• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. Author information. Neal Schaffer. Neal Schaffer.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Let the market view in
    Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Elevate Your Holiday Marketing on Social Media
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Elevate Your Holiday Marketing on Social Media by Debbie Miller - Maximize Social Business. 'It’s hard to believe 2014 is almost over! Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] WordPress.com and Search Engine Optimization
    Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers. We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] 7 Questions to Ask Before Creating a Video Campaign
    Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! Who’s your target audience?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] Impostor Syndrome: How I finally learned I was smart
    Related Stories How Facebook changes our behavior Gamergate and the great Twitter Debate The secret to getting me to become your brand advocate. 'By Betsy Kent, {grow} Community Member. For nine years, the competition on the Internet kept me from knowing that I was smart. Have you experienced this? And I had it. It’s because I was lucky.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Twitter] 8 Budget Templates to Manage Your Marketing Spend [Free Download]
    Want to share these budget templates with your Twitter followers? 'The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! Branding & Creative. Content. Paid Advertising.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Top 50 Marketing Thought Leader over the age of 50 Award
    You can follow him on Twitter using @fearlesscomp. Just click on the Twitter button below to share it on Twitter., 'This award was just presented to Jeff Ogden of Find New Customers by Brand Quarterly magazine. Alan See. 50 Marketing Thought-Leaders Over 50 to know via @ BrandQuarterly ~ [link] bit.ly/50Mktg
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]
    But as gain more and more Twitter followers, the task of responding to every single tweet becomes daunting. 'When you''re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. And, you know, it just seems like the polite thing to do. Social Media
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Check him out on Twitter today! 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Dave Landry Jr.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Twitter is second on the list, with 34.7 'Brace yourself. The holiday shopping rush is upon us. You’re rolling out discounts and bringing in extra staff to handle the influx of customers. You’re ready for traditional shoppers, but are you prepared for mobile buyers? Yes, 68 percent. Your emails should have a holiday look.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] 7 Ways to Promote Your Slideshare Presentation
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 7 Ways to Promote Your Slideshare Presentation by Ann Smarty - Maximize Social Business. 'Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. She has 7 years of experience in search and social media marketing. SlideShare
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Why You Need to Adapt to Social Media Today
    Jeff Ogden of Find New Customers is everywhere – Twitter , Linkedin , YouTube and Facebook , And I’m not a kid. My iPhone goes off all the time with people connecting with me on social media, including Twitter, LinkedIn and Facebook. I will soon turn 55. If a man my age is on social media, what is stopping you?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] The Content Marketing Word Of The Year?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” The word is short for vaporize and also comes in verb form (vaping). Storytelling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Twitter] Image Recognition technology is a goldmine for marketers
    Find her on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. surreptiously take a photo of it on my phone and instantly get a “buy now” option from my favorite store. My family is enjoying some pizza around the dinner table. post our happy moment on Instagram.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. Today, the successful sales rep needs to find new ways to provocatively engage earlier, and if engaging later, frame the decisions to go their way.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] It’s Good to Be Aligned with a Former Show Guest, Dave Kerpen
    Dave now nicely retweets everything I post to all 47,200 of his Twitter followers. Filed under: Business relationships , Likeable , Management best practices , Marketing Made Simple TV , Twitter. Business relationships Likeable Management best practices Marketing Made Simple TV Twitter 'Dave Kerpen. We confirmed it today.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. People on Twitter are looking to share valuable content. Use Twitter Ads and LinkedIn Analytics to track views and engagement with your content, so you can see what performs best where and then analyze why. Write helpful content. No, no, no!
