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  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 10, 2010
    [Twitter] Connect Your B2B Customers with Social Media Profiles
    Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Klout allows you to find and engage Twitter influencers based on topic or hashtag so you can understand their network value. Business is getting more and more social. If so, which ones?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Twitter] 10 Marketing Trends for 2011
    Connect with Kenyon on  LinkedIn or follow him on  Twitter. Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 19, 2012
    [Twitter] Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey
    If you search Twitter, there are some very good Twitter lists of the leading content marketing influencers. have Twitter open on Tweetdeck on my desktop 24/7, I am a very avid user of Facebook, I don’t use Google Plus as well as I should, but like many people, I’m getting overwhelmed with how many social channels are out there.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Twitter] Should Google+ Be Part of Your Content Marketing Strategy?
    According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). Some of you may have already jumped into Google+. To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Search will do the rest.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Send him a tweet on Twitter or connect with him out on LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? But don’t fret! You’re busy.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Twitter] 7 Keys to Lead Scoring Success in Sales Lead Generation
    And you can follow Jeff on Twitter at  @fearlesscomp. 'Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.”
  • HUBSPOT  |  FRIDAY, JUNE 11, 2010
    [Twitter] The FIFA World Cup: The Biggest Event in Social Media Yet?
    Sony has launched what they are calling the Twitter Cup , which will pit tweets from countries participating in the World Cup against each other. The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media. ” The World Cup is also a massive groundswell of marketing activity.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 21, 2012
    [Twitter] Raising Your Content Curation to the Next Level
    With the advent of social media, it is also important to note that since everything on Facebook, Twitter, and similar sites happens in real-time, it’s important that the content posted to these sites be up-to-date , or at the very least, interesting and relevant (= shareable)  enough to be shared once more. In a word: Sources.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Twitter] Is It Really All About Relationships? Yes, It Is!
    While many people were attempting to quantify the “value” of a Facebook Fan or a Twitter follower I felt they were asking the wrong question.  Measurements like people talking about you on Facebook and watching for the RT’s and mentions on Twitter (or check-ins on Foursquare) are more likely to give you an idea of value.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Twitter] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Twitter] 3 Lead Management Questions Sales will Ask Marketing
    Twitter. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. What did you stop doing?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 14, 2013
    [Twitter] Connecting Your Social Media To Your Email Marketing Campaign
    Link your Twitter, Facebook and other social media profiles for your clients to scan with easy to find icons in your emails. For example, tell your client that if they follow a link on your Twitter page, they’ll receive a discount on their next purchase. You also give your clients a choice on how they want to follow you. Link Up.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 29, 2010
    [Twitter] Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Your B2B Marketing Plan Doesn’t Need Twitter. Read the full version here.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Twitter] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Using a pop culture icon and creating related copy often results in a ton of engagement on Facebook and Twitter. 'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. Going Guerrilla. Delving into Influencer Marketing.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Twitter] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Schema markup , Open Graph Tagging , and Twitter Cards are all vocabularies designed to help search engines and marketers more quickly identify and display key elements within web page architecture. '2013 was a successful year for KoMarketing. You’re Not eBay.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 9, 2010
    [Twitter] What’s the next big idea in B2B?
    recognized a few of the authors as people I’ve met and become familiar with via Twitter. Get your B2B Twitter Toolkit It’s a question you may often think about – I sure do. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. No more silos.
