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  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Twitter] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • CLIENT BRIDGE  |  TUESDAY, NOVEMBER 22, 2011
    [Twitter] Trends in Social Media
    Facebook and Twitter apps let people interact with their social networks from anywhere. Social media guru Jeff Bullas predicts some trends in the field on his blog. Social Mobile" Smart phones with high speed Internet have altered society. Location-based marketing is now possible. View Original Article
  • FEARLESS COMPETITOR  |  MONDAY, JULY 19, 2010
    [Twitter] Thought Leader Interview #10 – the Leadsloth Jep Castelein
    If you like what Jep has to say, just visit him at  LeadSloth , follow jepc on Twitter or send an email to jep at leadsloth.com.  I wish to thank Jep for his contributions to  Fearless Competitor. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Jim Dickie sees this as the Perfect Storm.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Send him a tweet on Twitter or connect with him out on LinkedIn Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? But don’t fret! You’re busy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] 17 Inspirational Quotes on Leadership & Management From Daniel Pink
    So check out our favorite quotes below, and share some with your following on Twitter. 1) “Control leads to compliance; autonomy leads to engagement.”. 2) “Greatness and nearsightedness are incompatible. Most people have one approach when it comes to management and leadership. But that approach doesn''t always work.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 23, 2011
    [Twitter] Find New Customers Fan of the Month – Cheryl Burgess
    Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [ The New York Times hails as the Oscar of Twitter], named Top 75 Twitter Women – #BA75, a 100 Top Marketer on Twitter. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Why don’t you follow her?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Twitter] How the Internet has made your B2B sales process outdated
    Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does).
  • MARKETING INTERACTIONS  |  SUNDAY, MAY 13, 2012
    [Twitter] Can B2B Marketers Become Content Whisperers?
    Twitter thread using your hashtag becomes active with numerous people offering comments and perspective. One of the mandates bandied about lately is that B2B marketers need to become listeners. They should set up listening posts and they must listen first, before launching marketing programs. call that selfish listening. How about 10? Or 100?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Twitter] The State of Social Marketing
    create one page of notes and I try to create a Twitter friendly “pull quote” for each answer. by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing.  Rather than summarize my own panel, I thought I’d instead share my prep notes.
  • LEADER NETWORKS  |  FRIDAY, MAY 29, 2009
    [Twitter] How to kill an online community in 10 easy steps
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. There has been a lot of buzz lately about how many empty or failed online communities litter the web. It's kind of like getting a puppy - exciting at first, but hard work thereafter! Believe when you launch the community that your work is done.
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Twitter] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Ways to Use Twitter to More Deeply Engage Influential Prospects  (Duct Tape Marketing). 3 Key Questions Content Marketers Should Be Asking  (Social Fresh). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Small Biz Trends).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 8, 2012
    [Twitter] Adopting a Piggly Wiggly View of Social Media
    You can follow him on Twitter @LouHoffman. By {grow} Community Member Lou Hoffman. Companies understand the intellectual argument for embracing the digital world. Prospects, job candidates and other target audiences increasingly conduct due diligence on the Net before making decisions. That’s the easy part. Getting Past the Fright.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Twitter] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    According to Jay, most complaints on Twitter go unanswered.  by Maria Pergolino They say you save the best for last.  And this time they were right.  Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote.  Well, Jay’s presentation is being followed by happy hour. Get social. Right? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 19, 2013
    [Twitter] The ultimate guide to becoming a blogging superstar
    Help a friend with 1 Twitter follower reach 3. You You can then say: Increased client’s Twitter fanbase by 300% ! By Mars Dorian, Contributing {grow} Columnist. I am a self-proclaimed social media rockstar, without any credentials, so I feel more than qualified to present you with the Ultimate Guide to Becoming a Blogging Superstar.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Twitter] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    Follow Tony on Twitter @tones810. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Twitter] REPORTS: LinkedIn is the Most Effective B2B Social Network
    In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. LinkedIn Drives More Traffic.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] 5 Ways to Improve the Timing of Marketing Tactics
    You should definitely feature your blog posts on both Facebook and Twitter. Can you saturate your Twitter audience? For instance, if you promote a blog post on Twitter, you can announce it using its article title. With nearly 25,000 registrants, the webinar enjoyed hundreds of great questions. Can you marry the two?
