• KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Twitter] 6 Steps to a Killer Brand Awareness Campaign
    Maybe you sell data security software and you know your audience is on Twitter: set up your brand’s Twitter account (using third-party software) to follow anyone who tweets and uses the phrase “data security.” “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Twitter] Audio Content Made Easy: Fantastic Apps for Podcasting
    Find Kerry on  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. By now, you probably know you should be podcasting. If you haven’t reached that conclusion yet, check out my post “ It’s time for you to start a podcast ,” then come back. I’m about to explain how to podcast! Without quality audio, your podcast will fail.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, MAY 4, 2016
    [Twitter] Head Scratcher and Belly Buster Post: May 2016
    Also, below that is a Twitter exchange I had with someone from a security services firm. About These Posts. UPDATED: May 4/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Twitter] Does Your Content Need a Permanent Home?
    Some users may still open Safari browsers to visit your homepage on their phones, but they’re more likely to click a link via Twitter or watch a video on Instagram. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Twitter] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Pluto plan, which offers everything but for only one Twitter account. ManageFlitter. Simple.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Twitter] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    If you’re sharing on Twitter and they have an account, tag them in it. The end of organic reach. Organic reach on many social platforms has been on the decline for some time now, and   Facebook’s introduction of Instant Articles   (officially launched April 12 th ) seems to be the final nail in the virtual coffin. Show them some social love.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Twitter] Are you ready for the mega-shift from social media to private media?
    Twitter has experimented with Snapchat-stylized doodles and photo editing and in 2015 expanded the character limit via direct messaging. Twitter has experimented with Snapchat-stylized doodles and photo editing and in 2015 expanded the character limit via direct messaging. The company founder insists it is “not a social network.”
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Twitter] Best Branded Content of April: The VR Wave is Here
    went to Sarah Lawrence College, a local NYU rival, and I’m pretty sure my alma matter just realized that Twitter was a thing. Find me on Twitter  @joelazauskas  or reach me via email: lazer@contently.com. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around. Which brings me to IKEA.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Twitter] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    Visit SnapApp on the web at www.snapapp.com or follow them on Twitter @snap_app.  FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release.  SnapApp Spring 2016 Enhancements.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Twitter] 11 Helpful Resources for Improving Your Business Skills
    10) Twitter Lists. If you want to just see the content from your favorite Twitter users separate from everyone else, you can create a Twitter list or stream. Learn how to create a Twitter list and add specific users to it here. There's a lot of crap out there on Twitter. Opportunities are attached to people.
  • CAPTORA  |  SATURDAY, APRIL 30, 2016
    [Twitter] This Week in Growth Marketing: Finding Inspiration
    CMO growth marketing TwitterIt’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. R: Why long tail keywords matter to the modern marketer. Great article @MarketingProfs. prplIhgfkr. — Aya Fawzy (@Fawzy_Aya) April 28, 2016.
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Twitter] How to Deal with Direct Traffic Source Data in Your Content Analytics
    GA Twitter and Bitly are known for utilizing URL shorteners , in turn making it more challenging for GA to accurately track this referral traffic. Your ability to know your audience personally will set you apart from your competition. Let’s say 25 percent of your digital publication’s traffic shows up as “direct.”
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Twitter] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? Social Media Daily IGSS
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 30, 2016
    [Twitter] How to Tastefully Use GIF Humor in Content Marketing
    Recently many other platforms started accepting the GIF format, including Twitter, Pinterest, Instagram, and Facebook who all allow the GIF auto-play to happen. GIFs have been the go-to format for many artists on Tumblr for years. The post How to Tastefully Use GIF Humor in Content Marketing appeared first on Marketing Insider Group.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Twitter] What Buyers Want: The Buyer’s Selection Process
    Join us on LinkedIn and Twitter for more marketing tips and strategies. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. When asked to list important selection criteria, survey participants offered a wide range of answers. Conclusion.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Twitter] Lunchbox: Fill a tummy with a tap
    Pop on over to taplunchbox.com or follow us on Instagram and Twitter. This week we launch Lunchbox , the contactless donation box that enables you to buy a child in the developing world school lunches for a week with one tap of your card. The idea for Lunchbox came from a simple problem. Ever had one of ‘those’ conversations in the pub?
