• HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Twitter] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Twitter? Also, the footer of every page has Connect with Us buttons so that if people are active on Twitter, Facebook, Linkedin wherever their attention is we’re there too. You can’t just run a Facebook page if your audience is on Twitter. Want to turn your website into a staffing ATM? Video Transcript. So you cannot.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Twitter] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. While this may seem a bit harsh, there is some validity to that statement. Blogs are hard work.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Twitter] #GoPredictive with Infer at Dreamforce 2016
    Follow us on Twitter @InferInc. We’re officially kicking off the countdown to Dreamforce 2016! With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. See you in San Francisco! Visit our Booths, #2104 & #2212. You can also pre-schedule a demo here.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: September 19-23
    Twitter. We wrapped up event season and jumped straight into webinar week! At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. Follow our Medium account here. Facebook. LinkedIn
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Twitter] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.) Yet at the time of me taking that screenshot, eight people had Retweeted Molly.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Twitter] How Global Citizen Became the BuzzFeed of Social Activism
    Especially when we can roadblock someone’s Twitter feed, and they say, ‘Please stop this. I can’t hear from my own constituents anymore. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. The video was not a stint on one of her late night appearances. PastaPolitics.” In the U.S.,
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. Marketing. little.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. for Content Methodology IV.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Twitter] How To Increase Referral Traffic And Get More Leads
    Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top 7 social media platforms used by marketers. Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic?
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Twitter] Marketing Guru Covers: Social Posting and Targeting
    Twitter. Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting TwitterIt’s time to think about social posting and targeting. Facebook. Post once a week instead. Google+.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Twitter] How to Incorporate User Generated Content into Your Nonprofit Marketing
    You can embed a Twitter stream showing all your mentions, or a Facebook Comments box so you can distribute that content across both your website and Facebook. Another option is to set up Q&A sessions between prospects and members as a live webinar, Twitter chat, or sub-reddit AMA – whatever platform makes sense for you. Nonprofit
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Twitter] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. On Twitter. Similarly to Facebook, Twitter can also be used as a paid channel to promote useful content to a segment of your audience. On Facebook. Via LinkedIn.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Twitter] How Gimlet Hacked Slack to Reinvent Its Comments Section
    Twitter has had problems preventing harassment despite a decade trying to stop it.). The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets. Everyone can have a voice online, but that democratization has also prompted rampant cyberbullying, trolling, and other kinds of abuse.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Twitter] Social media strategy leaders: Tory Starr
    At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. Follow her on Twitter:  @torystarr3. Introduction to the Interview. These folks are paving the way for marketing on these evolving channels.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Twitter] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Key Takeaways: Prioritize social networks that deliver the greatest ROI: According to the report, those networks are Facebook, Twitter, Instagram, and LinkedIn (in that order). Instagram is projected to overtake Twitter in terms of popularity and ROI. Know the feeling? The solution? Podcasts. Live-streams are] not super-rehearsed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Twitter] How to Host a Marketing Conference That Doesn’t Tank
    Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! Attending so many events has led me to appreciate the ones that are well organized. . Seriously. Not even kidding!)
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    It was on Twitter—and you didn’t even need an account to watch. Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. But is Twitter’s latest effort the beginning of a new era for live sports, or much ado about nothing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Social media pioneer discusses employee advocacy success
    He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Drop a comment below or let’s get a Google answer box conversation started on Twitter ! “Google it.” ” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. ” in Google. According to Google). Be Patient.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Activate Your Fanbase With User-Generated Content
    Brands are boosting awareness by encouraging the public to share their customer experiences on platforms like Twitter and Instagram. In the digital era, everyone is a content creator, and that’s great news for marketers. Savvy marketers are starting to mix UGC into their email marketing campaigns — and it’s working.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    As interest in the space picked up, the Anthem–Skyword team began to note trends in its audiences’ interests and started expanding into LinkedIn and Twitter with B2B-specific material that broadened its conversations into more general topics like health care spending and employee wellness. After all, it’s the law. Did it pay off?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    According to Jay, more people listen to podcasts than use Twitter. I’ll just let that sink in. Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. For three days, content marketers from around the world take Cleveland by storm.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Influitive. Personalization made a huge difference in the results.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Your Audience Called. They Say You’re Fired.
