• FEARLESS COMPETITOR  |  TUESDAY, JULY 29, 2014
    [Twitter] Got an apartment in the Tampa area? If so, let’s talk.
    I’m also know as the Fearless Competitor, so I am @fearlesscomp on Twitter too. 'I need to find an apartment just for one mature man in the Tampa area. If you have one for rent, let’s talk. Furnished is best and I work so fast internet access is important too. bit about me. I’m 55 years old and recently divorced.
  • HINGE MARKETING  |  TUESDAY, JULY 29, 2014
    [Twitter] Rebranding 101: Is Your Firm Ready to Rebrand?
    On Twitter or LinkedIn? 'There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. Why should your firm consider a rebrand? Fresh, new branding gives your firm an edge.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Twitter] Why Keyword Level Call Tracking?
    24% Twitter. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? Well, according to a recent Hanapin Marketing report 83 percent of marketing professionals are optimistic about their paid search campaigns, and 72 percent plan to spend more on PPC bids than they did in 2013.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Twitter] 7 Silly Hashtag Mistakes No One Should Make
    'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. 2) You’re only promoting hashtags on Twitter. What other Twitter hashtag mistakes have you come across? Tweet This Stat ).
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Twitter] Google+ is an island of misfit toys
    They will have evolved past the short-form passive engagement and play encouraged by social networks like Pinterest, Facebook, or Twitter and into a much deeper, longer-form, and intellectually profound collaboration. 'One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys.  get it.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Twitter] Pin for the Win: How to Market Your Brand on Pinterest
    But what sets Pinterest apart from Facebook and Twitter? The bottom line: Facebook and Twitter users visit those sites to socialize – to check in with friends and start conversations. Simple hit the “Post to Twitter” button when you pin a new image. 'Author: Noah Abelson If you’re marketing on social (and we hope you are!),
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Twitter] The Forgetful Person's Guide to Staying Organized at Work
    do this with any site I visit on a regular basis -- sites like Facebook, Twitter, our company wiki, and Pandora. 'At some point in our lives, we have to just accept who we are. forget names pretty much immediately after I meet people. forget where I parked my car. forget what groceries I was supposed to pick up when I get to the store.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Twitter] Why Twitter just may be the better social marketing choice
    At the same time, Twitter is unveiling some pretty stellar new options for businesses wanting to tap into its 255 million, and growing, active monthly user base. In the past few months, Twitter has announced Promoted Tweets in a public form and one-click, in-stream video viewing options. Facebook reports 1.23 People love visuals.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Twitter] 9 Keys To Brand Publishing Success
    And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Twitter] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. How JetBlue Uses Twitter for Customer Service. The employees behind JetBlue''s Twitter handle aren''t just social media marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Twitter] The Twitter Book that changed everything
    'I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? Does Twitter still have a heart or is it just another broadcast channel? ForReal.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Twitter] Got a Trade Show Coming Up? How to Use Instagram While You're There
    hotos sent from Instagram to Twitter attach as a link rather than showing the photo preview automatically and have a lower engagement rate. However, you can hack your Instagram by setting up a Zap on Zapier or IFTTT recipe to push your Instagram photos automatically to post as Twitter photo previews. 1) Know the Event Hashtag.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Twitter] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    While one post on SEO snuck into the list of most shared content this week, the majority of this week''s most popular content centered around one clear topic: Twitter. Why You Clicked on That Tweet: The Psychology of Twitter Engagement. Are You Screwing Up Your Twitter Images? Tweet. Tweet. Tweet. Do''s and Don''ts to Live By.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Twitter] 8 Key Questions That Will Help You to Know When to Update Your Website
    On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. 'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer? How old is the content on your site?
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Twitter] 5 point quality assurance checklist for your social media posts
    Of course, not every situation calls for images (no need to reply to your mentions on Twitter with a picture). Even Twitter has enhanced its image previews and visibility. 'Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Twitter] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Twitter followers? 'What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? It’s a noble aspiration, but what does it really mean? Is it Facebook likes? In my experience, we use the term carelessly. Customer Experience Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Twitter] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Buzzfeed recently launched their newest version of the “What City should you Actually Live in” quiz. ’, ‘What European City…?’,
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Twitter] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. That’s what Foursquare was: “a gateway to a large complicated experience.”
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Twitter] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. That’s what Foursquare was: “a gateway to a large complicated experience.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Twitter] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When The free version of Twitalyzer provides users with an excellent one-stop-shop for analyzing the metrics surrounding a specific Twitter profile. FollowerWonk. Keyhole.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Twitter] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Oh, and you can download and tweet each one of the images below as well (they''re optimized for Twitter''s dimensions). 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. 1) “So the pie isn''t perfect?
