• MI6 MARKETING AGENCY  |  SATURDAY, MAY 23, 2015
    [Twitter] My top 3 tweets #1
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation.  Welcome to my top five tweets for the week of May 18, 2015. All I ask is you consider hiring my agency one day!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Twitter] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    To maximize sharing rates, keep your headline to 117 characters or less so it readily fits (with a link) on Twitter. It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Twitter] The new Myspace? Which social channels are here to stay
    26% of adult internet users used Instagram – up from 17%, and 23% used Twitter, up from 18%. This is why Facebook bought Instagram – the image-based social network which now has more users than Twitter and messaging app, WhatsApp. Facebook is struggling to attract younger users, according to a study from eMarketer.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Twitter] 7 ways to use bloggers in your content marketing strategy
    Whether it’s for YouTube, Facebook, Twitter, Vine, or Snapchat, most bloggers are pretty video-savvy and can throw together engaging pieces that feature your products or services. If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Twitter] Using reddit for Hiring Talented Employees
    Twitter | Facebook | LinkedIn |. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Now that you remember what reddit is let’s go a little deeper.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Twitter] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter. Author: Laxman Papineni When was the first time you hopped on an Uber? Tying It All Together.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Twitter] 5 Disruptive Social Selling Technologies
    Add them on Twitter and you will see what I mean (@insightpool). Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. The UI is super clean and it is extremely easy to navigate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Twitter] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. There are times when a content marketing initiative’s results seem to plateau.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Twitter] Social Media Influence Marketing: Why Include Blogs
    Twitter | Facebook | Google+ | LinkedIn |. In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Author information. Raymond Morin. Raymond Morin. Social Media Influence
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Twitter] Social Media Lessons From 8 Tech Support Companies
    24/7 Techies – Facebook and Twitter. The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. ACS Services – Facebook and Twitter. CMIT Solutions for SMBs – Facebook and Twitter. Happy sharing!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Twitter] 33 Inspiring B2B digital marketing case studies
    has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. million.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Twitter] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Contact information should include an email address, phone number, Twitter handle, and company URL. "You can create a business, choose a name,” Sir Richard Branson told Inc. magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Twitter] FAQ on Starting a Profitable Podcast from Scratch
    Twitter | Facebook | LinkedIn | FAQ on Starting a Profitable Podcast from Scratch by Jonah Geil-Neufeld - Maximize Social Business. We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Podcasting
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Twitter] The marketing conference guide for socially awkward people
    With the social media domination talk, I only focused on tips for Twitter, because that’s the most important platform in my biz. With the social media domination talk, I only focused on tips for Twitter, because that's the most important platform in my biz. Going to a conference filled with socially awkward persons. Just one.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Twitter] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn ,  Facebook , & Twitter , using hashtag #B2Award. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., And conversion rates of those leads grew by 75 percent. About KEO Marketing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Twitter] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Right away, I liked the opportunity that social media provided in the sense that I could choose both my level of engagement and where I engaged. I’ve found Twitter to be a tremendously versatile platform for sharing. You can’t treat Twitter like Facebook, YouTube like Periscope. Please tell me how you started out in Social Media?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Twitter] 3 Marketing Lessons Learned in 3 Weeks
    This was certainly no surprise to me but it is pretty amazing how many people you will find talking about how much they hate Comcast on Twitter. If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. Enjoy! 1.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Twitter] 5 Technology Services Blogging Blunders to Avoid
    On Twitter or LinkedIn? Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. You know that, first and foremost, you want to produce educational content that is valuable to your target audience. Not sure where to start? Not sure how to choose the right keyword?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Twitter] Search isn’t about search anymore, it’s about social
    Tweeters : Twitter’s hard but worth it, if you can make the right connection. It might even be worth it to search and discover the right hash tags, or even really spend your time and maybe a little money wooing one of the top Twitter influencers. Search will never be the same as it was as recently as a few years ago. Do it!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Twitter] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Twitter] Content Marketing Questions — How To Do Marketing With No Budget?
    Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. I have done a whole bunch of interviews in the last few weeks on content marketing questions. Here are my best answers to 16 content marketing questions I received from a partner. hope this helps answer one of yours, or your bosses. People do.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Twitter] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing.
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [Twitter] Don’t Panic! How to Handle a Social Media Marketing Crisis
    Things happen fast –especially on channels like Twitter – and most of us aren’t as nimble as we need to be in order to react to the rapid-fire pace. The job of posting to Twitter or Facebook is often given to anyone who has the bandwidth – and sometimes that’s an intern. But some marketers are hesitant to dive in.