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Twitter] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed). We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. The list goes on.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Twitter] Complement Your Content Strategy with Account-Based Marketing
    You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. If your target is in education, set a precedent of engaging with leaders from that field on Twitter. Content remains one of the strongest pillars for a successful  B2B marketing strategy today.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Twitter] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. Final Thoughts.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Twitter] An A to Z of Content Marketing Best Practices
    Find it on his Content Marketing Institute blog , and on his Twitter feed. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on. That’s a good thing and a bad thing. The bad part? Audience.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Twitter] Why Prospective Students Aren't Opening Your Emails
    But as that visitor continues to engage with your content, you also learn that they nearly always access content via a mobile device and clicked on a Twitter link to get to your blog post introducing a visiting professor from France. Now you can add them to an email list targeting mobile users, who also use Twitter. No longer.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Twitter] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift.
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Twitter] 10 LinkedIn Messages You Should Never Send to Freelancers
    “I just reached out to you over Twitter, email, and Facebook and you didn’t respond, so I thought I’d try you here.” This article originally appeared on The Freelancer. But that doesn’t mean everything in our inboxes is useful. Far from it. You’re welcome. 1. Could you write about it?” ” 2.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Twitter] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Once a Snapchat Story is up, they promote them on Twitter, Instagram, and LinkedIn. (I noticed they didn't promote them on Facebook, which is probably a good thing: On Facebook, it's important not be selective about what you publish and focus on quality, rather than quantity, of posts.). smartphone users ages 13 to 24 use Snapchat. The U.K.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Twitter] Ghostcodes makes Snapchat more marketer-friendly
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Kiki is also the author of Tech Doodles, and can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. Best practices.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Twitter] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Twitter accounts for 82 percent of all social leads while 40 percent of marketing professionals believe that Facebook is a crucial part of business marketing. You can do this in the comments section of your Facebook or blog or through @ reply posts on twitter. Lead Generation on Twitter. You Don’t Know Your Audience. Engage.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Twitter] Most Valuable Publishers
    Bryant, for instance, has 9 million Twitter followers; when he posted the link to his retirement poem, it was retweeted 130,000 times. Athletes are already more than comfortable talking to the press and putting out their own content on networks like Twitter, Snapchat, and Instagram. and Turner Sports.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Twitter] Beyond the Blog
    Twitter is rumored to be killing its 140-character limit in an effort to keep up. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” This year, the term appeared nearly 1,200 times in the schedule. By comparison, “synergy” only got 18 mentions. You can all join me!”
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Twitter] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter. followers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Twitter] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Beware of sounding too automated though.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Twitter] Matrixed marketing tech: Delphic Digital’s winning Stackie
    Follow along on our journey over on Twitter , Instagram , and via The Delphic Blog. The following is a guest post by Kevin Hanley of Delphic Digital. Delphic Digital was one of the five winners of the 2016 Stackies Awards at MarTech , and we invited them to share the rationale behind their marketing technology stack. Not much.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Twitter] Does Your Blog Deliver a Positive User Experience?
    Please visit [link] for more information and connect with her on Twitter. By Linda Dessau , {grow} Community member. You know how some people’s houses feel warm and welcoming, and people enjoy hanging out there? You want your blog to be just that kind of place. Why would you want your blog to be joyful to use? The opposite is also true.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Twitter] How Major Brands Are Winning Through Episodic Content
    For example, Toshiba and Intel invite viewers to share their favorite food pairings on Instagram and connect through social media channels, such as Twitter, Facebook and Pinterest. Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. Why Episodic Content? Viewers are hooked.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Twitter] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Nobody puts Twitter in the corner. Although Twitter reported decreased revenue over the past year, the site is still the most valuable social media platform for 40 percent of survey respondents. The disparity is likely a result of the fact that Twitter has become something of a media echo chamber. But how? ” 3.
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Twitter] Blurred Lines: The De-Silo-ing of Marketing
    The traditional definition of a silo is a structure or space used to store grain or other fodder. Its main function is to separate and isolate. When it comes to farming, it’s a pretty useful idea. How and why marketing—the business of communications—ended up adopting a structure of isolation is a bit of a mystery, though. Between specialties.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Twitter] The Quest for the Perfect Headline
    It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. The best headline ever written is “Headless Body in Topless Bar.” Five words that tell a story but still compel you to find out more. Time will tell.”
