover. percent.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Twitter] Whoops! How to Write the Perfect “Oopsie” Email
    Oh, and as a bonus, Pet Supplies Plus continued the fun on Twitter ! Their brand is very Twitter-savvy, as I noticed when I tweeted about this very post: One thing I noticed that was lacking from this apology email was a coupon or some other discount offered for making a mistake. Do you write and send your own emails? Are you human?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Twitter] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Twitter] The Role of Marketing in B2B – What Should It Be?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In a product-driven firm, the engineers are in-charge.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Twitter] 29 Quotes On The Future of Business
    And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Twitter] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Twitter] Reps vs. Factory Direct: The Debate Continues…
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 54 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? As an independent rep.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Twitter] Lead Generation: When To Use Registration Forms
    Follow me on Twitter @ BrennerMichael. When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? What is Content Gating? Photo Source.
  • EB2BLEADS  |  THURSDAY, MARCH 10, 2011
    [Twitter] 11 Marketing Checks To Improve Website Lead Generation And Sales
    Use thank you pages to present other options to engage visitors further such as with your Blog, YouTube channel or Twitter. If you’re looking to improve your companies profitability and grow then your website can be a great source of hidden opportunity. 1) Are your calls to action prominent enough ? 2) Are your offers clear and compelling ?
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [Twitter] The Reasons Why Social Media Will Boost Your Sales In 2012
    On pages like Facebook, Twitter, and Google+, businesses can make posts and then view customer comments and questions. For businesses that use Twitter as a social media tool, links to infographics are a great way to share your products and ideas with customers in a small URL. Quantifiable Marketing Techniques. Marketing
  • THE NEW STRATEGIST  |  SUNDAY, MAY 29, 2011
    [Twitter] 3 Lessons About Social Media Marketing Learned From Transformers
    The perfect example of this is the typical ‘Twitter is useless’ or ‘Facebook is for kids’ stereotypes we hear all too often. Social Media is awesome. Transformers are awesome. Coincidence? ll let you decide. Lessons can be drawn from anywhere. also stumbled across one of my old G1 Transformers toys the other day. Here we go…. at first.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] Dreamforce: Ending the “Accidental Revenue” Myth
    Twitter. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Structure a Marketing Operations Team
    Twitter. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] [Video] What If You Couldn't Get Any New Customers?
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year. Are we missing anything? I'm serious.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Twitter] 6 Ways Social Media Marketing Is Changing (For the Better)
    And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err. Learn more about how Sales can use Twitter to connect with more prospects in this article. Timeline. for the better. The Cultural Shift.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Twitter] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Twitter] I’m 25 And I’m Offended!
    have a tumblr/facebook/pinterest/twitter/etc. As I scroll through the hundreds of responses that this article garnered I notice how offended my fellow mid-20s peers are. Hollis suggests we aren’t mature enough, our friends are volatile and not to be trusted, and our communication skills rival that of a rock.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Twitter] It's A Beautiful Day In The Office
    Follow up your voicemails with an email, send an evite to set aside time on your prospects’ calendar, try connecting on Linkedin, Twitter etc. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. He always listened patiently, allowing his guests to feel like they could speak freely.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Twitter] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence.  Timing is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this? 
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 29, 2011
    [Twitter] Prospects DO Judge Your White Paper by its Cover
    You can follow her on Twitter or read more of her posts on Savvy B2B. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. 'Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • B2B VOICES  |  FRIDAY, AUGUST 24, 2012
    [Twitter] Klout Gets Closer But Can It Ever Arrive?
    When you’re helping a client get a new or revamped Twitter presence off the ground, it can be encouraging to use Klout to simply show that the world is noticing.  Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly.  All good. What does that even mean?
  • B2B VOICES  |  FRIDAY, AUGUST 5, 2011
    [Twitter] How do you reach the guy with the wallet?
    I had a client who works in the production/post-production technology industry for the film, advertising and broadcast verticals – straight B2B transaction-  ask me what the benefits were of using tools like Twitter were for selling a product that’s tens of thousands of dollars directly to a production house or film team.
