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  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Twitter] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. Dave Kerpen of Likeable Local. Thank you and happy holidays, Likeable Local ! ”  Hi Google.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Twitter] Why you need to build your Social Capital?
    Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! But this is just a look forward – what about a look backwards? And what does this mean for our future?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Twitter] 5 Action Items from #SMX Advanced 2013
    My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via  Twitter or Google+. Bonus: The theme is Top Gun.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 2, 2013
    [Twitter] The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
    Ted Rubin , the most-followed CMO on Twitter. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Nancy Duarte.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Twitter] Blog Content Marketing Impacts 69% of Women’s Tech Purchases
    Social media marketing is also effective, but to a lesser degree, with 53 percent saying they turn to Facebook, Twitter or another social network for information about potential purchases. Content Marketing Beats Social Media. report from BlogHer found that 69 percent of adult females in the U.S. Click  for highlights of the BlogHer Study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Twitter] Social Media meet-ups you won’t want to miss
    My talk on Twitter best practices follows Guy Kawasaki. Nothing is more fun for me than meeting up with friends from the {grow} community in real life. would love to meet you at some of the awesome social media meetings and conferences coming up! Here’s where you will find me over the next few weeks. March 28 at 2 p.m. See you there?
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Twitter] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 16, 2012
    [Twitter] How Hotels and Restaurants Can Benefit from Social Media Events
    ConnectOC doesn’t even have a website; their main form of contact is their Facebook page, as well as their Twitter and LinkedIn portals. 10 of the 12 ConnectOC Organizing Committee Members, including Windmill Networking contributors Debbie Miller (4th on the left) and Neal Schaffer (center). They’ve now tasted the food.
  • JUNTA 42  |  SATURDAY, DECEMBER 27, 2014
    [Twitter] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
    Robert ties in this article with one from Gawker, which tells the story of Justine Sacco , a woman whose thoughtless tweet several years ago ignited a Twitter firestorm. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Car Talk.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Twitter] Podcasting As Content Marketing: An Interview With Podcast Pro.
    One of my favorite podcast resources is Steve Lubetkin, who is so into it his handle on Twitter is @podcaststeve. You may contact Deni via LinkedIn , follow her on Twitter @dkasrel , or visit her blog: The Communications Strategist. Your B2B Marketing Plan Doesn’t Need Twitter. It can happen when you a create podcast.
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Twitter] How to Build Marketing Accountability From the Lead Up
    Twitter – Organic. We recommend that Marketing Channels be specific (for example, “Twitter-organic” rather than generic “Social Media”) so that ROI calculations are more actionable down the line. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. Lead Source.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Twitter] 10 Marketing Over Coffee Podcasts You Should Check Out
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ? Seth Godin.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Twitter] More Eyes on Your Video – How and Where to Share
    Talking head interviews may not be compelling to your Twitter audience, but splicing together key points into a short, 30 second retrospective video will give people the chance to consume your content on their own schedule, and hopefully share it with their followers as well. All trends suggest that 2014 will be the year of video marketing.
  • LEADER NETWORKS  |  MONDAY, OCTOBER 25, 2010
    [Twitter] Social Media and Personal Risk Management: A Case Study on A Paris Vacation
    And I finally landed on trusty Twitter where I derived the most information of value culled from the wisdom of crowds. It was here, on my Twitter account, where my peer group (those people I know and those I don't but were connected to due to the situation at large) were able to bubble up the most credible sources of information and ideas.
  • ONPATH  |  THURSDAY, FEBRUARY 20, 2014
    [Twitter] They are saying what about CASL? That can`t be true…
    Date : Wednesday February 26, 2014 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter : #fightspam Register: [link]. Check out the misinformation that Canada''s Anti-Spam Law (CASL) is creating. Is this a #Y2K for marketers?