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Twitter] 3 Key Takeaways from Social Media Marketing World
    Snapchat grew as much in one year as Twitter has in 4 years combined and is now the country’s second-favorite social network, behind Facebook, according to Convince and Convert. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Be transparent in your content.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Twitter] Why Is Social Media Marketing So Popular?
    Sharing opinions (Facebook, Twitter). Periscope—connected to Twitter—gaining steam due to a new and interesting live video feed? Facebook and Twitter don’t require businesses to pay to be involved and reach the consumers that the social platforms provide. Let’s play a game. Think of your life 10 years ago.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Twitter] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Rent is skyrocketing. Noise.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Twitter] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    To ensure you know the correct image dimensions for advertising on Facebook, Twitter, LinkedIn, and YouTube, the folks at Dot Com Infoway created the infographic below. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Twitter] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    On Twitter or LinkedIn? Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. At first blush they make so much sense that you may be tempted to implement them. In fact, these approaches are so common, that they are probably doomed to failure by overexposure alone. Why not? Our People Are Better”.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Twitter] 4 Ways to Make Your Video Content More Measurable
    For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . Convert.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Twitter] 12 Free Tools to Create an Awesome Blog Tech Stack
    If you have a particular quote or standout line that is ready to go straight from your blog to Twitter, use Click to Tweet to link the line directly to a reader’s twitter handle. Think back to some of your favorite blog posts. What did they look like? The best part is that most of them are free! HubSpot’s Blog Idea Generator. Nimbus.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Twitter] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Twitter] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    JP : I’ve met people that I’ve interacted with on Twitter or LinkedIn in person and it does feel like you already know them, which helps your relationships get off on the right foot. According to Jeff Herrmann, the host of Publish or Perish podcast , it’s a little bit of both. How does a marketer get a score that high? JH : I agree.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Twitter] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Follow Infer on Twitter @InferInc. Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. three weeks). With visibility into separate behavior and fit scores, marketing and sales gain a new lens into their prospects across multiple important dimensions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Twitter] Highlights from my #SMMW keynote speech
    told a story about a Twitter connection that resulted in important benefits like new sources of content, and collaborative relationships — but these tangible, legitimate benefits cannot be accounted for on a spreadsheet! ChalupaContent became the Twitter theme which was pretty funny. What a great event. Resources. Reach.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Twitter] Happy #GetToKnowYourCustomersDay
    Get celebrating, spread the love on twitter! Keeping your customers makes good business sense. Your satisfied customers are more likely to recommend you to their friends and colleagues, as well as random strangers. Your satisfied customers are more likely to increase their business with you over time. And how do you satisfy your customers?
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Twitter] 10 Amazing Ideas for B2B Press Releases
    Follow Alice on Twitter. Guest post by Alice Koval. Many marketing and business executives believe that the press release has become an outdated promotion tool. That’s not really true. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Rebranding.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] Snapchat is Growing Up
    Life on Instagram, Twitter and Facebook, for example, tends to be more about the rush of scoring likes and comments. Your audience may not yet be as broad as it is on Instagram, Twitter or Facebook, but you will know they are genuinely interested in what you have to say. Whether or not you use it, we’ve all heard of Snapchat. Period.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Key Trends Influencing the Mix. The New Marketing Mix.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] Digital Marketing 2016: Top 100 Influencers and Brands
    Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What Twitter Handle. Twitter Handle. WHAT ARE THE EXPERTS SAYING? My advice for this year onward? 18.67.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] Want to Generate More Leads? Try These 6 Tips
    Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads. As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. No—that’s the job of the business development team. Develop Gated Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Twitter] 3 Social media lessons I learned from my painful hospital stay
    This was Mad Mars from the very recent past: 1-Scan Facebook and Twitter feeds. 3-Engage in threaded debates. I don’t know about you, but I have never changed my opinion because of a Facebook or Twitter debate, and I doubt I have changed anyone’s mind, either. By Mars Dorian, {grow} Contributing Columnist. Who knows?
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Twitter] Measuring Your Marketing ROI and Effectiveness
    And most metrics, like Facebook Likes and Twitter Follows, are of limited value because they don’t tell the entire story. Marketing ROI is an enigma for many professional services firms thanks. Most executives find it easier to locate a unicorn than determine their firm’s marketing ROI. Don’t get me wrong. High-Growth and Marketing ROI.
