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  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Twitter] Banners Have 99 Problems And A Click Ain’t One
    Please follow me on Twitter , LinkedIn ,  Facebook and Subscribe here for regular updates. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 20, 2011
    [Twitter] Building a blog community? Don’t overlook “digital babies”
    Follow him on Twitter at @skooloflife. By Srinivas Rao, Contributing {grow} Columnist. In the earliest days of my blogging career — well, to be honest that was just 18 months ago! — people taught me about getting my name out there by commenting on well-known blogs and guest posting at big blogs. New Bloggers Need Encouragement. 
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Twitter] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. You are commenting on Twitter, industry related blogs and forums and you have established great relationships to your audience and industry related bloggers.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 3, 2011
    [Twitter] Spring Training, Spring Football and Marketing
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. The Yankees finish the grapefruit league and head to the Bronx.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Twitter] Finding social media success in regulated industries like banking and healthcare
    Vanguard took a leap this year by launching a Twitter handle and a Facebook program that embraces engagement within regulatory limits.  I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “No.&#. “No.&#.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 24, 2012
    [Twitter] The First 5 Things You Should Do With Your Google+ Business Page
    Unlike your Twitter handle, there can be any number of pages with the same name as yours. Also link to your other social media profiles (Twitter, Facebook, etc.). More and more of your followers on Twitter, Facebook and elsewhere are trying out Google+. Now what? Obviously (I hope it’s obvious!) Set Priorities. ” 2.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Google+ is one of the most under utilized social media networks in the B2B space. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Tactics.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 19, 2013
    [Twitter] How to Feature Your Customers on Social Media
    If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. “The cover photo is like a billboard,” she says.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Encourage your customers to share their experiences with your products and services via photos either on Pinterest, Facebook or Twitter (though learn from others’ mistakes first ). Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. What is it? Do it wrong quickly.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Twitter] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. 33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. It's no surprise. And how do you decide?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Sales & Marketing Alignment: 3 Ways to Close the Gap
    Follow her on Twitter: @janelle_johnson AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. For sales and marketing teams, reaching across the aisle can be a foreign concept. In some cases, that’s putting it mildly. Sometimes they even eat lunch together. Don’t cooperate.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Native Advertising Is Not Content Marketing
    For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” When you see the phrase “native advertising,” what do you think? Do you think of content marketing? The words we use are important. custom publishing, custom content.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 14, 2015
    [Twitter] Why Your Contact Page is Terrible
    People, marketing is a conversation , and Contact Us pages, just like Facebook and Twitter, are where that conversation starts. or follow me on Twitter @bizmkter. Last week we lamented the deplorable state of most About Us pages. This week, it’s time to pick on everyone’s least favourite page, Contact Us. Better make a form. Be nice.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 5, 2015
    [Twitter] Content Marketing Critical Mass: How Content Can Carry You through Website Downtime
    However, according to a Twitter search via Topsy.com , within a 12 hour span (which included the outage), there were 3,385 tweets citing @Forbes – primarily Forbes articles. As of 9:15 AM EST, January 2 nd , 2015, Forbes.com was down for 5 hours and 40 minutes – completely unresponsive from its server, according to IsItDownRightNow.com.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2011
    [Twitter] 41 Fresh Blog Post Ideas For Your Company Blog
    For tips like these for Twitter and Facebook, download the eBook here. Ask a question on Twitter and share the results with a Storify embed. Do a poll of your Twitter community with a Twtpoll or your Facebook community with a Facebook Question and post the results on your blog. But cranking out daily content is challenging.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Connect with her on Twitter @ HilaryS33. Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. So, what exactly is mind mapping?
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Twitter] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Twitter] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Join our discussion on Twitter @InsideView and search for our hashtag: #contentmkt13. Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata , presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013.
  • TRAACKR  |  THURSDAY, AUGUST 27, 2015
    [Twitter] The Key To Find Influencers For Your Brand
    If you are looking for food influencers for your organic product, searching for just “organic food” in Twitter and our free report will do you no good. What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. To find influencers, look at your customers.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Twitter] 5 Marketing Lessons Learned from marketing Find New Customers
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Email Marketing , Fearless Competitor , Find New Customers , lead generation , Management best practices , Sales Leads. By the way, I came up with this campaign as I was badly hurt and in the hospital.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Twitter] How Customer Case Studies Drive Traffic to Company Sites
    Here are some fresh examples of success stories in action: Twitter. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers? But how do you get traffic to it? Share them here!
