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  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 18, 2010
    [Twitter] Q&A Excerpt: Driving Leads with Social Media
    Social media – blogs, discussion forums, twitter feeds, reviews – shows up in search results. In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? View the entire Webinar. Christopher: Buyer behavior has changed. Social media is an important part of that shift.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Twitter] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Twitter] Facebook Takes a Swing at LinkedIn
    If I want to read those kinds of updates, I put on my career hat and head over to LinkedIn or Twitter.&#. Facebook is creeping into every nook and cranny of our personal online experiences so it’s not a surprise that they’re taking a crack at the professional market. Facebook for business? BranchOut soothes the pain.  Fake posts?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 8, 2013
    [Twitter] Social business, the forest and the garden: Your intranet is not the Internet
    Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Why does that happen? Williams was published.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Twitter] Email bankruptcy and internal social networking
    Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work?
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Twitter] Sales Operations Instant Lead Routing Technology Advances
    For more information on ReachForce, visit our web site at [link] or follow us on Twitter @reachforce. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 3, 2011
    [Twitter] Let blog comments through – no matter if they are negative
    was chatting on Twitter with the Vice President of Content at their biggest competitor when an email came it about my comment. B2B demand generation | Err on the side of release on all non SPAM blog comments. Updated to correct title – Director of Content to Vice President of Content. We apologize for the error.). I adamantly disagree!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter] Canadian Companies Use of Social Media
    tweet charts regularly via my Twitter stream which are archived on my Posterous site here. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights. Some Thoughts to Consider.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 14, 2011
    [Twitter] The Importance of Uncovering Root Causes in B2B Marketing
    You can follow Jeff on Twitter here. B2B Lead Generation : Uncover Real Underlying Causes by Digging. Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. Steve wrote: Jim, Great to hear from you.  Hope that helps, Steve. Keep asking Why? What did we change?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Mike Volpe. Do Salespeople want more leads? Yes, indeed! Steve Gershick interviewed Mike Volpe, VP of Marketing for Hubspot. You can read Steve’s full interview with Mike here. I’ll just give you a taste of it. Look out world! Here comes Hubspot!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 4, 2010
    [Twitter] Content Marketing – event you won’t want to miss
    When I posted a Tweet about this, I got an answer from Joe (He’s @juntajoe on Twitter, in case you wish to follow him. 180 seconds and well worth the time to review this. In the recent Online Marketing Summit in San Diego, Joe Pulizzi ( Junta42 and co-author of Get Content, Get Customers ) was presenting to a group of about 300 people.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 12, 2014
    [Twitter] 7 Steps to Ensure Sales Forecast Accuracy
    You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Many sales organizations often struggle with how to predict which sales will close. Their sales forecasts are weak, or non-existent, and that fact affects their bottom line.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Twitter] How to Optimize Your Website for Sales Prospects
    Find Damian on Twitter at @idaconcpts and Google Plus 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. Clients hate to read. And this is only in best-case scenarios. In font size 8.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Twitter] Five Tips to Improve SEO Using YouTube
    So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 22, 2010
    [Twitter] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
    You can follow her on Twitter or read more of her posts on Savvy B2B. Tony Zambito is the founder, president and CEO of Goal Centric , a strategy consulting organization with a focus in buyer insight and buyer persona development. What prompted you to develop the buyer persona methodology? to 2.0. We see a variety of catalysts. " A.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Twitter] Top 5 Social Media Trends For The B2B Marketer
    Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox  or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Twitter] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    Twitter responded by going absolutely insane (evidence below), showing that great content, a connected audience, and social media can have far greater reach than a more traditional approach to announcing news, as evidenced by the Tweets below: The reporter who worked with LeBron on the story (Over 8K retweets in less than an hour). Of course.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Twitter] Two Personas Every Marketer Should Care About, Even if They Never Buy
    For example, there are only 34 Twitter users in New York who have “plumber” in their bio. You will get back a list of other common words these people have in their Twitter bio. This could help you identify other interests that plumbers have, giving you things they may link to or share on Twitter. The Company Fan. The Influencer.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. What are the most effective techniques for building an opt-in email list? Adam T. Between 0.5
