• SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 19, 2013
    Top 5 Email Prospecting No-Nos
    You can connect with Chris on Twitter here , or here on LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com. Can I let you in on a little dark secret of mine? Promise not to tell anyone? Here it is: I’m not that great at getting responses to my prospecting emails.
  • MARKETRI  |  WEDNESDAY, JUNE 19, 2013
    Social Media Narcissist or Uninformed Tweep?
    The research, published in the journal, Computers in Human Behavior , shows that Twitter fuels younger adults’ narcissistic tendencies by acting as a megaphone for their thoughts, while Facebook fuels middle aged adults’ narcissistic tendencies by serving as a mirror where they can curate images of themselves.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    Why There Is No Such Thing as Black Hat SEO
    They''ve tried to stay away from spammy links, paying for Facebook shares, and buying Twitter followers. 'Last week our resident SEO expert, Jeremy ''The Bomb.com'' Fagergren, wrote an article on Blog.LogMyCalls.com titled Black Hat SEO: Go Ahead, Try It On. The article was well done. Black hat is working. Response to The Article.
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. 'With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. Experiment.
  • SYNECORE  |  WEDNESDAY, JUNE 19, 2013
    ModCloth: A Rad (and Obvious) Social Media Strategy
    ModCloth had signaled me out on the Twitter-sphere – little ‘ole me!! And if you take a scroll through ModCloth’s Twitter page, you’ll find several tweets of new products. 'Brands should delight. Really, that’s what it all comes down to, right? That’s human nature, baby. PROMISE…). Ah, I had forgotten about this gem , I thought.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 19, 2013
    The ultimate guide to becoming a blogging superstar
    Help a friend with 1 Twitter follower reach 3. You You can then say: Increased client’s Twitter fanbase by 300% ! 'By Mars Dorian, Contributing {grow} Columnist. am a self-proclaimed social media rockstar, without any credentials, so I feel more than qualified to present you with the Ultimate Guide to Becoming a Blogging Superstar.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    What You Need to Know This Morning: June 19, 2013
    Headlines are a bit of a guessing game, and the kicker is that the headline that works best on Twitter might not work on, say, Facebook. 'If we were playing a game of Truth or Dare right now, and I choose "Truth," and your question was "What are you doing right now?," my answer would be "Sleeping.". And seriously, this first one is like.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 18, 2013
    Top Content Marketing Challenges, Benchmarks, and KPIs
    Follow the discussion on Twitter #RightContent. 'by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. Generating enough relevant content (37%). Ensuring relevancy of content (30%). Web events (31%).
  • PAUL GILLIN  |  TUESDAY, JUNE 18, 2013
    What Social Media Marketers Should and Shouldn’t Do
    Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. Don’t blast.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    5 Action Items from #SMX Advanced 2013
    My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via  Twitter or Google+. Bonus: The theme is Top Gun.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    Rather than all of social, perhaps you talk about Twitter specifically. 'This situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place.
  • BLOG MY CALLS  |  TUESDAY, JUNE 18, 2013
    Miss Utah's Dumb Answer.Marketers Can Relate
    Since that happened a couple of nights ago, her Twitter feed has exploded. She was the trending topic on Twitter for several hours and has gone into relative seclusion since the ''answer heard round the world.''. 'By this point hopefully you''ve all seen the grimace-worthy interview of Miss Utah. If you haven''t, here''s the video.
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    Content Selling: How Sales Can Better Leverage Marketing Content
    For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve? HS) Content has become the fuel for so much of marketing these days.
  • MARKETING ACTION  |  TUESDAY, JUNE 18, 2013
    3 Social Dos, 3 Social Don’ts
    'Social media use continues to trend up, with active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013. With these adoption figures, social media marketing is at an all-time high – and so are company expectations. Don’ts. Issue posts during national tragedies.
  • BLOG MY CALLS  |  TUESDAY, JUNE 18, 2013
    5 Things Every Salesman Should Know About Marketing
    Some of our best prospects have fallen in our lap as a result of Twitter. 'The line between sales and marketing is increasingly blurry. Marketers are being asked to do traditionally sales oriented tasks like interact with leads, send price quotes and even analyze sales data. The lines between marketing and sales are gone. Reach out to them.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    Are you a social media forager?
