• BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Twitter] Google+ is an antisocial network
    Creating a community based on following, like Twitter, but in a container, like Facebook, where nobody can be friends, just mutual followers– is antisocial. For most, Google+ is an antisocial network. Antisocial Networking Service. And now, here’s my third article. It was thrust upon us as an answer to a question no one was asking.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Twitter] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    'Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Twitter] 3 Tips to Support Relevance in Your Marketing Communications
    The event may be over, but the conversation continues on Twitter with the hashtag #Interact14. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions).
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Twitter] The Power of Unsubscribe
    Rather, it is an opportunity to offer additional methods for the subscriber to stay engaged with your brand, either through a preferences center with different subscription options, or by pointing to your presence on social networks such as Facebook and Twitter. Preference 'The unsubscribe link is a crucial tool for every email marketer.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Twitter] 23 Outstanding Social PR Guides
    How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Chelsea Adams details half-a-dozen techniques for identifying influencers in any market segment or topic area, from checking out who speaks frequently at relevant industry conferences to finding authors on Amazon.com (“Are they on Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Twitter] The ROI of Twitter, Explained
    'Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter is a mystery to many. It’s understandable.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Twitter]  5 Tips for Marketing in a Highly Regulated Industry
    Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. For an example of a recent misfire, check out the CIA’s forays into Twitter. 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Twitter] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Twitter] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. On Twitter or LinkedIn? 'As managing partners of professional services firms, social media is typically not at the top of our priority list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Twitter] Straight talk on social media consulting
    Isn’t active on Twitter? Isn''t active on Twitter? 'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. It’s really not about social media. Do the work.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Twitter] Don't Miss Out! Catch Up on This Week's Most Shared Content
    New Twitter Dashboard Lets You Measure Performance of Organic Tweets. Twitter recently unveiled a new tweet activity dashboard that will provide advertisers, Twitter Card publishers, and verified users real-time data about their individual, organic tweets. 'Another summer week just came to a close. Can you believe it? Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Twitter] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    On Twitter or LinkedIn? 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Panda 4.0
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Twitter] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Twitter] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. Be present in the comments section of your blog; if you have a Twitter account, reply to at least some of the people who tweet at you.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    For example, if a visitor downloaded our introductory ebook about using Twitter for business , knowing they have an interest in Twitter, we could choose to show them a CTA for our intermediate-level ebook about how to use Twitter to generate leads. 'Are you using calls-to-action in your marketing? Not hip to the difference?
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Twitter] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    On Twitter or LinkedIn? 'When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play. Conduct research. This is a no-brainer. Use content marketing. Optimize your website.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Twitter] How Your Brand Can Avoid These 5 Social Media Mistakes
    Remember, you’re competing with the friends and family of your Facebook and Twitter followers for their attention, and you won’t capture it if you’re blending in. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Mistake #1: Building on rented land.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Twitter] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    The result was a huge jump in potential audience – over 40,000 twitter followers combined, and thousands of newsletter subscribers across all six companies. 'Who doesn’t love a good webinar? On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 Partner with the Right People.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [Twitter] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    'As you may already know, AG Salesworks is an active user on Twitter. Today, we’re excited to be hosting our very own Twitter chat, #ProspectingChat , at 1:30 PM EST / 10:30 AM PST! quick overview of our Twitter chat: Date: Thursday, July 17, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat. What’s important now?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Twitter] Are These the Smartest Marketing Campaigns of the Past Year?
    ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? 1) Vodafone Fakka. Brand: Vodafone. Brand: Oreo.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Twitter] There Are No Emergencies in Marketing
    “Sorry, had a Code Red on Twitter,” she said. I’m fairly sure that was not what they had in mind when they created the Twitter account. or follow me on Twitter  @bizmkter. 'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. ”, I asked.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. 'by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He offered inspiring tips for modern marketers at the event.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Twitter] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Twitter] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . Matt holds a MBA from the Harvard Business School and a B.A. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Twitter] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    10) "Imagine seeing that people who were first touched by advertising on Facebook vs. an organic follow/click on Twitter had 10% less CLTV.". 'You likely know Rand Fishkin as the cofounder of Moz. Below are some of the highlights from the AMA, which will likely help answer many of your questions about inbound marketing, SEO, and analytics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Twitter] 4 Steps to Content Curation for Inside Sales Reps
    By sharing through LinkedIn, you can publish to both your LinkedIn and Twitter networks simultaneously. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Twitter] Does blogging still matter in 2014?