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Twitter] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Twitter] Do B2B Companies Really Need to Be on Facebook?
    Step 1: Twitter. If you get good engagement on Twitter, then post exclusive content on Facebook and use Twitter to drive traffic to it. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Step 2: Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Twitter] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Follow Rob on Twitter: @RobPetersen. 'By Rob Petersen, {grow} Community Member. Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. decade ago, it was just beginning to make an appearance.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Twitter] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Twitter] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Twitter] How To Use Social Media for Recruiting Young Talent
    Twitter Conversation Insights. Twitter is primarily used to share news, but also allows you to spark conversations with potential candidates and job seekers. 'A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. How do you attract qualified employees ? Do they exist?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Twitter] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    'Turns out people have some pretty high standards when it comes to Twitter response time. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter ( Tweet This ), and of those users, 53% want that response in under an hour ( Tweet This ).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Twitter] Sales and Marketing Alignment Equals More Revenue
    Follow him on Twitter and LinkedIn 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. We’re all familiar with the deep-rooted battle between sales and marketing. Below are some tips to help better align sales and marketing.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Twitter] 9 Pillars for a Killer Content Marketing Strategy
    Promoting your content on social sites like Twitter can make it go viral. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 90% of consumers find custom content useful.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Twitter] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Late last year I shared the 25 best presentations  of the year on slideshare. Here are some of my top picks: 1.  Garyvee is Awesome!). ”).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Twitter] Your Customers Want to Talk to You
    or follow me on Twitter  @bizmkter. 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. We all know this game because we all play this game. So I’m going to visit the website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Twitter] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. You can find him on Twitter ( @wittlake ) when he hasn’t been sucked into the vortex of LinkedIn’s latest scheme.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Twitter] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. To help you get your followers to better engage with your brand on Twitter, let''s dive into four essential psychological theories. If you''re here on Twitter, you may be interested in how to write a tweet. 4) Norming.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Twitter] Facebook Introduces “Buy” Button – What It Means for Your Biz
    ” This new Facebook feature comes on the heels of an announcement from Twitter about three weeks ago, in which they introduced their own “Buy Now” button. 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. And without ever leaving Facebook.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Twitter] B2B Content Marketing: Do More Than Reinvent the Wheel
    But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of. It’s frustrating!
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Twitter] Top 5 Lead Generation Tips in Management Consulting
    On Twitter or LinkedIn? '“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Fortunately there is data to guide firms. Search online (63.2%). Online presence.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Twitter] ROI for content marketing
    The visitor has the option to download via LinkedIn, Facebook or Twitter. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily. Events
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Twitter] Google+ is an antisocial network
    Creating a community based on following, like Twitter, but in a container, like Facebook, where nobody can be friends, just mutual followers– is antisocial. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article. It was thrust upon us as an answer to a question no one was asking.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Twitter] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    'Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Twitter] 3 Tips to Support Relevance in Your Marketing Communications
    The event may be over, but the conversation continues on Twitter with the hashtag #Interact14. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions).
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Twitter] The Power of Unsubscribe
    Rather, it is an opportunity to offer additional methods for the subscriber to stay engaged with your brand, either through a preferences center with different subscription options, or by pointing to your presence on social networks such as Facebook and Twitter. Preference 'The unsubscribe link is a crucial tool for every email marketer.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Twitter] 23 Outstanding Social PR Guides
    How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Chelsea Adams details half-a-dozen techniques for identifying influencers in any market segment or topic area, from checking out who speaks frequently at relevant industry conferences to finding authors on Amazon.com (“Are they on Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Twitter] The ROI of Twitter, Explained
    'Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter is a mystery to many. It’s understandable.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Twitter] ? 5 Tips for Marketing in a Highly Regulated Industry
    Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. For an example of a recent misfire, check out the CIA’s forays into Twitter. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Twitter] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Twitter] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. On Twitter or LinkedIn? 'As managing partners of professional services firms, social media is typically not at the top of our priority list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Twitter] Straight talk on social media consulting
    Isn’t active on Twitter? Isn''t active on Twitter? 'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. It’s really not about social media. Do the work.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Twitter] Don't Miss Out! Catch Up on This Week's Most Shared Content
    New Twitter Dashboard Lets You Measure Performance of Organic Tweets. Twitter recently unveiled a new tweet activity dashboard that will provide advertisers, Twitter Card publishers, and verified users real-time data about their individual, organic tweets. 'Another summer week just came to a close. Can you believe it? Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Twitter] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    On Twitter or LinkedIn? 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Panda 4.0
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Twitter] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Twitter] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    For example, if a visitor downloaded our introductory ebook about using Twitter for business , knowing they have an interest in Twitter, we could choose to show them a CTA for our intermediate-level ebook about how to use Twitter to generate leads. 'Are you using calls-to-action in your marketing? Not hip to the difference?