    Content Marketing Internet Marketing Social Media Marketing Advertising and Marketing Animal trapping Business Buzzfeed Content marketing Facebook Google Google News Hunting Internet marketing Klout linkedin marketing pinterest public relations social media social media marketing twitter And you surely won’t starve foraging.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 18, 2013
    Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
    By using traditional methods like trade shows, PR and direct mail along with social tools like YouTube, SlideShare, Facebook and Twitter, you can start identifying potential customers and start gathering email addresses for your database. If you really want a tradesman to read something from you, which would you use, social media or email?
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 18, 2013
    5 Lies About Easy Ways To Create Content
    Share them in the comments below or with me on Twitter ( @wittlake ). 'There are easy ways to create good content, right? Sorry. Creating good content is hard. And it’s getting harder. Here are five common bits of advice you shouldn’t follow. Easy Content Myth 1: Just Post Your Slides On SlideShare! Yeah, I didn’t think so.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 18, 2013
    How to Make SaaS Gamification REALLY Work for YOU
    You should subscribe by e-mail or by RSS and follow me on Twitter to get new posts while they’re still fresh from the oven and piping hot. also introduced a framework based on three key instincts —hunting, gathering and socializing—and two key “fun factors”—frequently rewarded progress and fast feedback. SaaS Gamification Fun Factors.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    What You Need to Know This Morning: June 18, 2013
    Supposedly Instagram is adding the ability for users to make and share short videos, which is the same thing you can do with Vine, the new app from Twitter. 'Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from Facebook. Influencers by share source (email and other sources, Facebook, and Twitter). 'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Highlights. Number of participants. Traffic.
  • PWB MARKETING BLOG  |  MONDAY, JUNE 17, 2013
    Image Sizes for Social Media Branding [Infographic]
    The changes to cover art sizing are frequent enough, and none of the channels – Facebook, Linked In, Twitter, Google+, YouTube – have the same size images. The infographic will help you create the correct size images for your LinkedIn or Facebook cover photos, Google+ channel art or Twitter and YouTube header! Again.
  • MARKETING ACTION  |  MONDAY, JUNE 17, 2013
    SaaS Solutions vs. IT Departments in the Age of Self-Service
    Many common definitions also swirl around any web service such as YouTube or Twitter. 'People presume that, in the transition to cloud systems, there will be tug of war between SaaS and IT, as well as between SaaS and traditional software deployment methods. However, when it comes to IT, the disconnect people talk about just doesn’t exist.
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    37 reasons that video content is king
    700 YouTube videos are shared on Twitter every minute. 'Image via CrunchBase. Bill Gates, in 1996, predicted  ”content is king,”  Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. ” Here are 37 reasons why. comScore ).
  • VERTICAL RESPONSE  |  MONDAY, JUNE 17, 2013
    Put a Hashtag on It!
    Several social media platforms actively use this small tool, including Twitter, Instagram, Pinterest, Tumblr and even Facebook now has jumped on the hashtag bandwagon. Consider making an investment in Twitter ads that tell new leads about your hashtag-tinged campaign.” Do you want to document an experience? Use lowercase letters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 16, 2013
    The end of an analog life
    by Helen Robertson Related Stories Five steps to create breakthrough actions toward “Everest Goals” When Twitter followers ask for money Risky Business: Can Liking a Facebook Page Cost You Your Job? think that is good once in a while, right? am preparing to make a house move. Boxes and boxes and boxes. 1) It all must go.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Twitter Starts Rolling Out Tweet Performance Analytics to More Users, From HubSpot. What are you waiting for?
  • SYNECORE  |  SATURDAY, JUNE 15, 2013
    The Best Branded Content of the Week: June 15, 2013
    After playing around with the interactive site, you can even share a static infographic of your activity via Facebook and Twitter. 'Branded content can be found in many different forms. Sometimes it appears as a video , sometimes an infographic , and other times integrated into a social app like Facebook. Adobe—Photoshop Live.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. They just jump right in and do it!
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    Marketing Strategy 101: Affinity Marketing
    Mud started flying all over Twitter as CEOs took on CEOs head to head. 'Make friends. Make friends on the job. Make friends for your job. Affinity marketing is the art of making friends in reciprocal relationships. These relationships provide valuable sources of leads and synergy in the marketplace. Gain access to your partners lead base.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JUNE 14, 2013
    Brand Longevity Tips from Mick and Keith
    Follow me on Twitter @bizmkter . 'What do you call someone who pays $300 to watch a bunch of old men prance around the Air Canada Centre? Well this is a trick question. If you said a Toronto Maple Leafs fan, you would be right — most of the time. But this is the post-season, and that is a Maple Leafs-free zone. Keep it Classy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    Get More out of your Marketing Automation with Interactive Content
    Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. 'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? Why interactive Content?