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] This is the week that was: The science of Christmas charm
    Using a clever tool to analyse John Lewis’ twitter followers he found trends that are clearly reflected in the creative. 'The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. Opinion of the week. Digital advice of the week. Enjoy.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Current or potential customers are extremely vocal on social and reaching out to a business publicly on Facebook or Twitter garners the attention of many. Xbox , for example, answers gaming questions via Twitter. 'Social media has been a game changer for the holiday shopping season. During the holiday season, referrals are crucial.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 15 Facebook Holiday Contests You Can Create in Minutes
    Twitter | LinkedIn |. 'The holiday countdown has begun! If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. And if you need some motivation for pulling such a contest together, here you go: 63.4 percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.*
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Follow Amanda on Twitter:  @AmandaKahlow. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting. Here are three ways you can action your data right now to hit the ground running on January 1 st , 2015.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We love comments (not SPAM) and those who share on social media too, such as Twitter, LinkedIn and Facebook. 'Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. Here is the lesson for you. Were you able to get rid of him in time?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Twitter Best Practices. Click to tweet! ).
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] Your New Go-to Guide to Content Promotion [Free Ebook]
    You can download it for free by clicking right here and send an auto-populated tweet about this ebook by clicking the Twitter-sized image below: Click to Tweet: Learn how to generate more leads through strategic content distribution: [link] via @HubSpot. 'It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] How 4 Companies Find and Create Value from Open Data
    Twitter- Many businesses rely on Twitter’s data and APIs for customer insights. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. The business case for open data. Marketing Efficiency
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 4 Creative Ways to Make Your Website More Personalized
    If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. 'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] How to Achieve the Right Blend of Art and Science for Marketing
    You can see Laura in action online at Marketing Made Simple, MarketingProfs, and Software Advice, or follow her on Twitter via: @LauraVEM. But like weighing down only one side of a boat, are we now in danger of capsizing the marketing vessel which still requires creativity in order to achieve balanced market leadership? CMO Insights Trendin
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] [TIPS] How to Recruit a Hacker for Your Company
    Twitter | Facebook | LinkedIn | [TIPS] How to Recruit a Hacker for Your Company by Laurianne Laval - Maximize Social Business. 'Check the web and you’ll see a lot of people ask about hackers and how to become one. But before becoming a hacker or maybe recruiting one for your company let’s define what a hacker is. Social Recruiting
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 10 Helpful Tips for Choosing and Using Fonts
    This graphic uses a visual element, the Twitter icon, to replace the need for more text saying "on Twitter." 'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] The 3 Most Important Content Marketing Questions CEOs Should Ask
    Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased). 'As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. The effectiveness of cold calling is plummeting.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] Eight Rules for Lead Generation Events
    or follow me on Twitter @bizmkter. 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. It may not be long now… Actually, what it really said was: i frrl acild daaarknss aprechign, But, touch screen issues aside, it was not a good place I was in when I tapped that out.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] The Top 200 Content Marketing Brands And Influencers
    Twitter Handle. Twitter Handle. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?”
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] 26 Ways to Promote Your Blog Post
    Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Twitter cards are free to use, and don’t take more than a few minutes to set up. It’s amazing what one tweet from someone with 200,000 Twitter followers can do. 'Congratulations! Fantastic. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Twitter] Five 2015 digital marketing trends for your consideration
    Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. 'It’s a popular time to look into the crystal ball for the next year and make a few predictions. 1) The implications of Content Shock. in 2015 or 2016.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Twitter] Meet Jeff Ogden of Find New Customers here
    We love comments (no SPAM please) and those who share on social media such as Twitter, Linkedin and Facebook. 'What is the real story of someone? personal post on a Saturday. No post on Sunday. In this post, I answer your questions – in this personal post. College. My jaw dropped at these massive muscle. Childhood.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
    Give them some shout outs on Facebook and Twitter. 'If things like the ALS Ice Bucket Challenge , and Movember have taught us anything, it’s that there is immense power in the creativity of inspired people to do good. 1) Give Them a Great Story to Tell. We want to support causes we are passionate about and feel good in supporting. Nonprofit
  • CRIMSON MARKETING  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] #BADMarketing from Netflix
    Image: Courtesy of Twitter. 'Funny and insulting all at the same time. BADMarketing. The post #BADMarketing from Netflix appeared first on. BADMarketing
