• B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 18, 2017
    [Twitter] Content Creator Confessions: An Unthinkable Dive into the Messiness of Making
    – Email jay@unthinkable.fm – Tweet twitter.com/jayacunzo – Snap snapchat.com/add/jayacunzo LINKS TO KNOW: Angela’s Twitter: twitter.com/that_angela Angela’s project: ourgreatescape.ca/. We’ve all been where Angela is at in her work right now. SUBSCRIBE at unthinkable.fm Content Marketing
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Twitter] Social Media 101: Managing your social media presence
    Twitter. Twitter is ideal for live communication, brand awareness, and blog promotion. Twitter: 3 to 5 times per day. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Twitter] Why every business needs a social media business audit
    Twitter. Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Twitter] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    The #WeAreCisco hashtag is popular on Twitter but where it's really shining is Snapchat. Cisco grew its Twitter followers by 400% in six months. 2) Target. LinkedIn encourages its employees to openly share their job experience on Twitter using the #LinkedInLife hashtag. Intrigued? Using Social Media to Attract Talent. 10) Dell.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Twitter] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    Scouring every article for errors was part of the job, and if you read hundreds of anything, be it Gawker articles or tweets from Weird Twitter or works by Isaac Asimov, you begin to notice writing habits. For more than two years, I read every single article on The Content Strategist. sure did. Overused phrases that I’d add to a list.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Twitter] 8 Tips for Running Your First Influencer Marketing Campaign
    One of the best ways to do this is to survey your audience and find out what websites they regularly visit, who they follow on Twitter, and so on. This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 That’s what we’re going to look at today. 1. Make inroads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Twitter] Promoted Content: 5 Steps to Take Before Launch
    Drop a comment below or connect with me on Twitter to get a conversation started! Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Twitter] Better built than bought – how to build your email marketing list
    According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. But purchased lists typically lead to problems.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Twitter] Machine Learning Is Making SEO Marketing More Human
    But, with more and more businesses employing Twitter as a way to tout their own messages, it’s become somewhat lackluster—not for everyone, but certainly for the businesses that haven’t polished their social strategies in a while. If you haven’t thought it, you’ve likely seen it: 1984 is flying off the shelves. abound.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Twitter] The 17 Best Project Management Tools
    Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Such coordination can be challenging even when all team members work in the same office. Google Review Count:  317. Right now. Siasat.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Twitter] It’s Time to Stop Marketing to “Millennials”
    While an email list or Twitter following of over 75 million may sound nice, it’s a rare enterprise that expects just marketing to millennials will grab and hold the attention of that many people at once. “Here we go,” I thought. Another marketing meeting. The goal was always the same: smarter marketing to millennials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Twitter] Stop. Look. Listen. It’s time for an influencer marketing campaign
    ” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. But I’m not here to stir the giant pot of influence Kool-Aid.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Twitter] Apply Yourself: 28 Marketing Awards Worth Going For
    Its charming nature aside, the Shorty Awards were actually created to honor remarkable work done in social media -- “ on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. ”. “Something that is conferred or bestowed especially on the basis of merit or need.”. That’s the Merriam-Webster definition of the word “award.”
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Twitter] 4 Ways That Automation Is Transforming Marketing
    large chunk of your audience is active on social, whether it’s LinkedIn, Twitter, or another platform. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. Speed up the sales cycle.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Twitter] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning. Technical: Field Mapping.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Twitter] The future of Twitter is as a protected essential public utility
    Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA:  Twitter isn’t going anywhere. SF: And the public who have grown used to a fast response via Twitter?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Twitter] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Meet the Instagram Experts.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Twitter] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Twitter] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    Bonus material: Back Zack and Crack: Dave Trott on why a good mnemonic always wins.That ‘failed’ Superbowl potato ad.Two-thirds of Facebook and Twitter users activity is on Sundays. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Check it out here.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Twitter] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Jordan Con of Bizible. Like it? Hackie
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Twitter] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    Our rants and raves cover the value of sensibility and a likely strategy for acquiring Twitter; then a listener gets charged up about an example of the week from General Electric. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. joepulizzi Click To Tweet. Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Twitter] People Trust Facebook Less Than Congress
    That figure dips to 13 percent for Twitter. Yet, Facebook and Twitter still lag behind. Twitter’s commitment to free speech has led to some uncertainty over the proper solution, but the site did suspend a group of alt-right accounts linked to distributing hateful content. Media Social facebook News politics trust Twitter
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Twitter] Social media strategy leaders: Kerry Gallagher
    We got a great response from our audience on Facebook and Twitter. Please follow Kerry on Twitter and check out the Citizens social media channels too: Facebook , Twitter , Instagram , and YouTube. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. Welcome Kerry!
