• BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Twitter] Your social media marketing automation solution
    In  Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. I like for recurring Twitter and Facebook behavior and the ability to add people to Twitter lists based on favoriting or retweeting but I love love love it for GPS geographical social media triggers.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Twitter] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. But not all couples are functioning like a belt and suspenders. Easily one of the most famous and enduring duos is Sherlock Holmes and Dr. Watson. You don’t get much closer than living together. If Holmes has only one friend in the world it’s Watson.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 4, 2015
    [Twitter] How to Develop a Ton of Content by Attending an Event
    Twitter | Facebook | LinkedIn | Pinterest |. Everyone knows you can acquire knowledge and connections by attending an event. But did you know you can also gain a ton of content that can be used to grow your audience, mark you as a leader, and provide material for weeks to come? Here’s how. 1. Author information. Holly Chessman.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 4, 2015
    [Twitter] Sometimes Marketing Should Whisper
    or follow me on Twitter @bizmkter. I don’t know about you, but I’m about hoarse from all the yelling I’ve been doing lately. What with radio, OOH and a bunch of SEM stuff, I’ve been screaming for quite a few weeks now. No Here’s one of my favourite bits of genius from Apple ( see, I do acknowledge it when they get stuff right).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 4, 2015
    [Twitter] The killer user experience: Apple Music
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. A little over a year ago I treated myself to a BMW X3 on my birthday. It came with a yearlong subscription to Sirius Radio, which I loved. Enter Apple Music to save the day. Enter a seriously great user experience (UX). ” SWOON.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Twitter] This One Thing Has Become The New SEO Reputation Management Secret This Year
    And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Twitter] 5 Twitter Analytics Features You Might Not Know About (But Should)
    Sometimes, it's easy to get overwhelmed by all the questions that arise when you're creating or analyzing your Twitter strategy. As an SMB Marketing Manager at Twitter, I hear these questions from a lot of businesses. The good news is you've got a great tool at your disposal: Twitter's free analytics. Who follows you?
  • HINGE MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Twitter] Rethinking Referral Marketing: Build Your Professional Network
    Similarly, Twitter allows you to meet and talk with figures in your industry. Twitter hashtags are often a useful way to organize a continuous online conversation around in-person conferences and events. Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Where Are You Now? Develop a Strategy.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Twitter] 4 Science-Backed Reasons to Read More (Even If You're Busy)
    Don’t check Twitter, Facebook, Instagram, or email. When was the last time you read a book? If you’re like me, you probably have a reading list of books and articles a mile long. It's not that you don't want to read them, but making time to actually do so isn't always easy. So how do you make time to read? Simple. You don’t. On the toilet?
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Twitter] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
    Music festivals have a lot to teach social media marketers about using Twitter and YouTube to promote and enhance attendee experience for their own events. How do they use Twitter to ensure their event runs smoothly? Making Twitter a Reliable Place for Information. The whole world is linked through a laptop. and Europe. Quickly.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 3, 2015
    [Twitter] How to Use Twitter’s Vine To Promote Your Business – Part I [GUIDE]
    By now you’ve probably heard about Twitter’s video-sharing app, Vine. Facebook and Twitter are still popular, but newer social platforms like Vine, Instagram and Snapchat are giving the older models a run for their followers. Six Reasons to Use Vine for Your Business (Part I). Are you ready to get your Vine on? Boost sales.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 3, 2015
    [Twitter] 5 Ways Your Nonprofit Can Rock Social Content Marketing
    Twitter | Google+ | LinkedIn |. This month I’d like to […]. Author information. Claire Axelrad. Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad. Ways Your Nonprofit Can Rock Social Content Marketing by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Twitter] Millennials Hate Ads! Want This Instead
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. Traditional Advertising Is Dead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Twitter] 5 Ways Twitter is changing the world (despite what the critics say)
    I was recently interviewed by CNN  about how Twitter is shaping the world. Despite the gloomy projections of analysts and the cries of the purists who long for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so. 1. Today, news breaks on Twitter.
  • MARKETING ACTION  |  MONDAY, AUGUST 3, 2015
    [Twitter] Buying Marketing Technology: Whose Recommendations Do You Trust?
