• FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. 'For the role of Chief Sales and Marketing Officer. Dear Jeffrey, Thank you for the interest you have expressed in the Chief Sales and Marketing Officer position and in employment with Atrion Networking. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? Follow her on Twitter and read her articles here. 'Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. It was an overwhelming experience, for sure.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] My Top-5 Most Compelling Apps
    It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. even use buffer as a way to retweet from Twitter instead of that ugly and awkward “quote tweet” — Buffer does everything better. Circloscope. FullContact. Scrubly.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] The Power of Emotion in Online Video
    Twitter | Facebook | LinkedIn | The Power of Emotion in Online Video by Jayson Duncan - Maximize Social Business. 'People make buying decisions based on emotion, not based on how rational it is. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Twitter] Your social media strategy plan: Where do you START?
    While it may seem natural to immediately migrate to Facebook, Twitter and YouTube, don’t overlook other sites and even industry-specific platforms if you are in a market where competitors have a well-established social media presence. Today’s post provides a step-by-step overview on how to move ahead. It must start with … 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    Stay tuned for more coverage of Oracle OpenWorld, and follow the event discussion on Twitter with the hashtag #OOW14. 'Editor's Note: Today's post comes courtesy of Nikki Serapio , Manager of Marketing Community at Oracle. It’s tempting to focus exclusively on the promise of the marketing tools themselves. So get outside.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. 'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. know how hard it is to keep up with all the changes. There''s a lot going on in that world. Starbucks is one of these brands. Mazama.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Lastly, please add any questions or thoughts via comments below, through Twitter , or contact us directly if you want to discuss in detail. 'Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. Here it is!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] Reaching China’s Wealthy Millennials on Social Media
    Twitter | Facebook | LinkedIn |. 'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. Author information. Miguel Roberg. Chinese Social Media
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] 6 Ways to Pull Off Anonymous Personalization People Love
    For instance, if you have a visitor from Twitter, specifically, you know that they saw a tweet mentioning your company on Twitter -- so why not give them some more content to tweet about? After you select social media from the list, you will have the option to click into 2nd level sources including Facebook, Twitter, and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] Case Study: Denny’s flips its audience with a sassy social media strategy
    As Denny’s has proven through their use of  Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Follower numbers on Twitter and Tumblr have doubled and tripled, respectively, in less than a year. Find Kerry on  Google+  and  Twitter. See what they did there?) Hashteroids?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Twitter] How to Create a Content Strategy That Actually Drives Organic Traffic
    I’m aware of companies who have found their target audience on Twitter or on Google+. The frequency of blog posts is going to be different from the frequency of Twitter updates. 'Content marketing alone won’t deliver organic traffic. But how do you create that refined content strategy? Let''s get started. Here''s how.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Twitter] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Twitter] Fixing the Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  You can follow me on Twitter at @fearlesscomp Filed under: BMA , Business Marketing Association. 'Asking «COMPANY_NAME» 5 direct marketing questions. You can check it out here. link]. If you run a small company, then you’re in Sales.  20 points).
