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  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Twitter] Help! Our VP of Sales Wants My Job
    In preparation for the big day, Phil and I sat down to go over the protocol for running HubSpot’s Twitter account. Next, since Phil actually paid good money to get access to HubSpot’s Twitter followers, I suggested that he promote himself in some way. If you had access to 373K new followers for a day, what would you say?
  • BIZNOLOGY  |  TUESDAY, APRIL 16, 2013
    [Twitter] Social media and the tragedy in Boston
    Then Twitter, then NPR, and then TV. Yesterday, two bombs exploded near the finish line of the Boston Marathon. first learned about the bombing on Facebook. We’re going to take a day off from talking about digital PR and social media marketing. DO NOT STICK AROUND. Alerts (@NEincidents) April 15, 2013. Boston Police Dept. boston.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Twitter] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Status Updates :  Just as tweets on Twitter can be a powerful way of sharing information, so can the LinkedIn Status Update.  Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  What other recommendations do you have?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Twitter] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. The effectiveness of cold calling is plummeting.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter] Supercharge Your Sales Conversations with Story
    For more story resources, visit [link] and connect with @nemiccolo on twitter , Facebook or email. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Twitter] The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]
    Click here if you are -- and don’t forget to share your ranking on Twitter. :). Wondering how your marketing blog ranks among the best in the U.K.? Would you like to know what parameters are preventing you from being number one? Do you know what the best blogs are doing to be number one? Looking for a list of the top 100 U.K. marketers.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Twitter] The Importance of Keeping Your Cool in the World of Social Media Marketing
    Facebook and Twitter need to make money in order to improve the user experience and this is how they do so. As the targeting gets better on both Twitter and Facebook I believe we are going to see these ads and sponsored posts become less intrusive, more relevant, and actually helpful in many cases. Welcome to the Jungle.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Twitter] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    million Twitter rollowers!) Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully. In order to create relevant content, you need true buyer insights.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Twitter] Do you mix business and pleasure?
    Are you connected with readers on other platforms (LinkedIn, Facebook, Twitter)? Riff off a personal conversation from Facebook or Twitter, for example. Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? My kid? My dinner?
  • B2B MEMES  |  THURSDAY, FEBRUARY 3, 2011
    [Twitter] A Lesson from the Digital Productivity Terrorists
    Earlier this week, ReadWriteWeb co-editor Marshall Kirkpatrick wrote on Twitter (post now deleted) that  he was looking to hire a writer “to produce 5 solid web tech news articles a day, 5 days a week.”  Was this an unreasonable expectation? Doctorow: Productivity Terrorist? As a bred-in-the-bone print editor, I sympathize. And yet I wonder.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Twitter] The Do’s and Don’ts of Using Facebook for Business
    It’s quality over quantity on Facebook, which is not necessarily the case on Twitter. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it. DON’T: Be unprofessional.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Twitter] 4 Cringeworthy Marketing Campaigns That Totally Missed the Mark
    It all started from McDonald’s official Twitter handle, @McDonalds, with the following tweet: Seems harmless enough. The company promoted its new app alongside the creation of "National Bunny Ears Day," asking its followers to share their bunny-fied photos on the day through Twitter and Instagram using the hashtag #nationalbunnyearsday.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Twitter] 5 Digital Marketing Campaigns Inspired By Women
    With a content driven online community hub and a strong following on social media, particularly Facebook and Twitter , the campaign has proven effective in enabling women to share their stories about corporate life and in turn change the conversation from what women can’t do to what they can. 2. Which campaigns are you most inspired by?