  • PAUL GILLIN  |  TUESDAY, MARCH 1, 2011
    [Twitter] Got a Cause? Pen a Poem. Win 10 Grand.
    You can also follow #ctkgrant on Twitter. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., They’re Googling to be sure.
  • B2B VOICES  |  TUESDAY, NOVEMBER 6, 2012
    [Twitter] The Three I’s of Social Business Media
    As these tools have evolved from communication experiments to integrated marketing tools the next phase we need to watch will be the transition to how Twitter, LinkedIn and other tools become part of an organizations’ business processes. Influence, Information, Interpretation. Part of this transition will cause frustrations. ”).
  • B2B VOICES  |  WEDNESDAY, AUGUST 3, 2011
    [Twitter] Quotes That Inspire Me and Why
    Knowing how to use tools like Twitter, Google, YouTube and delegating tasks are all important skills to do your research. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Sometimes inspiration can come simply from a quote. — Henry David Thoreau. Emerson.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Twitter] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). Twitter, specifically, allows you to see interest categories of your followers, for when demographic data alone isn’t enough.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 24, 2011
    [Twitter] How Do You Sell B-to-B Management on Social Media?
    Show them who’s on Twitter or is blogging. One of the biggest challenges marketers face, especially in the B-to-B market, is trying to sell something to their bosses who don’t really understand. Social media falls into that category more times than not. If they are less familiar they will want more control as well as metrics.
  • B2B VOICES  |  TUESDAY, JUNE 22, 2010
    [Twitter] Social Media for Financial Communicators
    Felix blogged about the conference and his thoughts on why companies should be using Twitter. One of the key takeaways for me about the panel is that they are all connected to and use Twitter daily — not so much as a broadcast medium but for a way to monitor trends/issues and meet new people (potential sources). Enthusiasm.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Twitter] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. 'Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Twitter] 3 Ways to Filter Through the Growing Content Noise on LinkedIn
    So, for the first time in public I revealed my concept of the 3 filters to view LinkedIn content by that I want to share with you as well today: Your Connections Filter  = Network Updates – Compared to Facebook, or Twitter, and with the exception of integrated tweets, you’ll find that the number of updates here is fewer than on other networks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] The Impact of the Internet of Things on Marketing Attribution
    Follow Jessica on Twitter @jessgroopman. 'Editor’s Note: Today’s post comes courtesy of Jessica Groopman , a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today.
  • VERTICAL RESPONSE  |  SATURDAY, OCTOBER 5, 2013
    [Twitter] What’s New Weekly: Awesome New Video Chat App, Spin [Video]
    Follow Spin on Twitter at @TogetherSpin. 'We’re back with another episode of “What’s New Weekly.” In this episode, we share an awesome new app called Spin that takes video chat to the next level. © 2013, VR Marketing Blog. All rights reserved.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Pinterest Announces Promoted Pins
    Pinterest will follow in the steps of Facebook and Twitter by calling the paid advertisements, Promoted Pins. 'Pinterest announced today that the company will begin using paid advertising. The move will allow businesses to pay to have a pin show up at the top of search results or category feeds on the image-centric social network. Pinterest
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Twitter] 8 Steps to a Killer Social Media Newsroom for Inbound PR
    Instead, clearly position contact info at the top of your newsroom, and include multiple methods of communication – an email address, a phone number, even a Twitter handle! Include links to your Facebook Fan Page, your company’s Twitter feed, Flickr account, YouTube channel, LinkedIn page, etc. Include interactive elements.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 16, 2012
    [Twitter] A Missed Week, but alot to cover…on Sales Leadership
    We took questions from the audience, LinkedIn and Twitter; The last two sessions that I lead were:  “ The Role of Sales Leadership in a Recovering Economy” and “ Building a Culture of High Performance ”. A Missed Week-But A lot to Cover. For the first time since I started my blog-I missed a week!  I apologize to my many frequent readers.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Twitter] Sales and Social Media-3 Keys
    Use tools like Social Mention , Twitter search and UberVU to discover what your prospect’s marketing group, and their customers, are saying about the firm online. Three Key Social Media Tactics for Sales. There are myriad ways to incorporate social media into sales cycles, limited only by creativity. Use LinkedIn.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 23, 2011
    [Twitter] Copyright to prevent copy wrongs in B2B content marketing
    Then, while viewing your search engine results pages or your saved Twitter search, you notice another site in has "borrowed" your content and branded it as theirs without giving any attribution, credit or link back to your original site. You've worked hard researching, writing and editing your content for your B2B website. What did you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Twitter] Is social media contributing to political paralysis?
