• HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Twitter] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. 'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. 1) Inside Higher Ed. 2) The Learning Network.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Twitter] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. So, how do you get started?
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Twitter] How to Get Your Company to Go Viral on Facebook
    Go global with your sharing by updating across other media platforms like Pinterest, Twitter and YouTube. 'Facebook ads are the least expensive form of advertising , according to a study by the Content Marketing Institute. With just 25 cents, companies can reach an audience of 1000. Change Your Marketing Strategies. Create Relevant Content.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Twitter] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Twitter.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Twitter] Grow Your B2B Audience by Considering Size, Engagement and Value
    These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. Twitter’s going to have certain implications for you beyond just your advocates and influencers. 'Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. They’re there.
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Twitter] The New Premium Medium Is Print
    And in an age of where every Twitter user is a pundit, the perceived gravitas of print is a powerful lure for both publishers and readers. This web-to-print migration first caught my eye in 2011, when Style.com, Conde Nast’s digital content site, launched a glossy large-format print edition. Anticipating the “why print?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Twitter] Being Banned Ain’t What It Used to Be
    Learn more about her work on her website at mohanalakshmi.com or follow her on Twitter: @moha_doha. 'By Mohanalakshmi Rajakumar, {grow} Community Member. When he came into my office and said “Put it up here!” expecting a high-five, I knew sentiments about having a banned book in the Middle East had changed. I’m going to read your book now.”.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Twitter] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? And that’s a good thing.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] US Airways Tweet a Mayday for Real-Time Marketing?
    Arby’s real-timed the Grammy’s, Lean Cuisine “Vined” its way through the Oscars, and Virgin rode the hers-and-hers coattails of marriage equality across Twitter. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Social Media
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Twitter has more than 500 million total users. 60% of Twitter users access the network from mobile devices at least some of the time. 'Gone are the days when a mobile-enabled web presence was an afterthought. ” Also, consider these stats from the compilation below: about half of all U.S. and 71 million tablets. Heidi Cohen ).
  • HINGE MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] What is a Visible Expert?
    On Twitter or LinkedIn? 'A Visible Expert℠ is an industry expert that is well-known in the marketplace. Your firm likely has individuals that are well-respected and are the internal experts on your industry. However, they don't provide the same level of impact that a Visible Expert does.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Twitter] How Hotel Social Media Goes from Online to Offline
    Social Hospitality brand customers Events fans followers games hashtag hotel Instagram IT los angeles marketing media ROI social networks start story Tweetup Twitter 'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Twitter] Fixing Your Sucky Website Step Three: The End Game
    Follow me on Twitter @bizmkter. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends. But that was just window-dressing. Deep down you know when even your very pretty site is still Sucky.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Twitter] B2B social media – a two horse race?
    In 2013 Twitter had the lead by a nose.  Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so.  When asked which one social network is most effective in supporting their marketing goals, almost half (45%) pick LinkedIn.    Just 20% choose Twitter. 'Social media is time consuming. 
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Twitter] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Twitter Feed – Make it part of your social media routine to share a link to your subscribe page at least once a week. You can also make use of Twitter Lead Generation Cards for this purpose. These 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Twitter] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Twitter] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Twitter] Staying Relevant with Social and Content in the Battle over Breakfast
    quick glance at these competitors’ Facebook and Twitter pages reveals a few photos of their breakfast options, but no real push to wedge their way into the conversation. 'Unless you’ve been living under a rock, I’m sure you’ve seen or heard about the feud that fast food chains are having over the most important meal of the day.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Twitter] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    'Note to self: Never mention a celebrity on Twitter from a company account. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts. They''re featured in a Twitter case study , in fact. Heigl''s knowledge or approval." Social Media
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Twitter] After an Event: How to Connect and Follow up on Email + Social
    If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? The Welcome Message.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Twitter] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Using a pop culture icon and creating related copy often results in a ton of engagement on Facebook and Twitter. 'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. Going Guerrilla. Delving into Influencer Marketing.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Twitter] 83 Exceptional Social Media and Marketing Statistics for 2014
    What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Twitter] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    Twitter''s New Profile Layout Is Here: What You Need to Know. Twitter has officially confirmed rumors that began in February, announcing that in the next few weeks, users can expect to see major changes to their profile pages. Ways to Use Twitter''s New Photo Collages in Your Marketing. What do you want to see more of?
