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  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Twitter] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Marketers: How To Get Noticed by “Influencers”
    Don’t just stop at Klout scores when measuring influence, there are many great tools out there including Twitter Grader , Peer Index and Twitalyzer. Twitter. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] 13 Beautiful New Ebook Templates [Free Download]
    Let us know what you think of the new designs in the comments below once you''ve downloaded your own copy of our 13 Customisable Ebook Templates or tweet about this ebook using the Click to Tweet link and/or the Twitter-sized image below: Click to Tweet : Get your copy! > 13 Free Customisable Ebook Templates by @HubSpot [link].
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Twitter] B2B Social Media FAQ: How Much Should We Budget?
    Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Most companies do this: they determine they will be satisfied with 1000 relevant Twitter followers in six months, and grossly underestimate how much time it will take to actually make it happen.
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Twitter] The Trick to Seeing Through Marketing Statistics
    Let me know in the comments below or on Twitter ( @wittlake ). If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Before you react, turn the same metric upside down.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Twitter] 30 Gifs To Inspire Any Social Media Community Manager
    You know that Murphy’s Law absolutely applies to Instagram/Twitter going down when you need to post. By  NewsCred Contributor, Lauren B. Mangiaforte. Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Get on our level!). 4. noshame.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Check him out on Twitter today! Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Dave Landry Jr.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Twitter] 5 Tips to Reach Your Social Media Goals
    SEE ALSO: Top Twitter Marketing Techniques to Connect with Your Audience. Healthcare company Cigna tweets directly at people and interjects in health-related conversations on Twitter. Join us on LinkedIn and Twitter for more social media tips and strategies. At Simply Measured, we see this struggle each day. ” 3.
  • SAVVY B2B MARKETING  |  SUNDAY, JANUARY 10, 2010
    [Twitter] I Thought I Knew More Than You about B2B Marketing, But I Forgot
    Late in '08, I began discovering hundreds of B2B marketing professionals with a passion for the business through LinkedIn , Twitter , the Inbound Marketing Summit , HubSpot , Marketing Sherpa , MarketingProfs and a variety of B2B blogs. I had found my tribe. We're delighted to welcome Billy Mitchell to Savvy B2B. "I forgot." Thanks!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] The Funniest Tweets From #AppleLive
    It was a perfect storm of mistakes -- and of course folks on Twitter began to poke fun at the craziness of the whole situation. Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. That''s when the problems began. AppleLive.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Twitter] SMX East 2014 Preview: Competitive Research for SEO
    For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. Connect with me ahead of time on Twitter or Google+. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it? Adwords.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Twitter] The New Science of Professional Services Marketing
    Our studies have shown that high-growth firms are more likely to use tools such as these: Website analytics Search engine optimization Social media (LinkedIn, Twitter) And when firms combine smart online tools with smart targeting (such as list segmentation), it’s possible to dramatically reduce the cost of reaching your audience and thrive.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Twitter] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Follow Des on Twitter at descahill. Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., isn’t enough in the modern competitive landscape.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 4, 2013
    [Twitter] The Marketing Funnel is Dead: Here's What Will Replace It
    But assuming that’s the not case – and I do after all read Twitter – the escalator analogy is not better than a funnel at illustrating today’s situation. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly. But enough with the metaphors.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Twitter] How to Be an Awesome Blog Commenter
    Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.
  • B2BBLOGGERS  |  TUESDAY, JUNE 1, 2010
    [Twitter] 17 Essential Tools You Need To Produce Your Own Videos
    Author: Talmadge Boyd | Website | Twitter tagged in B2B Marketing , Content Marketing , Video B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Your B2B Marketing Plan Doesn’t Need Twitter.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Twitter] B2B Niches Are Prime Audiences for Podcasting
    He also uses Twitter, Facebook and LinkedIn to keep in touch with his audience. Twitter and LinkedIn are also useful in expanding their voice, however, Facebook has not been very effective. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. Share the link. And this takes time.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Marketing: Winning net new customers is #1 goal…
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. for 2011 and 92% raised quotas. CSO Insights asked “How confident are you you can achieve those higher quotas?&#. Only 6.5% were very confident. The lowest ever! CSO Insights was clear. Things need to change. Sales lead definitions much be agreed.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Twitter] How to Optimize Your Google+ Business Page [Free Ebook!]
