• CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Twitter] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. 2016 has been a crazy year for social media. Understanding the Beast. False news isn’t a term that applies here, however. Applying the News Funnel.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Twitter] Why Your Brand Storytelling Strategy Should Take a Stand
    Maloney endured a powerful backlash against his company via Twitter and even the stock market. Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company. That’s clear, and simple, and safe. ” “TRUMPQUAKE.”
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Twitter] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands.
  • CONTENTLY  |  THURSDAY, DECEMBER 1, 2016
    [Twitter] A Night at the Facebook Hotel
    The Hotel Twitter offered free comedy shows, but the audience was filled with hecklers hurling death threats while the bouncers focused on lighting design. I knew something was wrong as soon as I entered the hotel. signed in at the front desk and the clerk assumed a huge, cheerful smile. Welcome to the Facebook Hotel!” ” he said.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Twitter] 31 Influencers to Follow in 2017: A Social Countdown
    Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Or someone we missed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Twitter] 5 Types of SEO Audits for B2B Organizations
    For B2B marketers on a more restrictive budget, SharedCount provides similar social sharing metrics, sans Twitter due to their API change a while back. The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Twitter] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Still, it’s unclear if the shoppable tags will take off, or if it will suffer a fate similar to Twitter’s buy buttons. Why Instagram Shoppable Tags Will Succeed. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Twitter] Case Study: Using influencers to quickly build an audience for your content
    You can use keywords and find Twitter handles of accounts sharing similar keyword-related content. This tool will let you search Twitter users based on keywords in their bio and sort results based on their number of followers and social authority. Subscribe to their blog or video channel, follow them on Twitter, like them on Facebook.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Twitter] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    00pm: Take the downloaded Snap Story and share it on Facebook and Twitter through your company profiles. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. That much is certain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Twitter] Three drastic marketing changes ahead for 2017
    Facebook, Twitter, Instagram, Snapchat and the likes have moved away from being pure social networks and morphed into content producing behemoths with massive built-in audiences. As someone who has worked hard on my personal website, I have to admit that my Twitter and Facebook connections are far more valuable. Goodbye website. Wooza!
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Twitter] What Makes a Good Social Employee?
    Do you just tell them to cut loose on Twitter and see what happens? Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Maybe not just yet. Many social programs fail because they lack clear objectives, guidance, and buy-in.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Twitter] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. Large companies produce the most videos. About Vidyard.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Twitter] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Three years ago no one predicted the rise of Snapchat and its success, particularly in relation to the operational and financial challenges Twitter faces today. While While we were all developing for Twitter, Snapchat was creeping up behind us. Here’s what he had to say. What was the genesis behind the founding of Toltec? You don’t.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Twitter] Better Social Selling, an Interview with Jill Rowley
    Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter. My Twitter handle is @Jill_Rowley. Have you ever wondered about how you can leverage social selling for better lead generation and business development? images/2016/11/Jill-Rowley-Social-Selling.mp3. Why is that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Twitter] An insider’s view of the American election and its meaning for marketers
    Was the election won on Twitter? By Mark Schaefer. America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country’s political history. What does it all mean? What happened to the polls, and what does it mean for the accuracy of market research? The impact of fake news. Right?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Twitter] How to Validate Your Blog Post Topics: A 3-Step Process
    Twitter Polls : Ask your followers to vote for topics they’re most interested in reading more about using Twitter Polls. Twitter Chats : Figure out which Twitter Chat most closely aligns with the topics you’re writing about, click on the hashtag, and see what types of questions people are asking about. The result?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Twitter] How to Become a Marketing Guru, in 8 Steps
    Make your Twitter profile picture a grainy image of you speaking in front of a crowd with one of those thin headset mics that people at TED Talks wear. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. The guru of gurus, Seth Godin, is simply bald.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Twitter] How to hire your next marketing leader
    Follow Jeff on Twitter at @fearlesscomp. If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers using the form below or follow @fearlesscomp on Twitter. Are you looking for results from your next marketing leader? How will you know what to look for? Why not? What do you think?
