• SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Twitter] 4 Tips For Using Facebook to Market a Conference
    It’ best to leverage multiple social media channels to market your event, platforms like Twitter, Instagram, YouTube, Pinterest, and Facebook. Second, it’s the largest social network there, which allows you access to the largest pool of people relative to other networks like Twitter or Instagram. Why Facebook? Run a Facebook Ad.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Twitter] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Let’s face it – people are savvy to advertising. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years. In fact, 92% of consumers – wow!
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Twitter] 5 Things Your B2B Buyer Wants You To Stop Doing
    On Twitter or Facebook? I’ve spent a lot of time in the buyer's seat as a former manager, executive, and corporate buyer. I’ve observed both others’ and my own reactions to sellers’ presentations. Some of it is great. Some of it is mediocre. And unfortunately, some of it is completely off the mark. “Stop.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Twitter] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    As you go down this road of sharing video content across a myriad of distribution channels (your own landing pages, YouTube, Facebook, LinkedIn, Twitter, Vine, etc.), be sure to think about how to centrally manage those video assets and what your primary hosting platform is going to be. Look out YouTube. Here comes Facebook.
  • HINGE MARKETING  |  THURSDAY, APRIL 23, 2015
    [Twitter] Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)
    On Twitter and LinkedIn? Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. In this Slideshare presentation, learn the ways buyers check you out, as well as the top referral sources for professional services firms, and the importance of cultivating a strong online presence. Enjoy!
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Twitter] How to Market a Conference Using Twitter
    By way of example, here are some tips for marketing and promoting your event with Twitter. Twitter. Twitter has roughly 288 million monthly active users. Keep in mind, Twitter is only one platform; you should take advantage of multiple social media platforms to maximize the impact of your message. Takeaway.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Twitter] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    10.30am: Send out the Twitter Tuesday tweets. Use this time to locate industry influencers on Twitter and create a list so that you can engage with them directly. After checking Twitter, that is. Social media never sleeps, find out how you can fit it all around your day. 8am: The morning commute. 9.30am: Sync up with your teams.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Twitter] Marketing Automation ~ What are You Automating?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Marketing Automation ~ What are You Automating? Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. by Joe Ruiz - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Twitter] Change the Channel to Ignite Content
    As interesting as The Thank You Experiment was, the channeling experiment was just as interesting… The results are in … Within 24 hours, the post on the LinkedIn channel received 11,198 views, 440 likes, and 93 comments.  I started getting 10-15 Twitter mentions an hour as people started sharing. The answer is YES. ” No upselling.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? With a strong value proposition.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] 7 Tips to Creating a Memorable Slogan
    Use Twitter to host a slogan contest with a designated hashtag to track entries. What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post , the top four most recalled slogans are: Just do it!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] Survey says: ANZ Companies use social media for business
    Andrew Miller, CEO of Guardian News & Media is quoted as saying “Twitter has really helped the Guardian – we’re at the heart of breaking news. Twitter is the fastest way to break news now. Over 53% of journalists use microblogs like Twitter, so if you want to communicate with them, you need to be there too. Social Media Use.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    MKTGNation was trending on Twitter! Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you not?—#MKTGNation The theme for this year’s summit was “Inspiration in the Nation.” It surely did not disappoint.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] Why the economics of blogging are diminishing
    Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. often catch myself clicking on Twitter and Facebook vids, even if I’m not interested in the headline. Make each post solve a specific problem and go deeeep.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Twitter] Twitter Announces You Can Now Receive Direct Messages from Any User
    Twitter announced they made a major change to Direct Messages making it easier to communicate one-to-one or to groups on the social network. According to Twitter’s blog changes also include: A setting that allows you to receive Direct Messages from anyone, even if you don’t follow them. All rights reserved.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Twitter] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    Twitter | LinkedIn |. When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. Author information. Jim Belosic.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Twitter] How To Make Your Marketing Meme-tastic!