    Most of my discussion happens on Twitter, my personal Promised Land of interaction. Most of my discussion happens on Twitter, my personal Promised Land of interaction. 'By Mars Dorian, {grow} Contributing Columnist. Five years ago, I wrote my first blog post. Fast forward four years. When I feel productive, I blog every other month.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Twitter] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Follow the event discussion on Twitter with the hashtag #Interact14 , and if you’re here at the conference, give us a shout with your favorite lessons learned! 'by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Twitter] An Introduction to the Elements of Responsive Design for A/E/C Websites
    On Twitter or LinkedIn? 'Even as great many A/E/C firms embrace online marketing , more are neglecting an important component of their presence on the web. The sad truth is that even the best online marketing efforts can fall flat if your firm’s site isn’t responsive to the variety of devices your audience is using. Performance.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Twitter] 6 Principles of Persuasion for an Amazing Copy
    It’s why we flock to thought leaders’ blogs and Twitter feeds. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Twitter] Business Cards: The Good, the Bad, & the Ugly
    He even used his twitter handle as an added bonus. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. What gives? The Good. What are some business card must-haves?
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Twitter] 5 Tips for Better Twitter Advertising
    Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Twitter] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    On Friday, Twitter rolled out an enhanced tweet activity dashboard , which lets you s ee how many times other users have viewed and engaged with your organic tweets. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. Well, hold on to your hats, folks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Twitter] 25 ideas for your social media network strategy
    focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Why Twitter?
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Twitter] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Using the same criteria, try searching Twitter. 'If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. So how do you find opportunities to guest blog? Getting Started. Next Steps. Content Search Marketin
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Twitter] What People Read This Week (in Between Watching World Cup Games)
    The semi-final World Cup game between Germany and Brazil spurred a record-breaking number of mentions on Twitter with 36.5 'The most socially shared blog posts from this week span a wide variety of topics. Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates. Tweet. No Photoshop? Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Twitter] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they had to say. won the internet. as well.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Twitter] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    Twitter responded by going absolutely insane (evidence below), showing that great content, a connected audience, and social media can have far greater reach than a more traditional approach to announcing news, as evidenced by the Tweets below: The reporter who worked with LeBron on the story (Over 8K retweets in less than an hour). Of course.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Twitter] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Twitter] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Keep a close eye on our LinkedIn , Twitter and Facebook profiles leading up to and during the event for chronicles of all we’re doing to provide an amazing marketing experience at the event. Follow along as we chronicle SIGMA ( @SIGMA_Insights ) and Stefan’s ( @StefanWillimann ) adventures in California real-time on Twitter.
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Twitter] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    When you compare LinkedIn with other social platforms such as Facebook and Twitter, this is a massive percentage; Facebook and Twitter have been calculated at a little over 6% and 12.73% in conversions respectively. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Twitter] The Death of the Social Media Guy
    This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. Warning: This message does not mean “everyone needs to have a Twitter account.”.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Twitter] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. Every surface, everywhere you look has a call to action on it. And consumers are tuning out.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Twitter] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At this stage, track your follower count and measure engagement (retweets and @replies on Twitter; Likes and comments on Facebook and LinkedIn). 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Ready to start this whole inbound thing? Let''s do it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Twitter] 5 Ways to Humanize Your Online Communications
    Follow Josh on Twitter @jhaynam. 'by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Use your own vernacular. Make jokes.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Twitter] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Because what works for somebody who is interacting quite a bit on Twitter is going to be different than the person who’s on Tumblr or Vine or something like that. Consistently every year we’ve seen LinkedIn, Twitter, Facebook. 'An Act-On Conversation. Atri Chatterjee is Act-On’s Chief Marketing Officer. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Twitter] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Twitter] Measuring that Which is Meaningful to Your Small Industrial Business
    m constantly seeing updates in my Twitter stream from people I’m following about how they’ve increased the number of followers, their Klout score, etc. Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. LinkedIn now tells you how many profile views you get.
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Twitter] Social media in a polarized world
    That’s true, of course, but 8 years after Twitter was launched, having millions of people communicating mostly via ephemeral snippets of text and images shaped the global communications into a broader, noisier and shallower world. Social Media Marketing Blog microblog polarized social media twitter ” .