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Twitter] How Can Content Marketing Generate Leads?
    In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. 'Content marketing is in essence, the creation of content to promote your brand. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Twitter] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Research: Twitter ads provide better results than Facebook (SmartBrief). 'Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch). Why Hadoop Isn’t Killing The Data Warehouse (ReadWrite). Marketing Profs).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Twitter] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    In fact, the deluge of mail has gotten so bad that many students have started posted using the hashtag #CollegeMail -- on both Twitter and Instagram. 'Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. Offer information online that you would usually print.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Twitter] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.) 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Twitter] Uncovered: The Future of Mobile Marketing
    By the time we reach 2015, Twitter’s advertising revenue is expected to arise from mobile advertising. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. Mobile Marketing Types You Need To Consider. billion.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Twitter] Addressing Anonymous Negativity as Secret App Gains Traction
    Evernote CEO Phil Libin took to Twitter to publicly respond to rumors of acquisition started on Secret in February. 'Commenting or posting anonymously may be old hat on web forums, but newer apps allowing users to share secrets are gaining in popularity. Secret is part of a wave of apps emphasizing anonymity. Small businesses are vulnerable.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Twitter] The Future of Social Customer Service: Seamless Customer Experience
    Social Media for Customer Support channels company Customer Customer experience customer service customers department Email Facebook Forrester Research Las Vegas manager media mobile platforms the social time Twitter view Website Customers need to … Continue Reading. Comments Is that all there is to this post? paragraph?
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Twitter] A Mother of Reinvention
    This year, the panelists addressed a full house of 2,500 each day at Lincoln Center, garnered upwards of 500 million Twitter impressions, and reached viewers from the Arctic to Asia to South America and beyond via livestream. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Twitter] 6 Fundamental Value-Based Selling Tips
    Follow Mike on Twitter @MikeKamo. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at  Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Some say selling is an art form. Others claim sales is a science.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Twitter] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    Google is getting roundly hammered on Twitter for this new policy impacting advertisers. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Also, share the post via social media using the hashtag #fridaymarketingrant. --. Is this evil?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Twitter] How Do You Tie Your Content Back to Your Vision?
    You can follow Aaron on Twitter  @ASCommsTweeter or via his blog Commspro.me. You can follow Aaron on Twitter  @ASCommsTweeter or via his blog Commspro.me. 'By Aaron Crowther, {grow} Community Member. ve just sat through two-days of speakers at Content Marketing World in Sydney. love listening to smart people. And not without reason.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Twitter] What is the True Value of Social Engagement?
    Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. 'Measuring social impact on a retail client is one of the hardest things to do.  There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Twitter] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Twitter] LinkedIn’s New Content Marketing Score
    The idea of “trending topics” is nothing new, Twitter has cashed in on this phenomenon, but LinkedIn’s list won’t be as broad. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? Well, wonder no more. The changes are the latest among several LinkedIn has made recently.).
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Twitter] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    They can be found on Twitter and Facebook 'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Why Cold Calling Still Works. Cold Call Timing. and between 4:00 and 5:00 p.m.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] Twitter's New Profile Layout Is Here: What You Need to Know
    'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Profile Picture.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts
    To learn more about the results of our new research, download a free copy of our new report, Finding Experts: Why & How Clients Seek Visible Experts℠ On Twitter or LinkedIn? But what about the clients who seek and engage providers for the knowledge of their Visible Experts℠? What benefits do they see? Enjoy!