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Twitter] A Brief History of Snapchat
    And by June, Snapchat had amassed 150 million daily active users -- surpassing Twitter. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. What Is Snapchat? The History of Snapchat. 2012: Video arrives. The best part?
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Twitter] The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics
    Twitter has recently relaunched Vine as a camera app enabling. In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Brands & Marketers
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Twitter] Interesting content marketing trends to watch for in 2017
    Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. Mobile technology. SEO still reigns.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Twitter] Why Your Twitter Marketing Strategy Is All Wrong
    But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Twitter] Blockchain-based digital tokens: the new brand logo?
    ” Many customers were upset by this and the #DeleteUber hashtag began trending on Twitter as people took screenshots of themselves removing the app. The following is a follow-up guest post by Jeremy Epstein , CEO of  Never Stop Marketing , to his previous articles on blockchain marketing and blockchain brand promises. Maybe.”
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Twitter] Five Strategies for Improving Customer Experience
    In her spare time, she enjoys learning more about InMoment.com —her CX platform of choice, reading books/articles on industry news, engaging on twitter, and exploring her local neighborhood coffee shop. Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. Price and Value.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Twitter] Your 2017 Resource Guide to Digital Marketing Conferences
    Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season! Best of all?
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Twitter] Three Signs You are in Need of White Label Marketing Automation
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? White label products and services are purchased by the latter company without branding. White-labeled automation. About the Author.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Twitter] Essential 5 Step BuzzSumo Process For Social Media Agencies
    Our engagement metric is based on the average number of retweets a twitter user gets every time they tweet. Use the BuzzSumo Audience Builder to identify people who have shared content from a website or group of websites, then export those audiences and add them to a tailored advertising audience on Twitter. Five Step Process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Twitter] How to Make Super Bowl Marketing Magic Last All Year Long
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Whether a company can ever recoup the astronomical cost of running an ad during the Super Bowl has been a topic of debate for years. Many uphold the Super Bowl as one of the last remaining opportunities to engage with a mass audience. Giving employees the day off. Sales?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Twitter] 7 Ways That Brands Can Leverage Instagram Stories
    An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Instagram launched in 2010. In the early days the then little-known mobile photo-sharing site crashed often — not a very promising start. But why?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Twitter] Why Your Agency Should Drop Everything and Schedule a Hack Day
    Two of the hack day projects ended up going viral: a platform where you could vote for your favorite memes of the 2016 election cycle, and "a Twitter-powered, emoji-fueled fighting game in which top celebs battle to the death.". For one day, the only thing that matters is creating something new from absolutely nothing. It's a valid concern.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Twitter] Anatomy of a Valentine’s Day Marketing Campaign
    Just check out their Twitter feed at @PilotPenUSA for inspiration galore. The Pilot Love Guru campaign asked Pilot’s social media followers to do only one simple thing in order to participate: Share your valentine’s name with Pilot using the hashtag #PilotLoveGuru on Instagram, Twitter, Facebook or Snapchat. Our 3 Campaign Cadavers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Twitter] How B2B Marketers Are Finding Value in Social Media [Interview]
    Twitter, Instagram). “I won’t comment on specific strategies, because those are going to vary from brand to brand. Social media marketing continues to play a critical role in how marketers connect with their target audience. We spoke to Bart Mroz , co-founder and CEO of SUMO Heavy , for additional insight into the survey results.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Twitter] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. Google Review Count:  354. Pricing:  free. Google Review Count:  344.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Twitter] Why Do Insurance Companies Advertise So Much?