  • JUNTA 42  |  FRIDAY, MARCH 23, 2012
    [Twitter] Etch A Sketch Wins, Then Loses with Social Media
    Here are some thoughts: Ohio Arts and Etch A Sketch have no Twitter account. Even this Chicago Tribune article states , “ Ohio Arts, alas, does not have a Twitter Handle. If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Twitter] Setting Your Social Media Strategy – Part 2
    Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging. When it comes to branded presence, most corporations start by focusing on Facebook, YouTube, LinkedIn, and Twitter.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Twitter] [Chart] Marketing Automation Means More Marketing Jobs
    Twitter. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook. Reddit.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Twitter] 3 Tips For Creating Killer B2B Content That Generates Leads
    What’s more, prospects can even reach out on Twitter to contact the happy customers to ask questions. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. Now what? It’s lead generation time!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 23, 2012
    [Twitter] Social, Mobile, Local Media: How Retailers Can Formulate the Best SoMoLo Concoction
    There are numerous social applications that easily incorporate platforms like Facebook and Twitter. Consider your Twitter presence and develop a hashtag (if you don’t have one already) to help customers identify with your brand. For some, So(Social) Mo(Mobile) Lo(Local) may be a new term. Breaking Down the SoMoLo Mix for Retailers.
  • WEBBIQUITY  |  SUNDAY, MAY 30, 2010
    [Twitter] What’s So Funny About Social Media and Online Marketing?
    The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.
  • HUBSPOT  |  MONDAY, DECEMBER 10, 2012
    [Twitter] How the Red Cross is Using Inbound Marketing to Drive Donations This Holiday Season
    While the Red Cross is taking advantage of various social media platforms, its giving campaign is seeing particular success on Twitter via the hashtag #RedCrossThanks. The holiday season is here. Does that mean we shouldn’t sip eggnog, bake cookies, or pop champagne? Of course not! For example, you could give the gift of emergency shelter.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 4, 2012
    [Twitter] Social and Mobile Features Head the List of New Marketing Automation Capabilities
    create social media posts: deliver messages through social media, such as Twitter posts and Facebook updates. I’m getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST). This is based on nearly 200 questions to vendors, mostly about product features. We’ll get back to those in a bit. On to mobile.
  • LEADER NETWORKS  |  TUESDAY, APRIL 6, 2010
    [Twitter] Enterprise Social Strategy Begins With Discovery
    For example, if your key customer is a CIO, changes are LinkedIN or an industry specific thought leadership community is a more likely channel than, say Twitter. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. followed by "what's happening that we don't know about?" web 2.0
  • LEADER NETWORKS  |  FRIDAY, JULY 30, 2010
    [Twitter] 5 Tips For Managers of LinkedIn Groups: It Takes More Than Tools!
    One example could be asking the group to list their Twitter handles, or taking a poll. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Spammers and overt sales people peddling low-end transactions -- "buy my thing" -- are a plague that has overrun LinkedIn Groups. Step 2: Lead by example.
  • VOLACCI  |  WEDNESDAY, OCTOBER 2, 2013
    [Twitter] Share User Generated Social Media Content Risk Free by Embedding Posts
    As videos, tweets, photos and even simple quotes take on lives of their own on formats as diverse as Twitter, YouTube, Pinterest, Google+ and Facebook, it is hard to separate where content ends and social messaging begins. Pictured here are the options for Twitter, Google+ and Facebook. Chris Gaffney (@GaffneyCh) August 19, 2013.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Twitter] Social Media and Lead Generation: Befriending Your Audience
    Utilizing Twitter Cards is a great way to display your content to its best on Twitter, and their new Lead Generation card can help your potential leads convert without leaving the Twitter site. . 'Social media is a trend that''s not going away anytime soon. We''ve already discussed how to choose your venues for marketing.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Twitter] The Top 5 Reasons Your Great Content Fails
    If one person reads your content and finds it interesting, make it easy for them to share it with their own network via social- sharing buttons like Twitter and LinkedIn. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Sometimes your truly great content flops. • Pull.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 23, 2010
    [Twitter] 12 Ideas for Quick Blog Posts
    Crowd-sourced Q&A - Ask a question on Twitter and then aggregate the responses (with attributions to the respondents) into a blog post. You feel like you should blog more frequently, but you've just got so much going on. It's so hard to keep up with the Good Blogger schedule. yeah, I thought so. just like you. Do a photo of the day.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter] LinkedIn to Offer Marketers More Value via 'Follow Company' Feature
    Tweet It: Schedule a few tweets (both from your personal account and your corporate account) inviting your Twitter followers to follow you on LinkedIn as well. Consider sending employees some lazy tweets they can use to promote it to their Twitter followers as well. HubSpot jumped on generating a following right away. Until now.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Twitter] How to Run an A/B Test [FAQs]
    For example, let''s say that you''re curious if Twitter followers will like something on a landing page, you wouldn''t want to promote the A/B test content anywhere other than Twitter. Not on Facebook, not through email -- just through Twitter. 'When was the last time your boss said, "We have enough leads for the day. Awesome!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Twitter] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive. Check out their Twitter feeds for a great example of this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 6, 2009
    [Twitter] This is the future of social media
    Google is in the best position by far to define social media monitoring, especially now that they are taking steps to fold in data from Twitter, Facebook and other platforms. 6) We become the Internet.    Today, people talk about Twitter, Facebook etc., But I don’t think we have really seen anything yet!  It would work.  .
