• ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] A Marketing Automation Evangelist and Change Management
    Follow Mathew on twitter to learn more about marketing automation and insights gained from his role at Salesforce.com. had the opportunity to ask Mathew a few questions about his role (one of the best job titles I have ever come across) at Salesforce.com and the inspiration behind the eBook.  What is your strategic focus?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] B2B Sales Prospecting: Remember to Finish Listening!
    Learn more at jeffshore.com and follow Jeff on Twitter. 'AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Most people do no listen with the intent to understand, they listen with the intent to reply.”. Stephen R. Covey. But, you could be wrong.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] Data Visualization: the Way of the Future, or Just a Trend?
    You can follow him on Twitter @NickARojas. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. In business, this enhanced speed of thought can be good news for the bottomline. About the Author.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] 5 Small Businesses Excelling on Social
    Twitter. ” Davis uses her own personal Twitter account to draw people to her Facebook page. She has amassed 2,436 Facebook likes and more than 1,600 Twitter followers. Twitter. Twitter. Twitter. Twitter. However, SMBs are making waves of their own. Epicurean Connection. Website. Facebook.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] The Importance of Marketing Awards for a B2B Demand Generation Agency
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing Awards , Marketing Metrics , Sales Leads , sales-ready leads. think the importance is simple.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Now, customers take to Twitter even before they call you. And things are only going to get worse if your B2B company isn’t on Twitter. B2B Startups Need One Twitter Touchpoint To Rule Them All. Twitter provides companies the opportunity to engage with customers and answer questions coming in from different locations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] 3 Steps to Building a Better B2B Target Account List
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Twitter] 6 Ingenious Microsites You Could Play With All Day
    There is no "point" to emojitracker.com -- it was created by Matthew Rothenberg , former Head of Product at Flickr and Bitly, as an experiment in real-time tracking of all emojis used on Twitter. 'When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. Send ''em the link.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Twitter] In a Data-Driven World, What Is Highly Effective in Social Media?
    For Twitter, some say use 100 characters of the 140 limit. If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. Eastern time.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Twitter] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Klout is free for public use -- just make sure you sign in using your Twitter or Facebook account to connect your true social value! Your influence is scored on a 1,000-point scale measured by the frequency of how much you are retweeted, replied to, mentioned and followed on Twitter. ” Lovely sentiments. Content Analysis Tools.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Twitter] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Twitter] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Twitter] Write search optimized headlines but have a heart
    Your article will never go viral, it’ll never be shared on Facebook, Twitter, Pinterest, reddit, or even on Google+. 'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Twitter] In the Content Marketing Kingdom, Third-Party Experts Rule
    You can follow me on Twitter at @fearlesscomp Filed under: Buyer Personas , Content marketing , Demand Generation , Fearless Competitor , Find New Customers , Marketing Awards , marketing campaigns , sales challenges , sales funnel. agree, and the post by this title at MarketingProfs.com verified their approach. ” Amen, Phil.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Twitter] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? b) Twitter. a) Twitter. D)  Actually 44% of all Twitter users made an account and then abandoned twitter never using their new accounts.  Metrics suggest 44% of Twitter uses never tweet. b)  VK.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Twitter] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Twitter] Florida gets its own BtoB demand generation agency – Find New Customers
    You can follow me on Twitter at @fearlesscomp. 'Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. Why does that matter? As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle things like: Buyer Personas. Lead Scoring.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Twitter] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. 'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? What makes Red Bull different?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Twitter] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    When a big donation came in, the non-profit took a second to show its appreciation on Twitter. Tips: Include the Twitter handle of the donor or volunteer in the post so it shows up on both your site and theirs. For instance, ask your Facebook fans to follow you on Twitter. Did you know we have a generous non-profit discount ?
