• IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 27, 2015
    [Twitter] Celebrate the 2015 Markie Award Finalists!
    Cetera Financial Group | Chicago Bears Football Club | Rautaruukki | Twitter. Klick Health | Mack Trucks | Thomson Reuters | Twitter. AirWatch by VMware | B&Q | Telstra | Twitter. Follow the Modern Marketing Experience discussion on Twitter with the hashtag #MME15. 'It’s that time again! Best Data Activation: ?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Twitter] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. 'Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Twitter] Interesting Infographics: What the #### are those social media hashtags all about?
    That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Take Twitter , for example. On Twitter, simply using one to two hashtags is optimal, netting users 21% higher engagement (retweets, favourites, click-throughs and replies). That’s a huge boost.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Twitter] How to Extend the Life of Your Content
    On Twitter+ or LinkedIn? 'If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. View the video to discover how to extend the life of your content in order to earn the most ROI. Content Marketin
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Twitter] How a Regular Dose of reddit Makes You a Better Marketer
    Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. 'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. Reddit
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Twitter] The Word Of The Year Is a #Hashtag
    Then drill down into Twitter hashtag sophistications: How to Use Hashtags on Twitter With #Confidence. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. We’ve got a stellar collection of strategies and tactics to help you succeed in using Twitter for your business. The takeaway?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Twitter] Could Event Marketing Be Your B2B Golden Ticket?
    After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). Provides Expertise. and London. Your Turn.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Twitter] How to Integrate Video into Your Facebook Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Twitter] Can the Onion Theory bring social media lurkers into the light?
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. 'By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? But what if we’re focusing on the medium and not the message? BINGO. Cliché. Normal.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Or they might check out your Twitter feed to see how involved relevant and involved in industry conversation your firm is. On Twitter or Facebook? 'There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years. How will your firm attract top talent in the coming years?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. 'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. The best part?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Reasons To Use The Psychology of Fellowship for Social Media by Wade Harman - Maximize Social Business. 'We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Still not convinced? Social Media Daily
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream. Recently, Google and Twitter announced that they are working together again to index tweets as soon as they are posted.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Twitter] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    'Are you spending time on Twitter? Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in. Basic Twitter Vocabulary.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Twitter] 5 Tricks for Quick Content Marketing
    Length Training on Twitter: Can you make your point within a 140 character limit? It’s pretty simple, but regularly using Twitter forces you to fit your messages into this minimal space. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Add your insights in the comments below!
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Twitter] Tech Review: HipChat vs. Skype
    Integrates with 62 other software’s including ZenDesk, WordPress, Mailchimp, Twitter and more. 'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. You can use it in any browser too – bonus points!
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Twitter] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    On Twitter or Facebook? 'Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns. Join us @hingemarketing and on Facebook.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Twitter] It’s not your house to pwn so remember your place
    On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. I really can’t help myself. you protest.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Twitter] How to Use Google Plus to Boost your Overall Social Platform
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Google Plus to Boost your Overall Social Platform by Peg Fitzpatrick - Maximize Social Business. 'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. Social media is her passion.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Twitter] 48 Phenomenal SEO Guides, Tips & Tactics
    'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. So what’s an SEO professional to do?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Dave Kerpen of Likeable Local.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] A/B Testing: How adding a second CTA increased clickthrough 291%
    You can follow Selena Blue, Manager of Editorial Content, MECLABS Institute on Twitter at  @SelenaLBlue.  . 'Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. 24, here at Summit. of the series. Experiment background. Before the test.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] 15 B2B case studies show how content marketing drives ROI
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. 35% say they have a documented content strategy (source: Content Marketing Institute). million. million.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] The Customer Experience Trap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. 'I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Comments Great post to share with my health care marketing folk. In the.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] How to Talk to Pretty Much Anyone About Pretty Much Anything
    To avoid weather talk, check out TheSkimm , your Twitter feed, or other news sources to find at least two topics more interesting to talk about than precipitation before you arrive at your next event. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Personas Are Great (Except When They Suck)
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] To Everything Spin, Spin, Spin
    Oreo is a beautifully managed brand that is growing its equity exponentially but even they admit they can’t tie revenue to the tweet , which is why we need to have some realistic success criteria around the value of Carpe Twitter. or follow me on Twitter @bizmarkter. It’s okay, it’s even healthy to p**s some people off. Luck is good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Behind the scenes: How to write a business book
    This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I''ve learned from this intense process.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] 7 Secret Truths About the Benefits of Podcasting
    Twitter | Facebook | LinkedIn | 7 Secret Truths About the Benefits of Podcasting by Jonah Geil-Neufeld - Maximize Social Business. 'Hosting Your Own Show is a Networking Gold Mine Think about the difference between these two offers which you’ll make to the rockstar in your space: I’d love to sit down and pick your brain for an hour or so.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Twitter] Get Started with Video Marketing: DIY
    Twitter recently added video to their capabilities, and AdWeek reports that a JC Penney campaign got startlingly good results on Twitter. 'Have you wanted to get started with video marketing, but lack the budget to hire a production company? You can even do it yourself. link]. Here at Act-On, we produce 100% of our videos in-house.
