• KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. B2B marketing on social media might seem like a tough challenge. Timing.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] MarTech: Top 100 Influencers and Brands
    Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. Here is a list of the top 50 brands talking about MarTech on Twitter. Twitter Handle. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In
  • CONNECTING ELEMENT  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] Six ways to make your social content work harder
    Blog content marketing digital marketing Facebook social media social-media strategy Twitter video contentWith social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. The post Six ways to make your social content work harder appeared first on Connecting Element.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] The Secret to Getting Exactly What You Want (In Business)
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Patience is also something to note. Let me explain. The Secret To Getting Exactly What You Want (At Home). Recently, my husband and I decorated our front room.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Twitter] How to Detox From Social Media Without Deleting Your Account
    We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Our advice?
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Salesforce created a lot of talk last year by looking into acquiring Twitter. I don’t know how involved Pardot is with that, but could you give me your thoughts on social media, specifically how there seems to be more of a convergence of social media and martech companies? How are you thinking about that with regard to Pardot? Exactly.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Drop a comment below or connect with me on Twitter to get a conversation started! When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. However, alignment seems to be deteriorating as this number is down from nearly 72 percent in 2015. Topic Generation.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Social media strategy leaders: Robert Bochnak
    started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I’ve found that social listening is a great way to find out what our alumni are talking about. Hello, Bob ! Can you please describe your professional background?
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Twitter] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Snippets are formatted for Twitter and can be tweeted out with one click. 4. Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Set Engagement Objectives. Draft a tweet.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Twitter] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Practice social listening on Twitter or Facebook. If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Twitter] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    On a platform like Twitter, it’s likely that the first three months of social activity won’t offer much more than a drop in the bucket in terms of engagement and reach. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. In the past, this has always been acceptable to the leadership.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Twitter] B2B Content Marketing Trends for 2017
    Let’s Explore this Further on Twitter! Join me and others who are discussing this on twitter ! If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. What Does This Chart Tell Us? Before I provide my point of view let’s define content marketing according to the report. The report is below.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. Using cookies. Buying power.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Twitter] 7 Trends That Will Change Social Media in 2017
    In addition to Facebook Live and Periscope, Instagram and Twitter launched their versions of live video streaming in November and December 2016, respectively. For example, many brands are using Facebook, Instagram, and Twitter to live stream events. Predictions for Social Media in 2017. 1) Live video content will become even bigger.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Twitter] 8 Ways to Maximize the Value of Online and In-Person Events
    Don’t forget to monitor social media both during and after all of your live events, and to supply Twitter hashtags for each event. In an age of impersonal communications, real and virtual “face time” stands out as an effective way to reach people and connect with them. Custom landing pages and tracking codes are ideal for this sort of task.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Twitter] Brand Personality: An Approach for Professional Services
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. Professional services firms aren’t exactly known for their personality. In fact, except in creative services like advertising and graphic design, many firms seem to think their clients expect a grim-faced gravity from their service providers.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Twitter] 7 Companies That Should Buy Medium, Because Why Not?
    Salesforce kinda almost bought Twitter last fall. While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. Medium’s superior technology could help LinkedIn finally catchup to Facebook and Twitter in the race for user attention. 4. Twitter. Amazon.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Twitter] How to Create a Content Promotion Plan in 3 Steps
    Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine. Step 2.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Twitter] Anatomy of an Infographic
    For example, pull out one small data point and post it as an image on Twitter. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. Imagine the periodic table of elements or the FDA food pyramid and you’re thinking of a form of infographic.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Creating a 2017 Marketing Roadmap for Success
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. When it comes to technology, this metaphor is especially apparent. But don’t get discouraged.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Trade Libel: If you can’t say something nice, make sure you have proof
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game?
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Twitter] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    For example, they may have several thousand Twitter followers, thousands of email subscribers, and are often retweeted, interviewed, and invited to speak at conferences related to your brand’s subject matter. People have always looked to peers to help them make decisions. This is why influencer marketing is so effective. The goal?