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Twitter] Got a Trade Show Coming Up? How to Use Instagram While You're There
    hotos sent from Instagram to Twitter attach as a link rather than showing the photo preview automatically and have a lower engagement rate. However, you can hack your Instagram by setting up a Zap on Zapier or IFTTT recipe to push your Instagram photos automatically to post as Twitter photo previews. Links in photos aren''t clickable.)
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Twitter] 18 Ways to Promote Your White Paper for Lead Generation
    Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Twitter] Is Big Testing the Future of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Every day, we are seeing more overlap between marketing and technology. Between science and art. And between data and insights that lead to better marketing techniques. Tell us about yourself?
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 18, 2010
    [Twitter] LinkedIn: Great Tool to Drive Traffic to Your Blog
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Twitter] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    Tweet This ( Source ). 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? The similarities are really quite striking.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [Twitter] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Your B2B Marketing Plan Doesn’t Need Twitter. Think Mobile. Enter the humble mobile device.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 16, 2010
    [Twitter] B to B Marketers:Is There a Way to Track Social Media?
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Learn more at: [link].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Twitter] How to Structure a Marketing Operations Team
    Twitter. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Twitter] Happy Halloween from Down in the (Silicon) Valley.
    Jack Dorsey, Co-Creator of Twitter; CEO of Square - Carson Daly. A bit of a showman himself, Dorsey bears an uncanny resemblance to impresario Carson Daly, fueling speculation that they are, in fact, one and the same person… Carson , meet Jack. With memory still raw, tho’ it may sound absurd, here’s what I saw, I give you my word…. Nevermind.
  • SAZBEAN  |  FRIDAY, MAY 17, 2013
    [Twitter] Are Google’s Social Changes Enough?
    Google+ is mostly a deserted island, at least compared to Facebook and Twitter. Image via CrunchBase Google has released a number of changes to its applications during its conference, Google I/O (with more to come). But, unlike, Facebook, Google has the opportunity to integrate integral applications socially. Thoughts? Strategy Tech
  • SAZBEAN  |  SATURDAY, DECEMBER 31, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of December 31, 2011
    Tools, Twitter and a Ton of Opportunity (SEOMoz). Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Why Profit Should Be Your Most Important Goal (Duct Tape Marketing). Who Owns Your Followers? News & Notes
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 11, 2011
    [Twitter] Online is 77% Less Impactful than Newspaper
    Otherwise, read on, and please share your thoughts below or with me on Twitter. Comment below, or share your perspective with me on Twitter at @wittlake. This could be called a rant. And it briefly draws on basic economic theory. Digital media proponents have been misled, believing somehow that time spent and budget should equalize.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Twitter] The History of Marketing [Infographic]
    Twitter launches in 2007 and doesn’t stop growing. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Do you remember AltaVista?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Twitter] What I Learned in 2015
    Whether it's Facebook, Twitter, LinkedIn or Instagram, using social media to meet your business and marketing goals should be a part of your plan in 2016. Need to Read More Books. I’m a self-admitted Twitter addict. After becoming a father for the first time in 2014, my life didn’t change as much in 2015. Marketing Is Always Changing.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.