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Twitter] Full-Service Technology Vendors: Marketing Automation Support and More
    You can read more of Lauren’s work at osscube.com/blog or follow her on Twitter @LaurEKatz. 'It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. Web design and development.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [Twitter] Find New Customers now in Florida
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , Demand Generation , Find New Customers , Sales Leads. 'The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. Love comments here.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Twitter] 8 Ways to Use Video to Make the Most out of Event Marketing
    Go even further by running a pre-event contest on Facebook and Twitter that will generate engagement and shares for your brand well before the event. 'Imagine that in three months, you’re flying out to set up your booth at your industry’s biggest conference. But you’re also right in the middle of 350 other exhibitors with the exact same plan.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    At the same time, according to an infographic provided by Simply Measured , both photo and video posts shared on Pinterest now drive more traffic than Google Plus, Twitter, LinkedIn, and StumbleUpon combined! With a little care and thought, any blog with an empty viewer  can be grown into an influential force  by following 6 essential ideas.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Twitter] How to get Started with Marketing – Step 2 – Content Marketing
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , Content marketing , Customer personas , Find New Customers , Sales Leads. I’d also like to point out that the financial problems in the Wall St. Have Problem. Need Solution.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Twitter] The 12 Types of People You’ll Meet at a Conference
    ” Superfans never forget to include a speaker’s Twitter handle in hopes that he or she will retweet or reply. 'To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? Should you be networking to make connections with smart people? 10) The Spy.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Twitter] Getting Started with Video Marketing: Q & A
    The traditional definition is a lead who converts to a customer; for you, it could be getting someone signed up for a trial account on your website, converting someone who watches a video into a Twitter follower or a member of email list, and so on. 'This post is a continuation of last week’s “ Is 2014 the Year of Video Marketing?”
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Twitter] How to Write Better Headlines [Infographic]
    You''ve got to make it work for Twitter and Facebook and LinkedIn and Pinterest and Google and Bing and any other network you hope to be found on. 'Truthfully, I think the hardest part of blogging is coming up with a great headline. In just a few characters, you''ve got to instill intrigue, yet answer questions. Blogging copywriting
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Twitter] 10 Questions to ask in a B2B Content Marketing Questionnaire
    LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • HINGE MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Twitter] Differentiation Case Story: How RS&H Shared Innovation Across Industries
    On Twitter or LinkedIn? 'For over 70 years, RS&H had played a key role in some of humanity’s most staggering accomplishments, creating launch infrastructure for manned and payload-bearing space flights since the Apollo program. Which characteristics defined the RS&H approach whether they were shaping launchpads or toll systems?
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Twitter] How to Benchmark Your Hospital on Social Media
    See our infographic below for a summary of our key findings and download the full report to find out the correlation between health system size and engagement rate, specific engagement benchmarks for Facebook and Twitter and how to set an appropriate engagement goal for your organization. How do you know what is a good engagement rate?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Thought leadership was my idea. No sales pitches. Vendor.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 14, 2014
    [Twitter] #ProspectingChat: Sales Enablement Goals and Best Practices
    'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Here are some details about today''s Twitter Chat: Date: Thursday, August 28, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat Topic: Sales Enablement. Today we’ll focus on the struggle to define sales enablement practices.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Twitter] 6 Perfect Places for Your Email Sign up Forms
    sign-up form on Twitter Did you know that you could use Twitter to beef up your email list? For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. ” 5.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Twitter] Are QR Codes Dead?
    And, besides QR codes, there are other effective ways to attract people to your website, add you on Twitter, or buy your product -- you can click here for some ideas. 'Just a few years ago, QR codes seemed to be "the next big thing." But I''ll be honest here: I''ve never scanned a QR code in my entire life, and I''m pretty tech-savvy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Twitter] Social Media and the Stock Market: A Lesson in Global Manipulation
    QANTAS Chief Executive Officer Alan Joyce told The World Today, “we first noticed a problem when our share price started to collapse, and that’s because of these reports coming out of Twitter.”. Follow @kate_prince on Twitter. 'By Kate Prince, {grow} Community Member. hacker starts an online rumor about a place crash. Read on. Read on.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Much as I describe the evolving role of TV advertising in my essay, the IBM campaign only begins there, but the conversation continues on other online platforms like YouTube , Twitter ( #IBMer ), and employee blogs, just to name a few. special thanks to everyone involved for all their hard work. But what might that future look like?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] How to Promote Your Content Using Paid, Earned & Owned Media
    to over $20 on networks like Facebook, Twitter, and LinkedIn. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. If only it were that simple. The Tactics of Content Promotion. Content Coverage. Syndication.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Don’t Ignore These 10 Financial Services Marketing Trends
    Learn more about Martha , or connect with her on LinkedIn or Twitter. 'Technology and changing customer demands have started to reshape the way banks and financial institutions not only do business, but market their brands, products and services. Customer Engagement is not a passing fad.  Data Integration becomes mission critical.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Twitter] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    You can also use marketing automation on social by creating targeted lists of important contacts to monitor on social media and setting up email alerts for when one of those contacts mentions you (or a specified keyword) on Twitter. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead. BUSTED]. to 7%.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Twitter] How to get start with Marketing – Step 1 – Buyer Personas
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas. 'As the author of a recent post on the growing importance of marketing. How Marketing Grew to be the Most Important Area of Your Business (without your knowledge). Joe Pulizzi.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Twitter] How to get start with Marketing ��� Step One
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas. 'As the author of a recent post on the growing importance of marketing. How Marketing Grew to be the Most Important Area of Your Business (without your knowledge). Joe Pulizzi.