  • BIZNOLOGY  |  WEDNESDAY, JULY 3, 2013
    [Twitter] Integrated Marketing is back–it’s the new SEO
    good way to ease into social media if you’re not already using it is by posting your articles on social platforms like Twitter, Facebook, and especially Google+. Photo credit: michperu. His main point: that SEO is no longer about gaming the system with keywords and links. Content. 2. Social media. 3. User experience. 4. Links. 5.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Twitter] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. There are times when a content marketing initiative’s results seem to plateau.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Twitter] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2011
    [Twitter] Sometimes not having a strategy is the best strategy
    My first book, The Tao of Twitter , was released in February 2011 and was a surprise hit (at least to me!).  My second book will be released by McGraw-Hill in March and the publisher is expecting big things. The importance of strategy is woven into the fabric of every consultation and class I teach.  I shout it from the mountaintops. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Twitter] Using Content to Build Trust in B2B Marketing
    If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)  And then what is the timing? Tweet This! Digg this!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Twitter] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. have been a part of a number of cases when a person has reached out complimenting me about my blog post or helping me out with a problem I post through Twitter which has opened up lines for business.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Twitter] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. have been a part of a number of cases when a person has reached out complimenting me about my blog post or helping me out with a problem I post through Twitter which has opened up lines for business.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Twitter] This Content Campaign Increased Applications to Work at GE by 800 Percent
    The company—which was one of the first brands on Instagram, Medium, Vine, Periscope, Twitter, and a slew of other social platforms—is obsessed with staying relevant to young, tech-forward audiences. Think content is just for marketing? Let me introduce you to Owen. ” Boff told me. They’re our Owens.”
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Twitter] How to Socialize an Event
    During breaks, she will post these pictures and videos to Google+, Twitter, Instagram, and Pinterest as well as retweeting and resharing other people’s posts about the event. You can find many tools to do this by searching for “stream twitter hashtags” on Google. Here’s how. 1) Pick an evergreen hashtag. Get real. Get real.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Twitter] Content Marketing on a Shoestring Budget: Distribution
    Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. On Facebook and Twitter, be sure to use relevant hashtags. Ooh, #thingsmydoghaseaten is trending! I’ll be Twitter famous in no time!”. As promised, there will be puppies. Social sharing buttons on all content.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Twitter] 8 Industry Experts Weigh in on the Toughest Social Media Topics
    If you're doing customer service on Twitter , for example, are you operating it in such a way that there are sufficient safeguards for the sensitive information being transmitted between you and your customers? This poses a couple of challenges -- can I compare today's Twitter engagement scores to last year's? Pin It. Pin It.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Twitter] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so? Visibility to social media profiles and pages. How so?
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Twitter] How to Grow Your Business with Inbound Marketing
    57 percent of businesses have acquired customers through their company blog and 42 percent through Twitter. Artillery B2B Marketing Blog > The Forward Observer. If you have more brains than money, you should focus on inbound marketing.". In essence, inbound marketing is all about earning your prospect’s attention. Probably not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Twitter] The FTC and Influence Marketing: The crackdown begins
    Find Kerry on  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. The threat’s been building for years. The agency’s been beating the drums for a while.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Twitter] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    Follow the Content2Conversion event discussion on Twitter with the hashtag #C2C14. by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. That’s what we’re competing against: The customer and her ability to learn.” This isn’t new.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Twitter] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook? No worries.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 9, 2011
    [Twitter] Using Content Marketing to Understand Your B2B Audience
    Steps to Find your B2B Audience on Twitter We all know Twitter is a great tool for connecting. What do you really know about your B2B audience? Are they mostly early stage prospects or are they close to purchase? What topics generate leads and drive conversions? Here are some types of content that you can utilize at each stage: 1.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Twitter] The Power of B2B Blogging in 2011
    Send a Direct Message in Twitter to @fearlesscomp. B2B Lead Generation | The Power of Blogging. Blogs are a great tool for organic search (every blog post is a new webpage), demonstrating thought leadership, and sharing great content with prospective clients. They can even make you famous – sort of. We consider this a major blunder.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Twitter] Sunday thoughts
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Just got back from the Aprimo Marketing Summit. Great event. Great speakers. Great hotel room too (with a great ocean view). Jeff Hayzlett was a hoot, and   the fly that kept landing on Seth Godin’s head as he talked via satellite was hilarious! Seth Godin.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Twitter] My customers don’t use social media
    Is Twitter or Facebook the image you carry? This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it.  Both limit easily achievable possibilities. What does that mean, “use social media”? Then, you need to deal with social media.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 10 User Generated Content Campaigns That Actually Worked
    To help boost top-of-mind awareness, Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels and handed them out throughout different cities, in order to increase its exposure on Twitter. You’re in luck! Nearly 4,000 customers submitted entries in a three week span.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] How Should B2B’s Spend PPC Dollars?
