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  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Twitter] The 4 Cs of Social Media
    closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Twitter] Social business, the forest and the garden: Your intranet is not the Internet
    Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Why does that happen? Williams was published.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] Email bankruptcy and internal social networking
    Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work?
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] Sales Operations Instant Lead Routing Technology Advances
    For more information on ReachForce, visit our web site at [link] or follow us on Twitter @reachforce. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Twitter] Let blog comments through – no matter if they are negative
    was chatting on Twitter with the Vice President of Content at their biggest competitor when an email came it about my comment. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.). I adamantly disagree!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter] Canadian Companies Use of Social Media
    tweet charts regularly via my Twitter stream which are archived on my Posterous site here. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights. Some Thoughts to Consider.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Twitter] The Importance of Uncovering Root Causes in B2B Marketing
    You can follow Jeff on Twitter here. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. Steve wrote: Jim, Great to hear from you.  Hope that helps, Steve. Keep asking Why? What did we change?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world! Here comes Hubspot!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Twitter] Content Marketing – event you won’t want to miss
    When I posted a Tweet about this, I got an answer from Joe (He’s @juntajoe on Twitter, in case you wish to follow him. 180 seconds and well worth the time to review this. In the recent Online Marketing Summit in San Diego, Joe Pulizzi ( Junta42 and co-author of Get Content, Get Customers ) was presenting to a group of about 300 people.
  • WEBBIQUITY  |  TUESDAY, JUNE 8, 2010
    [Twitter] Social Media: Making Friends for Fun & Profit
    Twitter. 1.    Think carefully about your Twitter name.  We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Guest post by Kim Albee. Should you participate?  What avenues will be most fruitful? 2.    Tweet according to your content strategy.  or su.pr
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Twitter] Five Tips to Improve SEO Using YouTube
    So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Twitter] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Twitter. by Joe Chernov | Tweet this Next Wednesday, I will be presenting on a WOMMA webinar alongside the association’s attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. We hope to see you next week at the WOMMA webinar. Enjoy the interactive timeline below. Share email. Facebook.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 22, 2010
    [Twitter] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
    You can follow her on Twitter or read more of her posts on Savvy B2B. Tony Zambito is the founder, president and CEO of Goal Centric , a strategy consulting organization with a focus in buyer insight and buyer persona development. What prompted you to develop the buyer persona methodology? to 2.0. We see a variety of catalysts. " A.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Twitter] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    Twitter responded by going absolutely insane (evidence below), showing that great content, a connected audience, and social media can have far greater reach than a more traditional approach to announcing news, as evidenced by the Tweets below: The reporter who worked with LeBron on the story (Over 8K retweets in less than an hour). Of course.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Twitter] The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do
    In February of this year, when a writer for the New York Times penned a negative piece about Tesla and claimed the battery in his Model S test car had died on a long drive, Musk went ballistic on Twitter, accusing the writer of fabricating his results. Musk does the same -- only he does it on Twitter. How He Does It. Not Musk.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 23, 2011
    [Twitter] 3 (Eye-Opening) Benefits I Learned Writing a Free E-Book
    You can follow Tom on Twitter at @ThomasClifford. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. if you're thinking about writing an eBook, here are some ideas for you! You think giving away your e-book isn’t the brightest idea, right? Actually, you’re wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 23, 2010
    [Twitter] What does the future hold for blogging?
    It was trendy a few months ago to predict that micro-blogging (like Twitter) would kill blogging. But Twitter NEEDS blogging. Twitter is like the movie trailer but you still want to watch the movie. In the rapid-fire world of the social web, blogging will surely evolve. Will blogging die? For millions of people. Digg this!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [Twitter] Simple Steps to Creating Custom Social Landing Pages and Social Emails
    This can be done in emails or landing pages for lots of sites including Linkedin, Twitter, Facebook, and more. Share on Twitter Link code: [link] and xTitlex) Example: [link] Leader in Marketing Automation- [link]. It is not as hard as you might think. Fortunately, custom links that share your content in social media are easy, too.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Twitter] Excuse Me, There's a Digital Hair in My Print Media Soup
    We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. 2) Live Twitter Feed Streaming in Your Print Ad. That's the point in the video that the Twitter stream actually shows up in the ad.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Twitter] Which Social Networks Should You Be On? [Marketing Cast]
    David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on?