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Twitter] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. For example, Twitter, with its limited character space, is the perfect place to test out email subject lines for your newsletters.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Twitter] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Vidyard (Twitter: @Vidyard ) is the video platform for business that helps organizations drive more revenue through the use of online video. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. It’s a win-win for all.”. About Vidyard.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Twitter] 4 Education Marketing Trends to Keep an Eye on in 2017
    Like Instagram and Twitter, Snapchat works with hashtags. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live. People watch more content online.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Twitter] 9 Essential Tips for Researching Your Next Content Campaign
    Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. 3. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Marketo. BuzzSumo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Twitter] The 15 Best Special-Purpose SEO Tools
    LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz,  Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g., Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free. Pricing:  $97.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Twitter] Live Video Marketing: Yes, There’s a Right Way To Do It
    After Twitter blazed trails with Periscope, Facebook built its own live-video experience into its News Feed, while Snapchat and Instagram have also invested heavily into storytelling experiences build around streaming video. But if you have a highly engaged Twitter following, Periscope shouldn’t be discounted. Learn on the Fly.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Twitter] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    As Recode writes, “Zuckerberg will also share his personal opinions on competitors like Snapchat and Twitter, and even Facebook’s board members.” Selected by Brian Maehl, talent development manager. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe. They will pay you! block].
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Twitter] The Anatomy of Shareable Facebook Video
    You have an audience that’s willing to engage from time to time on Twitter. Imagine you’re a mid-level marketer who has a good thing going. Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Maybe it’s time to try out some Facebook video. Growing Wave.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Twitter] 31 Influencers to Follow in 2017
    Don’t worry—we created a Storify  of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip Ann Handley.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Twitter] How to Grow Your Social Media Following for B2B
    Incorporate external Twitter handles. Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. Followers enjoyed the post and were more inclined to click; resulting in more interest to apply for the job. #3: Incorporate External Twitter Handles. It’s pretty simple. Display brand personality.
  • LEAD LIAISON  |  THURSDAY, JANUARY 5, 2017
    [Twitter] Breaking the Lead Gen Stereotypes
    Follow me on Twitter @sojoodi, or email me directly at  sahand@gopherleads.com. Did you know that the success rate of getting an initial appointment through cold calling is about 1-3%? Whereas, when the same call is made through a referral, the success rate shoots up to 40%. [1]. Guest Poster:  Sahand Sojoodi.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Twitter] Amazing Account Based Marketing Tactics for Your Entire Funnel
    “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? And that’s what made Charm Bianchini’s talk at Viewtopia so impactful. “Start with a goal.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Twitter] 7 Ways to Generate Leads on Social Media
    This Twitter poll from  Pam Moore ,  CEO and Founder of Marketing Nutz, helps her understand how her audience feels about Snapchat for B2B marketing. With Twitter’s new Moments, you’ll have this capability directly within the platform. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Twitter] 7 Resolutions Your School's Marketing Department Should Make
    That means knowing what questions they have, whether they prefer Instagram to Twitter, or even Facebook, and send them videos, not reports. It can also be the most direct, personal means you have to talk directly to your prospects, like Twitter. Your prospects want to know you see them. This is a symbiotic relationship. It is.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 5, 2017
    [Twitter] One of these things will happen to all B2B Marketers in 2017
    I'm not a betting man but I'm willing to bet anyone in our industry that one of these things will happen to you in the year ahead. Happy New Year - here's to a great 2017
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. When I was an intern at Sports Illustrated, the magazine ran an op-ed by a professional basketball player on my hometown team. ” I learned a lesson that afternoon about how the world works. Smith.).
