• OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Twitter] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet. Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Twitter] 5 Tips To Rock Your Snapchat Marketing
    With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Twitter] A reasonable plan to scale content marketing efforts
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? Are you in the same boat? Hopefully, it helps you too. Scale Content Marketing With A Solid Foundation. Curate relevant content. Repeat. Creation.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Twitter] Ghost Social: The Curious Case of the iPad Pro Ad
    Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But then the camera zooms out.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Twitter] 6 Things I Wish I’d Known About Twitter Before I Started Tweeting
    I recently read that my longtime friend Aaron Lee has been tweeting for over 6 years. I was surprised to see that he and I both joined Twitter in March 2009! I’ve sent 159,000 tweets since then, and I love tweeting just as much now as I did in the beginning. And although I owe much of my personal success. Marketing Technology
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Twitter] Introducing Contently Social
    Publish directly to LinkedIn, Twitter, and Facebook with one click. In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. Others focus on upping quality to increase engagement. Tell me more, please.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Twitter] Reach Senior Executives through Social Media
    percent have a Twitter account. percent use Twitter. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. How much do senior executives use social media? percent have a LinkedIn account. percent have a Facebook account. Social Media
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Twitter] How to use moving GIFs on Facebook and Twitter
    The post How to use moving GIFs on Facebook and Twitter appeared first on Connecting Element. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterSpend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Twitter] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    The concern is that posting quotes or images from other people or brands (much more acceptable on Twitter and Instagram) will not reinforce your brand and instead reinforce others. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. Be Nerdy, Yet Relatable.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Twitter] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. ” —  StoreYa Blog. BuzzBlogger.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Twitter] The Marketing Guru Covers: What are the benefits of social media marketing?
    Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? Save money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Twitter] How to be a marketing maverick in an old-fashioned industry
    We hosted a live Twitter chat with exhibitors and 20 companies joined the chat. In fact, a number of people asked if we could go a step further and run a live Twitter chat during the show next year! By Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ?
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Twitter] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. quick reminder that your paid list-building strategies require the same foundational elements we spoke of before, but they’re even more critical now. Events and trade shows.
  • HG DATA  |  MONDAY, AUGUST 22, 2016
    [Twitter] 5 Data Futurists to Follow on Medium Right Now
    Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Long before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Twitter] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your clients.  00p.m. and 4:00a.m.-7:00p.m.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Twitter] How to Tap Your Own Employees for Influencer Marketing
    Sadly, nurturing this kind of leadership isn’t as easy as hiring an intern to build a personal blog and Twitter. Who was the “convincer” in your high school? You probably know what I’m talking about. This was the kind of person who made for an incredible class president, or a particularly disruptive class clown.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Twitter] Social Media Audiences Are Great, But Email Audiences Are Better
    It’s not a whole lot better on Twitter or LinkedIn. Social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales.”  . Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. Let’s take it a step further.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Twitter] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. When Snapchat first emerged on the scene back in 2011 , it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Twitter] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. This appeal led major social media platforms, including Facebook, Instagram, Twitter, and Pinterest, to develop and implement their own versions of buy buttons—with some caveats.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. Marketing. little.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. for Content Methodology IV.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Twitter] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Twitter] How to Create the Perfect Social Media Posts – Part 1
    Do share your Vines on other platforms, like Twitter or Facebook, at optimal times for those platforms. Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. multi-channel approach is always best. LinkedIn.
  • HINGE MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Twitter] 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm
    That means you need a professional website, and you need to be active on social media platforms such as Linked In, Twitter or Facebook. Competition for professional services talent is hotter than it’s ever been. So what can your firm do to be sure it’s positioning itself to attract the best candidates? Recruiting Idea 2: Focus on Visibility.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 19, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: August 15 – 19
    You can follow Michael here Blog - https://marketinginsidergroup.com/blog/ Twitter - https://twitter.com/BrennerMichael LinkedIn - https://www.linkedin.com/in/michaelbrenner   How Content Marketers Do Content: Joe Pulizzi As a thought leader, marketer, and founder, Joe Pulizzi is a busy guy! Twitter. What a week! Facebook. LinkedIn.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Twitter] How Does Content Marketing Help with SEO?
    Twitter: @ CustardMedia. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. What is the difference? Content marketing is broader than this and can take many different forms.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Twitter] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 18, 2016
    [Twitter] Are you unknowingly supporting hate speech?
