• HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Twitter] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    It might seem counterintuitive to create a Facebook page or Twitter profile for an agency in sector that is traditionally a serious one, but if you're looking to engage with the widest range of people possible, social media is the best way to amplify your impact. We understand: change is difficult in the nonprofit world. Create great content.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Twitter] 5 Powerful Techniques To Boost Your Content Marketing
    Links – Usually a guest blogger hopes to have links back to their website, Twitter handle, LinkedIn profile, and so on. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. So how do you complete this grand task, you ask? Quantity Vs Quality – Quality Will Always Win. Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 27, 2016
    [Twitter] Four actual, non-spammy strategies for Pokémon GO and local businesses
    It’s more popular than Tinder and has more daily users than Facebook and Twitter. Find Kerry on Twitter. Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. People are driving slowly around their neighborhoods, coming to a stop for no apparent reason. Seriously! Keep lures active.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Twitter] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. You don’t have a Business Intelligence (BI) system? Medium: CPC, email, etc.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Twitter] How to Improve Your Influencer Marketing Strategy
    Marketers will refer to these content pieces as UGC, or user-generated content , which is often displayed on YouTube, Facebook, Twitter, Instagram, and a variety of other sites. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not. Step Two – Social Influencer Recruiting.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Twitter] How to Use Trigger Events for More and Better Leads
    Twitter for @company @product @people mentions. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . ” What are trigger events and why do they matter?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Twitter] I’m an influencer, pay me more!
    Connect with our panelists on Twitter at  @chrisabraham , @frankeliason , and  @hksully. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. While our discussion did include issues of the day, it didn’t include much of anything about the conventions in Cleveland and Philly.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Twitter] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingWe revisit the predictions our team made back in January to see how accurate they were….
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Twitter] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. Sure, you can advertise to get subscribers on Twitter. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. hear you.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Twitter] Get More Followers On Twitter, Facebook, Instagram and Google+
    The post Get More Followers On Twitter, Facebook, Instagram and Google+ appeared first on Opentopic. If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say “I need more followers!” ” It’s not easy.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Twitter] How Luxury Brands Should Tackle Content Marketing Attribution
    “Access All ASOS” reached 12 million audience members on Instagram and Twitter, the number of spontaneous brand mentions rose 600 percent, and web traffic referrals increased by 800 percent. Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. The results were impressive.
  • HALEY MARKETING  |  MONDAY, JULY 25, 2016
    [Twitter] Why Bother With Email Marketing?
    Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (3). Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? 91 percent of U.S. You bet!
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Twitter] 28 of the Best Instagrams to Follow for Design Inspiration
    Their design projects are created mainly for brands -- including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more. What if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? Street Art.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Twitter] Finally, the truth about social media and customer engagement
    When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. The amount of content on Twitter literally exploded. Eventually Snapchat will become Twitter-fied. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Twitter] How Your SMB Company Can Adopt ABM Tactics
    For example, create a list on Twitter of your target accounts and begin to add value through content and conversation. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things? No, it doesn’t. That
  • BRAINSHARK  |  MONDAY, JULY 25, 2016
    [Twitter] Twitter Guide: 8 Tips for Better Social Selling
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Twitter] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    As of one week ago, it already had more users than popular dating app Tinder and was set to surge past Twitter in daily active users on Android devices. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Where does content marketing rank? The answer may surprise you. This week’s show.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Twitter] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    Banning them from Twitter makes them martyrs. Here’s what you missed while you definitely weren’t following the latest T Swift/Kim K drama … Stratechery: Dollar Shave Club and The Disruption of Everything. Selected by Amanda Weatherhead, sales strategist. The New Inquiry: Not For You. ” So, too, do airlines.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] Definitive Guide to Planning a New Content Initiative
    Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. to plan and produce effective content for their respective companies. In that time, we’ve. At Divvy, we work closely with many of our.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. Marketing. little.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. for Content Methodology IV.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Twitter] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Twitter] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: July 18-22
    Twitter. Did you miss what went on this week in interactive content? Don’t worry! Your friends at ion interactive have you covered with our weekly recaps every Friday.   7 Examples of Brilliant Interactive Assessments Content Marketing Institute reports that assessments are the most-used type of interactive content. It’s a win-win! Facebook.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Twitter] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    So it’s ridiculous to equate something like Twitter followers with influence and power on the web. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Twitter] How to Be Creative in B2B PR
    Twitter in particular is a great place to identify, connect with, and engage influencers. Guest post by Heather Baker. Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Become an Expert in Your Client’s Sector. Don’t Rely On Press Releases.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Twitter] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. If a few fail along the way, nobody blames Twitter.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Twitter] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. From there, you want to share your SnapCode on your other social platforms and begin adding followers (similar to how you do on Twitter). So what? For a $10 investment.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Twitter] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […]. The post Pokémon GO: How brands are getting involved appeared first on Connecting Element.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Twitter] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Account-Based and Content Marketing Programs are similar in many ways. In our last article, we talked about how ABM needs content marketing to work. And this is equally true in B2B marketing.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Twitter] 4 Simple Secrets to Optimal Content Scheduling
    Some people suggest that frequent posting (like 14 times per day) should be reserved for Twitter only, as it allows only short content to be delivered effectively. This especially goes for Twitter. It’s all about how you prepare and how far ahead you plan. Related: 8 Simple Marketing Templates for Planning Content. See how it fares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Twitter] What is Blockchain and what is its impact on marketing?