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [Twitter] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    ExactTarget has incorporated their blue and orange branding throughout, so you really feel like you’re watching the piece on a branded channel, and you’re encouraged to participate in the discussion as Kyle and Jay’s Twitter handles are on screen for you to engage with the entire time. The lesson for marketers?
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Twitter] Top 6 Essential SEO Elements for Marketers New to SEO
    Building a social presence and sharing this content on Twitter, Facebook, LinkedIn, and Google+ will help build quality links back to your content. 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. The first is obvious.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Twitter] Are anonymous communities most authentic?
    Reddit , Twitter, most message boards, and even Facebook (if you’re smart) allow anonymity. Facebook, Twitter, Reddit, Google+, Tumblr, and an infinity of forums and apps churned in response toRobin Williams’ suicide. '“A s long as the roots of relationship are not severed, all is well. Maybe. Goaded? Bullied.
  • HINGE MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Twitter] Video Marketing Tips for A/E/C Firms: 7 Best Practices
    On Twitter or Facebook? 'All A/E/C firms have stories to tell. From pulling clients out of technological tailspins, to helping them salvage the design of a complex structure within restrictive land-use regulations. These are stories worth sharing, and are great ways of showing what your firm can do. Lead with the story. Keep the pitch subtle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Twitter] The Time for Twitter is NOW
    'Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. Christel Quek of Twitter.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Twitter] How to Create Secure Passwords You Can Actually Remember
    for Twitter, and 1l1k3 GR1T5 1nth3m0rn1ng!" 'How many total passwords do you think you have? Thirty? Now think: How many of the same passwords do you use for entirely different accounts? That number might be equally as scary. You''re not alone. And if that one password is too simple, it''s even easier for other people to access your accounts.
  • HINGE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Twitter] How Visible Experts Get on the Fast Track
    ” On Twitter or Facebook? 'In our Visible Expert research report series, we’ve investigated the impact that high visibility experts have on their own firms and their clients, as well as the tools that experts use to build their profile. And what we found took us by surprise. And after a little bit of digging, we found out how.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Twitter] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. or follow me on Twitter @bizmkter. 'I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. Its time, I believe, we added content to that list. Content is a monster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Twitter] A guide to free and easy influencer research tools
    asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” was embarassed for this Fortune 500 company that equates Twitter followers with influence. This reflects the effort I put into building an authentic Twitter audience. Klout.
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Twitter] The Week's Best Content About Content
    Data-Backed Twitter Tips You Should Know. 'When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get. and so on and so forth. Tweet. The Real Reason No One Shares Your Infographic.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Twitter] Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? [VIDEO]
    Weist shares her perspective on the viability of using Twitter as a small business. key takeaway that Weist shares: Twitter allows small businesses to listen and learn from their customers, then respond in real time. The post Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? © 2014, VR Marketing Blog.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 8, 2014
    [Twitter] Facebook Mistakes Your Real Estate Brokerage is Making
    Related Stories Optimize Twitter to Maximize Real Estate Results How Real Estate Brokers Build Meaningful Social Media Connections 3 Keys to Creating Real Estate Customer Loyalty Through Social Media. 'Facebook mistakes. Your real estate brokerage has made them. However, some of the worst mistakes are the ones that often go unnoticed.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Twitter] You���re Taking These Marketing Maxims Way Too Literally
    ” You’re probably aware of this framework, which suggests your sharing strategy (especially for Twitter) should be mixed as such: 60% tweets of relevant content written by others. 'I’m guessing I read 500 headlines each day. might skim 50 or so articles. And I go top to bottom on 5 or more. We get it. People like it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Twitter] Monetizing blog comments: Why your blog is economic gold
    If you want to know what people are saying about your posts, you have to scan Facebook and Twitter and Google+ and everywhere else a conversation can be had. ” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. Thank you. Theyre not.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Twitter] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    All the major social and digital collaboration channels from Facebook to LinkedIn, Twitter, YouTube, Pinterest, Instagram, Skype, SlideShare, and more are offering targeted advertising as well as retargeting as a means to boost lead generation. problem I have frequently pointed out in my writing. Optimize Your Landing Page. Try it!