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Twitter] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    What’s your wake-up routine? Once upon a time (a long time ago), I would get up, retrieve the newspaper from the front porch (if, by some chance, it had landed there instead of on the roof or in the bushes) and flip through it while drinking my morning coffee. Is there anyone out there still doing that? What a difference a few years makes. AdWeek.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Twitter] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Benefits of Google Message Extensions It seems like the ability to message a business directly has been a long overdue addition to Google AdWords, especially since 67-percent of consumers have been looking to Twitter and Facebook for direct customer service for years now. Sound too good to be true? Undeniably not.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Twitter] Menu-Planning Your Marketing Mix
    In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. Thanksgiving in America is about giving thanks – for family, friends, jobs … all our blessings. And eating. Thanksgiving is about lots and lots of eating. Are you with me? Let’s break this down. Recipes.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Twitter] How to reach your customers at work or at home
    First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Twitter] Adapting To The NEW Consumer With Better Analytics
    Or as you said during our Twitter conversation, finding out “how many followers are my customers” and “which content from that influencer drove conversions”? Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Now it is. Analysis is real-time.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Twitter] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    You might turn to Twitter for snappy, 140-character breaking news, or Snapchat for a selfie of you and your coworker disguised by a funny filter. Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks. just to name a few.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 22, 2016
    [Twitter] How to nail customer service on social media
    Blog customer feedback customer reviews customer service Facebook reputation management social listening social media Social media monitoring social-media strategy TwitterWith digital customer service fast overtaking call centres, here’s what you should be doing to make sure your customer care lives up to expectations across social platforms.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Twitter] Getting Started with Inbound For Schools (new ebook) 
    Feel free to share this ebook via Twitter with this Click to Tweet link. Getting started with something new can be pretty daunting. Heck, I've tried to learn the guitar at least four times by now. I may not know how to play a C chord, but I know it would have been easier to learn if I'd had a guide or teacher. Education
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Twitter] 7 Promotion Tactics to Get Your Content Seen
    That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. That has you sharing – even on Twitter – an additional 44 times a day, for a total of 55 times a day. There’s a terrible truth about content: Most of it will never be seen.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Twitter] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds. Why is that the case? In doing so, budgets and ROI can be maximized.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Twitter] DIY Account-Based Plays in Three Easy Steps
    An alert to our social media writer to engage the prospect on Twitter. We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Twitter] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    We’re honored to share this accolade with other groundbreaking companies like Facebook, Twitter, Hubspot, and Marketo. In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Twitter] Creating Goals for Your Social Strategy
    Some social platforms also serve as a way to communicate directly with you – from direct messaging on Facebook to responding in real-time on Twitter. There are many reasons for a company to have a strong presence on social media. However, doing it because “everyone else is” has never been a good reason to make any decision.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Twitter] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. Did you know that, on average, smartphone users touch their phones 2,617 times each day? In other words, we're leaning on our mobile devices more than ever before. Only a 19.5%
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2016
    [Twitter] If you do something, become the best
    follow Fender on Twitter now. One goal I have to become the best at what I do.  That’s my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  Hopefully, Mark can help me set it up. also hope to get back into scuba diving, now that I am in Florida. 
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Twitter] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    Motherboard: White Supremacists Are Still Using Twitter Ads to Spread Their Message. In the aftermath of Donald Trump’s victory, Facebook and Twitter have faced intense scrutiny for their policing—or lack thereof—of fake news. Selected by Erin Nelson, marketing editor. Selected by Craig Davis, editorial intern.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Twitter] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    Social election facebook Instagram politics Twitter womenOn March 3, 1913—the day before President Woodrow Wilson’s inauguration—8,000 suffragists marched past the White House to protest for the right to vote. Even though the organizers had secured a permit, people spit on, assaulted, and heaved objects at the protesters. Organizing.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2016
    [Twitter] If you do something, become the best
    That is my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  I follow Fender on Twitter now. One goal I have to become the best at what I do.  also hope to get back into scuba diving, now that I am in Florida.  Sunday is my birthday.  Happy Birthday Jeff.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Twitter] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Or run a countdown to a special event, using Facebook and Twitter to steadily beat the drum and whip up online excitement. 3. It’s the most wonderful time of the year. Hopefully! The National Retail Federation anticipates a 3.6 But breathe a sigh of relief; holiday marketing doesn’t have to be an expensive endeavor. Send emails!