    In the example below, the twitter account for the fictional Game of Thrones character, Tyrion Lannister, jumped into the trending hashtag #MyRealityTVShowWouldBe. Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark. Meme Evolution. ’ anyone?) Marketing With Memes.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Twitter] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    We are excited to be participating in an upcoming IBM Twitter #SWFChat on Tuesday, April 28, from 1–2 p.m. He is ranked #3 on Social Media Marketing Magazine’s “ Top Marketing Professors on Twitter.”. Just log onto Twitter around 1 p.m. Professor Kimberly A. Professor Gary R. Want to follow along? FOR EWORD by David C.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Twitter] Why Social Recruiting is Like Catching Pokemon
    Twitter | Facebook | LinkedIn |. Tell me who you need to hire, and I will tell you how to find them. When catching Pokemon (please tell me you know what I’m talking about, if not check it out here) or hunting, you don’t use the same approach to catch a deer (or a Pikachu) and a pheasant. This is the same for […]. Laurianne Laval.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Twitter] Hey Marketing: An Inquiry Is Not A Lead
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. Research shows that as much as 71% of inquiries are completely wasted.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Twitter] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    You can follow Brian Carroll, Executive Director, Revenue Optimization, MECLABS Institute, on Twitter   @brianjcarroll. Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The It’s about progression. What is a customer journey map?
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Twitter] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Twitter] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Twitter] 5 Signs Your Company’s Blog Is Failing
    Twitter | Facebook |. You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. So chances are you’ve started a blog. Author information. Dave Schneider. Dave Schneider contributes a monthly column on Blogging. Blogging
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Twitter] 6 Vital Features to Look for in Marketing Automation Software this Year
    The value of a software platform that enhances a business’s capabilities to target users through networks like Facebook and Twitter cannot be understated. Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. Lead Scoring Capabilities. Progressive Profiling.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Twitter] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Twitter] LinkedIn Launches Content Sharing Tool Called Elevate
    Sharing on LinkedIn and Twitter is done via the Elevate mobile and desktop apps. LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. The goal is to help companies increase engagement and content sharing by their employees.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Twitter] Marketing Automation, Meet Customer Communication
    Marketers will clap on about the customer experience, but mostly we want testimonials and Twitter followers, and certainly not anything to do with money. or follow me on Twitter @bizmkter. Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. For real. Ownership: that’s how. Why us?
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Twitter] Electoral dysfunction: Why the party marketing machines aren’t working
    For all the televised leadership debates, Twitter feeds and baby kissing, politicians are simply failing to connect with their audience. Come May 7 th , Britain will go to the polls to elect a new government. Political parties and parliamentary candidates are in overdrive – trying to persuade the electorate to say yes and vote for them.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Twitter] 8 (Free) Google Resources B2B Marketers Need To Know
    Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Needless to say, Google continues to launch new functionality and change product offerings.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Twitter] Making MarTech Investments? Bet on the Customer
    Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. This does not sound like the brand-driven, creative CMO we know or often think of leading marketing teams. According to Scott Brinker (a.k.a. They are your technology portfolio manager.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Twitter] 5 Top Social Media Sites Used by Chinese Girls
    Twitter | Facebook | LinkedIn |. 5 Top Social Media Sites Used by Chinese Girls by Olivier Verot - Maximize Social Business. China has undergone drastic changes in its spending habits these past 10 years. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Twitter] It’s not a pitch, it’s a person. The super powers of influence marketing
    After all topic submissions (via Twitter) were collected, the audience voted, in real time, on what they wanted to explore further in each of the breakout sessions. Our hashtag trended on Twitter (eclipsing even #SXSW!) Ready? In theory, I love Whole Foods. need a personal shopper! It was a dilemma for me … until I found Trader Joe’s.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    His Twitter handle says he is “Killing traditional marketing with pleasure”.  – Among Top 15 B2B CMOs (FierceCMO). Steve Mann says the phase of “taming the wild, wild west of social media” is over; “the west has been won and it is now time for evangelism of social media. You can’t use a one size fits all approach. Are they the economic buyer?