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] The Death of Copy Writing
    With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. The result?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Twitter] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Twitter] B2B ads worth spreading
    Would they rush to their email, Twitter, and Facebook accounts to tell their friends and colleagues that they simply must check out your new white paper or ebook? The always interesting  TED  announced the winners in an intriguing new competition the other day: Ads Worth Spreading. It wasn't an original idea. So what's the B2B connection?
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 7, 2011
    [Twitter] Is Free Costing You Your Social Media Reputation?
    editions, I receive more mentions on Twitter from Paper.li You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? Paper.li In addition, if Paper.li
  • FUNNEL FOCUS  |  THURSDAY, MARCH 31, 2011
    [Twitter] Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage
    You can read our blog, The Pipeline with new material three times a week, and follow Tibor on Twitter @Renbor. In today’s b2b environment, connecting with buyers over the phone and in one-on-one meetings is becoming increasingly difficult. Tibor Shanto, Principal at Renbor Sales Solutions Inc. and author of award winning book Shift!:
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Twitter] Debunking Social Media Marketing Myths
    Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. My customers aren't on social media." Social media is awesome!
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Twitter] Eloqua Raises the Bar Once Again
    Connect with us on   Twitter ,   Facebook , and   Linkedin There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus. This makes it essential to rally around best practices.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Twitter] Analytics at Work in the Ever-changing World of TV
    Connect with us on  Twitter ,  Facebook , and  Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. Although this setup was simple, it was far from being tailored to the consumer.
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Twitter] E-books: More Than a New Marcom Fashion
    Facebook, Twitter). Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s.  . book Advantages.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 21, 2011
    [Twitter] Treat Your Customer Like You Would Treat Your Best Friend
    Follow me on Twitter: @billconnolly "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. Obviously, you're going to have to humor me a bit on this one.).
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Twitter] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Twitter] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
    basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) and the Social Media World Forum North America (@Synthesio). Basil C. Puglisi is also the Principal of Puglisi Consulting Group, Inc.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Twitter] Mad Marketing TV with Thor Johnson of Team Thor Marketing
    To learn more about our special guest Thor Johnson as well as the Team Thor Marketing , visit his website and follow him on Twitter. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter] Find New Customers Fan of the Month – Arthur Germain
    He is also on Twitter at @arthurgermain. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Twitter] Find New Customers Fan of the Month – Arthur Germain
    He is also on Twitter at @arthurgermain. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Twitter] Our Fav Posts, Week of October 24
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Helping Unlock the Marketing Puzzle. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Why don’t you follow Antonio?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Why don’t you follow Antonio?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them. in Greece. We really appreciate it.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Why don’t you follow Antonio?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden. He can be reached at Kenny at spiceworks.com. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. He can be reached at Kenny at spiceworks.com. Why don’t you follow him? Thanks for your support, Kenny.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Twitter] 60 Seconds not this week
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Companies today need a Chief Content Officer.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Twitter] 60 Seconds with the Fearless Competitor – Episode 5
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today. Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • B2BBLOGGERS  |  MONDAY, JULY 19, 2010
    [Twitter] Lessons Learned While Sharpening The Saw
    never watched an episode of Wine Library TV , I didn’t follow @garyvee on Twitter, I actually don’t think I ever even had a discussion about him, but for some reason, in my mind I had formed an impression, that kept me from wanting to learn more. checked email, Twitter, wrote a bit, but guess what, those are all things that I LIKE to do.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Twitter] How Social Media Activity Affects Sales
    He felt like his efforts to post on social media (blog, Facebook, Twitter, etc.) Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue).
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Twitter] Best of 2010 – The Wrong Way to Social Network
    The same goes with Twitter and Facebook and other social networks. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. Give more than you receive.