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Twitter] Which Website Metrics Really Matter? (Webinar)
    And, don’t forget to join in on the conversation on Twitter using #metricsmatter! 'As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? Do you know which pages are leading to conversions?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Twitter] How High Growth Companies Use Marketing Analytics to Their Advantage
    You can follow Sylvia on Twitter @BrandStrong. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. Figure 1. Figure 2.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 26, 2014
    [Twitter] What Businesses Should Understand About reddit
    Jesse Aaron | Twitter | Google+ | What Businesses Should Understand About reddit by Jesse Aaron - Maximize Social Business. 'One of the largest obstacles to adoption I see in people who’ve never heard of or used reddit is comprehending the deeper layers. Earlier this month Alan Schaaf gave a TEDx talk in Wellington. Reddit
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Twitter] What Twitter Can Teach us About Marketing Automation Users
    Recently,  RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo). Curious about what we learned? Here are some takeaways from the research.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Twitter] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? say they should have at least 1,000 twitter followers (over 6,100 for me) and more than 10 recommendations (over 45 for me). 'Hiring managers are making a big mistake – they are asking the wrong questions. But that’s the wrong question. Tell me about it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Twitter] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    It encourages customers to connect their Starbucks and Twitter accounts, then “tweet a coffee to a friend,” which gives that friend a $5 Starbucks Card. 'Customer loyalty programs are a great way to boost sales and revenue. In fact, 70% said the top objective was customer retention and 64% said they use them to drive engagement. Why is that?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Twitter] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. 'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Surprise them.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Twitter] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Twitter] Why We Shouldn't Stop Innovating on Email
    In an outstanding article, The Atlantic''s Alex Madrigal reminds us: Email was a news feed; now we have Twitter. Can you imagine if we were all still using Twitter to report out what we had for lunch? 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. We all know the story.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Twitter] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Twitter] A Simple Guide for an Effective Inbound Call Strategy
    Couple your CRM data with social information to personalize it so that, if you get a call from an existing lead or prospect, you can cater the way you engage callers based on contract values, close dates, or social media updates from Facebook and Twitter. But that being said, the two can easily go hand-in-hand. Learn more here.).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Twitter] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Watch her millennial video , follow her on Twitter , connect on LinkedIn , and join the conversation on Inside Sales 2.0 'Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. Millennials are currently flooding inside sales organizations, and their numbers aren’t going to be reduced.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Twitter] 6 Handy Tools to Monitor Social Media Success
    Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. The new tool set allows you to identify in real time which tweets are attracting the most engagement with audiences so you can better determine which Twitter strategies are most effective.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Twitter] Combine Pinterest and Email Marketing to Increase Sales
    Twitter | Facebook | LinkedIn | Pinterest |. 'If you are a business or service professional that targets women, you probably know that you need to get on Pinterest. With 70 million users (80% women), 23% of which use it once per day, Pinterest is fast-becoming a business must-have, especially for brands selling items online. Julia Campbell.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. 'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. The keyword is dead.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Let us know what else you learned in the comments, or subscribe to our blog and follow us on Twitter to keep up with our Social Media Week updates! We thought we’d share the highlights here. Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? Well, they were wrong. Obviously.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] The Impact of the Internet of Things on Marketing Attribution
    Follow Jessica on Twitter @jessgroopman. 'Editor’s Note: Today’s post comes courtesy of Jessica Groopman , a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] The Business Marketing Association is coming to Tampa Bay soon
    The Twitter ID will be @bmatpq1. 'The Business Marketing Association of Tampa Bay will be led by Jeff Ogden, award-winning marketing expert and President of Find New Customers. To learn about the BMA, please visit www.marketing.org , The domain of this chapter will be www.bpmtma.org. Please share this exciting news!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] Mizuno running long tail outreach marketing case study
    In addition, I shoe-horned a “Share This” button bar into the top of the SMNR so that anyone who comes and who isn’t prepared, ready, or interested in writing a whole post on their blog can just share it easily to their Twitter, Facebook, Pinterest, Google+, or Tumblr account. Long Tail Blogger Outreach. What is a runner?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] Are You Wasting Your Social Media Traffic?
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic? 'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) is too slow it will drastically increase your bounce rate and can literally kill your traffic. by Lilach Bullock - Maximize Social Business.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] Why Marketing Automation Software is like a set of nice golf clubs
    You can follow me on Twitter at @fearlesscomp. 'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! I’ve been reading the Wall St. Journal for years. No, they were not.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    So whether you made it to every session you wanted to attend, missed INBOUND entirely but followed it on Twitter (hope to see you next year!) 'Okay, I’ll admit it. INBOUND can be overwhelming. Well, we’re here to help! We rounded up the most inspirational tidbits and takeaways from INBOUND14''s most popular speakers. Be bold.”
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Innovative companies like Honeywell, Fiberlink, Intralinks and SevOne are among those now using a Video Marketing Platform to track and convert their online viewers. Honeywell. Intralinks.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    We can’t wait to attend more events for Social Media Week 2014, so stay tuned for another blog, or follow us on Twitter ! 'As many of you know, today marked Day 1 of Social Media Week , the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. Be A Deeply Disagreeable Person. Be A Real Time Thinker.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] This is the week that was: #inbound14
    This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. But it doesn’t stop at websites – having a twitter account with your brand name is increasingly equally important. Read the article. Take a look.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] 27 surprising facts about salespeople who are Social Selling
    74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). B2B marketers who use Twitter generate 2x as many leads as those that do not (source:  Inside View ). Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword. Does your company engage in Social Selling?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. 'My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. Customer Experience Marketing
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] 3 Marketing Tips I Learned in Orlando
    You can follow me on Twitter at @fearlesscomp. '@HenryDeVries, marketing expert and author (photo here) just recently held a Marketing with Books and Speaking session in Orlando recently. learned three important marketing tips for this session that I’d like to share with my readers. Write for business publications. What do you think?