    Google+ is similar to other social networks like Facebook, Twitter, and LinkedIn when it comes to marketing, but it does have its own strengths and weaknesses. This is similar to asking people to “please retweet” on Twitter. 5. Have you created a Google+ Page for your business yet? Share Lots of Photos.
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Twitter] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    As you know, other social media sites also offer a video experience, including Vine, Instagram, and Twitter. These sites are perfect for even shorter content, since Vine videos can only be 6 seconds long, while Instagram Twitter videos can be around 15 to 20 seconds. How can marketers keep up? Yes, yes it is. And by “yes”, I mean YES.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Twitter] 7 Missed Social Media Lead Generation Opportunities
    This process could be a contest on Twitter or Facebook or could be as simple as occasionally asking your followers to recommend to others in their online community to follow your business. 3. On Twitter, for example, the profile information for your account is in the sidebar of your page. Too Many Clicks - Don't make people work hard.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Twitter] Marketing Must Be Integrated Into The Whole Business
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. ———-. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Today’s interview is with Chris Herbert. It is that simple. Processes.
  • HUBSPOT  |  TUESDAY, OCTOBER 12, 2010
    [Twitter] Dear @THE_REAL_SHAQ Please Come Be On #HubSpotTV
    They regularly have expert marketers as guest on the show and engage with online viewers through twitter. million Twitter followers or 1.2 As the wheels continued to turn there were some specific reasons that I knew made this dream come true: You are known for doing things like showing up at places through twitter. Would you?
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 3, 2009
    [Twitter] ClickInsights: What is the biggest mistake to avoid when writing a white paper?
    Twitter StephanieTilton. Blog WritingWhitePapers Twitter Mike_Stelzner. Blog Global Gopywriting Twitter globalcopywrite. Blog WhitePaperPundit Twitter Jonathan_Kantor. Blog WhitePaperSolution Twitter Jlcommunication. Blog QualityWriter Twitter PhilDunn. " Read on to get their insights. Blogs. Books.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Twitter] How to Become a Stellar Guest Blogger
    Reply Ann Smarty June 14, 2010 at 2:18 pm Follow on Twitter: @seosmarty Lisa, Thank you so much for accepting the post as well as for your kind words. I am thrilled to be here! Reply Laura @ Learn affiliate marketing June 14, 2010 at 4:49 pm Follow on Twitter: @IMteacher Nice article, Ann! Guest posting works best when done regularly.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Twitter] The Recipe for Long-Term Social Media Marketing Success
    You've got the obvious options -- LinkedIn, Facebook, Twitter -- along with a host of niche networks, from Epernicus (a professional networking site for research scientists) to Ravlery (a network for those who love knitting and crochet). On the higher end, nearly 15% spend more than 20 hours each week on social media. Image credit: deb roby
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Twitter] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. So what? We want to know!
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Twitter] Nine More Expert Guides to Local SEO
    He steps through the process for local keyword research, on-site optimization, taking advantage of local business directories, obtaining local reviews, local marketing through Facebook and Twitter, and more. Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. by MarketingSherpa.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Twitter] "Value, Value, Harvest" -- The Duck, Duck, Goose of Social Media Marketing
    This is why the freemium model exists, or why alumni associations ask for larger donations every year. A “follow” on Twitter, or request to be on a mass mailer, are both examples of small commitments a consumer can make to a company that very well might turn into a larger commitment -- such as a purchase -- at a later time. GOOSE!
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Twitter] The Greatest Danger in Marketing: Metrics
    Share your views and examples in the comments below or with me on Twitter ( @wittlake ). Without marketing metrics, marketers cannot manage investments or show the value of marketing. Short term metrics are easily gamed, and it often happens unintentionally. Is social sharing a success measurement for your content? Is traffic a key goal?
