• JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Twitter] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    Of the major media players (Facebook, Google, Snapchat, Pinterest, and Twitter), only Google has begun the audits necessary to comply with P&G’s demands. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on March 20, 2017; Length: 1:05:21).
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Twitter] 5 Ways to Use Your Blog to Test New Ideas
    Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. ” But we all know that more content isn’t synonymous with better content. Start with the numbers.
  • CHIEFMARTECH  |  FRIDAY, MARCH 24, 2017
    [Twitter] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. Like it? Rapid Prototyping. Wireframes. Hackies
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Twitter] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms. March 2017. 17: St.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Twitter] How social media is changing what brands stand for
    Facebook , Twitter , etc.). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. elements in their mission and operations. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Twitter] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Twitter] The 15 Best Content Distribution and Amplification Tools
    Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “(Use) Paper.li (for) Twitter curation; it enables people to publish an online ‘newspaper’ based on topics of interest to them or the community they seek to influence.” Content Publishing Tools. grow}.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] How to Nurture Leads with Email Marketing
    Facebook and Twitter are trailing email when it comes to acquiring new customers. The Internet of Things (IoT) is radically changing the way people search and receive information. Plus, let’s not forget email. Email marketing is very much alive. Email opens on mobile devices are hitting almost the 55% mark. Personalized Email Marketing.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Connect on Twitter , Facebook , Linkedin. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Why are these other tactics used more frequently than webinars? How many webinar attendees do you need to generate the desired ROI?
  • SNAPAPP  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] The Explosion of Design It Yourself Tools: Built for Content Marketers
    How much design attention should each twitter post get? When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. When you’re Adobe, and you have Photoshop , Indesign , Premiere Pro , Dreamweaver , etc. The answer is nothing. iMovie - Video. . . Content loadin
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] 5 steps to wrangling your most important social media channels
    Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Social media gurus make social media management sound so darn difficult. Identify your most important social channels.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind. Like it? The B2B buying process is broken.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] Why Plan a Social Media Takeover?
    Perhaps they’re already active on Twitter and LinkedIn and want to expand efforts to Instagram. For example, let’s say you’re hosting a Twitter takeover. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. The Benefits of a Social Media Takeover. Key takeaway.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Twitter] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    Weibo, a micro-blogging platform often compared to Twitter, has more than 297 million users; 132 million of which are daily active users. In China, the use of Weibo, a social media platform, is expanding. Not only are more users getting involved, more than 1.3 The number of enterprise accounts now totals more than 1.3 million businesses.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Twitter] What Does a Content Marketer Do? Answered by a Content Marketer
    Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Researching. Interviewing. Creating.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Twitter] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. Like this post?
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Twitter] Key Trends in LinkedIn Publishing
    In 2016, LinkedIn surpassed Facebook and Twitter for social shares of B2B content in many areas, even when that content isn’t published at LinkedIn.com. As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. We shared the research with Content Marketing Institute. Personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Twitter] New research reveals Americans migrating to three social media platforms
    Some of the highlights of this show: The social media shake-out: Why Snapchat will last and Twitter is in trouble. By Mark Schaefer. Is social media turning into a three-horse race? In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years in the making: The Infinite Dial.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Twitter] The Six Best Accounting and Finance Tools for Small Business
    22: The 32 Best Twitter Marketing Tools. #23: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants. 1 ) Xero.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Twitter] 5 Health Care Brands that Make Twitter Marketing Look Easy
    There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. These five brands have created totally distinct Twitter personalities based on the work they do and the people who comprise their staffs. For health care brands looking to grow into Twitter, the possibilities are endless.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Twitter] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While third party platforms like buffer and Hoostsuite allow you to accomplish most of this, many companies also leverage native ad platforms on channels like facebook, Twitter and LinkedIn to launch, manage and measure social PPC campaigns. . And, how do I set it up? What Is a Marketing Technology Stack? Let’s take a closer look. . .
