• VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 8 Dos and Don’ts of Networking Follow up
    DO : “Like” a business you’re interested in on Facebook and follow on LinkedIn and Twitter. For example, “It was great meeting you at the ABC Event. I’d like to keep in touch about the possible partnership we were chatting about.” DON’T : Buy a list of event attendees and email them all.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 29, 2015
    [Twitter] When A Friend Of A Friend Becomes My Employee
    Twitter | Facebook | LinkedIn | When A Friend Of A Friend Becomes My Employee by Laurianne Laval - Maximize Social Business. 'More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. Social Recruiting
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 3 Lessons Spammers Taught Me About Marketing to Strangers
    To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. To figure that out, I check out their Twitter bio, or their about page, and try to figure out whether they are solo, part of a team, or carry a PhD. get lots of spam mail. Um, say what?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Twitter] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    That''s how many monthly active users Twitter has. Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. '284 million. For comparison, the fourth most populous country in the world, Indonesia, has a population of 255 million.). And then there’s Facebook, with 1.35 That''s billion. with a "b."
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Twitter] How to Use Hashtags on Twitter With #Confidence
    'I tried to explain Twitter to my father over the Christmas holiday. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. If you’ve ever even looked at a Twitter stream, you’ll have seen one. Let’s take a closer look at how they work on Twitter. He’s 78. Types of Hashtags.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Twitter] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Pixel-based retargeting is also available on Facebook and Twitter. Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic? You can then use this list to create a Custom Audience for your Facebook or Twitter ads and drive them towards a landing page on your website.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] Inbound Marketing – What is it?
    Follow me on Twitter! 'What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Attract. Has your website got relevant keywords? Close.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] How to Leverage Your Twitter Profile for Social Selling
    Twitter is all about clarity and brevity. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. 4) Link to your company’s Twitter account. Tough luck.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later
    Twitter | Facebook | LinkedIn | 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later by Jonah Geil-Neufeld - Maximize Social Business. 'Podcasts aren’t new, but in 2014 they came back in a really big way. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] How to Integrate Social Media and Blogging from The Art of Social Media
    Many people have asked me about this practice—I repeat my tweets because I don’t assume that all my followers are reading their Twitter feed 24/7 x 365. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. We hope so. Repeat your tweets.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] The Top 10 Best of Everything in 2015
    hope you enjoy it and I invite you to follow me on Twitter at @fearlesscomp , because I’m known as the Fearless Competitor, which was given to me by sales expert Jill Konrath many years ago at breakfast. Since Fearless Competitor is the blog of the company Find New Customers , we hope you’ill visit that site too. The best airline.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] Supercharge the Top of Your Funnel with Quality Data and Analytics
    You can follow him on Twitter via: @brianhession. 'It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. Although, in marketing, data has historically been a thorn in the side. buyer committee).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
    Success on platforms such as Facebook and Twitter requires companies to share interesting and relevant content. 'Today we have a guest post from Carli Evilsiver , Marketing Coordinator at WTWH Media. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Twitter] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Twitter, Facebook, Linkedin, etc. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. 'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. After the webinar, we received dozens of questions. Absolutely!
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. Twitter has been toying with a number of new features recently, many of them designed to let users make their timelines and tweets more interesting. B2B Marketing
  • ANNUITAS  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Looking Outside In: Know Your Buyer First
    Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information? '“There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Then why are so many Enterprise B2B marketers missing the mark? Include the Buyers. Uncovering Insights.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Twitter] 9 Brands With Brilliant Facebook Marketing
    It may not necessarily break news as fast as Twitter, but when it does it provides greater detail and a platform for discussion. When you go to Taco Bell’s Facebook page, your experience will be almost identical to their Twitter or Instagram accounts. 'There have been a lot of questions about Facebook lately: Are people still using it?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Twitter] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    Years ago they started doing outreach with Twitter, and they were getting into all sorts of trouble because they were looking for mentions of their brand on Twitter, and then they were responding by saying, “Here’s our phone number. The reason that they’re venting on Twitter is because they’re not getting through on the other channels.
  • BIZNOLOGY  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Getting lithe with a little help from my FitBit friends
    At first I did it for me, then I did it because it shared my progress with Facebook and Twitter , then it linked up with MyFitnessPal , which allowed me to track my nutrition and my movement. 'I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. And it’s magnificent. Until now.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Twitter] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Network Successfully on Google Plus. 'Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking!
