• CAPTORA  |  FRIDAY, MAY 27, 2016
    [Twitter] This Week in Growth Marketing: Tech of the Future
    CMO growth marketing TwitterIt’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. Read on to get the highlights: Snapshot of the content marketing industry. Are you in the top 200 influencers? Thanks again Randall and Aaron!
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Twitter] The radical NoMQL movement in content marketing
    This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.”
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Twitter] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  But what makes for effective content marketing? Make your business case.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. Marketing. little.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Twitter] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. for Content Methodology IV.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Twitter] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Twitter] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Twitter] 3 Keys to Getting Sales-Qualified Leads
    or inquiries@emedia.com www.emedia.com Twitter:@emedialeadgen Accelerated B2B Lead Generation — On Demand About emedia emedia has specialized in B2B lead generation, content. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. program running right now. Or maybe you are considering one.
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Twitter] How Artificial Intelligence Is Helping Brands Create Ads Just For You
    Whether it’s Facebook, Twitter, apps, games, or any other digital interaction, it amounts to a giant pile of data just about you. Opentopic blog >> fastcocreate.com Consider all the information about your likes, dislikes, wants, needs, and behavior that are out in the world. Cognitive Technology Cmo cognitive technology
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Twitter] Does Your Content Have Superpowers?
    B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. If it doesn’t, they’re on to the next thing. Powerful Stickiness. Sean-.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Twitter] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    Anyone can learn from the Internet or Oregon Story Board, the local industry, or Twitter. You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see. You glance to your left and far, far off in the distance you see a train is coming. You freeze. Faster and faster, it picks up the pace.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Twitter] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. But apparently we do not love Denny’s weird Twitter as much as Kai Haskins , a bro who started a Change.org petition to see if he could get an interview to work for the Denny’s marketing team. Very cool.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Twitter] PRMM Interview 21 with Scott Lum on content and social media marketing
    Connect with Scott on Twitter – @ScottLum. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Enjoy the Video! What should I do?”.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Twitter] Edtech and Elearning 2016: Top 200 Influencers and Brands
    look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in edtech and elearning. Twitter Handle. 10.23.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Twitter] 9 Questions to Ask Before Creating Another Social Media Account
    On Twitter, 70% of surveyed users expect a response from brands, and 53% want that response in under an hour. Exactly how often you post is dependent on network and industry , but you should plan to have at least 1-2 Facebook posts a week, and 4-5 on Twitter (if not more). Twitter. or even last month. Sound familiar? Instagram.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Twitter] Is Your Referral Program Getting You the Leads You Need?
    Share blog posts, eBooks, webinars, and more on different platforms (like LinkedIn and Twitter) to educate your audiences and generate discussion. If you have developed a referral marketing strategy , congratulations! But now comes the hard part: Building out your referral program and keeping it going. Making Your Expertise Accessible.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Twitter] Meet the Vidyard Team, Video Style – Jon Spenceley
    He taught me very early on that it’s much better to have 100 Twitter followers that are fully engaged, rather than 10 000 who don’t care about you. The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. Get the Guide. Get the Guide. × Download the Guide.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Twitter] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter. Twitter’s ad platform is not as advanced as Facebook. Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. With over 1.4 Instagram. LinkedIn.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Twitter] 7 New Twitter Features You May Have Missed
    And Twitter, whether it likes it or not, has been sounding a lot of them lately. Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform. Some say the character limit on tweets is essential to Twitter's identity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Twitter] Demystifying Deep Linking in Your App
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Kiki is also the author of Tech Doodles, and can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. Therefore, the acquisition of new users that would result from current users sharing content is slowed almost to a halt.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Twitter] [Videos] You Can’t Fake Influence – Authenticity is the Key to Influencer Marketing
    It’s easy to tell which posts on your Instagram, Facebook, Snapchat or Twitter feeds are actually paid ads. “Fake it ‘til you make it” is over. Kaput. And it’s true. With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Everyone knows when you’re faking it. That’s not cool.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Twitter] [Videos] You Can’t Fake Authentic Influence
    It’s easy to tell which posts on your Instagram, Facebook, Snapchat or Twitter feeds are actually paid ads. “Fake it ‘til you make it” is over. Kaput. And it’s true. With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Everyone knows when you’re faking it. That’s not cool.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Twitter] Creating Killer Content with Data: Pubcon Austin 2016
    talk about it in presentations, in blog posts, on Twitter, etc., A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why. What Is Killer Content?  . Let’s be real. BuzzSumo.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Twitter] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Additional Resources.       Read about Infer Glance on the Infer blog.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. About Infer.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Twitter] 10 of the Best Brands on Twitter (And Why They're So Successful)
