• SALES LEAD INSIGHTS  |  FRIDAY, SEPTEMBER 4, 2015
    [Twitter] A creative director’s take on marketing strategy and tactics
    Like real time marketing in B2C – the kind that responds to things like a blackout during the Super Bowl using Twitter. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Twitter] Tracking Email Analytics Outside of HubSpot
    The shortened URL is great for social media platforms such as Twitter where you need to keep your character counts low. While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. HubSpot makes it easy as pie with tracking URLs.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 4, 2015
    [Twitter] The Real Key to Social Sales is Common Sense
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. In our article last month we discussed the importance of doing your homework, your social discovery, for targeted accounts. Now, how are we going to leverage that? Social sales has an Achilles heel and it is called common sense. Author information. Craig Jamieson. Craig M. Craig Jamieson.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Twitter] What Makes Top Company Blogs So Successful? [New Data]
    Looking at the business blogs ranked inside the top 10, it’s clear Twitter is driving the most traffic to these sites. However, the amount of traffic coming from Twitter has declined by 17% year-over-year. For business blogs ranked from 11 to 50, traffic from both Twitter and Facebook has dropped year-over-year. 64% of U.K.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 4, 2015
    [Twitter] Top 10 Tips For Writing A Case Story
    Join us on LinkedIn and Twitter for more insights on tactics to attract more prospects. Does writing a case story feel like a bad trip to the dentist? You are not alone. Most professional services firm seem to struggle with them. Yet we all know that we should do more. They can be an important part of your content marketing strategy.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 3, 2015
    [Twitter] 5 Tips to Make B2B Social Media Content Interesting
    Twitter | Facebook | LinkedIn | Pinterest |. Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. Those days […]. Author information. Holly Chessman. Content Marketing
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
    With Social Media Management by Haley Marketing, one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Linkedin, Facebook, and Twitter. By Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Five Things to Consider Before Undergoing a Website Redesign
    Social media icons make it easier for your site visitors to share and engage with your site via Facebook, Twitter, Pinterest and more. Chances are, you probably put a lot of time and effort into launching your website. To help make this decision, we’ve put together five questions to ask yourself. Is your website responsive?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Animation or Real People in Your Online Video: Which is More Effective?
    Twitter | Facebook | LinkedIn |. Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] Are You Using First Party Data To Drive Personalized Customer Experience?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. Consumer data is no longer optional.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    They are also great for creating animated instructions that will auto-play the steps on Twitter , Pinterest, and now Facebook. Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. Price: Freemium.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 25 Key B2B Content Marketing Stats
    Twitter, YouTube, Google+, and SlideShare are also used for B2B content marketing. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” Marketing has changed a lot over the past few decades. Join the discussion below.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] Social media in B2B – the latest stats
    Instead, the power of social media is merging around two behemoths: Twitter and LinkedIn. As Twitter and LinkedIn continue their charge for dominance, it’s easy to assume they will continue to overshadow competitor networks. The allure of social media in B2B is growing rapidly. However, this bounty is not being distributed equally.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 3 project management tools for your distributed business
    Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitterToday, I will share the  project management tools that I have used. It It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp  was just right.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] Why Nonprofit Content Marketing Should Help; Not Sell
    Twitter | Google+ | LinkedIn |. One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. Help someone and you create a customer for life. Claire Axelrad.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] How A Small Business Can Automate Social Media And PR
    Twitter – set up 4 compelling quotes from the blog with a link to the blog. Pins – Use the images from your Twitter. Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Trust me, it ain’t pretty. Step 2: Listen. Photo Source.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Finally, Twitter is the primary source for sharing across the board. Track our promotions on Twitter and LinkedIn and see which brings us more visits, and higher quality leads and MQLs. If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. What Are Compounding Posts?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 5 Ways To Rethink Your Content Marketing Strategy
    Or, contact me directly on MarketingThink , LinkedIn , Twitter or Google+. Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 12 ways to achieve emotional marketing for your B2B company
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Honesty.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? adult.