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] You Better Dance With Them What Brung Ya
    or follow me on Twitter @bizmkter. 'Is it time already for Apple’s Festival of Likes? You know, that annual event where people find it necessary to sleep on the floor of a mall in order to pay someone hundreds of dollars for a phone. What happens, though, when the lining up stops? You look next door, that’s what.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Twitter] A report from the epicenter of content marketing conferences
    How will these events up their games to get beyond Twitter tactics and lead generation? 'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Inbound featured Martha Stewart. Know your audience.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Twitter] How to Create an Awesome Upsell Email
    Let them share your suggestions with the world You might be surprised at how often they tell their Twitter followers about the items you offered. 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. When you think of upselling, think of fast food restaurants. Really!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] Unique Ways to Build Your Email List
    Facebook, LinkedIn and Twitter are good places to start with this kind of teaser. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. 'It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Why isn’t the case the same for small businesses? Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. What can the BMA do for you?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. What can the BMA do for you?
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    The International Center for Management and Organization Effectiveness surveyed 267 executives from companies such as Adobe American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto and Twitter. Please share your thoughts below.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Twitter] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    For example, 2% of people love Twitter. You talked about Twitter and how that’s growing. So email’s still important, but things like Twitter, or Facebook, or some of the other social networks where people are getting updates on the mobile device, are also important. Welcome Jay, and thank you for joining us today.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Twitter] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Twitter] In Content Marketing, every word matters. Thus Buyer Personas matter!
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Content marketing , Demand Generation , Find New Customers. 'In order to use the right words in Content Marketing, buyer personas are essential. Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How).
  • ENGAGE  |  THURSDAY, SEPTEMBER 18, 2014
    [Twitter] Why Context is Bigger Than Content
    After months of agonizing about how to out-create Oreo’s Dunk in the Dark Super Bowl tweet of 2013, the Progressive marketing team decided that football had little to do with insurance and opted to go silent on Twitter during the big game. 'At the fourth annual Content Marketing World (CM World) in Cleveland Sept. He was Spacey—Kevin Spacey.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. 'A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Inbound Marketin
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] 8 Tips to Cultivating a Successful API Program
    Twitter is also a great way to reach the community. 'Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. One of the most valuable sessions we attended focused on internal, partner, and developer programs. For external developers, trust is key. Have any tips to add?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] 5 Tips in Building a Great Website in BtoB Marketing
    You can follow me on Twitter at @fearlesscomp. 'I’m old enough to remember a time when businesses debated whether or not they needed a website, but those days are gone forever. Today, your website is more important than it has ever been. That’s why your website matters more than ever. This is a big mistake. Have one main offering.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    You can read more from Matt on his blog, Matt on Marketing , follow him on Twitter , or check out his books (listed below) on Amazon.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. We’re such an impatient lot. We expect new/cold lists to generate results right away.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] A world-class network from Marketing Made Simple TV and the BMA
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , Marketing Made Simple TV. 'Marketing Made Simple TV was an awesome show created and hosted by yours truly. But it also gave me a world-class network. Let me share an example. Unfortunately, www.marketingmadesimple.tv
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] 3 Tips to Reduce the Workload on Social Media
    Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business. 'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Twitter] Does Content Marketing Really Have a Confidence Problem?
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. What’s going on here? Low confidence in success. Source).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] HubSpot Jumps into the CRM Marketplace
    The system itself offers standard CRM features – contacts and company records, calendar management, emails, activity logging, tasks, deal tracking – combined with automated population of company and prospect information from Web sources and Twitter activity. Can a HubSpot service offering be far behind?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] How CMOs Can Make Big Data Relevant to the Sales Team
    Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. 'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned.  In
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] Celebrate the 2014 Markie Award Finalists!