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Twitter] Salesforce.com Acquisition of Radian6
    Radian6 could also allow for a bridge between public social networks, (Facebook, Twitter, blogs and online communities) and Salesforce Chatter, the private secure social network for the enterprise. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. The question is : Why did Salesforce.com acquire Radian6 ?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Twitter] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. Wacky News of the Week: Manage Your Online Reputation. So good-bye, JK. That was hard.). Of the almost 80% of U.S. Here’s how to get started.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 14, 2010
    [Twitter] Can The Shirtless Old Spice Guy pull off a marketing miracle?
    As TNW reports, the Old Spice social media team had secretly been collecting people’s – and especially celebrity – questions and responses across Reddit, Facebook, Twitter, and Yahoo Answers, and were preparing for this week’s all-day-video-shoot where Shirtless Old Spice Guy (Isaiah Mustafa) would provide video responses. Tweet This!
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [Twitter] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    Check out the Conversations tab Keep track of mentions of your topic on Twitter (including hashtags), WikiAnswers, YahooAnswers, Topsy, blogs, and other social networks. 5. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! Feel free to keep it if you like it.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. If you want to create content that engages readers, you have to know their online habits and interests. Do you access web content via RSS feeds? They won’t stay. Tennis.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. Customer Experience Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 1, 2011
    [Twitter] B2B Marketing Mistakes: Do You Label Your Target Audience?
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Want to know what B2B marketing mistake makes me the craziest? For example, if I say this blog is only for “B2B marketers&# - will that focus the target audience of the blog? Will I get more B2B marketers to read? Image Source.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 28, 2010
    [Twitter] Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. reviewed all of the sections. Both sales and marketing need to 1. Sign up.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Twitter] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 22, 2010
    [Twitter] Simple Social Strategy – W5H
    Twitter, Facebook, LinkedIn, your blog - where is your audience already hanging out, where would they be most likely to visit if you invited them, where can you execute most effectively on the "Why" items that got you involved in social in the first place? Why do you think social is the answer? So - who do you want to be?
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 11, 2011
    [Twitter] Savvy Toolkit - Social Media Landscape by Base One
    Let us know if you find 3 of the Savvy Sisters hanging out in Twitter Square! Occasionally one of our colleagues does something that we just total marvel at. The synthesis of creativity, simplicity and just plain brilliance has us all talking. We felt that way last week when we saw the Base One Social Media Landscape infographic.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Twitter] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Invite current and prospective customers to your booth for a demonstration of your products and services. #7: To tweet or not to tweet, that is the question  – Whether at a tradeshow or conference, many attendees are likely using Twitter to communicate with others and to share with their followers anything of importance. Best of all?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Twitter] Infographic: How Head Games Can Ruin Your Brand Strategy
    On Twitter or Facebook? Building your brand strategy on a flawed view of the marketplace is a really bad idea. Ditto for a brand strategy based on an inaccurate view of how the marketplace sees your firm. But this is exactly what happens to many firms. They just don’t believe that their perceptions are flawed. Don’t believe it?
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Twitter] Online Community Beta Groups: Why and How
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. You wouldn’t throw a party and not invite your closest friends, would you? You might even encourage them to come a wee bit early, right? So why not ask your buddies to come early? The really good friends even stay after the party to help do the dishes.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Twitter] The Authentic Crisis on Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Authentic Crisis on Social Media by Wade Harman - Maximize Social Business. You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are? Social Media Psychology
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Twitter] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter] Five Lessons From the Web 2.0 Summit
    and Twitter. and Twitter. I had a chance to attend the recent Web 2.0 Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Here are five key insights I took away. 1. The traditional role of marketing has been to create an image or deliver a message.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Twitter] 8 Promotional Videos You Might Actually Enjoy Watching
    They decided to use Twitter to direct a short story and Vine to shoot the video. They crafted a storyline that highlights their brand''s mission and then broke the script down on Twitter inviting consumers to create the Vines that would eventually be compiled to make the final film. They interrupt rather than attract. Pepsi Max. GoPro.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Twitter] How To Avoid the Biggest Pitfall of Progressive Profiling
    Let me know in the comments below or on Twitter ( @wittlake ). According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. Source , Page 6).