  • THE NEW STRATEGIST  |  MONDAY, AUGUST 31, 2015
    [Twitter] Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy
    Gary Vaynerchuk – Gary on Twitter @garyvee. In this episode, Jonathan Barrick and Josh Muirhead discuss ways to be more strategic when planning your content calendar, and how important it is to be adaptable in the current digital marketing career economy. Links and resources mentioned in this episode: Content Marketing Institute.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Twitter] Social Media Gets Traffic (that Converts) to Websites
    If a piece of content on Facebook, Twitter or LinkedIn can get traffic to your website to stay longer AND have a higher chance of converting, then it sounds like social media should be a part of any staffing company’s marketing plan. The last portion of this series features a marketing tool that is free. There’s no cost to signing up.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Twitter] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Author information. Neal Schaffer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Twitter] Avoid these 10 Marketing Automation Rookie Mistakes
    Follow Alp on LinkedIn and Twitter @alpmimar. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Some marketers will fail.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Twitter] The B2B Content Marketing Buyer Disconnect [Research]
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. Buyer Disconnect. Results suffer.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Twitter] Preference and Its Pylons
    or follow me on Twitter @bizmkter. Marketers can sure get in our own ways when we try to create preference. We clap on and on about our great customer service and low prices but we don’t always remember to mention the problem we are solving. Our prospect, on the other hand, never forgets the problem they need solved. Inertia.
  • HINGE MARKETING  |  MONDAY, AUGUST 31, 2015
    [Twitter] How to Increase the Brand Visibility of Your Professional Services Firm
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. So, let's explore how to do that the right way. Start With Your Brand. By that measure, brand visibility is very critical.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Twitter] Can Content Marketing Accelerate Sales Pipeline?
    And, just loading up Twitter with a selection of branded Tweets won’t work either. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? So, here’s a news flash!
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Twitter] Conducting Brand Research: Whose Perspective Should You Get?
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. This is a proven formula for a successful rebrand. Clients.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Twitter] What Does Twitter Success Look Like?
    What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Things You Need To Be Successful With Twitter. 1. Twitter Goal Mapped To Your Overall Objective.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. But what are they all about? Risky?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Twitter] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. They partnered with a local agency One Small Step Collection to create bold, intense graphics for their App Install Twitter Cards. Image Credit: Twitter. 9) Amnesty International. See some great examples.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Twitter] Closing the Customer Experience Gap: 10 Questions to Ask
    Twitter | Facebook | Google+ | LinkedIn |. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Twitter] The Cure For The Common Cold Call Is Social Selling
    Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content. Here are smart social media pre-touches to get on your prospects radar to turn a cold call into a warm call: Follow your customer on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Twitter] What is the purpose of a blog post today?
    And ideas tossed around on Facebook, Twitter — even questions on a webinar — might end up as blog posts. And ideas tossed around on Facebook, Twitter — even questions on a webinar — might end up as blog posts. Last week I posted a long-form piece of content on Facebook. ” I really didn’t know how to answer that.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Twitter] 5 Key Factors to Pinpoint Your Technology Differentiator
    Get more brand differentiation tips and strategies by following us on LinkedIn and Twitter. Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. We are used to hearing that a firm’s most important asset is its people , not necessarily the brand. But people come and go.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Sharing Jobs on Twitter Has Never Looked Better
    If you disagree, I'm more than willing to argue that on twitter: Click to Tweet @BradBialy. When sharing on Twitter, presentation is everything. The intent is there, use a few popular hashtags to gain some visibility in Twitter search, while also properly positioning a client's job posting. Introducing Twitter Cards.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Turn online prospects into customers in 5 steps
    Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Getting people to visit your business online is a step in the right direction when it comes to digital marketing. How do you turn that attention into revenue though? What is the secret to turning interested prospects into paying customers?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Social Media Apps for Audio and Podcasts
    Twitter | Facebook | LinkedIn |. I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. That’s a HUGE market for your business.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] If You Blog And No One Reads It Does It Really Matter?
