• KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Twitter] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Twitter] 7 New Rules in AEC Marketing
    For the greatest impact, focus primarily on LinkedIn and Twitter. Twitter is an excellent space to share real-time updates, new educational content, and insights into your culture. Today, the AEC industry is a tumultuous place. Still other firms have merged to create new brands that require thoughtful management. It has to be: True.
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Twitter] IF you haven’t THEN you should use IFTTT for social
    IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Any questions?
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Twitter] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    When social networks like Facebook and Twitter became too big to ignore, many made the mistake of building their brands on properties that were not their own. Remember when infographics were the new and hyped thing? Content marketers thought the shareability code was finally cracked! The result? Enter the exciting new medium of video.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 7, 2015
    [Twitter] How Social Sales Meets Evolving Customer Expectations
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Make no mistake. Buyer behaviors have changed. They are more informed. They will frequently educate themselves about your products and services and will ask their peers for referrals prior to ever calling you. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 7, 2015
    [Twitter] My top 3 tweets #7
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Blog Top 3 Tweets this Week CEO SAP TwitterWelcome to my top three tweets for the week of June 29, 2015.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Twitter] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    We distribute content to Facebook, Twitter, LinkedIn, our website, and our blog, and launch banners ads, retargeting campaigns, emails, trade shows, phone calls, and text messages. I’m often asked, “Should I use an inbound or an outbound strategy?” What kind of question is that?” . ” . It looks like this: 2.
  • WEBBIQUITY  |  TUESDAY, JULY 7, 2015
    [Twitter] Seven Top Marketing Posts for 7-7
    Looking for advanced Twitter tips? How to be Twitterific – 39 Expert Twitter Guides and Tips (March 3). Which advanced practices are most helpful for Twitter marketers? Search Engine Optimization (SEO) Social Media Marketing Social PR Twitter advanced Twitter tips SEO tactics 2015 social media marketing guides social PR guides
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Twitter] Widen Top of Funnel Marketing and Generate More MQLs
    You can follow him on Twitter via: @brianhession. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. The programs we initiate need to produce leads from an audience that can be nurtured into a pool of viable MQLs. Summary.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Twitter] Still Using Bad Photos? You Need the Other High-Res
    or follow me on Twitter @bizmkter. Back in May we looked at (and mocked) the silly world of stock images , particularly for business marketers. Photos of sleek call centres, beautiful employees and cult-level enthusiasm are used over and over again by lazy marketers and agencies to break up text and create a home for alt tags.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Twitter] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    For example, let's say that you are running a promotion on Facebook and Twitter to drive traffic to your website. I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too. Check these things off your list, and you are home free. Analytics Daily
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Twitter] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    Crispin Porter & Bogusky created a way for people to link their Twitter accounts to their Domino’s account and order a pizza by tweeting the pizza emoji. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. great idea can inspire. Film. 1) 100. Mobile. 3) Cardboard. Integrated.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 5, 2015
    [Twitter] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! GerryMoran.png">. Gartner Research).
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Twitter] Size Matters: How to Run a Virtual Event with 18,000+ Registrants
    For instance, the best session we ran at our virtual event last year was given by Twitter’s Stephanie Hollingsworth who spoke about “Success within 140 Characters”. The topic was clearly relevant to a marketing audience for understanding how to leverage Twitter for demand generation initiatives. Good question! It’s that simple.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Twitter] Treat Content Like Confetti!
    GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. The same effect goes for thought leadership content. No one enjoys one big source of hard-to-consume content. One 18-page white paper placed on your company website can only be so effective. Source: IDG). Source: Bain & Company).