  • VIDYARD  |  MONDAY, MAY 18, 2015
    [Twitter] Exemplary B2B Marketing to Get Inspired by on YouTube
    Follow their recent posts on Twitter, read the latest blog posts, and interact with the company by sharing your opinions – all from the YouTube channel! Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. Canvas LMS.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 18, 2015
    [Twitter] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    Imagine an online brand presence that extends far beyond a simple Facebook page or Twitter account and becomes an environment where professionals can collaborate in virtual hangouts, lead webinars and podcasts, and share behind-the-scenes peeks into exciting goings-on within the company. The Important of Establishing Guardrails.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Twitter] 5 Tips to Create an Effective Slideshare Call-to-Action
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice. Author information. Ann Smarty. Ann Smarty. SlideShare
  • CMO ESSENTIALS  |  MONDAY, MAY 18, 2015
    [Twitter] The Marketers Speak: 42 One-Liners & Quick Tips from Top Practitioners
    Follow Everette on Twitter via: @Everette. Follow Meagan on Twitter via: @MegNordmann. Adam Dailey, CEO / Co-Founder, FunLy Events : “Measure and execute fast…” Follow Adam on Twitter via: @KeepMovingFast. Follow Melissa on Twitter via: @Melissa_Egg. Follow Sherry on Twitter via: @SherryChao. Nicole L. Joanne I.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Twitter] The art and science of developing an enterprise content strategy
    Involve them, reward them and create something immersive. I was sitting in on a Twitter chat about our products, and it occurred to me that most of the people on the chat weren’t looking for a mention. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. Mark: Agree.
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Twitter] 6 Ways to Make a Good Impression on Facebook
    Here are some pages I visit daily and Twitter handles I follow: Blogs: Social Media Examiner. Next, I’ll be back to discuss Twitter strategy and provide a few useful tips on growing your Twitter community. Think new customers, repeat visitors, and eventually, an engaged community of brand advocates. Hone Your Craft. PR Daily.
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Twitter] How to Spot a Lead on Twitter [Flowchart]
    According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Twitter] Do B2B Customers Want to Tweet a Purchase?
    And if you take this one step further and think about a Twitter order. Do you know how many of your regular customers are on Twitter? Your customer authorizes certain Twitter accounts to place these orders. Since Twitter is a public network, your customer will want to mask their order a little bit. It is not about Emoji.
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Twitter] What does it take to launch a link building campaign?
    However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. A great deal of work goes into launching a link building campaign. Determine Scope of Project. You need to set specific and realistic goals for your campaign. Recap.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Twitter] Using Pinterest for Collaboration
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Using Pinterest for Collaboration by Jeff Sieh - Maximize Social Business. Pinterest isn’t the first tool that many people think of when it comes to collaboration, […] Author information Jeff Sieh Jeff Sieh contributes a monthly column on Pinterest. Pinterest
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Twitter] 4 Marketing Roadblocks to Customer Obsession
    Follow her on Twitter via: @T2Amplifinity. B2B marketing used to be a simpler proposition—conduct market research, agree on a creative and compelling message, and execute campaigns around that message. Analysts and industry leaders are now rallying around this concept, labeling it “customer obsession.”. Limited access to our “characters”.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Twitter] Blogger Outreach: Pet Bloggers are the New “it” Girl
    Twitter | Google+ | LinkedIn |. As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. Author information. Kristen Matthews.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Twitter] Are Sales Pros Being Replaced by Content?
    Hit me on Twitter @JeffLHerrmann if you want to dig in further. Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep. In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. Yes, B2B buyers are researching before they talk to you.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Twitter] Consumer Brand SEO Pulse: 5.14.15
    Google Confirms New Experiment with Twitter in Search Results”. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Twitter] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. Here's a detailed guide to photo and image sizes on Facebook, Twitter, YouTube, and other social networks to help you out.). Below, I’ve pulled out three designs optimized for Instagram, Facebook, and Twitter.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Twitter] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Twitter] How to Use a Lead Generation Item on Facebook
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | How to Use a Lead Generation Item on Facebook by Amy Hall - Maximize Social Business. Wondering how to get more leads for your business? Think Social Media, think Facebook. Every business should have a Facebook page. Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Twitter] Why you need to re-evaluate the design of your blog
    Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. By Jon-Mikel Bailey, {grow} Community Member. Have you ever visited a website based on the promise of great content and … what a dump?!? Did you even read the content after the first impression? Content in and of itself is not the complete picture. Design matters. Content Flow.