  • WEBBIQUITY  |  MONDAY, MARCH 22, 2010
    [Twitter] How to Get Coverage in Blogs – Really
    Follow your targeted bloggers on Twitter. Help them promote their content through Twitter and other social media tools. B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Numerous bloggers have  written about how to pitch blogs, such as B.L.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Twitter] The Social Media MBA: Part 3: Social Media Landscape
    Social media is not confined to Facebook and Twitter. Social media networks worth mentioning are: Twitter : Twitter is a micro-blogging tool that limits posts to 140 characters and allows link and photo sharing. Similarly, there are weekly chats you may be interested in joining via Twitter. This is HUGE! Social Media MB
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    [Twitter] Finding The Path To The Perfect World Of Prospecting
    LinkedIn, Twitter, and other social media sites can become powerful resources for your inside team if they are trained in how to effectively use them. In a perfect world of teleprospecting, every call would result in success, every assistant would be helpful, and every list would contain nothing but accurate, relevant information.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Twitter] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    Currently, the key to social media selling success is to establish and grow a Twitter presence as well as LinkedIn presence. Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , Sales and Marketing Director with TrainAce and Co-Founder of SalesRepMarketing.com.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 23, 2011
    [Twitter] 3 (Eye-Opening) Benefits I Learned Writing a Free E-Book
    You can follow Tom on Twitter at @ThomasClifford. This week we are thrilled to welcome Tom Clifford. We really enjoy Tom's straightforward and practical inights. if you're thinking about writing an eBook, here are some ideas for you! You think giving away your e-book isn’t the brightest idea, right? Actually, you’re wrong.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Twitter] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    12) "I''ve seen plenty of Facebook and Twitter accounts that have become nothing more than a band-aid for responding to customer complaints and issuing apologies. 18) "Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. 'Life is busy. 13) "Don''t try to do it all.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Twitter] Will Content Strategy Save Marketing?
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Today’s buyers are clearly in charge. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Twitter] Focus On Customers and Run Like Never Before
    So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think! If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers.
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Twitter] The Death of Copy Writing
    With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. The result?
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Twitter] Visible Expert Profile: Lori Randall Stradtman
    Through her personal blog, social networking on Facebook and Twitter, and client referrals, word spread quickly that Lori was a social media guru. ” On Twitter or Facebook? We study them because we want to understand how they attained that status and what we can learn from them. How did she get there? Making her own way.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Twitter] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Twitter] B2B ads worth spreading
    Would they rush to their email, Twitter, and Facebook accounts to tell their friends and colleagues that they simply must check out your new white paper or ebook? The always interesting  TED  announced the winners in an intriguing new competition the other day: Ads Worth Spreading. It wasn't an original idea. So what's the B2B connection?
  • FUNNEL FOCUS  |  THURSDAY, MARCH 31, 2011
    [Twitter] Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage
    You can read our blog, The Pipeline with new material three times a week, and follow Tibor on Twitter @Renbor. In today’s b2b environment, connecting with buyers over the phone and in one-on-one meetings is becoming increasingly difficult. Tibor Shanto, Principal at Renbor Sales Solutions Inc. and author of award winning book Shift!:
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Twitter] Debunking Social Media Marketing Myths
    Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. My customers aren't on social media." Social media is awesome!
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Twitter] Eloqua Raises the Bar Once Again
    Connect with us on   Twitter ,   Facebook , and   Linkedin There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus. This makes it essential to rally around best practices.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Twitter] Analytics at Work in the Ever-changing World of TV
    Connect with us on  Twitter ,  Facebook , and  Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. Although this setup was simple, it was far from being tailored to the consumer.
  • WRITESPARK  |  TUESDAY, FEBRUARY 2, 2010
    [Twitter] E-books: More Than a New Marcom Fashion
    Facebook, Twitter). Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s.  . book Advantages.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 21, 2011
    [Twitter] Treat Your Customer Like You Would Treat Your Best Friend
    Follow me on Twitter: @billconnolly "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. Obviously, you're going to have to humor me a bit on this one.).
