• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. channels like Twitter. By actively monitoring twitter. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. terms of use. topic. studies. After.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    More Twitter Followers Golden State Warriors Increase Sales. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. and lead their companies into the digital age. As they embark on the journey to.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] Grande Guide to Social Advertising
    Tumblr, Twitter, and Facebook, it’s now even easier for. TWITTER Twitter has been adding advertising features at a rapid. Twitter plans to make its first push. Types of Twitter Ads • Sponsored Tweets. brand to push a Tweet to the top of the Twitter. In Twitter parlance, a trend is a. Twitter.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] Grande Guide to B2B Blogging
    Mark Schaefer is the author of The Tao of Twitter and. can feed Twitter, LinkedIn, and Facebook updates. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. series. cycles.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] The Demand Gen Pro's Cookbook
    RETARGETING SACK LUNCH PAGE 10 TWITTER FUNNEL-. Follow Mike on Twitter. Follow Jean on Twitter. Follow Amanda on Twitter. RECIPE ILLUSTRATION The Demand Gen Pro’s Cookbook 10 TIME TO PREPARE 2 weeks INGREDIENTS 1 jug Twitter 2 lbs marketing automation ¾ cup CRM 3 team lunches 1 generous scoop of recognition. sites.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] The Ultimate Guide: Getting started with Social Selling
    Twitter, LinkedIn, About.me, etc. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. In the traditional model, marketing tells a targeted group. what to want. Then sales tells them why they want it and. takes the order. in information gathering.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. This will.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Twitter] B2B Marketing Trends for 2016
    and Twitter followers. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] How Twitter Can Solve Challenges for Marketing, Support, and Sales
    A brief eBook on using your Twitter time effectively
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    If you’re touting the benefits of a new product line on Twitter, coordinate this with personalized emails that expound upon the specific benefits of that product as they pertain to each customer’s market. The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Build Credibility as an Industry Expert.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] Top 5 Marketing Skills
    For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals.
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] A Framework for Optimizing Personas
    You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone. Guest post from Samantha Stone, Founder of the Marketing Advisory Network. Garnering buyer insights remains one of the most difficult jobs for modern day marketers. B2BZone b2c Blog
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Some plugins, for example, encourage your readers to “Tweet this,” to share your content and increase your visibility on Twitter. So, why not you?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Twitter] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. Twitter Chat Hashtags.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] Top Ways to Attract Prospects Through Social Media
    For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. Work on Your Personalization Efforts. Take Online Behaviours Into Account.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] The most important questions to make your marketing work
    Social networks, such as Facebook and Twitter, use algorithms to filter and present the right information based on what they believe their users—your customers—really want to see. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Good question.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    For example, if a high number of users found out about your app via social media, you could allocate more funds to run paid campaigns on Facebook and Twitter, scaling back on other tactics that don’t quite work as well. Author: Koustubha Deshpande These are exciting times in the mobile app industry. What is a 360-degree view?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    Hearing a thought leader speak about her experiences in the industry has a stronger effect because it brings the connection to another level, rather than just placing a name to a face or Twitter handle to a Tweet. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. At the end of my walk, I dip into Starbucks.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Twitter] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. This tool will analyze your Twitter account and help you figure out the best times to send out your tweets. Guest post by Joan Guilbert. Content engagement, budget, and variety are also commonly mentioned among those top challenges. Buffer.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Job Board and HaleyMail Updates: Haley Marketing Release Notes v3.7.6
    released January 9th, 2016: Haley Marketing Release Notes for v3.7.6: Job Board Updates: Twitter: We added a "Twitter Site Handle" field to the Job Board Settings for social sharing of Twitter Card meta data. Using HaleyMail or our job board? Good news: They both just got better! What's a preheader, you ask? Cheers!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates. More often than not, people are reluctant to adapt to change. Data mining. Content marketing. Takeaways.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] 3 Reasons Why SEO and Content Marketing Fit Together
    You can also follow him on Twitter @Diwasiuk for more information about SEO services. A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Twitter] Everything You Need to Know About User-Generated Content
    Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. And then we would use it across Instagram, Pinterest, Facebook, Twitter. Want more content? High-quality, on-strategy content that resonates with your audience? Who doesn’t? Employee-generated content (EGC).