    Chicago Bears Football Club | FIS | Ingram Micro | Twitter. Follow the Modern Marketing Experience Europe discussion on Twitter with the hashtag #MME14. 'It’s that time again! Finalists for the Markie Awards have been announced! The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Grainger.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] Want to grow your sales? Stop selling!
    You can follow me on Twitter at @fearlesscomp Filed under: sales leadership selecting salespeople , Sales Leads , sales process. 'This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. Start helping and stop selling and watch sales grow. What do you think?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. higher CTR compared to ads.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. 'This blog post is off to a good start because you’re currently reading it. Shocked? Why Do People Share?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] 5 Ways You Can Add Social Proof to Your Landing Pages
    On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. Would you believe me? What Is Social Proof? 2) Case Studies.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] 5 Tips for Awesome Slideshare Content Inspiration
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Twitter] 10 Things B2Bs Should be Doing on Twitter
    'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” The truth is, Twitter is an excellent addition to your marketing mix. Here are 10 things you should be doing on Twitter right now.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Creating Visual Content With Canva
    Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations. 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] The Content Marketing Mantra: “Create Once, Use Many”
    Twitter | Facebook | LinkedIn | YouTube | The Content Marketing Mantra: “Create Once, Use Many” by Justice Mitchell - Maximize Social Business. 'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. Comments Great post. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    You can follow me on Twitter at @fearlesscomp Filed under: BMA , Buyer Personas , Find New Customers , Florida , inbound marketing. 'I’ve been running Find New Customers for five years. And since that time I’ve been blogging regularly and I’ve been quite active on social media too. We won a handful of clients too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] 6 Essential Social Media Lessons From Top Executives
    Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. And guess what?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    The next week, Twitter has a completely redesigned profile layout. For example, Signals'' Twitter handle is @getsignals.). On Twitter, try posting between 5-20 times a day. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. After that, Pinterest unveils promoted pins.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Since YouTube videos will still play in-line in Facebook (and other social networks like Twitter and LinkedIn) brands that have a large presence on YouTube are better off continuing to host their content there rather than trying to aggregate data from yet another channel. Video Goes Social. But what does this all amount to?
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Nor did I find mention of their chosen hashtag on Twitter. Facebook Marketing Twitter marketing 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. know I abhor them.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] This is the week that was: Pixels of Furry
    For any more interesting bits and pieces check us out on twitter @earnestagency and to keep up subscribe on the right. 'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Twitter] In the Content Marketing Kingdom, Third-Party Experts Rule
    You can follow me on Twitter at @fearlesscomp Filed under: Buyer Personas , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Marketing Awards , marketing campaigns , sales challenges , sales funnel. 'This blog has a new premium template. What do you think of it? Smart B2B Marketers Look for External Experts.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Twitter] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    good place to start when defining your target audience is evaluating your current customers with things like your website''s analytics, Facebook insights, and Twitter Analytics. Send them an email with some of the blogs you’ve written on Facebook marketing tips or why people should invest in Twitter. End of story.” Surveys.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Twitter] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    gen y Inbound Marketing lead generation marketing Millennials Prospects Sales And Marketing Sales Intelligence sales prospecting social intelligence social media social selling twitter 'Gen Y, or the Millennial generation, is defined as thos […].
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Twitter] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] 6 Company Blogs We Actually Enjoy Reading
    add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. Their blog is called "Bacon Sriracha Unicorn Diaries," and as if that wasn''t reason enough to read it, they consistently post hilarious content with a brand persona reminiscent of DiGiorno''s Pizza going rogue on Twitter.
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] Recap of Content Marketing World Day 1 – How To Apply The Learnings
    This is alarming to say the least and while it is great to see 2,500 people at an event like Content Marketing World soaking up information and burning up the Twitter stream at what seems like 250 tweets per minute, there has to be some application of all this learning in our day-to-day worlds. ONLY 38%! How do we make this happen?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time. Follow him on Twitter and connect with him on LinkedIn. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. More details here.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Twitter] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. newsletter, Facebook, Instagram and Twitter. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. Check out the video below!). Six part-time.
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