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Twitter] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    About 72 percent said that they used sites like Facebook, Instagram, and Twitter on a daily basis. Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? The majority (64 percent) said that they were most interested in advertising on Instagram.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Twitter] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Videos are six times more likely to be retweeted than photos, and three times more likely than GIFs – Twitter ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? But it’s 2017, and the times, they are a’ changing!
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Twitter] Six SEO Tips for UX Designers
    Follow him on Twitter @alexwberg. Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III. Search Engine Land.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Twitter] Create. Captivate. Engage. The Art of Interactive Experiences
    Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Thus, the buzzword is interactive. Consumers are tired. VenturePact.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Twitter] How to Generate Fresh, Customer-Centric Content
    Note: For B2B, that’s most often LinkedIn and Twitter. For example, Twitter chats that leverage a Q&A format allow space for B2B organizations to connect with potential and current customers, while also learning more about what interests them. First, Get Clear on the Quality of Customer-Centric Data and How It’s Collected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Twitter] Understanding Generational Social Media Preferences
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Twitter] Good Bots vs. Bad Bots: How to Tell the Difference
    They’re often the culprit behind distributed denial of service (DDoS) attacks -- in fact, you might recall a day in October 2016 when it seemed like half of the internet, including Twitter, stopped working. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. And we don’t know what’s good or bad. Data Bots.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Twitter] Are Notifications Driving Us Crazy?
    If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. Source: Future Work Centre.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Twitter] Marketing’s Artificial Intelligence Revolution Is Here
    In 2016, Microsoft built a Twitter bot called Tay meant to resemble a teenage girl that could communicate with users. Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder. Should marketing leaders panic or celebrate?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Twitter] Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram
    In contrast, many businesses have low average engagement ratios on Twitter, but the construction products industry sees the highest levels of engagement with 21.16 TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares. percent in the next 12 months.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Twitter] Let’s Celebrate the 2017 Markie Awards Finalists!
    Cheap Caribbean – Cheap Caribbean gained 15,691 Facebook followers and 8,454 Twitter followers during the social media campaign. TD Ameritrade - TD Ameritrade’s campaign resulted in 31% of total Tool completions referred from social media - 34% from Facebook; 66% from Twitter; 47% from sponsored post activity. Cisco. Eaton.
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Twitter] The implications for PR if Twitter goes away
    The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter. snapchat twitter WhatsApp YouTube
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Twitter] Live Video in 5 Steps: From Creation to Measurement
    update on Twitter. Author: Cameron Jahn Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Content Creation. Content Promotion. Creating content is just one piece of the puzzle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Twitter] Mark Cuban, the first trillionaire and chatbots on the edge
    Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. By Mark Schaefer. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. Still early days.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Twitter] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. 1:30pm – IBM.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Twitter] The 17 Best Photo Editing Tools
    Sample review: “Sophisticated choices are available from cropping to specific photo sizes or services like a Flickr buddy icon, Twitter picture, or desktop or mobile sized versions. Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). 22: The 32 Best Twitter Marketing Tools. #23:
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Twitter] Creativity and Productivity: The Importance of Focused Downtime
    You can find my Twitter in my bio ( @kay_lockman ). If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. What Downtime Isn’t. Downtime Is Not Meetings. ” said no one ever.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Twitter] Oh Hi! Say Hello to the New Vidyard Dashboard
    In the meantime, I’d love to hear any feedback you have so feel free to sound off in the comments or reach out to me on Twitter or LinkedIn. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. This is a concept that we want to show you in the platform. Content.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Twitter] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Twitter] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? MySQL on Amazon RDS. Hackies
  • CONTENT STANDARD  |  FRIDAY, MARCH 10, 2017
    [Twitter] How Nonverbal Communication Shaped the Disappearing Media Revolution
    And they rarely come through on Twitter. There’s a disappearing media revolution at play, and surely, Snap’s proven success is a big part of that. But what else? What’s dictating the ebbs and flows of these social media technologies as they grow into new features that look surprisingly similar? That context is everything.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Twitter] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? Data Access is Sacrosanct. Hackie
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Twitter] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat. Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. It’s a challenge to grow a new social media audience from scratch -- and to do it well.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Twitter] 3 Simple Ways to Validate Your Content Ideas
    One simple way to do this via Facebook or Twitter would be to come up with a few short messages or questions based on the different content ideas that you are considering, and then check to see which gets the most engagement. Nearly 3,000 twitter shares. To a large extent, this is very beneficial for business. Speaking of questions.
