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  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Twitter] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Follow the event discussion on Twitter with the hashtag #EE13. by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. Create contagious content that motivates conversations. Grow engagement consistently across channels.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Twitter] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. 
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Twitter] The Top 10 Free Content Analytics Tools
    The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword. Let’s take a look. 1.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Twitter] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Twitter] What’s Your ROI?
    This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Michael Brenner is a Sr. Director of Marketing for SAP. What is your return on marketing? Many marketers cringe. Metrics
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Twitter] 9 brands prove vulnerability is good for business
    DOMINO : Via TV spots, Facebook, You and Twitter, J. Twitter account became inundated with tweets by frustrated customers. On Twitter, Taco Bell linked to comedian Steven Colbert’s musings on the controversy; on Facebook, they offered free tacos, encouraging customers to make up their own minds about the beef in question.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Twitter] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Twitter] Social Pro Case Study: Creating a Presence on Facebook
    The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Twitter] How Luxury Brands Should Tackle Content Marketing Attribution
    “Access All ASOS” reached 12 million audience members on Instagram and Twitter, the number of spontaneous brand mentions rose 600 percent, and web traffic referrals increased by 800 percent. Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. The results were impressive.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Twitter] What Social Media Looks Like at the New B2B Version of Kodak
    Let’s start with the main Kodak Twitter profile. The Twitter profile of @Kodak has been minimally used in the past and does not have many followers. And I know that this is day one, but the Twitter link from Kodak.com leads to the Twitter account of Kodak Chief Blogger Jennifer Cisney. Now that company is gone.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that one can join for personal or business use. Twitter. For the sake of creativity, I’ll define Twitter in 140 characters or less: “Twitter is a platform that allows users to share 140-character long messages publicly. Analytics.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Twitter] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account. Meanwhile, Pinterest has over 10 million users, 98% of whom have a Facebook and/or Twitter account. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. It did to us.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Twitter] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! You can follow me on Twitter at @fearlesscomp. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. If you want marketing results, you need to personalize the content you send out.
  • SYNECORE  |  SATURDAY, FEBRUARY 8, 2014
    [Twitter] My 60-Minute Blog Challenge
    But the Internet is right here, calling out with invitations to check my Twitter feed and email updates. A couple weeks ago Hubspot presented the Blogosphere with a challenge to conceptualize, write, and post a blog in 60 minutes flat. read a great many of them, some that were very impressive, and others that…well, weren’t. How meta.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Twitter] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant.
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 13, 2010
    [Twitter] The State of the Blogosphere 2010
    With the rise of Twitter, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter. Their longevity far outlasts the short-term memory of Twitter or any other micro network. In fact, with Twitter, we are simply competing for the moment.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Twitter] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Twitter] Why You Need an Editorial Calendar for Social
    If you tweet 10 times a day in your first month on Twitter, and then don’t make a peep for days, you lose credibility. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social? It helps you maintain a consistent cadence.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2011
    [Twitter] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    He invites you find him on Twitter. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. It’s always been about the writing. These days, the writers are leading the charge. Here’s how to make your writing skills make your career: 1.
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Twitter] Choose the Right Social Networks to Boost Your Business
    You can easily search for your brand name on Twitter (“My Brand”), search mentions (@MyBrand), and hashtags (#MyBrand). They cross-post the videos to Twitter for maximum reach. Rolling commentary and news: Twitter. Twitter is a continuous feed of news and rolling commentary. Let’s start with the bad news. hear you.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Twitter] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Twitter at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Twitter] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Twitter at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Twitter] 5 Ways To Double Your Social Media Results
    Here’s a quick run-down before we get into the details: BufferApp : Single-click, editable auto-sharing (Twitter, and soon available for Facebook updates) at whatever upcoming time slot is likely to get you the most clicks, retweets and likes. These tools show when your Twitter followers are active online. Timer Apps.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Native Advertising Is Not Content Marketing
    For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” When you see the phrase “native advertising,” what do you think? Do you think of content marketing? The words we use are important. custom publishing, custom content.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Twitter] 7 Promotion Tactics to Get Your Content Seen
    That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. That has you sharing – even on Twitter – an additional 44 times a day, for a total of 55 times a day. There’s a terrible truth about content: Most of it will never be seen.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Twitter] Sorry Toto. We’re not in NYC any more.