  • SAZBEAN  |  FRIDAY, DECEMBER 24, 2010
    [Twitter] Best of 2010 – Measurable Effects of Old Spice Viral Campaign
    Searches for “old spice&# (and related terms) have also gone up in the past week — starting probably with the upload of the new commercial, and then increasing as people became aware of the video responses, which have been shared vigorously via Twitter, Facebook, email, etc. 2010 in Review! from a combination of sources. Thoughts?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Twitter] Why RSS Is Still Important for Your Business
    Do you have your blog automatically post to Facebook, LinkedIn or Twitter? In case you missed it, there’s been some talk lately about whether or not RSS is dead. RSS feeds make it really easy for people to subscribe to your website and get updates via email or RSS readers (such as Google Reader or iGoogle). Search Engines. Monitoring.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Twitter] Primal Thinking
    Another gal friend DM'd me on Twitter to tell me she loved irony in my post. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!"   Get it? My gal friends  got the pun. They didn't.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Twitter] Blogging, social media use skyrocketing at universities
    Eighty-four percent have a school Twitter account (up from 59%) and 66% have a blog (up from 51%). From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. Some highlights: Social media usage soars. Podcasting has risen from 22% to 41% in just one year.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 17, 2010
    [Twitter] Meeting IRL Makes Social Media More Meaningful
    The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. He can also be found @TheSocialCMO @KentHuffman – Kent is CMO of a Texas-based business and one of the most helpful marketing professionals on Twitter. Alys is awesome!
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Twitter] Five Ways To Avoid the "Valley of the Social Tools"
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Social strategy and social operations are causing big changes in business today -- online and offline. And, as usual with big changes, there's no shortage of confusion in the market about exactly what's happening, what's working and what's not.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Twitter] The CMO's Guide to Marketing Org Structures [SlideShare]
    Contribute to the conversation in the comments, or on Twitter via #CMOPOV. 'The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Want to talk more about different ways to structure your marketing organization? Inbound Marketing
  • LEADER NETWORKS  |  TUESDAY, JULY 12, 2011
    [Twitter] Why Online Communities and Vegas Have Nothing In Common
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Las Vegas is all about lady luck - If only you face the horseshoe, touch your talisman, and never ever enter a casino through the front door, you will succeed tonight. Superior planning, scale and skill won't help you as serendipity reigns supreme.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 29, 2012
    [Twitter] 3 Networking Tips with LinkedIn Groups for Business
    Feed Your Blog Automatically to LinkedIn & Twitter. LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.  Learn.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Twitter] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    For instance, on Twitter, MegaRed is seeing celebrities like Joy Bauer and Toni Braxton posting about the campaign. It's being promoted on Facebook, Twitter, via email, and via live events in partnership with destination marketing organizations. Love, flowers, chocolate, bla bla bla. Where are the marketing results?! But how? MegaRed.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter] How to Add HTML Embed Codes to Your Website [Quick Tip]
    Twitter. Twitter. 'If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. And what is HTML? don''t know how to code at all! 1) Generate the embed code.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 18, 2011
    [Twitter] How Great Content Can Solve Problems
    Via email, via Twitter, Facebook, and word-of-mouth. This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] A Marketing Automation Evangelist and Change Management
    Follow Mathew on twitter to learn more about marketing automation and insights gained from his role at Salesforce.com. had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.  What is your strategic focus?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Twitter] A Crystal Clear Explanation of How Social Media Influences SEO
    social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. With Facebook, Twitter, Quora, Klout and Foursquare tied in, Bing may give social active companies an edge. Pretty standard stuff, right? Well recently, things have changed a bit. What is Social Search? Bing Social Search.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Twitter] The Mobile Monster Is Gobbling Up All Other Platforms
    60% of Twitter’s 215 million active users access the social sharing platform via mobile device, so when your content is seen on a mobile device, there’s the chance that it will be tweeted, Liked, etc. 'According to a recent study by Business Insider in which the future of digital is examined, mobile is the only medium that is growing.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Twitter] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Source: Marketing Profs. Source: Experian Hitwise. Source Alexa. Almost 80% of the pins are repins. No related posts.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Twitter] Why Do Mobile Banner Ads Stink So Much?