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Twitter] Interesting Infographics: Enhance Your Twitter Strategy With These New Stats
    'Have you ever wondered how many times companies receive Twitter mentions on a daily basis? These significant questions and more are answered by the media monitoring company Mention , which created the infographic titled, “5 Surprising Figures You Need To Know To Improve Your Twitter Strategy.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Twitter] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Tl;dr.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Twitter] 5 Tips to Get Social with Your Customer Service
    Create a dedicated social channel on Twitter. Twitter has become a customer service mecca. People flock to Twitter to voice their concerns, ask questions, and gain resolutions to their issues. Customer Service Social Media Customer service customer support Facebook Twitter Don’t erase complaints. Play nice.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Twitter] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1.
  • HINGE MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Twitter] What Does Your A/E/C RFP Response Really Look Like?
    On Twitter or Facebook? 'In professional services firms and beyond, any point of contact between your firm and your audience represents your brand : a magnet, a website, a proposal, anything. The sum of these experiences will define your identity in the eyes of prospects and clients. The Lost Bid. Shouldn’t it speak for itself?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 7, 2014
    [Twitter] How to Build a Super Tribe using Google+
    If Twitter enabled coffee shop conversations, then Google+ is the new town square. But they don’t matter 10 Things You Probably Don’t Know About Google+ 7 Ways Blogging Makes You a Better Leader How to fix Google+ 3 Twitter best practices that unlock business success. 'By Martin Shervington, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Twitter] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    16) 36% of all marketers have found a customer via Twitter in 2013. 'Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” ” Don’t worry. Your instincts are dead-on. 1) What Is Demand Gen? 11) U.S.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Twitter] 4 Simple Ways To Get Started on Your Branding Strategy
    Facebook and Twitter, although similar in terms of purpose, certainly differ in terms of approaching content. For Twitter, on the other hand, snippets of information and time-sensitive links are generally more appropriate. 'Good branding is essential for every business, no matter how big or small. Decide On Your Brand Image.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Twitter] A Structured Day in the Life of an Outbound Prospecting Rep
    Follow him on Twitter and LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. Fighting the temptation of “more!”. We need MORE leads!” 30 a.m.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Twitter] Marketing Automation: How to Choose the Right Software for Your Firm
    On Twitter or LinkedIn? 'If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. Let’s get started. Preparing for Research and Evaluation. Determine if your firm’s current marketing strategy is working.
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Twitter] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    Join Twitter. Undoubtedly, LinkedIn and Twitter are the most effective social networks. Based on the study by  B2BMarketing.net , 74% of B2B marketers have a regularly updated LinkedIn profile and 73% are active on Twitter. On Twitter, the best time to post is from 1 p.m. LinkedIn Group Tips. Content is King. to 6 a.m.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Twitter] 5 Data-Backed Twitter Tips You Should Know
    'To actually grow your business with Twitter, it''s not enough to merely tweet for the sake of tweeting -- you''ve also got to measure your efforts, and analyze them to see your performance. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. Data-Backed Twitter Tips to Try. Twitter
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 5, 2014
    [Twitter] How to Become a Pinterest Warrior
    After all, we’re talking about a network which offers traffic that is more likely to drive sales than either Facebook or Twitter. 'Are you using Pinterest effectively? In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. Where should you start?
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Twitter] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 1) Improve Multimedia With Twitter Cards. Follow him on Twitter @LM_Strain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 5, 2014
    [Twitter] 10 Fun and Interesting Presentation Ideas
    Related Stories Creating the beautiful blog with Stanford Smith How to find homegrown content marketing evangelists The 5 types of company Twitter accounts: What’s right for you? 'At some point in every business person’s life, you will have to give a presentation and if you’re like me, it can still be an anxious experience.