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    With a built in clickbait generator that shares directly to Facebook and Twitter, the page further markets the movie with what most consider bad marketing. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? For one, he’s Canadian. It was bad. In short, they killed Deadpool.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] 23 Account-Based Marketing Leaders to Follow on Twitter
    To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. 1. Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] How to earn customer loyalty in the age of chat
    They did, however, have a Twitter account. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. You see, an ordinary customer simply buys your products or services, likely based on price for value. ” Wait.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
    The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. For example, if you’re running a Snapchat campaign that is being teased across other social media channels like Twitter or Instagram (which, pro tip #2: you should!), Solved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] 5 Critical things you need to know about Periscope now
    This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! How do you think will Periscope change with Twitter autoplay?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Twitter] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    If you look at a scatter plot of your connections on Twitter, Instagram, Facebook, and LinkedIn, chances are your network lines up roughly to past jobs you have had, schools you have attended, and places you have lived. Resolve to follow ten new people on Twitter and LinkedIn this week. and my life. The lesson? In her book, Why Not Me?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] Omni-Channel Marketing: Creating the Right Mix for Your Brand
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] 8 Things to Do Before Interviewing Someone for Your Team
    Twitter and YouTube, yes. Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Hiring talent is scary. Go ahead, Google “job interview tips” and within.27 Refrain. Shut up.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] Use Instagram as the starting point to promote your business online
    Well, people hate text only, people love  Instagram, but the folks on the MITEF DC Board were generally not Instagram users so setting them up to dedicate their phone’s Instagram app for use only during MITEF DC events  is much easier than fooling around with multi-account settings on the Twitter app or anything else. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] How to get things done even when you can’t concentrate: Return on Attention
    Learn more at triberocket.com or follow James on Twitter @JamesHahnII. by James Hahn II, {grow} Community Member. Put yourself in 1999. You just turned 19 years old and got your first “grown-up” job selling furniture. Brian Tracy, Jeffrey Gitomer, Dale Carnegie. For decades this question has haunted me. Serious ADHD. Serious ADHD.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    So when it comes to creating a cohesive set of campaign visuals -- from Twitter graphics to blog images -- what's a marketer to do? Facebook, Twitter, and Pinterest templates. Facebook, LinkedIn, and Twitter cover photo templates. We all know visual marketing works. This set of 195+ designs includes: Infographics templates.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Twitter] The Nonprofit’s Guide to Email Nurturing for Membership Retention
    Just take a look at the widespread growth of Twitter, Slack, and other platforms. Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. What gives? Even better?
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] The Ultimate Content Marketer’s Social Sharing Checklist
    Content marketing doesn't have to end with Facebook or Twitter! Twitter. Personal Twitter Account. Company Twitter Account. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] Here’s a Story: Why Storytelling is Vital to Content Marketing
    Watch the video and let us know what you think on Twitter. Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Using video for storytelling is very different from showcasing your products in a video. It’s also different from customer testimonial videos.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Twitter] 11 Practical Tips for Finishing Your To-Do List Faster
    Once you knock three items off your list, or once you finish a particularly grueling task, you can allow yourself to check Twitter, eat a snack, or go to the gym. "Work smarter, not harder.". Chances are, you've heard this phrase before -- and probably more than once. How is that done? so which ones are the best of the best? and 12 p.m.,
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Twitter] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. The revolving door of Twitter executives (5:43): Five of Twitter’s top execs are leaving the company. walk through four possible scenarios for the future of Twitter.
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Twitter] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    Use Twitter Lead Cards. The Twitter ad platform gives you the ability to create one-click opt-in ads, making it quick and simple for your users. The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. Let’s take a look: Create Landing Pages. Use Opt-In Content Offers. So include them!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 29, 2016
    [Twitter] What Lies Ahead for Social Media in 2016
    Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand. Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like.