    And they have lives: their Twitter feeds are often a mix of business and personal. “You will get all you want in life if you help enough other people get what they want.” ” – Zig Ziglar. Sounds like a nice philosophy, right? But is it a business strategy? According to some, it’s not even a business strategy anymore.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Twitter] 3 Gaming Trends About to Take Over the Media World
    Now, Twitter is spending millions of dollars per game to stream Thursday Night Football. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most Most people probably have at least one gaming app on their phone. Influencer marketing. Live streaming.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Twitter] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Others know just how to navigate Twitter’s system of hashtags and mentions to […]. Content Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content. Many organizations have legions of skilled bloggers among their ranks.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Twitter] 20 Examples of Social Proof in Action
    Much like when things are trending on Twitter, trending suggestions aim to pique the interest of users and persuade them to tune in. I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. Score.). Needless to say, I'm now the proud owner of the human-version of said dog bed.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Twitter] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. 11 Ad Agencies to Follow on Twitter. 1) R/GA.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    Fast Company: My Parents’ Review of Twitter’s NFL Broadcast. Last night, Twitter ran a live broadcast of Thursday Night Football’s matchup in an effort to bring a larger audience to the social platform and to capitalize on its speciality of sharing live reactions. It’s Doomed. Voices What We're Reading
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] Is Video Content Now King with Marketers?
    The social insights agency analyzed 207,306 tweets from more than 1,300 CMOs and senior marketers posted to Twitter during the second quarter of 2016. What are CMOs and senior marketers sharing online today? More and more video content. Video content is hot with marketing leaders, according to new research from Leadtail.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: September 12-16
    Twitter. It’s event season at ion. These last two weeks have been a busy time for us. From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. But what truly makes for a great interactive content experience? And the force was strong with CMW this year! See a fresh take on an old favorite. Facebook.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Twitter] 7 Ways to Create More Interesting Content for Your Blog
    Use Twitter to check out what’s trending. For example, KoMarketing Associates published the 12 Examples of B2B Companies Managing Impactful Twitter Profiles. During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space. Old topic … new spin. Key takeaway.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Twitter] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    As noted by my colleague Ryan , it’s just as important to participate in the online community as it is to meet with people face to face.  “Get your [company’s] name out there any way you can (third-party articles, webinars, podcasts, Twitter Chats, etc.).  seconds skimming articles before they ever settle on one to read!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Twitter] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Author: Elaine Ip Live streaming is all the buzz lately. Captivate Your Buyers. That’s some serious engagement! So how do you make the most of it as a marketer? Broadcast Your Brand.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Twitter] How Mobile, Voice & Social Are Changing SEO [Infographic]
    Leave your comments below or engage with us on Twitter using the hashtag #FutureofInbound. "Getting found" isn't a new phenomenon for inbound marketers. According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017. What about voice search? What does this mean for marketers?
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Twitter] Getting the Most From Your Marketing Assets
    Twitter  users enjoy accompanying images,  Facebook  users get giddy over pictures (and often can’t stand asking for “likes”), and  Google+  followers tend to be passionate brand advocates. Infographics are a natural fit with Pinterest , and perform well on Twitter. Email In case you haven’t heard, email is still popular.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Twitter] Multi-Touch Attribution, A Full User Debrief
    The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), and any other desired parameter. Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) Understanding the breadth and depth of this topic is no mean feat.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Twitter] How To Excel at Four Primary Types of Social Media Content
    277,000 tweets sent on Twitter. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Period.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Twitter] Six steps to increase your app conversion rate
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Kiki Schirr, {grow} Contributing Columnist. App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often Define your Key Performance Indicators. Suggested tools: Appboy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Twitter] The Future of Chatbots in Marketing [YouTube Live Event]
    Buster Benson has 18 years of experience building products at various startups, Amazon, Twitter, and now Slack. Prior to Slack, he helped build Twitter's analytics products & quick promote tool for small businesses. In the world of tech, there has been a lot of news about the rise of chatbots and why people should care.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Twitter] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Look on Twitter and LinkedIn for users that have been sharing similar content to what you have created! Just by searching on Twitter for #inboundmarketing, I can see who is sharing inbound marketing blogs, guides & resources, plus I can see who is getting the biggest reach in terms of likes and retweets. Grow our web presence.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Twitter] A Brief Timeline of the History of Blogging
    Xanga (for whom Twitter co-founder Biz Stone once served as creative director ) actually began as a social networking site -- sometimes compared to MySpace -- and didn’t add blogging features until 2000. Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here. You might not be reading this. Open Diary, c.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Twitter] Why You're Thinking About Digital Marketing Analytics All Wrong
    Or was the content you shared via Twitter more effective? 2. Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. Looking at top-level web analytics metrics like traffic is only part of the puzzle. Why Digital Marketing Analytics Matter More Than Web Analytics. From Google? Via Facebook?