    Post a note on Facebook, ask a question on Twitter, find a forum. You can use the scattershot approach (Twitter, Facebook, LinkedIn groups), but several sites have organized themselves in the manner of cars.com, and you can find concentrated, well-managed reviews of all kinds of technology. My husband is an automotive journalist.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Twitter] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    If your content is helpful, inspiring, and relevant to the influencer's audience, mentioning their Twitter handle in your social post is often enough to grab their attention and potentially earn yourself a retweet. Back in March, Kim wrote an article for Inc.com on marketing experts to follow on Twitter. But why stop there?
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Twitter] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Facebook, Twitter, LinkedIn? Like most modern marketing teams, you’re likely investing more resources in online video content than ever before. And why wouldn’t you? Video is the most influential medium for engaging online audiences and building an emotional connection with your buyers. But not all video platforms are created equal! Big data.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Twitter] How to Get a Bigger Bang from Your Press Releases
    Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Twitter] The 20 Best Sites for Wasting Time on the Internet
    You could check Facebook or Twitter or Instagram, but there's something so mundane about haphazardly scrolling through your peripheral friends' photos. There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. We have a few better ideas. Great times.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Twitter] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn? Twitter – Think of Twitter as a living, breathing conversation. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Avoiding “Ready, Fire, Aim”. Build Reach.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Twitter] 5 Subject Line Tips You Haven’t Heard
    Do you use Facebook, Twitter or Pinterest? The line could appear as a Facebook or Twitter post. 3. Trying to pique readers’ curiosity to entice them to open an email is so 2009. The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. Try a pop culture reference. Hashtag it up.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Twitter] What Instagram’s Updates Mean for Hospitality Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Instagram has been a prime marketing app for the hospitality industry since it launched. Users could view […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Twitter] How to use Product Hunt to boost your business
    If you register on the site and devote a little time to mentioning it and interacting with invited members through Twitter, you will eventually be invited. Once you have a target in mind, approach via Twitter and ask politely if they think your product is something that they would consider “hunting.” It depends. Now what?
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Twitter] How to Write an Author Bio That Doesn't Suck
    The most common techniques are following on Twitter or visiting your blog. If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important. Read on. Cat lover.”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 29, 2015
    [Twitter] Social Data Made Simple: Getting Started with a Strategy
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. Let that be your guide post for any decisions on data.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Twitter] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    Or contact me directly at  MarketingThink.com or on LinkedIn , Google+ or Twitter. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! shared this question-approach with a fellow craft beer lover at one of my favorite watering holes.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Twitter] 5 Tips for Marketing Podcasts with Social and SEO
    Twitter | Facebook | LinkedIn |. In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Twitter] New legal guidelines may impact many freelance employees
    Find Kerry on  Google+ and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Turns out, managing “Like a Boss” sometimes makes you a boss, even if the people you’re managing are supposed to be freelance employees or independent contractors. The U.S. But what if your company wants to hire freelance employees?
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Twitter] Digital Debris: Why Data Needs an Expiration Date
    Twitter users tweet 277,000 times. I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care many years ago. In fact, I almost recycled the envelope without reading it, since I assumed they were just trying to get my business back. Turns out it was. Yikes!
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Twitter] The Top 11 Mistakes Your B2B Website Should Avoid
    Some people will click on a Twitter icon and be confused when a sample Tweet pops up. 7. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. Is it easy to understand?
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Twitter] My online influencer research and engagement process
    Finally, I go over to Google and do simple searches like “top government intelligence blogs” or “top mommy blogs” or “top government twitter profiles” and stuff like that. At least, right now, it’s a one man band. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Twitter] Looking Outside In: Know Your Buyers First
    Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information? *This post was first published in January 2015 via ANNUITAS.com. There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Include the Buyers. Uncovering Insights.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Twitter] Twitter’s New Analytics: What You Need to Know
    Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. Looking at all Twitter users. How it Works.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Twitter] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    "E mbracing social media to ask questions, engage in conversations, and share what interests them - so they can do their jobs better," says Hostelley in a recently-released joint report from Leadtail and Neustar entitled Social Insights: How CMOs engage with people, brands, and content on Twitter. The CMO-CIO Relationship.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Twitter] 7 Questions to Help Create Healthy Employee Engagement
    Twitter | Facebook | Google+ | LinkedIn |. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. Joe Ruiz.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Twitter] 15 Resources To Help Improve Your Personal Branding
    You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Your LinkedIn and Twitter profiles are your new calling cards. Tune-up Your LinkedIn and Twitter Profiles To Bring Out The Best In Your Personal Brand. 