    Here’s the Twitter post that made me wonder about this  … I posted this to Facebook suggesting that this commentary crossed a line. But social media, and especially Twitter, is built for viral. By Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? It’s not much of a jest. 4,513 times.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Twitter] Stephen Varga: Unleashed
    Facebook, Twitter and other social media outlets lit up with people voicing their disgust and discussing why books and libraries are important. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! We call on Stephen to fulfill a variety of tasks around the office.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [Twitter] Twitter Tool Encourages Real-Time Sharing From Brands –
    The post Twitter Tool Encourages Real-Time Sharing From Brands – appeared first on Opentopic. is making a bigger claim on the “authentic,” “in-the-moment” approach that has been trending on social sites such as Instagram, and Snapchat. Moments are created using a special tool within that allows users to string.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Twitter] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 5 Reasons Why You Should Use Twitter for Your Business. HubSpot’s Twitter Formulas. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Check out the guide below! Chapter 1: Formulas for Headlines. AIDPPC.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Twitter] A reasonable guide to reddit for marketers
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Twitter] How to Make Your Content More Sharable from Mobile Devices
    Twitter says 86 percent of their revenue is coming from mobile phones. Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Twitter] How the 5G Revolution Will Transform Marketing
    And considering how much giants like Facebook, Twitter, and traditional TV networks are investing in the format, it’s safe to say that live streaming—with the help of 5G—will be a major content format of the future. There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years.
  • 6SENSE  |  TUESDAY, AUGUST 16, 2016
    [Twitter] 5 Essential Tools for Your Salesforce Account-Based Marketing Cloud
    To learn more, follow the #ABM #FlipMyFunnel conversation on Twitter! For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. As the buzz around ABM soars, many sales and marketing professionals don’t know where to start…until now.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Twitter] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Social Networks  (including FB, Twitter, etc.). While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. Waiting for class. Campaign Questions.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Twitter] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Twitter] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    They’re infinitely shareable: Content like this is a goldmine for Facebook and Twitter shares because it’s easy to watch, doesn’t require audio to be funny (even the barking dog video makes sense without the sound on) and is short enough that people will engage when YouTube autoplays it. And the results are hilarious. Submitted by Damien G.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Twitter] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Facebook and Twitter are also effective social media channels for B2B content promotion. While Twitter follows behind LinkedIn in the chart above, 37 percent of B2B marketers put Facebook on the top of their list when it comes to importance. Let’s get to it! Apparently, I’m not the only B2B marketer who feels this way. Format.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Twitter] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Follow Infer on Twitter @InferInc. Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. the next three weeks). For more information about how Infer Account-Based Behavior Scoring works, visit www.infer.com/account-based-behavior-scoring.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Twitter] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    For Twitter, I’ll tweet about the post immediately (including about two hashtags). And it’s nearly free if you’ve got a large Twitter following and you’re willing to share other people’s tweets. We content marketers just aren’t very good at promoting our content. Here’s how bad it is: Half of all articles get eight shares or less.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Twitter] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Twitter] What’s New in Social? Video Takes Center Stage
    If these new features on YouTube, Instagram, and LinkedIn aren’t evidence enough, Twitter just announced a deal to livestream Pac-12 sports events from UCLA, USC, and the other 10 schools in the conference. Author: Lisa Marcyes Marketers, take note. YouTube Jumps on the Mobile Live Streaming Bandwagon. and Japan.
  • CONTENT STANDARD  |  MONDAY, AUGUST 15, 2016
    [Twitter] Will Twitter’s Live Video Content Become the New TV?
    It may sound strange, even unnatural—but Twitter is betting hard that you will. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media. Twitter hopes to be the video marketing platform, picking up the viewership TV is losing.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 15, 2016
    [Twitter] Social Media Is Not Your Content Marketing Hub
    96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […]. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group. Content Marketing
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 14, 2016
    [Twitter] The Difference Between Native Advertising and Content Marketing
    ” Matt Cohen, CEO of OneSpot used the example of promoted tweets on Twitter: “ Promoted tweets are native to the Twitter browsing experience. Most of you are  exposed to hundreds, maybe thousands, of ads in the span of just one day. What is Native Advertising? ” Why the Confusion? What’s the Difference? Recap.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 12, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: August 8-12
    Twitter. It’s Friday, Friday, Gotta get down on Friday. But in that same report, 60% of marketers say that producing content that is engaging is one of their top challenges. Here are three quick tips to help you leverage the interactive content you create to improve those marketing results. Check it out! Content Not Getting Enough Love?