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Twitter] 7 Trends From The Focus Technology Marketing Handbook
    While Facebook, Twitter and LinkedIn dominate the majority of social traffic, Focus recommends we not forget the “best of the rest.” Recently Focus released their Technology Marketing Handbook  (no registration), a compendium of marketing tips, tricks and trends crowd-sourced from us technology marketers ourselves. Well deserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 26, 2011
    [Twitter] Breaking Blogging’s Biggest Taboo
    I’ve had many reasons to feel blessed and grateful to you, my {grow} friends who have been with me every step as my blog creeped into the AdAge Top 50, my book The Tao of Twitter charged into the top 5 communications books on Amazon, and my teaching and consulting activities matured into more interesting and high-profile engagements.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 14, 2011
    [Twitter] The B2B Marketing Insider Blog Posting Schedule
    If nothing else, check out Griddy and Brankica’s blogs or follow them on Twitter. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. What is your schedule? Well, actually she called it a “simple document&# but compendium sounds much better right? When I saw her post, I felt inspired.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Twitter] How to Measure Social Media ROI Like the Experts
    For example, you may find that Twitter drives the most site traffic, Facebook generates the most leads, and LinkedIn generates less but more qualified leads. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That's all true, and all important to monitor. Track visit-to-lead conversion.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Twitter] Marketing Automation Catching On Fire
    Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. What do you think ?
  • ENGAGE  |  FRIDAY, AUGUST 12, 2011
    [Twitter] Is Your Content Worth Stealing?
    They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. I hope you steal this blog post. There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure. actually want you to.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 30, 2011
    [Twitter] When a Blog is More than Just a Blog
    I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This could be one of the reasons that the ROI on social media is lagging for many. Obviously you can't just Tweet your own content, but only sharing other people's stuff isn't doing much to drive traffic to your company, is it?
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 26, 2012
    [Twitter] How to Make Social Media Marketing More Effective:10 Do’s and Don’t Tips
    Also use content on LinkedIn, Twitter and Facebook to drive traffic to your blog. Social media and its marketing are very important, and how you execute can mean the difference between fair and great results. We all try to formulate best practices. Here are my thoughts and I would love to hear what you would add to the lists: DO’S.
  • PAUL GILLIN  |  TUESDAY, MARCH 13, 2012
    [Twitter] IDC Sees Massive Disruption From Industry’s Platform Shift
    Frank Gens (photo by Jeff Ballard via Twitter @jballard). The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Twitter] Do Most Online Communities Fail?
    To get a feel for that you can read some of Jeff Carter’ s posts on social media and trading and why he likes Twitter better than Facebook for building his social media trading community. This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. Have a vision.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [Twitter] Marketers Ruin Good Marketing Opportunities
    Share your view in the comments below or with me on Twitter ( @wittlake ). Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. The incredible results the early adopters reported are not repeated. Early adopters have vision.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 17, 2011
    [Twitter] New Features Added to B2B Marketing Zone and Social Media Informer
    For example as I’m writing this, I see a few great posts right up top: •  3 Questions To Ask About The Qualified Lead You Just Received… •  Do B2B Editors Get Twitter? •  The evolution of social media power and influence. You can find a long list of the Featured sources on the right side.  You can change the Edition at any time. 
