• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    'Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    'A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    'Reach, Engage, and Influence Marketing Decision Makers
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Twitter] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Twitter: @mike_weinberg. 'Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works. Let’s face it. Expect it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Twitter] 6 Strategic Trends Highlighted at Social Media Marketing World
    However, Facebook, and even Twitter, are challenging that power. Twitter, too, has put an emphasis on video, with the announcement of their new Video on Twitter feature in February. The new, cool app Meerkat is also taking video on Twitter to new lengths. YouTube is powerful. This completely changes the game.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Twitter] How to Create an Instagram Strategy for Your Business
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Create an Instagram Strategy for Your Business by Peg Fitzpatrick - Maximize Social Business. Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. And her job.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Twitter] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    Follow Tony on Twitter @tones810. 'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Twitter] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. Twitter When was the last time there was any activity on your competitors’ Twitter feeds? Buyers expect to have information at their fingertips to evaluate firms. Congrats!
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Twitter] 5 Ways to Increase Your Bounce Rate
    Now that I made it through my top five list of things that cause me to leave a website, lets go to Twitter for additional input to see what others have to say…. 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. Want to lose me before I even make it to your website?
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Twitter] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    Twitter: @mike_weinberg. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation. Part 2: Tip #2 Commit to It.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Twitter] The 3 biggest social media events of 2014 and what they taught us
    According to Twitter, over 600,000 tweets were sent per minute during the World Cup final. Ellen DeGeneres’ star-studded selfie at the 2014 Oscars reportedly received over 3 million retweets, and, according to Twitter, was the most retweeted tweet ever. The ALS Ice Bucket Challenge. FIFA World Cup. Period. Judes and the Humane Society.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Twitter] Five Expert Guides to the Best Blogging Tools
    As soon as the user moves their mouse outside of the main window it’s likely they are planning to exit so this pops up”), Daniel Sharkov, Mike Allton, and Aaron Lee (one of his favorites is Flipboard : “What not many people know is you can actually load twitter lists into onto Flipboard to manage your twitter stream”).
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Twitter] What Shazam Can Teach Marketers about Predictive Analytics
    Connect with William on Twitter at @williamtyree or on LinkedIn. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? It’s the missing piece.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Twitter] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Twitter. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. For professionals, Twitter is a great platform for a quick Q&A, reaching out to a company, getting answers on sizing, etc. Facebook. millennials are on Facebook.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Twitter] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Are our digital lives blocking our ability to experience physical things? Fast-forward a few years.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] The Beacons of Gondor in Marketing
    It was a quick form of communication, but now we have Twitter and Facebook so we have to use that. 'Aragorn : The Beacons of Minas Tirith! The Beacons are lit! Gondor calls for aid. You may think I’m being irrelevant putting Lord of the Rings quotes into a marketing blog. adil – Eilenach. Still confused? Content?!
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] 7 Tools for Finding & Connecting With Influential Bloggers
    The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. The export includes each Twitter user''s real name, bio, URL, "Verified" status, and latest tweet. You can monitor brands on Twitter, Facebook and Instagram, and analyze their landscape. It''s lots of fun!
  • VIEWPOINT  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] 4 Tips to Power up Prospecting in 2015: #2 Commit to It!
    Facebook, Twitter, email, etc.). Twitter: @mike_weinberg. 'In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. Part 2: Tip #2 Commit to It. Part 3: Tip #3 Compelling Story. Mike’s answer?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    For more tips on social marketing, checkout our updated Cheatsheets for the Social Marketer on Facebook , LinkedIn , and Twitter. 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. Dark Posts In Action.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] Social Media Posting Frequency
    The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] 13 Great Guides to Growing Your Blog Audience
    Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. Simple—but not easy.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Twitter] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    They’re well worth following on Twitter, too, @Oktopost. 'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department).