  • B2B VOICES  |  FRIDAY, JUNE 14, 2013
    Download: Aligning Campaign Effectiveness and Content
    journalismnews: Twitter opens up its analytics platform. 'From The Oriella Digital Journalism Study study. continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content and analytics continue to drive B2B conversations. Here’s a weekly rundown at what you may have missed.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    Back to Basics: 6 Quick Social Media Marketing Tips
    So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Here are 6 quick tips to set your organization up for social success: 1) Unless you are speaking directly to someone on Twitter, be sure to put a character before someone’s Twitter handle when tweeting at or about him/her. The best part?
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Twitter''s been a little wishy washy about all this. I''m telling you all this just in case Twitter changes its mind again.
  • LOOPFUSE  |  THURSDAY, JUNE 13, 2013
    Try marketing automation and you could win an iPad mini!
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. 'As a bit of extra incentive to take LoopFuse marketing automation for a test drive, we are giving away iPad minis to a few lucky folks over the next few months. Send an email campaign (one at a minimum but we’d love to see many plus some lead flows).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    12 Essential LinkedIn Groups for B2B Marketers
    Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. 'With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Digital Marketing – 349,268 members.
  • B2B WEB STRATEGY  |  THURSDAY, JUNE 13, 2013
    What’s Happening in the World of B2B Online Marketing?
    Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Because it still works, and in some cases it gives better results than everything else.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    8 Steps To Effective Content For Social Media [Slides]
    joined Twitter in 2009. Please join me on my social networks  Twitter ,  LinkedIn ,  Facebook  and   Google+ and  Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'For the third week in a row, I find myself at another amazing marketing conference. My own journey into social was relatively opportunistic. Be helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. They perform creatively. Push The Envelope.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    What You Need to Know This Morning: June 13, 2013
    Now you can start hashtagging your humblebrags so they''re searchable in the News Feed, just like you do on Twitter! 'Take your cat off your face and move it to your head -- cat beards are over, and cat fros are in. Thanks for tuning in! 1) Facebook is making hashtags functional. gourmetchef #goorganic. 2) NSA. C''mon already with the slides.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    Facebook Launches Clickable Hashtags #Finally
    Likening them to the clickable hashtags on sites like Twitter, Pinterest, Instagram, and Tumblr, Facebook explains that hashtags will enable users to add more context to their posts or link them to a larger topic or discussion already happening on Facebook. 'File this one under "It''s About Time." Hallelujah (#NoSarcasm). Keep it short.
  • INTEGRATED B2B  |  WEDNESDAY, JUNE 12, 2013
    Kick-start your content marketing creative process
    Depending on your business type, you might want to consider niche platforms (such as Pinterest and Instagram) as well as more mainstream networks such as Facebook, Twitter, LinkedIn and YouTube. Use the search facility on Twitter to enter key words for your industry and see what is being said about them. Be prepared to experiment.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 12, 2013
    A whole bunch of juicy social media stats [Infographic]
    'Top three countries on Twitter? Infographics Statistics Google infographic Social Media Social media in business social media marketing statistics Twitter US, Japan and Brazil. Percent of Fortune 500 companies on Google+? Three most important reasons why companies use social media? Many more stats where that came from!
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 12, 2013
    Facebook Home – The Pursuit of Social WOW for Brands
    Follow @SocialEmployee on Twitter. 'On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features , perhaps the most exciting of which is the inclusion of the immersive new mobile platform Facebook Home. The Facebook Home platform aims to do just that. It’s powerful.”.
  • SYNECORE  |  WEDNESDAY, JUNE 12, 2013
    Social Commerce: I Know You’re Selling Me Something
    On the other hand, a poll performed by IRI in Q4 of 2012 found that 40% of millennials (defined in this study as 18-34 year olds) use social media sites (Twitter, Facebook, etc.) The study finds some initially striking information about purchasing decisions and preferred marketing channels. Let’s Be Honest. Guy and Girl smile and say hello.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    Customer Experience Rules: 15 Stats
    Follow Colin Shaw on Twitter: @ColinShaw. 'Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. We thought you’d be interested. Here are my top 15 favorite stats from this list: 1. license.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 12, 2013
    Are You a Good Online Spokesperson For Your Company?