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Twitter] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. Google+ is the newest kid on the social networking block. This growth plus the fact that it is well, Google, has many marketers working to figure out how to increase traffic and leads from Google+. The result? Marketing Takeaway.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 16, 2015
    [Twitter] Won marketing awards and guest post but I’m a Notre Dame grad
    Got a marketing award from Brand Quarterly magazine in 2014 which has been all over Twitter recently which says I’m one of the Top 50 Marketing Thought Leaders over 50 for Brand Quarterly magazine. Jeffrey L. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com  (see photo). by the way.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Twitter] Focus On Customers and Run Like Never Before
    But I’ve been personally involved in the campaign as editor of the landing experience.  (See this post on creating inbound marketing destination pages for your customers.) So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think!
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 7, 2011
    [Twitter] Is Free Costing You Your Social Media Reputation?
    editions, I receive more mentions on Twitter from Paper.li You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? In fact, it is meaningless.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 1, 2010
    [Twitter] Five Key Questions Your B2B Competitive Analysis Should Answer
    You can follow her on Twitter or read more of her posts on Savvy B2B "Watch your competitors, but don't follow them." " - Arnold Hax. This weekend I was reading Inbound Marketing by Brian Halligan and Dharmesh Shah (highly recommend!), and this quote from one of their professors at MIT jumped out at me. Do You Know Your Enemy?
  • SAZBEAN  |  MONDAY, MARCH 26, 2012
    [Twitter] Consumers are demanding customer service on social media
    Led by consumers under 25, this shift sees more and more Britons turning to social media sites – from Facebook and Twitter to blogs and forums – to solve problems, search for information and voice complaints. Social media is dramatically altering the customer service landscape. Young consumers expect customer support on social media.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Okay, not really.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. For the role of Chief Sales and Marketing Officer. Dear Jeffrey, Thank you for the interest you have expressed in the Chief Sales and Marketing Officer position and in employment with Atrion Networking. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Twitter] The Importance of Uncovering Root Causes in B2B Marketing
    You can follow Jeff on Twitter here. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. Steve wrote: Jim, Great to hear from you.  Hope that helps, Steve. Keep asking Why? What did we change?
  • VOLACCI  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Share User Generated Social Media Content Risk Free by Embedding Posts
    As videos, tweets, photos and even simple quotes take on lives of their own on formats as diverse as Twitter, YouTube, Pinterest, Google+ and Facebook, it is hard to separate where content ends and social messaging begins. Pictured here are the options for Twitter, Google+ and Facebook. 2. Chris Gaffney (@GaffneyCh) August 19, 2013.
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Twitter] Interesting Infographics: How B2B Marketers are Using Social Media
    Twitter. Facebook and Twitter are appropriate tools for brand recognition. Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. actually would have thought that by now, the percentage of B2B demand generation experts using social media would be much higher.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 17, 2013
    [Twitter] What Are You Doing to Adjust to All the New Changes in Marketing?
    What I found out is I can’t break things like Twitter or SlideShare. If you’re an old-time marketer like me, there’s been lots of changes over the past several years as to the alternative ways to reach your targeted audiences. So what do you do so you don’t go the way of the dinosaurs? Keep an open mind.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 29, 2012
    [Twitter] 3 Networking Tips with LinkedIn Groups for Business
    Feed Your Blog Automatically to LinkedIn & Twitter. LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.  Learn.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 2, 2012
    [Twitter] The Social Media MBA: Part 2: How Social Media is Introduced in Universities
    Social Media as a tool for students: Networking capabilities alone make the use of platforms such as LinkedIn and Twitter a must for university students. In addition, I use Twitter in the same fashion. They ‘follow’ each other via Twitter and their blogs and give support and critique when needed. Networking 2. Researching 3.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 12, 2014
    [Twitter] 7 Steps to Ensure Sales Forecast Accuracy
    You can connect with Matt via Twitter or his blog. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Many sales organizations often struggle with how to predict which sales will close. Their sales forecasts are weak, or non-existent, and that fact affects their bottom line.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] WordPress.com and Search Engine Optimization
    Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers. We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Twitter] Stop Focusing On The Sales Process, Silly!
    GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. Your Customers Are Researching For Answers To Help Them Buy. Forrester).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Twitter] 7 Common Content Marketing Mistakes And How to Avoid Them
    Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2010
    [Twitter] LinkedIn: A goldmine of business opportunity
    Schaefer, I’ve been reading your comments on LinkedIn, Twitter and your blog and I’m convinced you are the voice of marketing we need for or company. Part 2: On Twitter, even casual connections can lead to business benefits. One example is my relationship with Dr. Ben Hanna , now VP of Dex Interactive.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] Taming the Nexus 5 battery and data usage
    I ordered my Google Nexus 5 smart phone the moment I could — and have been devastated ever since. After loading up all of the apps that I wanted, setting the screen to bright (so I could see the screen in the light of day), and wiring the handset for sound, the phone was awesome — for about an hour between charges. Yikes! Like this post?
  • MARKETRI  |  THURSDAY, JANUARY 3, 2013
    [Twitter] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
    " Facebook, Twitter and LinkedIn that is. For Twitter, be sure to identify the official hashtag of the event ahead of time and use it in any applicable tweets. Engage with the people you meet by connecting with them on LinkedIn, following them on Twitter, or inviting them to like your firm’s Facebook Page. Blog it.
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Twitter] Content Selling: How Sales Can Better Leverage Marketing Content
    For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. This makes it critical that sales teams are seen as partners that add value to the conversation. One way they can do so is by providing content that resonates with individual prospects and advances the sales cycle.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Twitter] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
    Last year, an esteemed panel of Wharton marketing faculty, WFoA Global Advisory Board members, advertising and media executives, students, and journalists tweeted #whartonfoa twenty-five hundred times when Twitter reached record-breaking activity during the game. Advertising & Mktg. Trends Branding Marketing
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Twitter] Content Marketing in 2014: Are You Prepared?
    Just look at this response from Simon Penson on Twitter when I asked whether executive buy-in was the biggest challenge for content marketers: @searchbrat the problem now is keeping them tied down long enough to prove inevitable value.judge by old timeframes. The growth in content marketing this year has continued to gather pace.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Twitter] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    Use Twitter to make connections and follow trends. Twitter offers a wealth of opportunities for staying abreast of industry trends, which can in turn help your team anticipate future sales opportunities. Are your salespeople actively engaged in social media as part of their lead generation efforts? Promote sales blogging.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    [Twitter] What Are You Using to Help Identify Topics for Writing Your Blog?
    Easily share your reading to your followers in Google+, Facebook, LinkedIn, Twitter and Pinterest. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Reading Will Fuel Your Writing for New Business. Creating content is difficult.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Twitter] 3 Marketing Analytics Tricks
    Track Twitter/Facebook campaigns. You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. Sort referring keywords. Sort referring keywords by the use of ‘?’
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 27, 2015
    [Twitter] Earth Day: Recycling Your Social Media Strategy
    Recycle: The last piece of the puzzle, but arguably most important piece, is recycling content you already have, especially when it comes to Twitter. The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. What better way to do this than to focus on the “three R’s”?!
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 1, 2011
    [Twitter] How Are You Monitoring Your Competitors?
    Klout: [link] (Growing service for monitoring general online influence by using Facebook, Twitter, Foursquare and YouTube…will be adding more social media at a later date). Yeah I know you have your eyes on your major competitors. Michael Corleone in The Godfather Part lll said, Never hate your enemies-it affects your judgement.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Twitter] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. If you get more Twitter traffic on a certain topic or format of content, it may be worthwhile looking at investing in some paid distribution on that network to get even more traction.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Twitter] Just how connected are the world’s top 5 IT services companies?
    Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? Twitter presence: Guess @ibm, find this. With 80 plus IBM related Twitter accounts, the big challenge is discerning the official from the unofficial accounts. It was a simple idea. IBM. 2.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Twitter] The End of ‘Social Media’
    Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. Stunning.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Twitter] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 2, 2010
    [Twitter] Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites
    You can follow her on Twitter or read more of her posts on Savvy B2B The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Look for differing styles and subjects you can incorporate into your themes."