    ” The commercial generated over 20 million “organic impressions” from people sharing the content on Facebook and Twitter, multiples of what company ads typically saw. How many insurance ad campaigns can you name off the top of your head? Probably a lot. “—just to name a few. Now think about insurance companies.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Twitter] How to Protect Your Company’s Reputation on Social Media
    This reply went out from the company’s official Twitter account, and worse, it stayed up for over an hour before being deleted! For Twitter, you can use the “Teams” feature on TweetDeck to control who can be granted access as an owner, admin, or a contributor. Unsupervised Content Publishing. Controversial Content.
  • KAPOST  |  MONDAY, FEBRUARY 6, 2017
    [Twitter] 3 Brilliant Content Marketing Tactics to Try
    The write-up provided a casual and fun way for interviewees to share their ideas—and they did, on Twitter. Like any marketing discipline, success from content comes from precisely crafted, repeatable processes. But sometimes, the “magic” of a campaign remains hidden behind the scenes. The answer comes down to simple mechanics.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Twitter] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Twitter] Can We Adapt Ourselves To Adaptive Content
    Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Twitter] The Best Branded Content of January: 5 Brands Embracing Real Facts
    Find me on Twitter @JordanTeicher or email me at jordan@contently.com. During a normal year, we’d be talking about Super Bowl commercials. Which beer company will objectify women? Which forgotten ’80s actor will endorse a smartphone and jar some bizarre childhood memories? Who exactly is J.D. But this is not a normal year.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Twitter] Increase LinkedIn Engagement by 386%
    Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. First, let’s take a look at the numbers.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Twitter] 10 most inspiring digital marketing stories of 2016
    The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. The result was 19,500+ Twitter-driven app installations. Within three weeks, the campaign received 1,062 related tweets on Twitter and 406 Instagram mentions. Like this post?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2017
    [Twitter] The 10 most fascinating people in B2B marketing in 2016
    Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. friends.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 2, 2017
    [Twitter] Chatbots: Marketing Tools You Can Fit into Your Content Strategy
    Microsoft learned this the hard way when they invited Twitter to try and help its chat AI, Tay, learn how to speak. The lives of marketing technology officers, chief marketing technologists , and other martech professionals are often complicated and draining. Sounds like a dream, right? Only catch: how do you feel about robots? The result?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Twitter] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. LinkedIn is a highly valuable tool to network with like-minded professionals. It might seem a little bit intimidating. Actually, yes. Ad Headline. Ad Body. Value.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Twitter] The 24 Best Email Marketing Tools
    simple, free tool to convert your email address into a short, cute and safe link you can share on the web, in Twitter, forums, Craigslist, or anywhere else to protect it from bots and get less spam. While email is the most mature (that sounds better than “old,” right?) Google Review Count:  446. Google Review Count:  349. Siasat.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Twitter] The One 2017 New Year’s Marketing Resolution You Must Keep
    Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Get Schooled | Follow Greg on Twitter. Get Schooled | Follow Mary on Twitter. Get Schooled | Follow Moni on Twitter. Get Schooled | Follow Chris on Twitter.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Twitter] 6 Video Tips for Small Businesses on a Budget
    That means you should be using your video on your website, your blog, Facebook, Twitter, YouTube, and more. Everything we do, it seems like we’re looking for the most efficient way to do it. That’s the name of the game in 2017. As a small business, the way you do business probably follows the same line of thinking. videos. 1. Use Technology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Twitter] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Kiki is currently focusing on a Medium publication she calls  Tech Doodles  and can be reached easily through  Twitter. By Kiki Schirr, {grow} Contributing Columnist. Your brand’s reputation can seem like its most important asset–or its greatest liability. There are three steps to resolving reputation issues: 1. Listen. Reflect.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 1, 2017
    [Twitter] What Steve Jobs Can Teach Us about Marketing in 2017
    Start building suspense on Twitter by revealing hints and clues about the upcoming product, its benefits, and the impact it will make. For example, post teaser videos to Twitter or other social media channels where your target audience spends time. Steve Jobs didn’t look good on paper. He wasn’t an engineer; he didn’t have an MBA.
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Twitter] Shedding Light on Modern Marketing Needs
    Connect on Twitter  @feldmancreative. We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Now, don’t go us wrong: Marketing  has  made significant strides. We’ve honed in on the importance of meta-tagging, influencer content marketing, and utilizing ABM. So why are we in the dark?