    Follow the President of Find New Customers on Twitter here. Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Twitter] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 10 User Generated Content Campaigns That Actually Worked
    To help boost top-of-mind awareness, Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels and handed them out throughout different cities, in order to increase its exposure on Twitter. You’re in luck! Nearly 4,000 customers submitted entries in a three week span.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Twitter] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Twitter chats, webinars, infographics and eBooks are also great sources for SlideShare content. Savvy marketers have called SlideShare the “sleeping giant.” But many marketers aren’t tapping into its full potential.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 20, 2012
    [Twitter] 4 Reasons For B2B Marketers To Explore Pinterest
    While Twitter and Facebook require constant upkeep to stay on top of fan and follower comments, questions and shares, brands are able to push out content on their own time without a brand page to constantly update. But despite its reputation as a service for brides and decorators, only 58% of the visitors to the site are women. Niche Value.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Twitter] 9 Hilarious Out-of-Office Email Auto-Replies
    Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.). Since I usually throw them up in a hurry, I don''t take a lot of time to get creative. content creation
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Twitter] What to Know: SMX West 2014 Takeaways
    According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. Everything is Becoming Personalized.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Twitter] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Twitter: @stein_nick. Mobile and social technologies have radically changed the way people buy. Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the interaction with potential customers continues to evolve. Consumers are Better Equipped. What About Gamification?
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Twitter] Top Blogging Statistics: 45 Reasons to Blog
    32) Twitter users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users. 44) Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn. Wondering if you need to set up a blog ? times/month.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Twitter] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 23, 2010
    [Twitter] Mayday and Caffeine – Two Google Projects That Changed Your.
    Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Your B2B Marketing Plan Doesn’t Need Twitter. Think again. The question is no longer, “if we should get started?” Sign up.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Twitter] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Twitter] 5 Best Paid Distribution Methods And When to Use Them
    64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Twitter] 17 of the Best WordPress Plugins for Marketers
    Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 17 Essential WordPress Plugins for Marketers. 1) Jetpack.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Follow her adventures on her Twitter. Guest post by Celina Conner. It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Twitter] E-Quip Blog: The Minimalist Marketer
    For example, check out Sonjas Twitter profile. Share to Twitter Share to Facebook. Twitter Page. Sunday, November 6, 2011. The Minimalist Marketer. British marketing consultant Sonja Jefferson somehow concluded that I was an effective marketer. Now she wants to interview me for an upcoming book on content marketing. Posted by.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Twitter] Top 5 Reasons to Create a Co-Marketing Partnership
    However, while we tried to figure out Google+, Twitter etiquette, and Facebook’s latest format changes, some traditional tactics continued to pull their weight even though they weren’t in the spotlight. Social media has dominated the headlines in 2011 and will most likely continue to create buzz into the New Year.
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Twitter] The Necessity of Sharing with Your Competitors
    If you want people to continue to visit your blog or interact with you on social media like Twitter or Facebook, they want something in return (valuable information). The same is definitely true online and with social media. That means that in order to stay top of mind, you have to be producing new content pretty much daily.
  • SAZBEAN  |  WEDNESDAY, MARCH 2, 2011
    [Twitter] Missing the Boat by Not Connecting Sales to Marketing
    good CRM can help the situation by tying customer information with their social profiles (Twitter, website, etc.) so salespeople know where to look for more information. The disconnect between sales and marketing is probably as old as the two industrys/jobs. Your cold call is to selling what playing the slot machines is to earning a living. 
  • DOCALYTICS  |  TUESDAY, JULY 29, 2014
    [Twitter] Your Prospects Hate You: 3 Content Marketing Turn-offs You've Got to Stop
    Twitter alone has over 600 million users, which is a type of reach that even the most expensive traditional campaigns can't promise. Twitter or LinkedIn can be significantly better for sharing educational business content because that's where users are looking for it. Read Time: 3 Minutes. Do your prospects hate you? Tweet. p/d41HES.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Twitter] How Google+ Is Changing the Web, Even Though No One Wants It To
    It couldn't reach a deal with Twitter to include the popular social network's data in Google search results, and Facebook was already in a deep relationship with Google's core search competitor, Microsoft. Google gave the world something it didn't want with the launch of its social network, Google+. But that didn't matter. 62 million users?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Twitter] KoMarketing Top B2B Marketing Blog Posts From 2016
    The 10 Don’ts of Twitter for B2B Marketing. Kristen Vaughn’s article highlighting ten things NOT to do on Twitter rounds out our own top ten posts from 2016. In this article, Kristen highlights practices to avoid using, if the goal is to build authentic relationships and utilize Twitter as an important asset for B2B marketing.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    [Twitter] Got Lead Gen? A Book Review
    The minutiae behind Google ads and Twitter promotions changes hourly, which is pretty bad news for a book in analog format that seeks to explain them. I don’t doubt for a minute that Mr. Scott will update the book regularly, but I’m not sure it’s wise to try to keep up with social media bidding models in your spare time. It keeps going. 