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Twitter] The Necessity of Sharing with Your Competitors
    If you want people to continue to visit your blog or interact with you on social media like Twitter or Facebook, they want something in return (valuable information). The same is definitely true online and with social media. That means that in order to stay top of mind, you have to be producing new content pretty much daily.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Twitter] Online Reputation? 4 Tips
    It also uses a number of Twitter accounts for business news and the industrial index. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. 4. Twitter: the little bird that grew up strong. Why Use Twitter, Facebook & LinkedIn for Content Marketing? The company, Marchex Inc.,
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Twitter] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Twitter] What’s Your ROI?
    This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Michael Brenner is a Sr. Director of Marketing for SAP. What is your return on marketing? Many marketers cringe. Metrics
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Twitter] Four Things to Add to Your Marketing Plan
    Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick. Write a creative marketing persona that describes each type of customer that buys your product or service.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Twitter] Fixing the Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  In this tough world of today, sales and marketing belong in every business. You can follow me on Twitter at @fearlesscomp Filed under: BMA , Business Marketing Association. Asking «COMPANY_NAME» 5 direct marketing questions. Love comments here.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Twitter] How to Write Call-to-Action Copy That Gets Visitors Clicking
    In fact, verbs are the part of speech that generate the most shares on Twitter, which HubSpot Social Media Scientists Dan Zarrella reported in his Science of Social Media research. It turns out that verbs beat adverbs, adjectives, and nouns in terms of their potential to attract Twitter shares! 2) Include Numbers. Not that much.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Twitter] Giving (Social) Thanks Should Be An All Year Thing
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. It is not enough to be thankful.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Twitter] Why Do Mobile Banner Ads Stink So Much?
    Follow them on twitter @SolveMedia or visit their blog at news.SolveMedia.com. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong. Tweet this stat! ). Tweet this stat! ). Tweet this stat! ).
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Twitter] How to Manage Multiple Social Media Marketing Contributors [Marketing Cast]
    From that perspective, everyone in your organization should have access to communication tools such as Twitter , Facebook , and YouTube. For instance, don’t disperse your efforts into multiple Twitter accounts, but consolidate them into one strong presence on Twitter. So what should you be thinking about instead?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 9, 2013
    [Twitter] My head has been in a social media fog
    For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline. For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline.  . By Mars Dorian, {grow} Contributing Columnist. Picture this. Glitzy dee glitz.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 23, 2013
    [Twitter] Encore: Changes in B2B Marketing – My interview of Paul Dunay, CMO of Maxymizer
    To hear more from our special guest Paul Dunay, read his  blog  or follow him on  Twitter. Buffer. Encore: Join guest host  Jeff Ogden  of Find New Customers with special guest Paul Dunay, CMO of Maxymizer  and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 7, 2011
    [Twitter] Social media and the end of empathy
    There was recently a story about tech start-ups scrambling for office space near Twitter because of the live networking opportunities. Why am I using a picture of a large mouth bass on a blog post about social media and business? Seems a little fishy doesn’t it? Well Well I didn’t use this for the halibut.  Kind of ironic.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter] Can Lead Generation Become More than “Frosting and Cherries?”
    Connect with Kenyon on  LinkedIn or follow him on  Twitter. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.”  Let me explain.  His view is that the current state of lead generation is dead.  The Demise of Lead Generation. The lead generation process is too expensive. 
