Page 64 of 138 Previous | Next 
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Twitter] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 2. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Twitter] Your Customers Want to Talk to You
    or follow me on Twitter  @bizmkter. Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. We all know this game because we all play this game. So I’m going to visit the website.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Twitter] Fixing Your Sucky B2B Website: Step One
    Follow me on Twitter @bizmkter. My friend Aileen is breaking up with her husband Dan. It’s going the way such things usually do, and Aileen is self-medicating with a nice pinot noir when she isn’t building Dan-shaped snowmen to run over in her driveway. “A sad old movie and a good cry are just what you need.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 13, 2012
    [Twitter] The level playing field has turned into a content arms race
    People have increasingly sophisticated expectations about what they’re going to find on your Facebook page, Twitter stream, or blog. Have I ever told you how much I love Gini Dietrich ? For me, she is such an amazing role model for dong it right on the social web. You’re seen as a thought leader in your industry. And it works. Agree?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Twitter] 8 of the Biggest Marketing Faux Pas of All Time
    In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. The tweet was a poor play on the political turmoil happening at the time in Egypt: The tweet came from the Kenneth Cole corporate Twitter account -- actually, from the chairman himself, as indicated by the "KC" in the tweet.
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [Twitter] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Photo Credit: By Doug Geisler (Flickr Creative Commons) Author: Anna Talerico | Website | Twitter Anna Talerico is the executive VP of ion interactive ( @ioninteractive ),the maker of LiveBall, a landing page management platform. Your B2B Marketing Plan Doesn’t Need Twitter. Zzzzzzz. landing page is your first impression.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 13, 2014
    [Twitter] Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?
    This includes coverage across channels (live streaming via satellite or cable TV, the NBC Sports Live Extra App available for both iOS and Android, the NBCOlympics Twitter handle, and so on). Olympic rings. And they would be right. Then again, the Olympic Movement symbolizes something much larger than just the games themselves. Immediately.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 5, 2013
    [Twitter] This Old Website – 7 Unfortunate Realities
    Twitter and Facebook and LinkedIn are how we tell people about new products, events, breaking news and product recalls. or follow me on Twitter @bizmarkter. At about the same time, I figured out how to make Word automatically substitute “Winged Angel of Death” any time I typed the CFO’s name.  Even the ones you forgot about. Sorry.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • WINDMILL NETWORKING  |  SATURDAY, FEBRUARY 18, 2012
    [Twitter] Social Media 101 for Professional Associations
    Social Media Promotion During Your Association Events Anyone who has gone to any professional event is probably familiar with the notion that there are always one or two people in the audience who are updating their Twitter followers through tweeting out quotes and other information shared at the event. Social Media Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Twitter] Email Deliverability Class is in Session
    You also can keep up with the discussion by following the event hashtag on Twitter #MME15. If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details.
  • STORIES THAT SELL  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter] Supercharge Your Sales Conversations with Story
    For more story resources, visit [link] and connect with @nemiccolo on twitter , Facebook or email. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. Much of this apprehension is due to some misunderstandings about story. First, Ask Instead of Tell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 2, 2015
    [Twitter] Three reasons why the future of public relations is red hot
    ” 5 Critical (and unique) considerations about PR measurement The secret to getting me to become your brand advocate Case Study: How I got on a national television show through Twitter. I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Maybe everything.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 3, 2011
    [Twitter] Spring Training, Spring Football and Marketing
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. B2B Lead Generation – Have You Built the Foundation? love the spring. Flowers bloom. The sun warms the Earth. My alma mater, The University of Notre Dame, starts spring football. The Yankees finish the grapefruit league and head to the Bronx.
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Twitter] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    Karrie says she wouldn’t have done as well advertising on Twitter, for example, because her audience didn’t really hang out there. It works with Facebook, Twitter, LinkedIn, Google+, and Pinterest. You can get 30 shares on Twitter, Facebook or Google+ for about $3 per piece of content. Budget running low? Short answer?
  • B2BBLOGGERS  |  THURSDAY, JULY 15, 2010
    [Twitter] Mobile and B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Mobile and B2B Marketing [#B2Bchat] July 15th, 2010 | By Andrew Spoeth What does the move to mobile mean for B2B marketing ?
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Twitter] The Light at the End of the Outbound Marketing Tunnel
    is the hub for the management, creation and distribution of outbound and inbound marketing.  To learn more, visit them on via  Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus. Chugging Into the 21 st Century. Ink-on-paper marketing products are decreasing.  Be Careful of That Electrified Third Rail. Trust me on this!