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Maybe donate a canned good to your local food bank for every new follower you get on Twitter. 'The holidays are a busy time for every small business. In the past few months, you’ve probably ordered additional inventory, stocked the shelves and hired additional staff to handle the rush. The expectation for steep discounts is high.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone . Have you ever been in an executive planning session when sales managers have explained that they might miss goal because there weren’t enough leads? August, 2014. July, 2014.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] The Fast Growing Influence of the Social Media Ambassador
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business. 'In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] Top Ten Guests on Marketing Made Simple TV
    million Twitter followers and he followers @fearlesscomp on Twitter, Beth Comstock , Chief Marketing Officer of General Electric, What is interesting about Beth, besides being such a nice looking and smart woman is how I booked her as a guest. You can find Joe on Twitter @JoePulizzi. Chief evangelist of Canva. https://www.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Twitter] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. Your customers and prospects aren’t on Twitter because they’re shopping. 'Email and social media can be a powerful combination. Start with the Basics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] 20 Tools We are Thankful for as B2B Online Marketers
    TweetDeck is a social media dashboard tool that makes it possible to manage multiple Twitter profiles from one interface. Rather than having multiple windows open with multiple Twitter accounts, TweetDeck allows them to monitor social activity from a single window. Enjoy! Evernote. What Is It?:  Google Docs. What Is It?:  Gmail Labels.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] Information overload: beyond better filters
    Twitter showed the significance of trending topics. 'Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] Your Content Is Not As Good As You Think
    Twitter | Facebook | LinkedIn | YouTube | Your Content Is Not As Good As You Think by Justice Mitchell - Maximize Social Business. 'One of the many challenges I face developing integrated marketing campaigns is the client’s perception of what they believe their customer desires. Content Marketing
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] Your Business Blog Sweet Spot: How to Find It and Keep It
    Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. 'How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? They won’t stay.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] An Eye-Opening Look into the New Tsu Social Network
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | An Eye-Opening Look into the New Tsu Social Network by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Comments Thanks Jeannie!
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Twitter] 13 Beautiful New Ebook Templates [Free Download]
    Let us know what you think of the new designs in the comments below once you''ve downloaded your own copy of our 13 Customisable Ebook Templates or tweet about this ebook using the Click to Tweet link and/or the Twitter-sized image below: Click to Tweet : Get your copy! Use all of the stock images provided in the templates, free of charge.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] The 15 Best LinkedIn Pulse Articles On Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Because Software.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] 10 Examples of Highly Effective Welcome Emails
    Notice in the bottom right corner there are links to the company blog, Twitter and Facebook page. 'One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list you want to welcome them to the group with an inviting email. We are so happy you’ve found us!”
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] Preparing for a Social Media Crisis
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Preparing for a Social Media Crisis by Maggie Patterson - Maximize Social Business. 'Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] The Power of Visual Content in Social Media Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine.  It sucks, doesn’t it? You engage all the fancy social media tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] It may be time to drop your annual marketing strategy
    For example, the founders of Twitter never dreamed of the many creative and amazing ways Twitter is being used. For example, the founders of Twitter never dreamed of the many creative and amazing ways Twitter is being used. How much is it POSSIBLE to plan today? Every month. No annual marketing strategy? Unnerving? Wrong?
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] Small Business Saturday – November 29 – Shop Small and Local
    Follow Small Business Saturday on Twitter. 'Black Friday’s for big box stores. Cyber Monday’s devoted to online shopping. And for those of us who are small business owners (or who prefer to shop at small businesses), there’s Small Business Saturday. Just how important is small business? Over half (!)
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Twitter] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 'Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. Keep on reading to brush up on your sales knowledge. Adoption process.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] 4 Simple Steps to Finding Perfect Freelance Writers
    You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging.  'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. This is where freelance writers come in handy. They’re writers. The perfect writer is flexible.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    But they seemed to resonate with Twitterers. On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.” 'What are you laughing at? If the answer is “nothing,” then you need to read this post! Really.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Chances are, you''re familiar with BuzzFeed as your go-to workday procrastination.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] Trust and Made in America Two Key Drivers for Manufacturers
    Check out my Twitter feed — I post these stories on a regular basis.). Dianna Huff’s Twitter feed. 'Trust. It’s a word I’m seeing more and more of with regard to business — especially since it’s becoming more difficult to know which brands we can trust. million products. Tout these relationships!