  • HUBSPOT  |  SUNDAY, MARCH 17, 2013
    [Twitter] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
    The New Twitter Ads Center, From the Twitter Advertising Blog. On its blog, Twitter recently announced it's revamping its Twitter Ads center. Twitter boasts new campaign analytics to report on both paid and earned engagements for promoted campaigns. Email. Search engines. All those social networks. Think about it.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Twitter] Finding The Path To The Perfect World Of Prospecting
    LinkedIn, Twitter, and other social media sites can become powerful resources for your inside team if they are trained in how to effectively use them. In a perfect world of teleprospecting, every call would result in success, every assistant would be helpful, and every list would contain nothing but accurate, relevant information.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 18, 2010
    [Twitter] Podcast: What ISA is Doing to Add Value to its Members
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 54 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Twitter] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. We''d recommend using one or two at most -- maybe to promote an event or Twitter/Facebook chat. It takes up almost a quarter the screen on most desktop browsers.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Twitter] 37 Fantastic SEO Guides, Tips and Tactics
    From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Keep up with SEO trends and changes. ranking.”
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Twitter] B2B Online Advertising: Improve Targeting by 10x (or more!)
    Share your ideas in the comments below or with me on Twitter ( @wittlake ). B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience.
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Twitter] A Marketer's Guide to APIs
    As software companies like Twitter , Flickr , Facebook grow, the staff within that company quickly realizes that it has more ideas than it has development time and resources. Let's take a quick look at the Twitter API documentation as an example. Much of Twitter's growth has been because of outside developers. Need more leads?
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Twitter] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    You can follow her on Twitter or read more of her posts on Savvy B2B Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates. Participation in online communities and in an array of social media channels is flourishing.
  • VOLACCI  |  MONDAY, DECEMBER 16, 2013
    [Twitter] Book Review: Social PR Secrets by Lisa Buyer
    Twitter Chats are interactive conversations that happen on Twitter with a group of people all using the same hashtag and a certain topic. To take a deeper dive into the Social PR industry, follow some of these Twitter chats, discover your own, or start one for your industry or brand. Getting Social with the Media. Ben here.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Twitter] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. He was responsible for growing Twitter''s active user base by nearly 10X. Follow @seanellis.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Twitter] How to Write the Perfect LinkedIn Invitation [Template]
    Are you following each other on Twitter? Imagine you''re at a networking event. You''re milling around and meeting people, cheese cube plate hand, when you spot someone across the room. Is that the woman who wrote that awesome article in Business Insider ? Sounds ridiculous, right? That would never happen in real life. Social Meda
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Twitter] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. There is no denying that times have been difficult. Return to core messaging.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 3, 2010
    [Twitter] Savvy Roadtrip - Social Media
    Social Marketing FAIL - How not to use Twitter The title says it all: get relevant and timely tips for being ready for Prime Time before you post your first Tweet. If You’re Not Doing This with Twitter Already You Should Be Forget special offers and nurturing brand ambassadors. B2B, Lighten Up Already. Are we making money yet?
  • WRITTENT  |  TUESDAY, APRIL 16, 2013
    [Twitter] 5 Social Media Content Mistakes to Avoid
    Why should anyone like your Facebook page or follow your Twitter account if you never socialize and engage with them? If all you publish on your Facebook page or Twitter profile is links, you’re in trouble, even if you are sharing links to other people’s content. Mistake #1: Not engaging with your audience. blog posts. your website.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter] Supercharge Your Sales Conversations with Story
    For more story resources, visit [link] and connect with @nemiccolo on twitter , Facebook or email. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Twitter] How To Build An Online Community
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Building online communities can be a richly rewarding experience for the organizations that create them and for the members who participate in them. But a common question is how to start! Audience segmentation plays an important role in this process.
  • INSIGHTIQ BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter] How to Generate Topics for Your Corporate Blog
    Connect with me on Twitter As a content marketer, I spend a lot of time writing, thinking about writing, and trying to get other people to write. I don''t have to tell you that sometimes, it''s just plain difficult. The most common question I receive from the experts I work with is "what should I write about?" You''ve heard of Google.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JULY 6, 2010
    [Twitter] Does Your Content Marketing Support Your Customer Lifecycle?
    You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Bad content marketing is like a bad date.  Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? Conversely, good content marketing is like a good date. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] How to Optimize Your Marketing Channels [Free Ebook]
    Want to share this ebook with your Twitter followers? Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. A lot more. Instead, marketing is an ever-evolving science. Or, in other words, we optimize. Landing pages.
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