    Wouldn’t it be easier to keep their focus on an issue instead of jockeying for position on Twitter every day? I’m a student of history … probably half the books I read are biographies or something to do with a past era. India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Twitter] 10 Google+ Power Tips for B2B Social Media
    It lets you easily share any Google+ post, yours or others, on Twitter and Facebook. If automatically cross-posting to multiple social platforms is your thing, this extension will automatically post what you share on Google+ on your Twitter, Facebook and LinkedIn profiles. Social signals has proven to be another card in that deck.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Twitter] Personal Branding Success in 15 Steps
    Focus especially on LinkedIn, Facebook, Twitter, and your Google Profile. Blog content should be distributed via Twitter and Facebook. Monitor Twitter Search and Google Alerts for mentions of you. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. They offer tools like Custom segments , Facebook Exchange, and Twitter retargeting. Twitter Retargeting. Another way to re-engage web traffic is through Twitter retargeting. Custom Segmentation.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Twitter] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. 33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. It's no surprise. And how do you decide?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [Twitter] Why Do You Tweet? Social Media And Your Personal Brand
    recently came across a viral video from NYU Stern that reminds me of this exact topic of companies trying (needing) to react to social media, and Twitter in particular (the part in the video about misusing Twitter is actually pretty funny – [link]. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Twitter] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. "Sunday! Sunday! Sunday!". for 30 seconds.
  • VOLACCI  |  THURSDAY, JULY 4, 2013
    [Twitter] Automatr Social Integrations: Socialize
    Setup is a breeze - simply click on the "Manage Accounts" button and add your Twitter and Facebook accounts. Once you''re up and running, you''ll have the ability to schedule, post and monitor your social presence on Facebook and Twitter. 'Social integration is finally here for Automatr! Our customers asked and we have delivered.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Twitter] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    The infographic below contains key historical information on Dreamforce, the hottest B2B marketing people to watch (or, rather, follow) on Twitter, and a few helpful tips to help you prepare for the madness (for starters, think comfy shoes and an unreal mountain of business cards). Enjoy! B2B Marketing Infographic
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 6, 2011
    [Twitter] How One Business Used Google Plus to Fight Their Competition
    In fact just do a Twitter advanced search query for questions and you’ll see that there are people looking for answers to their problems everywhere. Conversations happen all the time and everywhere in social media. Participating in conversations is one way to develop business on LinkedIn. No names are given to protect their privacy.
  • HUBSPOT  |  FRIDAY, NOVEMBER 12, 2010
    [Twitter] How a Senator Uses Social Media
    We recently got a chance to sit down with Ben to discuss his Facebook and Twitter usage (among others), and why he feels it is so important. use Twitter , Facebook , YouTube & LinkedIn. Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least.
  • B2B MEMES  |  TUESDAY, APRIL 5, 2011
    [Twitter] Journalism, Aggregation, and Doing Things with Words
    When Hamilton @replied me (twice) to ask how she was missing the point,  the limitations of Twitter made it difficult to know whether she was offended or looking for constructive debate. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Twitter] 5 Tips for a Fantastic Marketing Conference
    Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 18, 2010
    [Twitter] Q&A Excerpt: Driving Leads with Social Media
    Social media – blogs, discussion forums, twitter feeds, reviews – shows up in search results. In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? View the entire Webinar. Christopher: Buyer behavior has changed. Social media is an important part of that shift.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 10, 2012
    [Twitter] Do Your Social Media Accounts Belong To Your Business? Why Worry, When There Are Safeguards You Can Take Now
    While many people have been hoping to get some resolution to the question of who owns the followers of a Twitter account from the ongoing litigation between PhoneDog and its former employee Noah Kravitz , this federal case in the Northern District of California is unlikely to provide clear answers.  PhoneDog Lawsuit. 2, 2010). Emmel, D.C.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Colleges and Universities Lead the Way with Social Media Adoption
    84% are using Twitter. Some even have interactive tools on ‘how to find your major’ Prospective students can now surf to the webpage or follow a school on Twitter or Facebook all through their hand-held devices, connected 24/7. Social media is not just some fun tool that everyone is using these days. 86% are using YouTube.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Twitter] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark.