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Twitter] How the U.S. Presidential Election Influenced Changes at Facebook
    With Social Pro by Haley Marketing, one of our expert Social Media Marketing Advisors will take ownership of developing your organization’s voice on Facebook, Twitter, and LinkedIn. Regardless of whether or not you were happy with the results of the U.S. In addition, the presidential campaign in its entirety generated 8.8
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Twitter] How the U.S. Presidential Election Lead to Changes at Facebook
    With Social Pro by Haley Marketing, one of our expert Social Media Marketing Advisors will take ownership of developing your organization’s voice on Facebook, Twitter, and LinkedIn. Regardless of whether or not you were happy with the results of the U.S. In addition, the presidential campaign in its entirety generated 8.8
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Twitter] Understand Customers and Their Lifecycle with Marketing Automation
    Perhaps your customer uses Twitter daily, but rarely uses Facebook. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Twitter] Cutting, pasting, and going to court. Know your copyright rights
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But But the legal department keeps killing your mojo with their copyright concerns. DO NOT USE IT.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Twitter] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. The amount of content you provide.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Twitter] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    As we head towards 2017, keep up with the latest marketing and digital trends through our industry news coverage  and activity on Twitter and LinkedIn. Drop a comment below or connect with me on Twitter to get a conversation started! . However, the forward thinking should not stop there. Video Is Leading to ROI. Final Thoughts.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Twitter] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Curate Social Proof with Twitter & Instagram. It’s why almost 40% of Twitter users say they’ve made a purchase because of a tweet from an influencer. Check out how some unconventional brands use Twitter here.). I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. Picture This.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Twitter] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    This Twitter-powered metronome is a good start. That audience happens to be younger and use Twitter more, so basing our 'heartbeat of the city' off Twitter volume is a fitting way to connect with them.". Check them out below for some unique inspiration for your next big campaign. AgencySpy ). The list goes on. 11) Burger King.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Twitter] 115 Facts You Never Knew About Social Media [Infographic]
    Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. 66% of employers say they checked Facebook, and 54% say they checked Twitter. 435,000 tweets every minute on Twitter. Guest post by Josh Wardini.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Twitter] Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
    Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. Instead of waiting in line at the airport to speak to a customer service agent, I might earn better, faster, and even more compassionate results via Twitter.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Twitter] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    In case you were wondering, Twitter came in third place (39%) and Slideshare had a surprising shocker (3%). After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…. Superior knowledge ’ of the week…. goes to IBM. Brexit.
  • CEROS  |  MONDAY, NOVEMBER 14, 2016
    [Twitter] Digital Craft Weekly 46.16
    With live twitter updates and product info sprinkled in, this multidimensional grab-and-pan layout is a great and effective way for audiences to explore the product while adding depth to the brand. This post, Digital Craft Weekly 46.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Twitter] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. Winner: Lenovo with agency partner Traction. Finalists: Philips, Elemica. Winner: Reltio.
  • CONTENTLY  |  FRIDAY, NOVEMBER 11, 2016
    [Twitter] How Brands Can Build Online Communities That Aren’t Lame
    But if you show them a specific way to use the platform—such as responding to customer service complaints on Twitter, or engaging with the community on Nextdoor—you’ll reduce the chance of brand abuse. “We just really need to build a community around _.” Find your hero. Nextdoor wants to empower the people who use the site.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Twitter] Top B2B and Consumer Content Marketing Minds & Advice
    To learn more from these great minds, follow our Twitter List,  Content Marketing Leaders. Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. It could even be a mix of these.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. About 86% have active Twitter accounts, and 84% have active Facebook pages.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] Taking a Goals-Based Approach to Social Media
    You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Social media is just like any other marketing channel. But in B2B, it’s hard to know if you’re using it effectively, especially with the evolving platforms and speed of adoption. Brand Awareness. Reputation.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] How Content Made Peloton the Fastest-Growing Company in New York
    On Twitter, the company promotes its seasonal scenic rides, encouraging users to “cycle through New England fall colors” and “climb the Canadian mountains.” At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Turns out Peloton executives had the same idea.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] 9 Top Holiday Marketing Campaigns (For Every Season)
    Instead of asking its Twitter followers to retweet something or post a simple text response, the company asked people to create Vine videos. Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. Why is that? HubSpot: Holiday Stock Photos. The result?