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] Businesses Flock to Facebook Mobile Ads: Should Yours?
    In an analysis of its clients’ Q4 2014 advertising campaigns on Facebook and Twitter, as reported in SocialTimes , mobile accounted for 49% of ad buys. 'Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. And they’ve been cashing in ever since. and 0.3% Takeaway.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] How I Work with Jeff Ogden of Find New Customers
    Updated) I use Twitter and LinkedIn a lot plus Facebook sometimes and I find if you just keep helping people, more and more people connect to you all the time – people connect with me on LinkedIn and Twitter all day and all night and (Updated)I now have over 2,800 LinkedIn connections and over 6,500 Twitter followers. link].
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] It’s Fun Friday! #SXSW2015 #UKatSXSW
    We haven’t been given a set date yet but we will keep you updated so keep an eye on Twitter @Virallyapp. will be live tweeting throughout the event and you can find these on my Twitter @KellyCulver96 and I will be going under the hashtags #SXSW2015 and #UKatSXSW. Follow me on Twitter! British Mixer Welcome Party. Events
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] 5 Social Media Benefits for Accounting and Financial Services Firms
    Social Media is Free Joining the social media platforms most relevant to accounting and finance, such as LinkedIn and Twitter, remains free. For instance, let’s say you take advantage of your large Twitter following to tweet a feedback request on a specific service offering. On Twitter+ or LinkedIn?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] 5 Ways to Use Facebook Groups for Your Business
    Twitter | LinkedIn |. 'When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. Author information. Jim Belosic. Cheers! Our group is growing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Facebook, Twitter, and Pinterest are great places for marketers of vegan products to publish content. 'Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there''s no arguing that many diets have grown immensely popular in ways that aren''t so different from widely worn shoe brands or your favorite wearables.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] 4 Reasons to Publish on a LinkedIn Blog
    You can also connect with her on Facebook , Twitter and of course, LinkedIn. 'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Black text on a white background.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Twitter] Customer Engagement And It’s Importance
    Make the effort and type out that reply on Twitter instead of copying and pasting. 'Customer engagement is one thing I am passionate about. A lot of companies don’t quite realise the importance of customer engagement and therefore lose out on a lot of leads. The Customer Service Bar Has Raised. Personalize Your Customers Experience.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] Who Should You Talk To? (in Buyer Personas)
    'Jeff Ogden , the Fearless Competitor (follow me on Twitter at  @fearlesscomp ) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Thanks for waving the flag, Hubspot.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
    perfect of this example is Oreo’s famous “You Can Still Dunk in the Dark” Twitter status. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Advertising is the business of creativity. And an agency’s existence depends on its ability to produce and cultivate creative ideas. 3) Smile more.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] Copywriting Lessons From Companies Doing It Right
    Before: Facebook Breakup post: After Facebook Breakup post: That’s a ridiculous 29,000 shares on Facebook, over 5,000 shares on Twitter, 1,400 shares on Google+ (which is incredible considering no one is on Google+), and 1,400 shares on LinkedIn. For the Ad Men and Women: R/GA’s Twitter Feed. For the B2C Marketers: Red Bull. Ah-yes!