    Remarketing has recently become even more powerful as advertisers can now remarket to prospects while they visit social networks such as Facebook and Twitter. All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Remarketing. LinkedIn.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Twitter] 11 Must-Subscribe Marketing News Blogs and Websites
    Twitter Blog ( Subscribe via RSS ): Get all the breaking news about features, updates, and tips for Twitter. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know? 11 Must-Read Marketing News Blogs/Sites. 1.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Twitter] Radius Provides High Quality Data on Small Businesses
    Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. This latest vision was appealing enough to attract $54.7 businesses and their attributes.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Twitter] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Can you tell me how can I create search query report through Goog. Before jumping on that bandwagon, consider two points.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter] Seven Expert Social PR Guides and Tips
    He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” Public relations (PR) or media relations has long been treated as its own world, separate from marketing.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Twitter] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    With insight from third-party prognosticators, thumbs-up-or-down recommendations from peers, and — thanks for nothing, Twitter — billions of potential uneditable authors all adding to the potential digital impression of our products, the “ voice of the customer ” is more powerful than ever before.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Twitter] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Strategy #mpb2
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Twitter] 12 Social Media Tips for B2B Marketers
    According to a recent report from the Content Marketing Institute , LinkedIn, Twitter, YouTube and SlideShare are among the most effective social networks for B2B markets. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Marketing Insights.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 15, 2011
    [Twitter] The Power Of Mobile To Transform B2B Marketing and Sales
    Well after Twitter became all the rage came Yammer , the business version of the popular real-time information delivery network. To read more from Idan, see his blog or follow @digitalidan on Twitter. The Lateral Evolution of Business Apps. consumer service, feature or user experience paradigm goes mainstream. 2. it’s reactive. Mobil
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Twitter] Why Reddit Is Relevant To Marketers [CHART]
    Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. The well thought out social media campaign raises interest and support for manned space exploration, and from a marketing perspective, has surpassed other efforts of NASA, and cost the agency practically nothing.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Twitter] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. Oh, and purple. Take A Safety Course. No armor.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    [Twitter] Got Lead Gen? A Book Review
    The minutiae behind Google ads and Twitter promotions changes hourly, which is pretty bad news for a book in analog format that seeks to explain them. I don’t doubt for a minute that Mr. Scott will update the book regularly, but I’m not sure it’s wise to try to keep up with social media bidding models in your spare time. It keeps going. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 9, 2013
    [Twitter] My head has been in a social media fog
    For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline. For me, it’s a platform that gets hyped as the next Facebook / Twitter killer because the online media needs a new headline.  . By Mars Dorian, {grow} Contributing Columnist. Picture this. Glitzy dee glitz.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] Savvy Speaks: New Year's Resolutions for Marketers!
    The last few years I have been so focused on delivering for clients I have neglected my own professional development. I am looking forward to attending some webinars, reading some books, engaging on Twitter with people whose ideas and voices I admire but that there is so specific "business" reason to engage with. Jamie. Carpe Annum!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Twitter] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Tl;dr.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Twitter] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Twitter] Social Media Starter Kit for Real Estate Professionals
    Recent surveys support this fact stating that 88% of home buyers are using the Internet during the home buying search while another 50% are turning to social networking sites such as Facebook and Twitter. If you want to market yourself as a real estate professional then Twitter and LinkedIn offer two very different audiences. link].
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Twitter] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    The notion of whether or not to email on the weekend was top of mind for me as I recently debated the topic on Twitter. by Jason Miller After losing $16 billion last year, the postmaster general announced Wednesday that the Postal Service intends to halt Saturday delivery of first-class mail by this summer. What’s the correct answer?
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Twitter] 8 Promotional Videos You Might Actually Enjoy Watching
    They decided to use Twitter to direct a short story and Vine to shoot the video. They crafted a storyline that highlights their brand''s mission and then broke the script down on Twitter inviting consumers to create the Vines that would eventually be compiled to make the final film. They interrupt rather than attract. Pepsi Max. GoPro.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Twitter] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Twitter] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Why You Need an Editorial Calendar for Social
    If you tweet 10 times a day in your first month on Twitter, and then don’t make a peep for days, you lose credibility. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social? It helps you maintain a consistent cadence.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Twitter] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
  • BIZNOLOGY  |  FRIDAY, OCTOBER 31, 2014
    [Twitter] Mobile and behavioral
    Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities. The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Like this post?