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] Why Bad Jingles Make Good Marketing
    In the past eight months, half of our Twitter mentions were about the song. I work for a nonprofit car donation program called Kars4Kids , which funds educational initiatives for children. We have a jingle people love to hate. And we know that because they complain about it on Facebook every day. Please stop.” It was created in 2004.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] 4 Ways to Find Marketing Qualified Leads on Twitter
    You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. They’re Talking About You.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] The Basics of LinkedIn Marketing
    Fittingly, LinkedIn is also ranked as the most effective social media platform for B2B content marketing distribution, followed by YouTube, Twitter, and Facebook. Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] Prepare to Be Ignored if You Don’t Have Subscription Goals
    Your fans on Facebook or your followers on Twitter should be viewed as they are — temporary subscription opportunities with whom you can try to build relationships. Those connections are controlled by Facebook and Twitter, and the platforms can do whatever they want with them. And the research confirms my personal findings.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] The Guide to a Successful Employee Advocacy Plan
    Picture the following scenario: if an enterprise like Fujitsu tries to sell its augmented reality solution by posting an educational article on their official Twitter, their motives are overt – turn individuals into leads. From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 2) Recruit interns and new hires. People can also tune in to watch, or help out by asking questions and posting comments on Twitter using the hashtag #WebsiteThrowdown during the live stream. Periscope.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] A Brief History of Online Advertising
    Beyond Facebook's targeting efforts, other social networks such as Twitter, YouTube, and Google+ focus on providing an advertising experience for users that doesn't feel aggressive or impersonal. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? Check out a condensed history of online advertising below.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Twitter] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. Social Is Becoming Expensive.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Twitter] Interesting Infographics: The Potential of Social Media for B2B
    This new connectivity has great implications – 72% of a brand’s followers on Twitter are likely to purchase from that brand in the future. Twitter at 320 million active users each month. more Facebook shares and 20.36% more Twitter shares if you include a picture in your post. Let’s take a look. B2B Benefits. Social Media Spend.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 9, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: September 6-9
    Twitter. It’s Content Marketing World week and we couldn’t be more excited. Our very own ionians are finishing up their time at the conference and are ready to bring back some major keys (while channeling their inner DJ Khaled) on everything content marketing. This week was all about interactive infographics. Follow our Medium account here.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Twitter] 5 Ways to Make Your Social Media Marketing Rock
    billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? Set the Beat.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Twitter] See What Content Marketing Success Truly Looks Like
    The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. The film also saw a reach on Twitter of 14.6 Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Imprint.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Twitter] Why Snapchat Might Be Your Next B2B Marketing Tool
    That’s more than Twitter. General Electric is known for its involvement in social media and is active on a plethora of channels – from Twitter and Facebook to Instagram. For example, you can promote a snap through your Twitter account. When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 9, 2016
    [Twitter] Head Scratcher and Belly Buster Post: Sep 2016
    Blog Head Scratcher and Belly Busters Advertising Facebook LinkedIn TwitterAbout This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! It’s Time to Reinvent Advertising. Or Else. We agree. Would she?