  • VIRALLY BLOG  |  THURSDAY, MAY 14, 2015
    [Twitter] What is missing from your content strategy
    There is also the option of paying to boost your content into relevant streams on social networks like Facebook and Twitter. We spend so much time, money and effort creating great content for our prospects and customers we want to make sure it gets to all the right people and as many of them as possible right? So why is it all not working?
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Twitter] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    She also teamed with Sean Garrett (Twitter) and Brian O’Shaugnessy (Skype, Google) to create The Pramana Collective, one of the Valley’s most influential yet mysterious (two years without a website) agencies. Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker , stepped down, Kara Swisher, then of AllThingsD , wrote just that.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Twitter] 6 Data-Backed Lessons for Content Marketers in Europe
    Notice that Google organic traffic (SEO) had much more positive ratings than Facebook, LinkedIn, Twitter, and Google+ as an organic content distribution option. 5) Paid distribution on social is still not being utilised much. Key Stats: 50% of respondants don't use using Twitter ads. The question is, how?
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Twitter] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. PHOENIX, Ariz., About KEO Marketing. For more information visit www.keomarketing.com. Awards
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Twitter] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Citing how Unilever worked to “unlock the magic”, Weed talks about the Axe “Make Love Not War” campaign that started with a Super Bowl TV ad but gathered huge momentum on Twitter. “It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.”
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Twitter] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Ready to learn more?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 13, 2015
    [Twitter] 4 Ways to Incorporate Influencers into Your Blogging Strategy
    Twitter | Facebook | 4 Ways to Incorporate Influencers into Your Blogging Strategy by Dave Schneider - Maximize Social Business. Influencers – every time we include them in our writing and consequently get them to share our post, we potentially draw thousands more eyes on our content than otherwise. Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Twitter] If you stopped publishing your social content, would anybody notice?
    And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. And that's just considering the “biggies” — Facebook, LinkedIn, and Twitter. Debate even. Do we post more? The same?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Twitter] Growth Hacking: Not Just for Start-ups
    This is a core attribute of the Facebook and Twitter model, in which early users attract their friends. Growth hacking in tech is hot.  Every entrepreneur knows it.    It’s being credited as the new thing for tech start ups to drive exponential growth.  So what is it exactly? The thinking goes something like this. Marketing Strategy
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Twitter] Growth Hacking: Not Just for Start-ups
    This is a core attribute of the Facebook and Twitter model, in which early users attract their friends. Growth hacking in tech is hot.  Every entrepreneur knows it.    It’s being credited as the new thing for tech start ups to drive exponential growth.  So what is it exactly? The thinking goes something like this. Marketing Strategy
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Twitter] Social Media for Finance Marketers: 3 Steps to Getting Started
    When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Here are a few tools that will help you with this step. a) Twitonomy (For Twitter). The result? Take notes on what you find good and bad.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Twitter] Banner Ads – How And Why
    If the original aim was for that and you have more followers on Twitter/Facebook then that is a successful campaign. Online display advertising is a common form of internet marketing and can be very effective when done correctly. Banners are on most web pages and are often a nuisance, sometimes not. What To Consider? Evaluation.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Twitter] The Speakers at the Social Tools Summit #SocialTools15
    The first Social Tools Summit is already under way as we speak in Boston, and in the first hour of our event our hashtag #SocialTools15 is already trending on Twitter. Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Twitter] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. SnapApp (Twitter: @Snap_App ) is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. About Vidyard.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Twitter] 5 Event Ideas that Attract Customers
    Make sure you cover your other social bases by sharing details and a link to register on your other social channels like Twitter and LinkedIn. Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. It allows attendees to roll up their sleeves to learn and do at the same time.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Twitter] Make Your Storytelling Content Worth Sharing
    Twitter | Facebook | LinkedIn | YouTube |. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. However, you need more […]. Author information. Justice Mitchell. Content Marketing
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 12, 2015
    [Twitter] Do You Use Relationship Marketing When Trying to Reach Contractors?
    Be helpful and positive in all interactions – whether it’s on Twitter, Facebook or your blog…always be helpful, positive and upbeat. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. I’ve always been a big believer in relationship selling. After all, we usually buy stuff from people we know, like and trust. Agree?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Twitter] Is there a place for social media in a boring business?