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    On Twitter+ or LinkedIn? 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. The details of their strategy revolve around what topics their target audience is searching for, the SEO keywords that will help folks find their website, and promotional efforts to drive inbound traffic.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] B2B Events in 2015 – Where to Go and How to Learn
    Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. 'I have been to a lot of marketing events, on both sides of the booth. 1) If you go, be present. Pay attention and tweet from your sessions.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] 6 Ways to Get Strategic for Twitter Chat Success
    'Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences. Social Media/Web 2.0
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Twitter] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Twitter: 5–10 times daily, or  more, depending on what’s new or hot. They are all easy to use.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Twitter] How to Apply the Scientific Method to Professional Services Marketing
    On Twitter+ or LinkedIn? 'Online marketing for professional services has recently become more of a science than an art. This stems from the abundance of data at our fingertips and our ability to measure, process, and analyze this data instantly. Following the scientific method involves documenting your experiment’s process.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 18, 2015
    [Twitter] #ProspectingChat: Aligning Content and Sales with Brian Hansford
    Over at AG Saleswork''s Twitter account , we''ll be discussing how to align sales and content marketing, with strategies for encouraging your reps to share content and strategies for creating content that will actually further the sale. Here are some details about today''s Twitter Chat: Date: Wednesday, February 18.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Twitter] What is Right with HR Recruitment Technology
    Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. 'Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Twitter] Email Deliverability Class is in Session
    You also can keep up with the discussion by following the event hashtag on Twitter #MME15. 'If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Twitter] Lessons on responding to negative online comments
    Maybe it’s a bad Yelp review, a negative comment on your Facebook page or an irate customer on Twitter. But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests 10 Ways to Say “Thank You” on Twitter. 'By Amber Osbourne, {grow} Contributing Columnist Recently, I saw the movie Chef. Don’t.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 18, 2015
    [Twitter] Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
    The social media team is unaware that human resources recruiters are posting job listings using a Twitter account that’s not intended for corporate communications. 'If you’re lucky, your business has a lot of customers. And it’s likely there are different teams making and managing those customer connections. What is the Real Meaning of CRM?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    The site might not get as much attention as its social siblings, Facebook and Twitter, but it’s on its way. 'Need help with a remodeling project? Tapped out of dinner ideas? Looking for an awesome wedding gift? There’s one website you can turn to and get help with all of these questions: Pinterest. How will app pins work?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. Likeable Local is Social Media Marketing Software to make YOU more Successful.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Content Marketing Personalization: Build Relationships At Scale
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. laughed a little.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] 7 Best Practices for Website Copywriting
    On Twitter+ or LinkedIn? 'People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. As web users, why do we do this? Use bullet points. Keep paragraphs short. Website
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] 17 Inspirational Quotes on Leadership & Management From Daniel Pink
    So check out our favorite quotes below, and share some with your following on Twitter. 'Most people have one approach when it comes to management and leadership. To motivate their team, managers will resort to punishments or rewards. But that approach doesn''t always work. Nobody knows this better than author Daniel Pink.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Google Indexing Tweets: What Does It Mean For Your B2B
    'In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. Before this new deal was struck, Google was indexing some tweets by crawling Twitter’s site for information. Why should Twitter care?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Youthful indiscretion could alter your life forever
    Last week, The  New York Times , the newspaper of record, returned to the  Justine Sacco  Twitter fiasco from 2013. It was a perfect storm, though an audit of her Twitter feed did result in more than a baker’s dozen of truly offensive tweets. 'Last night my girlfriend and I watched The Bachelor. We kept them in a shoebox.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Introducing: Jelly, the Social App Non-Profits Should Jump On
    'Sure, a non-profit page on Facebook or Twitter can keep current supporters up-to-date, but what about reaching new people? While your followers on Twitter and Facebook already know about your non-profit, those posting inquiries on Jelly may not. It’s similar to other Q&A platforms like Quora and Ask.com. How does Jelly work?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] How To Use SlideShare For Content Repackaging
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business. 'Content repackaging is the number one content strategy that not enough people are using. She has 7 years of experience in search and social media marketing. SlideShare
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] Why We Need to Shut Up and Let Our Customers Buy Something
    or follow me on Twitter @bizmarkter. 'There are a few statistics that are used to torment marketers.  We’ve all had some chief something or other office sneer that 50 percent of advertising is wasted. Goodness. Just like that? Where do you think it went? . Darned Internet went and ruined everything. You don’t remember this time, do you?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] LinkedIn Still the Top Performer for B-to-B
    The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. 'I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. Are you using LinkedIn, and if so, are you having similar success?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] 10 simple tweaks to generate more sales through blogs
    Here are two that drive me crazy with links to the reason why: word clouds , on-site Twitter stream. Here are two that drive me crazy with links to the reason why: word clouds, on-site Twitter stream. 'On the social web we’re here to help, to listen, to serve. We’re not supposed to expect sales though blogs, right?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI).  Your Facebook page, Twitter account, and any other social media presence can never be effective on its own. But what about B2B marketers? Look at it this way.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Twitter] When Social Media Influence Marketing Becomes the Brand
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. 'Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Social Media Influence
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Twitter] Top 3 Media Buying Mistakes B2B Marketers Make
    You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. 'Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. Content. Underinvesting.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Twitter] 7 Ways to Speed Up Your Content Creation
    or “Help us spread the word about this by sharing with your friends on Twitter and Facebook.”. For example, if you’re packaging your content for Twitter, use “Click-to-Tweet” links to encourage readers to tweet your content with just a click of a mouse. But the trick with content marketing is that it''s a long game. Me, personally?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 16, 2015
    [Twitter] How to Build Content That Attracts the C-Suite
    You can follow him on Twitter or connect on LinkedIn. 'Guest post by Tom Whatley. Getting in front of senior decision makers is a common struggle among marketers. When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. Suite marketing foundations. Conclusion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Twitter] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    You can follow Erin Hogg, Reporter, MECLABS Institute, on Twitter at @ HoggErin. 'Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. According to the Salesforce 2015 State of Marketing report, lead quality is the No. Change the way leads are purchased.