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketing and sales teams drive results and ROI with online video content. Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. About Vidyard.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] 4 Rules to Build a Lasting Relationship with an Influencer
    Twitter | Facebook | Google+ | LinkedIn |. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. As with any human-to-human […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Twitter] Wasting your ad money? All Facebook fans are unequal
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? Guess what?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Twitter] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. “Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Twitter] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Twitter] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. Follow companies and contacts on Twitter. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. 30am – Get to it.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Twitter] 5 Brand Building Facts Every Marketing Director Should Know
    And how will you tell this story on LinkedIn versus Twitter or your blog? On Twitter or LinkedIn? As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. So is your brand. Share them below. Branding
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 14, 2015
    [Twitter] How Businesses Can Get Started Using Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How Businesses Can Get Started Using Pinterest by Jeff Sieh - Maximize Social Business. Many business owners know that it’s important to have a presence on Pinterest but are unsure on how to get started.  This article will change that!  Pinterest
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Twitter] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Twitter] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    SEE ALSO: Top Twitter Marketing Techniques to Connect with Your Audience I’m your new best friend – A smile and a friendly hello are attempts to engage you and gather information. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. Sound familiar?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Twitter] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Twitter] 5 Storytelling Lessons From Game of Thrones
    Twitter. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Not only is it just great programming. It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. million  respectively. 21,400.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Twitter] Optimizing Lead Distribution for Higher Conversion
    You can follow Brian Carroll, Executive Director, Revenue Optimization, MECLABS Institute, on Twitter   @brianjcarroll. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Many of you reading this post do not have a choice of who you distribute leads to.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Twitter] How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]
    There are ways to protect the photos you post to popular social media sites like Facebook, Twitter, Instagram, and Flickr. In a world where the phrase "pics or it didn''t happen" is a widespread mantra , people of all ages are sharing a wide range of information about themselves on social media.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Twitter] How to Achieve Clean Data in B2B Marketing
    Follow her on Twitter at @amandalnelson. Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. Even if you’re the best marketer in the world using stellar practices, over time, your contact data will decay. years.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Twitter] 3 Step Visual Marketing Plan You Can Use Today
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 3 Step Visual Marketing Plan You Can Use Today by Rebekah Radice - Maximize Social Business. Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. by Kyle Stephen. Visual Social Media Marketing
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Twitter] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Twitter seemed to get the hint early on when they bought Periscope in February 2015, before it''d even launched. Posting to Twitter. Kind of weird, but at the same time, kind of cool. Exclusive.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Twitter] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    On Twitter or LinkedIn? For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. That should come as no surprise. It’s clear that the industry is in flux.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Use Twitter Lead Generation Cards. Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. Here’s an example: Once a consumer clicks on the call to action, the person’s name, Twitter handle and email address is pre-filled into a small card. You need a Twitter Ads account.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Twitter] How to Leverage Live Streaming for Content Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Leverage Live Streaming for Content Marketing by Neal Schaffer - Maximize Social Business. Live streaming is huge. Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream. Content Marketing Video
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Twitter] The End of Valued Customers
    think your social media manager may be having a nervous breakdown; I’m not sure your Twitter followers need to be updated hourly. or follow me on Twitter @bizmkter. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? Quite  a treasure. If you could help with that, I would be most grateful.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Twitter] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. It also is not the best want to consider their prospects. They should focus on attention. It’s now all about binging. Daily blog posts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Twitter] I was called out on my social media BS and I’m relieved
    Funny tweets won’t keep their Twitter fans happy. Follow her on her  blog ,  Twitter  and  Facebook. Funny tweets won’t keep their Twitter fans happy. By Mandy Edwards, {grow} Community Member. Mark Schaefer called me out on my social media BS … and I am really happy about it. Seriously. Let me explain why. Keep it real.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] A Simple Guide to Using Hashtags on Twitter [Infographic]
    I have a love-hate relationship with hashtags on Twitter. On the one hand, they''re a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what''s going on in your favorite sports game, they can be super helpful -- and sometimes even fun. Social Media Dail
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] Get More Email Subscribers: Run a Social Media Contest
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Get More Email Subscribers: Run a Social Media Contest by Amy Hall - Maximize Social Business. Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Run a social media contest! Why use email? Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] Whose Likeness is it Anyway? Event Photos and You
    Find Kerry on Google+ and Twitter. by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of conferences. You might not even realize he or she is there, quietly snapping away. Probably.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Twitter] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    They often value a photo on Instagram or Twitter more than traditional press placements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. There are two women who can cause websites to crash, phones to ring incessantly, and bidding wars to begin. billion into the British economy.