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. The Daily Beast now gets 90 percent of its ad revenue from native ads.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] National Trivia Day 2017
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] 9 Essential Tips for Researching Your Next Content Campaign
    Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have. 3. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. Come up With a Theme.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Twitter] The 10 Best Marketing Action Blogs of 2016
    Read this list of things to do, and not do, in order to make sure you’re spending your time and money most effectively in regards to content marketing. 4.  10 People You Should Follow on Twitter if You’re in Marketing. Twitter is an incredible way to stay in the loop, but with 320 million active users it can sometimes be a bit… overwhelming.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Twitter] The Talent War, and Other Big Content Marketing Trends for 2017
    Six years ago, I started working in content marketing. At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart digital agency that offered us office space and a small retainer. Apparently, this agency wanted to do something called content marketing.
  • I-SCOOP  |  TUESDAY, JANUARY 3, 2017
    [Twitter] Marketers increase spending in paid social in 2017 – is it smart?
    Social media and social networks have come a long way since the early days of Facebook and Twitter. Due […].
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2017
    [Twitter] Has your Twitter engagement recently dropped?
    In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. And since I use @chrisabraham for both business and pleasure, I had been blind so that I didn’t even see a tweet that Aetna has sent to me via Twitter to ask me if I needed anything — and I did! Et voilà !
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Twitter] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Twitter, conversely, appears to be the place to post content related to jobs, entertainment, sports, and education.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Twitter] Attracting New Customers with Targeted Multi-Channel Marketing
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful. Adjust your target audience.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Twitter] How to Harness the Power of Social Media
    Internet users will search for your business on social platforms such as Twitter or Facebook, and if they find a dead page or nothing at all, it may deter them. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. Facebook Pages. Paid Advertising. Video Content.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Twitter] The 10 Best Brand Tweets of 2016
    People on Twitter expect brands to talk to customers, but occasionally, corporate Twitter accounts decide to have some fun with each other. Here at Contently, we’re big fans of Denny’s Twitter. And really, that’s what a company Twitter should be. 7. The best of branded Twitter in 2016. Ufe80wvrr8.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Twitter] Using Content Marketing in the Professional Services Industry
    To speak directly to your clients, sharing your advice articles will be great on Facebook or Twitter, but that’s the same old stuff you already know. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. First Up: Who Are You Attracting? Clients” is the obvious answer here.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Twitter] 3 Tips for Using Social Media for B2B Marketing
    Follow him on Twitter and LinkedIn. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Image credit: Jason Howle on Flickr. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Twitter] Measuring Year-End Marketing KPIs – Where’s the Data?
    Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too.  . Where did the year go?
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Twitter] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Joe’s rave No. 1: The Washington Post has unveiled a web browser extension (for Google Chrome and Firefox) that inserts some factual context into claims like the ones Donald Trump has been making on Twitter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Twitter] 5 Personal Assistant Tools That Actually Make Life Easier
    The only information it finds is what’s publicly available online, like on LinkedIn and Twitter. With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost? Price : Free. But wait.
  • CONTENTLY  |  THURSDAY, DECEMBER 22, 2016
    [Twitter] ‘Twas the Night Before My Social Media Detox
    Social poem Twitter’Twas the night before Christmas, when all through the house. Not a creature was stirring, not even my mouse. The tweets were all scheduled and fact-checked with care, In hopes that some readers would still be on there. To settle my brain for a social detox. The light on the front of my now-open screen. “How dare you!
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 22, 2016
    [Twitter] 5 Overlooked Features of Your Facebook Marketing Strategy
    With platforms like Snapchat, Instagram, and Twitter experimenting with live streaming, it only makes sense that Facebook is shifting in this direction as well. For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. Facebook Live.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Twitter] 4 Hard Truths I Learned Covering Marketing This Year
    Twitter. Brands Media Voices AR facebook Glossier Google MarTech Twitter VRWhen you spend most of your life thinking about marketing, you start to see the world differently. Suddenly you think of everything in terms of positioning, strategy, persuasion, and accountability. ” to your friend who couldn’t care less. Facebook.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Twitter] The When, Where & How of Using GIFs in Content Marketing
    Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. link]. CloudApp.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Twitter] 8 commonly overlooked ways to make social media work for you
    You probably have Facebook , Twitter , Instagram , and Google Plus accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. Choose platforms wisely.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Twitter] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Panic! Shrug.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Twitter] 4 Ways Marketers Can Up Their Mental Game
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Placement.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 21, 2016
    [Twitter] 4 Trends which Will Change Social Media Marketing on Twitter in 2017
    guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group.