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Twitter] Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How
    But there's no universal dashboard pulling in the same type of insights across all platforms, such as Facebook, Twitter, etc. You can follow her on Twitter or read more of her posts on SavvyB2B And the Eloqua blog post about the playbook and grid boosted referrals to the Eloqua website by 43%. She suggested the grid. And it's inviting.
  • ENGAGE  |  TUESDAY, JUNE 12, 2012
    [Twitter] 4 Awesome Mobile Websites to Learn From
    Think about the last time you were checking Twitter on your iPhone. ” Twitter doesn’t open up your New York Times app, it just sends you to the website. In the rush to develop a mobile app, too many organizations are overlooking an even more basic need: a mobile-friendly website. You clicked the link and BAM! Double win!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Twitter] 5 Email Marketing Strategies for Customer Retention
    Connect with Jana on Twitter @jana_fung. 'by Dayna Rothman We are excited to introduce Jana Fung as today’s guest blogger. Jana is a marketing manager at MixRank. She is optimistic about the growth of online advertising and has a passion for helping online marketers execute campaigns. So, you’ve just closed a huge deal for your product.
  • SALES LEAD INSIGHTS  |  TUESDAY, DECEMBER 29, 2009
    [Twitter] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
    It can take a large company months to make a decision on something as simple as optimizing a site, starting a blog or opening a Twitter account. noticed on Twitter that you said your #1-read blog post is the one about marketing communications job descriptions. My guest today is Dianna Huff of DH Communications.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Twitter] Social media strategies businesses should learn from politicians
    I used to do a lot of political blogging, but I have practically abandoned it due to the more immediate nature of Twitter and Facebook. If they are on Twitter or Facebook, that is where they must go and be as comfortable engaging directly as they would in person. 1)  Capture passion. What is politics really about any way?  Digg this!
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Twitter] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. What made you want to start your first blog? and Italy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Twitter] Case study: A marketing strategy when you have nothing to sell
    They have a lively Facebook and Twitter presence emhpasizing “no other mountain compares to the inspiring scenic beauty, varied terrain and rockin’ nightlife.” You can find her blog at [link] or on Twitter @tiffabrown. The dismal outlook at Lake Tahoe. guest post by {grow} community member Tiffany Brown. Last year, 7.6 Studios.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 31, 2013
    [Twitter] Understanding the moving target of Facebook reach
    Related Stories Why research firms are screwing up content marketing The Future of Twitter What skills do you need to succeed in marketing? 'In our latest Marketing Companion Podcas t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? Are we safe? Of course you are!
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Twitter] Case Study: Using Integrated Digital Marketing to Sell Old Books
    The site also contains social share buttons linking to solid presences on Facebook and Twitter. The company’s tweets are mainly promotional; given it has over 20,000 followers, it seems like Strand is using Twitter as a social newsfeed for upcoming events. Sometimes cutting-edge marketing is found in the unlikeliest of places. Snappy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Twitter] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    Jigsaw, LinkedIn, Facebook, Hoovers, Twitter etc. A colleague of mine recently discussed the 7 bad habits inside sales people practice. So in this edition, we’ll flip the coin and take a look into the actions and habits that make Business Development Reps successful. Prospect companies and accounts, not people. Track yourself in several ways.
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Twitter] Friday Wrap-up: This Week in B2B Marketing Tips
    Twitter Tools to Enhance Your Marketing. Nice post here from the Social Media Examiner that provides details on five Twitter tools you might not have heard of before. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Simple PowerPoint Ebook Template for Mere Marketing Mortals. Enjoy.