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Twitter] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 11, 2016
    [Twitter] What Can Marketers and Advertisers Take from the Pokémon Go! Craze?
    So far the app has been so popular that is has currently overtaken Twitter in terms of daily users and has seen people spending more time on its app than on Facebook. If you’ve seen this, it is most likely that they are following the latest craze, err epidemic, that is Pokémon Go! Gameplay. good example can be found in the accompanying photo.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 11, 2016
    [Twitter] Later, Haters! How Social Media Management Can Defeat Internet Trolls
    When SeaWorld hosted an #AskSeaWorld session on Twitter, it was bombarded by questions from PETA and animal rights activists. The Ghostbusters movie remake received national press when one of its stars, actress Leslie Jones, became the target of hateful and racist comments on Twitter, ultimately forcing her to abandon her account entirely.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Twitter] 8 Genius Ways to Repurpose Content
    Also, take advantage of the capabilities of online social networking sites — Twitter, Facebook, and others. B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Everybody responds differently to content formats. Need help getting started?
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] Bizible’s Ultimate List of Paid Media Resources
    18 Paid Search Influencers You Need to be Following on Twitter. Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Paid Search. 1. Bonus.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] How to Involve Your Team in Your Social Strategy
    Every update shared by your company should be engaged with by your team – whether that means liking a post on Facebook, commenting on a LinkedIn post or retweeting an update on Twitter. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] What Marketers Say: Trends in Marketing Automation – GetResponse Blog
    A while ago, we asked marketers on Twitter about their marketing automation insights. One of the things we wanted to know was what trends they see in MA this year. Cognitive Technology
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    Social media platforms are the perfect example: Facebook Messenger and Twitter’s direct messaging can both be handled by chatbots, which can then respond to customer inquiries quickly and efficiently. Chatbots are quickly entering the mainstream of marketing tools that can offer tangible value to brands. The result?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Increase Demand.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Twitter] 5 Smart Reasons to Create Content Outside Your Niche
    If you're fortunate enough to write for a large publication such as Inc.com, which has millions of fans on Facebook and Twitter, you'll see your follower counts soar. And if you're having trouble coming up with unique, interesting ideas outside of your niche, turn to these tips: Use Twitter to audition topics. Amazing, right?
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Twitter] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Twitter] The Future of the Internet Isn’t the Web
    As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. It has cemented its place among the pantheon of Facebook, LinkedIn, Instagram, and Twitter as a “must-have” app, particularly among millennials. “This is a revolution of the first order.”
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Twitter] 13 Networking Mistakes You Need to Stop Making
    They'll look at your LinkedIn profile, your Twitter page, and your blog posts. Don't add someone you're looking to get to know better on LinkedIn, Twitter, Snapchat, Instagram, Facebook, Google+, and Medium in one fell swoop," Burke told me. "It just comes across as too aggressive out of the gate. They might even Google you. My advice?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 9, 2016
    [Twitter] Why Content Shock is coming to a Facebook ad near you
    Twitter’s new branding effort — Is it finally getting on track? Is there anything unique about Twitter’s content offering? Content distribution Content Ignition Strategy Content Shock facebook Facebook marketing Podcasts The Marketing Companion Twitter facebook advertising marketing companion podcastsSeriously.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Twitter] The Rocket Science of Social Media Marketing
    From quick Twitter quips to informative Instagrams and straightforward Tumblr posts, NASA sprinkles their updates and science lessons with pop culture, striking images and conversational language. The organization manages more than 500 social accounts. Imagine what their analytics must look like! How to Tell Your B2B Brand Story.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Twitter] The 28 Best Influencer Marketing Tools
    Find relevant users to follow on Twitter and Instagram, keep track of how your social media updates affect your follower/unfollower stats, and check relationships between accounts. Enter an email address or Twitter handle, and get back a list of all the social profiles associated with that email or handle.” ” —  ViralBlog.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Twitter] Harnessing the Power of VR and AR Part I: The Latest Trends
    While using the novelty of AR and a huge nostalgia factor to bring in fans of all ages, Pokémon GO has already surpassed Twitter and Facebook in daily use and engagement, respectively. Virtual reality. Augmented reality. These are terms I’m sure you’ve heard before—but just how much do you know about them? First, let’s start with the basics.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Twitter] 10 Ways to Use Charts to Tell Better Stories
    The example below shows how much Twitter’s active users have grown on both mobile and desktop over the last four years alone. When you think of storytelling, a chart probably isn’t the first tool that comes to mind. But how do you present data in a clear and interesting way? Via Venngage. Show achievements. Via Statista. 2.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Twitter] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. and you should take note.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Twitter] Social media predicts the next Carpool Karaoke stars
    To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. Follow Hannah on  LinkedIn  and  Twitter. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time!