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Twitter] The Top B2B CMO Challenges
    Resisting the Lure of Numbers: Who doesn’t like to see an expanding fan following on Twitter or a huge spike in Facebook Likes? —Turning SMALL Failures into BIG Wins. My call to arms last week was for CMOs to go rogue, to be fearless in their marketing innovation and leadership. Yes, you have made mistakes, but what can you do now ?
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Twitter] Developing Differentiators: How Research Can Help You Pass the Test
    On Twitter and LinkedIn? A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. Why use a cookie cutter when there’s hand made pastries available to you?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Twitter] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Enjoy!
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Twitter] What Actually Counts As Content?
    Treat your Twitter and Facebook status updates like a tiny blog. Twitter. Twitter. Follow Me On Twitter! What counts as content? The world of content is very vast and there’s plenty of room to get creative in the content you produce. Podcasts. Podcasting is a great way to get social and meet new people. Tools:-. Tools:-.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Twitter] Is social media engagement still a thing?
    Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. Likewise, fast-rising channels like Pinterest and Instagram don''t have the engagement levels we used to see on Facebook and Twitter. Remember when social media was about engagement?
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Twitter] Psychology of Ecommerce Sales: Tapping Consumer Nostalgia
    With the #tbt and #fbf (Throwback Thursday and Flashback Friday) hashtags on Twitter, Facebook, and Instagram already in place, you have a built-in marketing channel just waiting for your retro ads. If you hang on to anything long enough, it eventually comes back in style, right? Ah, nostalgia. The Power of Nostalgia. Harnessing That Power.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Twitter] How to Dramatically Improve Organic Search Traffic
    Connect with him on Twitter. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field. Bounce rate.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Twitter] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 6, 2015
    [Twitter] How to get start with Marketing – Step 1 – Buyer Personas
    You can follow me on Twitter at @fearlesscomp  like thousands of people do today. Buyer Personas help you create better marketing content, plain and simple. Adele Revella of The Buyer Persona Institute and Tony Zambido are the top experts in buyer personas. Suggest you visit their websites to learn more about Buyer Personas. Other news.
  • SAZBEAN  |  MONDAY, APRIL 6, 2015
    [Twitter] A Common Twitter Mistake
    According to Twitter, their website has 284,000,000 active users in a month. For a person new to Twitter, first logging into the site and seeing a feed filled with #FFs and DMs and periods before mentions and Twitterverses and—well, there’s a lot and it can be overwhelming. But don’t be intimidated!
  • WINDMILL NETWORKING  |  MONDAY, APRIL 6, 2015
    [Twitter] How Facebook Can Get More Eyeball for Your Videos
    Twitter | Facebook | LinkedIn | How Facebook Can Get More Eyeball for Your Videos by Jayson Duncan - Maximize Social Business. brand that is serious about using video should have […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Video
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Twitter] Four Digital Marketing Mistakes You Should Never Make
    Follow Neil on Twitter: @neilmichel. Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. If you feel a little behind the curve, don’t worry. That’s simply the nature of the game these days.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Twitter] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    But other remarketing networks like Facebook and Twitter give you crazy precise targeting, as well. If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Crazy, right?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Twitter] Lead Generation That Converts Leads into Sales Opportunities
    You can follow Brian Carroll, Executive Director, Revenue Optimization, MECLABS Institute, on Twitter   @brianjcarroll. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. challenge.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Twitter] Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
    How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one? Most of you, I''ll bet. In fact, users spend more time accessing social media from their mobile devices than their desktop. Social Media Mobile Marketing Daily
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Twitter] Is your social strategy effective?