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Twitter] Consumer Brand SEO Pulse: 7.2.15
    This week, we cover apps vs. websites, micro-moments, Twitter and much more! Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Twitter] How to Create Irresistibly Shareable Content
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Mention them on Twitter with a link to the article or tag them in the update. We’ve all seen it happen, but we haven’t all made it happen.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Twitter] Call To Action: Close Your Buyer Journey Gaps
    You can read more about my marketing philosophy and get practical advice by visiting  www.unleashpossibleblog.com  or following me on twitter  @samanthastone . Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  Show a little love.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Twitter] How to Build Your Email List from LinkedIn and Twitter
    According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. Author information.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Twitter] How to Use Twitter’s New Video Response Function [Video]
    Twitter is one of the “OG” members of the social media landscape. These video responses could also pay huge dividends to businesses, large and small, that take the time to start integrating them into their Twitter interactions. Social Media Community Gary Vaynerchuck Twitter videoWhy, you ask? All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Twitter] 6 Critical steps to help fight for your online privacy
    Twitter and Instagram both give you the option of making your account private, although most people in our space wouldn’t do that. Twitter: https://support.twitter.com/forms/impersonation. Twitter:  https://support.twitter.com/forms/dmca. Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Twitter] A Mindset Shift for AEC Professionals
    Even if you can’t swing buy-in with relation to your firm’s Facebook or Twitter presence, urge employees to have complete profiles and then share your firm’s content on LinkedIn. Online marketing works. wide world of lead generation and business growth extends well beyond RFPs and networking events. Your Website. Video.
  • HINGE MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Twitter] SEO for Professional Services: A Conversation with Rand Fishkin
    On Twitter and LinkedIn? In the first part of our interview with digital marketing guru Rand Fishkin, we learned about the story of his journey to becoming a Visible Expert SM in search engine optimization (SEO) and content marketing. How to determine how much focus your professional services firm should have on SEO. Additional Resources.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Twitter] Social Content Marketing is Your New Fundraising Rocket Booster
    Twitter | Google+ | LinkedIn |. ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad. Social Media and Nonprofits
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Twitter] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    James hosted a Q&A on the  social media channel Twitter as a way to engage diehard followers of the widely popular  Fifty Shades of Grey  story and pique their interest in the most recent book to be published in the series, Grey. When executed well, Twitter chats can generate lots of positive buzz and interest in your brand. Yikes!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Twitter] 100 Things You Are Doing Wrong on Social Media
    You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not letting people know your company is on Twitter. You are not providing a list of company employees on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 1, 2015
    [Twitter] How I am Embracing Change and Living Purposefully
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. You can find him on Twitter (@wittlake) when he isn't working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. We’ve all said at some point that change is the only constant. But do we really love it? Overwhelming changes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Twitter] 30 LinkedIn Sales Triggers
    GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Get on their buyer’s journey radar. Develop your reputation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Twitter] 4 Steps For Improving Your Success Rate Asking for Links
    For Twitter, use private Twitter lists to assemble relevant information streams. Twitter in particular is one of the simplest social media platforms for actively engaging and building network awareness. If applicable, participate in relevant Twitter chats (just make sure you have something worthwhile to contribute).
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Twitter] Marketing Toolkit Essentials: CRM and Email Marketing Software
    On Twitter and LinkedIn? With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? What You Need to Know Before Choosing CRM Software. Capabilities.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Twitter] Tools I use to amplify social campaigns
    When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Engagement! That is where SOCi comes in. GaggleAMP. Buffer.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Twitter] How to Use YouTube Cards to Make Your Videos More Interactive
    Twitter | Facebook | LinkedIn |. YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. Author information. Jayson Duncan. Video
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Twitter] The Secret Life of a Social Media Manager
    also use this time to meet with our external partners—the platforms we use, like Hootsuite, Track Maven, GaggleAMP, and Twitter, to learn about new beta tests and product optimization strategies. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. 30AM: BUZZZZ!
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Twitter] Can't Focus? 5 Ways to Overcome Distractions at Work
    Twitter? Your phone buzzes -- you got mentioned on Twitter! How often have you or one of your coworkers uttered the phrase, "I wish there were more hours in a day"? But acceptance is the first step. The second? Making the most of your time at work so you can get more done in less time. We get it, though. But first, do a time audit.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Twitter] 10 Publishers Killing It on Instagram
    According to a recent Forrester study, Instagram boasts engagement rates that trounce Twitter and Facebook: 4.21% on average for an Instagram post, while neither Twitter nor Facebook break 1%. Businesses familiar Twitter best practices may hold on to the bias against using more than a couple of hashtags per post. John Deere?
