• CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Twitter] 5 Things Marketers Need to Know About Gen Z
    Ferrara Candy produces GIF content for Twitter and Tumblr, but went with slightly longer, 60-second spots in a recent 1980s-inspired video series featuring NBA star James Harden and Trolli Sour Brite Crawlers. “How do I talk to Gen Z?” Gutterman’s response? Be real. “They just have an amazing nose for B.S.”
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Twitter] Twitter is putting together a team focused on VR and AR
    Opentopic blog >> techcrunch.com Twitter is beginning to devote resources toward building out a dedicated VR/AR-focused team. Update: Twitter has confirmed the hire and said that the Augmented Reality team will be housed within the company’s machine learning arm, Twitter Cortex. Sabatelli spent more than.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Twitter] What Marketers Can Learn about Digital Storytelling from Humans of New York
    HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter. When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. Humans of New York is one of them.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Twitter] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    Customer service is still necessary, and the folks at Tesco have chosen to use Twitter as a way of executing this with a human touch. What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. The way they do this is in their “One for One” policy.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] Digital Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Opentopic blog >> marketingcloud.com Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q1 2016. Check out these highlights of our key findings. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    As you may have seen on Twitter, there’s an easy way to downplay the algorithm change. The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. ” The move doesn’t come as a total shock. It will. Fewer seeds means much, much less traffic. 2.
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] Do you need copyright permission every time you quote someone’s work?
    For example, after MarketingProfs ran my post “ Marketers’ 10 Most Common Copyright Questions… Answered ,” I saw a Twitter mention from someone asking me to follow her on the network so she could send me a direct message. Find Kerry on  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Yet confusion abounds. So no.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] 4 Examples of Content Curation Done Right
    Curated content has not only increased web traffic on the Alcatel-Lucent corporate website, it’s allowed them to better monitor industry chatter, provide ideas for new original stories, and provide “great Twitter fodder,” according to Ed Youngblood, Alcatel-Lucent Enterprise’s Director of Content Strategy.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    Although the default settings for video on both Facebook and Twitter have the volume turned off, Snapchat has done the opposite: its default setting has the volume on. Snapchat, the one-to-one messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. Already have the basics down?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] 6 Tips for Encouraging Your Team to Blog
    Connect with Jill via Twitter @jillphlps. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. Ask Each Employee Personally.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Twitter] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Our Twitter feeds never stop scrolling. 19) Send live updates from Twitter to a Slack channel. Find influencers and keep an eye on the competition by tracking Twitter with these Recipes. 23) Add users to a Twitter list when they use a specific hashtag. 24) Add the user to a Twitter list when you Like a tweet.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Twitter] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Twitter profile (optional). Why are you so frustrated by sending cold outreach emails? “Because “Because it’s really hard!”, ”, you protest. Fortunately, we’re going to address how to write the perfect outreach email. And we’re going to do this by addressing the 15 problem areas most of us encounter. Thanks!’.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Twitter] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingMatt Bowell, CE’s head of client services, puts his disappointment aside to ponder how digital has changed the way we consume the feast of football that is the Euros.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Twitter] So, does anybody want Twitter?
    Vultures have been circling Twitter for well over a year, but the. Opentopic blog >> techcrunch.com In a move out of a middle school flag football game, Microsoft selected LinkedIn to join its team. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Twitter] Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]
    Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. Where do you.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Twitter] How to Generate Qualified Leads and Delight Your Sales Team
    Are Facebook, LinkedIn or Twitter ads driving clicks that turn into customers? We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. Marketing. little.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. for Content Methodology IV.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Twitter] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Twitter] Make the most of your social media fans
    Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. But here’s a new development. Market research. Like this post?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Twitter] 7 of the Best Facebook Live Videos We've Ever Seen
    Read this article for tips on how to use hashtags on Facebook, Twitter, and Instagram.). This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. What if you mess up?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Twitter] Top 10 Advantages of Online Marketing for Professional Services
    On Twitter and LinkedIn?  Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Twitter] Which Video Content Channels Should Your Brand Invest In?
    Facebook, Twitter, and YouTube are beefing up their video features. Video content is exploding right now, and everyone wants to get in on the game. Amazon is launching its own take on YouTube. Spotify wants to become another MTV. And don’t forget Snapchat , the ephemeral messaging app that ushered in the era of vertical video.