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. By Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. Then I’ll go over other applications of Bitcoin and why it is important for marketers to be in the know.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Twitter] Twitter is making it easier to get a ‘verified’ account
    Opentopic blog >> androidauthority.com Historically, the process for attaining that validating blue sticker next to your Twitter handle was a little bit vague. Twitter has announced that they have created an online application process that makes it possible to. Marketing ROI Cmo marketing roi
  • READYPULSE  |  TUESDAY, JULY 19, 2016
    [Twitter] Selecting the Best Social Networks for Business
    Know that Facebook, Instagram , Twitter and Pinterest each have significantly different audiences. Even though marketers want to be everywhere, at all times, it may not be the best approach for your social media strategy. While integrating business and social media is important, brands shouldn’t feel pressured to be on every social platform.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Twitter] If you post it will they come?
    across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). And so does everyone else, including mainstream media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Twitter] 20 Online Marketing Tools That Boost Campaign Results
    What is it? : Moz’s Followerwonk tool allows users to grow their social graph by gaining insights into Twitter analytics such as followers, where followers are located, number of tweets, and much more. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! SEO Tools. What is it?
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Twitter] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Within this context, the receipt of this award signifies an even greater accomplishment by the team at Vidyard.”. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Twitter] The 3 factors behind Snapchat consumer behavior
    You don’t need to be a Snapchat expert (or Facebook, or Twitter, or email…) you just have to be a people expert. And they have shifted, to the tune of 150 million daily active users on Snapchat — larger than Twitter. Twitter, Facebook, and most of Snapchat’s other competitors are based on “content feeds.” Answer: Water. Period.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Twitter] Are Ads Worth the Investment? [Free ROI Calculator]
    Facebook, Twitter, and LinkedIn all have good solutions for this. Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”. Ready to give it a try? Bingo.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Twitter] The One Big Secret of Social Media Success
    The post The One Big Secret of Social Media Success appeared first on Opentopic. Cognitive Technology
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Twitter] 5 Content Marketing Trends Sweeping Europe
    million mentions on Twitter —more than any other FIFA World Cup sponsor. million new followers across all social platforms and 917,000 #allin hashtag mentions on Twitter. And the @brazuca Twitter account grew by 603 percent, generating over 530,000 user interactions. While output levels are high, so, too, is quality. percent.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Twitter] Why Silent Facebook Video Is So Popular
    Instagram and Twitter also utilize muted videos that play automatically as a users scroll through their feed. Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Twitter] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page? Typically, the best contact pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Twitter] How to turn social media connections into an actionable audience
    So that’s why it is so ridiculous to equate something like Twitter followers with influence and power on the web. book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? On Twitter, no one can hear you scream. By Mark Schaefer. It doesn’t. Don’t believe me?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Twitter] From Scratch: Four (Free) List Building Strategies
    According to Search Engine Watch , 70% of Twitter users expect some sort of response from brands they reach out to, and 53% want a response in less than an hour. There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Twitter] 103 marketing leaders you should follow on Twitter
    The post 103 marketing leaders you should follow on Twitter appeared first on Opentopic. Opentopic blog >> clickz.com More than 181,000 people claim be thought leaders. But do they all really qualify? Here are 103 marketers who have the goods to back up the claim. What is a “thought Leader,” really? According to B.L.