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Twitter] 10 Marketing Over Coffee Podcasts You Should Check Out
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ? Seth Godin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Twitter] The real problem with real time marketing
    Brands responding to each other on Twitter — effective moments, or brands pleasuring each other? Brands responding to each other on Twitter — effective moments, or brands pleasuring each other? Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Twitter] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Twitter | Facebook | LinkedIn | Pinterest |. Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. This information allows us to be constantly improving our marketing strategies and making them better. They […]. Author information. Leah Mazur.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Twitter] Why Candy Crush is Eating Your Brain
    Boredom, a fear of missing out, uncertainty and loneliness are great motivations to jump on Facebook, check your Twitter feed or scroll the endless, meaningless Instagram desert. So is Twitter. or follow me on Twitter @bizmkter. I am worried that Candy Crush is eating our brains. Candy Crush is extremely habit-forming. Trigger.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Twitter] The Best Example You Will Find On The Value Of Storytelling
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here  for regular updates. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line? That is until I met Michele Miller. needed to know more.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Twitter] Healthcare Digital Marketing Industry Update – July
    What you should know: Periscope is a “live video streaming platform” for Twitter, which basically means you can transmit a live recording of yourself to your Periscope and Twitter followers. Periscope is owned by Twitter and has been running for three months, gaining two million users. Update 5: Recent Twitter Updates.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Twitter] 5 Ways to Modernize Your B2B Branding and Marketing Online
    LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Twitter] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Twitter] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Twitter Ads. Twitter provides a number of different ad types , including: Promoted Accounts : This kind of ad suggests Twitter accounts to people that they aren’t currently following, but might find interesting. Twitter has a good monitoring system so you can easily make adjustments to maximize your money spent.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Twitter] 12 About Us Page Examples That Are Probably Better Than Yours
    Not only do you get each person's name, position, and headshot, you also get their biographies, ethics statements, a list of recent articles they've written, and social buttons linking directly to their Twitter and Facebook pages and/or emails. So how do you balance your remarkable content creation with your web design needs? Yes, a wrestler.)
  • LEADERSHIP  |  FRIDAY, JULY 24, 2015
    [Twitter] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
    Infographics Social Media Facebook home infographic social media marketing social media mistakes social media strategy TwitterWe all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would be silly to think that brand identity should work differently. Social Media Strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 23, 2015
    [Twitter] Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference
    Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack. This is something I’ve done for years as a consultant but it’s now an especially hot topic. transition planning must be systematic as well.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Twitter] The Earnest Charity Tech Pub Quiz
    The whole event was live streamed through the twitter owned app ‘periscope’ – enabling anyone who tuned in to watch the action and contribute with their own comments (shhh, and answers to questions). Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. Focusing the mind. The harder you concentrate, the closer the ball got.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Twitter] How to Get a Personalized Assessment of Your Website [Free Tool]
    Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts. Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. What is Website Grader? How'd you do?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Twitter] Will This Movement End Long Wait Times And Customer Service Nightmares?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. press 2 for billing. But they ain’t gonna give that up to easily. And hang up on you. Social Media
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Twitter] How to Speak at the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Twitter] Social media challenges to parenting
    Follow him on Twitter. By Dexter Patterson, {grow} Community Member. Last week my 15-year-old daughter deleted a comment I made on her Instagram page about her new hairstyle. It’s not like my comment was negative. Needless to say, I wasn’t the only one that felt like social media was corrupting relationships with our kids. sociology
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Twitter] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Winners for best use of video in B2B and B2C marketing campaigns to be announced at upcoming Space Camp video marketing summit in San Francisco. 6-7 in San Francisco. Entries are due by Aug.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Twitter] Content Is The Key To Social Selling Success
    Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! Or, please contact me directly  at  MarketingThink.com ,   LinkedIn , Twitter or Google+. However, we do all of that with content.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Twitter] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    This app syncs with several social media platforms including Facebook and Twitter. If you’re an avid Twitter user, TweetDeck can help you schedule posts and monitor feeds. We know that small business owners have no shortage of tasks on their daily to-do lists , and we’re here to help you shorten it even more. Save time.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 22, 2015
    [Twitter] Do You Know China’s Baidu Social Network?