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 23, 2013
    [Twitter] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
    To hear more from our special guest Paul Dunay, read his  blog  or follow him on  Twitter. Buffer. Encore: Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Maxymizer  and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [Twitter] Customer Engagement: "You've Got to Have Faith"
    Get your B2B Twitter Toolkit I recently spoke with a prospective client interested in adopting a B2B social media strategy. Her expressed objective was to expand customer reach and to save some money on marketing along the way. Apparently, the “relationship business” was the domain of her sales department, not marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Twitter] Five steps to create breakthrough actions toward “Everest Goals”
    Follow her on Twitter  and  LinkedIn. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? Step 1: Find Inspiration. If Erik can climb Mt. Who inspires you?
  • THE CRAP REPORT  |  FRIDAY, MARCH 26, 2010
    [Twitter] Interview with David Meerman Scott
    Facebook and Twitter have their own sections…. I had stuff on social media before, but the tools have changed.  edu email address and Twitter didn’t even exist.  I got sick of getting emails from people saying, “Hey, have you heard of Twitter?”  There were a couple of professors, though, who really early picked up on it. 
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Twitter] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    You can even target custom audiences from email addresses you already have in your database! 4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! See how that works? ;-). Maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2011
    [Twitter] Keep your hands off my Klout
    The whole idea of assessing social influence is fascinating to me. Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated!  An evil genius could have a lot of fun with that scenario : ). We just have to keep it in perspective. Does this make sense? 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Twitter] 3 Truths to Help Balance Marketing Technology Mayhem
    Follow Kristin on Twitter @KristinConnell. Join us for the final Twitter Chat on Technology, Friday June 27 at 4pm GMT/11am EDT. Kristin’s focused on driving an evolved digital marketing culture, resulting in innovative ways for Deltek to connect with customers and prospects. Kristin is also a proud marketing nerd. Seriously. 3.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Twitter] Top Blogging Statistics: 45 Reasons to Blog
    32) Twitter users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users. 44) Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn. Wondering if you need to set up a blog ? times/month.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Twitter] Going Guerrilla – our week at Dreamforce 2012:
    The LeadRocket application is designed to bring content together from a wide variety of channels including Linkedin, Twitter, Yammer, and email, just to name a few. Wow what a week that was!   As most of you know, last week  salesforce.com  held their 10th annual Dreamforce  conference located in spectacular San Francisco, California.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Twitter] Rebuilding a Personal Brand is Hard Work
    This will drive me to comment on relevant blogs, share my knowledge via LinkedIn answers or meet new people via Twitter. As I take a step back, here are some lessons learned as I rebuild my personal brand: Engage online: My goal is to participate in at least one online conversation each day, excluding weekends. Conclusions.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Twitter] Top 10 B2B Tele-Sales Trends for 2011
    Follow him on Twitter @telesalesexpert. Follow him on Twitter @telesalesexpert Article by Jim Domanski, President of Teleconcepts Consulting. Published on January 31, 2011. Nowhere is this more evident than in the world of B2B tele-sales. The telephone is poised to take the lead role in the method that products are sold. The reason?
  • INBLURBS  |  FRIDAY, OCTOBER 28, 2011
    [Twitter] Your competitor has increased his Internet marketing budget by 11 percent
    Tweet this on Twitter! Traditional media budget are increasingly shifted to Internet/ Digital marketing! It is more than possible that also your competition is increasing their internet marketing and digital budgets. How about you? Do you have an Internet/ Digital marketing strategy yet? What does it mean to you? Do not try to sell!
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Twitter] Content Marketing and Choose Your Own Adventure Books
    Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Choose Your Own Adventure books were a staple when I was growing up. could read them for hours, choosing different paths and seeing each outcomes unfold.