    When it was first created, Twitter was designed mostly for individuals. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Twitter] Someone’s making money off your copyrighted content (But it isn’t you)
    Find Kerry on  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. In fact, they may even be making money off of you without your knowledge.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Twitter] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Paul ( #SMBMSP90 on Twitter). The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Twitter] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. Professional services firms have been relatively slow to adopt online lead generation techniques. Online Lead Generation Techniques that Work. You benefit in two ways. 10) Blogging.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Twitter] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    With all the new opportunities to publish natively on social channels—Facebook articles, Facebook video, Instagram video, Twitter video—has that changed the way you think about the branded work you do? The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Are you kidding?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Twitter] A course correction for influence marketing measurement
    After all these years most influencers are still determined by a free, largely Twitter-centric algorithm. And unfortunately, that is the extent of influencer measurement today for many companies: Tweets and Twitter followers. After all these years most influencers are still determined by a free, largely Twitter-centric algorithm.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Twitter] Making Money with Social Media – 6 Rules for Marketers
    Social Media Ads Facebook Income Money SMM Twitter YouTubeEveryone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Twitter] 7 Lead Management Tools That Will Save You Hours
    It’s a great way to keep track of your list of Facebook friends and Twitter followers all in one place. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Here are some of our favorites: Rapportive.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Twitter] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    As of today, Vote Leave is closing in on 390,000 Facebook fans and 45,000 Twitter followers. Britain Stronger in Europe, by comparison, has about 410,000 Facebook fans and 29,000 Twitter followers. With just weeks to go before a referendum on whether to stay in or leave the European Union, the United Kingdom is divided.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [Twitter] Still Wondering How to Get Started in Social Media in 2016?
    The first thing to know is that it is very easy to get caught up in the vanity metrics of social media networks like how many people like your posts on Facebook or how many followers you have on Twitter. Perhaps you are not active on social media yourself. Therefore, it may be hard to wrap your arms around using it for business purposes.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Twitter] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    How we solve for it: Our social media team helps us monitor company mentions on Twitter for several hours after a large campaign goes live. You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment. only to realize later that an error made it all the way through to your customers' inboxes.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Twitter] Does Censorship Kill the Appeal of User-Generated Content?
    Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. The company’s vague hashtag campaign in 2012 was only live on Twitter for two hours, but it instantly morphed into the bashtag #McDHorrorStories. Coffin. Perky.
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [Twitter] Founder Q&A: Predictive Powered Account Based Marketing
    A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! In addition to Amanda, the panel featured  Engagio  CEO  Jon Miller , Triblio  CMO  Jason Jue and  Heinz Marketing  president  Matt Heinz. Day 1. Marketing needs to align.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Twitter] Building A Successful On-Demand Webinar Strategy
    You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business. Webinars are considered one of the top content marketing tactics, second only to videos. In fact, according to recent research , 66 percent of marketers believe webinars to be effective in the B2B world.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Twitter] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    For example, click the Twitter icon below the lead’s name at the top of a record. Click the profile you’d like to connect or search for the lead using their Twitter handle. About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?”
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Twitter] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    For example, click the Twitter icon below the lead’s name at the top of a record. Click the profile you’d like to connect or search for the lead using their Twitter handle. About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?”
  • CONTENTLY  |  WEDNESDAY, MAY 18, 2016
    [Twitter] A Transcript from Mark Zuckerberg’s Meeting with GOP ‘Thought Leaders’
    Beck: That’s your Twitter notifications, Carly. Twitter and Snapchat don’t pull this crap. What proceeds is a highly plausible transcript from the meeting. Mark Zuckerberg stands at the head of a long conference table in a tight gray t-shirt. Zuckerberg : Hi everyone. Hi everyone. Welcome to the Facebook GOP Summit!
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Twitter] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Share your ideas on Twitter by 4/15. Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Speak ASL? 12) CBRE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Twitter] 4 Lessons learned from super niche marketing
    It’s just satisfying to tell yourself to promote your books on Twitter/Facebook/Snapchat/Pinterest etc., By Mars Dorian, {grow} Contributing Columnist. Disappointed but not defeated, I wrote my next book, created a kick-ass cover (or so I thought) and uploaded the new baby. It’s outperforming my previous ones by a loooong shot.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Twitter] Medium for Publishers: What Media Companies Should Know
    Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Send personalized email newsletters to your existing fans and followers by importing contacts from Facebook and Twitter. So why should media companies take note of this new opportunity? Media
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Twitter] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Former employees revealed that Facebook blacklisted certain topics and sources (namely conservative ones), boosted topics that weren’t actually trending, and asked writers who drafted the blurbs to make some Orwellian language changes like renaming Twitter and Snapchat “social networks.” News complicates that requirement.