    Follow them on twitter @SolveMedia or visit their blog at news.SolveMedia.com. 'When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong. Tweet this stat! ). Tweet this stat! ). Tweet this stat! ).
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [Twitter] Content Marketing Perfection in 29 Words on Facebook
    Just 24 words and less than the 140 characters allowed by Twitter if you exclude ‘advertising tip the week.’ B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon. It is short.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 20, 2012
    [Twitter] We are all standing on digital quicksand
    McDonald’s has hosted a series of successful Twitter chats over the past few months and thought they would try something different. The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. It was a photo of a gruesome wreck. McFail. percent.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Twitter] 15 of Our Favorite B2B Content Marketing Tips
    Do research on Quora or Twitter to understand the questions your audience is asking ( Tweet this ). Check Twitter, Quora, LinkedIn Groups, etc. '“Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. kwiksurveys.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Twitter] Marketing In Real-Time – The New Trading Room Floor
    Is Twitter sentiment for our brand trending up or down? By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  We imagined a fantasy world where marketers were surrounded by screens overflowing with real-time data. Any edge. Strategy
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Twitter] Hubspot Review
    Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. Marketing departments at mid-size companies. Small Businesses.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 10, 2012
    [Twitter] Top 3 Relationship Building WordPress Plugins That You’ve Never Heard Of
    If they are coming from a specific social media channel you can tailor your message to have them “RT” your content more or follow other Twitter accounts that you might have. There are many who post shout-outs to new followers on Twitter or Google Plus – you can be doing the same with your blog commenters!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2009
    [Twitter] Is social media the new corporate star-maker?
    If you can bring pens to life over Twitter, just about anything is possible. . A few months back I did a fun interview with Susan Wassel , the social media voice for Sharpie pens.  Susan made me a believer. Susan represents the ying and yang of this argument.  She is an enthusiastic, charming woman who has come to personify the brand online.
  • HUBSPOT  |  TUESDAY, NOVEMBER 2, 2010
    [Twitter] 5 Ways to Engage With Customers in Real-Time Marketing
    They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare. Free Download: Twitter for Marketing and PR. Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 6, 2010
    [Twitter] How Social Media Drives Better Email Results
    recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Twitter] Facebook, You’ve Failed Us
    Connect with Neicole on Twitter at @ neicolec. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Tweet.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Twitter] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    or follow me on Twitter  @bizmkter. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. That’s why it seems so familiar. Somewhere on my desk is a mug with the cringe-worthy statement: Think Global. Act Local. Interesting that the mug is the only survivor. Plus a new mug is always nice.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JUNE 17, 2014
    [Twitter] Five Solstice Celebrations for Marketers
    or follow me on Twitter @bizmkter. 'Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. For most of us, however, the Summer Solstice is the time we begin to realize the year is half over.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Twitter] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    or follow me on Twitter @bizmarkter. 'I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age. Here’s a hint: to sell things. Fishing is the universal metaphor for everything.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Twitter] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    They produced content in real time during the event, and centralized the conversation on Twitter with the hashtag #simplehealth. 'by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Twitter] Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing
    Some marketers believe the answer lies simply in software that automatically replies a generic message anytime they are addressed via Twitter, Facebook, etc. by Maria Pergolino Problem: Social media is a “24 hours a day, 7 days a week” proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2011
    [Twitter] 5 Mobile Innovations to Motivate the B2B Marketer
    Seesmic is a Web, desktop and mobile interface that allows people to manage multiple Facebook, LinkedIn, Twitter and other social media accounts on the go. user simply has to speak a Facebook or Twitter status to their iPhone and voila – it is updated! by Maria Pergolino. More tools are available to forge a path on this new frontier.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Twitter] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Twitter] Interview with Ardath Albee, CEO of Marketing Interactions
    You can follow Ardath on Twitter at @Ardath421. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. Albee:   I think storytelling is hugely important. Albee: 1.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Twitter] Online Community Beta Groups: Why and How
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. You wouldn’t throw a party and not invite your closest friends, would you? You might even encourage them to come a wee bit early, right? So why not ask your buddies to come early? The really good friends even stay after the party to help do the dishes.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] Online Community Decision: Public, Private or Hybrid?