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Twitter] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Twitter] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 10, 2013
    [Twitter] How social media saved our church
    Follow her on Twitter @jigotwald and @2x2Foundation. How to turn employees into a beacon for your brand Here’s why 100,000 people unfollowed me on Twitter A Rant: In Praise of The Unremarkable. By Judith Gotwald, {grow} Community Member. didn’t become a blogger until I had no choice. Here is my story. The doors are closed.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Twitter] Decorum Byte: Don’t be Negative; Practice Positive PR2.0
    ”    David Graham, Deloitte South Africa I first “met”  David Graham in a Twitter chat; I think perhaps it was the Harvard Business Review’s #hbrchat. In a Google+ discussion , David indicated, “I use Twitter, LinkedIn and Google+ [for business]. in the early days of Twitter no one had thousands of followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 3, 2011
    [Twitter] Blogging and your moment of truth
    We don’t need another list of the Five Biggest Mistakes on Twitter. You’ve probably never heard of Ernie Watts , but he is among my favorite jazz musicians. I’ve listened to his music for 20 years and I would know his distinctive sax “voice” even if I was listening to a new recording. This is as good as I get in this moment. We need YOU.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Twitter] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence.  Timing is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this? 
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Twitter] 9 Hilarious Out-of-Office Email Auto-Replies
    Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.). Since I usually throw them up in a hurry, I don''t take a lot of time to get creative. content creation
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Twitter] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule. Encourage internal involvement.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Twitter] Merging Social and Mobile to Maximize Your Reach
    Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn , Google , and Twitter have all launched new projects targeting the mobile web. If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Mobile
  • CMO ESSENTIALS  |  FRIDAY, JULY 10, 2015
    [Twitter] Airlines Make Note: Customers are Doing Detours for Better Experiences
    With rising average ticket prices, consumer expectations for service are also increasing, yet hardly a day goes by where the twitter handles of airlines or Facebook pages are not populated with complaints. The airline industry is among those businesses. Latvian passenger was telling another passenger about how regularly she travels to the U.S
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] 4 Reasons You Need a Blog
    Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). often hear marketers say their older content is still relevant.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2011
    [Twitter] 4 Reasons You Need a Blog
    Share your views in the comments are with me on Twitter ( @wittlake ) or, in the spirit of a post about Google, on Google+. Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). often hear marketers say their older content is still relevant.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Twitter] 32 B2B Marketers to Add to Your Google Plus Circles
    We would love to hear from you in the comments section of this post or you can add your recommendations to discussions on  Twitter ,  Facebook ,  LinkedIn , and of course,  Google+. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. How so?
  • ONALYTICA B2B  |  THURSDAY, JUNE 2, 2016
    [Twitter] Renewable Energy: Top 100 Influencers and Brands
    Twitter is my preferred social media platform.”. We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in edtech and elearning. Twitter Handle. Twitter Handle. WHAT ARE THE EXPERTS SAYING? Mike Hudema – Climate and Energy Campaigner at Greenpeace. better world is possible.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Twitter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] I don’t mean to offend you, but…
    Usually, this passive aggressive disclaimer, ”I don’t mean to be a [insert negative term here] but…” is followed up by something offensive or downright mean. I saw a recent tweet by Sonia Harris on Twitter that had me really thinking about this. Sonia Harris (@sonia__harris) August 17, 2014. Offer help, not hurt. Ask questions. Post later.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Twitter] Find New Customers Fan of the Month – Arthur Germain
    He is also on Twitter at @arthurgermain. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Twitter] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. ” Dan McDade, Pointclear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Twitter] Marketing, Journalism, and Truth as Competitive Advantage
    Through Twitter and Facebook, they created an anti-logo movement. I had a very interesting question come across my desk from {grow} community member John Bethune : In the minds of most people, journalism and marketing were once diametrically opposed. Has that changed in the social media era? great question!  Content as power. Interesting.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Twitter] B2B Brands and Integrated Marcom—Are We Ceding Control to Social.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Your B2B Marketing Plan Doesn’t Need Twitter.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Twitter] 3 Reasons Why Your Webinars Suck
    Think of Twitter hashtags as the gift that keeps on giving. Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Yes, you get to talk about your company.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Twitter] 8 Companies Totally Rocking Their LinkedIn Company Pages
    The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. That''s obviously a different audience.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Twitter] Tweroid and Buffer – Match Made in Heaven
    It struck me as a rudimentary Twitter scheduling app – no science behind it. Then I saw this post on Social Media Examiner “ 5 Twitter Tools to Enhance Your Marketing :” (Click the highlighted words for the original article.) It introduces a new tool, Tweroid , which does the legwork for BufferApp. What do you think?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Twitter] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    They produced content in real time during the event, and centralized the conversation on Twitter with the hashtag #simplehealth. by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] The Lie of B2B Brand Advertising
    Share your view in the comments below or with me on Twitter ( @wittlake ). “We will start with an awareness efforts for the four weeks. This will provide air cover and soften the market for our demand generation campaign.” This approach is common in B2B marketing, particularly for mid-sized marketers. The Awareness Campaign Lie.