    Twitter | Facebook | LinkedIn |.   Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Author information. Olivier Verot. Do You Know China’s Baidu Social Network?
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Twitter] 12 Marketing Techniques to Increase Your Firm’s Visibility
    For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. 4. Has web traffic increased? Are you seeing more conversions and leads? Is your firm closing more new business?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Twitter] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot blog's editorial strategy. After Joe and Kieran chatted with Rand on Twitter, we reached out to Trevor Klein at Moz to see if he wanted to run a similar experiment with their audience. Our Metrics. FAQs] ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Twitter] If you can’t measure marketing ROI, find the right alternative
    Share your answer in the comments below or with me on Twitter ( @wittlake )! You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Share your answer in the comments below or with me on Twitter (@wittlake)! You can find him on Twitter. By Eric Wittlake, {grow} Contributing Columnist.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Twitter] How to Use Twitter Audience Insights for Your Content Strategy
    Twitter is one example of this, since it recently introduced its own Audience Insights – a tool to help marketers better understand their key audiences on the channel. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative! That’s easy. Are they different?
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Twitter] How to Use Twitter Audience Insights for Your Content Strategy
    Twitter is one example of this, since it recently introduced its own Audience Insights – a tool to help marketers better understand their key audiences on the channel. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative! That’s easy. Are they different?
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Twitter] How to Use Twitter Audience Insights for Your Content Strategy
    Twitter is one example of this, since it recently introduced its own Audience Insights – a tool to help marketers better understand their key audiences on the channel. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative! That’s easy. Are they different?
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Twitter] Fathom Social Media Update
    Previously, users could hook in their Twitter and Address Book to find their friends on the app. But with the new update, users will be able to venture outside their friend group and Twitter network to find folks on Vine who post frequently and post high-quality content. Happy reading! Read the full article here. More information here.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Twitter] Leverage Your Hospital Ratings from the U.S. News & World Report
    Remember to share several times across your social networks, especially on Twitter. Below is another example from The Cleveland Clinic on Twitter sharing their top rankings! Today was the official release date of the 2015-2016 U.S. News and World Report rankings for health systems and hospitals across the nation. Conclusion: U.S.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Twitter] Leverage Your Hospital Ratings from the U.S. News & World Report
    Remember to share several times across your social networks, especially on Twitter. Below is another example from The Cleveland Clinic on Twitter sharing their top rankings! Today was the official release date of the 2015-2016 U.S. News and World Report rankings for health systems and hospitals across the nation. Conclusion: U.S.
  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Twitter] Rethinking Referral Marketing: Demonstrate Your Expertise
    Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise. Maybe you’ve complained, at some point, that “everyone’s a critic.”
  • WINDMILL NETWORKING  |  TUESDAY, JULY 21, 2015
    [Twitter] How to Make Blogging Pay Dividends for Your Business
    Twitter | Facebook |. I get it – you don’t have time to blog. With all of the other more important things on your plate, like customer service, product development, and marketing – who has time to invest hours into a strategy that might not pay off for months, if at all? Not me. struggle with this problem […]. Blogging
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Twitter] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.). Running regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations. mean, where do I start? And more importantly.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Twitter] Banners Have 99 Problems And A Click Ain’t One
    Please follow me on Twitter , LinkedIn ,  Facebook and Subscribe here for regular updates. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 21, 2015
    [Twitter] Do brands need to be fluent in emoji?
    Blog emojis Instagram social media social posting social strategy tone of voice Twitter visual sharing writing for socialAdopting the new pictorial lingo of the millennial generation can give a welcome boost to your engagement levels. Find out why marketers need to learn to ❤ emojis. The post Do brands need to be fluent in emoji?
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Twitter] 17 Excellent Email and Mobile Marketing Stats and Facts
    Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. •  Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Image credit: AdWeek.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Twitter] How to Master Content Marketing on LinkedIn
    This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network. While it may be acceptable to post 20 times a day on Twitter, the landscape of LinkedIn is a little different. There has to be another option, right? More exposure.