    Look for opportunities to connect further : Behind every Twitter handle and blog comment is a real person. Content Marketing Internet Marketing Interview Blog Business Facebook linkedin social media Social network twitter 'Photo credit: IAEA Imagebank. Employees, executives and spokespeople had to figure it out too. That’s a problem.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn. Anything you are putting on your own blog should be worth sharing with the online community, so do go ahead and toot your own (virtual) horn by sharing it on your Facebook page, Google+ , LinkedIn, and on Twitter.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    Why Good Content Delivers Bad Leads
    I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. 'Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. Others simply aren’t interested.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 12, 2013
    Re-thinking the future of TV in the Age of Binge
    Twitter only enhances that camaraderie as we talk right during the episode. Connect with  Neicole  on Twitter at  @ neicolec. 'By Neicole Crepeau, Contributing {grow} Columnist. Our television viewing habits are changing dramatically! What we aren’t doing is watching TV in real time. And we sure as heck aren’t watching the commercials!
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 11, 2013
    Social Media Engagement: How to Pick and Use The Right Networks
    One of the best predictions was " YouTube, Twitter and Facebook will merge to form one super time-wasting Web site called YouTwitFace.". The phenomenon is similar to when Twitter users could autopublish their tweets to LinkedIn. Obviously, however, Twitter is not good for long-form content since you only get 140 characters.
  • SAZBEAN  |  TUESDAY, JUNE 11, 2013
    How to Ensure Your Social Media Campaign Succeeds
    Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. 'This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 11, 2013
    Stop Whining about Edgerank and Do Something About it
    If Facebook decided to go the Twitter fire-hose route it would lead to a cluttered newsfeed disaster of crap content. 'Author: Jason Miller It continues to happen each and every day. self-proclaimed social media expert rails on Facebook’s Edgerank algorithm on a major social media website complaining that Facebook should change their ways.
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. 'This has been an interesting week for the call tracking world. The entire world is talking abou the CIA/NSA program to track and monitor calls (along with emails, social media etc.). Call tracking is like Google Analytics for the phone.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 11, 2013
    How SaaS Gamification REALLY Works
    You should subscribe by e-mail or by RSS and follow me on Twitter to get new posts while they’re still fresh from the oven and piping hot. 'SaaS gamification can be a powerful way to design great SaaS products and create highly successful marketing campaigns, but there’s a lot more to it than just badges and leaderboards. Simple.
  • WEBBIQUITY  |  TUESDAY, JUNE 11, 2013
    How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo). It’s work, but well worthwhile.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    What You Need to Know This Morning: June 11, 2013
    2) Free Twitter Ads for Small Biz! Twitter and Chase are offering $1 million in Twitter ad credits to qualified small businesses that do business with Chase. Details on the partnership are on the Twitter blog , and if you want help getting set up with Twitter Ads, check out this post. 'and we''re back! But no!
  • B2B VOICES  |  TUESDAY, JUNE 11, 2013
    Can B2B Brands Inspire?
    If your B2B brand isn’t taking advantage of platforms such as LinkedIn for your thought leaders, a blog or Twitter you should take some time this week to think about what you need to do to change that. Here’s some B2B Twitter and B2B Facebook inspiration. Think of a few right now. I’ll wait. One, Two, Three. visuals
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 10, 2013
    Content Marketing: What’s in Your Recipe Box?
    At KoMarketing Associates, our content team collaborates closely with our social media team to make sure we’re targeting the type of content our readers are asking for on Facebook, Twitter, and other social channels. 'Leunig’s Bistro & Cafe, Burlington, VT. So that’s what we did. Let Your Ideas Simmer. Turn Up the Heat.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    The Advent of Tumblr and Its Place in Social Media Marketing
    When an image or message resonates with a user, it’s shared with their followers, giving Tumblr the potential to make content go viral sooner than it would on other mediums like Facebook or Twitter. .  . 'With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    How to Distribute Your Content (The Right Way!)
    Share it on Twitter, Google+, and LinkedIn no matter what. On Twitter and G+, pick out relevant hashtags. 'At Volacci, we pride ourselves on our processes. Having a guide for everything from brainstorming content to following up with clients after meetings is a great way to make sure that we never miss a beat.  . Congratulations!
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    9 Takeaways from SME’s 2013 Social Media Marketing Report
    'Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. Twitter Takes a Back Seat.
  • BIZNOLOGY  |  MONDAY, JUNE 10, 2013
    6 Things Digital Marketers Can Learn From Internet Stars
    In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly anyone in the “real world” was on Twitter, and yet everyone we knew – or thought was important – was. That These folks don’t curate.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 10, 2013
    How To Put Twitter Lead Generation Cards To Work With Marketing Automation
    Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. Twitter cards are the ubiquitous additional information that often shows up under a tweet. Lead Generation cards allow for Lead Generation activities to happen directly from within twitter (both web and support clients).