    It has the “sharing” quality that makes Twitter and Facebook powerful. When Twitter burst onto the scene, people stood up handles for other people’s names and brands. For example, we’ve seen major corporations Twitter accounts hijacked by hackers. There’s a lot of interest in Pinterest now. Pinterest is no exception.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Twitter] Social Pro Case Study: Making an Impact on LinkedIn
    Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook   and Twitter. To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. This week, we’ll take an in-depth look at the strategy and growth on LinkedIn. LinkedIn.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Twitter] 17 of the Best WordPress Plugins for Marketers
    Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 17 Essential WordPress Plugins for Marketers. 1) Jetpack.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Twitter] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. While admittedly it has been a slow climb for the newest social network, things appear to be changing with the introduction of brand pages. based apparel giant H&M. Google
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 9, 2011
    [Twitter] Social Media for B-to-B Marketers
    Twitter – 175 million and growing. This is for those of you who are still on the fence on social media and how it might fit into your overall marketing strategy. According to Forrester research, over 90% of B2B buyers are already using social media tools, often to research and execute purchases. In 2010, there were 25 BILLION tweets!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Follow him on Twitter and LinkedIn. Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Twitter] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Let me know on Twitter @ MoxieInGreen what trend is most interesting to you and your brand! For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” ” She is a serious boss.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Twitter] Social Media Legal Risks for Financial Institutions
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Author information. Ethan Wall. Social Media and the Law
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Twitter] How Do You Measure Member Engagement?
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. Too often, a moment of fleeting attention is classified as an engagement event. It is dynamic and variable.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Twitter] Online Banner Ads: Out with the Old, in with Interactive
    Plus, you can see what people are saying about the car on Twitter. The world of online advertising is evolving. Soon those rectangular display banner ads that sit at the top of your screen will disappear and new interactive ads will take their place. After all, display banner ads have been around since the early 2000s. All rights reserved.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Twitter] 6 Takeaways from the 2016 B2B Content Marketing Report
    LinkedIn (66%), Twitter (55%) and YouTube (51%) were reported as the most effective social channels for promoting content. What does a successful content marketing program look like? How do marketers measure success? What are the most effective content marketers doing daily and weekly? Who loves to plan? Who loves meetings? B2B Marketing
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Twitter] 25 B2B Social Media Nuggets of Goodness
    Related posts: Today’s Twitter Tips and Other Topics of B2B Social Media The following posts do not completely fit a theme, but. Old Tweets, New Twitter and B2B Twitter continues to grow and be an integral part of. Today’s post roundup is brought to you by the number 5. Let us know in the comments below.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Twitter] Find New Customers Fan of the Month – Joe Large
    He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Though I am a graduate of the University of Notre Dame. Perkins.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Twitter] B2B Lead Generation: The Power of Video
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video. One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should. Want to see a great example of a B2B video? Quality sales leads matter.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Everything You Need to Know About User-Generated Content
    Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. And then we would use it across Instagram, Pinterest, Facebook, Twitter. Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t? Employee-generated content (EGC).
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Twitter] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    For example, if the point of the slide is to show just how awesome Twitter is, you should highlight the data that speaks only to Twitter -- which is why it''s the only one that has a color on the graph. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. right? No way.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 5, 2013
    [Twitter] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
    To develop meaningful relationships, demonstrate passion for your service to your audience.   For more highlights from Eloqua Experience, follow the event discussion on Twitter with the hashtag #EE13.  . Even if you don’t ride, or have an interest in motorcycles, you know the brand, and it’s synonymous with the machinery. Don’t do it!
  • CONTENT MARKETING TODAY  |  FRIDAY, MAY 1, 2009
    [Twitter] 6 Reasons Why Your Blog Is Your Most Important Social Media Tool
    It’s much more powerful than those young whippersnappers–Twitter and Facebook. What I think is less obvious is that your blog is every bit as much a social media tool as Twitter, Facebook or MySpace. Although Twitter couldn’t be more timely, the information, opinions, and advice you tweet can never be comprehensive.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 22, 2015
    [Twitter] Our Favorite Blog Posts & Articles for 2015
    Not an article per say but a Twitter update that inspired me. Twitter’s Cofounder on Creating Opportunities. This article from the Harvard Business Review featured Twitter founder Biz Stone’s on creating opportunity and lessons learned building culture and success both within and for a new organization. From Phoebe Fasulo.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Twitter] 8 of the Biggest Marketing Faux Pas of All Time
    In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. The tweet was a poor play on the political turmoil happening at the time in Egypt: The tweet came from the Kenneth Cole corporate Twitter account -- actually, from the chairman himself, as indicated by the "KC" in the tweet.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 29, 2012
    [Twitter] Lead Generation: Phone calls turn first-time webinar into million-dollar leads
    The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Leadership was reticent. In industries like automotive, chemical manufacturing or medical devices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Behind the scenes: How to write a business book
    This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I''ve learned from this intense process.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Twitter] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2010
    [Twitter] How Can We Promote Blue Collar Careers?
