• THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Marketing Doubleshot Podcast - Ep. 2 - Creating Smarter Content & The New Approach to Blogging
    Chris McBrien – Mr. Fantasy Baseball Podcast - www.dmfantasybaseballpodcast.com/ Chris on Twitter -  twitter.com/cmcbrien. Links and resources mentioned in this episode: Gary Vaynerchuk on the importance of Context -  www.youtube.com/watch?v=PT7hAh5hxkk. PT7hAh5hxkk. Kevin Spacey at CMWorld on Storytelling -  www.youtube.com/watch?v=NJnP2wsgnoA.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Hinge’s Guide to Last Minute Holiday Shopping
    On Twitter or LinkedIn? 'It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year! Happy holidays from the Hinge team!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] 3 Brand Publishers You Should Copy
    And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. 'Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? Urban Outfitters: The Retailers of Good Cheer.
  • LEADERSHIP  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Interesting Infographics: The Content Marketing Hierarchy of Needs
    Esteem – audience, press, Twitter followers, hugs. 'Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. The more basic needs are represented at the bottom of the pyramid.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Facebook Introduces New Search Feature – Should Google Be Worried?
    Because users can’t search the entire platform like Twitter , or the entire Internet like Google, it’s hard to imagine any real volume of search migrating to Facebook in the short term. 'Facebook is making changes once again. billion monthly active customers. © 2014, VerticalResponse Blog. All rights reserved.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Twitter] Use Social Media to Recruit in a Traditional Recruitment Agency
    Twitter | Facebook | LinkedIn | Use Social Media to Recruit in a Traditional Recruitment Agency by Laurianne Laval - Maximize Social Business. 'As the race for talent gets tougher and tougher, traditional recruitment firms need to adapt if they don’t want to get dethroned by freelance headhunters or 2.0 company recruiters.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Twitter] 3 Ways Social Media and SEO Can Work Together
    Tactic #1 – Create Segmented Private Lists on Twitter and Monitor w/ TweetDeck. Tactic #2 – Use Topsy or Buzzsumo to See Who is Sharing Your Content on Twitter. Is your content team creating valuable resources that are getting mentioned around Twitter? Bonus: Running a Twitter chat? Are you using IFTTT?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Twitter] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. 'The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Social Media Influence
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Five Signs of Hope in Marketing Land
    or follow me on Twitter @bizmkter. 'Some people think Spring is the season of hope. think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done! Make a few copies.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] The Road to the Top: Personal Branding Examples in Professional Services
    On Twitter or LinkedIn? 'Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. 'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] 3 Online Marketing Trends To Take Advantage Of
    Facebook, Twitter , and Amazon provide so much more information about human behavior and psychology then we ever had access to before. 'Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter. Marketing Efficiency
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Human-to-Human Marketing: A Trend for 2015 and Beyond
    They personalized a tweet to many of the obviously offended Twitter users expressing how truly sorry they were and that there was no excuse for the mistake. 'Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. That sounds horrible, right? And yet, that’s how some businesses still operate.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. 'By now, most companies are engaging their customers in some way through social media. Relevance is more than just contests.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. These 15, however, managed to stand out. My criteria here were not scientific.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. Which is totally fine because we’re here to help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! Find Kerry on  Google+  and  Twitter. That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! 'By Kerry Gorgone, {grow} Contributing Columnist. Place your arm into a bucket of water.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Twitter] How to Optimize Your Marketing Channels [Free Ebook]
    Want to share this ebook with your Twitter followers? 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. lot more. With marketing, you''ll never be able step back from the canvas and shout, "At last! Landing pages.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] How to Build Your Brand through Community Service
    On Twitter or LinkedIn? 'I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen. It was a nice change from the office, so a number of us took full advantage of this. All in all, good vibes all around. That’s it. The story died with us. What does this look like?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. If you’re not Kim Kardashian or Kanye West there are very few people searching for your name. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] How To Build Your Following On SlideShare
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Author information.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    'Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool symbol to share. Petersburg ( St.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. So, Vlogging is big business. Emotional Resonance.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. 'There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Twitter] How to Write Irresistible Landing Page Copy [Free Ebook]
    Want to share this ebook with your Twitter followers? 'When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. And, there’s always room for you to become a better writer. link].
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Twitter] Top Tools to Help Your Business stay on top of Twitter
    'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. If your business is on Twitter you are not only expanding your online branding and marketing potential but providing a channel for customers to seek you out.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Twitter] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My How you solved?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Twitter] My goal for the balance of 2014 – Become an expert on Likeable Local!
    'Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. Dave Kerpen of Likeable Local. Thank you and happy holidays, Likeable Local ! ”  Hi Google.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Twitter] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    On Twitter or LinkedIn? 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. ” On His Own.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Twitter] The Do’s and Don’ts of Using Facebook for Business
    It’s quality over quantity on Facebook, which is not necessarily the case on Twitter. 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it. DON’T: Be unprofessional.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Twitter] What Facebook’s Next Round of Algorithm Changes Means for Pages
    Twitter | LinkedIn |. 'In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This time the change, which will be implemented in January, affects the kinds of content fans and followers will see from the brands they follow. What’s behind the change? Faceboo
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Twitter] The Life of a Content Asset: Tracking Real ROI
    Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Twitter] The 10 Best B2B Instagram Profiles
    This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. B2B companies need to learn how to tell their stories in a visual manner. But this post is different. Fedex.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Twitter] Lead Generation via Influencers and Experts in 4 Steps
    You can also use tools like Twitter, LinkedIn and Google Alerts. 'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Remember, less is more. What’s in it for me?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Twitter] 55 Fresh Ideas for Your Christmas Newsletter
    Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In And one of the very best ways to accomplish that is through an amazing Christmas newsletter.
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 13, 2014
    [Twitter] Congratulations to CVS for pulling the plug on smoking
    'The award-winning marketing expert @  Jeff Ogden , President of Find New Customers.was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, but he is also a non-smoker who hates smoking, (Click on my name to follow me on Twitter. like everyone else does.).
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Twitter] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. If you don’t have great content, you have nothing to share, and social media and marketing is all about sharing.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Twitter] The key to content marketing success: a well-crafted strategy
    After all, what’s a Twitter follower worth to your bottom line?) We may not be able to assign a value to, say, a new Twitter follower, but we can tell that something is wrong (or right) if the pace at which we’re adding followers decreases. That’s the good news. The missing ingredient for most? strategy and plan for implementing it.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Twitter] New Year’s Resolutions For Your Social Customer Service
    Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. 'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Sofie is Community Manager at Engagor.com.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Twitter] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m '“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars. to his 2.4m).
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    Specifically, why they choose to engage with your brand on Facebook, Twitter and Pinterest. On Twitter, millennials engage with companies to get coupons/discounts (85%) and show brand support (78%). 'This week, we’ve got a grab bag of interesting notes for the harried holiday-season marketer of consumer-brand-manufactured items.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] Does Your College or University Have Too Many Social Media Accounts?
    However, maintaining multiple accounts, especially on Twitter, can increase the likelihood of unfavorable “hijacking.” 'It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Too many accounts makes for difficult management.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] Internal Social Business for Leaders series: 1. Your profile
    There’s enough example of photo cropping #fail in Twitter and Facebook, you don’t want to add to that pile. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. The audience is different, so cater for what they are looking for. Have I seen her in the past?
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Connect with her on Twitter @ HilaryS33. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. So, what exactly is mind mapping?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] 3 Blogger Outreach Trends That You Can Implement
    Twitter | Google+ | LinkedIn |. 'As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. ve seen spectacular ones. ve seen poorly executed strategies. And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    You can follow Jill on Twitter via: @Jill_Rowley. You can follow Joe on Twitter via: @JoePulizzi. You can follow Ann on Twitter via: @MarketingProfs. You can follow Dave and Carrie on Twitter via: @DaveKerpen and @CarrieKerpen. You can follow Josh on Twitter via: @joshoward. Why 21+ though?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] Hard lessons agency customers need to learn about social media marketing
    While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. Get yourself familiar with Google Analytics, Facebook Insights/Power Editor/Ad Manager, Twitter Analytics and others. Come say ‘hi’ on Twitter at @MackeyLeah. So I did that.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Twitter] How to Use Video Content to Drive and Support Other Content Marketing Activities
    It takes its information-rich research to social media, using platforms like Facebook, Twitter, and YouTube to further broadcast its ideas through video across channels. 'I’m a sucker for a good story—you know, the kind that transports you, for a moment, from reality into a world of make-believe. These The answer is simple.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] The 411 On Facebook Q&As For Marketers