  • ONPATH  |  MONDAY, OCTOBER 7, 2013
    [Twitter] Gold Rush Selling - 29 Minute Webinar
    Date : Wednesday October 16, 2013 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter: #goldrushselling Registration : [link]. Have you ever seen the TV show Gold Rush? It’s a reality television series (now in the fourth season) that airs on the Discovery Channel. You’ll learn: 1. Can''t attend? No problem. Registration : [link
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Twitter] How to Do Great Marketing with (Almost) Zero Money
    Make it really easy for prospective customers to find by posting to social networks like  LinkedIn ,  Twitter ,  Facebook  as well as  Digg ,  Delicious , StumbleUpon ,  SlideShare  (presentations),  YouTube  (video). Follow interesting industry people on Twitter. Can you really market a business without a lot of money? It CAN be done.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 11, 2013
    [Twitter] Stop Whining about Edgerank and Do Something About it
    If Facebook decided to go the Twitter fire-hose route it would lead to a cluttered newsfeed disaster of crap content. Author: Jason Miller It continues to happen each and every day. Somehow these folks missed the original memo sent out years ago; marketing is hard work. Why Edgerank is a Good Thing. Ready to Do Something About it?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Twitter] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. Consider upgrading to a premium account. Joined LinkedIn groups.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Twitter] 3 Sites to Showcase Your Personal Brand
    You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. caught onto About.me And, for those people looking for a job, it’s a good resume landing page. Zerply. like About.me
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 9, 2013
    [Twitter] Three lessons I learned from being homeless
    only knew them from my blog and from Twitter. A few years ago, Nancy Davis started hanging around the {grow} community and became one of its most popular contributors to the comment section. I had a chance to meet her in New Jersey and strongly encouraged her to begin blogging. Soon, she was contributing to many leading marketing blogs.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Twitter] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] B2B Native Advertising: Forbes BrandVoice By The Numbers [Research]
    Share your view in the comments below or with me on Twitter ( @wittlake ). Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. For B2B marketers, the Forbes BrandVoice program is one of the original and most established programs. Conclusion.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Twitter] Content Curation Grows Up, Original Content Still Key
    Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? To find the best and most relevant content and bring it forward. Heres what they found.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 15, 2013
    [Twitter] The number one business opportunity in marketing today
    The Failure Manifesto and Why it is Hurting Your Business The Future of Twitter. Here’s the number one business opportunity in marketing today: Teach marketing leaders, social media gurus and SEO professionals how to ask the right questions about data. I’m serious. If you’re in marketing, you MUST understand this issue!
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Twitter] The Week's Best Content About Content
    Data-Backed Twitter Tips You Should Know. When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get. and so on and so forth. Tweet. The Real Reason No One Shares Your Infographic.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Who at Your Company Should be Listening to Social Media Conversations?
    One comment on Twitter can start an avalanche of other comments (good or bad). With the advent of social media, the way customers contact us and us them has changed dramatically. Gone are the days that our only options to talk to companies were either by snail mail, e-mail or a customer service hot line. sure would!
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Twitter] What Is The Future Of The Social Media Role?
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks. All this got me to wondering about the future of social media marketing roles.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] A Marketing Automation Evangelist and Change Management
    Follow Mathew on twitter to learn more about marketing automation and insights gained from his role at Salesforce.com. Take a look at some of the insightful answers Mathew shares and you’ll want to dig deeper into the aspect of change management as it relates to all we do in demand generation. What is your strategic focus?
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] 4 Reasons You Need a Blog
    Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). often hear marketers say their older content is still relevant.
  • BLOG MY CALLS  |  THURSDAY, MAY 1, 2014
    [Twitter] 5 Reasons Most Marketers FAIL at ROI Calculations
    For example, will more Twitter followers increase your revenue? According to new data from IBM, most marketers simply fail at figuring out their ROI. They''re apparently incapable of figuring out what works and what doesn''t. That''s a problem. So, why do most marketers fail at ROI calculations. 1) They Don''t Care. Think everyone cares?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 23, 2011
    [Twitter] Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever
    Watson’s frequently updated Facebook page has more than 17,000 “likes&# and its Twitter account has more than 6,000 followers as of this writing. Finally, IBM tapped into its own social media resources, including more than 130 Twitter accounts and a hard core of IBM bloggers who have attracted their own followings over the years.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Twitter] The Role of Webinars in the Sales and Marketing Process
    And the addition of social media, such as Twitter and LinkedIn, allows prospective buyers to share insights or invite others to join their network from with the webinar. Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Engaging Buyers.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Twitter] A Framework for Writing a Good Post
    discovered this practice also works well when repurposing content through social media channels such as Twitter, Facebook and LinkedIn. This helps when posts are re-shared in Twitter that limits a tweet to 140 characters, including the URL. 2. will also use HootsuitePro to re-post it several times a day for the first week in Twitter.