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Twitter] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Twitter: @mike_weinberg. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: Part 2: Tip #2 Commit to It. He is spot on. Simplified.:
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Twitter] How to Produce an Internet Radio Show
    We use the hashtag #SpinRadio to group them together on Twitter. To promote recorded episodes after the fact, we also run social ads on Facebook, Twitter, and LinkedIn that use custom audiences and other targeting tactics to make sure each episode gets in front of the right people. Talk radio is big business. Let''s get started.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Twitter] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. On Twitter or Facebook? Related Stories Top Twitter Marketing Techniques to Connect with Your Audience How to Use LinkedIn for Business Development 5 Social Media Benefits for Accounting and Financial Services Firms. Budget for it.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Twitter] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. 'As a digital marketing firm we get questions daily about how different strategies can work for our clients. Our position on Facebook depends on the client. Why Have a Facebook Page?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Twitter] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    You can create a stop motion video using Twitter’s six-second video app, Vine. 'Your Facebook audience has a craving. They’re craving video. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. Facebook videos can provide a big boost to your brand.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Twitter] What Causes People To Click On Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media? 'The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have. We all have done that at one time or another.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Twitter] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    'Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Twitter] Starting a New Job? 8 Tips for Having a Great First Day
    To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). 'Congrats! The next day, you were offered the job (and gleefully accepted it). The hard part is over, right?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Twitter] Content Marketing ROI Starts With A Strong Business Case
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. But we aren’t sitting around waiting for it.
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Twitter] The SXSBest of SXSW!
    suggest following her on Twitter here @elleluna. When you talk to people one to one get a business card, connect on LinkedIn, follow them on Twitter. 'Now I’m over the jet-lag of the trip back from Austin, TX, here I will be gathering the pictures and information of the top events that the Virally team went to! One To One.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Twitter] Three marketing truths for an information dense world
    Twitter reports that on average, its users only share one out of every 318 tweets they see. Twitter reports that on average, its users only share one out of every 318 tweets they see. 'I recently gave a speech at SXSW about my new book The Content Code  and have been asked by a few people if I could re-cap it in a post.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Twitter] 12 Tools & Resources to Help You Create Better Buyer Personas
    Similar to how Facebook Audience Insights uncovers Facebook audience characteristics, Followerwonk helps you paint a picture of your Twitter followers. Connect your Twitter account to Followerwonk. 11) Twitter Analytics. Using Twitter Analytics is really simple -- that is, if you know how to access it. 2) Google Hangouts.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Twitter] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. Just download the Meerkat app, enter in your Twitter credentials, and start streaming away. The Next Big Thing?
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Twitter] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Some good ones: " How to Design the AirBnb for x the Uber for y or the Twitter for z ". Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. He was responsible for growing Twitter''s active user base by nearly 10X. Follow @seanellis.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Twitter] The Importance of Hashtags on Instagram
    'Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. When the hashtag first took off on Twitter, few realized the power and influence it would one day wield. And it has really taken off on Instagram. Place-specific hashtags, for instance, are incredibly useful.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Twitter] 10 data experts explain why little data is the new big data
    Why do people obsess over LinkedIn Connections or Twitter followers? '91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). But is bigger better? The exception. Ross, Cynthia M.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Twitter] Customer Centricity Slogan or Experience?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? 'When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Being customer centric feels like a no-brainer goal.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Twitter] Why Marketing Needs to Fix the Customer Experience
    or follow me on Twitter @bizmkter. 'We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. Last week we saw the clear relationship between good CEM and good corporate performance.  Namaste, my friends.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Twitter] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    Meanwhile, a Twitter account called @nypdedits appeared, watching for any subsequent edits from the NYPD, and other reporters are setting up alerts for Wikipedia edits from their local police departments. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Twitter] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Creating this type of shareable and digestible content makes it easy to follow Precor on Twitter, with the understanding that these articles will help owners alleviate pain points throughout their careers — creating an association of credibility with the Precor brand at the genesis of the business.  . Who are we speaking to?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Twitter] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), 'Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. The Evolution of the Content Pillar Approach.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Twitter] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    'Thanks to Twitter, businesses are closer to consumers than ever before. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter. But customers don''t just expect you to read their tweets about you -- they also expect you to reply.
  • HINGE MARKETING  |  FRIDAY, MARCH 20, 2015
    [Twitter] 7 Steps to Becoming an Industry Star
    On Twitter or LinkedIn? Please take a minute to share The Visible Expert on Twitter and LinkedIn. 'In every industry, there are a handful of individuals that come to mind as being the go-to thought leaders. And in our recent research on these Visible Experts, we found that the process to industry stardom is replicable.