  • B2B LEAD BLOG  |  FRIDAY, JULY 27, 2012
    [Twitter] Friday Wrap-up: This Week in B2B Marketing Tips
    Twitter Tools to Enhance Your Marketing. Nice post here from the Social Media Examiner that provides details on five Twitter tools you might not have heard of before. Twitter Tools to Enhance Your Marketing. There were certainly a couple of surprises for me. Simple PowerPoint Ebook Template for Mere Marketing Mortals. Enjoy.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Twitter] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Twitter at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Twitter] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Twitter at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 30, 2011
    [Twitter] Why the Fate of Your Website Will Be Decided in Less Time Than it Takes You to Read This Sentence
    While websites of today are less likely to be plagued with way too many giant images and clumsily loading content (though that still happens), they still run into the problem of including too many calls to dynamic content (like embedded Twitter streams) that slow down the overall load speed of a site. S peed kills on the web.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 26, 2010
    [Twitter] How to Improve Your B2B Sales Workflow with Social Media
    Follow him on Twitter at @umbertom. In my last post I defined social intelligence as a new form of intelligence that delivers a much broader view of the prospect. Intelligence Tip #1: Listen before you talk. Social selling technologies and methodologies allow sales reps to: Monitor what is being said about and by the customer. leader.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter] Can Lead Generation Become More than “Frosting and Cherries?”
    Connect with Kenyon on  LinkedIn or follow him on  Twitter. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  The Demise of Lead Generation. The lead generation process is too expensive. 
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Twitter] The Definition of Omni-Channel Marketing – Plus 7 Tips
    If we know their VIN [Vehicle Identification Number], if we know their name, if we know their Twitter handle, and we know whether they like to go to the dealership or they don’t like to go the dealership, this helps us treat them in a way that they want to treated.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter] 11 Reasons Your LinkedIn Company Page Sucks
    This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. Up until recently, the value of a LinkedIn Company Page was minimal. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Twitter] Can you answer the most painful question in marketing?
    The world doesn’t need more posts about the “Five biggest mistakes on Twitter.&#   However the world does need more of YOU.  The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. confused and strained look came across his face.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Twitter] Top 10 Ways to Use del.icio.us - lifehack.org
    Share your photos with KoffeePhoto BlueOrganizer: Smart Browsing Tool for Firefox WinStikker - Post Stikkits from your Desktop Add some sparks to Online Calendar App: Google Calendar Review: EditGrid a web based spreadsheet application 5 Ways to Use Twitter for Good Poor boy Apple Dot Mac alternatives Ask Readers: Tips on Organizing Bookmarks?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 5, 2012
    [Twitter] 4 Things to Watch Before 2013
    “Social selling” is the buzzword du jour in the Sales world, where reps are beginning to go out of their way to launch Facebook, Twitter, and LinkedIn presences that help drive key marketing messages and influence the research buyers are doing on their own. Can you believe it’s September already? Digital backlash. 
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 17, 2010
    [Twitter] Text “WhoCares?” to 66863
    On this application platform, a variety of other communication mechanisms, like Facebook, Twitter, and Foursquare continue to evolve. Is Text Messaging Relevant for B2B Marketers? this post first appeared on Destination CRM ) There is a lot of discussion about whether text messaging is relevant in a B2B marketing environment.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Twitter] 4 Metrics You Need To Track In B2B Lead Generation Programs
    Share your advice, or questions you have, in the comments below or with me on Twitter ( @wittlake ). 'Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. Measuring B2B Publisher Lead Generation Programs.
  • AD YOUR COMMENT HERE  |  THURSDAY, AUGUST 5, 2010
    [Twitter] Thoughts on Flipboard: Content vs Social
    So, if someone in your Twitter feed posts a link, you can view the actual link – graphics and all – in the App. Once I get that targeted info, I explore what my social network is reading (Twitter links, Facebook posts, Google Buzz, etc).  I’ve been using Flipboard for about two weeks now.  Do I like it?  Sure, it’s pretty. 