    One question that immediately jumps to mind: Is there any advantage to using Facebook over Twitter for a chat session? ” Here, we take a look at how Facebook Q&A works, then compare it to the more familiar Twitter chat function that marketers love. Facebook Q&A vs. Twitter Chats. How to Create a Facebook Q&A.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] 18 Unexpected Formulas to Increase Website Conversions
    However, if you''re paying for a click on Pay Per Click, driving it to a landing page and that landing page has Facebook, and Twitter and YouTube on it, and you''re asking someone to do something like fill out a form or even buy something, you''re going to have a moment of pause and you''ll say, "Should I do this?" Isn''t it my website?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] How to Use Twitter Cards to Drive More Website Traffic [Infographic]
    know you’re trying to improve your company’s presence on Twitter, but you''re often feeling constrained by that 140 character limit. It''s not: Using Twitter Cards, you can actually embed rich media that don''t count toward your tweet character limit. Want to learn how you can use Twitter Cards in your marketing? 'Hey, you.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Twitter, Facebook, and LinkedIn allow you to sponsor updates. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] Building Your Brand at All Stages of the Pipeline
    Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. 'You can think of your brand as the combination of your firm's reputation and visibility. Blogs aren’t the only form of content marketing, however. Branding
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] Twelve Laws for Social Media Holiday Campaigns
    Twitter | LinkedIn | Twelve Laws for Social Media Holiday Campaigns by Kyle-Beth Hilfer - Maximize Social Business. 'With the holidays approaching, brands are engaging in increased social media marketing to make their cash registers ring. Many of these campaigns are fast moving, here today and gone tomorrow.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] 4 Holiday Social Campaigns That Win & Why
    Oh the Pumpkin Spice Latte, or @TheRealPSL as it goes by on Twitter. 'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Here’s hoping that these inspire you to create something fantastic and put some cheer into your Holidays!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] How Much Should Sponsored Articles Really Cost? [New Data]
    Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] A Mostly Good Holiday Read from Mitch Joel
    Twitter Truth #1: It’s Not About You. or follow me on Twitter @bizmkter. 'A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. think I might like this book, but I may need to read it a few more times before I can be sure just what it’s about. Back to the book.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] The 19 Best Content Marketing Blogs From 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. Email subject line?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] Three Tips for Improving Twitter Ad Campaigns
    'By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Over the last 12 months, there are a few tactics that I’ve found can consistently improve the performance of Twitter ad campaigns. In fact, they run counter to what Twitter sometimes recommends.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). Although the answer to this question will vary from case to case, here are the daily post frequencies recommended by Buffer for any content type: Twitter: 14 times per day. The best answer: a variety. December 6, 2014.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] Get a Jump on Your Competition with Pre-Launch Marketing
    Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” ” That’s right – I said pre-launch marketing. What’s appropriate?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] The Next Era of Marketing: Hear from Seth Godin
    And so when they see YouTube or Twitter come along, they think “This is just like a magazine except the ads are free. Now it has over a billion, Twitter has half a billion, even Pinterest is approaching 100 million. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! He was hired by Yahoo! And…here, here!
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    'For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Follow @chrshorton.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] The Content Creation Manual for Marketers (Part One): Video
    Twitter | Facebook | LinkedIn | YouTube |. 'When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list. Therefore, we are going […]. Author information. Justice Mitchell. Content Marketing
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] How to Use Reddit to Boost Your Marketing through the Roof
    Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Redditors often joke that what is popular on Reddit today will be trending on Facebook and Twitter tomorrow! 'Guest post by Scott Masson. Honest Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Twitter] How to make a living on Vine
    Totally, Vine had an impact like nothing else in the world, not like YouTube, not like Twitter, Instagram, or anything. And of course I started making money, not only with Vine, but also Twitter, Instagram and Facebook, because as Vine grew, my other social networks grew too. work in Twitter and Vine for Telcel. know that.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Twitter] Five Keys to Successful B2B Marketing in 2015
    You can follow him on Twitter @NickARojas. 'Would you like to know what''s ahead for B2B marketing? look back at 2014 may provide some clues to what marketers can expect in 2015. Looking forward to 2015, what are some of the things marketers can expect? Consumers will continue to be better informed than ever. The rule of thumb is the.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Twitter] The Evolution of Social Media Since 2004 [Infographic]
    And Twitter, for that matter -- sponsored tweets have only been around since 2010! 'Can you believe it''s only been 10 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn''t happen" wasn''t a common quip. 10 years makes it seem so young.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Twitter] The Characteristics of a Marketing Automation Expert [Infographic]
    Follow her on Twitter at @amandalnelson. 'Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. What does it take to become a marketing automation expert? Here are the characteristics of a true marketing automation expert.