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] Tim’s Top 10 Tips For The Bestest Website Ever
    And a Twitter feed. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what?
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Twitter] 8 Companies Totally Rocking Their LinkedIn Company Pages
    The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. That''s obviously a different audience.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 9, 2011
    [Twitter] How We Know Users Are in Charge of Technology
    Now we have Twitter and Facebook , Google and YouTube , Skype and Yahoo , PhotoShop and iTunes. It’s clear to me that users are in charge when it comes to technology. It wasn’t always that way. When programmers ruled, we had acronyms. Confusing, unintelligble acronyms. Now it’s all fun. The users are in charge.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Twitter] What Is CRM? [FAQs]
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Corn Row Marketing? Well, no.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Twitter] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    You can reach him at steve@28marketing.com or follow him on Twitter at @sgersh. Thank you @ckburgess and @tompick for referring @fearlesscomp as a “Special Honorable Mention&# for the #nifty50 men of Twitter. We’re honored to bring you insights from him. Steve Gershik. Thanks Steve. _. By Steve Gershik. Thanks Steve.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 27, 2011
    [Twitter] Should Social Media Be Outsourced?
    The path to effective social usage for corporations has been littered with faux pas and missteps that have made many companies regret starting a Twitter, Facebook or LinkedIn account. In Chrysler’s case, an employee of the social media firm posted a profanity laden update on the official Chrysler Twitter account.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Twitter] Timeless Social Media Wisdom from Winnie the Pooh
    On Twitter. “It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”. Written by Brian Adams. Via SocialMediaToday.com. Here are a few of their thoughts penned by A. Here are a few of their thoughts penned by A. A. Milne: On Content Creation. On Personal Facebook Posts.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. Be A Deeply Disagreeable Person. Be A Real Time Thinker.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Twitter] Context Marketing in Context: Beyond Inbound and Content
    Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. The term context marketing is not new.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Twitter] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable. But Web 2.0 Marketing Social Media
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 8 Dos and Don’ts of Networking Follow up
    DO : “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.” DON’T : Buy a list of event attendees and email them all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Twitter] How Google’s failure helped me become a dramatically better writer
    But I soon learned that if something important were trending, I would pick up on Twitter or some other way. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? Brian Shih, former leader of the Google platform, said it was political. have no idea.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Shift-drag will pan.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. Nearly half of these firms (46%) redesigned their website in the last year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Twitter] Can you adapt to radical social media marketing change?
    Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City.  Kelly.  Dr. Kelly had just written a book called “ How to be a Star at Work.” Honestly,
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Twitter] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    Let me know your thoughts in the comments below or on  Twitter ,  LinkedIn ,  Facebook. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The report highlights the major challenges CMOs are facing. 2011).
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 16, 2012
    [Twitter] The Time is NOW for Social Media in the Hospitality Industry
    The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. The definition of hospitality is “the friendly reception and treatment of guests or strangers.” Location-Based Loyalty. Everyone is a Reviewer.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Twitter] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. That’s right. It’s confirmed. It’s true!
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Twitter] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    From Twitter’s deals with PAC-12 and Thursday Night Football to the recent announcement that Tumblr is launching its own live video service , no social channel is immune to the live video craze. It seems like every week something new happens on Facebook Live video. nofilter. Unpredictable Content, Predictable Results.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. But here''s a little secret, marketers: You don''t need Photoshop to create great designs.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Twitter] Tried and True Techniques for Fusing Offline and Online Marketing
    InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. Why not include a Twitter # at the end of your ads, to give people an incentitive and place to talk about it? Old Spice also promoted a discussion on Twitter via "Fabio Beats Old Spice Guy?". Create Calls-to-Action. Great!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Twitter] 3 Viral Marketing Campaigns That Are Worth the Catch
    Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. The #TacoEmojiEngine campaign lives on Twitter, where trends are a way for users to gauge which topics are going viral that they are most likely to care about based on their interests, network, and location. That free trial of Netflix you signed up for?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Twitter] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Twitter] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Twitter] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Twitter] B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?