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Twitter] Shedding Light on Modern Marketing Needs
    Connect on Twitter  @feldmancreative. We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Now, don’t go us wrong: Marketing  has  made significant strides. We’ve honed in on the importance of meta-tagging, influencer content marketing, and utilizing ABM. So why are we in the dark?
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Twitter] How to Build a Better Lead Form
    Perhaps you can offer an external log-in option, which lets your audience fill forms with social profiles on networks like Facebook and Twitter. Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. Lead forms are the canvassers of the marketing world.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Twitter] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. The same goes for my clients, past and present, my friends, both real virtual online and IRL, and even, possibly, my 49,400 lurkers on Twitter and 4,900 lurkers on Facebook. I recently spent a ten-day stint in Alexandria Hospital. People love you.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Twitter] The Essential Artificial Intelligence Glossary for Marketers
    Social media marketers are likely familiar, as Facebook, Twitter, and Instagram all use algorithms to determine what posts you see in a news feed. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. Why Artificial Intelligence Matters for Marketers.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Twitter] The 29 Best Web Analytics Tools
    Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. ” Analytics tools can ultimately help measure ROI. Google Review Count:  600. 29) KYA.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Twitter] How Your Agency Can Use Social Media to Attract New Talent
    Use Instagram to share photos of daily office life , and Twitter to showcase your agency's unique personality and content. Encourage employees to share their own insights about working for your agency on LinkedIn, Facebook, Twitter, Instagram, and other relevant social media platforms. Blurring the Lines Between HR and Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [Twitter] What to do if the president tweets you
    President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. They still have 330 million active users and for many, Twitter is part of the fabric of their lives. Twitter as a weapon.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Twitter] This is the week that was in B2B: from MailShrimps to Robot media buyers
    goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. goes to Marketing Land as it looked to set the record straight on how much B2B companies should be investing in digital marketing. Complex sales cycle? The recommendation is to direct 25-50% of budget on digital.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Twitter] It Has Never Been Easier to Be Average
    jay@unthinkable.fm or @jayacunzo on Twitter and Snapchat. # # #. It has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. But today, with just a little bit of effort, we can find them and ascend quickly to “average” status. Or your bruschetta.
  • CONTENTLY  |  FRIDAY, JANUARY 27, 2017
    [Twitter] What Would Steve Jobs Do? and 4 Other Stories You Should Read
    ” The Ringer: The Revolution Will Be Led By… National Parks Twitter? But as a response to these environmental threats, the national parks started fighting back—on Twitter. Amazon founder Jeff Bezos and the rest of the billionaire bunch appear complacent staying mute if that keeps them off Trump’s Twitter feed.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 27, 2017
    [Twitter] What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends
    This comes after five years at The Times , and a previous journalistic career that encompasses time at The Wall Street Journal and Forbes. What causes a person to take the leap of faith that comes with leaving one dream job for another? Coming here exceeded my high expectations, both in the brains and the dedication of all my colleagues.”).
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Twitter] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. For example, The Muse publishes content for job seekers about career growth, and they ran a poll asking their Twitter followers what would improve their workday. What's a marketer to do?
  • NUSPARK  |  THURSDAY, JANUARY 26, 2017
    [Twitter] Who Owns Twitter (Marketing or Sales)?
    For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Twitter] Businesses Investing More in UX to Enhance Customer Experience in 2017
    For example, two-thirds of customers said they find Facebook “easy to use” and use it most frequently (75 percent) when compared to other sites like Instagram (12 percent) and Twitter (9 percent). Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Twitter] Client-Created Content is Key – Wise Words from Stephanie Totty
    We led a Twitter chat last year for those in the educational assessment. Twitter is my jam but its usually flying by during the day when I’m working so I don’t always catch it. Remember taking exams in high school or college? Getting out your scanner cards, filling in the little boxes (number two pencils only!) ” And I say “Yes!