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 30, 2015
    [Twitter] How to successfully harness the hashtag
    Blog Facebook hashtags hashtag tips how to use hashtags Instagram hashtags social media Twitter hashtagsBrush up on your hashtag know-how with these vital tips that even the biggest brands tend to forget…. The post How to successfully harness the hashtag appeared first on Connecting Element.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Twitter] Top 7 Branding Ideas for Your Consulting Firm
    On Twitter or LinkedIn? Here’s a simple fact of life in management consulting – every firm creates a brand. When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. Branding is tough, after all, and a learning curve is to be expected.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Twitter] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Author information. Neal Schaffer. Neal Schaffer. Facebook
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Twitter] My top 3 tweets #6
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Facebook, Twitter and LinkedIn must report how many of their member accounts are fake, dormant and active.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Twitter] The 100 Most Popular Emojis on Instagram [Infographic]
    Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days. Liked this article?
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Twitter] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. On Pinterest, people are looking for attire suggestions, while on Twitter, people are more interested in how-to posts. This post originally appeared on HubSpot's Agency Post. Analytics.
  • SYNECORE  |  FRIDAY, JUNE 26, 2015
    [Twitter] How to Use a Mobile App to Drive Online Engagement at a Live Event
    As the previous screenshot makes clear, Synecore’s main objective with the MINBOUND CHALLENGE was to drive live Twitter engagement during the event—attendees were only required to enter their Twitter handle to play, and most of the challenges revolved around either taking live pictures and/or tweeting in order to win prizes.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Twitter] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    On Twitter+ or LinkedIn? Marketing Departments often get a bad reputation for being an expense rather than a resource. In the past, data from marketing campaigns was difficult to access, and results were difficult to determine. Today, this is anything but the case. Know What’s Working. Spend Time in the Right Places. Online Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Twitter] Summer Is Here—Bring on the Interns!
    Is she interested in running field events, or managing the company’s Twitter feed? Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! As We Know, It’s All about Engagement. Your team has been provided an intern for the summer. Awesome! Now what?
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Twitter] Stop Focusing On The Sales Process, Silly!
    GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. Your Customers Are Researching For Answers To Help Them Buy. Forrester).
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Twitter] Content Marketing That Converts
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. That’s the secret to creating content marketing converts! The World Has Changed.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 25, 2015
    [Twitter] The Fish in the Barrel Don’t Like it When You Shoot
    or follow me on Twitter @bizmkter. We marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. We like them squished into subway cars, bouncing off each other in mosh pits or looking for a familiar taste far from home.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Twitter] 4 Twitter Tools that Help You With Customer Service
    Twitter has fundamentally changed the way that customer service interactions take place. Here are four interactive tools you can use for customer service purposes on Twitter : Twazzup. Twazzup is perfect for small business owners who don’t want to break the bank paying for Twitter monitoring. Twinitor. TweetDeck.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Twitter] The Emotional Role of Social Media Sharing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. Author information. Wade Harman.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Twitter] Choosing the Best Big Social Networks for Publishers
    Should you use Twitter or LinkedIn? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. It’s also a great way to take a Twitter lead you may have made and start creating a deeper relationship. Twitter. Or maybe Facebook? How many should you be on? All of them?
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Twitter] Business Blogging as an Equalizer for Small and Medium Businesses
    Instead, they use a multi-channel distribution approach, including: Aligning strategies with their social media teams to ensure a smooth hand-off of content for promotion to Twitter, Facebook and LinkedIn. Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] The Importance of Social Listening to Connecting With Prospects
    Join us on LinkedIn and Twitter to chat about additional ideas for connecting with prospects. Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. That advantage is social listening. But the advantages of social listening don’t stop there. Attract New Business.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] 4 Non-measurable actions every business should take
    Simply signing up for accounts won’t get the job done; you need to cultivate engaged consumer followings on the large social networks like Facebook and Twitter and some of the smaller, niche ones that make sense for your industry. The basis of any business is making money. Earning money is not always linear, though. Yes, it can.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Search & Explore: What Instagram New Features Mean for Businesses
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? It has remained a completely separately entity […]. Author information. Neal Schaffer. Neal Schaffer. Instagram
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Twitter] Stop Nurturing Me
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. You can find him on Twitter (@wittlake) when he isn't working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. I’m sick of being “nurtured.” Not me. Not my career. Not my business. To insert our perspective.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, JUNE 23, 2015
    [Twitter] Get Ready for Social Media’s Big Event Trend
    From Twitter’s Project Lightning to Snapchat's Our Stories to Instagram's Search & Explore: The increasing focus on social media and events
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Twitter] Why You Should Reshare Your Social Media Content
    This is especially the in channels where updates more fast, like Twitter. Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. More Posts Mean More Visibility. Edgar.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Twitter] Google has carnal knowledge of social
    Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Twitter] 5 Ways to Create More Touchpoints with Email
    Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. Above the buttons, you could say something like, “Like our Facebook page to receive exclusive fan surprises” or “Follow us on Twitter and be the first to learn about our upcoming promotions.”