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Twitter] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Twitter] Basil Puglisi of Digital Ethos on Marketing Made Simple TV
    basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) and the Social Media World Forum North America (@Synthesio). Basil C. Puglisi is also the Principal of Puglisi Consulting Group, Inc.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Twitter] Mad Marketing TV with Thor Johnson of Team Thor Marketing
    To learn more about our special guest Thor Johnson as well as the Team Thor Marketing , visit his website and follow him on Twitter. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter] Find New Customers Fan of the Month – Arthur Germain
    He is also on Twitter at @arthurgermain. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Twitter] Find New Customers Fan of the Month – Arthur Germain
    He is also on Twitter at @arthurgermain. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Twitter] Our Fav Posts, Week of October 24
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Helping Unlock the Marketing Puzzle. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Why don’t you follow Antonio?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Why don’t you follow Antonio?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them. in Greece. We really appreciate it.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Twitter] Find New Customers Fan of the Month – Antonio Dimitriadis
    He’s also on Facebook and you can follow him on Twitter at @ antoniodimitria. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Why don’t you follow Antonio?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden. He can be reached at Kenny at spiceworks.com. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. He can be reached at Kenny at spiceworks.com. Why don’t you follow him? Thanks for your support, Kenny.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 16, 2010
    [Twitter] 60 Seconds not this week
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. My thanks to our fans, but no 60 seconds this week. We’re with a new client, Aprimo , and unable to post this week. assure you that “60 Seconds with the Fearless Competitor&# will return next week. Companies today need a Chief Content Officer.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 11, 2010
    [Twitter] 60 Seconds with the Fearless Competitor – Episode 5
    Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. In Episode 5 of this quick hitting video series, the Fearless Competitor shares 6 tips for B2B marketing success today. Companies today need a Chief Content Officer. Just go to [link] and enter hashtag #b2bchat.
  • B2BBLOGGERS  |  MONDAY, JULY 19, 2010
    [Twitter] Lessons Learned While Sharpening The Saw
    never watched an episode of Wine Library TV , I didn’t follow @garyvee on Twitter, I actually don’t think I ever even had a discussion about him, but for some reason, in my mind I had formed an impression, that kept me from wanting to learn more. checked email, Twitter, wrote a bit, but guess what, those are all things that I LIKE to do.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Twitter] How Social Media Activity Affects Sales
    He felt like his efforts to post on social media (blog, Facebook, Twitter, etc.) Measuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue).
  • SAZBEAN  |  WEDNESDAY, DECEMBER 29, 2010
    [Twitter] Best of 2010 – The Wrong Way to Social Network
    The same goes with Twitter and Facebook and other social networks. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. Give more than you receive.
  • SAZBEAN  |  FRIDAY, DECEMBER 24, 2010
    [Twitter] Best of 2010 – Measurable Effects of Old Spice Viral Campaign
    Searches for “old spice&# (and related terms) have also gone up in the past week — starting probably with the upload of the new commercial, and then increasing as people became aware of the video responses, which have been shared vigorously via Twitter, Facebook, email, etc. 2010 in Review! from a combination of sources. Thoughts?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Twitter] Why RSS Is Still Important for Your Business
    Do you have your blog automatically post to Facebook, LinkedIn or Twitter? In case you missed it, there’s been some talk lately about whether or not RSS is dead. RSS feeds make it really easy for people to subscribe to your website and get updates via email or RSS readers (such as Google Reader or iGoogle). Search Engines. Monitoring.
  • PHOENIX RISING  |  MONDAY, NOVEMBER 30, 2009
    [Twitter] Primal Thinking
    Another gal friend DM'd me on Twitter to tell me she loved irony in my post. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!"   Get it? My gal friends  got the pun. They didn't.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Twitter] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    They produced content in real time during the event, and centralized the conversation on Twitter with the hashtag #simplehealth. 'by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. And that’s what Xerox did.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Twitter] Hooks That Make Contests and Sweepstakes Successful
    by Neil Ferree Related Stories 7 Essential Functions for Viral Facebook Contests 5 Hot Tips for Running Successful Twitter Contests Facebook Contests: What You Should and Shouldn’t Do. 'What makes a contest attract 10.000 participants or only 20? Comments I like your approach for running a contest. Would love to hear.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 17, 2010
    [Twitter] Meeting IRL Makes Social Media More Meaningful
    The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. He can also be found @TheSocialCMO @KentHuffman – Kent is CMO of a Texas-based business and one of the most helpful marketing professionals on Twitter. Alys is awesome!
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Twitter] Five Ways To Avoid the "Valley of the Social Tools"
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Social strategy and social operations are causing big changes in business today -- online and offline. And, as usual with big changes, there's no shortage of confusion in the market about exactly what's happening, what's working and what's not.
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Twitter] 10 Things That Take a Webinar From Good to Great
    For example, we used #TwitterQA for our webinar with Twitter in January that was mainly a Q&A with an executive from Twitter. 5) Use speaker and company Twitter handles. Guy walked us through his daily social media activities, down to how he takes screenshots and posts them on Twitter! 2) Create a kick-ass deck.