  • CONTENTLY  |  FRIDAY, JUNE 24, 2016
    [Twitter] ‘The Mystifying Triumph of Hope Hicks,’ and 4 Other Stories You Should Read
    The day after the game, my Facebook, Instagram, and Twitter feeds were bombarded with hagiographies of LeBron and the Cavs. Here’s what you missed while figuring out that the U.S. and the UK aren’t so different after all… The New York Times: Should Your Driverless Car Hit a Pedestrian to Save Your Life?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Twitter] How Social Media Can Impact Corporate Culture
    They tweeted out brief 140-character musings on Twitter. Platforms such as Facebook, Twitter, and Instagram empower both startups and established brands to connect with customers in an environment that’s friendly and highly engaging. Friday Five time. Five curated articles from around the web on one topic. Social Marketing
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Twitter] How to protect yourself on Twitter
    Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Twitter] 5 Ways to Amp Up Your Mobile Marketing Strategy
    These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. Author: Jamie Lewis Is it time for your brand to get mobile? So, take advantage of their interest to the fullest by implementing the right tactics. Mobile Messaging. QR Codes.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Twitter] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Check out the full list here and share what you’re most excited about with us on Twitter @INBOUND. Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. See something that strikes your fancy? For the Email Marketer.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Twitter] How to Write a Great Email Signature: 9 Tips With Real Examples
    She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account. These are great for tapping with your finger on a mobile screen so that users don't accidentally tap on the Facebook icon when they meant to go to Twitter. Even better? That's super fast.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Twitter] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Reach out  to Brandon on Twitter. If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Now it’s time for more companies to follow suit. Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. million words. The Avengers? 
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Twitter] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    Facebook and Twitter have outlined how to report trolls when they attack your timeline, feed, comments, photos, reviews and more. Twitter reporting: https://support.twitter.com/articles/15789#specific-violations. Let’s get this out of the way first. They may be inevitable, but your business is not helpless. She was frantic.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Twitter] The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy
    Having more people interested in your brand and talking about it is nice, but hearing someone mention your name on Twitter doesn’t usually equate to making a sale. Opentopic blog >> marketingprofs.com Two major considerations differentiate marketing strategies from one another. For most marketers, the bottom line is.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Twitter] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. LinkedIn has become one of the most effective B2B marketing channels. Bottom-of-the-funnel ads. linkedin
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Twitter] How to Find Influencers for B2B Online Marketing Campaigns
    These include number of Twitter followers, last activity, domain authority, categories and location. If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense. For each tool, I will be answering two important questions – what is it? And how can you use it? What is it?
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Twitter] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Of course, everyone should follow Scott at @chiefmartech on Twitter, and @sangramvajre on Twitter, for you. Account based marketing (ABM) is one of the many new buzzwords in the marketing world. They discussed how ABM is revolutionizing the marketing sphere and ways to practice ABM successfully. Everybody knows, the man, Sangram Vajre.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Twitter] How Google’s failure helped me become a dramatically better writer
    But I soon learned that if something important were trending, I would pick up on Twitter or some other way. In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? Brian Shih, former leader of the Google platform, said it was political. have no idea.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Twitter] 15 Must-Read Tweets from Top SaaS Marketing Influencers
    Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. Social Media influencers marketing SaaS
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Twitter] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    would be building stuff native to all the different platforms, whether that’s Facebook Instant Articles, Twitter Cards, Snapchat, Tumblr—just anywhere that you have people that are interested in reading, listening, or viewing what you create. Few people know tech and media better than Peter Rojas. Absolutely. And brands, right?
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Twitter] My Team Just Won the NBA Championship… How Does That Apply to Marketing?
    Go to Twitter and search “AllIn216.” You’ll have to forgive me. I’m from Cleveland. We don’t do this winning championships thing very often. The last time it happened, the Beatles had come to the USA earlier that year. As my foggy mindset cleared in the following hours, it became apparent that I had to blog about the topic. So what do you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Twitter] OfferUp offers an addictive new app for eCommerce
    It’s also easy to list items through the mobile app and the listings can also go to users’ Facebook, Twitter and/or Pinterest pages, or in an e-mail to individuals or groups. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Where do your customers hang out online or on mobile? Snapchat?