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Twitter] Should You Use the Word "Bae" in Your Marketing? [Flowchart]
    Because this Twitter account called @BrandsSayingBae shares examples of brands using it in their marketing. 'Have you ever Googled, “What does bae mean?” If you have, you’re not alone. According to Google Trends, searches for that phrase are at an all-time high. So what does it actually mean? Seems cute, right? and it''s not cute.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Twitter] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Robbie Richards compiles expert tips on list-building tools from an impressive spectrum of digital marketing pros, including Adam Connell , Joe Pulizzi , Ann Smarty , Jeff Bullas, Kristi Hines, and Gini Dietrich (whose favorite tools are “1) Blog; 2) Twitter; and 3) Landing pages with rich content behind them”), among others.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Twitter] How to Double Your Lead Flow in 30 Days [Free Email Course]
    And don''t forget to keep us updated with your progress using #DoubleLeadFlow on Twitter, too. 'According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. Surprised? Thought so. Sound good?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Twitter] 5 Ways to Differentiate Your Marketing Content
    Follow Simon on Twitter @mrjonesinsf. 'Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Twitter] 4 Ways to Differentiate Your Marketing Content
    Follow Simon on Twitter @mrjonesinsf. 'Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Twitter] 6 Basic Reports Every Marketer Should Know How to Run
    You''ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels -- just to name a few. 'Truthfully, there are tons of metrics that you can report on. The world is your oyster. You''re 90% right.
  • SAZBEAN  |  MONDAY, JANUARY 26, 2015
    [Twitter] Using Pinterest for Business
    Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. 'Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Twitter] What the BlackBerry Twitter debacle taught us about social media
    'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. The post What the BlackBerry Twitter debacle taught us about social media appeared first on Biznology. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 26, 2015
    [Twitter] The Psychological Impact of Google Hangouts
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Impact of Google Hangouts by Wade Harman - Maximize Social Business. 'For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. Social Media Psychology
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Twitter] The Best Marketing Conferences Of 2015
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. buying it!).
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Twitter] Why Content is Social Media Dietary Fibre
    Sadly, once you set up your Twitter handles, line up your early evangelists and burn through your favourite content, you’re pretty much back where you started. or follow me on Twitter @bizmarkter. 'I like to start my Monday mornings with a visit to LinkedIn. Content is the fibre of your social media diet. It’s New(ish). It’s Visual.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Twitter] What Marketers Need to Know About the Pinterest Update
    As one of the younger siblings in an elite social media family, Pinterest has the distinct advantage of learning from it’s older siblings like Facebook and Twitter what works and what doesn’t, what turns users on and more importantly, with pinners what turns then off. The 411 on Promoted Pins. So how exactly do Promoted Pins work?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Twitter] New Marketing Automation Options for Small Business in the VEST Report
    'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others. Workflows can manage both marketing campaigns and internal projects. You get the idea.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Twitter] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions. Articulate your point of view 2.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Twitter] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    How many people from Twitter clicked-thru and filled out a form, or showed significant engagement (e.g. 'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media. The truth is these metrics have no affect on your marketing ROI.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Twitter] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. 'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Twitter] 5 Tips for Developing Strong Buyer Personas
    Ask questions on Linkedin and Twitter. 'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). ” Those are NOT personas. What about IT?
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Twitter] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). can’t, of course.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Great webinar for Tampa area dentists and chiropractors is delayed.
    It sure seems that almost all dentists and chiropractors are active on social media such as Twitter and Facebook, but most results are limited. Even if you can’t attend live, signing up will get you a recording which you can view anytime good for you. Sign up here right now: [link]. Why attend? Thank you! What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    All dentists are active on social media such as Twitter and Facebook, but most results are limited. One dentist had only 3 followers on Twitter. 'Find New Customers , the most likeable company in marketing,  is doing a great webinar on 1/27/2015 at 2:00pm and this webinar is specifically for Tampa area dentists and chiropractors.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Twitter] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Twitter] The State of Marketing Technology in Asia
    Follow David on Twitter @ketchum. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. The marketing technology wave has not yet broken in Asia, but it is coming. So what does awesome look like?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Twitter] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    This tweet from a Twitter user just days ago illustrates the depth with which Jake from State Farm has penetrated the cultural landscape: But it’s more than the comedy that turned this commercial into a household concept. As it turns out, he is actually on the phone with Jake from State Farm, getting information about a discount on insurance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Twitter] 8 Steps To A More Effective B2B Content Marketing Program
    Twitter Lists / Saved Hashtag Searches. Here are a few additional suggestions: Review influential Twitter profiles using FollowerWonk to identify additional influencers and relevant profiles. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what?
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Twitter] How Brands Use Social Media to Enhance the Customer Experience
    Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience. The airline’s social media administrators obviously follow all activity on Twitter mentioning its name. Twitter user posted a complaint about someone stealing his identity. JetBlue Rapid Response.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Using Facebook For Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. 'It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketing
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials. An example of a pro-digital perspective from our Advertising Week & Marketo Twitter chat:: More common ground than expected.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Twitter] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    However, they should be familiar with the most critical channels for business: LinkedIn, Facebook, Twitter, Pinterest, Google Plus, and perhaps Instagram, depending on the industry you’re in. You can follow her on Twitter via: @NatalyKelly. Here are seven red flags to watch for when looking at candidate resumes for your marketing team.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Twitter] What’s Your Content Cadence?