  • CONTENTLY  |  FRIDAY, JULY 15, 2016
    [Twitter] ‘Facebook Live’s Identity Crisis,’ and 5 Other Stories You Should Read
    Trump Has Twitter. Across the aisle, Trump’s celebrity may compensate for his lack of sophisticated tech, but the next Republican candidate, who may not be so fortunate, will be left without any useful infrastructure besides a Twitter account and a keyboard with a broken caps-lock button. Real Life: The Internet Is a Tough Room.
  • LEADERSHIP  |  FRIDAY, JULY 15, 2016
    [Twitter] 5 Top Tech Trends for Small Business
    Periscope, Twitter’s live streaming service, boasts 15 million accounts. There are so many new technological platforms, tools, and widgets out there. It can be hard to know where to invest your time and money, especially if you are a smaller business that doesn’t necessarily have a lot of either to spend. Let’s check it out. It’s true.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Twitter] All 11 Marketing Attribution Models, Explained
    Social marketers who want to show their value will use Facebook’s default Last Facebook Touch model or Twitter’s default Last Twitter Touch model. A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. First Touch Attribution.
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: July 11-15
    So take a page from the hip hop chronicles and start hustling.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn ! We’re smack dab in the middle of the summer months. Yea, sure, we can track where the prospect originally came from but what about the exact piece of content?
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Twitter] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. Twitter and Instagram users also experience those same challenges to some extent. Kim Kardashian joining in March 2016 was the first sign. Filters.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Twitter] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Follow Sophorn on Twitter   (@Trumpia) , LinkedIn , Facebook and Google+. This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Optimized pages load quickly and are set up differently to fit on smaller screens. 1.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Twitter] What Does Social Sharing Accomplish?
    Twitter. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Facebook. LinkedIn (Part I). Google+.
  • BIZNOLOGY  |  THURSDAY, JULY 14, 2016
    [Twitter] Social media, echo chambers, and the decline of discourse
    As much as I love Twitter, I have been dismayed by the way it has undermined thoughtful discussion of complex issues in the name of turning everything into sound bites. Twitter is a TV news and producer’s dream: short, pithy and provocative. could not have been more wrong. The U.S. Whom to trust? Photo by Garry Knight via Flickr CC.
  • CONTENTLY  |  THURSDAY, JULY 14, 2016
    [Twitter] Why Can’t YouTube Do Drama?
    The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year. ” Strangely enough, that’s not the case. Can you name a YouTube Red original?)
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Twitter] Who Should Nurture B2B Leads with Social Media?
    Any touchpoint with a prospect on LinkedIn, Twitter, Facebook or another platform could be a nurturing opportunity for: Executives: The C-suite is in a unique position to not only be the governing heads of the organization, but also thought leaders in their industry. There is still some work to be done on that mind-set issue. Social Selling
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Twitter] Why Your Brand’s Content Strategy Should Cover the News
    Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. Remember when we used to get news from a newspaper or a local television broadcast? But the rise of social media and mobile devices have shifted this somewhat.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Twitter] 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand
    actually got in touch with Calvillo because her Twitter feed is drowning in Mountain Dew. In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. DEWggroCrag. DewTower.
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Twitter] 640+ Power Words That Sell to Maximize Your Conversions
    Twitter. Are you struggling to find the right words to sell your product or idea? Do you want to find better words that sell to maximize your conversions? All writers know how important word choice is, and the power that a single word can have on readers. That’s why we’ve done the hard work for you. Because. Instantly. Amazing. Announcing.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Twitter] Kindness opens many doors online
    Twitter? Content Marketing Influencer Marketing Internet Marketing Public Relations blogger outreach Facebook Influencer marketing instagram social media twitter YouTubeThere are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2016
    [Twitter] Top 30 Publications Shared by B2B CMOs
    In this, the latest installment of the CMO Social Stat of the Month — courtesy of Oracle Marketing Cloud and Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Pressure to deliver business results is mounting. CMO Corner
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Twitter] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    If it hasn’t by the time this blog post was published, it’s on pace to quickly pass more users than twitter on Android devices – in less than a week! Striking when the iron is hot. . The difficulty comes in not making it feel forced and creating a natural connection with your target audience. Yes, I said Pokemon. resume review?