  • SAZBEAN  |  FRIDAY, MARCH 20, 2015
    [Twitter] 3 Social Media Marketing Trends for 2015
    Lifelock is a company that specializes in identity protection security, and it took to Twitter to publish its brand. In 2007 it established @LifeLock on Twitter, where you can get all the latest on identity hacking and interact with people who have had the life-altering experience of losing their identities. Those days are gone.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Twitter] Why a Sign up Form Is a No-Brainer for Email List Growth
    Having a solid email list is important because, “email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined” according to a McKinsey & Company report. That list also shouldn’t be static. Will you mail once a week or once a month or daily?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Twitter] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. 'Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Twitter] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    We’d love to see you play  The Game of Nurture  —send us your pictures on Twitter  with the hashtag #MarketoGuide ! 'Author: Ellen Gomes Harken back to the days gathered ’round the table for family game night and then  imagine how much  more  fun it would be to play board games with your marketing team. How To Play.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Twitter] A Simple Formula for Writing Kick-Ass Blog Titles
    That''s the 140-character limit on Twitter, minus the 22 characters a URL takes up in a tweet, minus one for the space between the title and the link.) 'Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Twitter] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    On Twitter or LinkedIn? 'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. So where’s the disconnect? Be Patient. Wrong.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Twitter] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. 'What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Facebook
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Twitter] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Twitter] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Check other social media platforms (like Twitter and Quora ) to see if they are actively talking with other companies or researching other leads. 'Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? Here''s how to align the methods. Ah, the good old days. What made it so great?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Twitter] Ad Injection: Whose Media Is This?
    Find her on twitter  @meravchen. 'By Merav Chen, {grow} Community Member. Ad Injection is a type of adware, but one that is difficult to detect and prevent. Here’s how it works: injected adware operates at the browser level on a specific user’s PC. So far, your usual nightmarish adware. Who is this affecting? Well, everybody.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Twitter] How Fashion Brands are Partnering with Bloggers for Big Results
    Kristen on Google+ | Twitter | Google+ | LinkedIn | How Fashion Brands are Partnering with Bloggers for Big Results by Kristen Matthews - Maximize Social Business. 'From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. Blogger Outreach
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] How to Easily Create Custom Pin It URLs for Pinterest
    You can post any image on Facebook or Twitter and provide a link to "Pin It with one click." Reach your audience on Facebook and Twitter. Instead, you can use Facebook’s and Twitter’s custom audiences to reach your fans on those platforms with an ad urging followers to pin a particular item. How the Pin It URL Generator Works.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Rise of the Machine in Social Recruiting
    Twitter | Facebook | LinkedIn | Rise of the Machine in Social Recruiting by Laurianne Laval - Maximize Social Business. 'Have you ever applied for a job that fits you perfectly but you never hear back? It’s a sad state of what recruiting has become in the past 10 years. Your resume was rejected before the recruiter ever saw it.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    You can see Laura in action online at Marketing Made Simple, MarketingProfs, and Software Advice, or follow her on Twitter via:  @LauraVEM. 'In this final article, we’ll show you how to tackle synchronizing content and channels. In the first two articles, we defined and mapped the customer lifecycle and buying journey. Weave it all Together.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] What Is Thought Leadership? And When You Should Use It?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Few terms raise the ire of the buzzword police more than thought leadership. But But what is thought leadership? Let’s start by getting on the same page. What Is Thought Leadership? It’s not pedigree. Others have pointed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Three huge ideas to build your networking momentum
    may have   shared his posts to Twitter, but I honestly can’t remember. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. may have shared his posts to Twitter, but I honestly can''t remember. I’ve put a lot of stock, time, and energy into these wins.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Twitter] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    It''s most important that you''ve got a solid hold on where that one post a week should go -- Twitter, Facebook, LinkedIn? 'One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. And what does “good” mean, anyway? Real Estate.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Twitter] How to Grow Your Email List by Running a Contest
    We also wanted to get a larger reach from our contest, meaning we counted the following actions as extra entries: Following HubSpot on Twitter. When we ran the Holiday Hero Contest, our goals were of net new email addresses, number of shares per channel (email, Twitter, Facebook), and number of selected winners. Our idea?
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Twitter] 5 Ways to Personalize Content for Anonymous Visitors
    You can also get more granular by personalizing to only Twitter users, Facebook users, or by a specific site. 'Believe it or not, you can actually personalize your web experience for anonymous visitors. Although it sounds strange, it is possible to personalize content for people you know nothing about. Device. Search Term. Referral Source.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Twitter] Happy St. Patrick’s Day from Find New Customers!
    I’m also known as the Fearless Competitor, so I’m @fearlesscomp on Twitter if you would like to follow me like over 6,500 people do now, thanks to Marketing Made Simple TV, the show I used to host. 'The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! Patrick’s Day.