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. 'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous. In short bursts?
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Blog Design Blink Test: Simple, Easy Navigation
    Your other accounts, Twitter, Facebook, LinkedIn, etc. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity. Your picture.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] The Anatomy Of A Great SlideShare Deck
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. 'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] Where Is Content Headed?
    TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing (As We Know It) Is Doomed!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Shift-drag will pan.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Twitter] How to Know Which Hashtags to Use in Your Social Media Posts
    Plus, Twitter’s own tweet study backs this up. According to Twitter , “Tweets with hashtags (the # symbol, immediately followed by the subject or keyword related to the Tweet) can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.”. That would be the Twitter version of link bait. But which hashtags?
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Twitter] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    She blogs weekly on her personal website, StaciRiordan.com , and then spreads her articles through social media channels including LinkedIn and Twitter, where she has over 2,000 followers. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Twitter] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. believe that this is the very reason why Instagram blows away Twitter on brand engagement. 'Instagram is a social media platform unlike any other. Microsoft. Followers: 35.8k.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 20, 2015
    [Twitter] Think You Can Trick Google? Think Again…
    Oh, and don’t forget to join in on the conversation on Twitter using #B2BSEOMistakes. 'Search Engine Optimization is simply not what it used to be. As the Web continues to grow and expand, search engines continue to challenge businesses in achieving that #1 spot. Here’s what they won’t tell you… You can’t trick Google!
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Twitter] How to Garner Sweet Success on Instagram
    'Facebook and Twitter are no longer the bread and butter of the social media world. Hashtags aren’t specific to Twitter, you should use hashtags in your Instagram posts too. Instagram is quickly climbing the food chain as a social media marketing tool. Get a good picture. Instagram is all about eye candy. Pixlr Express. Address.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Twitter] 6 Essential Customer Experience Questions You Must Answer
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 6 Essential Customer Experience Questions You Must Answer by Joe Ruiz - Maximize Social Business. 'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Why do you love it? Customer Experience Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Twitter] 28 (of the) Best LinkedIn Marketing Guides of 2014
    'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. The site’s expanded features have created new opportunities, but using all of these new features—and using them effectively—can be challenging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Twitter] The state of the nation on SEO, content strategy and earned media
    We made Twitter lists of the speakers and profiles of the speakers which will be brought into Pinterest and other things like that deconstruct, if you will, the eBook content. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. Definitely.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Twitter] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. 'As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. Virality.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Twitter] This is the week that was: Changing face of social
    Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Ever wondered how to save links for later on Facebook? Well worth a look.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Twitter] 5 Social Media Pitfalls Non-Profits Should Avoid
    Autism Speaks is using Twitter to promote 25% off a Look.com purchase for a $1 donation to the non-profit. 'Marketing-savvy non-profits are posting, tweeting and sharing multimedia with the best of them. Pitfall #1: Soliciting money too frequently. Solution: Work with partners to offer donation incentives. Pitfall #2: Not posting enough.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Twitter] The Pyramid of Relationships with Social Media Influencers
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Pyramid of Relationships with Social Media Influencers by Raymond Morin - Maximize Social Business. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Twitter] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    They have been focused only on vanity metrics like Facebook Likes and Twitter Followers. 'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? Three Types of KPIs. Tactical KPIs are best for looking at how channels are performing.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Twitter] Perfecting the Personalization Puzzle for Mobile Marketing
    You can follow Matt on Twitter via:  @ matthewsilk. 'Personalization has been a buzzword in marketing and advertising circles for many years now, but the industry has gotten so caught up in its own hype that it never stopped to define what personalization actually meant. However, these are tactics, not strategies. didn’t think so.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Twitter] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    Ellen’s Oscar Selfie The tweet that broke Twitter, how could we talk about best content from the past year and not talk Ellen Degeneres’ Oscar selfie – the most retweeted photo in the history of America, mankind, and the universe. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Twitter] Six Ideas for Getting Your Social Media Off the Ground
    Of course they are using Facebook and Twitter and Tumbler and Pinterest. recommend Twitter handles with your company name somewhere in there like @williamsxyzco. Here is what you are going to do: set up their twitter handles, have their assistants change and record their passwords and leave them alone for now. Yes, them.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Twitter] Where Should You Focus Your Social Media Efforts in 2015?