  • ENGAGE  |  MONDAY, AUGUST 4, 2014
    [Twitter] Staying Ahead of the Content Curve
    Image: Content Council Twitter 'I recently hosted a roundtable at the Content Council “Content Reimagined” conference , the annual New York check-in for content agencies and brands across the country. It was a great event, full of interesting presentations on the future of content marketing. Here are just a few takeaways from our chat.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Twitter] Social Media Referral Traffic Tactics
    Twitter : Twitter updates are a sort of tease, you can’t pack everything you want to say in 140 characters which makes linking to external content a best practice. 'By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Not Forgotten.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Twitter] How to Use Twitter for Social Selling [SlideShare]
    Searching for the hashtag #socialselling on Twitter turns up tons of tweets from thought leaders, salespeople, and technology vendors. Can communicating with prospects and customers via Twitter and LinkedIn actually translate into sales dollars or solve major process problems? To read more content like this, subscribe to Sales.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Twitter] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Twitter] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). 'If you have great content, why not reuse it? Often people think that once content has been created and shared, that’s it, time to move on to the new piece of marketing content. Paid advertising.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Twitter] Maximize your social media marketing with Twitter’s new analytics
    'For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? With Twitter’s new analytics, you can do that more than ever before! No more!
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Twitter] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
  • HUBSPOT  |  SUNDAY, AUGUST 3, 2014
    [Twitter] This Week's Top Content: 4 Must-Read Posts on Marketing Optimization
    Last week, it seemed as though various aspects of using Twitter for marketing was the hot topic. So take a few minutes to catch up on what you''ve missed this week and learn how you can optimize your blog posts, your website, and your Twitter account. This week, the most popular topic was optimization. Tweet. Tweet. Tweet. Tweet.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Twitter] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. This B2B marketer brings together a few thought leaders in the space and encourages viewers to submit questions through G+ and Twitter using the #DellHangout hashtag. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Twitter] Facebook, OkCupid, and the Ethics of Online Social Experiments
    Or Twitter. 'Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users'' emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently. We''re All Part of These Experiments.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Twitter] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. 1) Create a stream on Twitter with popular hashtags.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Twitter] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. On Twitter or LinkedIn? According to Social Media Examiner, the majority of marketers devote 6 or more hours to social media each week. Branding.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Twitter] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter  for network history.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 31, 2014
    [Twitter] #ProspectingChat: Experiences Outsourcing Inside Sales Functions
    'It''s time for another #ProspectingChat over at AG Saleswork''s Twitter account. As well as sharing many insights from sales and marketing thought leaders throughout the day, we will also be hosting a Twitter chat at 1:30 PM EST / 10:30 AM PST. Date: Thursday, July 31, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Twitter] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    By now you have a pretty good handle on Facebook and Twitter, but have you branched out to Google+ yet? 'It wasn’t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy. Create videos.
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Twitter] Internet Trolls
    The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. 'Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs. 
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Twitter] The Definitive Guide to Awkward LinkedIn Networking
    Twitter is for sharing. 'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Pinterest is for inspiration. YouTube is for videos. But LinkedIn? That''s the one social network that I actually use for networking. Take a look, and let me know if I missed any.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Twitter] Exciting Healthcare Technology Requires Innovative Digital Marketing
    Even cooler, Octovis can listen to a doctor’s interaction with their patient and input the data it recorded into the appropriate databases while blocking feared distractions like texting and Twitter. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Maybe someday! Via NPR. Via Healthcare Success. Via Time.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Twitter] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    If you''re one of those companies that needs to step up their customer service game on Twitter, keep on reading. What you’ll notice is that they delight their customers by keeping their posts personable, happy, and spunky -- for example, every time the account changes hands, they introduce the person taking the Twitter reins.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Twitter] 7 Skills To Look For When Hiring A Content Marketing Strategist
    So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. agree!
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Twitter] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    On Twitter or LinkedIn? 'Congratulations! You’re generating valuable online content that reflects your A/E/C industry expertise and experience. great reputation with high visibility—these are what we consider key to a successful brand. The only piece of the puzzle that’s missing is the presentation of offers. Emails. Appeal.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Twitter] Supercharge Your Sales and Marketing Vocabulary
    Follow him on Twitter 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. What''s in it for me?" not you.
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