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Twitter] The Science Behind AEC Brand Research
    On Twitter and LinkedIn? 'Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. However, firms often find themselves falling prey to their own misperceptions about their audiences’ priorities.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Twitter] 17 Reasons Why I’m Lucky To Be In Business Development
    Twitter – To Interact with and engage professionals through quick posts on the B2B, Healthcare, and Digital Marketing industry.  Also, thank you Twitter for the ability to create lists to help keep my connections organized. Hootsuite – This is a great tool for managing social presence, especially for Twitter.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Twitter] The Social Graph for Managing Influencer Relationships
    Twitter | Facebook | Google+ | LinkedIn |. 'Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. In 2015, social media influence (SMI) took a […]. Author information. Raymond Morin. Raymond Morin.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Twitter] How to Ace Your New Job in the First 100 Days [Free Ebook]
    Brian Lavery , Head of EMEA SMB Marketing at Twitter. 'The first 100 days at a new company or in a new role are critical for your future success. To demonstrate your effectiveness and make your boss happy that they hired you, you should aim to achieve wins early and often. Tweet This Quote]. Question everything. Tweet This Quote].
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Twitter] Social Media Image Size Guide [INFOGRAPHIC]
    This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube In fact, June 2013 was the last time I published information on correct sizing of images!
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Twitter] 9 Best Tools to Help You Edit Blog Posts Better
    Canva has you covered and gives you an image canvas with just the right size for Twitter, Instagram, Facebook, Pinterest, and more…. In case you were wondering, the pixel dimensions for Twitter posts are 1024x512). 'Blogging is an important part of your business strategy. Getting things just right can be overwhelming. Idea Capture.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 16, 2015
    [Twitter] Won marketing awards and guest post but I’m a Notre Dame grad
    Got a marketing award from Brand Quarterly magazine in 2014 which has been all over Twitter recently which says I’m one of the Top 50 Marketing Thought Leaders over 50 for Brand Quarterly magazine. 'Jeffrey L. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com  (see photo). by the way.
  • B2B IDEAS @ WORK  |  MONDAY, MARCH 16, 2015
    [Twitter] Inbound Marketing Day Atlanta: Twitter Takeaways
    'If you didn''t already know, Inbound Marketing Day came to Atlanta March 5th. This event was one of 60 events happenning all over the world during Inbound Marketing Week. The event was a huge success, and according to Ingenium Marketing, the largest full day inbound marketing conference in the world (see the random tweets section).
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Twitter] The Battle for Marketing Talent in Professional Services
    The popularity of platforms like LinkedIn and Twitter also make them effective places to advertise, but you’ll need talent with expertise in the particulars of social media advertising. On Twitter and LinkedIn? 'The world of marketing is changing, and it’s happening faster than ever before. Figure 1. Figure 2. Suite Topic
  • SAZBEAN  |  MONDAY, MARCH 16, 2015
    [Twitter] Finding Local Twitter Users
    'People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market. The post Finding Local Twitter Users appeared first on Sazbean.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Twitter] Designing Your Pinterest Pins “Mobile First”
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. '“The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Clearly it’s time to make mobile a priority. Jeff Sieh.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Twitter] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    With insight from third-party prognosticators, thumbs-up-or-down recommendations from peers, and — thanks for nothing, Twitter — billions of potential uneditable authors all adding to the potential digital impression of our products, the “ voice of the customer ” is more powerful than ever before.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Twitter] Three Reasons Customer Experience Management Fails – Part II
    or follow me on Twitter @bizmarkter. 'Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Reason #2: We focus on the problem. think car dealers have figured this one out. Uh oh.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Twitter] Who’s Listening to Podcasts in 2015?
    Twitter | Facebook | LinkedIn |. 'As you may have heard, podcasting is making a comeback and more people are listening to podcasts in the United States than ever before. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Twitter] How to Use LinkedIn to Generate Leads
    HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. 'Tweet You need to rethink the way you use LinkedIn. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. Focus on your headline and summary. or AOL.
  • HUBSPOT  |  SATURDAY, MARCH 14, 2015
    [Twitter] How to Use Humor to Sell More [Free Email Templates]
    You might see they recently checked into a bar to watch the Super Bowl or posted some photos/videos on Twitter that suggest they can handle the funny. like to use Twitter and LinkedIn to understand what tone I should use to approach someone. 'This post originally appeared on the Sales section of Inbound Hub. What can you do?