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Twitter] Are B2B Marketers Shooting For The Wrong Target? | B2Bbloggers.com.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Are B2B Marketers Shooting For The Wrong Target? Your B2B Marketing Plan Doesn’t Need Twitter. Neither? think we would. Sign up.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Twitter] Why Social Shouldn’t Scare Email Marketers
    The average number of tweets pumped out each day on Twitter rose from 50 million to 140 million. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. But is the outlook for email  really that bleak?
  • FATHOM  |  MONDAY, OCTOBER 14, 2013
    [Twitter] Online Reputation Management Strategies for Higher Education
    Free techniques include searching social networks such as Twitter and Google+ for brand mentions. It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school. For everyone who couldn’t be there, I’m sharing some of his strategies here. Develop a Response Strategy.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Twitter] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. This blog is under the New York Times umbrella.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Twitter] Marketing Mistakes: Focusing On Activities Instead Of Results
    Have you seen this mistake in your world? I’d love to hear from you either in the comments below or on Twitter , LinkedIn , Facebook. Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. Nothing sexy there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Twitter] Four overlooked B2B marketing ideas you can use now
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of our time and budget. So what new B2B marketing ideas should you focus on next? Your Turn.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 23, 2012
    [Twitter] Going to the B2B Content2Conversion Conference in NYC tomorrow? Look for Jeff Ogden of Find New Customers there.
    Use Twitter hashtag #B2BContentEvent. Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event tomorrow. Please also check out the new  SCORE Demand Generation Program  from Find New Customers. Content2Conversion   DemandGenReport. How will you recognize Jeff? Fortunately, it’s easy.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden. It is the last Friday of the Month, so next week we announce a new FOTM for September.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. B2B Lead Generation | Find New Customers Fan of the Month. Don’t forget our Laugh and Learn featuring @fearlesscomp show at 11am ET.). Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. Check out Don F.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Twitter] Are You Inspiring?
    Follow us on Twitter or like our Facebook fan page. B2B Marketing : Do you inspire? parable. A man walks past a construction site and encounters a man laying bricks. &# What are you doing?&# he asks. “I’m laying bricks.&# came the reply. He continues on and find another man with bricks. He asks “What are you doing?&#.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. What’s the biggest problem in B2B marketing today? Here’s what’s wrong with B2B marketing today. It’s deadly dull. Boring. Sleep inducing drivel. What does B2B Marketing really need today? healthy dose of Personality. Check this out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Twitter] Are B2B companies that refuse to engage in social media facing extinction?
    That can kill a business faster than an inactive Twitter account. “No.&#. That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora ).  It got my attention because it is a question I often hear in my classes too.  Oh puhleeeze.  Let’s see.  What do you think? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • OPENTOPIC  |  FRIDAY, AUGUST 7, 2015
    [Twitter] Social Media Rockstar Eric Tung - Why You Need Social Media
    Want proof of his Twitter prowess? Tung has posted 165,000 Tweets and amassed 153,000 Twitter followers. Example: GE used Twitter to promote a Periscope live-stream of their engine plant, where they filmed via a camera attached to a drone. You can add a tab on a Facebook page that imports your Instagram, Twitter or other feeds.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Twitter] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Facebook and LinkedIn have ‘like’ buttons to click on, while Twitter has an open heart that gets filled in when it's clicked. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek them out again and again; the opposite is true for bad things.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Twitter] How the Internet has made your B2B sales process outdated
    Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does).
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Twitter] Why 78 % of Marketers Struggle with Content Marketing ROI
    For example, let’s say you use Facebook or Twitter to promote the content. Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. And then….
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