  • JUNTA 42  |  WEDNESDAY, OCTOBER 19, 2011
    [Twitter] 10 Questions to Ask Before You Blog
    Do you follow those keywords using Google Alerts or watch their usage on Twitter? (to find the influencers in your market ). One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. Here are a few…. Can it?
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Twitter] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • CHRIS KOCH  |  FRIDAY, JANUARY 21, 2011
    [Twitter] Why you need to turn your customers into stalkers
    It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. Marketers as paparazzi.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Twitter] Looking Outside In: Know Your Buyers First
    Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information? *This post was first published in January 2015 via ANNUITAS.com. There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Include the Buyers. Uncovering Insights.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Twitter] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. There’s a lot to consider when designing a blog. Customize Your Images.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Twitter] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    This'll let you engage with them more quickly -- just like a lot of companies do on Twitter. word to the wise: We don't recommend you link your Instagram account to Twitter and Facebook so your Instagram posts are automatically published on those other accounts. Looking for inspiration? Why Not Just Buy Followers? Photography Skills.
  • MARKETRI  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Twitter] Why Marketing and Technology Go Hand In Hand
    Just think, Twitter launched in 2006 and LinkedIn was founded in 2002. Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” And read some more.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Twitter] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Twitter] 35 Statistics That Fuel the Battle Between Pinterest and Google+
    13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. 33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. It's no surprise. And how do you decide?
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Twitter] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    You can follow her on Twitter or read more of her posts on Savvy B2B. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 7, 2011
    [Twitter] Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content
    Follow her on Twitter @diannahuff. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. while ago I got pulled into a project as part of a larger brand marketing effort. How will you measure success?
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Twitter] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Share your perspective in the comments below or with me on Twitter ( @wittlake ). Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. Do you really want to be there?
  • MARKETRI  |  THURSDAY, JULY 12, 2012
    [Twitter] Socialcam: The New Video Marketing Tool for B2B Firms
    This app also gives you the ability to set videos as private and to link your account (and videos) to other social networking sites like Facebook and Twitter for easy sharing. I love learning about new social media tools, whether it is for business for pleasure. For example, I’ve become pretty obsessed with Instagram lately.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] Bizible’s Ultimate List of Paid Media Resources
    18 Paid Search Influencers You Need to be Following on Twitter. Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Paid Search. 1. Bonus.
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 21, 2012
    [Twitter] A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future
    Twitter, for example, forces marketing writers to spruce up their writing and editing skills by virtue of the limited space—140 characters—provided to get a message across. Charles Dickens’ lovable novella was, for my family, a way to celebrate the new year by bringing with us an annual tradition from Christmases past. You get the idea. 
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Twitter] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    Tweet This ( Source ). 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? The similarities are really quite striking.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Twitter] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    The majority of savvy public relations practitioners use their real names, but I’ve found Twitter more prone to “twee” handles. ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., My Five Suggestions. 1. You have a unique and unforgettable surname.”
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Twitter] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Twitter] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company’s social networks like Twitter, LinkedIn, and Facebook. 8. In the political world, there is an axiom that “money is the mother’s milk of politics.” For B2B Internet marketing and websites, the axiom is “content is king.”. Those days are over.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. Have you checked out your competitors’ websites lately? If so, you might have noticed they recently went through a redesign that refocuses their website on lead generation. Nearly half of these firms (46%) redesigned their website in the last year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Twitter] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Guest post by {grow} Community Member Sarah Goliger. Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  You’re targeting the wrong audience.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Twitter] Interview with David T. Scott — Author of The New Rules of Lead Generation
    We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing. and how to use them. About David Dave T.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Twitter] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    Follow the event discussion on Twitter with the hashtag #IP2014 for more pearls of Digital Marketing wisdom. . by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Formerly “Ad:Tech”, the new conference moniker is less about “ads” and more about Digital Marketing Technology.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 22, 2012
    [Twitter] 3 Easy Questions To Answer For Your First Blog Post
    Now I’ve written before about the business value of blogging and how marketers need to get social , find the time for blogging ,  twitter and other social tools. Last week I wrote about the biggest reasons people don’t do social media. But I think blogging in particular can bring value to your business and to your personal brand. Who are you?