  • LEADER NETWORKS  |  TUESDAY, JULY 12, 2011
    [Twitter] Why Online Communities and Vegas Have Nothing In Common
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Las Vegas is all about lady luck - If only you face the horseshoe, touch your talisman, and never ever enter a casino through the front door, you will succeed tonight. Superior planning, scale and skill won't help you as serendipity reigns supreme.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 29, 2012
    [Twitter] 3 Networking Tips with LinkedIn Groups for Business
    Feed Your Blog Automatically to LinkedIn & Twitter. LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.  Learn.
  • HUBSPOT  |  MONDAY, JUNE 3, 2013
    [Twitter] The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do
    In February of this year, when a writer for the New York Times penned a negative piece about Tesla and claimed the battery in his Model S test car had died on a long drive, Musk went ballistic on Twitter, accusing the writer of fabricating his results. Musk does the same -- only he does it on Twitter. How He Does It. Not Musk.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 26, 2010
    [Twitter] 9 Essential Social Media Resources
    How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. 
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 18, 2011
    [Twitter] How Great Content Can Solve Problems
    Via email, via Twitter, Facebook, and word-of-mouth. This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Twitter] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. Google+ is the newest kid on the social networking block. This growth plus the fact that it is well, Google, has many marketers working to figure out how to increase traffic and leads from Google+. The result? Marketing Takeaway.
  • WEBBIQUITY  |  TUESDAY, JUNE 8, 2010
    [Twitter] Social Media: Making Friends for Fun & Profit
    Twitter. 1.    Think carefully about your Twitter name.  We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Guest post by Kim Albee. Should you participate?  What avenues will be most fruitful? 2.    Tweet according to your content strategy.  or su.pr
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 7, 2011
    [Twitter] Is Free Costing You Your Social Media Reputation?
    editions, I receive more mentions on Twitter from Paper.li You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Advertised Price: Free. Real Price: Your Reputation and Influence. How much will you pay for a service that saves you time in social media? Paper.li In addition, if Paper.li
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Twitter] The Mobile Monster Is Gobbling Up All Other Platforms
    60% of Twitter’s 215 million active users access the social sharing platform via mobile device, so when your content is seen on a mobile device, there’s the chance that it will be tweeted, Liked, etc. 'According to a recent study by Business Insider in which the future of digital is examined, mobile is the only medium that is growing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Twitter] The 4 Cs of Social Media
    closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? At the same time, it is just another marketing channel. And the reaction of many is to rush into the technology.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Twitter] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Source: Marketing Profs. Source: Experian Hitwise. Source Alexa. Almost 80% of the pins are repins. No related posts.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Twitter] Excuse Me, There's a Digital Hair in My Print Media Soup
    We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. 2) Live Twitter Feed Streaming in Your Print Ad. That's the point in the video that the Twitter stream actually shows up in the ad.
  • MARKETING ACTION  |  FRIDAY, JUNE 28, 2013
    [Twitter] 6 Tips to Ace Your Next Webinar Presentation, Part 2
    concise, memorable Twitter hashtag for the webinar, embedded in every slide and visual, makes it easy for attendees to spread the word about the event, and opens up Twitter as a Q&A platform. Some webinar platforms will allow you to incorporate a live Twitter or other comment feed directly into the webinar content. license.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Twitter] What PR Pros Can Learn from The Huffington Post
    Twitter. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Of course not. It worked.  Share email. Reddit.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 24, 2011
    [Twitter] How Do You Sell B-to-B Management on Social Media?
    Show them who’s on Twitter or is blogging. One of the biggest challenges marketers face, especially in the B-to-B market, is trying to sell something to their bosses who don’t really understand. Social media falls into that category more times than not. If they are less familiar they will want more control as well as metrics.
  • CONTENT MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [Twitter] Content Marketing Perfection in 29 Words on Facebook
    Just 24 words and less than the 140 characters allowed by Twitter if you exclude ‘advertising tip the week.’ B Squared Marketing Shares Its Wisdom While Making It Short and Sweet. might be getting carried away. But, I loved this very brief bit of marketing advice when it showed up on my iPhone this afternoon. It is short.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Twitter] A Crystal Clear Explanation of How Social Media Influences SEO
    social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. With Facebook, Twitter, Quora, Klout and Foursquare tied in, Bing may give social active companies an edge. Pretty standard stuff, right? Well recently, things have changed a bit. What is Social Search? Bing Social Search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Twitter] 15 of Our Favorite B2B Content Marketing Tips
    Do research on Quora or Twitter to understand the questions your audience is asking ( Tweet this ). Check Twitter, Quora, LinkedIn Groups, etc. '“Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. kwiksurveys.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Twitter] Which Social Networks Should You Be On? [Marketing Cast]
    David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on?