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Where Should You Focus Your Social Media Efforts in 2015? 'Welcome to 2015. began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. by Neal Schaffer - Maximize Social Business. Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Twitter] 12 Ideas to Ignite Your Content NOW
    For everything you need to know about using hashtags as part of a marketing strategy, refer to Chapter 9 of The Tao of Twitter. Over the life of my Twitter account, a total of 100,000 people had unfollowed me! As I dug into it, I discovered there was a sub-culture of people who do mass Twitter following and then mass unfollowing.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 17, 2015
    [Twitter] A few Saturday facts about Jeff Ogden of Find New Customers
    I am @fearlesscomp on Twitter)  We drifted apart and got divorced. 'Here are some things you might not know about Jeff Ogden of Find New Customers. Born and raised in Madison, Indiana – which is the only town in America that owns a race-boat called the Oh Boy Oberto, which has won many races. He has passed). His calves were HUGE!
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Twitter] Building Engagement on Twitter is as Easy as 1-2-3
    'Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. However, engagement, which is vital to your success on Twitter, doesn’t occur naturally. Then, look up the twitter handle of the content creator or business. Voila! Engagement.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Twitter] How the Hospitality Industry Can Leverage LinkedIn in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. This […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie Miller.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Twitter] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Twitter. When you embed a SlideShare presentation directly into a tweet, your followers can flip through the presentation without ever having to leave Twitter (or the page a tweet is embedded on).
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Twitter] 5 Ways to Better Connect With Your Technology Audience
    On Twitter or LinkedIn? 'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. The biggest challenge content marketers in the technology space still face is finding fresh and relevant ways to engage their target audience. Let’s jump right in.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Recapping 2014 in Content Marketing
    Feel free to connect with me on Twitter or LinkedIn if you want to chat. 'We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! If you need visual proof, check out the trend for searches involving content marketing below. Every.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Twitter] 12 Ways to Get Your Sales Team’s Phones Ringing
    Get Social Mountain Dew made headlines recently by including a click-to-call in their promoted tweets, from which they got an extremely positive response from Twitter users. Twitter has 232 million users and the majority of them use Twitter on their mobile device—prime territory for click-to-calls. It’s undeniable.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Twitter] Launch a Legal Customer Rewards Program on Social Media
    Twitter | LinkedIn | Launch a Legal Customer Rewards Program on Social Media by Kyle-Beth Hilfer - Maximize Social Business. 'Do you allow your customers to collect points based on purchases and then redeem points for merchandise? The new year is a great time to launch or review your customer loyalty and rewards programs.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Twitter] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Twitter] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc. 'When it comes right down to it, marketing is simply about attraction – delivering your best come-hither stare and, fingers crossed, being taken up on the offer. Use trigger email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Twitter] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    There’s Path , Twitter , or even…real life. Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist Debbie knew the relationship had become stale. It seemed like they kept having the same old conversations over and over. Retelling the same jokes. Boredom and fatigue settled in. She was in a Facebook rut.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Twitter] 15 Important Ways to Use Case Studies in Your Marketing
    Update your cover image on Twitter/Facebook showing a happy customer. Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action. 'When you''re thinking about investing in a product or service, what''s the first thing you do? According to Content Marketing Institute , U.K. IP addresses.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] How I Easily Got 25% More Views on My LinkedIn Profile
    8) Added my LinkedIn account to my email signature & Twitter profile. 'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. Zippo. Next up, I took action.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] The Art of Advanced B2B Email Marketing: Email Rendering
    On Twitter or LinkedIn? 'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] #ProspectingChat: Perfecting Response Rates with Donato Diorio
    'After a long hiatus, #ProspectingChat on AG Saleswork''s Twitter account is back this week! If you can''t attend the Twitter chat, but would still like to add to the conversation, feel free to comment here. For those of you who are new to Twitter Chats, you must have a Twitter account to participate. Explain.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] 4 Tips to Refresh Your Email Marketing Strategy
    When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. 'Email marketing continues to reign supreme when it comes to reaching consumers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. percent.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    Twitter | Facebook | LinkedIn | YouTube | The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery by Justice Mitchell - Maximize Social Business. 'Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before. Content Marketing
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Learn more at www.bvp.com and follow us on Twitter @BessemerVP. 'With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] Everybody Writes — My Interview With Ann Handley
    Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why did you write it?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter] Geodemographics: Using Location-Based Segments for Targeted Marketing
    And Twitter recently  introduced new ad features  that help advertisers target Twitter users through wireless carriers and new devices. 'What does your address say about you? Quite a lot, as it turns out – especially to marketers trying to reach all of us with relevant messages. Who, What, Where… and Why. Demographic: Who are they?
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Twitter] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    On Twitter or LinkedIn? 'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Is the content original or syndicated? Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Twitter] 9 Essential Email Inbox Filters for Marketers
    Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Not reading the vast number of unimportant messages.
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