  • HINGE MARKETING  |  MONDAY, JULY 20, 2015
    [Twitter] From Resident Expert to Visible Expert?: The Story of Rita Keller
    Blogging naturally led to Twitter, where Rita could promote her blog posts and start conversations with others in the industry. Rita also uses social media to spread her ideas, primarily via Twitter, LinkedIn, and blogging. We study them because we want to understand how they attained that status and what we can learn from them.
  • WINDMILL NETWORKING  |  MONDAY, JULY 20, 2015
    [Twitter] 12 Subject Lines for Better Blogger Outreach
    Twitter | Google+ | LinkedIn |. One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. But, one of the […].
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [Twitter] WTF Does John Cleese Know About Content Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. Tweet this ]. Tweet this! ].
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Twitter] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Improve your LinkedIn, Twitter and Google+ profiles – so when people check you out you show the credentials and reputation of a true subject matter expert who understands and can help an individual or an enterprise! 3. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Twitter] How to Market and Sell to the Modern Buyer
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. To get a copy of the slides or to listen to the replay, please click here.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Twitter] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    Are they being watched on Facebook and not Twitter? Are you guilty of the fly-by-posting, A.K.A. the post-and-dash? Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). You get my point. So what analytics should you look for from your video marketing technology? It is.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Twitter] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    Facebook and Twitter users, for example, are extremely receptive to photos and videos – users of these sites consume lots of them. LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Twitter] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
    Demand Spring (Twitter: @demandspring ) is a demand generation consultancy that helps marketing organizations improve their ability to build and progress sales pipeline. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. About Vidyard.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Twitter] 16 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen
    Image credit: entros. 6) Ironic Twitter shaming: a dish best served cold. Here's the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Some call that schadenfreude; others call it being a jerk. 11) Pssst. 16) But.
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Twitter] Magazines and Social Media: From the News Stand to the News Feed
    Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more. For the most part, publishers no longer question the merit of dedicating time and effort to social media. Media
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Twitter] Why You Must Know Your Social Media Followers
    Twitter and Facebook have both recently made changes to their algorithms that emphasize engagement. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement. Otherwise, you are just wasting your time.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Twitter] Companies are Embracing Influencer Marketing in 2015
    Twitter | Facebook | Google+ | LinkedIn |. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. This year, as an author and influence marketing […]. Author information. Raymond Morin.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Twitter] How to Develop an Authoritative Voice in Any Content Niche
    No, I don’t mean that you need to stalk healthcare leaders on Twitter or obsess over your Fitbit. . Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. La de da! Really.   As often as you need to and aloud, if possible.
  • FATHOM  |  THURSDAY, JULY 16, 2015
    [Twitter] Consumer Brand SEO Pulse: 7.16.15
    Why Twitter Followers Are Worth More than Facebook Fans”. One Twitter follower is 1.8X as engaged as a single Facebook fan, so it might be time to move some of your social energy. Google has begun indexing more tweets, but is still favoring Twitter accounts with high followers and higher “social authority.” link]. link]. link].
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Twitter] Put The Phone Down – I’m Not Ready
    Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. love technology, marketing automation, CRMs — I couldn’t do my job without them. Big mistake. Does that warrant a call? When to make that first sales call?
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Twitter] How you can grow your traffic and business–without Google
    Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic to build your brand and business? Social. Email. love email.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Twitter] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
    She even invited fans who'd caught her attention on Twitter, Instagram, and Tumblr over to her house for what she called #1989SecretSessions , an exclusive sneak peak of her album, "1989," which had not yet been released at the time. What do Taylor Swift and Hillary Clinton have in common? They've both been on the cover of Vogue. It did.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Twitter] Marketers are Feeling the Social Relationship
    Both Facebook and Twitter have strived to enhance the analytics capabilities of their platforms, as a response to the many marketers using their platforms for business purposes. Particularly as more and more marketers are spending advertising dollars on these platforms, the demand for accurate analytics is increasing substantially.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 15, 2015
    [Twitter] A Content Marketing Warrior Leaves Behind Valuable Lessons
    Twitter | Facebook | LinkedIn | YouTube |. If the name Brian Clark doesn’t resonate with you when talking about content marketing, then you missed out on some good stuff. learned a lot from Brian over the years. Sadly, however, we lost him last week at the age of 46 after a brief battle with cancer. I was fortunate enough to be […].
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