    When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Blog Copy. Graphics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Test It!
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] 15 Ways to Synchronize Social Media and Email Marketing
    Announce your new emails in your Twitter feed, a Facebook update, and anywhere else you’ve got a social presence. Test Twitter’s lead generation cards. This image comes from a blog post on Twitter’s ad site, click the image to view the full article. The Equity Directory shared a link to a site in their Twitter feed.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter] Native Advertising Is Not Content Marketing
    For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is: A directly paid opportunity – Native advertising is “pay to play.” When you see the phrase “native advertising,” what do you think? Do you think of content marketing? The words we use are important. custom publishing, custom content.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Twitter] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Join us on LinkedIn and Twitter for tips and strategies on turning your website into a powerful asset. Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms. Figure 2.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Twitter] Staffing Webinar: Mobile Recruiting
    Reserve Your Seat » And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar! According to CareerBuilder, LinkedIn and countless other sources, 2015 is the year of mobile recruiting. But what does that really mean? In this Lunch with Haley webinar. Strategies for maximizing your mobile outreach.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Twitter] Blog More To Sell More
    TIP: Create a Twitter list of thought leaders or trade publications to quickly follow real-time trends. 5. Or, reach out to me on LinkedIn , Twitter or Google+. 86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. You don’t have to be a social selling savant.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Twitter] ManageFlitter is my favorite follow/unfollow Twitter tool
    suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Twitter] 9 Social Media Hacks Every Small Business Can Benefit From
    Install ‘ClickToTweet’ This free tool puts a small ‘Click to Tweet’ link next to any piece of text, which allows your customers to then share that selected text on their Twitter feed. When clicked, the sentence automatically loads to Twitter. Find enticing images to grow your brand awareness. makes it easier.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Twitter] The Legal Risk and Reward of Using Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Twitter] The Best Way To Convert New Buyers Is To Help Them First
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. At the highest level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Twitter] It’s time for you to start a podcast
    For more information on these points, as well as tips podcast hosting, equipment and software, check out the on-demand version of my Cision webinar on podcasting , or reach out to me on Twitter. million people on average listened to each episode. It seems as though everyone in the marketing and social media space is doing it. Here’s why.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Twitter] 10 Signs Your CEO Has an Outdated View of Marketing
    Now, granted, we know that it can take up as much time as we allocate for it, but if your CEO is truly doesn’t get it, playing down the time commitment is probably your path to least resistance, so that you can remove a temporary roadblock and have one less battle to fight. 4) “What do you mean I can’t fight back on Twitter?”. Uh-oh. Right?
  • MI6 MARKETING AGENCY  |  MONDAY, AUGUST 24, 2015
    [Twitter] MI6 Marketing Agency - Untitled Article
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Welcome to my top three tweets for the week of [DATE]. All I ask is you consider hiring my agency one day! General
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Twitter] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Twitter] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Join us on LinkedIn and Twitter for more marketing tips and strategies. We have all had the experience. You know your firm is a fit for the prospective new client. After all, your skills and experiences align perfectly with their needs. Yet, the prospect awards the engagement to another firm that does not even play in your league.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Twitter] Maximize Sharing on Facebook with Different Post Types
    Twitter | Facebook | LinkedIn | Pinterest |. Want more traffic to your website? That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts? Because, if you can get more eyes on the posts, that can turn into more traffic to your site.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Twitter] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. Twitter is a key source of content for professionals in many industries. Author: Sesame Mish Customers are the lifeblood of any business. But, where do you start?