  • LEADER NETWORKS  |  MONDAY, JULY 18, 2011
    [Twitter] Social Business Readiness: 5 Questions for Customer Care Executives
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Your customers are talking about your company right now. And for the most part, you don't know what they are saying about you. Your company is not part of the conversation. Kinda makes you a little nervous, doesn't it? It should.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Twitter] Data is the New Don Draper: the Rise of Analytics in the Marketing World
    For example, as Facebook and Twitter exploded between 2004 and 2007, there was a scramble as marketers struggled to find a way to target that audience. Lo and behold, by 2010, Twitter generated $44.6 While Facebook and Twitter are relatively new territories for traditional marketers, they’re not the only areas of value.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Twitter] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 4, 2012
    [Twitter] The Age of the Buyer – How do you prepare?
    Cho posted the photo to her Twitter page, where it was quickly retweeted by hundreds of people. However, through the power of Twitter and only a few hundred followers or so, Cho’s picture flooded social media embarrassing the Papa John’s franchise. In a matter of a few hours, the photo had been viewed over 25,000 times.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Twitter] B2B Online Advertising: Improve Targeting by 10x (or more!)
    Share your ideas in the comments below or with me on Twitter ( @wittlake ). B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Twitter] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    When I visit a website and sign up for a newsletter and then follow the company on Twitter, I expect all of this to be accounted for when I interact with that company online. Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. around the holidays.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [Twitter] 5 Ridiculous B2B Social Media Marketing Myths
    You might want to send a custom product focused email to anyone who is an existing lead and mentions your product on Twitter. B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. Change and myths go hand-in-hand. This is likely the most common myth.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter] 7 Ways to Improve B2B Customer Service with Social Media
    The outbound version of answering those most common questions is to prepare short answers for each platform, for example under 140 characters for Twitter, that includes a link to the blog post that answers the question more fully. Many companies list who is tweeting, or even on-duty, in a Twitter bio. Monitoring Workflow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 15, 2013
    [Twitter] Monkey Business. A {growtoon}.
    Check him out on Twitter:  @joey_strawn. Check him out on Twitter: @joey_strawn. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. The post Monkey Business. A {growtoon}.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Twitter] 7 Behaviors That Reveal Our Obsession With Technology
    Check out some of the real-life #FOMO that marketers who missed out on this year's INBOUND event were experiencing on Twitter: When I look at all the #Inbound15 tweets today. If you've ever taken a subway somewhere, then you've probably noticed something a little peculiar going on. Is there a wrong way to watch television? False alarm.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2011
    [Twitter] 6 Steps to Defining Your Value Proposition from MarketingSherpa
    Twitter. by Jesse Noyes | Tweet this “If your value proposition isn’t rolling off your lips, you already have a problem.”. That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs , kicked off the MarketingSherpa B2B Summit 2011 today – and appropriately so. B2B marketing lives or dies based on your value proposition. Facebook.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Twitter] 5 Tricks for Quick Content Marketing
    Length Training on Twitter: Can you make your point within a 140 character limit? It’s pretty simple, but regularly using Twitter forces you to fit your messages into this minimal space. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Add your insights in the comments below!
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Twitter] 12 Simple Ways Marketers Can Humanize Their Brand
    If you have a dedicated community manager running your social channels -- Facebook, Twitter, LinkedIn, even forums -- let people know who that person is. Companies are not people. How's that for a controversial opening line? How would most people describe their relationship with your company? and maybe they can even get to know them a bit.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [Twitter] Social Media Measurement – Would You Still Do It If There Was No ROI?