  • MARKETING INTERACTIONS  |  THURSDAY, JULY 8, 2010
    [Twitter] Define Progressive Triggers for Content Marketing Programs
    post, asking a question on Twitter, replying to an email you sent to. One of the questions I get asked often is how to define and respond to triggers within content marketing programs for B2B complex sales. wish there was a simple answer to this question because it feels like I'm copping out if I say, "Well, it depends." phone.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 9, 2013
    [Twitter] Be Bold:know that you don’t know!
    Learn more at jeffshore.com or follow Jeff on Twitter. 'Be Bold: Know that you don’t know! Ken:  This a guest blog by Jeff Shore on his new book.  I have written on this topic often, I believe it is almost a lost art in selling… I stress this with all my clients. The art and science of asking questions is the source of all knowledge.”.
  • BLOG MY CALLS  |  TUESDAY, MAY 14, 2013
    [Twitter] How Many Phone Calls Does Your Marketing Generate?
    For example, in our experience, Facebook and Twitter don''t produce phone calls with any degree of regularity or consistency. 'This is the question that marketers want answered when they invest in call tracking. This is the singular question they are trying to figure out. And, how can you find out? Different Call Volume for Different Tactics.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Twitter] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it.  Strategy
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Target Creates a Community: #PhillipLimForTarget
    Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Fans were all over Facebook and Twitter – not to promote the line, but to complain. 'Author: Maggie Jones Shortly after 12:01am on Sunday, the Phillip Lim for Target Collection went live online. Know Your Influencers.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Twitter] Five Keys to Creating Content that Drives Awareness
    Noting the launch of Twitter lists today isn’t helpful. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? Answer: “Well, DUH!&#.
  • THE NEW STRATEGIST  |  TUESDAY, JULY 12, 2011
    [Twitter] My Review of the Google+ Reviews
    It’s all over the traditional news media, blogs are writing about it constantly, and Twitter is being barraged by people talking about it, begging for invites, praising it’s awesomeness, tearing it apart for being crappy, or posting one of thousands of ‘reviews’ of the newest social network. Haven’t heard of Google+ yet? Ok, so now what?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Twitter] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Join our discussion on Twitter @InsideView and search for our hashtag: #contentmkt13. 'Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata , presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 25, 2011
    [Twitter] What the Experts Won’t Tell You about Blogging, SEO and Social Media Marketing
    If your ideal prospects do not spend their time one twitter, why would you waste your time there? Have you heard everyone talking about all the great things that are possible when you blog? Everyone telling you that you need to invest in social media marketing? Perhaps you have even experimented with some of these new mediums.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Twitter] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. 'There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Survey Highlights. Most nonprofits do not have a documented social media strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Twitter] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Twitter] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content. 'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Final Thoughts.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Twitter] Content Marketing for Fun and Profit
    Successful content marketing depends on getting your story told as much by folks on Facebook and Twitter as it does coverage in the New York Times (not that  that’s  such a bad thing). 'Photo credit: Wikipedia. and What do your customers want to do? This What is that definition? And accomplishing that goal isn’t always easy.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, FEBRUARY 10, 2013
    [Twitter] Three More Trade Show Goofs and a Ray of Hope
    or follow me on Twitter @bizmarkter. Last week we revisited one of my favourite themes: the shocking inability of  most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows.  This dude did not get that memo.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter] A B2B Marketing Fail With Positive ROI
    I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. wanted to prove something to myself, to my coworkers, and to my clients and prospects.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Twitter] 10 Inbound Marketing Videos That Will Make You Giggle
    The Marketing Office (Twitter Spoof). Synopsis: HubSpot hasn't always been fluent in the language of Twitter. Whoever said business content had to be limited to text? Creative content can be fun and effective, and it can take the form of more than just text-based blog articles and ebooks. And there are so many possibilities! Link Love.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2011
    [Twitter] Stop shoving social media down my throat
    Don’t worry about Twitter.&#. Certainly employees can become online &# beacons&# for your brand, but don’t force them to do it or dismiss it as a “hiring problem&# if they don’t want to blog or participate in Twitter. This is a philosophy that sounds good, but is often detached from practical reality.