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Twitter] The Best Content Marketing of 2016
    And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Let that be a lesson to everyone as we head into 2017. GE: GE Reports. Amtrak: The National.
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Twitter] 3 Ways to Empower Social Employees and Avoid Slip-Ups
    No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave their Twitter account vulnerable to a disgruntled former employee. How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Twitter] KoMarketing Top B2B Marketing Blog Posts From 2016
    The 10 Don’ts of Twitter for B2B Marketing. Kristen Vaughn’s article highlighting ten things NOT to do on Twitter rounds out our own top ten posts from 2016. In this article, Kristen highlights practices to avoid using, if the goal is to build authentic relationships and utilize Twitter as an important asset for B2B marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Twitter] KoMarketing Top B2B Marketing Blog Posts From 2016
    The 10 Don’ts of Twitter for B2B Marketing. Kristen Vaughn’s article highlighting ten things NOT to do on Twitter rounds out our own top ten posts from 2016. In this article, Kristen highlights practices to avoid using, if the goal is to build authentic relationships and utilize Twitter as an important asset for B2B marketing.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Twitter] Twitter Unveils Live Video: Here's What You Need to Know
    On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. How to Go Live on Twitter. https://t.co/y3dJS6bygD
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Twitter] The 20 Best SEO Rank Tracker Tools
    Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Twitter] B2B Content Marketing: Will Video Kill eBooks?
    It’s ungated and published on YouTube and Twitter. “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). We hacked it together.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Twitter] Snapchat Spectacles: A Simple Guide for Marketers
    Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. A great storyteller once said, “brevity is the soul of wit.” And Snapchat users now watch nearly 800 hours of video content per second. Looking for the inside scoop on this launch?
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Twitter] Five Content Marketing Trends to Watch in 2017
    The campaign trended on Twitter and was picked up by all the major news outlets. In what usually is a rather uneventful month for news, December proved us all wrong in 2016. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017. Trend 1: Buying influencers. Takeaway: Influencer marketing was hot in 2016. joepulizzi. print.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Twitter] 4 of the Biggest Advertising Trends of 2016
    million impressions on Twitter and Instagram. 2) Virtual Reality. Facebook launched Live back in April, Twitter introduced a mobile integration with live-streaming app Periscope, and Instagram just released a live video streaming service to all U.S. Image Credit: Taco Bell's Twitter. 4) Influencer Marketing. billion in 2016.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 17, 2016
    [Twitter] Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?
    When Twitter announced earlier this year that it was pulling the plug on video-looping platform Vine, devoted fans of the social network were shattered. To some degree, Vine’s demise was spurred on by parent company Twitter’s decision to trim the fat from its budget. Some marketers are also feeling the sting. Instagram.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Twitter] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. Now Kanye, in full Trump fashion, is taking to Twitter to show off his Trump autograph collection. Selected by Dillon Baker, associate editor. citizens?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Twitter] The 6 Biggest Marketing Storylines of 2016
    Microsoft fought off Salesforce in its acquisition of LinkedIn , while Salesforce was the last company standing in a battle for Twitter that ultimately ended up with no winners. The same goes for Twitter, which intrigued Salesforce because of its data and costumer service potential. So what happened? Censorship. Filter bubbles.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Twitter] 5 Ways to Use AI Technology in Marketing In 2017
    Perhaps you remember the valuable lessons we learned from Microsoft’s Tay, an AI chatbot that developed through interactions on Twitter. Except, Microsoft failed to put any parameters on Tay leading to pranksters on Twitter to corrupt the bot. Algorithms can sift through more data in a second than humans can do in a month.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Twitter] 10 Gifts for Marketers That Will Boost Productivity
    Drop a comment below or connect with me on Twitter to get a conversation started! . The holidays are upon us and time is running out to buy presents. We’ve assembled a list of 10 gifts for marketers that can be used to make the hours between 9 and 5 (and beyond) easier to manage and more productive. 1. Nature Bright SunTouch Plus.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Twitter] 10 Gifts for Marketers That Will Boost Productivity
    Drop a comment below or connect with me on Twitter to get a conversation started! . The holidays are upon us and time is running out to buy presents. We’ve assembled a list of 10 gifts for marketers that can be used to make the hours between 9 and 5 (and beyond) easier to manage and more productive. 1. Nature Bright SunTouch Plus.