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 57 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 12 ways to achieve emotional marketing for your B2B company
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Honesty.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [Twitter] 5 Sales Closing Techniques
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. This You must always remember that at some point in every sales discussion, you must “ASK” for the business.  Cha-ching! This creates a large “T” on the paper.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] How A Small Business Can Automate Social Media And PR
    Twitter – set up 4 compelling quotes from the blog with a link to the blog. Pins – Use the images from your Twitter. Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Trust me, it ain’t pretty. Step 2: Listen. Photo Source.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 12, 2013
    [Twitter] What Online Scammers Know About Sales Prospecting That We Don't
    It came in via Twitter. Good scammers have figured out what it takes to get an unsuspecting person to click on their links and enter their sordid world of illegal or immoral activity. But people like you and me -- we're smarter than most patsies. We can smell them a mile away! They found just the right words to capture my attention.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Twitter] Chart: The Summer of the Small Business Social Boom
    Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on? 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Twitter] Don't Overlook The Power of Facebook For Driving B-to-B Applications
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Blog Design Blink Test: Simple, Easy Navigation
    Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Quality Content  (Problems you solve for your readers). Your picture.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Twitter] B2B Content Marketing: How To Get Your Prospects To Love You
    When distributing your content, keep in mind that the half-life of a social media link is about three hours (about 90 minutes for Twitter). As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention. And lonely. What do they do for fun?
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Twitter] 30 Gifs To Inspire Any Social Media Community Manager
    You know that Murphy’s Law absolutely applies to Instagram/Twitter going down when you need to post. By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Get on our level!). 4. noshame.
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Twitter] UK Marketers Need to Get Back to Basics [New Research]
    Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. What is going on? Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Twitter] 5 Big tips to make LinkedIn ads work for you
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. Scale. Content Distribution. Scale.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Twitter] 2013 New Year’s Resolutions for the B2B Marketing Department
    If you’re not actively posting content, engaging prospects, and measuring your activity; readdress your needs and priorities- either rethink your strategy or outsource, but prospects don’t like to see limited Twitter use, or a blog updated rarely.   That, coupled with the continued role of social media, remains a challenge to most. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] The Chasm of Expectations Between B2B Marketers and Buyers
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Reasons LinkedIn Has Lost Its Luster 10 Reasons Twitter is essential to your content marketing plan. By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Or even with their mom.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Twitter] Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
    Give away lots of relevant info through blogs, twitter, industry events, etc. recently saw a Fortune 500 company do this and, whadda ya know, 55 unique twitter addresses tweeted the exact same text at the exact same moment (sounds like an ingenious agency idea to me). Be it Facebook, twitter, LinkedIn Groups, or your blog.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 7, 2014
    [Twitter] The Sales Dance: Four Steps to a Better Presentation
    Learn more at jeffshore.com and follow Jeff on Twitter and ‘like’ his page on Facebook AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Learning to dance the East Coast Swing has long been on my bucket list. Get Good Instruction. Who can be that for you?
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 2, 2011
    [Twitter] Do You Have Social Media Training In Place?
    Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Since social media is different from our normal marketing activities, your team needs to be trained with guidelines on the do’s and don’t's.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 17, 2013
    [Twitter] What Are You Doing to Adjust to All the New Changes in Marketing?
    What I found out is I can’t break things like Twitter or SlideShare. If you’re an old-time marketer like me, there’s been lots of changes over the past several years as to the alternative ways to reach your targeted audiences. So what do you do so you don’t go the way of the dinosaurs? Keep an open mind.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] How to Optimize Your Marketing Channels [Free Ebook]
    Want to share this ebook with your Twitter followers? Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. A lot more. Instead, marketing is an ever-evolving science. Or, in other words, we optimize. Landing pages.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Twitter] My Top Content Marketing Predictions For 2016
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. ( Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. have done my own predictions post every year as well. But as a futurist and bet-maker? What does that look like?