  • BIZNOLOGY  |  TUESDAY, APRIL 19, 2016
    [Twitter] SOCi allows me to load up on topical social content and then let go
    That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Twitter] How to Match Your Content Strategy with the Buyer’s Journey
    Connect with me on  Twitter  or drop a comment below to get the conversation started! Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”. Stage 1: Brand Awareness.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Twitter] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard  (Twitter:  @Vidyard ) is the industry’s leading  video intelligence platform  that helps marketing and sales teams drive results and ROI with online video content and video analytics. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Twitter] Facebook and Snapchat at war, and four other groovy media trends
    Twitter’s new partnership with the National Football League. Is this the salvation of Twitter or is this FOURTH AND LONG for the company? How to save Twitter. Twitter's new partnership with the National Football League. Is this the salvation of Twitter or is this FOURTH AND LONG for the company? OH MY! Apple?
  • ONALYTICA B2B  |  MONDAY, APRIL 18, 2016
    [Twitter] Innovate Finance Global Summit: Top 100 Influencers and Brands
    We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at the summit. Be Twitter Handle. Twitter Handle. WHAT ARE THE EXPERTS SAYING? ” . SWIFT.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Twitter] How Brands Can Create Lasting Relationships on Social Media
    Research from Lithium Technologies found that 70% of users expect to hear back from the brand they’re interacting with on Twitter, and 53%  want a response within the hour. Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. And with 78% of the U.S. Establish a Voice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Twitter] An expanded view of influence marketing measurement
    questioned if this ws the best way to do an influence analysis and in a follow-up post, Christopher acknowledged that Twitter is a poor predictor of market reality due to demographic bias, but explained that it’s basically the only social media data we have available these days. The reality of influence marketing is not Twitter.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Twitter] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. How come?
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Twitter] ‘Congratulations! You’ve Been Fired,’ and 5 Other Stories You Should Read
    Because as pointless as aimlessly scrolling Twitter may seem, it doesn’t compare to buying clothes for your fake avatar with real money. Here’s what you missed while you were shaking your head at the latest brand fails from  Sprint and KFC … The New Republic : It Mii: The Rise and Fall of Miitomo. That’s basically it.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Twitter] Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
    Scott is the author of Radical Candor: How To Be a Kickass Boss Without Losing your Humanity, and has previously worked with companies like Twitter, Apple, Google, and Dropbox. From teaching us our ABCs -- "always be closing" -- in 1992's Glengarry Glen Ross , to explaining how he can tackle tough problems with his A.S.S.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Twitter] How Too Much Promotion Can Hurt Your Staffing Firm
    staffing firm may get three times as many comments on Facebook as they do on Twitter, for example, but they would rather tweet than reply on Facebook. You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. How can this be?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Twitter] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Follow Infer on Twitter @InferInc. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Infer Profile Management and Terminus ABM Deliver Predictive Ad Targeting. About Infer.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Twitter] How to Build Video Into Your Content Marketing Strategy
    Attention spans are getting shorter anyway, so why not focus on bite-size snippets that you can promote on Instagram and Twitter, where the shelf life is relatively short? Storytelling takes multiple shapes and forms. So why are so many marketers still equating content marketing with writing? It’s never going to go away. The Right Details.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 15, 2016
    [Twitter] Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO
    ” Bruce Johnston [ Twitter ] shows clearly where there are cracks including some holes in LinkedIn’s advanced search. ” by Al Urbankski [ Twitter ] email marketers (in this case consumer focused) are becoming more effective and less spammy. Finally, we look a bit deeper into the role of the CIO and CMO.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Twitter] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    They could, for instance, run a Q&A on Twitter or Facebook. Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. They have a first-hand perspective. Don't have any?
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Twitter] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. Are they on Twitter, LinkedIn, and/or Facebook, or other social platforms? Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Publicize the results. 2.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Twitter] Developing Your B2B Social Media Strategy: Where to Start
    LinkedIn, Twitter and Facebook tend to be the most popular B2B platforms, but plenty of B2B companies are also experiencing success with image-driven sites, like Instagram and Pinterest. 2 – Check out your competitors. Who knew status updates and “likes” would lead to better branding and customer service? Additional Resources.