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] Sales Operations Instant Lead Routing Technology Advances
    For more information on ReachForce, visit our web site at [link] or follow us on Twitter @reachforce. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Twitter] Let blog comments through – no matter if they are negative
    was chatting on Twitter with the Vice President of Content at their biggest competitor when an email came it about my comment. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.). I adamantly disagree!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter] Canadian Companies Use of Social Media
    tweet charts regularly via my Twitter stream which are archived on my Posterous site here. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights. Some Thoughts to Consider.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Twitter] The Importance of Uncovering Root Causes in B2B Marketing
    You can follow Jeff on Twitter here. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. Steve wrote: Jim, Great to hear from you.  Hope that helps, Steve. Keep asking Why? What did we change?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world! Here comes Hubspot!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Twitter] Content Marketing – event you won’t want to miss
    When I posted a Tweet about this, I got an answer from Joe (He’s @juntajoe on Twitter, in case you wish to follow him. 180 seconds and well worth the time to review this. In the recent Online Marketing Summit in San Diego, Joe Pulizzi ( Junta42 and co-author of Get Content, Get Customers ) was presenting to a group of about 300 people.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 12, 2014
    [Twitter] 7 Steps to Ensure Sales Forecast Accuracy
    You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Many sales organizations often struggle with how to predict which sales will close. Their sales forecasts are weak, or non-existent, and that fact affects their bottom line.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Twitter] Five Tips to Improve SEO Using YouTube
    So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 9, 2013
    [Twitter] My head has been in a social media fog
    For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline. For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline. ' . By Mars Dorian, {grow} Contributing Columnist. Picture this. Glitzy dee glitz.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Twitter] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    When starting out on Twitter without many followers, tapping into your immediate network is a great way to get the ball rolling. Ultimately, more Twitter followers and more retweets come from creating remarkable content that naturally compells others to tweet it. Am I the only one who hates Twitter? Absolutely. It is so boring.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Twitter] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Twitter] 41 Fresh Blog Post Ideas For Your Company Blog
    For tips like these for Twitter and Facebook, download the eBook here. Ask a question on Twitter and share the results with a Storify embed. Do a poll of your Twitter community with a Twtpoll or your Facebook community with a Facebook Question and post the results on your blog. But cranking out daily content is challenging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 16, 2012
    [Twitter] A Multidisciplinary Approach to Breathtaking Content
    You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. Over the last two years I’ve read more books than I’ve read in my entire life. But there’s a slight problem with my reading. Every single book falls into one of these categories: Marketing/Business. Self Help/Psychology. Photos .
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Twitter] Finding The Path To The Perfect World Of Prospecting
    LinkedIn, Twitter, and other social media sites can become powerful resources for your inside team if they are trained in how to effectively use them. In a perfect world of teleprospecting, every call would result in success, every assistant would be helpful, and every list would contain nothing but accurate, relevant information.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Twitter] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    Currently, the key to social media selling success is to establish and grow a Twitter presence as well as LinkedIn presence. Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , Sales and Marketing Director with TrainAce and Co-Founder of SalesRepMarketing.com.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 23, 2011
    [Twitter] 3 (Eye-Opening) Benefits I Learned Writing a Free E-Book
    You can follow Tom on Twitter at @ThomasClifford. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. if you're thinking about writing an eBook, here are some ideas for you! You think giving away your e-book isn’t the brightest idea, right? Actually, you’re wrong.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Twitter] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    [Twitter] 14 of the Worst Typos We've Ever Seen
    5) Ironic Twitter Shaming: a dish best served cold. 'Here''s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Some call that schadenfreude , others call it being a jerk. The other thing about typos? 10) Pssst.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Twitter] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Twitter] Can you adapt to radical social media marketing change?
    Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  Pigeons strutted around me waiting for a speck of food to drop.  Kelly.  So there. 
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] The Death of Copy Writing
    With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. The result?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Twitter] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Twitter] B2B ads worth spreading
    Would they rush to their email, Twitter, and Facebook accounts to tell their friends and colleagues that they simply must check out your new white paper or ebook? The always interesting  TED  announced the winners in an intriguing new competition the other day: Ads Worth Spreading. It wasn't an original idea. So what's the B2B connection?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 29, 2013
    [Twitter] Digital revolution brings us back to basics
    You can learn more about his work on  Slideshare  and by following him on Twitter  @gregfromparis  . 'By Gregory Pouy, {grow} Community Member. lot has been said about the digital transformation and in fact, newspapers, magazines and blogs are writing about this revolution every single day. Brand value. The utility of the brand.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Twitter] Associated Press Includes Social Media Guidelines in 2010 Stylebook
    The guidelines also provide information and policies on how to use tools like Facebook and Twitter , how journalists can apply these policies and how to verify the sources found through them. Other terms with individual entries include "trending," "retweet, and "defriend," as relating to Twitter and Facebook. are still hyphenated.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Twitter] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    For example, say you were running a social media campaign and you wanted to target Twitter users with large follower counts, considering they have the biggest reach. Because you have [followercount] Twitter followers, you're eligible to participate!" Twitter Follower Count. What does that mean, email marketers? Wrong. Last Name.
  • FUNNEL FOCUS  |  THURSDAY, MARCH 31, 2011
    [Twitter] Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage
    You can read our blog, The Pipeline with new material three times a week, and follow Tibor on Twitter @Renbor. In today’s b2b environment, connecting with buyers over the phone and in one-on-one meetings is becoming increasingly difficult. Tibor Shanto, Principal at Renbor Sales Solutions Inc. and author of award winning book Shift!:
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Twitter] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Twitter. by Joe Chernov | Tweet this Next Wednesday, I will be presenting on a WOMMA webinar alongside the association’s attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. We hope to see you next week at the WOMMA webinar. Enjoy the interactive timeline below. Share email. Facebook.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Twitter] You’ve probably over-farmed your donors’ land
    They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. It is time to leave the land fallow and let the lists rest.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Twitter] Debunking Social Media Marketing Myths
    Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. My customers aren't on social media." Social media is awesome!
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Twitter] Eloqua Raises the Bar Once Again
    Connect with us on   Twitter ,   Facebook , and   Linkedin There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus. This makes it essential to rally around best practices.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Twitter] Analytics at Work in the Ever-changing World of TV
    Connect with us on  Twitter ,  Facebook , and  Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. Although this setup was simple, it was far from being tailored to the consumer.
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Twitter] E-books: More Than a New Marcom Fashion
    Facebook, Twitter). Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s.  . book Advantages.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 21, 2011
    [Twitter] Treat Your Customer Like You Would Treat Your Best Friend
    Follow me on Twitter: @billconnolly "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. Obviously, you're going to have to humor me a bit on this one.).
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Twitter] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Twitter] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
    basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) and the Social Media World Forum North America (@Synthesio). Basil C. Puglisi is also the Principal of Puglisi Consulting Group, Inc.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Twitter] Mad Marketing TV with Thor Johnson of Team Thor Marketing
    To learn more about our special guest Thor Johnson as well as the Team Thor Marketing , visit his website and follow him on Twitter. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter] Find New Customers Fan of the Month – Arthur Germain
    He is also on Twitter at @arthurgermain. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Twitter] Find New Customers Fan of the Month – Arthur Germain
    He is also on Twitter at @arthurgermain. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Twitter] Our Fav Posts, Week of October 24
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Helping Unlock the Marketing Puzzle. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.
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