  • LEAD VIEWS  |  FRIDAY, AUGUST 27, 2010
    [Twitter] Nurture The Leads In Your Sales Funnel – On Social Media
    For now I will restrict myself to Twitter and Linkedin, as both are quite popular in the B2B space. Once you have this data in place – you can do the following: On Twitter. Use your company’s corporate (Twitter) profile to follow the other company and the concerned executive’s Twitter profile.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Twitter] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
    On Thursday, Business Development Rep Colleen MacNeil wrote about her business social media pet peeves spanning from platforms like Twitter and Facebook to LinkedIn and Instagram. For example, don’t send auto direct messages to everyone who follows you on Twitter redirecting them to another platform; you may be immediately unfollowed!
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] A/B Testing: How adding a second CTA increased clickthrough 291%
    You can follow Selena Blue, Manager of Editorial Content, MECLABS Institute on Twitter at  @SelenaLBlue.  . Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. 24, here at Summit. Experiment background. Test Design: A/B split test.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] How to create social media metrics that matter
    You can follow him on Twitter @SocialSteve and visit his own blog at [link]. By Steve Goldner, Contributing {grow} Columnist. head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So how do you even go about this?  Don’t “Post” –  Publish.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Twitter] Five keys to successful marketing automation content
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. This is a guest post by Brian Hansford who is an account director with Heinz Marketing.  He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Twitter] Internet Outage Crash Your Website? The Marketer's Response Plan
    Consider: Twitter - Share updates on this more than once; one tweet will get lost in the fast-paced Twitter shuffle. Internet down? Don't get caught with your pants down, too. Earlier last week, Amazon experienced a significant outage at their North Virginia data center. or you can do something about it. gives out on ya. Entertaining?
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Twitter] Top 10 Posts on B2B Lead Gen for 2010
    Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. Salesforce.com Webinar Invitation Gets It Right. 4.
  • REPUTATION TO REVENUE  |  MONDAY, MARCH 15, 2010
    [Twitter] Marketing as media: Are you in the top five?
    Search, of course, is an essential way that buyers find the information they're looking for online, and recommendations from friends and colleagues on Twitter, Facebook, Google Reader, and the like are coming on fast. But are we good enough yet that our customers and prospects would include us as a top five information source?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] How to Personalize Customer Interaction on Social Media With Data
    Twitter | Facebook | LinkedIn |. To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Social […]. Author information. Sofie De Beule. This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] Your Customers Are Unhappily On Hold—and They’re Telling the World
    For example, this Twitter account. Maybe they’ll try calling you back later, or maybe they’re getting on their Twitter account to tell the world how terrible your customer service is. You can find a lot of useful information on social media. and (less pleasantly) what your business is doing wrong, based on complaints and critique.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 23, 2012
    [Twitter] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
    Whilst it is important to be clear about which social media networks you have a presence on and why; you should also ensure that you do not unnecessarily limit your engagement to Facebook and Twitter. There are hundreds of social media networks leaving aside the big five (Facebook, Twitter, Linkedin, YouTube and Google+). Comments.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Twitter] Tip: Address Unified Marketing Technology Solutions Now.
    Connect with Mike on LinkedIn or follow him on Twitter. Mike Fuqua. In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. And we used the example of Unified Communications as a technology with similar evolution. Tweet This! Share this on Facebook. Digg this!
  • EMAGINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Twitter] Social Media Referral Traffic Tactics
    Twitter : Twitter updates are a sort of tease, you can’t pack everything you want to say in 140 characters which makes linking to external content a best practice. By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Not Forgotten.