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Twitter] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Twitter is “giving everyone the power to create and share ideas and information instantly, without barriers.” Here’s how Wendy’s uses red in their Twitter feed: Other brands that use it.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Twitter] Data Journalism: A Simple Guide for Marketers
    Rather than focusing solely on numbers, the piece includes quotes from Asian actors, cites examples of various movies, and talks about Twitter trends like #whitewashedOUT. For as long as we can remember, newsrooms have used data to support their stories. However, in recent years, data journalism has become the norm in almost every industry.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Twitter] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Enhanced dashboards, integrate with such platforms as  LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics  and more to bring all their data to one interface. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. The result was data gaps and an incomplete picture.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Twitter] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    The images come from Tumblr, Pinterest, Instagram, Twitter, and Facebook, creating a united social experience. In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. Among luxury brands, few do that better than Jaguar Land Rover.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Twitter] Attribution Matters: Demystifying Social ROI in B2B Marketing
    On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your Awesome! Measure Your ROI.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Twitter] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Then you can link it to your Twitter sharing button. Or, if you're segmenting your list by attributes such as "has Twitter" or "topic of recent conversion: social media" (you'll need marketing intelligence software like HubSpot for this), you can even include it in your main email copy, like this: 16) Add a ready-made email forwarding option.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Twitter] Visual Storytelling UX: Why Stories Need Design
    Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! gourmet meal loses a bit of luster glopped onto a styrofoam plate. Appearance Matters. His advice?
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Twitter] How to Find The Best Influencers for Your Company
    Followerwonk is based on Twitter information. You can search for keywords in Twitter profiles and bios. Note how you can filter influencers by Twitter or Instagram, or by their level of influence. 3) Klout. This is a Twitter tool with a free version. What’s the hardest thing about influencer marketing? At last!
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Twitter] The Six Best Google+ Marketing Tools
    For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Twitter] This Content Campaign Increased Applications to Work at GE by 800 Percent
    The company—which was one of the first brands on Instagram, Medium, Vine, Periscope, Twitter, and a slew of other social platforms—is obsessed with staying relevant to young, tech-forward audiences. Think content is just for marketing? Let me introduce you to Owen. ” Boff told me. They’re our Owens.”
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Twitter] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    What I want to talk about is the Nike Ad that was promoted on Twitter at 10:39PM, just minutes after Cleveland beat the Warriors 93-89 and claimed the Larry O’Brien NBA Championship Trophy. Whether or not you’re into basketball, the 2016 NBA Finals was one for the record books. million others viewers. They don’t sell you anything.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Twitter] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. Twitter is another option for monitoring job listings in real time. Trying to Find a Job?
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [Twitter] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    Politicians are increasingly taking to Twitter to not only communicate with a young and tech-savvy general populous, but to move forward an actual political agenda. In the end, Murphy got what he wanted, and Twitter reaffirmed its active role in American politics. Selected by Dillon Baker, associate editor. With a price-tag of $5.5
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Twitter] The Europas Awards 2016 honored the best tech startups in Europe
    You can check out all the pictures here and follow the coverage on Twitter. Opentopic blog >> techcrunch.com This week The Europas Startup Conference and Awards — the new type of tech event devised in partnership with Techcrunch and myself – honored The Best Tech Startups in Europe. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Twitter] Inbound Marketing Vs. Outbound – Why Inbound Has The Advantage
    Twitter wouldn’t exist until 2006. Opentopic blog >> opentopic.com What is Inbound marketing, and why does it have the advantage over outbound or traditional marketing approaches? Imagine the marketing world a decade or so ago. Facebook was just over one year old. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Twitter] Inbound Marketing Vs. Outbound – Why Inbound Has The Advantage
    Twitter wouldn’t exist until 2006. Opentopic blog >> opentopic.com What is Inbound marketing, and why does it have the advantage over outbound or traditional marketing approaches? Imagine the marketing world a decade or so ago. Facebook was just over one year old. Marketing ROI Cmo marketing roi undefined
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Twitter] What is Content Marketing? 10 Expert Video Responses
    Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. With all this mind, the question comes to mind: What is content marketing ? To benefiting your brand.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Twitter] Instagram Looking Like A Great Get For Facebook Inc (FB) – ValueWalk
    Not only has the photo-centric social network begun attracting more ad dollars than Twitter, but more data indicates that adoption among direct response advertisers. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Twitter] The State of Digital Media, in 5 Charts
    Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. ‘Tis the season of reports in the digital content industry. You probably don’t have time to read them all. Luckily, you have us. Here are the five major takeaways from the 17-page report. 1.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Twitter] The State of Digital Media, in 5 Charts
    Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. ‘Tis the season of reports in the digital content industry. You probably don’t have time to read them all. Luckily, you have us. Here are the five major takeaways from the 17-page report. 1.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Twitter] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    To give you a better sense of how to craft this type of messaging, check out this post on successful brands on Twitter. To help you devise a social media strategy that spans across multiple platforms, start by reading this handy guide on how the news feed algorithms work on Facebook, Twitter, and Instagram. 2) Neuroeconomics. Paul J.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Twitter] Protect Yourself & Your Clients from Identity & Data Theft
    The recent Twitter data breach (June 2016) – 32 million Twitter login credentials are now being sold on the dark web – appears to be the result of hackers infecting browsers including Firefox and Chrome with malware. Pssst … want to buy 25 million email addresses and passwords? The size of the identity and data theft threat. Hacking.