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 9, 2013
    Book Review Roundup: Women in High Gear; Ditch, Dare, Do; and Influence Marketing
    Follow @SocialEmployee on Twitter. 'It’s such a thrill to be part of a community of such talented thinkers and writers. And it would appear that lately they’ve been quite busy. Several of our friends have recently put out books, including Women in High Gear , by Anne Deeter Gallaher (@ AnneDGallaher ) and Amy D. Howell. As Anne D. Click here!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    If I give away my content, don’t I give away my business?
    Build your brand, 2) Actively, aggressively build a social media audience by: Participating in relevant Twitter chats. 'The other night I had dinner with some dear friends who have a successful consulting business. ” So let’s dig into this and see how the new information economy works. The content conundrum. They always have been.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    Ted Talks: Hannah Brencher: Love letters to strangers
    Think of that in this world of Twitter, Facebook and LinkedIn – personal, handwritten letters! Follow TED news on Twitter:  [link]. 'Sundays are for learning and expanding minds. This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. What more sales leads?
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. In a post from Mashable, some users shared screenshots illustrating the new look on their Twitter feeds. Read more about Twitter''s new look at Mashable. Enjoy!
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Twitter Ads. Twitter Advertising. Once reserved for high budget advertisers, Twitter ads are now available to everyone with no minimal spend.  There are so many posting and analytics tools, but I discovered Sprout Social years ago, and still find it useful for scheduling posts on Twitter, Facebook, and now Google+. 
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    Top Internet strategy, marketing and technology links for the week of June 8, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    Five steps to create breakthrough actions toward “Everest Goals”
    Follow her on Twitter  and  LinkedIn. 'By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? Step 1: Find Inspiration. If Erik can climb Mt. gave it my all.
  • BRN.SK  |  FRIDAY, JUNE 7, 2013
    Updating Your Social Channels Following a Product Launch or Rebranding
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. With the growing emphasis on visual content, social media platforms like Twitter and Facebook, are offering more options to brand social channels with graphics – most often in the form of background and banner images. Search.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    Reality Check: 40% of Your Article Goes Right Down the Drain
    certainly can''t tell you to go off and write crappy content since the Twitter lemmings will just share anything with an interesting-sounding title. 'And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. Exhibit A: How Far Do People Scroll?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 7, 2013
    6 Tips for Effective Marketing with Twitter Lead Generation Cards
    'Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter? The Twitter Gods listened to marketers and added their “ Lead Generation Card ” to their suite of Twitter Cards. –user information is sent directly to your marketing automation system via Twitter. Twitter Username.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 7, 2013
    Looking for B2B leads in all the wrong places?
    It is developed during the creation of the persona, and shows sales people where they should go to network, i.e. Facebook, Twitter, or Chamber of Commerce mixers. Email When your customers wake up in the morning, are they reaching for their smartphones to check Facebook, updating their Twitter status, or are they checking email?
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    The Holy Grail of Free Tools for Startups and Optimization Checklist
    TweetDeck (Free Version) - Owned by Twitter, it''s a good desktop app to handle your twitter account. 'So, like most small businesses, at one point, we found ourselves with a very small marketing budget. We thought, hmmmmmmm. No money? Incredible expectations? Challenge Accepted! First we had to decide what to do. All free of course.
  • CONTENT MARKETING EXPERIENCE  |  FRIDAY, JUNE 7, 2013
    Social content: is Vine growing faster than Instagram did?
    Could Twitter’s Vine app see similar gains? 'Now that Vine has opened its doors to Android users, have you swung by to take another look at the site? Back when Instagram launched its Android app, long after iOS availability, over 1 million new users joined that very first day. Up till now, Vine has followed [.]
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    What You Need to Know This Morning: June 7, 2013
    5) A Win for Twitter. Twitter signed another big ad deal, this time with WPP, which “has likely committed to spending a bunch of money on the service,” AllThingsD reports. 'Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JUNE 7, 2013
    Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 6, 2013
    Acquired. A {growtoon}.
    Check him out on Twitter:  @joey_strawn. 'Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Related Stories The magic of social media. A {growtoon}. Tree S(app). A {growtoon}.