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Twitter] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    On Twitter or LinkedIn? 'When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play. Conduct research. This is a no-brainer. Use content marketing. Optimize your website.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Twitter] How Your Brand Can Avoid These 5 Social Media Mistakes
    Remember, you’re competing with the friends and family of your Facebook and Twitter followers for their attention, and you won’t capture it if you’re blending in. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Mistake #1: Building on rented land.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Twitter] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    The result was a huge jump in potential audience – over 40,000 twitter followers combined, and thousands of newsletter subscribers across all six companies. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 Partner with the Right People.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [Twitter] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    'As you may already know, AG Salesworks is an active user on Twitter. Today, we’re excited to be hosting our very own Twitter chat, #ProspectingChat , at 1:30 PM EST / 10:30 AM PST! quick overview of our Twitter chat: Date: Thursday, July 17, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat. What’s important now?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Twitter] Are These the Smartest Marketing Campaigns of the Past Year?
    ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? 1) Vodafone Fakka. Brand: Vodafone. Brand: Oreo.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Twitter] There Are No Emergencies in Marketing
    “Sorry, had a Code Red on Twitter,” she said. I’m fairly sure that was not what they had in mind when they created the Twitter account. or follow me on Twitter  @bizmkter. 'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. ”, I asked.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Twitter] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Twitter] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . Matt holds a MBA from the Harvard Business School and a B.A. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Twitter] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    10) "Imagine seeing that people who were first touched by advertising on Facebook vs. an organic follow/click on Twitter had 10% less CLTV.". 'You likely know Rand Fishkin as the cofounder of Moz. Below are some of the highlights from the AMA, which will likely help answer many of your questions about inbound marketing, SEO, and analytics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Twitter] 4 Steps to Content Curation for Inside Sales Reps
    By sharing through LinkedIn, you can publish to both your LinkedIn and Twitter networks simultaneously. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Twitter] Does blogging still matter in 2014?
    Most of my discussion happens on Twitter, my personal Promised Land of interaction. Most of my discussion happens on Twitter, my personal Promised Land of interaction. 'By Mars Dorian, {grow} Contributing Columnist. Five years ago, I wrote my first blog post. Fast forward four years. When I feel productive, I blog every other month.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Twitter] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Follow the event discussion on Twitter with the hashtag #Interact14 , and if you’re here at the conference, give us a shout with your favorite lessons learned! 'by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Twitter] An Introduction to the Elements of Responsive Design for A/E/C Websites
    On Twitter or LinkedIn? 'Even as great many A/E/C firms embrace online marketing , more are neglecting an important component of their presence on the web. The sad truth is that even the best online marketing efforts can fall flat if your firm’s site isn’t responsive to the variety of devices your audience is using. Performance.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Twitter] 6 Principles of Persuasion for an Amazing Copy
    It’s why we flock to thought leaders’ blogs and Twitter feeds. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Twitter] Business Cards: The Good, the Bad, & the Ugly
    He even used his twitter handle as an added bonus. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. What gives? The Good. What are some business card must-haves?
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Twitter] 5 Tips for Better Twitter Advertising
    Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Twitter] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    On Friday, Twitter rolled out an enhanced tweet activity dashboard , which lets you s ee how many times other users have viewed and engaged with your organic tweets. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. Well, hold on to your hats, folks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Twitter] 25 ideas for your social media network strategy
    focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Why Twitter?
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Twitter] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Using the same criteria, try searching Twitter. 'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. So how do you find opportunities to guest blog? Getting Started. Next Steps. Content Search Marketin
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Twitter] What People Read This Week (in Between Watching World Cup Games)
    The semi-final World Cup game between Germany and Brazil spurred a record-breaking number of mentions on Twitter with 36.5 'The most socially shared blog posts from this week span a wide variety of topics. Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates. Tweet. No Photoshop? Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Twitter] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they had to say. won the internet. as well.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Twitter] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    Twitter responded by going absolutely insane (evidence below), showing that great content, a connected audience, and social media can have far greater reach than a more traditional approach to announcing news, as evidenced by the Tweets below: The reporter who worked with LeBron on the story (Over 8K retweets in less than an hour). Of course.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Twitter] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Twitter] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Keep a close eye on our LinkedIn , Twitter and Facebook profiles leading up to and during the event for chronicles of all we’re doing to provide an amazing marketing experience at the event. Follow along as we chronicle SIGMA ( @SIGMA_Insights ) and Stefan’s ( @StefanWillimann ) adventures in California real-time on Twitter.
