Avitage

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Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

I thought of this because when I ask B2B marketing and sales professionals about their use of Google Plus answers are either, “I don’t really use it, my customers aren’t there,” or “I post my content there just like I do with Twitter, LinkedIn, etc.”

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My customers don’t use social media

Avitage

Is Twitter or Facebook the image you carry? This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects. Both limit easily achievable possibilities. What does that mean, “use social media”?

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Content Curation in Practice

Avitage

I opened and read email, a few blogs and checked out Twitter streams. My day started like most days. An article about recent research results on content marketing spend caught my eye. As I glanced at it (how seldom we really read things these days) data about the surge in video use and planned growth caught my eye. So, what did I do?

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Move Beyond Concept to Create Content Like a Publisher

Avitage

You have a Twitter account and are learning about new social media platforms every week. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. Keeping up with demands for content is daunting.