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Twitter] Basic Coding for Marketers: Resources, Tips & Strategies You'll Need to Get Started [Webinar]
    From checking Facebook over coffee to ordering the lunch via the Seamless app to replying to customer feedback on Twitter, so much of our world is powered by code. Most companies, even if they’re not in the software business, need some kind technology to help them successfully run their companies. Want to tune in? When : August 9th at 12 p.m.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 5, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: August 1-5
    Twitter. It’s the first week of August already! We can’t believe how fast this year is flying by. All the kids are heading back to school this month so we figured we’d dedicate this month’s writing to educating our audience (Not that we don’t always aim to supply you with the latest and greatest educational content in the industry anyway!).
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Twitter] Does Vine Still Matter for Your Video Marketing Strategy?
    Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. The ephemeral messaging app now has over a 150 million users, making it more popular than Twitter by daily active users, Bloomberg reported. That shift is unusual, given how video views have dramatically risen in general.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Twitter] Are Instagram Stories Better for Brands than Snapchat?
    Keep an eye toward Twitter Video, and you’ll find out soon enough. Ten years ago, your definition of the word “story” probably looked something like this: And that definition probably remained unchanged until October 2013, when it was amended to include this: “ Snapchat Stories add Snaps together to create a narrative.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Twitter] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    ” Around 40 percent of consumers have made a purchase online after seeing an influencer use the item on Instagram, Twitter, YouTube, or Vine, according to a study by Twitter and analytics firm Annalect. They say a snowy wedding day can bring prosperity to the bride and groom. It’s an impressive feat. Here's how: 1.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Twitter] Skip Marketing 101 and Read This Instead
    Have they totally missed opportunities on Twitter? As a small business owner, you understand how complicated running a business is. You know marketing is a critical component of your business success, and you need easy, fast tactics that will bring quick, impressive results. Not marketing is not an option. Not sure where to start?
  • LEAD LIAISON  |  THURSDAY, AUGUST 4, 2016
    [Twitter] The Marketing Guru Covers: When to Post to Social Media
    When to Post on Twitter. Twitter is typically used like an RSS feed , which means that people turn to it during commutes and downtimes. Best Practices Social Media facebook instagram linkedin social Social Posting TwitterOtherwise, you won’t get the engagement that you need to succeed. When to Post on Facebook. and 5 p.m.
  • ACT-ON  |  THURSDAY, AUGUST 4, 2016
    [Twitter] Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
    Retweet their Twitter posts, comment on their Facebook posts. Amy Duchene revisits the original analogy with this in mind. It’s wedding season. You may have received invitations to friend or family weddings. Me, too. And all of this has got me thinking: There’s a lot of similarity between business and marriage. Think about your sales cycle.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] How to Turn Your Blog into a Lead Generating Machine
    This encourages visitors to share your content on Facebook, Twitter, Instagram, LinkedIn, and other sites, which in turn, helps enable your audience to expand your online network. These days, many tasks can be accomplished without human intervention. For instance, we’ve come a long way since the first Ford Model T production line was created.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] Why Instagram will not kill Snapchat
    Early this year, Facebook copied Twitter’s Periscope and other video streaming apps like Meerkat, with “Live,” which has been a big hit. By Mark W. Schaefer. In fact, they pretty much copied them stroke for stroke. The social stream blew up declaring this is the end of Snapchat. Facebook has virtually unlimited resources.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] 62 Experts Share Their #1 Actionable SEO Technique
    You can follow Aaron on Twitter @aaronwall & the company account @seobook. Follow Nate Shivar on Twitter. Drive traffic through social media sites like Twitter, Facebook, G Plus and LinkedIn by maintaining an active presence on each network. Check out @AttorneyRanking on Twitter, and attorneyrankings.org. Zac Johnson.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Twitter is for the clever individual trying to turn current events into a punchline. Twitter even more so, where intellectual opponents (and trolls) can volley back and forth with ease. percent of all social network revenue, while Twitter’s piece of the pie is about 10 percent. Every social network has a personality.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] Best Practices For Social Media Publishing
    You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. Every minute of every day: 2,430,555 Instagram posts are liked.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] Can Marketing Automation Save Your Content Strategy?