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Features, content, look and feel are usually a major part of this discussion.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Twitter] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The first tenet speaks to some of the work we are doing with a-list designers JESS3 , the second can be seen in our branded social media outposts, like “The Revenue Hub” on SlideShare and “The Revenue Stream” on Twitter.  Your B2B Marketing Plan Doesn’t Need Twitter. It wasn’t a best practice research report. It was Michael.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Effective Marketing Isn’t Easy — Or Cheap
    In between the banter and fun of Facebook, Twitter and G+, business happens. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). Those days are now over. What do you think?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Effective Marketing Isn’t Easy — Or Cheap
    In between the banter and fun of Facebook, Twitter and G+, business happens. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). Those days are now over. What do you think?
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Twitter] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    It is also interesting that Twitter was not mentioned even though in other studies we have seen Twitter tends to be one of the top platforms preferred by marketers. 'What is your social media plan for the rest of the year? Will you be focusing on blogging? Facebook? LinkedIn? Paid advertising? 2) Increased traffic. 4) Generated leads.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    From blogs to Twitter accounts, you can find top executives from many companies surfing the Web. You can also search social media sites like Facebook, Google+ and Twitter to locate potential candidates in your geographic area. See if the potential candidate is on Twitter, Facebook, or Google+. Take advantage of social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Twitter] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. They perform creatively. Push The Envelope.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 29, 2013
    [Twitter] The future of podcasting — Will video kill the radio star?
    by Gordon Diver Related Stories The number one business opportunity in marketing today The Future of Twitter What skills do you need to succeed in marketing? 'Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold? Ready?
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Twitter] Cookie Deletion and Measurement: What you Need to Know
    Leave them in the comments or share them with me on Twitter ( @wittlake ). Some days it seems online marketing revolves around cookies, those small text files stored in your browser that may be automatically deleted by browsers or routinely deleted by individuals. As a way to identify an individual, third party cookies are unreliable.
  • B2BBLOGGERS  |  MONDAY, AUGUST 2, 2010
    [Twitter] Ten Tips for Cross-Promoting your Content, Part I | B2Bbloggers.
    Photo: Flickr Creative Commons: sl-fotografie Author: Doug Kessler | Website | Twitter B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Your B2B Marketing Plan Doesn’t Need Twitter. to say, “Hi.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 24, 2011
    [Twitter] How Do You Sell B-to-B Management on Social Media?
    Show them who’s on Twitter or is blogging. One of the biggest challenges marketers face, especially in the B-to-B market, is trying to sell something to their bosses who don’t really understand. Social media falls into that category more times than not. If they are less familiar they will want more control as well as metrics.
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Twitter] Publishing ?ontent is Half the Battle: Here is The Other Half
    On Twitter, you may mention a person or a company that’s included in the post to increase your odds of getting a few retweets. Sure you do have Twitter, Facebook and Google+ followers, but will they always catch your post? But more often than not, people overlook one of the most important part: distribution. Share on all the networks.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, AUGUST 18, 2010
    [Twitter] Check Out My Recent Fox2 TV Interview
    It includes interviews with multiple entrepreneurs,  Plus, click here to get updates on Twitter or Facebook Recently I flew into St. Louis to do a video interview with small business expert Susan Solovic. Her It's Your Biz show for entrepreneurs just debuted on Fox 2 TV. My segment  starts about one minute in.).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Twitter] What PR Pros Can Learn from The Huffington Post
    Twitter. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Of course not. It worked.  Share email. Reddit.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 12, 2013
    [Twitter] Social Sales | How To Avoid Being Seen As “Just Another Salesperson”
    Top 10 Reasons to Send a Press Release) - CommPRO.biz Related Stories 5 Reasons Your Company Should Not Use Online Videos 5 Hot Tips for Running Successful Twitter Contests How to Effectively Promote Your Blog Content. Adjectives such as slick, pushy, shifty, and dishonest come to mind. Featuring Contributions from Global Thinkers.
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