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Twitter] Marketing 101: How to Pick the Right Social Media Platform
    – Is Facebook, Instagram, Pinterest, Snapchat, YouTube or Twitter the best place to put your marketing dollars? It all depends on your brand and what you’re trying to accomplish. Brands & Marketers
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Twitter] Facebook Can’t Escape Bias, No Matter What It Says
    Or maybe it wants to follow in Twitter’s footsteps and make news discovery a more significant part of its mobile experience. If that’s the case, then Facebook would be wise to look at Twitter—not something you hear everyday. Twitter has many flaws, but it’s always had a more sophisticated relationship with the news.
  • VIDYARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Twitter] Vidyard Announces 2016 Video Marketing Awards to Honor Excellence in Video Marketing
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. Nominations for the 2016 VMAs are now open. Registration for the event opened Tuesday. VMA entries are due by Sept.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Twitter] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable. But Web 2.0 Marketing Social Media
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Twitter] How to Create an Engaging and Effective Presentation
    There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn). I used to think presentation decks were an afterthought. They’re meant to be an accompaniment to a speaker, I thought. How wrong I have been. These things are hard to write. SINGLE.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] Your 6 Step Guide to Creating a Holiday Marketing Campaign
    Videos work well for Instagram promotion and colorful images, like infographics, work really well on Twitter. It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations
    This post was originally published on this site Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q2 2016. Check out these key findings from the report. Facebook continues to deliver value to advertisers everywhere, and its latest earnings report proves it.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas. Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. Ultimately, Google Analytics needs to provide value for the organization.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Follow Infer on Twitter @InferInc. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. About Infer.
  • PUZZLE MARKETER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] Why Twitter #Hashtags Are Worthless [Infographic]
    Twitter is a fantastic tool for disseminating information to an audience in real-time. Because of that, media organizations are constantly citing posts on Twitter as an almost immediate news source. Automated tweets also adds another level of complexity to the Twitter ecosystem. Social Media
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] 18 of the Best Personal Websites We've Ever Seen
    Or select one of the social media icons to connect with him on platforms like Twitter -- where his cover photo happens to seamlessly align with the branding of his website. Ah, the job search. Some refer to it as a full-time job in itself, others compare it to dating , and several cats over at BuzzFeed think it just plain sucks. Resumes.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] 5 Copywriting Techniques That Affect SEO
    For example, including click-to-tweet links in your content or asking readers to Tweet their opinion to you can boost shares on Twitter. It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. Copywriting
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] Social media giants tighten their grip on small content producers
    Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers. Facebook, Twitter, and YouTube can shut you down without explanation. What else have YouTube, Twitter, and Facebook in common? By Mars Dorian, {grow} Contributing Columnist. Go self-pub.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Twitter] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    YouTube subscribers are like followers on Instagram or Twitter. “Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? You might have watched the video ad just to see why it was so popular. Why are people watching it?”
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Twitter] Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces
    Of all the social networks, LinkedIn was most important, followed closely by Twitter and Facebook. If you’re looking for freelancers, LinkedIn, Twitter, and Facebook are the places you’ll most likely find them. 8. couple of months ago, we released our second annual study of freelance creatives on The Freelancer. averages.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Twitter] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). We want to create an ad that earns an audience.’
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Twitter] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    Some suggestions: Share and/or comment on one good discovery you find through Twitter per day. Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Twitter] Remember to market to your own influencer network
    Please pop them in the comments or reach me via Twitter @chrisabraham. B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTubeI really love influencer marketing. Too much. What Is Contactually?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Twitter] Does every business need content marketing? A reality check.
    In fact, if you came to him with a marketing plan that included Twitter chats, streaming video, and infographics you would be laughed out of the room. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends.