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    It connects your business' Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts in a single platform and lets you share text, links, photos, and videos, either immediately or to schedule for later. If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Free CRM. 1) HubSpot CRM.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] 10 Nonprofit Twitter Accounts Doing it Right
    Twitter remains a keystone of any social media strategy. Nonprofits Who Rock at Twitter. 1) The Stroke Association. The first thing you'll notice on the Stroke Association's Twitter page is that it's making great use of its hero image space. This group isn't letting a bit of Twitter real estate go to waste. With 1.51
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
    Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. Twitter users get their news on Twitter.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] How to Reach More People on Facebook without Spending Any Money
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. Great Content. Terrible Reach. YIKES! The Takeaway.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] Top Marketing Blogs You Should Be Reading
    Also be sure to check out their #AskJessABM Twitter chat every week. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Ceros.
  • KAPOST  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] 4 Ways to Reach Your Target Audience Using Social
    Are they highly engaged on Twitter? Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. Think I’m joking? On any given day, at any given hour, we are hyper-focused on the social strategy in its entirety. We can be found monitoring the latest trends and analyzing social data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] We have a new government. IssueVoter can help you make sure they’re doing their jobs.
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. By Kiki Schirr, {grow} Contributing Columnist. I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. thought.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] How I Learned to Stop Worrying and Start Loving Third-Party Data
    Just last week, Amazon, Twitter, and Netflix were taken down by cyber attacks in Europe and the US, in what popular technology site Gizmodo called “the beginning of a bleak future.” But there is a big difference in how first-party data and third-party data are perceived by marketers. What causes this difference? This is natural.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] 5 Do’s and Don’ts of Employee Advocacy
    Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter] Should You Optimize Content for Google AMP?
    Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Mobile is growing more powerful by the day, with 80 percent of people searching the Internet using smartphones, according to Smart Insights.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Twitter] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely. Frustrating.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Twitter] Today’s online influencers are wicked tough
    Influencer Marketing Adventure travel Ambassadors of the United States Anti-statism Audience Avinash Kaushik Blog Denial-of-service attack DNS internet Internet of Things twitterBack in 2006 when I started doing online public relations, blogger outreach was a minefield. Landmine? Solid ground? But it’s not like that anymore.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Twitter] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Here’s how. 1. Mobile ad spend is booming. climbed 89 percent to $15.5
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Twitter] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    It seems like there’s a huge financial gap developing between feed-based platforms (Facebook, Instagram) and communities built on one-to-one interaction (Reddit, Twitter). Reddit can be a dangerous place for brands. Everyone from Nissan to Google to REI has seen attempts to engage users on the platform go horribly wrong.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Twitter] 19 Brands with a Cult Following (And What You Can Learn From Them)
    Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. Brand ambassadors are a form of influencer marketing -- which, according to Twitter, is responsible for 49% of user purchases. Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit ? But how?
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Twitter] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on October 31, 2016; Length: 1:02:06).
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Twitter] Lead Liaison Debuts Integrations Marketplace
    Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison integrates with over 400 3rd-party applications. Social.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Twitter] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    The employer brand Twitter handle @lifeatgoogle might be corporately managed, but it mostly just retweets employees who post a vast amount about their life at Google. In the U.S., Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Twitter] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. No professional photographs, stock images, logos and definitely zero videos.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Twitter] 10 of the Best Podcasts About Business and Management
    In one episode, Bodnar welcomed Candor, Inc.’s Kim Scott , whose “radical candor” framework has transformed the way companies like Apple, Google, Twitter, and Dropbox handle team management. Today’s workforce is always on the go and multitasking. That’s why business management-oriented podcasts are so perfect for today’s professionals.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Twitter] How to Create Social Media and Content Marketing Synergy
    His goal is to generate 10% more followers on Twitter this quarter, and his plan is to create and promote the content that will make that happen. He’s thinking about Twitter cards and memes. For example, a majority of your audience spends time on Twitter. Check out the conversations that are happening right now on Twitter.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Twitter] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    So I posted this on Twitter: Nervous about networking at @Dreamforce ? also had six conversations on LinkedIn about potential projects and connected with 26 Partyforce followers via direct message on Twitter. Making connections at a networking event is awkward. They’re so forced, like bad blind dates. decided to find out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Twitter] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    This reminded me of a time when I became obsessed with Twitter debates a few years ago. It was bad for my health, bad for my wallet. I had become a Twitter tool. By Mars Dorian, {grow} Contributing Columnist. viciously addictive series has taken my mind hostage and filled it with warnings about the future. You get ranked. The problem?