  • JUNTA 42  |  TUESDAY, OCTOBER 27, 2009
    [Twitter] Personal Branding Success in 15 Steps
    Focus especially on LinkedIn, Facebook, Twitter, and your Google Profile. Blog content should be distributed via Twitter and Facebook. Monitor Twitter Search and Google Alerts for mentions of you. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. A. Bueller
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Twitter] Optimizing your site information architecture (IA) for Panda
    Follow him on twitter @James_Mathewson. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] 3 Steps to A Breakthrough Corporate Blog
    Follow him on Twitter to get his latest unorthodox tips for getting your blog noticed and promoted. By Stanford Smith, Contributing {grow} Columnist. There’s a peculiar paradox in the social media world. Take a look around and you will see creative individuals kicking butt and taking names.  All they have is passion and a mission.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter] Messages Nonprofits Can Use to Raise Awareness
    Twitter | Google+ | LinkedIn |. Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. Author information. Claire Axelrad. Claire Axelrad.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Twitter] ClickInsights: Biggest roadblock to converting marketing leads
    Blog Marketing Interactions Twitter Ardath421. Blog B2BContentMarketing Twitter SeamusWalsh. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Ardath Albee. Blogs.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Twitter] How to Garner Sweet Success on Instagram
    Facebook and Twitter are no longer the bread and butter of the social media world. Hashtags aren’t specific to Twitter, you should use hashtags in your Instagram posts too. Instagram is quickly climbing the food chain as a social media marketing tool. Get a good picture. Instagram is all about eye candy. Pixlr Express. Address.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] How to Power Your Sales Funnel With Video Content
    Follow the event discussion on Twitter with the hashtag #EE13. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Jon Spenceley, the Community Marketing Manager at Vidyard. He’s passionate about helping companies get the most out of their video marketing investment. The Importance of Buyer Personas.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Twitter] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Surprise them.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Twitter] How to Design a White Paper for Your Time-Challenged Readers
    You can follow her on Twitter or read more of her posts on Savvy B2B Great content is more than compelling words on a page. There are a lot of things that go creating content that your audience wants to read and forward, but one of the most critical factors is design. Concluding summaries. Callouts. Graphics. Bullet list. Shaded text boxes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Twitter] Answered: 6 Frequent Questions about Social Media Marketing
    But if you are looking for a quick and easy way to evaluate your social media influence for free, try out Twitter Grader. Learn best practices about spreading ideas virally and growing your reach on Facebook and Twitter. For instance, you can do that by creating a separate Facebook tab that features a compelling offer (e.g. Non-social?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] The 15 Best LinkedIn Pulse Articles On Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Because Software.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Twitter] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member. Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. decade ago, it was just beginning to make an appearance.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] Online Community Decision: Public, Private or Hybrid?
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Features, content, look and feel are usually a major part of this discussion.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Twitter] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. will respond favorably. said affordable, not free.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Twitter] The Nonprofit Marketer's Guide to the Millennial Persona
    On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). If you haven’t come up with a donor persona for Millennials and aren''t practicing inbound marketing to engage these tech-savvy Generation Y members, though, then keep reading.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Follow Amanda on Twitter:  @AmandaKahlow. Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1 st , 2015.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2010
    [Twitter] Savvy Week in Review: February 19
    Twitter, Facebook, etc). The Best Way To Connect Via Social Media That You're Not Using - by @MackCollier Twitter chats. It's Friday again! Hooray!) Here's this week's serving of tasty tidbits to whet your brainy appetite. Enjoy & then take the weekend off! Food for thought. Have you thought of joining one? Starting one? Tasty
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2010
    [Twitter] Savvy B2B Marketing - Untitled Article
    Twitter, Facebook, etc). The Best Way To Connect Via Social Media That You're Not Using - by @MackCollier Twitter chats. It's Friday again! Hooray!) Here's this week's serving of tasty tidbits to whet your brainy appetite. Enjoy & then take the weekend off! Food for thought. Have you thought of joining one? Starting one? Tasty
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 25, 2011
    [Twitter] How a Blog Went From Zero to AdAge 100 in Nine Months
    The success of {grow} has been stranger than science fiction and a wonderful surprise.  In less than nine months, it’s rocketed up the charts from being unranked to as high as 65 on the Ad Age list of global marketing blogs. But I can certainly describe what I have LEARNED. Blog alchemy. That puts a new blogger at a permanent disadvantage.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 27, 2012
    [Twitter] Let the B2B Games Begin!
    For example, when I was invited into the gmail beta in the *very* early days, I could have had my firstname@gmail.com, but no, I ignored the invite rather than risk my personal cachet. I was a twitter-naysayer for some time, but began to say “yes” and now have 20K followers – investing time and energy only after I saw the real business value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 24, 2010
    [Twitter] It worked for Zappos. It probably won’t work for you.