    Lead generation — Even setting up a simple Twitter search can help you find customers looking for your products and services … even if you’re boring. In this day and age, not being on Facebook or Twitter sends the same message. This is a question that seems to pop up a lot. Are you a conversational business? Comments?
  • THE B2B RESEARCH BLOG  |  TUESDAY, MAY 12, 2015
    [Twitter] Business volunteering – people or profits?
    We hope that you find the study useful, and please do feel free to spread the word on Twitter.  Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. The results were fascinating. 
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Twitter] What Matters to You in a Marketing Publication? [Poll]
    Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting. On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. Using the poll below, please check all the options that you value in a publication. Other posts of note include –. Example posts include –.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 11, 2015
    [Twitter] Simplify Your Social Media Marketing with These Terrific Tools
    You can use their pre-loaded images or upload your own, add text or logos and once you’re done and ready to share, Pablo will automatically resize the image to fit best for Facebook and Twitter. Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. Image Makers.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Twitter] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We live in a world overflowing with information vying for our attention. Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. We call them high-visibility firms. Of course expertise is crucial.
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Twitter] Increasing engagement in content marketing
    We’ve seen data suggesting that images on Twitter increase engagement by as much as 150%. Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. Here are a few ways to make this happen. Start with the Basics. Like this post?
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Twitter] The New Sales Model is Social Listening
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | The New Sales Model is Social Listening by Craig Jamieson - Maximize Social Business. At least by classic definitions, I have never considered myself to be a particularly good salesperson. That doesn’t mean that I don’t get the job done. Social Sales
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Twitter] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Step 1: Identify Your Audience.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Twitter] Is Marketing Broken?
    Check out the video below: Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Yeah I said it. Hey, I’m one of you! want to be a part of great, meaningful work that contributes to the success of a business. Look around you. Can you remember the last banner ad you saw? Look to the right.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 11, 2015
    [Twitter] What Did Your Brand Ever Do To Deserve Bad Photos?
    or follow me on Twitter @bizmkter. Marketer #1: Hmmm. Time to update our corporate website again.  That swell webinar we went to said we should use more images on our web pages and printed materials because humans are beginning to lose the ability to read. We sell to businesses, and those businesses are full of people who work in teams.
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Twitter] 5 Ways to Drive Blog Traffic From Pinterest
    It even drives more traffic than Twitter! Twitter | Facebook | LinkedIn | Pinterest | 5 Ways to Drive Blog Traffic From Pinterest by Leah Mazur - Maximize Social Business. Pinterest is a social network that is often overlooked when it comes to driving traffic. She also loves event planning, traveling, and cooking.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 9, 2015
    [Twitter] Interview with Doug Osborne
    Social Outposts: LinkedIn | Twitter | YouTube. The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”.
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Twitter] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    As you know, other social media sites also offer a video experience, including Vine, Instagram, and Twitter. These sites are perfect for even shorter content, since Vine videos can only be 6 seconds long, while Instagram Twitter videos can be around 15 to 20 seconds. How can marketers keep up? Yes, yes it is. And by “yes”, I mean YES.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 8, 2015
    [Twitter] What Star Trek Can Teach You About Twitter
    million Twitter followers, Patrick Stewart , best known for playing Captain Jean-Luc Picard on the TV series Star Trek: The Next Generation, is definitely doing something right on social media. Six Twitter Lessons You Can Learn From Patrick Stewart from Oracle Marketing Cloud. With 1.6 Image Source: johntobias.com. Social Marketing
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Twitter] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. Consider upgrading to a premium account. Joined LinkedIn groups.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 8, 2015
    [Twitter] 5 Social Media Networks Used by Luxury Brands in China
    Twitter | Facebook | LinkedIn | 5 Social Media Networks Used by Luxury Brands in China by Olivier Verot - Maximize Social Business. The luxury market attracts Chinese consumers. The Chinese are very connected, so the best way to efficiently target the Chinese market is through digital. Chinese Social Media
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Twitter] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    The #EmployeeSEAL honorees are business men and women who are active, engaging and respected on Twitter and within their organizations—and who meet the following requirements: Must regularly produce some form of business-related online content (i.e., must have at least 200 followers on Twitter). Must be active in social media (e.g.,
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 7, 2015
    [Twitter] Investment-Related Publicity: How Clueless is Your Fund?