    Past attempts at publishing AI social media accounts have gone far from smoothly ( most notably Microsoft’s Tay , which was corrupted after less than a day on Twitter). Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics. And video, lots of video.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. Twitter: 400 px wide by 400 px tall. Check it out below. What Makes a Good Headshot?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] Five ways the “attention economy” is driving your business
    Even if permission is as simple as someone following you on Twitter, you now have a better chance of being seen. 3)  Engagement. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Sellas, {grow} Contributing Columnist. We’re living in the age of the Attention Economy. Brooke B.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Twitter] Over 70 Percent of Native Ads Get a Failing Grade
    ” In other words, social media advertising such as in-feed ads on Facebook and Twitter count as native advertising. News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. Adblocking continues to grow on both desktop and mobile. The result is nobody wins.”
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Twitter] Brands Are Kind of Like Teenagers, So Instagram Copied Snapchat
    Had it been Facebook, Media Twitter would have exploded, and all that’d be left is the faint, ringing sound of millennial reporters sharing this GIF. Today, we woke up to a surprise announcement. Instagram launched Instagram Stories, a new feature that allows people to post collections of photos and videos that last 24 hours. Brands.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Twitter] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Ethan Newberry personifies this in his alter ego, the Ginger Runner.  He had a central website, of course, but it’s only a hub for his massively successful YouTube channel , his Twitter following , his Facebook posse , and his fans on Insta !  I am not just a pandering shill, I am a fan — ask him yourself! Maryanne Conlin. Indeed!
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Twitter] The Top 10 Free Content Analytics Tools
    The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword. Let’s take a look. 1.
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Twitter] How Does Social Media Work with Staffing and Recruiting Firms?
    Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! And that number is increasing all the time. Position your company as an industry thought leader.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Twitter] How Reddit Marketing Can Fuel a Passionate Fanbase
    Unlike Facebook, Twitter, and Instagram, which have experienced slow to stagnant user growth, Reddit continues to make big gains. Snapchat earned 14 percent, Instagram 17 percent, and Twitter 18 percent, according to a study from the American Press Institute. fewer users posting personal content. The Power of Reddit. Community Rules.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Twitter] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Lenovo. MongoDB. Bulldog Solutions. About Vidyard. Press Releases
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Twitter] 8 Mistakes That'll Totally Derail Your Business Pitch
    I'll be there (speaking about content promotion hacks for Facebook and Twitter), and I can't wait to see what the startups bring to their live pitches. In the last six years, I've done more than 100 pitches all across this country. I've enjoyed many victories, including raising $30 million in venture capital from institutional investors.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Twitter] The Best Branded Content of July: Advertising’s McConaissance Continues
    Honestly, I’m quite surprised the meme-tastic Sonic Twitter feed hasn’t already mined this for content. In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. Instead, he offered me a job as Contently’s editor-in-chief. Komen foundation).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 1, 2016
    [Twitter] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Content Marketing
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Twitter] Top 10 B2B Marketers to Follow for Expert Insights
    Website ] [ Twitter ]. Her tweets on the @MarketingProfs Twitter account are full of wisdom about managing and creating engaging content, and her website is also filled with up-to-date marketing information from which B2B companies are sure to benefit. Website ] [ Twitter ]. Website ] [ Twitter ]. Website ] [ Twitter ].
  • ION INTERACTIVE  |  FRIDAY, JULY 29, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: July 25 – July 29
    Twitter. If you’re reading this post it means you’re a super smart marketer and that you’ve almost made it to the weekend. You rock and welcome to Friday! Here’s your weekly roundup of news and trends on interactive content marketing. We discuss why your quiz might not be hitting home. It’s imperative. But what’s the key here? Facebook.
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