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Twitter] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Segment your list of evangelists even further by finding out who has the most Twitter followers. My to-do list is clear, and all I have left to do is write a blog post about customer retention. First, I need caffeine. Parked in front of Starbucks, I remembered they had sent me an email this morning. The email says, “Members Get A Bonus Day.”
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Twitter] How to Use Google Plus for Personal Branding and Establishing Author Rank
    It is true, though, that Google+ is still small compared to social media leviathans like Facebook and Twitter. After just a little over a year I’m circled by over 25,000 people , compared to my 1600 followers from two years on Twitter (and I worked hard at Twitter!). Photo credit: Aray Chen). Benefits? Disadvantages?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Twitter] 87 New (Really) Marketing Automation Stats
    Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. LinkedIn is 2nd (43%) and Twitter is 3rd (35%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. It’s from 2009.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Twitter] Sales Enablement 101: Treat Salespeople Like Customers
    featured speaker for academic, community and corporate settings, you can read Jody's blog posts on the Launch International site and follow her on Twitter at @JodyCanavan We're pleased to present this guest post by Jody Canavan, president of Launch International. They sold my stuff because they knew I'd make sure they knew theirs.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Twitter] How to Become a Thought Leader In Your Industry
    Each social network could have its own blog post about it, but make sure you have access and are consistently posting on the three most popular: Twitter, Facebook and LinkedIn. A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. The key word here is novel. Novel ideas?
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [Twitter] What’s Holding Back Your B2B Lead Generation?
    Your heart will race and you will want to include in your next report that you have thousands of new Twitter followers. received a DM the other day on Twitter that started with “Hi The, thanks for the RT. “Let it Go, Let it Go…Can’t Hold It Back Anymore”. FROZEN. It’s been a brutal winter for sure. Source: eMarketer. Finally!
  • AGGREGAGE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Twitter] People Curation
    I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr, paper.li, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  But before I get to that, let me step through what he talks about. Individual content curator tools – example scoop.it.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 23, 2013
    [Twitter] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
    To hear more from our special guest Paul Dunay, read his  blog  or follow him on  Twitter. Buffer. Encore: Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Maxymizer  and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Twitter] The Ever Changing Landscape of B2B Social Media
    percent — that’s 277 percent better than Twitter or Facebook. One thing we can all count on in this crazy world of ours is change. When it comes to B2B and social media plans, this can be a particularly challenging concept. Ideas for Generating More Qualified B2B Leads on LinkedIn. From Whittington Consulting. Read More. Read More. Read More.
  • STORIES THAT SELL  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] The Risk of Stripping Down Customer Case Studies
    posted the photo on Facebook and Twitter and immediately began getting questions from friends. In my household, we''re having a newspaper war. At least once a week, a kerfuffle breaks out over a particularly engaging article in one of the publications we regularly consume. We''re not debating the content of the article. billion in 2013.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Follow her adventures on her Twitter. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Twitter] Seven of the Best Guides to Marketing with Pinterest of 2012
    Brett Relander puts forth nine “no-fail guidelines” to business success on Twitter, such as “Keep your boards in order. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that one can join for personal or business use. Twitter. For the sake of creativity, I’ll define Twitter in 140 characters or less: “Twitter is a platform that allows users to share 140-character long messages publicly. Analytics.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Twitter] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    You can follow Tom on Twitter or via is ROI Guy blog. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. Effectiveness Less Than Expected: The ROI Confidence Gap.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Twitter] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile? SUCCESS MUST BE MEASURED.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Twitter] Google demands your papers with the Hummingbird algorithm update
    Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Why is Google being such a dick?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Twitter] New Social Media Features for Marketers to Be Aware Of [Marketing Update]
    Twitter Announces Twitter Web Analytics. Twitter announced last week that it will be releasing its own official Twitter Web Analytics tool. How much web traffic Twitter generates for their website. What do you think about Facebook's and Twitter's latest tools and developments? Connect with HubSpot
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Good question. It’s also a question for which I have not one, not two, but no fewer than eight (hopefully) useful answers for you to chew on.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Twitter] How to Painlessly Transition Your Company to Inbound Marketing
    Use it in quotes, to start Twitter chats, when citing stats. Generate reports that show you the number of times your hashtags were mentioned on Twitter. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing. Of course not. Even if it was true.
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