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Twitter] Webinar Recap: Top 5 Online Lead Generation Techniques
    On Twitter or Facebook? 'We are recapping this month’s webinar “Top 5 Online Lead Generation Techniques” in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Twitter] Hubspot Review
    Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. Marketing departments at mid-size companies. Small Businesses.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Twitter] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    For instance, on Twitter, MegaRed is seeing celebrities like Joy Bauer and Toni Braxton posting about the campaign. It's being promoted on Facebook, Twitter, via email, and via live events in partnership with destination marketing organizations. Love, flowers, chocolate, bla bla bla. Where are the marketing results?! But how? MegaRed.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Twitter] The State of Social Marketing
    create one page of notes and I try to create a Twitter friendly “pull quote” for each answer. by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing.  Rather than summarize my own panel, I thought I’d instead share my prep notes.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Twitter] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    or follow me on Twitter  @bizmkter. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. That’s why it seems so familiar. Somewhere on my desk is a mug with the cringe-worthy statement: Think Global. Act Local. Interesting that the mug is the only survivor. Plus a new mug is always nice.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, JUNE 17, 2014
    [Twitter] Five Solstice Celebrations for Marketers
    or follow me on Twitter @bizmkter. 'Some people celebrate the solstice by painting themselves blue and yelling at airplanes; others make a fetching crown of daisies, and some of us look up from World Cup long enough to observe the lengthy day. For most of us, however, the Summer Solstice is the time we begin to realize the year is half over.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Twitter] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    or follow me on Twitter @bizmarkter. 'I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age. Here’s a hint: to sell things. Fishing is the universal metaphor for everything.).
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Target Creates a Community: #PhillipLimForTarget
    Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Fans were all over Facebook and Twitter – not to promote the line, but to complain. 'Author: Maggie Jones Shortly after 12:01am on Sunday, the Phillip Lim for Target Collection went live online. Know Your Influencers.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Twitter] The CMO's Guide to Marketing Org Structures [SlideShare]
    Contribute to the conversation in the comments, or on Twitter via #CMOPOV. 'The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Want to talk more about different ways to structure your marketing organization? Inbound Marketing
  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Twitter] Interview with Ardath Albee, CEO of Marketing Interactions
    You can follow Ardath on Twitter at @Ardath421. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. Albee:   I think storytelling is hugely important. Albee: 1.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Twitter] Online Community Beta Groups: Why and How
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. You wouldn’t throw a party and not invite your closest friends, would you? You might even encourage them to come a wee bit early, right? So why not ask your buddies to come early? The really good friends even stay after the party to help do the dishes.
  • LEADER NETWORKS  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter] Online Community Decision: Public, Private or Hybrid?
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. Features, content, look and feel are usually a major part of this discussion.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Twitter] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The first tenet speaks to some of the work we are doing with a-list designers JESS3 , the second can be seen in our branded social media outposts, like “The Revenue Hub” on SlideShare and “The Revenue Stream” on Twitter.  Your B2B Marketing Plan Doesn’t Need Twitter. It wasn’t a best practice research report. It was Michael.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Effective Marketing Isn’t Easy — Or Cheap
    In between the banter and fun of Facebook, Twitter and G+, business happens. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). Those days are now over. What do you think?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Twitter] Effective Marketing Isn’t Easy — Or Cheap
    In between the banter and fun of Facebook, Twitter and G+, business happens. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). Those days are now over. What do you think?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 30, 2011
    [Twitter] 6 Facts You Should Know About Memorial Day
    Twitter. by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. 1.     Memorial Day was originally called “Decoration Day.” John A.
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Twitter] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    It is also interesting that Twitter was not mentioned even though in other studies we have seen Twitter tends to be one of the top platforms preferred by marketers. 'What is your social media plan for the rest of the year? Will you be focusing on blogging? Facebook? LinkedIn? Paid advertising? 2) Increased traffic. 4) Generated leads.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Twitter] Why Do Mobile Banner Ads Stink So Much?
    Follow them on twitter @SolveMedia or visit their blog at news.SolveMedia.com. 'When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. As an industry, we’re doing it wrong. Tweet this stat! ). Tweet this stat! ). Tweet this stat! ).
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