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Twitter] Awareness Plus Fatigue Does Not Equal Consideration
    or follow me on Twitter @bizmkter. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. Welcome to Consideration, Step 2 on our Journey of Unreciprocated Love. But I’m not sure this is true, and I’m particularly suspicious of it in B2B marketing.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Twitter] What Does A Content Marketing Plan Look Like?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? What Does An Effective Content Marketing Plan Look Like? Content Marketing
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Twitter] Digital Marketing: The 7 Essential Channels
    The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. ” In the meantime, feel free to leave a comment below or ask me a question about Act-On or digital marketing on Twitter @AskJamieTurner. Wouldn’t it be great if business were like that today? Sound like a plan?
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Twitter] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    You can also schedule messages with Genee through text message, Twitter, or its iPhone app. 5) Need to Meet. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. We complain about spending countless hours in unproductive and mismanaged meetings. Assistant.to
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Twitter] ReadyPulse Experiences 250% Year-Over-Year Growth
    The company’s award-winning, patented technology platform, Pulse Marketing Suite, powers social ambassador programs and social content displays for over 100 of the world’s leading brands including, Nike, Red Bull, Twitter, The North Face, and Adidas. ReadyPulse grows team to expand within target verticals and new geographies. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Twitter] ReadyPulse to Sponsor Demandware XChange Conference
    The award winning and patented technology platform, Pulse Marketing Suite, is powering social ambassador programs and social content displays for over 100 of the world’s leading brands including, Nike, Red Bull, Twitter, The North Face, Adidas. Twitter: @readypulse. ReadyPulse to Sponsor Demandware XChange Conference. About ReadyPulse.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Twitter] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Together we can help brands deliver contextualized and personalized buying experience influenced by social content from a variety of sources including Instagram, Facebook, Twitter, and ReadyPulse photo uploader.” ” ReadyPulse enables brands to find the best existing content from Instagram, Facebook, Twitter, and YouTube.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Twitter] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    ReadyPulse’s digital marketing platform, Pulse Marketing Suite, uses patented technology to find a company’s most effective brand ambassadors on social media sites such as Facebook, Twitter, Instagram, YouTube, by analyzing the digital content produced by those individuals. March 31, 2015 09:06 AM Eastern Daylight Time. SAN CARLOS, Calif.–(BUSINESS
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Twitter] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    Pulse Marketing Suite identifies the best 1% of photos and videos curated from hashtags, Facebook, Twitter, Instagram, YouTube, brand website, and Pulse Ambassador portal with patented technology. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Twitter] Why Should People “Like” or “Follow” You on Social Media?
    While they’re at it, why don’t they follow you on Twitter? You want followers on your Facebook page. You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Twitter] Social Media & Your Business: Choosing the Best Platform
    Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. You’ll find that Facebook, Twitter, and Pinterest are more than likely the places with the highest concentration of your key demographics. Twitter. Twitter. Twitter : 3-4 times a day or 20 times a week. Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Twitter] Volunteer Tourism Organizations are Leveraging Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Have you ever considered traveling abroad to volunteer? The term “voluntourism” refers to a form of tourism in which travelers participate in voluntary work, typically for a charity. There are a variety of businesses […]. Author information. Debbie Miller. Hospitality Industry.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Twitter] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. The slides can be shared on SlideShare. Plan your webinar. Need help?
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Twitter] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    For example, Twitter includes Gotham in three different weights -- light, book, and medium. When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right? And people do notice how long a page takes to load. What's Page Size? How Big Is Too Big?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Twitter] How Marketing Can Contribute To Revenue Generation
    They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. LinkedIn, Twitter, message boards) and monitoring their activity on a regular basis to collect quality data. Do you look at marketing as a cost center or as a revenue center? Revenue? they said.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Twitter] 100+ Quick Ways to Find Blog Post Inspiration
    Keep tabs on trending topics on Twitter. There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence. Really! It’s that simple.