  • ENGAGE  |  MONDAY, OCTOBER 15, 2012
    [Twitter] Are J-Schools Finally Going Digital?
    became a mainstay on several message boards and AIM chats; we were live commentating TV events on those platforms long before Twitter came along. There’s been a lot of hand-wringing in the professional media and higher education over the state of journalism schools. Are they worth it? What are kids these days really learning?
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Twitter] Your Favorite Social Site Can Also Be Your Mobile Site’s Best Friend
    Twitter: The reason Twitter is out-performing Facebook in its mobile monetization efforts on a consistent basis, is that when the service was designed, it never specified an ad format. This allowed Twitter to mold its advertising strategy to mirror the market, which of course is leaning towards mobile. Mobile
  • LOOPFUSE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] A Little Lead Flow Love: Setting Up Your Lead Nurturing Email Program [How To]
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. Conditional Nodes. Pause Nodes.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] 7 Essential Questions to Ask an External Social Media Manager
    While web design can be tweaked after the fact and copywriting can be refined before it’s published, Twitter updates and Facebook posts are there for a lifetime. Outsourcing business development tasks is nerve-wracking to begin with – but when it comes to social media management there’s even more at stake. The possibilities can be endless.
  • CONTENT MARKETING TODAY  |  TUESDAY, AUGUST 25, 2009
    [Twitter] The Best Way to Promote Your Offline Business to Online Prospects
    You can find him on Twitter at: @doncampbell. Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches. Guest post by WordPress fanatic and small business web consultant Don Campbell ). How To Claim Your Google Local Profile. Yahoo Local. Microsoft (Bing).
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 29, 2013
    [Twitter] Top 5 Tenets Of An Effective Community Management Policy
    Offer the commenter a private alternative means of continuing the conversation—perhaps through your LinkedIn or Twitter profiles. 'As outlets for showcasing your brand’s eminence and personality in the industry, customer-facing platforms for community building are essential for driving brand awareness and engagement. 2: Respond to everyone.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Twitter] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    According to Cuban, Google (and other search engines) are failing to index the most important information: the information that''s being created and shared on social sites like Twitter, Facebook, Pinterest, Instagram, Tumblr, and SnapChat. 'As marketers, we all know that great writing can help our content stand out from the crowd. analytics
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Twitter] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    Check out a recap of last night’s keynote events with Kevin Akeroyd in this short video: Check out more resources about the Oracle Eloqua platform here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13. 'by Eloqua | Tweet this Is your organization customer obsessed? Oracle Eloqua Profiler. Eloqua AppCloud.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 15, 2013
    [Twitter] 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013
    Follow the SiriusDecisions Summit discussion on Twitter with the hashtag #SDSummit. He currently runs B2B Fusion , a vendor neutral business helping business-to-business sales and marketing leaders accelerate revenue growth by connecting marketing investment to new revenue opportunities. Several trends of discussion were new this year.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Twitter] Why Spelling and Grammar Matter in Marketing
    On Sunday night, the NBC-owned @BreakingNews Twitter account sent out an update saying that the President would have a “personal” statement on Monday. Many people who saw the message on Twitter speculated what the statement could be, but also wondered whether it was, in fact, a typo. Probably not. Did people write about it?
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Twitter] 5 Ways to Use B2B Social Media to Break Company Silos
    What does it mean for sales and customer service now that anyone can easily contact the company on Twitter? Many B2B companies approach social media the same way they approach other parts of their business. With silos. Even social media starts in a silo, usually in the marketing or pr department. Align Sales with Social Media.
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