  • ONALYTICA B2B  |  THURSDAY, JUNE 16, 2016
    [Twitter] Mental Health: Top 100 Influencers and Brands
    “I’m a mom of a child with mental illness it a daily struggle to maintain sanity in the home so I use Twitter to gain insight and information and as a stress reliever for me as a place to vent at time as well as provide support to other parents faced with the same challenges as myself.” Twitter Handle. Twitter Handle.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Twitter] Guide Your Buyers Through the Customer Journey with Social Media
    In Twitter, for example, you can use the advanced search option to look for not only topic words or phrases, but also geographic location and sentiment. 3. Utilizing Twitter polls is also a fun, easy way to ask a question and get instant feedback. Author: Lisa Marcyes The customer journey has changed. The Many Roles of Social Media.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Twitter] The Best Brands on Twitter Don’t Tweet Like Brands
    No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Twitter] Is Anyone Leading Lead Management?
    Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. Content Agency.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Twitter] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. Pricing & Availability. Additional Information. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Twitter] 3 Business tips to make the second half of your 2016 count
    Recently I met a Twitter friend in real-life who said she experienced trouble talking to people with vastly different world views. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. Call it the mid-year version of the New Year’s resolutions.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Twitter] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    What's next? I was just getting started on Twitter and Facebook! Instagram? Snapchat? Facebook Messenger? That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Twitter] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. whereas on Twitter, it’s at 12:00 p.m. Twitter ), medium (e.g. utm_source=twitter&utm_medium=social&utm_content=cheat_sheet&utm_campaign=utm_cheat_sheet_06_2016. Agency leaders agree. What Do We Do When We’re Not Very Good?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Twitter] How to Master Local Lead Generation
    Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Local communities are the first customers of almost every business, regardless of what industry they may be in. Why Target Local? Keep in mind that local marketing can be a double-edged sword.
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Twitter] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    We found that Twitter proved to be a cost-effective way to encourage prospects to check out and download our mobile applications. This article was originally published on MarTech Review  by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. Social Tables is a high-growth company based in Washington, DC.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Twitter] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    LinkedIn allows you to add a few of your social media accounts, like Twitter, to your LinkedIn profile. This is useful to promote the company Twitter account, or if the employee has a Twitter account they use for business info and communication, make sure they add it to their profile. Contact Information. Connected Accounts.
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Twitter] How the Information Age Has Forever Changed Marketers’ Lives
    They filed for the patent in early stages of the social media takeover (when Twitter was barely two years old) and received the official award this week. For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Twitter] How to Choose the Right Content Format for Your Brand Story
    Facebook, Google and Twitter can tell you (for free!) If your company is strongest on Twitter, there are plenty of ways to learn more about what types of content are most popular. Twitter is rapidly building out its analytics platform, giving you more power when you post. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Twitter] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). He starts the relationship off on Twitter , because that’s low commitment. Um … maybe not.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Twitter] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction. Twitter and LinkedIn have hundreds of millions. Look at Goldman Sachs, for instance.
  • HINGE MARKETING  |  MONDAY, JUNE 13, 2016
    [Twitter] Effective Calls to Action Require More Science Than Art
    Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” So it should come as no surprise that the science of human behavior determines successful call-to-action design. We have long argued that professional services marketing is more science than art. What happened?