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. There has been plenty of debate about the ROI of social media. And And just before my friend  Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. Eventually.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 15 Key Facts about Content Curation
    If you thought content curation was as simple as finding an amazing infographic, and sharing the link on Twitter, there are a number of recognized approaches to curating : Aggregation: the most-common form of curation, companies compile relevant information on a given topic into a single location. Content Curation: Everyone Is Doing It.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 8 Dos and Don’ts of Networking Follow up
    DO : “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.” DON’T : Buy a list of event attendees and email them all.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Twitter] Reputation management is not pig lipstick
    If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. call this scenario “the clean.” The crime is over, it’s unlikely to repeat, and my job is just to restore the scene to normal. Yikes. And it happens all the time. We all know who they are.
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [Twitter] Second Screen Engagement: the Social Dimension of the TV Experience
    Remember that, think about it, look at the power of community and the psychological need of sharing and belonging, and you’ll understand what second screen engagement is really about, regardless of the technologies or channels such as Twitter, mobile or Facebook. I’ll let you know when Kevin’s presentation is online. Now to the point.
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Twitter] Social Selling Experiments and Building a Content Community
    Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. How do most inside sales people (SDRs) engage a socially (media) active prospect? This experiment is currently running.). For this I challenge the Sales VPs. Please share your comments below.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [Twitter] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+ by Search Engine Land. Will Google+ be a “Facebook killer” or just Google’s next failed social network? Since then, though the user base has continued to grow, enthusiasm seems to have waned. You can!
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Twitter] 5 Reasons to Go All-In on Social Media in 2016
    In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. Evaluating your marketing spend for 2016? Going all-in on social media means more than posting a blog article once a week. Reasons to Go All-In on Social Media in 2016. The results?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Twitter] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. Beware of vanity metrics. Facebook Fans. ” 4.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Twitter] Hedge Fund Marketing: From Oxymoron to Best Practices
    Very few funds have Twitter accounts. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. Published in January 2015 Edition. In a business where an S.E.C. In October 2013, S.E.C.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 1, 2011
    [Twitter] The 8 Most Common Sales Mistakes
    —– Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. You have seen my posts on Marketing Mistakes.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Twitter] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    12) 42% of businesses have acquired a customer through Twitter. As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. Tweet This Stat! ). 2) 91% of email users have unsubscribed from a company email they previously opted into.
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Twitter] The Power of Unsubscribe
    Rather, it is an opportunity to offer additional methods for the subscriber to stay engaged with your brand, either through a preferences center with different subscription options, or by pointing to your presence on social networks such as Facebook and Twitter. Preference The unsubscribe link is a crucial tool for every email marketer.
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 9, 2015
    [Twitter] 2015 Predictions: Increated “Because we can!” Website Hacking
    January 2014: GoDaddy and Twitter divulge information to a hacker that causes one man to loose his beloved Twitter account. As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Twitter] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. Buying Signals” draws on Twitter only. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Twitter] Boost Your @Klout Score With Help from @Gina_Carr and @TerryBrock #SocBiz #SocialSelling
    However, as Carr and Brock are quick to point out, its methods for measurement aren’t as simple as “X likes on Facebook plus Y retweets on Twitter = High Klout Score.” What’s your Klout score? Whether you know it or not, you have one. One of the great things about Carr and Brock’s Klout Matters is its accessibility. degrees.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [Twitter] 2012: The Opportunity for the Few in the Year of More
    Share your comments below or with me on Twitter ( @wittlake ). Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 24, 2012
    [Twitter] The New Boundaries of Targeting for B2B Marketing
    Share your opinion in the comments below or with me on Twitter (@wittlake). In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. What if your message could get through to more of these individuals and companies? Here are three of the opportunities I am watching.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [Twitter] The Power Of Mobile To Transform B2B Marketing and Sales
    Well after Twitter became all the rage came Yammer , the business version of the popular real-time information delivery network. To read more from Idan, see his blog or follow @digitalidan on Twitter. The Lateral Evolution of Business Apps. consumer service, feature or user experience paradigm goes mainstream. 2. it’s reactive. Mobil
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Twitter] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Photo Credit: By Doug Geisler (Flickr Creative Commons) Author: Anna Talerico | Website | Twitter Anna Talerico is the executive VP of ion interactive ( @ioninteractive ),the maker of LiveBall, a landing page management platform. Your B2B Marketing Plan Doesn’t Need Twitter. Zzzzzzz. landing page is your first impression.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 15, 2012
    [Twitter] If you do just one analysis for your business…
    Connect with  Neicole  on Twitter at  @ neicolec. By Neicole Crepeau, Contibuting {grow}  Columnist. Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. Who should analyze the sales funnel? What funnels should you create? How do I do the analysis?