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    14 of the Worst Typos We've Ever Seen
    5) Ironic Twitter Shaming: a dish best served cold. 'Here''s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Some call that schadenfreude , others call it being a jerk. The other thing about typos? 10) Pssst.
  • HUBSPOT  |  THURSDAY, JUNE 6, 2013
    Hell Freezes Over: Mark Cuban Says He's Liking Facebook Again
    Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on other platforms, like Twitter and MySpace. We still focus on Twitter more at this point, but have opened the door to Facebook opportunities other than promoted posts. We are testing the new platforms Facebook has created.
  • LEADER NETWORKS  |  THURSDAY, JUNE 6, 2013
    New Social Business Benchmark Research - How Do You Measure Up?
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. 'Over the past few years, social media has been focused on digital marketing. For many organizations, doing social media means using the online channel as a broadcast platform – a digital megaphone if you will. Listening and doing need to be connected.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 6, 2013
    11 Conferences for B2B Marketers to Attend in the Second Half of 2013
    Let us know via comments below or send us a message on Twitter , Facebook , or Google+. 'In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. The Conversion Conference. The first of many conferences to be held in Boston this year. DemandCon.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 6, 2013
    8 Questions To Help You Define Your Content Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'According to the latest research from  IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. Are you looking to define your content strategy ?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 6, 2013
    Start Smiling! Optimism Techniques for Inside Sales Reps
    Let us know what you think at our Twitter feed with the hashtag #Optimism or by commenting below 'How often do you hear someone say, “Optimism sells.” How about, “Be more optimistic!” In sales, optimism is essential for success. But just saying the words won’t do the trick; you need to train your mind, using cognitive techniques. Smile more.
  • BIZNOLOGY  |  THURSDAY, JUNE 6, 2013
    Enterprise Social Networking: Survival of the Fittest or of the Nicest?
    'In many discussions about driving adoption for  social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all. WIIFM is so widely used that it became more of a dogma than an argument. It is.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    What Really Happens When Influence Increases?
    Let me know what you think in the comments below or on Twitter ( @wittlake ). 'Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. How would it impact you as an individual and as a B2B marketer? Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? 'By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. I want to know what it would look like to them if a marketing effort worked.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Chances are, the blog manager will say so in his or her LinkedIn or Twitter bio. Provide a link to your Twitter profile, LinkedIn page, or blog as well so they can learn more about you and your writing. 'When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed -- so you don’t want to blow it.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    "The End of Big": Nicco Mele on the Rise of Small Businesses
    Another twist is that while technology is empowering small organizations, it is “paradoxically creating some things that are Even Bigger,” Mele writes, referring to all-powerful technology like Apple, Amazon, Ebay, Google, Skype/Microsoft, Twitter, and Facebook. In fact, in some ways being big has become a disadvantage. It’s inbound.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
    You can follow him on Twitter and Google 'This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?
  • SAZBEAN  |  WEDNESDAY, JUNE 5, 2013
    Ways to Empower Your Brand Ambassadors
    Their response on Twitter was something generic, and signaled to me that they had no idea I was a long-time customer. Make it your business to know the people who talk about you without being prompted, and use platforms like YouTube, Facebook and Twitter to shine the spotlight on them as often as possible. So how do you do that?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 5, 2013
    Dust Off Your Old Sales Proposals – You May Find a Vein of Gold
    Connect with Michael via Twitter @TopSalesDog 'Sales Prospecting Perspectives is pleased to bring you a guest post from Michael Boyette, Chief Training Writer at the Rapid Learning Institute. Your file of prior proposals to your existing customers may be an excellent source of new business. Old problems equal new opportunities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 4, 2013
    When Twitter followers ask for money
    new Twitter follower. But this is something I would not tweet to my Twitter tribe, let alone blog about it for her (as she requested). brand-new Twitter follower hitting me up for money? “I can’t lead my Twitter followers into a scam.” First, mass appeals on Twitter don’t work any way.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 4, 2013
    European Markie Awards Finalists Announced
    Follow the event discussion on Twitter #EE13. 'by Eloqua | Tweet this It’s that time again! Finalists for the European Markie Awards have been announced!  Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. The The Markies honor strategic, collaborative, and tactical marketing and sales innovation.
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    Product reviews on your site are sparse. 3 things to do about it.
    When they communicate positively about your products that they bought recently on your social network pages (Facebook page, Twitter handle, Instagram and Pinterest boards), bring that social buzz back onto your e-commerce sites. 'ReadyPulse helps you manage your most effective social marketing asset, customer testimonials.
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