  • BIZIBLE  |  TUESDAY, MAY 17, 2016
    [Twitter] The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016
    Six SiriusDecisions Analysts to Follow on Twitter- #SDSummit. Over 2,500 B2B marketing leaders are headed to Nashville for “SiriusDecisions 2016 Summit: The Art & Science of Intelligent Growth.” More than 100 case studies will be presented on Tuesday, May 24, along with a kickoff keynote from Alton Brown. Click Image to View Larger).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Twitter] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    Only 18% of marketers use Twitter ads regularly. It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. They may come around in time.
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Twitter] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar! Want to get to the top of Google results…instantly? Do you want to recruit more candidates from Facebook? Use remarketing to deliver targeted ads to those most likely to take action, previous visitors to your website. Time: 2 PM EDT.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Twitter] 5 Key Steps to Consider When Guest Blogging
    Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Earning quality backlinks. Final Thoughts.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Twitter] 5 Tips to Get Your Content Shared More Often
    For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience. For example, if your target audience is primarily using Twitter, for most companies, weekdays provide 14 percent higher engagement than weekends.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Twitter] 5 Tips to Get Your Content Shared More Often
    For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience. For example, if your target audience is primarily using Twitter, for most companies, weekdays provide 14 percent higher engagement than weekends.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Twitter] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. There are also a number of tools that can be helpful with both content ideation and research. Pricing: free. HubSpot.
  • ION INTERACTIVE  |  MONDAY, MAY 16, 2016
    [Twitter] What’s Trending in Interactive Content Marketing - Q&A Edition
    Follow us on Twitter , Facebook , and LinkedIn for the most current insights and best practices What a webinar! We had a lot of great questions from the audience and we wanted to make sure we got to them all, so we thought we’d do a quick round up here on our interactive content marketing blog. This branching can be multi-step.
  • VIDYARD  |  MONDAY, MAY 16, 2016
    [Twitter] Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Suomi previously held global sales leadership roles at Hootsuite and SAP and has worked in technology sales for more than 15 years. couldn’t be more excited to help expand those new frontiers.”.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Twitter] Interesting Infographics: When and How to Update Your Social Media
    Twitter: Followers are 119% more likely to use Twitter during work or school hours. 5 is the ideal number of updates per day. Demand Generation Inbound Marketing Infographics Social Media Facebook home infographic LinkedIn social media marketing TwitterTry not to post after 8pm. Try not to post after 8pm. 1-2 is optimal.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Twitter] Top B2B Website Metrics to Monitor Using Google Analytics
    The two most popular social networks for B2B firms are LinkedIn and Twitter. When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Why is this metric important? Anything over 2.00
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Twitter] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!”
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Twitter] A Visual Guide to the Science of Twitter Success [Infographic]
    After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering. Does any of this Twitter stuff actually work? Know of any other Twitter statistics that you'd like to share? Where are the numbers? Let's dive in.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Twitter] The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
    To see this strategic positioning in action, we mapped out an interactive network graph of 77 influential voices on Twitter. While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Intrigued?
  • CONTENTLY  |  THURSDAY, MAY 12, 2016
    [Twitter] Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape
    little later, he checked Twitter again. Unofficially, the project started  on October 8, 2014, when Hamburger Helper posted a photoshopped version of Drake’s  Nothing Was the Same  album cover on Twitter with the caption, “The mixtape is almost ready.” ” So she reached out on Twitter. He checked his phone.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 12, 2016
    [Twitter] Pivoting, problem-solving and breaking the mould: 10 (and a half) learnings from Perk Me Up
    Or as, Biz Stone, founder of Twitter said: Any self-respecting start-up will go through at least three different names and brands in its first 12 months (Activity Banking, is now on its fourth incarnation and is making great strides). Who did we hear from? The theme this time around was ‘Breaking the mould’. So what did we learn? After all….
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Twitter] Virtual Reality 2016: Top 100 Influencers and Brands
    We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in virtual reality. Twitter Handle. Twitter Handle. WHAT ARE THE EXPERTS SAYING? ” . ”  . DOWNLOAD NOW!