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Twitter] How to Learn Social Media Marketing: 41 Resources for Beginners
    The Everything Guide to Using Twitter Cards. How to Become a Twitter Influencer. Surprising Stats to Know How to Be Successful on Twitter. The 3 Biggest Mistakes People Make on Twitter and LinkedIn. 3) How to Attract Customers on Twitter and Vine. 3) The Tao of Twitter - By Mark Schaefer. It''s spamming.
  • VIDYARD  |  FRIDAY, MARCH 13, 2015
    [Twitter] Vidyard Powers JUNO TV for The 2015 JUNO Awards
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. JUNO TV contributes to CARAS’ mission to celebrate Canadian music year-round and casts a spotlight on some of today’s most talented musicians while giving new life to legendary JUNO moments.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Twitter] How to Create, Share and Hijack Brand Equity in your Content
    Twitter | Facebook | LinkedIn | YouTube | How to Create, Share and Hijack Brand Equity in your Content by Justice Mitchell - Maximize Social Business. 'From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?” Content Marketing
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Twitter] Four Strategies for Matching Gift Success for Your School or Nonprofit
    There may be more social networks than characters in this article, so we’re going to focus on the channels with the greatest reach: Facebook and Twitter. Twitter. 'Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. Or is that just me? 1) Email. Acknowledgement Letters. Newsletters.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Twitter] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15 by Neal Schaffer - Maximize Social Business. 'The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). The biggest driver of this tech spending binge?
  • SYNECORE  |  THURSDAY, MARCH 12, 2015
    [Twitter] 4 Examples of Effective Content Personalization
    At the end of the email, Mapmyrun gives you the option to share your status with your friends on Facebook, Twitter, or by email. 'One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Personalization is all about accommodating the differences between individuals. Amazon.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
    After all, the average 18- to 34-year-old American knocks around on social media sites like Twitter and Facebook for up to 3.8 To help us browse more efficiently, setupablogtoday.com created an infographic guide to keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr, and Google+. hours per day. Social Media Productivity Daily
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Twitter] Nice to get back in touch with Amanda Nelson at Ringlead
    It’s already been shared on Twitter 100 times, so please check it out. Deeply honored to win this marketing award from Brand Quarterly magazine which has been all over Twitter recently. 'Jeffrey L. Doing much better now. Thank you.). My contact at Salesforce.com was Amanda Nelson. see photo here). Much appreciated, Matt! It’s
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Twitter] 12 Digital Marketing Statistics to Consider
    34% of marketers use Twitter to successfully generate leads ( Jeff Bullas ). 'It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). Web Design: WordPress owns 60.7% W3Techs ).
  • HINGE MARKETING  |  THURSDAY, MARCH 12, 2015
    [Twitter] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
    On Twitter or LinkedIn? 'Not everyone who connects with your firm is an actionable lead. Whether they have engaged with your firm through social media, your website, your blog, or other channels, many of these folks will live at the top of the sales funnel forever. And it’s important to be able to identify the real opportunities.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 7 Hilarious Twitter Brand Hashtag Fails
    'We all know that Twitter offers you the ability to create a trackable, branded hashtag. They quickly deleted the tweet but not after having it retweeted multiple times and seeing it become one of the top trending topics on Twitter. Twitter pandemonium ensued. But have we really thought about the implications of this?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Twitter] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. 'How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • CMO ESSENTIALS  |  THURSDAY, MARCH 12, 2015
    [Twitter] Stop Trying to Find an Easy Way to Build Your Buyer Persona
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone . 'Last week, MakeMyPersona.com from HubSpot ? touted as “quick and easy buyer persona development” ? popped into my social streams. I wanted some of that and fast! Persona on!
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Twitter] 10 User Generated Content Campaigns That Actually Worked
    To help boost top-of-mind awareness, Coca-Cola created the “Share a Coke” campaign, throughout which the company produced Coke bottles with customers’ names on the labels and handed them out throughout different cities, in order to increase its exposure on Twitter. You’re in luck! 1) Burberry. 2) Belkin. 3) Starbucks. 4) Tourism Queensland.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Twitter] How to Ignore Annoying Strangers and Build an Online Community Your Way
    She was named one of the Top 100 community managers on Twitter by Little Bird.  You can find her online via Twitter ( @rhogroupee ), sharing online community tips and ideas on the Social Strata blog. 'By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins.
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