  • OPENTOPIC  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] October 2016’s Best Inbound Marketing Ideas
    In the world of social media, Twitter made the unexpected decision to shutter Vine just years after purchasing the six second video platform for thirty million dollars. With Halloween night upon us, hopefully the only scares you got this month came from the trick-or-treaters and not the tail-end of Google’s penguin rollout.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] Make the Most Out of Social Coupons for Small Business Saturday
    Make sure to affix them to your social coupons so your posts are searchable in Facebook, Twitter, and your other social networks. This holiday season, we’re all about using social coupons to boost business during the hectic last months of 2016. billion. Email marketing in one way to take advantage of Small Business Saturday.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] Kimberly-Clark uses a social media quiz to woo young talent
    Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. Are you an original thinker? ” What did you get? Please be sure to let me know in the comments.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. Thanks to the introduction of Twitter polls, all that's changed. 10) eBay.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Twitter. Twitter is another social network with paid media placements. The example below shows how Acura used a Twitter ad to promote an interactive experience around one of its new offerings.  . Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Twitter] 6 Steps to Creating a Successful Instagram Marketing Strategy
    Connect with Jill via Twitter @jillphlps. Guest post by Jill Phillips. Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Image source: GoodFreePhotos.com. Determine Your Objectives.
  • FATHOM  |  MONDAY, OCTOBER 31, 2016
    [Twitter] Preparing for Digital Transformation: A 7 Step Plan
    With the accessibility of data and analytics, measuring content and optimizing accordingly can be as simple as checking Twitter’s built-in analytics platform and spending more time Tweeting about subjects that your audience loves. Businesses are no longer creating ‘just’ products. At least, the ones prepared for digital transformation aren’t.
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Twitter] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. The same switch has also happened in digital video, thanks to Facebook’s native video player (Instagram and Twitter recently allowed users to host videos natively in the platform as well).
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Twitter] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Twitter] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    As an alternative, if you can’t find someone’s email address, you can always use Twitter to reach out publically: Sam Hurley has hundreds of thousands of followers but still responded and shared my content: See how I used the same 2-step outreach approach like the email example from above? You’re in the right place. Great. Let's dive in.
  • HINGE MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Twitter] The Best Types of Market Research for Professional Services Firms
    Join us on LinkedIn , Facebook , and Twitter  for more insights on how to conduct research that will help your firm grow. Market research pays off for professional services firms. Who doesn’t want that? When I share this finding, the next question is almost always around what types of market research should be used. Secondary research. Voila!
  • CONTENTLY  |  FRIDAY, OCTOBER 28, 2016
    [Twitter] Pocket’s Next Frontier, and 4 Other Stories You Should Read
    The Drum: ‘You were on top of the world and now it’s over’: Vine star Jason Nash weighs in on the final days of Twitter’s video platform. Here’s what you missed while you were trying to put together a last-second David S. Pumpkins costume … ProPublica: Facebook Lets Advertisers Exclude Users by Race.
  • ION INTERACTIVE  |  FRIDAY, OCTOBER 28, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: October 24-28
    Twitter. While everyone is preparing their costumes, decorations and candy, ion has been preparing ghoulish delights for you in the form of interactive content marketing. There’s nothing to be scared of—only the latest and greatest of what’s going on in our industry. Creating engaging content is a top challenge for every marketer. Facebook.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 28, 2016
    [Twitter] 5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy
    The company’s website actually has a social media section that highlights the brand’s social channels, so visitors can easily connect with the brand via Twitter, Facebook, LinkedIn, and even Instagram—where it highlights its Blueprints for Athletes initiative. In my experience, delivering great service alone isn’t enough.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Twitter] 9 Lead Generation Mistakes Marketers Need to Stop Making
    On Twitter, your lead gen tweets should contain a value proposition, a short URL linking to the landing page with a form, and an image to ensure the post stands out. Twitter also offers lead generation cards that can help you generate qualified leads at a lower cost than most of the other major ad platforms. How to Fix It.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Twitter] 8 Personalities to Look for When Assembling a Content Team
    After all, After all, content consumption on Twitter has increased by 25% in the past two years alone -- and 76% of its users are likely to recommend a brand after a positive social media interaction with it. Not having enough of the right people on your content team is a problem for many of today’s marketers. Make It a Combo. Period.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Twitter] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    As a guideline, consider posting on Facebook three to 10 times weekly; Twitter five times daily; LinkedIn two to five times weekly; and Pinterest five to 10 times daily. With cooler weather about to usher in the holiday season, it’s not too early to start making plans for your holiday social media campaign. billion. Be observant.
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