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Twitter] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    ” A visitor lands on a page, clicks share on Twitter, composes a tweet, and closes the browser. How do you define leadership in business? We’ve all likely had good leaders, and we’ve had bad ones, too. The best leaders push what’s possible but keep goals within reach. Top Website KPIs to Redefine. Marketing ROI
  • BIZIBLE  |  MONDAY, JULY 11, 2016
    [Twitter] 45 Impressive Marketing Operations Champions You Should Follow [Infographic]
    NOTE: Names are linked to Twitter handles (or company handles) and job titles are linked to LinkedIn profiles.]. Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes? Kimi Abdullah.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Twitter] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    ” The press release also pointed out that including disclosures in the info box made it impossible for consumers to know about the paid sponsorship when they viewed the videos on external networks like Twitter or Facebook. 2. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers.
  • HINGE MARKETING  |  MONDAY, JULY 11, 2016
    [Twitter] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Many firms use LinkedIn and Twitter for business development and Facebook to convey their culture. You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. And that’s also true. The difference is significant. Research.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Twitter] 8 Tips for Creating More Effective Tweets (from Twitter)
    Over the last 12 months, Twitter has been working hard to explain how brands and individuals can make better use of the platform, working to simplify a network that many find challenging, particularly when starting out. Along this theme, earlier this week, Twitter released an eight step guide on how to compose more effective tweets.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Twitter] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Twitter. If your main campaign goal is lead generation or collecting email addresses, then Lead Generation Cards are the way to go on Twitter. LinkedIn. Nix Text Ads.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Twitter] What’s the Point of a Social Media Strategy?
    And LinkedIn, Twitter and Google+ too. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. You have a Facebook page. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Creating a Social Media Strategy. – Aabaco.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Twitter] Five ideas: Constructive engagement in destructive times
    Being a Facebook friend or a Twitter follower doesn’t mean shaz if there isn’t an actual exchange happening. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave. So I didn’t. Conclusion.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Twitter] ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read
    The Ringer: More Proof That Twitter Needs an Edit Button. This examination of a short-lived site called PostGhost, and the promise of an edit button for Twitter would mean, is pretty fascinating. The post ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read appeared first on The Content Strategist.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Twitter] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Twitter. Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. click to view larger). Attribution Data. Attribution Program.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Twitter] 5 Data-driven Reasons to Embrace Online Video Marketing
    ” This comes quickly on the heels of news that the heavily video-driven Snapchat dethroned Twitter, taking a spot in the top three social media platforms (behind Facebook and Instagram). Cognitive Technology Cmo cognitive technology
  • READYPULSE  |  FRIDAY, JULY 8, 2016
    [Twitter] The Value of Twitter Influencer Marketing
    Twitter recently released new data on the value of influencers. Twitter partnered with data analytics provider  Annalect  to survey more than 800 Twitter users on their receptiveness to influencers. One-third of users aged 13 to 24 report following Vine creators on Twitter. Dissecting the Data. Tips for Maximizing Value.
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [Twitter] Learn From 6 Apps That Are Nailing Personalized Push
    People like to feel good about themselves – Twitter’s app will let users know when they reach social milestones and offer congratulations. I’ve talked before in this blog about the power of personalization in B2B lead generation. So what does good personalization look like? Let’s take a look. Shipping and delivery confirmations.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Twitter] B2B Marketing & Social Media Whitepaper
    In this whitepaper, familiar channels such as Facebook and Twitter are examined. Social media is emerging as a powerful and effective marketing platform for B2B marketers. Social Media and B2B marketing: new channels, Cognitive Technology Cmo cognitive technology
  • ION INTERACTIVE  |  FRIDAY, JULY 8, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: July 5-8
    Our very own co-founder and EVP Anna Talerico is featured on Marketing Insider Group this week telling you how to hyper-personalize your content.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn ! We started this week off with a bang. Literally. And we’re so excited about it.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Twitter] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    Twitter is concise and timely. There’s a myth among B2C marketers. That they’re the A-team marketers. Meanwhile, B2B marketers are, well, the B team. As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” ” Yeah, no. Segment.