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Twitter] It’s time to get conversational with Twitter advertising
    Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…. The post It’s time to get conversational with Twitter advertising appeared first on Connecting Element. Blog conversational ads digital marketing social media social media agency Twitter Twitter card
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Twitter] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. Unlike these platforms, LinkedIn has found its niche: professional networks. Google.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 3, 2016
    [Twitter] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    In a move that seems deliberately aimed at rival Snapchat, Twitter has unleashed its Moments feature to a larger pool of content creators, including brands and influencers. For brands, the update provides a new-and-improved Twitter marketing and storytelling tool. Here, the content is more akin to a Twitter time capsule.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Twitter] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I explore the punitive position Google is taking on the use of intrusive ad units that are impeding the user experience and taking over mobile screens. We wrap up with an example of the week from Bloomingdale’s.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 2, 2016
    [Twitter] Interactive Content Marketing Weekly Roundup: August 29 - September 2
    Twitter. First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! We’ve been hard at work all week at ion making sure we’re ready to take on Cleveland with some content marketing force. Top 7 that.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Twitter] 4 Marketing Lessons I Learned from Being a Mascot
    Facebook will be the first to know, then Twitter, then Instagram, and then Snapchat. Author: Mike Madden Mascots. You’ve seen them at football games shuffling lifelessly through a crowd, desperately trying to avoid pictures with awestruck children. You’ve seen their uninspiring, lackadaisical dance moves to some of hottest jams.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 2, 2016
    [Twitter] What’s the Best Platform for Live Video Marketing in 2016?
    As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. This is no desperation move on Twitter’s part, surprising as it may be to some. Twitter. Facebook. Snapchat.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 1, 2016
    [Twitter] Social Media News You Need to Know: August 2016 Roundup
    – Facebook made several algorithm updates, Twitter introduced #Stickers, and Instagram launched Stories—August was far from lazy on social media! On August 4, Twitter introduced a new ad product called Instant Unlock Card, which can be used in conjunction. Marketing - Publishers
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Twitter] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. They also need cultural fluency. On Social Media.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Twitter] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    Kieran Dahl, social media editor: On Twitter, Denny’s is weird and good. (So much so that a guy started a petition on Change.org to get a job interview with the Denny’s marketing team.). As I was putting together our roundup of the best branded content from August, this happened: McDonalds is my favorite brand. How far is too far?—while
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Twitter] What B2B Marketers Need to Know About Social Media in China
    If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Weibo has been called the Chinese Twitter – and for good reason. The vast majority (89.3
  • SNAPAPP  |  THURSDAY, SEPTEMBER 1, 2016
    [Twitter] Take Your Audience Down Memory Lane for Better Marketing Results
    Check out their Twitter feed. Have you heard of that “Pokémon GO” mobile game? Just kidding. Of course you have. It’s all the rage right now. You’ll read all kinds of articles about why that is, too. It brings people together! It gets players out of their houses! It motivates you to explore new places! Yes, yes, and yes. Use New Mediums.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Twitter] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. So What Exactly is Digital Marketing? Your website. Blog posts.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 31, 2016
    [Twitter] 6 Tips to Make Your Marketing Viral
    After all, a single viral post can cause your Twitter follows to increase exponentially, your website traffic to surge, and your business to finally gain the brand recognition it deserves. Every marketer dreams of launching a viral marketing campaign. Marketing Automation marketing automation
  • CONTENTLY  |  WEDNESDAY, AUGUST 31, 2016
    [Twitter] Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?
    This could be you on Twitter! It’s almost September, which means a few things: I’m going to have to stop wearing tank tops in the office; Joe Pulizzi just dropped off 17 orange suits at the dry cleaners; and it’s time for another edition of “Ask a Content Guy,” my monthly content marketing mailbag. Cass, St.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Twitter] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Look at his or her LinkedIn profile and Twitter feed. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. You get the idea. Study up. But don’t.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Twitter] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    For example, it may not be attainable for your branded hashtag to start #trending on Twitter. While intended to make life easier, sometimes putting together a to-do list can feel like a bigger undertaking than accomplishing the actual tasks at hand. Check them out below. We recommend setting SMART goals , which stands for: Specific. slump.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Twitter] Email Marketing for Schools [New Ebook]
    Let us know in the comments or feel free to share on Twitter. Choosing a school is a big decision that's grounded in education and research. Controlling this discovery process that drives someone to select your school is no easy task. So, how do you create an effective email marketing plan that boosts enrollment for your school? Education
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