  • BIZNOLOGY  |  THURSDAY, MAY 12, 2016
    [Twitter] Digital futurism, UX, and streams: tomorrow will look like yesterday
    Our LinkedIn, Facebook, Twitter, Instagram, SnapChat, and WhatsApp streams are glimpses into what that “everything-is-a-stream” future look like. Instead Clarke Facebook futurism instagram linkedin netflix Quora snapchat Technology twitter User experience UX WhatsAppWhat will technology look like many years from now?”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2016
    [Twitter] 10 Marketing Automation Tips for Personalisation and Contextualisation
    If you’re the source of useful information or if you’re always there with answers when they search the web or engage on Twitter, then you’re boosting your chances of a sale down the road. Many people never explore the full potential of marketing automation. Two words: personalisation and contextualisation. Here we go. 1.
  • BRANDPOINT  |  THURSDAY, MAY 12, 2016
    [Twitter] Understanding the Bernie Sanders Brand
    On the Bernie Sanders Twitter feed, topics rotate through health care, income inequality, immigration reform and raising the minimum wage. If you needed a reason to believe in the power of personal branding, just look to the 2016 presidential election to understand its influence. Serious messaging without taking himself too seriously.
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Twitter] How to Start a Blog: 7 Steps BEFORE You Blog
    They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.
  • CONTENT STANDARD  |  THURSDAY, MAY 12, 2016
    [Twitter] The Psychology Behind Why We Love Live Video
    Twitter paid the NFL $15 million to stream 10 games, with the hopes of snagging user attention and offsetting slow growth, The New York Times reported. With live video, you never know what’s going to happen next. But what you do know is this: If you don’t tune in, you’ll miss it entirely. Voyeuristic Thrills.
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Twitter] Marketing and Customer Experience: An Interview with Robert Rose
    Why I use Facebook is entirely different than why I use Twitter, which is entirely different than why I use LinkedIn or Pinterest, or Snapchat etc…. Customer experience.   It’s the new focus of modern marketers —and the latest in the hot-to-trot topics that everyone’s talking about, but few know how to execute. This is a mistake.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Twitter] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. Request an invite here.). Simple.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Twitter] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Twitter] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Twitter] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    Sexually Suggestive Emojis ": We scraped Twitter to discover how users are expressing themselves with flirtatious and sexually suggestive emojis across Europe and the United States. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Twitter] Vidyard Wins 2016 Marketo Revvie Award
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. About Vidyard. About Marketo Revvie Awards.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Twitter] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    Feel free to reach out via Twitter @KoMarketing. As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. These changes frustrated and angered many marketers, especially B2B marketers. I was not happy. Know Why You’re Creating Your Group  . Don’t Be a Salesman  . Be Consistent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Twitter] A complete strategy for effective scheduled tweets
    Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream. So for the non-responders, doesn’t that mean they’re using Twitter as a broadcast platform? By Brooke Sellas, {grow} Contributing Columnist. Not productive.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Twitter] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    They spread the word on Instagram, Facebook, Tumblr, and Twitter -- all highly visual mediums -- for brand followers to meet up and mend their garments. 3) Slack. Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. But others didn’t even have that. even NASA.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2016
    [Twitter] Account Based Marketing and its Growing Interest Among B2B CMOs
    ” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. CMO Corner
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Twitter] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email. For weeks and eventually months afterward, Brophy then peppered the chief marketing officer with emails. There was even a product demo. and patience.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Twitter] How Lenovo Kept Things Simple, and Won a Markie
    Follow Michael on Twitter: @mballard5574. With such an expansive marketing technology landscape, building an efficient marketing tech stack has become one of the common struggles of modern marketers in the last few years. Just having an automated email system doesn’t cut it anymore. An “All Day, Every Day” Battle. Get the Guide. First Name*.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Twitter] The One Thing That Could Ruin Content Marketing
    Post on Twitter and Facebook, and wait for your 50,000 followers to become devoted readers. A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Decide to start one too. Step 2: Hastily develop a content strategy. Put mid-level marketing manager in charge. Step 3: Create 10 blog posts.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Twitter] GaggleAMP AMPlify employee and partner engagement conference
    ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., You should go, there’s still time. It’s on May 11 & 12 at Bentley University — there are still tickets !