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Twitter] 7 Promotion Tactics to Get Your Content Seen
    That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. That has you sharing – even on Twitter – an additional 44 times a day, for a total of 55 times a day. There’s a terrible truth about content: Most of it will never be seen.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 13, 2013
    [Twitter] New Facebook Contest Rules: What You Need to Know
    Related Stories The Anatomy of a Well-Executed Mobile Facebook Contest Facebook Contests: What You Should and Shouldn’t Do 5 Hot Tips for Running Successful Twitter Contests. Two weeks ago Facebook announced that they are changing how businesses run their Facebook contests.  Featuring Contributions from Global Thinkers.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Twitter] Find New Customers Fan of the Month – Joe Large
    He also has a personal website, JoeLarge.com and is on Twitter at @jaclarge. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Though I am a graduate of the University of Notre Dame. Perkins.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Twitter] B2B Lead Generation: The Power of Video
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Do Salespeople Need More Leads? Yes, Indeed! B2B Lead Generation Using Online Video. One of the key theme in B2B marketing is video. Should you have a YouTube channel? Yes, you should. Want to see a great example of a B2B video? Quality sales leads matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Twitter] Did this blog make a difference?
    Finding the Balance Between Personal and Professional on Twitter. On Twitter No One Can Hear You Scream – This is my favorite post of 2011 because it combined all five elements of a perfect blog post : snappy headline, entertaining content, original thinking, crisp writing, and a personal perspective. Did it move ahead?
  • TONY ZAMBITO  |  SUNDAY, MAY 1, 2011
    [Twitter] Plan for the Social Buyer Before It’s Too Late
      For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  Image via Wikipedia. To say things are changing is an understatement.  What is happening? 
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Twitter] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Twitter] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. No professional photographs, stock images, logos and definitely zero videos.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Twitter] A Simple Guide to Creating an Expert Roundup Post
    Start by creating a spreadsheet to keep track of names, emails, Twitter handles, and company or blog URLs. If possible, put a face to the name by grabbing the expert’s image from Twitter or LinkedIn. Want to drive traffic to your blog and boost your social activity? Sounds easy, right? Have I piqued your interest yet? received a 53.8%
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Twitter] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    particularly helpful section for B2B marketers is the guide’s “Do and Don’t” checklist for Facebook and Twitter. Platforms like Facebook and Twitter help people bridge geographical gaps to connect, talk and interact. Artillery B2B Marketing Blog > The Forward Observer. The use of social media by B2B companies is on the rise.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Twitter] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. ” —  StoreYa Blog. BuzzBlogger.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Twitter] 3 Tips for Selecting Blog Topics
    On Twitter or LinkedIn? Deciding what topics and issues to include in your blog can be a challenge. After all, your blog is a central hub of your website and overall content marketing strategy. Learn three easy tips to help guide your selection process as you build out your blog schedule. Follow us @hingemarketing and join us on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 29, 2013
    [Twitter] Digital revolution brings us back to basics
    You can learn more about his work on  Slideshare  and by following him on Twitter  @gregfromparis  . think a lot of people are making this more complicated than it has to be (maybe to get you to pay them for their help!) but I am a blogger who likes to put things in a simple way. Brand value. The utility of the brand. Eliminate friction.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Twitter] How to Speak at the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences
  • SYNECORE  |  SUNDAY, SEPTEMBER 29, 2013
    [Twitter] How to Score a Job in Advertising
    Build a kick-ass Twitter profile. Sending some love to a Twitter handle is awfully nice. So, you really love plaid, you can drink a craft beer with the perfect balance of ironic coolness, and you’ve got a notepad that you take everywhere filled with ideas on ideas on ideas. Let me guess – you want to get into advertising, yah? holla.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 4, 2016
    [Twitter] Four Strategies to survive automated writing and content bots
    If you’re creating commodity content like “The 10 Best Twitter Tips” or “Snapchat for businesses” it’s going to be game over. A few months ago, I participated in a study to rate the quality of 10 different blog post writers. The top three posts were very close. Automated writing! Almost un-readable.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Twitter] The Social Media Monitoring Metric We Need, But Can’t Get
    Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure. And real important.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Twitter] Top 9 Professional Services Marketing Lessons Learned in 2014
    As shown in the chart above, LinkedIn was found to be the most effective social media channel for online lead generation for high growth firms when compared to Twitter, Facebook, and YouTube. On Twitter or LinkedIn? For instance, Visible Experts at the highest level can have billing rates 13x higher than average professionals.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Twitter] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Twitter] Which Marketing Tactics Are The Most Overrated? [New Data]
    For example, a company called Coffee Groundz started using Twitter as a direct order channel with customers and increased sales and market share via Twitter by 20-30%. But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much? Here's what we found. Click to Enlarge.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Twitter] The Do's and Don'ts of Using Vine for Marketing
    It’s the latest social media feature available on Twitter. For example, People magazine gave a sneak preview of their latest edition to get their Twitter followers excited about the content, but without giving away so much information that someone wouldn't even need to buy the magazine. mean, what's working? What's not? I'm using Vine!"