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Twitter] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    When you compare LinkedIn with other social platforms such as Facebook and Twitter, this is a massive percentage; Facebook and Twitter have been calculated at a little over 6% and 12.73% in conversions respectively. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Twitter] The Death of the Social Media Guy
    This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. Warning: This message does not mean “everyone needs to have a Twitter account.”.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Twitter] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. Every surface, everywhere you look has a call to action on it. And consumers are tuning out.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Twitter] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At this stage, track your follower count and measure engagement (retweets and @replies on Twitter; Likes and comments on Facebook and LinkedIn). 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Ready to start this whole inbound thing? Let''s do it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Twitter] 5 Ways to Humanize Your Online Communications
    Follow Josh on Twitter @jhaynam. 'by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Use your own vernacular. Make jokes.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Twitter] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Because what works for somebody who is interacting quite a bit on Twitter is going to be different than the person who’s on Tumblr or Vine or something like that. Consistently every year we’ve seen LinkedIn, Twitter, Facebook. 'An Act-On Conversation. Atri Chatterjee is Act-On’s Chief Marketing Officer. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Twitter] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Twitter] Measuring that Which is Meaningful to Your Small Industrial Business
    m constantly seeing updates in my Twitter stream from people I’m following about how they’ve increased the number of followers, their Klout score, etc. Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. LinkedIn now tells you how many profile views you get.
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Twitter] Social media in a polarized world
    That’s true, of course, but 8 years after Twitter was launched, having millions of people communicating mostly via ephemeral snippets of text and images shaped the global communications into a broader, noisier and shallower world. Social Media Marketing Blog microblog polarized social media twitter ” .
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Twitter] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Twitter] How to Please Google in a Post-Hummingbird World
    All of these are far more interactive and require more engagement from a user than merely reading a blog post, commenting in the forum section, and sharing content on Facebook and Twitter. The mystery is understandable, considering that the search landscape is in the midst of tremendous change and volatility. But that is no longer the case.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Twitter] #BrazilvsGermany Most Tweeted Sporting Event in History: Here Were the Top Tweets
    The game did not only break records on the field, but it also spurred a record-breaking number of mentions on Twitter. million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. — Twitter Data (@TwitterData) July 9, 2014. Twitter It was a crazy game. was keeping up with the game at work.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 8, 2014
    [Twitter] The State of B2B Lead Nurturing [New Benchmark Research]
    ” Follow Sean on Twitter @Sean_f_Callahan. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. But here''s a little secret, marketers: You don''t need Photoshop to create great designs.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Twitter] Damage Control: 3 Steps to Handling a Company Mishap
    The continual updates were also posted on Facebook and Twitter, including both steps to take and updates on progress being made on the company’s end. 'In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. There’s no excuse.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] The History of Our Social Media Obsession [Infographic]
    Facebook, Twitter, and Google+ are the top three social media sites used by marketers. Twitter. 215 million people use Twitter every month. Twitter is currently the fastest growing social network with a 44% growth from June 2012 to March 2013. 34% of marketers have used Twitter to successfully generate leads.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Twitter] How to Grow Your List with Email Sign up Forms
    You should frequently share the link to your email sign up form on social networks like Twitter and LinkedIn and Facebook page. 'A sign up form is one of the single most powerful tools you can use to grow your email list. We recently wrote a post about everything you’d want to know about sign up forms. Need a refresher? Less is more.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Twitter] How to be a Google+ success
    While people generally like what they see on first blush, they eventually leave the empty austerity of Plus to return to the messy excitement of Facebook, Pinterest, Tumblr, Twitter , and Reddit. know that the secret to Twitter is being included in the recommended list of tweeters. Leave them behind. Goodbye ! Definitely FB. Committed.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Twitter] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    In terms of share of voice on Twitter, Hyundai is currently the clear winner here – at 71%, compared to Volkswagen’s 29%. 'Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Twitter] 20 Stunning Inbound Marketing Statistics
    Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. 'Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. That''s not the case with inbound marketing. Far from it. Now on to the good stuff.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Twitter] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
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