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] 29 Signs Your Business Is Not Ready For Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'How do you know your business is ready for content marketing? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. If you''re feeling a little stuck on getting started with Twitter collages, we brainstormed a few ideas below that you can try out for your company. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Twitter] 7 Essential Mobile Apps for Marketers
    Find Kerry on Google+ and Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Here are a few essential mobile apps and tools for my fellow marketers. Evernote Hello. Platforms: iOS, Android.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Twitter] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). Twitter, specifically, allows you to see interest categories of your followers, for when demographic data alone isn’t enough.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Twitter] Content ROI Is a Myth
    You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. 'As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.”
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Twitter] 70 New (Really) Marketing Automation Stats
    Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Marketing Automation.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Twitter] 70 New (Really) Marketing Automation Stats
    Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Marketing Automation.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Twitter] How to engage bloggers down the long tail
    Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Twitter] How to Engage Bloggers Down the Long Tail
    Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Twitter] Visible Expert Profile: Staci Riordan
    She writes weekly articles for her blog, and she posts frequently on social channels like Twitter, where she has over 2,000 followers. On Twitter or LinkedIn? We study them because we want to understand how they attained that status and what we can learn from them. Growing Up in the Fashion World. Staci got her degree and moved west.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Twitter] Trust Me, I'm a Marketer
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have the most success when you identify who you are and what brings you to the conversation. 'Think for a minute about who you might expect to meet in hell. Sign up now.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Twitter] 5 Tips to Market Your Event Using Social Media
    They’re taking up space and you could be using them to draw event attendees to your booth with an easy Twitter contest. Twitter makes it easy to measure engagement and use of a hashtag, so watch those metrics. 'Last week we joined Chicago women-centric tech organization Ms. Not Every Event Is ‘Real’. Make Use of Images and Visuals.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Twitter] What If Your Prospects Are Not Using Social Media?
    What if he is not on LinkedIn, or Twitter, or Facebook, or … … Continue Reading. Social Sales articles Blog Business company connections Facebook Google google search LinkedIn networking News potential profiles reasons sales Social network Social Networking the social Twitter Website it’s not that simple).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Twitter] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Twitter] What to Do When Your Twitter Account Gets Hacked
    stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. How to Not Get Hacked on Twitter. 2) Do the Twitter two-step. 'It can happen to anyone. I''ll wait.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Twitter] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The difference is that in today’s Twitter/Facebook/Instagram era, lots of people—hundreds of millions and perhaps even billions of them—now expect and in fact demand more personalized and authentic levels of connectedness and engagement. Those of us around during the PC revolution take it as a given that consumers are connected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 7, 2014
    [Twitter] The Social C-Suite. Let’s get real.
    If an executive is not interested in enabling the benefits above and doesn’t give a rat’s ass about Twitter, I would be perfectly fine with that. If an executive is not interested in enabling the benefits above and doesn''t give a rat''s ass about Twitter, I would be perfectly fine with that. This is one of those times.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Twitter] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    How to Tweet Around the Clock Without Being on Twitter 24/7. This means that if you’re serious about growing your Twitter presence, it’s imperative that you find a way to tweet multiple times a day. In this blog post you will learn how to tweet multiple days every day without dedicating all of your time to Twitter.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Twitter] Internet Marketing Strategy Articles for the Week of March 31, 2014
    Why Twitter’s Facebook Obsession Is Unhealthy (ReadWrite). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}).