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Twitter] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Twitter] How to Please Google in a Post-Hummingbird World
    All of these are far more interactive and require more engagement from a user than merely reading a blog post, commenting in the forum section, and sharing content on Facebook and Twitter. The mystery is understandable, considering that the search landscape is in the midst of tremendous change and volatility. But that is no longer the case.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Twitter] #BrazilvsGermany Most Tweeted Sporting Event in History: Here Were the Top Tweets
    The game did not only break records on the field, but it also spurred a record-breaking number of mentions on Twitter. million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. — Twitter Data (@TwitterData) July 9, 2014. Twitter It was a crazy game. was keeping up with the game at work.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 8, 2014
    [Twitter] The State of B2B Lead Nurturing [New Benchmark Research]
    ” Follow Sean on Twitter @Sean_f_Callahan. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan , marketing director at Bizo and editor of Digital Marketing Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. But here''s a little secret, marketers: You don''t need Photoshop to create great designs.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Twitter] Damage Control: 3 Steps to Handling a Company Mishap
    The continual updates were also posted on Facebook and Twitter, including both steps to take and updates on progress being made on the company’s end. 'In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. There’s no excuse.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Twitter] The History of Our Social Media Obsession [Infographic]
    Facebook, Twitter, and Google+ are the top three social media sites used by marketers. Twitter. 215 million people use Twitter every month. Twitter is currently the fastest growing social network with a 44% growth from June 2012 to March 2013. 34% of marketers have used Twitter to successfully generate leads.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Twitter] How to Grow Your List with Email Sign up Forms
    You should frequently share the link to your email sign up form on social networks like Twitter and LinkedIn and Facebook page. 'A sign up form is one of the single most powerful tools you can use to grow your email list. We recently wrote a post about everything you’d want to know about sign up forms. Need a refresher? Less is more.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Twitter] How to be a Google+ success
    While people generally like what they see on first blush, they eventually leave the empty austerity of Plus to return to the messy excitement of Facebook, Pinterest, Tumblr, Twitter , and Reddit. know that the secret to Twitter is being included in the recommended list of tweeters. Leave them behind. Goodbye ! Definitely FB. Committed.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Twitter] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    In terms of share of voice on Twitter, Hyundai is currently the clear winner here – at 71%, compared to Volkswagen’s 29%. 'Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Twitter] 20 Stunning Inbound Marketing Statistics
    Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. 'Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. That''s not the case with inbound marketing. Far from it. Now on to the good stuff.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Twitter] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 7, 2014
    [Twitter] 6 Ways Marketing and IT Collaboration Boosts ROI
    Follow Jack on Twitter @jnewto. 'by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. Marketing and IT leaders considering improving collaboration between teams should look at the strong benefits that cooperation can bring.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Twitter] 20 Expert LinkedIn Guides
    Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Twitter] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. 10 Quick Tips for Generating Leads From Twitter. Need help generating leads from Twitter? 'For those of us in the U.S., Tweet. Want to get noticed online? Tweet. Tweet.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 4, 2014
    [Twitter] Advice from a Social Pro: The Best Content to Share on Social [VIDEO]
    Social Media Dunkin'' Brands Facebook Jessica Gioglio pictures pinterest The Power of Visual Storytelling Twitter 'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jessica Gioglio, Social Media Manager at Dunkin’ Brands.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Twitter] 9 Brands That Totally Nailed Their Fourth of July Marketing
    If you want to enhance your promotional photos for Twitter or Instagram, use photo editing software like Photoshop or even free photo editing apps like Afterlight. 'Fourth of July is finally here -- happy long weekend, everyone! What does excellent Fourth of July marketing look like? Lowes. Happy 4th of July! Vine #loop https://t.co/1UllbqpjVk.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Twitter] 9 Hilarious Out-of-Office Email Auto-Replies
    I''m actually more likely to check email than Twitter on vacation. 'Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.). Bold move. 7) Hi.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 3, 2014
    [Twitter] Why Marketing Advice for Small Industrial Manufacturers Needs to Change
    The problem is, they have far bigger fish to fry – and these concerns trump setting up a Twitter account or doing all the other stuff that the marketing industry is insisting They. 'If you want to get me ranting and foaming at the mouth, talk to me about the state of education here in the U.S. Period. Journalism anyone?). “Neumont Who?”