  • ACT-ON  |  FRIDAY, JULY 8, 2016
    [Twitter] The Perils of Email List Buying – Rookie Mistakes 101
    Another example: English MP Natalie McGarry posted the email the Trump camp sent her on her Twitter feed : How to mitigate the damage from buying an email list. I’m not one for getting all political in my musings, however there’s so much activity in politics that it offers a window into all kinds of marketing practices. Stay local, Mr. Trump.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Twitter] 5 New Features Across Twitter, Facebook and Instagram That You Need to Know About
    Opentopic blog >> socialmediatoday.com One of the best things about covering social media and digital marketing is that there’s always something new happening, some new update or feature being rolled-out to cover. Cognitive Technology Cmo cognitive technology
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Twitter] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Find more about Dave on Twitter and www.likeable.com. Find more about him at copywriterscrucible.com and on Twitter. . Writing a great blog involves doing many different things well. We’ve listed all the responses below: Top 3 Must-Follow Rules for Blog Writing. According to 29 Experts). A. Ashley Faulkes. B. Chris Brogan. D.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Twitter] Twitter, Linkedin and Facebook for Business @
    We’ll deep dive into each of the main platforms – Facebook, Twitter and LinkedIn – and offer you tips and tactics for growing your audience, building your profile and getting better results for your business. Opentopic blog >> getvamos.com This practical workshop is designed to help you and your business get social!
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Twitter] Will Social Media Apps Become Irrelevant to Marketers?
    report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. percent, Twitter use dropped 27.94 However, in the US, installs of Instagram and Twitter were on the rise, even as Facebook and Snapchat were on the decline. Snapchat use dropped 19.21
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Twitter] Inside the Mysterious World of Dark Social
    Compare it to if that person publicly shared this post on Facebook or Twitter. It also shows some activity from Twitter. All of that makes sense – I’m using this particular link in my email signature file and in the bio area of my Twitter account. Content sharing via social media is really important, right? Wha?”. Yikes. Really.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Twitter] 77 Blogging Stats to Improve Your Blogging Strategy
    86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. Twitter took 4th place with its 18.3 Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you. Blogging & Lead Generation. 1. Source ). 2. Source ). 3. Source ). Source ). 5.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Twitter] 6 Social Media Publishing Best Practices
    You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. Or as my colleague Jeff Cohen put it a few months ago. Period. 4.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Twitter] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Twitter: #Stickers and Video Length. Last week, Twitter announced the launch of “stickers,” which incorporate a selection of emoji, props, and accessories in a library that you can “stick” on your photos to make them more fun and engaging. Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Twitter] Deleting Your Social Media Business Page? Read This First.
    Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. And people can still find your business on [Facebook/Twitter/SnapChat]. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. Yikes!
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Twitter] 7 Killer Tips to Boost Your Infographic Performance
    For B2B marketers, this is likely to be LinkedIn and Twitter. For example, maybe your audience would follow you on Twitter if you asked them, or download a gated eBook on the same topic offering more information (generating leads with clear interests). Sixty-five percent of people are visual learners. Start with the right topic.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Twitter] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    – Your Twitter profile (optional). What’s the number one goal when writing an email? You got it: getting people to read it! This This process begins with the subject line. compelling subject line prompts the reader to continue to the introduction, the email body, and the call to action below. worthy of clicking on. They work. Takeaways.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Twitter] Can Longform Close the Gap Between What People Share and What They Actually Read?
    Twitter is a reading app. We make sure to push everything into somewhere like Twitter. Over the past six years, Longform has become a low-key oasis for readers and writers, a place to escape the daily grind for a quality read handpicked from around the web. You guys started Longform in 2010 and are now in the process of a redesign.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Twitter] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Google will buy Twitter for tens of billions of dollars. They won’t change Twitter much, but there will be more ads. The ROI for buying advertising in Twitter will go up. Find more about him on Twitter. Find more about her at www.cynthiareadnower.com and on Twitter. Find more about him on Twitter.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Twitter] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. Facebook, Twitter, and LinkedIn are requisites for most companies. Whew, I feel better. Ruth, Cambridge.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Twitter] The Best Branded Content of June: Heavy on the Content, Light on the Brand
    Find me on Twitter @joelazauskas or email me at lazer@contently.com. On Friday, my friends and I expressed our patriotism by going to see Independence Day: Resurgence despite awful reviews. It was indeed terrible, but also weirdly enjoyable—particularly when it got to the moment we were all waiting for. Dollar Shave Club: Mel.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Twitter] Mobile Myth Busting: How to Write Great Content for Mobile
    Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” ” Image Source. Image Source.
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