    Or use Twitter to promote your article’s link, by Tweeting (more than once) a provocative observation or quote from the piece to generate interest. According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Twitter] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Consistent online branding is an important element of how your firm is perceived by prospective buyers. Remember that the technology industry is unique.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [Twitter] The Best Way to Measure Thought Leadership
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. You can find him on Twitter (@wittlake) when he isn't working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist The more we use a word, the more we destroy its meaning. Thought leadership? Piece of cake. And its purpose? Sorry.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Twitter] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    If your recent marketing strategy sessions have been dominated by hand-wringing over how best to balance investment on the Social Splinternet of Facebook, Twitter, Instagram, and even Yo, and Snapchat, then you’re missing the bigger picture. Don’t have a Facebook strategy, or a Twitter strategy, or Foursquare strategy.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Twitter] How to a Create a B2B Case Study that Boosts New Business
    On Twitter or LinkedIn? Did you know that 84% of buyers say they won't interact with a brand unless they trust it? Or that more than one third of buyers trust a stranger's opinion more than a brand's? So how do you get professional services buyers to trust your firm? You create case studies. Did you save time or money?
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Twitter] Social media monitoring: why it’s a must
    By utilizing social monitoring software you could find out the huge amount of influence this woman has over the travel industry (over 430,000 Twitter followers and a robust blog) and better yet ways to connect with her. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Like this post?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Twitter] 10 Types of Questions to Use in Your Visual Marketing
    Does interaction on sites like Facebook, Twitter and Google Plus feel like a never-ending challenge? Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 10 Types of Questions to Use in Your Visual Marketing by Rebekah Radice - Maximize Social Business. Are you struggling to improve social media engagement? You’re not alone!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 6, 2015
    [Twitter] Why Forecasting and Budgeting are Vital to Success
    Follow her on Twitter at @Emily2Zen. Today, we have a guest blog from Emily Hunter on the importance of forecasting and budgeting when making smart financial and HR decisions in planning a successful business model. Why Forecasting and Budgeting are Vital to Success. Planning for the Unexpected. Making Appropriate HR Decisions.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Twitter] Twitter And Business
    Businesses should be on Twitter as they can as this helps their brand get more well known and is often the most popular apart from Facebook. There’s no better way to network with customers and other industry professionals than Twitter. This is where Twitter is a lot better than Facebook. Connect With Anyone. KellyCulver96.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Twitter] How Intel Attracts More Than 2 Million Readers A Month
    It’s great to have the ability to look at trends and listen in on Twitter and figure out what the conversations are around the topics you may be covering or what your brand focus is. By NewsCred Contributor Anastasia Dyakovskaya. He also happens to be one of the speakers at next week’s #ThinkContent Summit. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Twitter] Take the test. Do you have a social media addiction?
    In some cases, parents have even let their children die while they browse Facebook or Twitter. Texting behind the wheel gets more press, but drivers are firing up Facebook and Twitter while on the road , and the problem is more serious than people realize. Find Kerry on  Google+  and Twitter. It is. But first, a few plain facts.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Twitter] Podcasting for Business: Leads and Exposure
    Twitter | Facebook | LinkedIn | Podcasting for Business: Leads and Exposure by Jonah Geil-Neufeld - Maximize Social Business. How Do I Grow My Business? “I found you on google.” That’s what the majority of leads that come to our business say when we ask the question: how did you learn about us? We love collecting leads. Video
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Twitter] You can only win search by winning social
    Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Google is Fighting a Robot Army and a Zombie Horde. Social Media Engagement is Not Just Dropping Links.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 5, 2015
    [Twitter] 5 Ways Brands are Getting Creative With Blogger Outreach
    Twitter | Google+ | LinkedIn |. As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their marketing partnerships and digital strategies to keep up. Author information. Kristen Matthews. Kristen on Google+. Blogger Outreach
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Twitter] Marketers Rejoice! Emoji Marketing is Here
    Also, Disney and Lucasfilm teamed up with Twitter to create Star Wars emojis to promote the upcoming film. To activate the emojis, Twitter users simply have to use a hashtag with the right keywords and a digital likeness of C3PO, a stormtrooper, or other Star Wars character will appear. and obtain access to a whole new set of emojis.
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Twitter] Is Twitter the Next Big Player in Big Data Marketing?
    Basically, that’s what drove the worth of Facebook to $200 billion and Twitter’s estimated value to $17 billion. All the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. But we forget that social media is still a toddler in terms of businesses.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Twitter] SEO and Professional Services Marketing: What Every CEO Should Know
    As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights. When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Twitter] How To Choose Amazing Images And Create Stunning Visual Content
    At Serious Eats, we pull images from our posts and use them with quotes or leads that will compel someone on Facebook or Twitter to click on the link. By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? Context.
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