  • KAPOST  |  THURSDAY, MARCH 9, 2017
    [Twitter] Top Insights On How to Take Your Content to the Next Level [Webinar]
    Catch her on Twitter at @Kimbe_Mac. Ready for some real talk? Your content needs to grow up. Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations. Execution: Tactics and collaborative content production processes. Save your seat today! SPEAKERS.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Twitter] The Public Apology Letter: 6 Brands That Nailed It
    To right the situation, Apple enlisted the help of its SVP of Internet Software and Services, Eddy Cue, who went about a slightly unusual way of admitting to the brand’s wrongdoing -- via Twitter. There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. So, who's done it best?
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Twitter] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    22: The 32 Best Twitter Marketing Tools. #23: Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Conversion Rate Optimization. 1 ) Picreel. Google Review Count: 231. 3 ) Wufoo.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Twitter] How to Overcome the Challenges of Managing a Remote Agency
    Twitter and LinkedIn are the first ports of call. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. What’s the time balance?
  • OPENTOPIC  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] 9 Digital Marketing Stats From This Week That Jumped Off the Page
    If one tweet can sell a thousand Moons Over My Hammy, this is it Denny’s tweet on Wednesday represents a historic Twitter marketing achievement. It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. Brands & Marketers
  • HINGE MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] How to Build Brand Recognition at your Professional Services Firm
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. If you were asked to identify the biggest challenge facing professional services firms today what would you say? Building expertise? Closing new business? Getting more referrals? It may surprise you to know that the answer is none of these. So what works?
  • DISTRIBION  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] The Future of Financial Services Marketing
    He also loves meeting new people – connect with him on LinkedIn or Twitter. Opportunities ahead. Exciting things are happening in the world of financial services marketing. Over the course of the three-day conference, we easily found commonalities between tactics marketers use to attain their goals. Education is key. About the Author.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] Does Native Advertising Work?
    Many firms will use social media, such as Facebook and Twitter feeds, to slip in their sponsored content. “Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers. After all, the dentist’s drill of interruption advertising can seem like a pain of diminishing returns. Going Native.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] 4 Non-Marketing Skills You Need to Become a Better Marketer
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department. It needs to be a way of life throughout your organization. Human Resources needs to market the company to prospective applicants. Product development must make a quality deliverable or marketing will prove impossible.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    We looked at their Twitter profile, LinkedIn, blog posts, etc., The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion. In other words, it was a serious team effort.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Twitter] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention. 22: The 32 Best Twitter Marketing Tools. #23: Social Media Campaign Builders.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Twitter] Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
    Twitter and Facebook are new and fertile grounds for bullies to single out and terrorize vulnerable individuals based on their public profiles. Here’s what you missed in marketing, media, and tech while you triple-checked every envelope you sent out this month… The Atlantic: The Facebook Algorithm Is Watching You. Snap Inc.
  • KAPOST  |  MONDAY, MARCH 6, 2017
    [Twitter] The Psychology Behind a B2B Marketing Plan
    Some great ways to build your personal brand include publishing thought-leadership pieces on LinkedIn, engaging with experts and ideas on Twitter, speaking on panels at conferences, or joining webinars. Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. humans. How come? Visuals.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Twitter] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . You marketers aren’t just busy people – you’re jugglers. And if you manage an in-house team or contractors … well, you deserve a medal. The Ultimate List of Shortcuts for Marketers.
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Twitter] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    For brands building a stronger Snapchat presence —which is a logical step in 2017, given that Snapchat has overtaken Twitter in daily active users and the success of parent company Snap’s recent IPO —then Spectacles content becomes a critical new tool for creating content specific to that platform’s experience.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Twitter] THE HACKIES: 5 tips and tricks for securing your marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Chris Spears of Arke Systems. Like it? Assessment of SaaS Platforms. Ownership.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Twitter] The Beginner's Guide to Small Business Marketing Online
    Create a Twitter account for your business , Facebook page for business , learn how to use Instagram for business , create a Pinterest page for your business (if relevant), and use them as a way to discover new clients. According to Forbes , 80-90% of consumers research purchases online before buying. Why isn't my website appearing in Google?