  • AKOONU  |  THURSDAY, DECEMBER 15, 2016
    [Twitter] Trending Topics in B2B Marketing
    Over the past month, we noticed a number of the trending topics on Twitter for #B2Bmarketing collectively painted the story of marketers hard at work to understand and better create and deliver content to their buying audiences. Below, we share top posts on these 5 topics to help you plan how to attack the New Year.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Twitter] Cognitive content strategy
    Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Managers of large sites must balance search AI with navigation IA. That’s what this article is about.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Twitter] Finding the right “authenticity level” for your brand
    The world doesn’t need another post entitled “Common Twitter mistakes.” However, I would read posts with headlines like: “Five things I want to destroy on Twitter”. How Twitter saved my marriage”. The 20 stupidest things you can do on Twitter”. By Mark Schaefer. The most obvious problem was that his content was anonymous.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. What follows are (relatively) jargon-free explanations of the most common digital advertising terms.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Twitter] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* but kept the name for itself.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 14, 2016
    [Twitter] 4 Ways to Revolutionize Your Content with Personalized Marketing
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. Proud but timid father, Marlin was set in his ways with a longtime viewpoint reluctant to change.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Twitter] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 14, 2016
    [Twitter] Yes, Some Social Media Platforms Are Better for Your Brand than Others
    Twitter is similar to Instagram in having a younger audience, although the scale is not so extreme. But Twitter differs in having an active user base that’s generally more educated than other platforms, with 29 percent of all college-educated internet users owning a Twitter account. So, what do you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Twitter] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. There’s so much marketing wisdom to draw on, much of it from unlikely sources. But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new. Source: [link]. Live long and prosper.
  • CONTENTLY  |  TUESDAY, DECEMBER 13, 2016
    [Twitter] Infographic: How Our Brains Respond to Different Content Formats
    took BuzzFeed’s “ What Hogwarts House Are You in the Streets and in the Sheets ” quiz after I saw my friends sharing their results on Twitter. (I’m a Ravenclaw in both.) A week after the quiz was posted, people are still sharing their answers on social media. If you want to build a relationship, use text.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Twitter] All your best content may now be considered fake news
    What they’re really doing is working to convert — to train — their core audience to go directly to their sites instead of going to Facebook or Twitter to get their alternative news. It’s time for you to really invest in your own personal or professional social platforms. Fake news has been in the real news recently.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Twitter] 4 Surprising Things That Keep Us Motivated
    So go ahead, give yourself that Twitter break. You can't "hack" motivation. There's not a quick trick in existence that's going to motivate you to do something if you just don't want to do it. But you can make an effort to understand the psychology behind motivation, and use this to your advantage. But be wary of taking it too far.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Twitter] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. The Biggest Contributor to B2B Revenue. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Just to name a few. Read  The Biggest Contributor to B2B Revenue. 2.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Twitter] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Embedding (muted) autoplay videos, like those on Facebook and Twitter, not only capture and hold attention, but research from Insivia indicates that viewers actually recall more of what they see in a video than what they read (95% vs. 10%). After all, with 215.3 That’s where dynamic email comes in. Dynamic Surveys. Deadline Countdown. Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Twitter] What it’s like to be hugged by a brand. Literally.
    Since the first edition of The Tao of Twitter  (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Likable.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Twitter] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    Somehow, we finally managed to make it to the end of 2016. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017. cmworld Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.
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