  • B2BBLOGGERS  |  THURSDAY, JULY 15, 2010
    [Twitter] Mobile and B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Mobile and B2B Marketing [#B2Bchat] July 15th, 2010 | By Andrew Spoeth What does the move to mobile mean for B2B marketing ?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 18, 2012
    [Twitter] Winning the Attention Game in Content Marketing
    It now effectively costs nothing to get messages out to the market, via web pages, blog posts, Twitter, or Facebook – it’s easier than ever to “make noise”. E.g., while Twitter started out as the fun toy of the techies, it is now much more mainstream. The truth is, I don’t really believe these words. 140-Characters ADD. among others.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Twitter] 7 Reasons You're Not Generating Leads From Social Media
    If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? Create special offers for Twitter followers that are different from your offers to your Facebook fans. 4. On Twitter, you can use the short bio to share a link that is integral to your service.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Twitter] The 7 Personalities Every Successful Social Media Manager Has
    It''s why Google -- and sometimes even your Twitter feed -- is your Yellow Pages. Specifically on Twitter, it''s extremely easy to monitor hashtags of relevance in order to identify these potential prospects. There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. Rinse.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Twitter] The Life of a Content Asset: Tracking Real ROI
    Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Twitter] 10 Commercials That Challenge the "Doofus Dad" Stereotype
    The ad shows kids calling for their dads as they stumble through various life moments: The campaign also calls for dads to submit their stories and images about the reality of being a father by using the hashtag #RealDadMoments on Twitter, Instagram, or Facebook. This post originally appeared on The Agency Post. Distracted dads. Lazy dads.
  • WINDMILL NETWORKING  |  SATURDAY, FEBRUARY 18, 2012
    [Twitter] Social Media 101 for Professional Associations
    Social Media Promotion During Your Association Events Anyone who has gone to any professional event is probably familiar with the notion that there are always one or two people in the audience who are updating their Twitter followers through tweeting out quotes and other information shared at the event. Social Media Marketing
  • INBLURBS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Twitter] Why to do Search Engine Advertising with Top SEO Companies?
    Tweet this on Twitter! Today’s business demands keen observation and concentration. If you want to face this competitive platform of business you need to do hard work and implement various strategies to become successful. Likely, you can make use of advertising strategy to make your website easily available to others.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Twitter] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Survey Highlights. Most nonprofits do not have a documented social media strategy.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Twitter] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • MARKETING ACTION  |  TUESDAY, MARCH 26, 2013
    [Twitter] 8 Steps to Achieving Search, Social & Content Marketing Success
    There are multiple social media options including LinkedIn, Twitter, Facebook and Google+ to name a few, use them to share your content and put all of your hard work out there to be read. 6. According to a recent eMarketer survey , content marketing and conversion rates have climbed to the top of the list of emerging digital trends. Research.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 5, 2010
    [Twitter] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
    That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Bigger than Lindsay Lohan.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MARCH 9, 2011
    [Twitter] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
    From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing.  Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years.  solution. Who won the showdown?  Neither.  Who had the best product.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Twitter] Publishing ?ontent is Half the Battle: Here is The Other Half
    On Twitter, you may mention a person or a company that’s included in the post to increase your odds of getting a few retweets. Sure you do have Twitter, Facebook and Google+ followers, but will they always catch your post? But more often than not, people overlook one of the most important part: distribution. Share on all the networks.