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Twitter] 10 Impressive Examples of Influencer Marketing Campaigns
    The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. That's great news for marketers -- right? Not so fast. 1) Old Navy.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Twitter] Why the false dichotomy between adtech and martech is dysfunctional
    The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). Adtech is a subset of martech. Quinessential paid media, right?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [Twitter] How to Run an Effective Employee Advocacy Program on Social Media
    You can track everything from who converted, which channel the conversion came from (Facebook or Twitter), the type of content used (image or text), to the specific campaign that brought it (employee advocacy). Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls.
  • CONTENT STANDARD  |  FRIDAY, MARCH 3, 2017
    [Twitter] The Magic of Moving Pictures: Using Gif Images to Expand on Video Content
    Image attribution: IHOP (via Twitter). IBM (@IBM) is one of the best examples of this, with a Twitter page that is chock-full of custom animations , how tos, and quotes that have all been given a face-lift with gifs. IBM logo attribution: IBM (via Twitter). An aspiring graphic designer sends you the occasional infographic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Twitter] How to ruin your content by overthinking things
    I was paralyzed on Twitter because I thought I needed to add value on every tweet. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. Believe me, that’s exhausting! So there.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Twitter] Link Building and Mobile SEO in 2017
    Follow the agency on Twitter at @PolarisLondon. Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. So it’s more important than ever to ensure your website ranks highly for relevant keywords.
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Twitter] Should You Hire a Ghostwriter?
    Your best in-house writer is worth very little on the social media front if they don’t know the nuances of creating Facebook content, for example, as opposed to Twitter, LinkedIn, or another social channel. This morning, your CMO approached you about creating new content to be published online. When Ghostwriting Works.
  • CHIEFMARTECH  |  THURSDAY, MARCH 2, 2017
    [Twitter] THE HACKIES: Conquering Middle Earth with marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anthony Lombardo of Commvault. Like it? Hackies
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Twitter] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    If you’re on Twitter, oh my, I go look at you on Twitter, and when I follow you on Twitter, it then makes some recommendations of other people I might want to follow. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. NASCAR.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Twitter] Marketing Research to Bookmark for Your Next Blog Post
    Here are examples of Bloomberg content you might cite: Twitter Planning Hundreds More Job Cuts as Soon as This Week. Snapchat Passes Twitter in Daily Usage. If you thought your research days were over when you graduated from high school or college, think again. Why is research so important? 19 Marketing Research Websites to Bookmark.
  • NETLINE B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] 2017 B2B Marketing Exchange – Post Event Insights
    Thanks for the twitter shout out Shannon! This year our team could not wait to escape the rainy season in San Francisco and head out to sunny Scottsdale to mingle with some of the brightest minds in business-to-business marketing. The event delivered powerful messages, strategies and insights for B2B marketers in 2017. Sessions that Inspired.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline. Like it? are certain channels being undervalued)?