  • KAPOST  |  THURSDAY, APRIL 14, 2016
    [Twitter] B2B Product Marketing Tips in the Age of the Customer
    twitter, Facebook) to reach consumers,” said Mike McNamara, Senior Manager of Product Marketing at NetApp. Sixty-nine percent of senior marketers cite understanding buyer needs as the most important go-to-market strategy, and 80% of these same marketers view creating collateral as their top priority. Here’s what the had to say. How so?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Twitter] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Now, let's move on to Twitter. Twitter's Timeline Algorithm. Is Twitter Moving Away From Real-Time? Twitter CEO Jack Dorsay says no.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Twitter] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". But it's important to understand that this isn't just another Twitter, or Facebook. They all publish content on Medium. You can't.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] 10 B2B Growth-Hacking Tactics for Lead Generation
    You can use Google Ads, Facebook Ads, Twitter Ads, and other services to do this. Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get confused, and it’s sometimes used (mistakenly) as another term for marketing. Read on to see if growth hacking is right for your business.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] 9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
    We've all seen how the products we use change our daily behavior -- from your cell phone to your email, Netflix, and Twitter. Some habits, like brushing your teeth, you've done so many times that they feel automatic. In fact, it's probably true that every time you brush your teeth, you do so in pretty much the exact same way every time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] Demanding Clients: How Far Should You Let Them Go?
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. I get it. Everyone has demanding clients. I’ve been feeding myself the usual clichés lately … “If it were easy everyone would do it.” ” “You can’t please everyone all of the time.” Or endless emails.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Twitter] Why Inbound Marketing Should Take a Back Seat to Current Customers
    As  David Meerman Scott writes in the foreword for Inbound Marketing (by HubSpot founders Brian Halligan and Dharmesh Shah) , “Inbound marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter …. Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Twitter] Should You Pay for Content Distribution?
    For example, this Lululemon Athletica post introduces us to a helpful blog article. 3) Twitter Engagement Tweets. Like Facebook promoted posts, Twitter engagement Tweets allow brands to directly target audiences that are likely to engage with their content. This doesn’t mean we’re throwing in the towel, though. Far from it, in fact.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Twitter] From Zero to Success: Building an Email List From Scratch
    You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Why email marketing? Why is email marketing so great? Get a Free VerticalResponse Account. Tax account?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Twitter] Email's Future: Custom App Experiences for the Inbox
    Using custom API integrations, marketers can pull live social media feeds directly into their email from Twitter or Instagram. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Twitter] 3 Viral Marketing Campaigns That Are Worth the Catch
    Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. The #TacoEmojiEngine campaign lives on Twitter, where trends are a way for users to gauge which topics are going viral that they are most likely to care about based on their interests, network, and location. That free trial of Netflix you signed up for?
  • KAPOST  |  TUESDAY, APRIL 12, 2016
    [Twitter] 5 Tips for Creating Customer-Centric Content
    Would a Twitter chat with company execs provide a sense of community with customers, or do online campaigns centered around a specific hashtag help build connection and rapport? Creating customer-centric content day after day is doable in a bare bones kind of way, but does your content have a clear purpose? What pain points did they have?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Twitter] How Should Publishers Deal with Platform Overload?
    From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. Turn to classics like Facebook and Twitter. As a marketer for a media company, the world is your oyster. Why not cast your net wide? Step 4: Prioritize. Media
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Twitter] Content Marketing Strategy? Think Like A Reporter
    The content strategy here started with that big idea, then led to streams of posts exploring individual elements of the model in more detail; for example, from the social presence pillar to the basics of b2b social media strategy , to research about social networks , then finally to highly granular topics like expert Twitter tips.
  • BULLDOG SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Twitter] Kay Johnson: Unleashed
    Microinteractions , such as Apple’s iPhone mute switch, Twitter’s pull-to-refresh or automatic faucets. With so many famous faces spontaneously in one photo, people were motivated to share, causing it to break the record for the most retweeted photo on Twitter. You’re not alone! Where did you come from? Where are your roots? Queso.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Twitter] Learn to Code: 16 Handy Resources to Get Started
    Since then, it has evolved into an education platform that offers courses and "nanodegree programs" from educational institutions as well as tech companies like Google, Facebook, and Twitter. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Twitter] 15 Amazing ways social media is changing the world
    In our recent podcast, Tom Webster and I remarked that nearly all of the most valuable functionality of Twitter was created by the people — not the company. Meanwhile, conversations may shift to Facebook or Twitter because that’s where my friends in India know they can find me. Here we go. 1. It’s now an online “home.”
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