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 25, 2017
    [Twitter] How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification
    Reposting this type of content six months into its shelf life will get it in front of new followers on Twitter, Facebook, LinkedIn, etc. goal like “gaining Twitter followers” isn’t sufficient and fails to give the social media manager any context into how each channel should be used in terms of content sharing. It will be forgotten.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Twitter] How to Build a Social Media Dream Team
    Social media marketing requires more than randomly posting interesting articles on Twitter or sharing funny memes. Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Roles and Responsibilities. Strategic goals. Number of platforms utilized. Weekly social time commitments.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Twitter] 30 SEO Best Practices for B2B Organizations in 2017
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. Enjoy! 1. Buyers
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Twitter] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Twitter] Empathetic Marketing: How To Connect With Your Customers
    You can also follow me on Twitter @BrennerMichael or connect with me on LinkedIn and Facebook.  I’m happy to connect with the audience there as well. Have you made empathetic marketing part of your strategy in 2017? If not, you should. interviewed Michael Brenner ( @BrennerMichael ) the CEO of  MarketingInsiderGroup.com. Michael: Yeah, sure.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Twitter] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2017
    [Twitter] How a brand audit could revitalize the Democratic party
    Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. What we don’t hear much about is the Democratic Party and whether their current values still resonate with enough voters to be successful in the future. Like this post?
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Twitter] Blockchain marketing: how the technology behind Bitcoin could change marketing
    Marketers heard about Facebook and Twitter. How Vine, Twitter’s New Video Service, Will Change Your Business. The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Twitter] 11 Soundless Videos We Love (And Why)
    Think about it: Twitter has a 140-character limit, which makes you think very strategically about how to tell a story. Bright colors help this video pop out to viewers against the lighter-colored Facebook News Feed, YouTube homepage, and Twitter feed without sound to rely on. What was your most embarrassing office etiquette moment?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 23, 2017
    [Twitter] This is the week that was in B2B: from GE fire-fighters to dumb phones
    In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere. Marketing tactic' of the week…. goes to events – which according to the latest IPA Bellwether report revealed that event budgets rose for the 13 th consecutive quarter in Q42016. Yes, really.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Twitter] How Many Touchpoints Are in a Typical Campaign?
    Thank-you page with secondary call-to-action to follow the company on Twitter. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Twitter] How Many Touchpoints Are in a Typical Campaign?
    Thank-you page with secondary call-to-action to follow the company on Twitter. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Twitter] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. B2B marketing on social media might seem like a tough challenge. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] MarTech: Top 100 Influencers and Brands
    Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. Here is a list of the top 50 brands talking about MarTech on Twitter. Twitter Handle. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In
  • CONNECTING ELEMENT  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] Six ways to make your social content work harder
    Blog content marketing digital marketing Facebook social media social-media strategy Twitter video contentWith social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. The post Six ways to make your social content work harder appeared first on Connecting Element.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] The Secret to Getting Exactly What You Want (In Business)
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Patience is also something to note. Let me explain. The Secret To Getting Exactly What You Want (At Home). Recently, my husband and I decorated our front room.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] How to Detox From Social Media Without Deleting Your Account
    We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Our advice?
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Salesforce created a lot of talk last year by looking into acquiring Twitter. I don’t know how involved Pardot is with that, but could you give me your thoughts on social media, specifically how there seems to be more of a convergence of social media and martech companies? How are you thinking about that with regard to Pardot? Exactly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Drop a comment below or connect with me on Twitter to get a conversation started! When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. However, alignment seems to be deteriorating as this number is down from nearly 72 percent in 2015. Topic Generation.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Social media strategy leaders: Robert Bochnak
    started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I’ve found that social listening is a great way to find out what our alumni are talking about. Hello, Bob ! Can you please describe your professional background?
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Twitter] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Snippets are formatted for Twitter and can be tweeted out with one click. 4. Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Set Engagement Objectives. Draft a tweet.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Twitter] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Practice social listening on Twitter or Facebook. If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Twitter] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    On a platform like Twitter, it’s likely that the first three months of social activity won’t offer much more than a drop in the bucket in terms of engagement and reach. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. In the past, this has always been acceptable to the leadership.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Twitter] B2B Content Marketing Trends for 2017
    Let’s Explore this Further on Twitter! Join me and others who are discussing this on twitter ! If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. What Does This Chart Tell Us? Before I provide my point of view let’s define content marketing according to the report. The report is below.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. Using cookies. Buying power.
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