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Twitter] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • VOLACCI  |  MONDAY, DECEMBER 16, 2013
    [Twitter] Book Review: Social PR Secrets by Lisa Buyer
    Twitter Chats are interactive conversations that happen on Twitter with a group of people all using the same hashtag and a certain topic. To take a deeper dive into the Social PR industry, follow some of these Twitter chats, discover your own, or start one for your industry or brand. Getting Social with the Media. Ben here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 12, 2013
    [Twitter] Tips To Enhance Your Email Deliverability
    Follow Brian on Twitter @remarketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brian Hansford , Director of Client Services at Heinz Marketing, where he manages marketing automation practice and specializes in developing demand generation and marketing automation strategies for clients. Know your Sender Score.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 25, 2012
    [Twitter] Social Capital Byte: Institutionalizing Parity in B2B Relationships
    This includes garnering feedback and letting the self-identified “community” know what the organization has to offer, including short-term campaigns and promotions—often highlighting how people have taken advantage of the offers or championed the company’s efforts (on Twitter and Facebook or in endorsement blog posts, etc.),
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Twitter] Which Mad Men Character Are You? [Quiz]
    The Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn''t all fandom and praise. Vogue tweeted that it wasn''t ''dazzled'' by the episode, and some fans shared that they fell asleep within minutes. Because we''ve become invested in the characters. He''s our spirit animal. Advertising
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Click to Tweet is a free tool that allows you to create a tweet, share the associated link, and “Whoever clicks on the link will have the message automatically added to their Twitter status box.” Sign in with your Twitter Account. Including the Twitter handles of your event speakers is also a nice addition. Use them.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Twitter] 8 Steps To Build A Content Hub That Converts [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Preparing To Build Your Content Hub.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Twitter] Confessions of a smartphone douchebag
    300 Twitter mentions. I have developed a twitch. I can’t go more than 15 minutes without reaching into my pocket, pulling out my smartphone and checking in with the torrent of communications coming at me through email, the social web and my blog. And it’s become a problem.  have become a smartphone douchbag. How did this happen?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Twitter] How Would You Answer “Why Does Most Marketing Stink?”
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. 86% of us skip TV ads  - Tweet This! But the bigger question is “why?”
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 23, 2010
    [Twitter] Find a B2B Social Media Internal Champion
    Depending on the size of your company, you may already know who in your company is using Twitter or has an industry blog, however, if you don’t, start by asking others. Search Twitter. Use Twitter search tools to find people tweeting about your company and industry. Talk to Colleagues. Host a Lunch and Learn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 24, 2012
    [Twitter] Following the leaders is not a recipe for social media success
    You can follow him on twitter @skooloflife. By  Srinivas  Rao, Contributing {grow} Columnist. If Brian Clark and Darren Rowse (some of the biggest names in blogging) started their blogs today and followed their own advice, they would fail. You may even get some results. Experimentation. You just have to have the courage to do it. Tweet.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Twitter] 5 Tips to Inject Humor into Your Social Media Mix
    When the laugh-inducing “Ship My Pants” Kmart commercial was released on YouTube, several organizations including Time Magazine, Daily Finance, Huffington Post, Buzzfeed, and even ourselves, wrote quick posts including commentary, embedded the video, and shared it on Facebook or Twitter. LOL, ROFL, HAHA. Humor. Use YouTube to find humor.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Twitter] Who Goes to Eloqua Experience?
    If you can’t make it out, you can catch the action on Twitter by following the #EE11SF hashtag. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Breakdown of attendees by title.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Twitter] Ask Customers What They Want to Say, Not What You Want to Hear
    or follow me on Twitter @bizmkter. Here’s a riddle: what smells a bit like a barnyard and gobbles? Our American friends, who are still scraping gravy off the TV screen will be forgiven for guessing the obvious, but if you said a marketer with a fresh pile of data, you would also be correct. We marketers love to gobble data. My goodness.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Twitter] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Facebook and Twitter are also effective social media channels for B2B content promotion. While Twitter follows behind LinkedIn in the chart above, 37 percent of B2B marketers put Facebook on the top of their list when it comes to importance. Let’s get to it! Apparently, I’m not the only B2B marketer who feels this way. Format.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Twitter] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    Twitter is another great place to find current or popular events. 3) Cross Relevancy. You can find him hanging out on Twitter, too, @danmoyle. My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. Bored yet? Yes, home financing itself is a snoozeworthy industry. Screw sexy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Twitter] Why marketing doesn’t suck
    Anybody who can open a Twitter account or create a lovely Facebook page is calling themselves a “social media marketer.” Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. But this was no whim. wanted to be a marketer.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Twitter] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. Social Is Becoming Expensive.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Twitter] How much content is enough for effective content marketing?