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] How to Build Your Social Media Audience from the Ground Up
    In this post, we focus on building your Facebook and Twitter audiences from the empty room, so to speak, so let’s get to it! Growing Your Audience on Twitter. Maximize Twitter Search. In your Twitter account, you will see a search box in the top right. Set up a Twitter account for your business.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] 5 of my favorite productivity apps
    Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. 'While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. So, here we go. Trello.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] Working With Bloggers to Promote Your Brand for the Holidays
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Working With Bloggers to Promote Your Brand for the Holidays by Kristen Matthews - Maximize Social Business. 'It seems that every food and beverage comes in a pumpkin flavor variety and sidewalks are scattered with leaves that make an awesome extra crunchy sound. Blogger Outreach
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company''s social networks like Twitter, LinkedIn and Facebook. 'In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Twitter] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    'We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] How to Use Social Selling for Pre-Call Research in B2B Inside Sales
    There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., 'What is B2B social selling? to spread the word about products and services to potential customers and clients. In fact, it’s something you’ve probably done in the past without realizing it.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] Green Marketing: Be Careful What You Say
    Twitter | LinkedIn | Green Marketing: Be Careful What You Say by Kyle-Beth Hilfer - Maximize Social Business. 'Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Social Media and the Law
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] The Real Time Marketing Myth – How To Win The Superbowl
    ” You can follow them on Twitter too (@ RTMSucks ). ” She posted it on Twitter and it went viral. It literally crashed Twitters’ servers and has since racked up more than 3 million Retweets. Unfortunately, most brands have failed to realize the effort that went into Oreo’s famous moment.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Twitter] How to Create a Sales Enablement Culture in Your B2B Company
    Follow her on Twitter via @Megan_Marie_T.  . 'It’s clear that there is a shift taking place within most companies’ sales and marketing departments, and there is a good reason for it. This shift is causing some companies to hire for sales enablement positions. We get it: it’s a tough situation, but there is hope. Hold a sales journey pow-wow.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] Social Sales Requires Marketing Skills and … Salespeople
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales Requires Marketing Skills and … Salespeople by Craig Jamieson - Maximize Social Business. 'I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Social Sales
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Twitter] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
    or ''What was your Twitter amplification?'' 'Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn''t fit that mold. It''s hard to explain: You''re just drawn to that other person, regardless of all the times you''ve spent fixating on your "type." " he said.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] Taming the Nexus 5 battery and data usage
    use my Plantronics M55 headset all day, text, check Facebook, Twitter, Google+, Google New, Instagram, and all the rest — and by changing these settings with vim and vigor by plugging holes and downgrading connectivity settings, I have been able to actually own the phone I wanted to have in the first place. Yikes! It changed my life.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] #ProspectingChat: Inbound Prospecting with Howard Brown of RingDNA
    Join us at AG Saleswork''s Twitter account today to participate in the discussion. Here are some details about today''s Twitter Chat: Date: Thursday, November 4, 2014. 'It''s the start of a new month. Who knows what that means? Time: 1:30 PM EST / 10:30 PM PST. Hashtag: #ProspectingChat. Topic: Inbound Prospecting.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] How to Use Visual Content to Improve Social Media Results
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Use Visual Content to Improve Social Media Results by Rebekah Radice - Maximize Social Business. 'Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text? Visual Social Media Marketin
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] The World-Class Network of Jeff Ogden of Find New Customers
    'One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. want to be humble and understated but that’s the only way to describe the network. Anything less would not do it justice. blog a lot for one simple reason. And he’s right.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] An Open Letter to B2B CMOs
    Follow David on Twitter:   @David_Srere. 'This is your time. As customer touchpoints multiply with the never-ending emergence of new delivery channels, B2B organizations are recognizing the critical role of a clear, credible, compelling and consistent brand—and, therefore, the critical role of a capable CMO. So now you arrive. The reward?