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Twitter] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    You can follow her on Twitter @pamhege or find her on LinkedIn. In part one , I provided insight into the why and what of a lead-to-revenue assessment. challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Step 2 – Data Gathering.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Twitter] How to Get Website Traffic from Periscope
    The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Twitter | Facebook | LinkedIn | Pinterest |. Periscope is the hot new social network on everyone’s lips right now. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Twitter] 4 Tips for B2B Social Media Success
    Twitter is another platform growing in popularity within the B2B community. The number of things you can do with Twitter grows everyday. Twitter allows 140 characters in a tweet but most successful tweets are fewer than 60. Facebook is 2-5 hours, Twitter is about 45 seconds (yikes!), Tip 1: Lists are key for success.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Twitter] 5 Engagement Metrics To Calculate Brand Health
    Moving forward, you’ll want to continue pursuing all methods costing $1.50 or less (Twitter and Webinar). However, since paid search’s CPA is more expensive than our maximum allowance of $1.50, we should defer to webinar and Twitter tactics. Let’s say you’ve accomplished letting people get to know your brand. Time on Site. Bounce Rate.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Twitter] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Here’s how they execute on Facebook: …and the same post looks much the same on Twitter: …and in both cases the call to action takes you to their website, and very obvious encouragement to sign up: Next, choose where you want to send visitors once they’ve clicked on the ad or post. Actionable Content. Webinars. Contests.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] Recognition and Empathy – The Two Key Ingredients for Success in Social Marketing
    First thing that occurred to me was that though this particular event was not anyway related to what ReadyPulse focuses on, i.e., Social marketing on public social networks such as Facebook and Twitter, there is an underlying common thread between the two, which is the basic human needs of recognition and empathy. I attended the Enterprise 2.0
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Social Tools like Instragram and Pinterest have re-defined social and commerce engagement, yet companies leveraging Facebook and Twitter have still seen pictures and visuals to drive engagement as seen below. Promote their posts.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] I’m a Teen, Look What I Bought
    Self expression, authentic, original, real self expression, which happens on Instagram, Twitter, and Facebook every second. Reasons given, “developing an individual style, and doing so for less.” ” Having 3 daughters, 2 sisters, and 1 wife, I can attest those reasons cross consumer demographics and geographies. Models.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Over the last several years, we have continually posted new blog content--and it's worked extremely well.  Even better!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] How to Balance Website User Experience and SEO
    Join us on LinkedIn and Twitter for more marketing tips and strategies. You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Avoid keyword stuffing.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    Of course, these social channels may not be the most appropriate ones for a B2B brand, but there are others such as LinkedIn Groups, Twitter, SlideShare, and even your own company blog, that are powerful channels for business. That is quite the paradigm shift from what others have said about predicting the future. Click To Tweet.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] 9 Things Your Online Store Should Have To Keep Customers Happy
    Offering a social login option allows your customers to use existing login information from one of their social networks, like Facebook or Twitter. Is your online store as customer-friendly as it could be? If your website isn’t up to par , you could be losing customers. Social media icons. An About Us page. Your return policies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] Content Is King Only When The Kingdom Is Interested
    Or, c ontact me directly at MarketingThink.com , or on Twitter , LinkedIn or Google+. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! You know, where content is king.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social video is trending huge for 2015, with video sharing and video creation becoming more and more popular across all social channels. Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. Author information.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] How to Manage Your Content Marketing in 30 Minutes a Day
    Your optimal frequency for posts totally depends on your industry and audience, but if you want a suggestion on where to start, we'd suggest publishing one post on Facebook and five on Twitter. Here are a couple tips to make this outreach process easier: Build targeted Twitter lists. Content marketing takes time, effort and dedication.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter] Do Hackers Have Your Stolen Data? Find Out
    Most banking sites and ones like Google, Apple, Twitter and Facebook offer two-factor authentication. THIS LAST JUNE 10, 2015 in the wake of 4 million people having their data stolen, we did a blog post that addressed a crisis of data and identity thef t. so far!) to 472 breaches and 139,278,685 people’s records. Are you one of them?
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Twitter] The best automagical Twitter following tools for your business
    Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account.
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