    You can follow her on Twitter or read more of her posts on Savvy B2B We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. The fact that buyers are now in control causes no end of frustration in B2B organizations. B2B Buyers are Consumers Too.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Twitter] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook? No worries.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Twitter] The Visible Expert: Why Every Firm Needs an Industry Star
    After you know your audience, you can increase your visibility through online content such as blogs, webinars, and Twitter feeds; you can also do so by expanding your network of contacts and pursuing partnerships with other Visible Experts and their firms. Image: Courtesy of Access Consciousness Blog. But what is a Visible Expert? Lee W.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Twitter] PowerViews with Tony Zambito: Buyer Predictability
    You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Understand the Buyer''s Backstory. Study Lead Behavior. Stay Tuned
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Twitter] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] B2B Native Advertising: Forbes BrandVoice By The Numbers [Research]
    Share your view in the comments below or with me on Twitter ( @wittlake ). Native advertising, and more specifically native content publishing, is hot. Nearly every major publisher already has a program or is working on one. For B2B marketers, the Forbes BrandVoice program is one of the original and most established programs. Conclusion.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Twitter] B2B Email List Guide: Buy, Rent or Build Your List
    Share your view in the comments below or with me on Twitter ( @wittlake ). Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? This guide will get you started. Your Turn.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter] How to Leverage LinkedIn for Lead Generation and Recruitment
    Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. LinkedIn for Recruiting. LinkedIn for Lead Generation.
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Twitter] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    Karrie says she wouldn’t have done as well advertising on Twitter, for example, because her audience didn’t really hang out there. It works with Facebook, Twitter, LinkedIn, Google+, and Pinterest. You can get 30 shares on Twitter, Facebook or Google+ for about $3 per piece of content. Budget running low? Short answer?
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Twitter] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    Motherboard: White Supremacists Are Still Using Twitter Ads to Spread Their Message. In the aftermath of Donald Trump’s victory, Facebook and Twitter have faced intense scrutiny for their policing—or lack thereof—of fake news. Selected by Erin Nelson, marketing editor. Selected by Craig Davis, editorial intern.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Twitter] Should You Pay for Content Distribution?
    For example, this Lululemon Athletica post introduces us to a helpful blog article. 3) Twitter Engagement Tweets. Like Facebook promoted posts, Twitter engagement Tweets allow brands to directly target audiences that are likely to engage with their content. This doesn’t mean we’re throwing in the towel, though. Far from it, in fact.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 4 Creative Ways to Make Your Website More Personalized
    If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Follow Amanda on Twitter:  @AmandaKahlow. Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1 st , 2015.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Tom is work centered: Tom is climbing the corporate ladder.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Twitter] The Secret Ingredient to Effective B2B Content Marketing Performance
    Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. KoMarketing has been writing about the value of content marketing for years. The secret ingredient is an effective distribution channel. Final Thoughts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 24, 2013
    [Twitter] 10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
    While there were many ‘tweetable moments’, here are 10 actionable content marketing tips , and the speaker Twitter handles that if you weren’t following, you will be now! 1. by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. Trip Kucera, Aberdeen Group @TripKucera. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Twitter] Five steps to create breakthrough actions toward “Everest Goals”
    Follow her on Twitter  and  LinkedIn. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? Step 1: Find Inspiration. If Erik can climb Mt. Who inspires you?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [Twitter] Guest Post: Beware the ROICAGR
    The keyboard keys went twitter-twitter send! Beware the ROICAGR. As told by Mr. Jabber Wocky, Product Manager in Wonderland. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. Beware the ROICAGR, my son! so rested he by the Moneytree.com.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Twitter] Social Media Legal Risks for Financial Institutions
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Author information. Ethan Wall. Social Media and the Law
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Twitter] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    Remember, you don''t have to be on every social network, but you should be on ones that can help grow your business. 3) Want more exposure on Twitter? If the only updates that appear on your Twitter account are just broadcast posts about your content, you''re doing it wrong. All of us are trying to get better at our jobs. Awesome!
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Twitter] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. As a digital marketing firm we get questions daily about how different strategies can work for our clients. Why Have a Facebook Page? Take control of your online reputation. Do it Right!
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Twitter] How to Socialize an Event
    During breaks, she will post these pictures and videos to Google+, Twitter, Instagram, and Pinterest as well as retweeting and resharing other people’s posts about the event. You can find many tools to do this by searching for “stream twitter hashtags” on Google. Here’s how. 1) Pick an evergreen hashtag. Get real. Get real.
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Twitter] Widen Top of Funnel Marketing and Generate More MQLs
    You can follow him on Twitter via: @brianhession. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be nurtured into a pool of viable MQLs. Summary.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Twitter] How to Create a #Winning Content Marketing Campaign
    You can then add a bunch of these personas to a twitter list and monitor it using Tweetdeck or Hootsuite, for example here is one I started to create for “Content Marketing” You can also use the newly acquired FollowerWonk  to search for people with certain phrases in their bio (e.g. Mapped Against Business Goals. Surveys.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. 3. Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? Humans are visual.
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