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Twitter] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    This week, while at the White House, Red Sox hitter David Ortiz took a selfie with President Obama and posted it on Twitter: What an honor! Soon after Ortiz''s selfie began trending on Twitter, it was revealed the he recently inked a deal as a spokesperson for Samsung. 'On the surface level, there seems nothing harmful about selfies.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Twitter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Connect with Kelsey on Twitter  @wonderwall7. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. White Papers. Demos.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Twitter] Want to Squeeze More Conversions Out of Your Landing Pages? Read This
    'Let me guess. your boss wants you to get even more leads this month than last. Maybe you''ve got some big initiative planned with lots of moving pieces and a ton of team support. Maybe it''s just you trying to keep your head above water and squeeze out some extra leads. That''s the closest point to conversion, after all. The button copy?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Twitter] Why Inbound Vs. Outbound Marketing is the Wrong Question
    Follow Matt on Twitter @HeinzMarketing. 'by Contributor Friendly | Tweet this Editor's Note: Today' post comes courtesy of Matt Heinz , President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. It’s allbound.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Twitter] How to Tweet Around the Clock Without Being on Twitter 24/7
    'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Twitter
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Twitter] How Manchester United Revolutionized Sports Marketing
    Liverpool FC maintains 17 local language Twitter accounts. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. According to a controversial poll commissioned by the team, 650 million people worldwide say they support the team. Have a Backstory. But Man U also did something else really smart.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Connect your Twitter handle, so visitors can Tweet you. 'Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? The use of Yellow Pages has declined over 50 percent in the last five years. Advantages. Yahoo!
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Twitter] Tweet Less and Talk More
    Even with whisper-light computing power and immediate, 140-character Twitter posts, we are a face-to-face species, one that thrives on interpersonal communication and being in the presence of like-minded individuals working together for a common goal. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Twitter] 5 Ways Marketers Can Use Twitter Photo Collages
    Twitter announced recently on its blog its “collage” feature, designed to allow users to include up to four photos in a tweet, and tag the people in those photos, without affecting the 140-character limit. How will your organization start integrating photos into your Twitter content strategy? Thanks for joining [#Event].”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Twitter] 12 Experts Define Key Performance Indicators (KPI’s)
    Follow Rob on Twitter: @RobPetersen. 'By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. Every business should have them.
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [Twitter] Find the Right Content Marketing Mix
    Follow Michael on Twitter. 'As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Curated content can include blog posts, tweets, email newsletters, and more.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] Social Media 101 for Technology Firms
    Google+ and Twitter are great ways to make quick connections and share with other industry leaders. On Twitter or LinkedIn? 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. The good news is that social media lets you reach your audience easily and cost-effectively. Expertise.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
  • ENGAGE  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] Brand Battles: Ford Responds to Cadillac, McDonald’s vs. Taco Bell
    It responded with an image on Twitter (featuring Taco Bell’s mascot from years ago), as well as an offer for free breakfast coffee through April 13. 'This month will likely bring more brand battles. What have been your favorites over the past few months? Here, the two brands go directly after their main competitors. Ford responds to Cadillac.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] Is Free CRM Software Right for Your Business?
    ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter. Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. What Free Solutions Are Available?
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] The ABCs of Personal Branding [Infographic]
    Having a great personal brand is much more nuanced than having a billion Twitter followers. 'When you''re looking for a job, you should expect to be Googled. Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. The Complete A to Z Guide to Personal Branding.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] Short Form Video the New Way to be Social
    Video apps company content Facebook follow Instagram marketing media media strategy Photo posts Services story strategy technology tools Twitter video Vine WHO 'Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. These two services are not the only … Continue Reading.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    Follow me on Twitter @bizmkter. 'Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. And that’s what Step Two is about: a website less disgusting. Replace your images – all of them. Fix your dead ends.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] How For-Profits Look to Non-Profits for Marketing Inspiration
    For-profit organizations now leverage the power of social proof though social media marketing , particularly through paid posts on Facebook, Twitter, and other social sites. 'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Twitter] Should you be betting on someone else’s content?