    When you post content is there a response, or is it the Facebook/Twitter/Instagram equivalent of hearing crickets? While it might seem like people are always on Facebook or Twitter, the truth is that there are peak and off-peak times. So how can a brand or small business know if its social media strategy is actually working?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Twitter] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Participants click on the promotion and enter their Twitter handle and email address along with their own special message about your product or service. Growing your email list and reaching new people is an on-going process for every business and thinking of creative new ideas can be challenging. Host a Facebook giveaway. Tool to use : Binkd.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 3, 2015
    [Twitter] Top WordPress Plugins for Social Media Sharing
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Top WordPress Plugins for Social Media Sharing by Lilach Bullock - Maximize Social Business. Social media sharing plugins are quite possibly the most important part of a WordPress blog; after all we want more shares for our content. WordPress Plugins
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Twitter] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    Turn to Twitter to have conversations with these influencers. recommend creating a targeted list of influential designers on Twitter so you can follow their daily insights without having to pick out their tweets from a sea of friends, coworkers, and news sources. When I was in high school, I was always doodling in my notebooks. Blown.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 2, 2015
    [Twitter] Things I miss every single day
    The business avatar of Jeffrey L. Ogden of Find New Customers. Here are some things I miss every day. Deeply sorry that my business site is not working and my email is broken.  Hope it is fixed today! Jeffrey L. Ironically, when I was walking this week, one of the kids from the local school said “Hey, there’s Jeff Ogden.” Oh well.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Twitter] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    You might actually really like what you’re reading and want to share it on your Twitter feed (please do). Are you going to copy the link of this page, head over to bit.ly, paste it in, get your shortlink, login to your Twitter account, paste your shortlink, come up with something witty and post it? On Twitter or LinkedIn?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 2, 2015
    [Twitter] Deciphering Network Personas For Your B2B: Follow Up Q&A
    Facebook LinkedIn Social Media Twitter YouTube I would like to thank all of those who attended the live webinar I hosted last Tuesday, March 24 th 2015. We had a great turnout and received a lot of positive feedback. If you missed it live you can catch a replay of Deciphering Network Personas For Your B2B over on our YouTube Channel.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Twitter] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. Pretty cool (and targeted) stuff! 3.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 2, 2015
    [Twitter] Celebrate the 2015 Markie Award Winners!
    Brand Experience of the Year - Twitter. Learn more about the 2015 Markie Award winners and read their stories here , and follow the Modern Marketing Experience Europe event discussion on Twitter with the hashtag #MME15. Check out the full list of the 2015 Markie Award Winners (drumroll please!) : Best Audience Creation - Dell Inc.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 2, 2015
    [Twitter] Fixing the Customer Experience Part IV – Where to Start
    Well sure, but we know that friction is the least of your worries: you want the miserable, the ridiculous, the rude, the time-wasting and all the other things that land you in someone’s unhinged Twitter rant. . or follow me on Twitter @bizmkter. Enough whining. Time to solve the messy experience thing. More on him later. There.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 2, 2015
    [Twitter] 4 ‘Royal’ Tips for Using Trending Topics in Your Social Posts
    Orme Retail, a retail property market that works with fashion retailers, is showing off its brand knowledge on Twitter by identifying Kate Middleton’s maternity wear. Check the “trending” sidebars on Facebook and Twitter to see what people are talking about. Are you on royal baby watch? Capitalize on pop culture.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 2, 2015
    [Twitter] In Search of Social Salespeople
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 2, 2015
    [Twitter] Is it Internet 1994 or 1999? Are we on a tech bubble?
    To learn more about John and his firm: On Twitter: John Frankel On the web: FF Venture Capital  The post Is it Internet 1994 or 1999? To learn more about John and his firm: On Twitter: John Frankel. Had a chance to have a fascinating conversation with John Frankel, one of the top venture capitalists in the country. Tech bubble?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. This is not to say Google doesn’t index and show tweets in their search results now—they do, but only a very small fraction of what is on Twitter.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. This is not to say Google doesn’t index and show tweets in their search results now—they do, but only a very small fraction of what is on Twitter.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Twitter] How to Acquire and Leverage Speaking Engagements in AEC
    On Twitter+ or LinkedIn? Even with the growing popularity of digital marketing among architecture, engineering, and construction firms, speaking engagements have endured as a highly effective method for increasing the visibility of AEC firms and attracting new business. Just take a look at our recent research on Visible Experts SM. Think big.
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