  • BRANDPOINT  |  TUESDAY, MAY 10, 2016
    [Twitter] Donald Trump’s Best/Worst Asset: His Brand
    Donald Drumpf on Twitter sounds like your cousin or your co-worker, not someone running to be the President of the United States. And all the   Twitter wars he gets into with the other candidates   make it seem like he’s just writing his own playbook as he goes along. He came in like a wrecking ball. It’s his brand. His website.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Twitter] A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]
    Click here to share the ebook on Twitter! For years now, businesses have been using inbound marketing as a way to attract,convert, close, and delight new customers online. But what if it's not "customers" that you're after? What if you're targeting volunteers, donors, or members? In other words, what if you're a nonprofit? Nonprofit
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Twitter] 3 Reasons Why Your Webinars Suck
    Think of Twitter hashtags as the gift that keeps on giving. Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Yes, you get to talk about your company.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Twitter] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Twitter] Infographic: How Much of Your Workday Do You Spend Actually Working?
    Later you might take a quick break to reply to some Twitter mentions, before spending 20 minutes reading articles that look really interesting in your feed. How many hours are you going to spend at work today? Here’s a better question: How many of those hours will you actually  work ? Like this one. That’s okay!).
  • HALEY MARKETING  |  MONDAY, MAY 9, 2016
    [Twitter] Outfox the email competition
    Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and product updates. If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark. Curate.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Twitter] How to Use Facebook Live: A Complete Guide
    They'll appear in reverse chronological order, like on Twitter, so keep in mind that the earlier ones may be farther down. Why are marketers getting so excited about Facebook Live? However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Twitter] Research proves there is still a place for long form content
    Facebook and Twitter readers are different. While Facebook drives more traffic, Twitter tends to bring in people who spend more time with content. For longer content, users that arrive from Facebook spend an average of 107 seconds, compared with 133 seconds when they come from Twitter. Facebook and Twitter readers are different.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Twitter] Focus on Accounts – Not Leads – for Better ROI
    You find that these people can be reached mainly through five channels: email, social media (LinkedIn and Twitter), telephone, and direct mail. Being a marketer at Act-On is great. We use Act-On for our own business and we represent our own ideal customer profile – so we know the challenges that marketers face. Why not with ABM? buyers.
  • CAPTORA  |  SATURDAY, MAY 7, 2016
    [Twitter] This Week in Growth Marketing: Digital Innovators
    CMO Digital Marketing growth marketing TwitterIt’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. Read on to get the highlights: C-suite: take note! Why CEOs must go big in digital (or go home) https://t.co/RSBK0ok2BJ
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Twitter] LinkedIn for B2B Marketing and Sales: What’s Missing?
    It is now a powerful social network and information hub that content marketers love, as indicated by the B2B Content Marketing Report: 2015 Benchmarks, Budgets and Trends: Top social media platforms for B2B content marketers: LinkedIn: 94%, Twitter 87%. As our world transforms in the digital age, some of the old barriers transform as well.
  • CONTENT STANDARD  |  FRIDAY, MAY 6, 2016
    [Twitter] 10 Brands That Have Perfected Their Social Media Marketing Voice
    After purchasing the item, he or she goes home and looks you up on Twitter, Facebook, or Instagram—except your profile is filled with bland, soulless, overly promotional content. Would you be interested in following a Twitter account that posted about natural fruit drinks all day? Who wouldn’t want to follow them on Twitter? 4.
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Twitter] Digital Health 2016: Top 100 Influencers and Brands
    We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in Digital Health. Twitter Handle. Twitter Handle. WHAT ARE THE EXPERTS SAYING? My role is facilitating this.”
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Twitter] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. About Vidyard. Media Contact: Brad Hem.
  • READYPULSE  |  THURSDAY, MAY 5, 2016
    [Twitter] Event Marketing Hashtags Done Right
    Do this not just on Twitter but other social media platforms, as well. Working for a brand or agency means you’re going to be running and attending live events. Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Keep Hashtags Short & Sweet. Conclusion.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Twitter] The Basics of Building Visibility in Your Area of Expertise
    Or you can conduct an indirect assessment of online search results, citation indexes, Twitter followers, and the like. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. We can think of these folks as “invisible experts.”. Benefits of Being a Visible Expert. Articles.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Twitter] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Additional Resources.       Read about Profile Management on the Infer blog.       Learn more about the Social Tables case study.       Download Infer’s Guide to Getting Started with Profile Management.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Twitter] How to Leverage Psychology for Influencer Marketing
    This can include everything from Beyonce’s reference of Red Lobster in her song “Formation” (which spiked a 33% increase in sales and helped the brand to trend on Twitter for the first time in history) to Ann Handley sharing your blog post on social media. This tactic is known as influencer marketing. Of Imagine a community. Be authentic.
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