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 23, 2015
    [Twitter] 5 Ways to Engage Employees To Build A Better Customer Experience
    Twitter | Facebook | Google+ | LinkedIn |. People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Social Sales
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Twitter] 7 Terrible Commercials You Wish You Could Unwatch
    And while we commend them for creating a campaign around a trend, we'd argue that there are more effective ways to leverage GIFs in your marketing and advertising -- like Twitter, for example. We're almost at a loss for words, so we're going to allow Twitter to react for us on this one: 4) East Hills Mall: Back to School. Alright.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Twitter] Best Practices for Content Marketing through Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 22, 2015
    [Twitter] Content And The Future Of B2B Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically changed our world. ”   [Tweet This!]. Check out my presentation below.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Twitter] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    also took some of the elements from my original flat images and rearranged them to create other promo images, like the Twitter image below: Wish there were a checklist of all of the different promo images you might need for your campaign, along with the corresponding pixel dimensions? Twitter post image: 1024 x 512 pixels*. Not sure?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Twitter] Beyond the Basics: How to Increase Conversions on Twitter [Free Webinar]
    When you first get started with Twitter, there are plenty of resources to help. Where do you turn for helpful, actionable advice to help you optimize your Twitter strategy? Live webinar w/ @TwitterSmallBiz & @HubSpot - How to increase conversions on Twitter #TweetSmarter [link] ". Want to tune in? Webinar Details.
  • MI6 MARKETING AGENCY  |  SUNDAY, JUNE 21, 2015
    [Twitter] My top 3 tweets #5
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Welcome to my top three tweets for the week of June 15, 2015. All I ask is you consider hiring my agency one day!
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Twitter] Want to Be More Creative? Try These 8 Tools
    Prompts makes it easy to write from anywhere by automatically backing up your writing to Dropbox, and you can export your work to Evernote, Day One, Facebook, Twitter, or your email. 3) Coffitivity. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Plus, it's free. 2) Prompts.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Twitter] New Data: Should You Include Social Media Icons on Your Homepage?
    The most popular platforms are Twitter and Facebook , representing 54% of homepage social media links. Twitter, at 27.1% is the most popular social media platform for homepage linking, which is interesting to note since Facebook has over one billion users compared to Twitter’s 300 million. Twitter. Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Twitter] Mautic Offers Free, Open Source Marketing Automation
    It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. The only real question about free, open source marketing automation from Mautic is what took so long. Small businesses constantly cite cost as a major roadblock to adoption. So the opportunity seems obvious.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Twitter] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    Twitter. Twitter has become the optimal network for thought leadership and branding. But Twitter can be noisy. Visuals are also becoming critical on Twitter as a way to differentiate tweets on the same topic. Twitter Header: Your header is the background image that sits behind your profile photo. Take a look!
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Twitter] How Do People Use Twitter? [Infographic]
    With over 270 million active global users , Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites. But just because lots of people are on Twitter doesn't mean they all use it the same way. EDT / 10 a.m. Social Media Marketing Data Daily
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Twitter] 11 Tips to Help Improve Your Brand's Communication Strategy
    This is a great example of how Oreo engages its customers in playful conversation on Twitter that syncs with the rest of the brand’s strategy. JetBlue responds quickly to customer service questions on Twitter. If your brand is going to go on Twitter for customer service, it’s important to be committed. Mothers! Your Questions.”
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Twitter] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Here's an example on Twitter. Visual content is in high demand. But honestly. who's got time for all that? How, you ask?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Twitter] You Need To Dish Out Delicious Content!