    For many important companies all it will take is one Twitter-induced SEC violation, a leak of vital competitive information, or a national defense breach, and the hammer will come down on the use of social media forever. Policies Ways Zappos Uses Twitter To Increase Sales. But it’s probably the wrong model for most companies.   .
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 16, 2013
    [Twitter] The Importance of Clean Marketing Data for Higher Conversion Rates
    You can find him on Twitter: @Powers_M33 or add him on LinkedIn Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Powers, Events/Buzz Coordinator for NetProspex. What good is data if you can’t properly use it? You work hard to collect your marketing data. Or even duplicates? Let’s take a step back.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Twitter] Make the Short List by Connecting with Content
    You can follow her on Twitter or read more of her posts on Savvy B2B With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Highlights of the findings: On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. Challenges.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] Email bankruptcy and internal social networking
    Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work?
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? What people fail to understand is that there are 2 types of marketing. One is not better than the other.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? What people fail to understand is that there are 2 types of marketing. One is not better than the other.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Twitter] 6 QR Code Mistakes Marketers Make
    Share your favorites in the comments below or with me on Twitter ( @wittlake ). I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out. The title on a sponsors flyer on the table caught my attention. really did want to look them up at the break and learn more. video. website.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 18, 2012
    [Twitter] Mythbusting in the Social Media Echochamber
    Share your favorite examples in the comments below or with me on Twitter ( @wittlake ). As a marketer it may be difficult to believe, but marketing is not a business objective. Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this. Add your own in the comments below! Maybe.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Twitter] How Book Clubs Can Transform Your Social Media Strategy
    This is no different on social networks like Facebook , LinkedIn , Google+ , or Twitter. Don't just create a Facebook or Twitter account and assume that your fans will take hold--it won't happen. Join HubSpot for our fifth Twitter Chat tomorrow, January 24th, 3:30 PM ET. Remember book clubs? Nerd alert! Pick the Right Book.
  • VERTICAL RESPONSE  |  SATURDAY, OCTOBER 5, 2013
    [Twitter] What’s New Weekly: Awesome New Video Chat App, Spin [Video]
    Follow Spin on Twitter at @TogetherSpin. © 2013, VR Marketing Blog. We’re back with another episode of “What’s New Weekly.” In this episode, we share an awesome new app called Spin that takes video chat to the next level. All rights reserved.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Twitter] How to Grow Your B2B Business Using Social Media
    You even have a Twitter account. Steve is an enthusiastic early adopter of new marketing channels including Twitter and other social media. As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands. One week from today.
  • BIZNOLOGY  |  TUESDAY, APRIL 16, 2013
    [Twitter] Social media and the tragedy in Boston
    Then Twitter, then NPR, and then TV. Yesterday, two bombs exploded near the finish line of the Boston Marathon. first learned about the bombing on Facebook. We’re going to take a day off from talking about digital PR and social media marketing. DO NOT STICK AROUND. Alerts (@NEincidents) April 15, 2013. Boston Police Dept. boston.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Twitter] Future of F-Commerce: Why its the 180 degrees the wrong direction
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. All of … Continue reading → Share and Enjoy.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Twitter] Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Twitter] 101 Signs You're an Inbound Marketer
    Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. When Twitter goes down, you feel lost. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. You have multiple monitors to monitor Twitter and Facebook as you work. Tweet this! ). 2. Tweet this! ). 3.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Twitter] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    HubSpot's social media marketing team, for example, stars any positive HubSpot brand and product mentions on Twitter as favorites, which can be viewed in the HubSpot Twitter account's 'Favorites.'. 2) Embedded Tweets. Speaking of Twitter, have you played around with Twitter's new embeddable tweets feature?
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Twitter] How to Painlessly Transition Your Company to Inbound Marketing
    Use it in quotes, to start Twitter chats, when citing stats. Generate reports that show you the number of times your hashtags were mentioned on Twitter. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing. Of course not. Even if it was true.
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