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] 6 Survival Tips for Content Marketing Island
    He also pens the November6 Marketing blog, and you can follow him on Twitter @nov6marketing.  . 'As a nascent content marketer in financial services, an industry not typically renowned for its creative marketing practices, I sometimes felt a bit like Tom Hanks in the movie Castaway. Tip 1: Find a Friend. Tip 2: Build a Shelter.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Twitter] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Please feel free to tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : New guide from @HubSpot: How to Create Email Newsletters That Don''t Suck. 'Email newsletters come in all shapes and sizes. How to measure your email newsletter. Content Creation Email Marketing
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] How to Develop a Strong Visual Brand on Social Media
    For example, many tech companies -- like Facebook, Twitter, Dell, IBM, and HP -- use blue to symbolize trust, intelligence and progress. In the time it took you to read this article, approximately 500,000 new posts would have appeared on Twitter, 3 million on Facebook, 15,000 on Instagram and many, many more. Cute or elegant?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Twitter | Google+ | LinkedIn |. 'Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE there’s […]. Author information. Claire Axelrad.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] The Art and Value of Repurposing Content
    It’s entirely possible that these fans only follow you on Twitter, and didn’t know you actually had long-form content. Follow her on Twitter to read more! 'Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] How Twitter for Business Will Become a Serious Advantage
    Such is the potential in utilizing Twitter for business, and yet so too is the challenge in trying to actualize this potential. year-over-year increase in the number of positive social media mentions on social channels (Twitter included), vs companies without such analytics. Share your insights in the comments below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] Gamergate and the great Twitter Debate
    If you haven’t been living in a cave for the last few weeks, you’ve probably heard of a Twitter hashtag that has set vast portions of the Web on fire: Enter #gamergate. Either way, I saw the heated Twitter debate catching fire on my newsfeed, and since I’m a passionate gamer, I did the most foolish thing imaginable.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Twitter] New Data: Why Your Fans Aren't Following You on Social Media
    Not surprisingly, Facebook and Twitter are the most popular platforms -- 84% of respondents expect you to be on Facebook, and 64% expect you to be on Twitter. For example, 64% of consumers may expect brands to be on Twitter, but only 31% actually follow brands that they like there. What’s your Ello strategy, by the way?).
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] 5 Things You Can’t Blog Successfully Without
    Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. But it’s not quite that simple. Who are you targeting and why?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] Big Ideas to Make the Most of Small Business Saturday
    Use the hashtag #ShopSmall on any Tweets you write about Small Business Saturday so they’ll appear on the main Small Business Saturday Twitter feed. It’ll also be here before you know it. Small Business Saturday is always held on the Saturday after Thanksgiving – this year it’s on November 29th. Get Social.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] Events for Everyone! How Industry Conferences Shape Your Organization
    Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more ! If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] The Problem with LinkedIn InMails – They Often Don’t Work
    help people all the time – all day and all night  on LinkedIn, Twitter, you name it, I help you. And people connect to me all the time on LinkedIn and Twitter ,  I now have thousands of connections, 2,467 LinkedIn connections. Ignoring good marketing advice is like sticking your head in the sand. Chief Marketing Officer.
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
    The main channels people used were Facebook and Twitter: 92% of these mentions occurred on those two social networks. Though they were significantly less popular than Facebook and Twitter, Instagram and Flickr also had some activity. million followers on Twitter, and 1 million followers on Vine. So what was it? TV event?
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Twitter] 5 Ways to Make A Killer First Impression On Social Media
    Twitter: how to perfect your profile. '“Charlie Brown says that we’re put here on earth to make others happy.” ” “Is  that   why we’re here? guess I’d better start doing a better job… I’d hate to be shipped back!” . ? Charles Charles M. Schulz,  The Complete Peanuts, Vol. 6: 1961-1962.
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] When to Use Twitter Ads for Business
    While Twitter doesn’t actively limit a tweet’s reach, its wide-open, anything-goes Twitter feed means that a tweet can be quickly buried and quietly forgotten. But if they follow hundreds of users, than their twitter feed is more likely to be full of so many tweets that they’re bound to miss some—including yours.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Twitter] 3 Case Studies Profiled at Social Fresh West
    For more takeaways from Social Fresh, follow the event discussion on Twitter with the hashtag #SocialFresh. 'Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week. So how do marketers find what’s best for their brand? One answer: social listening.
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