  • JUNTA 42  |  SATURDAY, JANUARY 3, 2015
    [Twitter] This Week in Content Marketing: Content Marketing Predictions for 2015
    Robert’s Rant: Neil deGrasse Tyson lit up Twitter with several Christmas Day tweets in which he appeared to be critical of religion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include an IKEA holiday commercial and controversial Christmas tweets from Neil deGrasse Tyson.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Twitter] B2B Marketing Insider Top Posts Of 2011
    Now I hope you will follow along in 2012: on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe. I’m not sure why we are obsessed with lists at the end of each year. know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. And wishing all of you great success in 2012! hope you find them useful as well.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Twitter] Looking Outside In: Know Your Buyers First
    Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information? *This post was first published in January 2015 via ANNUITAS.com. There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Include the Buyers. Uncovering Insights.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Twitter] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    B2B Marketing Implication : With Facebook Messenger and the revamp of Twitter Direct Messages , there has been a major push for social networks to help their users create an ongoing communication. Unfortunately, over the years, Groups have built up a poor reputation online. Hopefully, that’s about to change. private. Increased Privacy.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Twitter] Why you will NEVER see an ad for Find New Customers
    Every Thursday evening we do a Twitter chat on B2B marketing. B2B Demand Generation | Find New Customers policy on advertising. Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. The question posed was this: Which advertising strategy works best for you? Why not?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Twitter] Adios and good luck, OneSource
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Saying Good-Bye to the B2B Sales Lounge. As of the end of this month, I will no longer be writing this sales blog for OneSource. wish them all the best as they take it over. Interesting tidbit. I’ve been watching to see what they do with this blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 14, 2011
    [Twitter] Fight Them in the Cafés, Not on the Beaches
    While the Pear Analytics   people tell us that a little under half of the splatter on Twitter is classified as spam, pointless babble about missing socks or shameless self promotion (Follow me on Twitter Today!)   the rest is either conversations or re-tweets of useful information. Follow me on Twitter @bizmkter. Ugly things?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    On Twitter+ or LinkedIn? When most firms begin creating a new B2B content marketing strategy , they focus on written content. The details of their strategy revolve around what topics their target audience is searching for, the SEO keywords that will help folks find their website, and promotional efforts to drive inbound traffic.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Twitter] Consumer Brand SEO Pulse: 5.14.15
    Google Confirms New Experiment with Twitter in Search Results”. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Twitter] 10 Best Marketing Apps for Salesforce
    Have you already added Twitter accounts to your lead and contact records? If yes, you may want to take a look at Toucan, a comprehensive Twitter tool that leverages your Salesforce.com leads and contacts. With that many applications, it also gets more challenging to find the best applications. SEO for Salesforce. DupeBlocker. Box.net.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 31, 2012
    [Twitter] B2B Lead Generation | Top 10 Guest Posts You May Have Missed
    Follow Jeff on Twitter. Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. Here are some other great content on B2B lead generation and marketing you may not have seen before. We hope you enjoy them. What do you think?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 15, 2012
    [Twitter] Pinterest Use Case: Live coverage of a university graduation
    This was important when you think about the viral component of Pinterest , and the fact that you want users to come back to “you” even when they’re five steps removed from your network.  By grabbing photos from Instagram, Tumblr, Twitter or our website, we were able to link most of our Pins back to one of our own properties.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 17, 2012
    [Twitter] MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals
    B2B Marketers are still using Twitter, LinkedIn and Facebook as their top three distribution networks. More budget is being spent on content marketing. While the above stat has changed little from 2010, 60% of respondents said they were going to be increasing spend on content marketing over the course of the next 12 months. Related articles.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Twitter] B2B Marketing Trends I’m Thankful for
    Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. There are two major developments for B2B marketers I’m thankful for. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 1, 2011
    [Twitter] The Decks Are Cleared and the Rocket is Ready to Launch
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. B2B Lead Generation – my entire focus now. We want it to become the go-to blog for everything related to B2B marketing. It’s your blog and I need your help making it better and better. How How do you think we can improve this blog? contact-form].
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 3, 2011
    [Twitter] The Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on lead generation. The President of Find New Customers , a lead generation company , just returned from the Aprimo Marketing Summit in Florida, where I was host of the B2B track. Lots of fun, great people and superb speakers. We had fun too. Much fun and dancing was had.
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