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Twitter] Everything You Need to Know to Successfully Live-Tweet Your Event
    You can even use it in your brand''s Twitter and Facebook cover photos, or put it into your email signature. Interact with your Twitter audience. You''ll want to differentiate between the tweeters who are random people, and those who are your Twitter followers, event attendees, leads, and customers. Before the Event. No problem!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Twitter] Five companies with a human social media presence
    They also empower their employees to have their own Twitter handles to engage with the community. Every person in this huge entertiainment franchise has their own Twitter handle and the WWE empowers them to use it to their advantage — staying real and promoting human connections. Follow her on her blog , Twitter and Facebook.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Twitter] The 3 D’s of Brand Building In A/E/C
    On Twitter or Facebook? 'Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? And if you couldn’t differentiate yourself, how would you expect to see long-term growth and profitability?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Twitter] How to Measure Success in Inbound Marketing
    So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. Start with these questions. Your Blog.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Twitter] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. It starts with a hesitation. It becomes an objection. It festers into a doubt. And it costs your company leads. What I’m talking about is sales call reluctance.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Twitter] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. It’s a good thing when someone likes you on Facebook or follows you on Twitter, but when your prospects start to share and re-tweet posts for you, you’ll start to really see momentum. Campaign Visits. Interactions. Shares.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Twitter] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    or follow me on Twitter  @bizmkter. 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. That’s why it seems so familiar. Somewhere on my desk is a mug with the cringe-worthy statement: Think Global. Act Local. Interesting that the mug is the only survivor. Plus a new mug is always nice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Twitter] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    Liberally employ the “block user” options on Twitter and Facebook. Find Kerry on  Google+  and  Twitter. Liberally employ the “block user” options on Twitter and Facebook. 'By Kerry Gorgone, {grow} Contributing Columnist. The Dark Side of Social Networking. 98 comments. 830 tweets. 442 Facebook shares. Not worth it.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Twitter] The Attention Web: What B2B Marketers Need to Know
    If you’ve created high quality content, ensure that it earns an adequate marketing ROI by consistently putting it in front of the right people; don’t expect them to find your content by themselves on your company website or blog, on LinkedIn or through Twitter. Less can be more, when it comes to B2B content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Twitter] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. You can use the links below and also after each video to navigate through the videos and sections. Is There a Limit?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Twitter] Google+ on its Third Birthday
    The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free. No, not even LinkedIn or Twitter. The Church of Google+.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Twitter] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Twitter] Manufacturers: Help Your Contractors Have Online Success
    With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. 'Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff! HomeAdvisor.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Twitter] 10 Quick Tips for Generating Leads From Twitter
    'Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. 1) Allocate time each day to your Twitter tasks. Twitter25. Twitter25.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Twitter] 8 Components of an Effective Email [GUIDE]
    Notice the Facebook, Twitter and YouTube options near the bottom. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. So, we’ve created a guide that breaks down eight components of an email. From label. Subject line. Content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Twitter] 4 Ways to Manage Change Management For Successful Demand Generation
    Follow Carlos on Twitter @cahidalgo. . 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. and marketing automation. for enterprise clients globally. Educate.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Twitter] Optimize Twitter to Maximize Real Estate Results
    'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. Optimize Twitter to Maximize Real Estate Results by Rebekah Radice - Maximize Social Business. It can also play an essential role in helping customers find you online.
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Twitter] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    It can be difficult to determine what exactly will make your desired followers engage with you on Twitter. To help you improve your Twitter game, this blog post offers some template Twitter “formulas.". 'So, another month has come and gone. At HubSpot, that means a lot of new content has been created and published. Tweet.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Twitter] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. 'My next challenge has arrived, and oh what a challenge it will be. Lines have blurred, and in my opinion, it’s better for everyone.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Twitter] Why You Should Rethink That Snarky Social Media Comment
    The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. Happy, that is, until “the comment.” The comment was not thoughtful; there was nothing positive in it at all. ” I sure hope not.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Twitter] Future Trends in Content Marketing
    The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. So in the future, what trends are emerging?
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Twitter] Future Trends in Content Marketing
    The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. So in the future, what trends are emerging?
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Twitter] Future Trends in Content Marketing
    The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. So in the future, what trends are emerging?
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Twitter] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    If your content speaks to women between ages 30 to 50, and you know you have a large following of this audience on Facebook, why would you spend time and resources promoting it on Twitter? 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. You publish it, tweet it out and post it on LinkedIn. Promote.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Twitter] The New Influence of Points and Voting on reddit
    What do Facebook, Twitter, and Pinterest all … Continue Reading. 'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. The New Influence of Points and Voting on reddit by Jesse Aaron - Maximize Social Business. Reddit
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Twitter] The World Cup of Marketing Part 1: Nike Vs. Adidas
    The iconic sports apparel brands have put their best foot forward (pun intended) to engage consumers with everything from videos to branded Twitter handles.  . brazuca ball,” and gave it life through a Twitter account – @brazuca has been posting its experiences to its 2.2 Will more shoes/beverages/electronics be sold? Apparel and Gear.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Twitter] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    Even Twitter search allows you to filter and find people who are talking about things that you can speak to. 'An Act-On Conversation. Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. link]. Generate the right content.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Twitter] How to Craft Print Vs. Online Headlines
    Twitter links are briefer than that.  . 'What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. In magazines, we have the advantage of photos, imagery, a kicker, deck and layout to convey what the article is about. If not, write another one.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Twitter] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    According to the Pew Research Internet Project  Twitter use among adults is on the rise, especially for those in the 18-29 age group. Colleges can combine this social trend with the growing concerns about tuition costs by creating a specific Twitter handle dedicated to fielding questions and posting information about financial aid.
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Twitter] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. 'Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. Reigning world champions, Spain have had to bow out of the tournament already.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Twitter] Seven Ways to Get The Most Out of Industry Events
    Use Twitter as your event curator -. Monitor the event on your social media platform of choice, or simply go to  Twitter search  and type in the event hashtag. Check the Twitter stream for quotable quotes and discover things to approach the speaker about later at the show. Also, don’t forget the reason you are there. Awesome!
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