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] Why Every CEO Should Have a Social Media Presence
    Having periods of being very active followed by being very inactive on twitter is going to make your follower number very erratic. Wrong. While the phrase “be where your customers are” is regularly coined, senior level professionals, particularly c-suite professionals’ presence on social media is lacking. 4) Lead by example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] Make Your Mark: A “Space” Suggestion for KNOWN
    She can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. In Chapter 5 of Mark Schaefer’s new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age , he suggests eight strategies to find your own “space.” Whale. Social platform discovery.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] 9 Client Reporting Tools That Will Save Your Agency Time
    Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data. What's worse? 9 Client Marketing Reporting Tools for Agencies.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] Why you need 3,643 domains just like President Donald J. Trump
    Bush hillary clinton Ivanka Trump Jason Chaffetz Nordstrom President of the United States ProPublica The Trump Organization Top-level domain Trump twitterBack in October 8, 2013, I wrote Playing the Online Reputation Shell Game. That article was about what to do during and after an online reputation attack vis-à-vis Milo Yiannopoulos.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] Your Content Strategy Needs a Villain
    Through Twitter, brands and brand advocates can build up heroes and tear down villains. Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch. Imagine Harry Potter growing up without his famous scar and infamous archenemy. Imagine Luke Skywalker with no father-figure angst. Or would they? million followers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    YouTube hopes to beat out the competition -- Facebook, Twitter, Periscope, and Instagram have similar live streaming features -- by providing higher quality to the thousands of creators already publishing frequently on the platform. Here's what uploading looked like in one user's app: Source: Twitter. 3) Snap Inc. Snap Inc. Snap Inc.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] The 14 Best Personal Productivity Tools
    22: The 32 Best Twitter Marketing Tools. #23: Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. So how can you get at least some of that time back? Online Time-Tracking Apps. 1) RescueTime.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] The Silent Marketing Roadblock – Choice
    For example, the Forbes article below, “Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity,” says they could scale back social sharing from the current five options to only three, such as Twitter, Facebook, and LinkedIn. By sampling flavors, you hope to gain clarity about your decision. But why? Sure, tweet that photo!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. MYTHS.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] An introduction to ecommerce APIs for non-developers
    Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. Why APIs?
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] What is Brand Marketing?
    Act-On’s social and advanced social publishing tools integrate with Facebook, Twitter, and LinkedIn so you can post, listen, and measure social engagement from a single interface. There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Just what is brand marketing? And can it be measured?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Twitter] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Twitter’s in this playground as well, and with live video streaming increasingly proving to be a thing, more and more networks are going to host brand-built movies. Some 2016 Twitter statistics bear this out: videos are six times more likely to be retweeted than photos and three times more likely than GIFs. I won’t do it.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Twitter] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Customers are the heart and soul of any business. Image credit: The Blue Diamond Gallery. Lack of Focus. Following the Herd. Conclusion.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Twitter] Top Webinars You Should Watch For Marketing Success in 2017
    According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. For example, you could target businesses that have a strong social presence and then use that information to personalize direct mail ( ex: add Twitter handles to mailers ).
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Twitter] Five levers of relevance for digital authors
    In the context of Twitter , this greatly increases cognitive load because the related tweets are separated by other unrelated tweets for other people you follow. Obviously, the experiences you create are not like Twitter in the sense that you have control over the information flow. ” Several people have asked me what this means.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Twitter] The 26 Best WordPress Plugins
    A plugin that can help increase blog traffic from Twitter by making it easy for readers to tweet a predefined quote, takeaway, catchy phrase, smart idea, or statistic from your post. You customize the RSS, Twitter and Google Alert Sources you want to use. Setup Pinterest Rich Pins, Twitters Cards, and more.” — BuzzBlogger.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Twitter] The Stories Behind 5 Social Networks That Never Caught On
    While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Twitter] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Twitter] The crisis of message credibility and impact on brands
    Are Trump’s recent assertions about the illegal immigrants, the dishonest media, the Mexican wall, environmental hoax, often communicated on Twitter with less than 140 characters, baseless or just nuanced descriptions in sales-pitch hyperbole? Our world is more passionately polarized than ever. Words do matter. Facts alone may not be enough.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Twitter] Infographic: 12 Phrases You Should Never Say at Work
    And if you have other suggestions for what not to say at work, please let us know on Twitter @contently.). This will only take a minute, so pay attention. A new infographic about work from Headway Capital lists 12 common statements that you should never say at the office. We’ve always done it that way. Voices Infographic language work
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Twitter] eSports and the Elusive Millennial Male Audience: A History
    Take Søren Bjerg , a top League of Legends player , on Twitter. There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. If you’re a director of marketing, it almost sounds too good to be true. Welcome to Competitive Gaming.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2017
    [Twitter] Live Video Marketing: What You Need to Know About This Hot Trend in 2017
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Period.”
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Twitter] The 21 Best Content Curation Tools
    Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.
<< 1 2 3 ... 142 143 >>