  • SAZBEAN  |  MONDAY, DECEMBER 8, 2014
    [Twitter] How PR Can Get the Most Out of Their Crowdfunding Budget
    He’s very excited to have contributed to Sazbean.com and encourages you to find him on Twitter:  @davelandryjr. 'Before the Crowdfunding craze began, there were few ways that you could effectively market online for donations short of begging for contributions through PayPal. Covey in his bestseller 7 Habits of Successful People.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Twitter] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. 'Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Is this the year you’re going to keep going your media relations and social media the same way you’ve always done it? Author information. Maggie Patterson.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Twitter] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    You can also follow the company on Twitter and Facebook to get a sense of the company''s social personality and the issues that it chooses to focus upon. 'By Dan Sixsmith and Tom Pisello Did you know that. Only 59% of sales reps will achieve their quota this year, down sharply from 67% last year ? Again, LinkedIn is a great tool for this.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 8, 2014
    [Twitter] Fixing my 2 biggest business problems – Locally unknown and a great product to offer
    Gary is impressed with my massive twitter followers ( @fearlesscom ) and asks me to breakfast. Follow m at @fealesscomp on Twitter too.). 'Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. What can I offer to help local businesses? problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Twitter] 7 Ideas to keep pace with the furious pace of social media change
    Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Related Stories 100,000 Twitter followers. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. '“I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.”
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Twitter] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person. 'We all know that guest blogging, as a whole, isn’t dead. It’s possible. docx.”.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Twitter] #BADMarketing from Demeter
    Image: Courtesy of Twitter. 'Smelling like a funeral home is also known as a “Pick-Me-Up” scent. BADMarketing. The post #BADMarketing from Demeter appeared first on. BADMarketing
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Twitter] The History of Hashtags [Infographic]
    'A lot''s happened since hashtags were first proposed on Twitter. It took two years for Twitter to fully embrace the hashtag, and it''s been a whirlwind of opportunity and embarrassment for both users and marketers ever since. Back then, the first generation iPhone was only a few months old. Superbad made a killing in theatres.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Twitter] The Best Paragraph On Content Marketing I’ve Read All Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. Not advertising.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Twitter] The Stories You Meant to Read This Week, Summarized
    Then I get home and I find even more links on Facebook, Twitter, LinkedIn, etc. The internet (okay, pretty much Reddit and Twitter) worked themselves into a tizzy when the trailer for the latest Star Wars installment showed a new lightsaber that features a beam running sideways across the hilt at the top of the saber''s handle. So $30.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 5, 2014
    [Twitter] How to Easily Edit Your Twitter Profile
    'Having a sharp profile with eye-catching photos is key to standing out on Twitter. In our latest episode of Tips in 2, we tell you how to easily edit your Twitter profile information including header photo, profile photo, name, bio, location, website link and theme color. Happy editing. © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 5, 2014
    [Twitter] Visual Marketing Strategies for Today’s Top Social Networks
    Twitter | Facebook | Google+ | LinkedIn |. 'As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. Author information. Rebekah Radice. Rebekah Radice. Visual Social Media Marketing
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Twitter] 12 Clever Ways to Use More Visuals on Social Media
    1) Maximize Twitter''s Images. They are wrong -- Twitter is a powerful visual-marketing platform too. There are several ways to maximize your Twitter content with visuals. Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos. Facebook!
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Twitter] How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]
    Also, if you feel like sharing this new ebook with your Twitter followers, you can use the click-to-tweet link below. 'If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 4, 2014
    [Twitter] Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
    By the way, if you don’t want to see a promoted tweet or post, click the dismiss button and Twitter won’t show it to you again.). 'Rachel Kerstetter, PR Engineer, Sonnhalter. Sometimes in life you encounter people who are jerks. Via Mike Licht. As children, we were often told to ignore the jerks. Don’t fire back at them.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Twitter] You’ve Connected on LinkedIn Now What?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? 'How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. We’re connected. What a waste.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Twitter] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 4, 2014
    [Twitter] Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!
    It is easy to sign up for a Twitter account, but hard for many B2B marketers to embrace the platform and share information that is of value to their customers. 'It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. have done this for many years myself.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Twitter] 20 Social Media Terms for Non-Digital Natives
    This famous Oscar selfie got retweeted over three million times, making it the most retweeted Twitter post ever. Having someone hack into your Twitter account and post negative messages about your brand, not so positive. Remember when someone hacked the McDonald’s Twitter account and turned it into a Burger King branding machine?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Twitter] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. 'The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. So what? We want to know!
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