    If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. Source: Twitter). Picture this. What a yummy idea!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Twitter] How To Get Publishers to Open Your Link Building Requests
    Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. What do you think?
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Twitter] Periscope Up: Is Live Interactive TV (Finally) Here?
    Periscope may have the advantage because its owned by Twitter and has the advantage of it’s social graph.). Twitter hasn’t released growth numbers since.). It’s true brands already use Vine to show behind-the-scenes footage and Twitter to engage in conversation with followers. How It Works. Real Thing or Fad?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 18, 2015
    [Twitter] Get More Twitter Traffic With Your Evergreen Blog Posts
    Twitter | Facebook | LinkedIn | Pinterest |. Get More Twitter Traffic With Your Evergreen Blog Posts by Leah Mazur - Maximize Social Business. One simple, almost effortless, way to drive more traffic to your website is to increase your tweeting frequency of your evergreen blog posts. post on how to […]. Author information.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Twitter] 25 B2B Social Media Statistics About Platform Usage
    Share your thoughts on Twitter with #b2bstats or in the comments below. 83% of B2B marketers use Twitter ( Tweet this stat ). 19% call Twitter their most important platform ( Tweet this stat ). Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Twitter] The new urgency to create sticky content for Facebook
    Both Twitter and Facebook have their own video players now so you don’t have to leave the site to enjoy the latest adventures of cats and their cardboard boxes. One of the challenging things about marketing today is that the rules of engagement are constantly shifting. Often, a strategy that worked yesterday will not work today. Yikes.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Twitter] 5 Tried-and-True Tools for Growing Your Email List
    From pop-ups to sticky bars to Twitter Lead Generation Cards, all of these resources are designed to help you maintain and scale a healthy email list. While MailMunch does offer paid versions , you can register one site with unlimited forms, page level targeting, and integrations for free. 5) The Twitter Lead Generation Card.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Twitter] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 17, 2015
    [Twitter] Facebook’s Latest Update: Guidelines for Hospitality Marketers
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. No surprise here – more updates from Facebook! Over the past week, Facebook has unveiled a variety of significant updates. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing. events.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Twitter] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing. Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. About KEO Marketing.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Twitter] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing. Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. About KEO Marketing. Awards | KEO Marketing KEO News
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Twitter] Enterprise gamification is a spoon full of sugar
    Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 16, 2015
    [Twitter] Content Marketing Is the Core of Thought Leadership
    Twitter | Facebook | LinkedIn | YouTube |. I spent last weekend at a college reunion with an endless array of incredibly talented people. common theme in many of the wide-ranging conversations was, “What are you doing now?” Author information. Justice Mitchell. Content Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Twitter] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time  – Mark W. If you’re new to the Twitter world (or just hoping to get better at it), then this book is going to be your best friend. Do It! Do It! Do It! Schaefer.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Twitter] Content Marketing Manager Job Description
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Twitter] 4 Ideas to Generate Blog Topics
    You can also find him on Twitter , Google+ and his personal blog. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? If you’re stumped about what to write next, try these four ideas and see how far you get. 1.
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 16, 2015
    [Twitter] My Top 3 Tweets #4
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Visual content almost always generates more engagement on Twitter. No 3: Top Brand CMOs on Twitter (or not).
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Twitter] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
  • MARKETING ACTION  |  TUESDAY, JUNE 16, 2015
    [Twitter] Where Content Marketing Meets Customer Experience, Part 2: Relevancy
    immediately follow Amtrak on Twitter after that, because I so appreciated the customer service. Speakers included Jamie Turner , the CEO of 60 Second Communications ; Joyce Sullivan , founder and CEO of SocMediaFin, Inc.; Nicole Kroese , marketing and partnerships director at Likeable Local. So Nicole, can you take it away? Customer service.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Twitter] What's It Like to Go on NPR? Inside One HubSpotter's Experience
    Either people are apologizing when they are using them around me, or people are defiant about it and defend themselves.". "I honestly don't care if people use them on Facebook or on Twitter or in personal notes," she said. Some people don't need the spotlight to shine. Turns out we weren't the only ones who loved it. And who could blame her?
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