    You can find him on Twitter ( @wittlake ) when he isn’t spending time with his three young boys. 'By Eric Wittlake, {grow} Contributing Columnist. Media companies like the New York Times and Wall Street Journal have built valuable audiences on the back of the content they publish. Will it improve your content? Conclusion. Super points!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Twitter] What to Know: SMX West 2014 Takeaways
    According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. 'It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. Everything is Becoming Personalized.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Twitter] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. get to a point on social media eventually, so hang in there. Oh, and purple. Both riding  motorcycles  and managing online communities are dangerous.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Twitter] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. 'An estimated 88% of brands today are using social media for marketing. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms? Define Your Goals.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Twitter] A Small Biz Guide to Digital Marketing Acronyms
    RT: Retweet is a re-post or forwarded message on Twitter by another user. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. ” Say what? BL: Backlink is a link from another website to your business’ website. or Bing. See SMO.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Twitter] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. get to a point on social media eventually, so hang in there. Oh, and purple. Both riding motorcycles and managing online communities are dangerous.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Twitter] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    Social Media for Real Estate Blog Blogging Business company Facebook Google happening marketing media marketing objectives potential real estate Social Media Marketing start strategy time tips tools Twitter video 'Social media has increased consumer expectation. What does your social media marketing say about you? … Continue Reading.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Twitter] The Definition of Omni-Channel Marketing – Plus 7 Tips
    If we know their VIN [Vehicle Identification Number], if we know their name, if we know their Twitter handle, and we know whether they like to go to the dealership or they don’t like to go the dealership, this helps us treat them in a way that they want to treated.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Twitter] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    Twitter. Twitter released a statement that informed the Twittersphere that all users would now have to pay $5 per month if they wanted to use vowels in their tweets. 'April Fools'' Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. Fake Products. Cup Meals.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Twitter] 6 Trends Highlighted at Social Media Marketing World
    When it comes to social advertising, Facebook still dominates the space with 90% of marketers claiming to regularly use Facebook ads versus 20% using LinkedIn ads, and 17% using Twitter ads. 'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Blog, blog, and blog! 
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MARCH 31, 2014
    [Twitter] Instagram Insurgent
    Comments, re-posts and sharing to other social networks, especially Facebook (9 out of 10 shares) and Twitter are common. Instagram, like Twitter, is becoming a real-time companion to off-line events. Forty percent of their traffic is in the United States where 58 percent use the app every day. Women have led the smartphone revolution.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Twitter] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Twitter] New Research Report: Why and How Clients Seek Visible Experts
    On Twitter or LinkedIn? 'Hinge has just released a new study on why and how clients select and use high visibility experts. It’s called Finding Experts: Why and How Clients Seek Visible Experts and is available as a free download. The report is part of a larger ongoing study of Visible Experts conducted by the Hinge Research Institute.
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Twitter] How to Build Marketing Accountability From the Lead Up
    Twitter – Organic. We recommend that Marketing Channels be specific (for example, “Twitter-organic” rather than generic “Social Media”) so that ROI calculations are more actionable down the line. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. Lead Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Twitter] What is search jacking and how can it hurt your brand?
    Continue to set up a reasonable number of outposts like you have with the book name (FB, Twitter, etc). Here are key titles/phrases/concepts that are proprietary to me: The Tao of Twitter. To execute this well, I would have to maintain at least eight sites, blogs, Facebook/Twitter accounts, etc. It’s work. No question.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Twitter] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    Twitter Launches Photo Tagging (Get Ready). Twitter recently announced that you will soon be able to tag photos of people on Twitter and include up to four photos in a single tweet. 'It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. Educational Content. Should You Care?
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Twitter] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Twitter] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Maybe the CEO him or herself does not post actively on Twitter, but the company’s CMO might, or the company’s LinkedIn Pages showcase hiring patterns that are relevant to your company’s services. But what if you are a niche company, with a niche product that can only be used by a finite audience? Always Be Influencing.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Twitter] Webinar Recap: How to Develop a Successful Content Marketing Program
    On Twitter or LinkedIn? 'It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. Fast forward to today, and it IS the marketing approach of choice. Why the struggle? Research.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Twitter] 9 Ways To Grow Your Sales With Pinterest
    'Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Pinterest Blog Blogging Business captions content Facebook follow networking Photo potential sales Social network Social Networking start strategy tag the social time Twitter Website
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Twitter] Klout Founder says Lithium deal will propel new development
    figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. My jaw was wired shut for two months so to communicate, I either had to write stuff down or go on Twitter or Facebook because nobody could understand my mumbling. 'The genesis of Klout circa 2008. Schaefer: Are you exhausted right now?
<< 1 2 3 ... 117 118 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1