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Generate more followers on Twitter or likes to your Facebook page by simply putting out engaging content that sparks the interests to your customers on a regular basis. Check your comments on Facebook and your Twitter mentions. You can learn a lot about your business through the eyes of your customers. Listen to your customers.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content
    Even Twitter is no longer simply 140 characters. Infographics Social Media content marketing Facebook home hubspot infographic instagram social media sizes Twitter 'Have you noticed a significant increase in visual content across social networks and blogs? We need to add images, animated GIFs and video. Identify an awesome topic.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] Is Your Consulting Firm Top of Mind?
    On Twitter+ or LinkedIn? 'If you answered no, your very next question should be, “why not?” ” Your brand is how prospects learn to know and trust your firm. And if your firm isn’t top of mind for prospects, it’s most likely due to a lack of brand strength. Steps to Improve Brand Strength 1. Branding
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. It’s not a sales pitch or report card.
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] Digital Digest – Raise your game with Twitter Cards
    It’s no surprise, then, that Twitter, which was made for mobile, is mapping out a richer visual experience for its users. 'Visual sharing, a phenomenon propelled by the powerful springboard of mobile and social, is arguably one the most important marketing trends right now.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] How Brand Builders Can Prep For Content Creators
    Twitter | Facebook | LinkedIn | YouTube |. 'One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Twitter] How to Hire The Perfect Person To Run Your Social Media
    Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media. 'Planning to increase your social media budget in 2015? Social media marketing.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. On Twitter+ or LinkedIn? 'It’s no surprise that marketing is top-of-mind for many firms in the accounting and financial services industry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. 'It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] Ready to Promote Your Video? Sharing May Not Be Enough
    Twitter. Yes, if you’ve got a great video and you want to promote it, you can do that on Twitter, too. Twitter users would see your promoted tweet in Search Results both for a relevant topic or a Promoted Trend. And, you can check out how your promoted tweets are doing through the analytics that Twitter offers. LinkedIn.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] Why You Need To Be On Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Why You Need To Be On Pinterest by Jeff Sieh - Maximize Social Business. 'Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  by Sue Anne Dunlevie. Pinterest
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] 4 Steps to Running a Successful Twitter Chat
    'Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. What are the do’s and don’ts of running a twitter chat?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] The line between Media and Brands is blurring fast
    Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. 'by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. The media gap.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] Overlooking These 4 Things with Your Social Media and PR?
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? 'As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. by Maggie Patterson - Maximize Social Business.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Twitter] 3 Surprising Ways to Succeed in Social Media
    can’t jump into Twitter and Facebook and LinkedIn and say, Want to buy a watch ? Most of them are not locked in on Facebook or Twitter or LinkedIn at the moment. 60 percent of businesses don’t respond to compliments and comments on Facebook and Twitter. As of February 2015, he has 541,102 LinkedIn followers. My wife.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] 29 Amazing Content Marketing Quotes To Inspire You
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] What Social Selling Isn't
    If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Just like anything shiny and new, social selling suffers from a fair amount of hype. Wrong. Don’t do it.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] Lead Nurture Drip Email Campaigns 101: Getting Started
    On Twitter+ or LinkedIn? 'Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. Online Marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] Internal Social Business for Leaders series: 3. Be yourself
    You may not be Twitter or Facebook type, and you may have no interest in sharing with all employees in your organization what you had for breakfast this morning, but status updates in internal social platforms are probably the best bang for your online participation buck. Social Business blogging leadership q and a Social business twitter
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] 5 Strategies to Identify New Bloggers to Talk About Your Brand
    Twitter | Google+ | LinkedIn |. 'While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner with. Whether you want to increase […]. Author information. Kristen Matthews. Kristen on Google+. Blogger Outreach
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Do I really need to teach my client how to be a twitter ninja? 'If you think back on the history of marketing, you might see visions of smoke-filled rooms, desks dotted with decanters of liquor, and meetings revolving around artfully crafted creative pieces propped up on easels. Today, though, marketing looks decidedly different. David T.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Twitter] 7 Ways to Spot Amazing Freelance Writers
    If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. 'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. They have an awesome website.
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