    Do I really need to post to Twitter every hour? Your audience has a different perception of the 140 character aphorisms you post on Twitter vs. the 300 to 500 word insights on your blog vs. a long-form, fully researched, case study. (Photo credit: Wikipedia). How often should I blog? And what’s the difference, anyway?). Sources Say.
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Twitter] The fitness gear and tech that will make me strong and skinny in 2016
    My CrossFit god friend, Dan Krueger , is logging a lot of his workouts on an app called the  Wendler Log and then sharing it out on Facebook — and that’s one of the biggest component for vigorous accountability with a side order of shaming: sharing your workouts — and lack thereof — on Facebook and Twitter. My lumbago!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Twitter] HR and social media: 7 Ways HR needs to act like marketing
    Who wants to post company fodder on Twitter or their personal Facebook page? By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Twitter] Future of F-Commerce: Why its the 180 degrees the wrong direction
    • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google In a recent blog post, the CEO of Spreadshirt, Phillip Rocke talks about how disappointing Facebook commerce has been for his 2,000 FB stores. All of … Continue reading → Share and Enjoy.
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Twitter] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. The challenge with content curation on Twitter isn’t a lack of resources, it’s setting up effective filters for finding the right articles. Facebook.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Hinge’s Guide to Last Minute Holiday Shopping
    On Twitter or LinkedIn? It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year! Happy holidays from the Hinge team!
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Twitter] Content Marketing The Answer For Sales Success As Well?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. We can help!
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Twitter] The Ultimate List: 300+ Social Media Statistics
    Facebook vs Twitter 4. Twitter Territory 6. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Videos. Stelzner on Vimeo.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 4, 2016
    [Twitter] How to Create Great Content and Become a Thought Leader
    Look at Quora and LinkedIn groups (and answer questions there — Gary Vaynerchuk made a name for himself by answering wine questions on Twitter). Follow him on Twitter at @natebirt. If you’re looking to become a thought leader where do you start? It’s an issue a lot of marketers struggle with. Sounds great, right?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Twitter] 7 Copywriting Formulas to Support Online Sales
    Follow Helen on Twitter @HNesterenko. Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. So how do pro copywriters achieve that balance? “A Forest.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [Twitter] The Spirituality of Social Media
    We were a community of strangers united in grief.  We connected through Twitter, through comments, through prayer for her family. I’ve seen this same kind of communion of strangers after the Haiti earthquake and the Nashville flood.  Twitter enabled a revolutionary movement in Iran. Here are a couple of personal observations.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Twitter] What Is CRM? [FAQs]
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Corn Row Marketing? Well, no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Twitter] How to Ignore Annoying Strangers and Build an Online Community Your Way
    She was named one of the Top 100 community managers on Twitter by Little Bird.  You can find her online via Twitter ( @rhogroupee ), sharing online community tips and ideas on the Social Strata blog. By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Twitter] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    When he’s not buried in emails, you can find him thinking out loud on Twitter about journalism, tech/startups, data, copyright, open access, and how the brain works. . I was talking with my dad the other day about memory. It got me thinking about just how much information the brain is capable of holding. Check out our Engagement Guide.
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Twitter] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    More and more professional services firms are starting to realize this, which may be why LinkedIn overtook Twitter and Facebook as the most popular social network for B2B marketers in 2012. LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Twitter] Tracking Email Analytics Outside of HubSpot
    The shortened URL is great for social media platforms such as Twitter where you need to keep your character counts low. While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. HubSpot makes it easy as pie with tracking URLs.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] The 19 Best Content Marketing Blogs From 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. Email subject line?
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 18, 2012
    [Twitter] Mythbusting in the Social Media Echochamber
    Share your favorite examples in the comments below or with me on Twitter ( @wittlake ). As a marketer it may be difficult to believe, but marketing is not a business objective. Marketing must maintain or advance the business in order to be valuable and there is no single right way to do this. Add your own in the comments below! Maybe.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Twitter] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    On sites like LinkedIn, Twitter and Quora where people are asking questions or talking about your area of expertise, you can post replies and, when appropriate, drive traffic back to your blog by including a relevant link. Twitter is also an excellent way to follow and help journalists covering your area of expertise. FORBES.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Twitter] Experimentation Is The New Best Practice
    Next week’s trend: What “You” Like Doesn’t Matter (User Behavior Does) Photo credit: Flickr Creative Commons By Denise Mayumi Author: Jeremy Victor | Website | Twitter Jeremys the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing.
<< 1 2 ... 62 63 64 65 66 ... 137 138 >>