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Twitter] 6 of the Best Professional Bio Examples We've Ever Seen
    It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. But when it comes to her Twitter bio, she has carefully phrased her bio information in a way that helps her connect with her audience -- specifically, through the use of humor. So what?
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Twitter] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. Making the decision to invest in new technology is a long, arduous process. The cost to acquire a new customer remains 5x higher than retaining an existing one. What do you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Twitter] Should your content generate leads or relationships?
    It’s 20 of the World’s Most Clever Twitter Bios. Fluffy stuff like the Twitter bios, or even the “how-to” content, will never work that hard for my business. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). Wait a minute.
  • HINGE MARKETING  |  SUNDAY, JUNE 12, 2016
    [Twitter] Effective Calls to Action Require More Science Than Art
    Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” So it should come as no surprise that the science of human behavior determines successful call-to-action design. We have long argued that professional services marketing is more science than art. What happened?
  • HALEY MARKETING  |  SATURDAY, JUNE 11, 2016
    [Twitter] Busy Schedule? We Can Help.
    You may share a blog post about resume tips on Twitter tomorrow, and then the same post again to LinkedIn on Thursday. If you find that Facebook and Twitter are driving large amounts of targeted traffic to your website, but other platforms are sorely falling behind, focus your efforts accordingly. Your time is valuable. Make it easier.
  • CAPTORA  |  FRIDAY, JUNE 10, 2016
    [Twitter] This Week in Growth Marketing: Growing from the Inside Out
    Productivity growth marketing Hiring TwitterIt’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we recap the top stories every Friday, by the tweets. Read on to get the highlights: After all, success comes from the inside out. meisenberg @BrennerMichael https://t.co/uEN2Zt8ggy.
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Twitter] B2B Marketing to Millennials
    Twitter. 6%. Before you launch, make sure the demo is announced via email and make sure to send reminders on Twitter inviting their colleagues to watch the live demonstration. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Content.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Twitter] A Simple Guide to Navigating Trending Content
    Twitters U.K.'s #OwnTheMoment Planner is a great starting point for this. The goal is to give you a sneak peak into the moments that Twitter believes will get people talking over social media. Note: Because this tool was created by folks from Twitter's U.K. The cultural landscape of the modern world is constantly changing.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Twitter] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Can you believe summer is just around the corner? It seems like just yesterday that plans for our 2016 marketing efforts were being put in place, and now the year is half way over. Developing marketing plans for an entire year is no easy feat.
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Twitter] Chewbacca Mom Is Just the Beginning
    In the past, you could only see the posts if you were signed into Facebook—meaning that Facebook was more of an insular network compared to more public platforms like Twitter and YouTube. And like Twitter, Facebook even marks certain profiles as “verified” with a blue checkmark, including Payne’s.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Twitter] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    More traditional social networks like Facebook and Twitter have scrambled to integrate video into their platforms in a meaningful way, including live video. Instead of heading to Netflix for the latest series, users soon might seek must-see video on an unusual platform: Instagram. The Nat Geo Experiment. Video content is driving engagement.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Twitter] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Image Credit: Statista. 2) Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). million users -- almost double the incremental users expected for Twitter, and far more than any other social platform tracked.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Twitter] How to Recruit Top Talent Using an Inbound Framework
    Depending on who you’re looking for, the right forum could be anything from Twitter to online gardening forums. Comfortably the most effective tool, it’s 40x more effective than Facebook and Twitter combined for customer acquisition. Inbound marketing has fundamentally changed the way most companies think about customer acquisition.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Twitter] Can You Quantify the ROI of Great Storytelling?
    Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. This post, Can You Quantify the ROI of Great Storytelling? written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! We’ve reached an enlightened age in content marketing. Absolutely. 76X ROI on a Used Shot Glass.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Twitter] Medium Is Becoming a Major Platform, for Better or Worse
    And even though Medium promises that the actual creators still own all of the content, that doesn’t stop the platform from changing itself in the future that publishers might find unpalatable, just as Google, Facebook, and Twitter regularly tinker with algorithms and features. On June 1, Grantland came back—sort of.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Twitter] 10 Metrics Every Marketing Team Should Track
    So, tracking social media followers by platform (LinkedIn or Twitter followers, for example) is a powerful way to gauge the breadth of your visibility and how prospects are checking you out. 3) Email. “Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. Metrics are the other. Objectivity.
<< 1 2 3 ... 133 134 >>