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Twitter] 3 Steps to Webinar Success
    For example, if someone tweeted about the webinar, you might want to reach out to them on Twitter. How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. We recommend starting with the following three steps.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 28, 2016
    [Twitter] Real Magnet Offers Complex Campaigns Withouth the Flow Charts
    It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes. Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Twitter] 3 Ways to Use Customer Behavior History to Predict the Future
    They might enjoy their social media clicks leading to the right information on your website, but they may get a little freaked out if you strike up a Twitter conversation out of the blue. Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Of course not. From Search to Landing Page.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Twitter] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] The ROI of Influencer Marketing
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. This webinar was sponsored by Tracx.
  • SALESFUSION  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] How to Approach Multi-Channel Marketing
    However, if you’re active on, let’s say Twitter, and that company has a profile there, then the barrier to entry to following and engaging with them on Twitter is no big deal. Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. Your customers are no different.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Twitter] Struggling With Impostor Syndrome? 9 Ways to Deal With It (Before It Hinders Your Success)
    You might also keep a separate tab to paste kind words people have written to you via email, Twitter, blog comments, and so on. "I got lucky.". "I don't belong here.". I'm a fraud, and it's just a matter of time before everyone finds out.". Sound familiar? you're probably suffering from impostor syndrome. You find it hard to accept praise.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Twitter] 30 B2B Social Media Tips for 2016
    12 Examples of B2B Companies Managing Impactful Twitter Profiles. Don’t hestitate to reach out in the comments or connect with me on Twitter ! As social media has grown, so has the opportunity for businesses to reach customers and potential customers. Great news, right!? Sort of. So, as it turns out, we still have work to do.
  • BIZNOLOGY  |  TUESDAY, JANUARY 26, 2016
    [Twitter] 10 content marketing articles you missed
    Best Of Content Marketing Aeroméxico California Caribbean Cartagena Colombia Galleon Juan Manuel Santos Latin America San Jose twitter United StatesThe beginning of the year is often a best of time in the blogging world. So, this week, we’re doing the equivalent of putting on a movie in class. Enjoy, my Tigers! Like this post?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 26, 2016
    [Twitter] Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Shoot first, ask questions later. Good idea for Wyatt Earp. Bad idea for your business. Far too often companies chose not to conduct a social media risk assessment in order to save a few dollars in the budget and instead opt to wait until something terrible happens and then react to it.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Twitter] Social Media As a Profit Center
    Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. Social Marketing facebook Jeff Guritza linkedin online prescence social marking social media social networks tips twitter youtubeYou should be asking yourself how.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Twitter] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video platform for business that helps marketing and sales teams generate more pipeline and ROI with online video content. Follow the firm on Twitter @BatteryVentures, visit our website at  www.battery.com  and find a full list of Battery’s portfolio companies  here.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Twitter] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. agency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster. Does your in-house marketing work with an agency? Source: Merriam-Webster.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Twitter] 5 SMART Blogging Goals To Set In 2016
    Twitter | Facebook |. The new year is a time for setting actionable goals, both personally and professionally. So let’s make some of those apply to your blog. What should your blogging goals be? Firstly, before we dive into the specific goals themselves, let’s talk about how they should be structured. recommend you create S.M.A.R.T. goals.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Twitter] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    And if you're struggling to learn more about them, follow them on Twitter and be sure to connect with them on LinkedIn, too. Ever misjudge a hug for a handshake and wind up trapped in some sort of unforgivable in-between? Guilty of that, too. But how? 11 Tips for Being Less Awkward Around Your Boss. 1) Remember that they're human, too.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Twitter] Influencers: Paid or Earned Media?
    Twitter | Facebook | Google+ | LinkedIn |. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. The […].
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Twitter] Three Things Smart B2B Marketers Will be Doing in 2016
    Well…no, top executives likely don’t care much about how many Twitter followers the company has or how much “engagement” the firm’s social media updates may have generated—but they do care very much about the brands share of online voice, brand awareness, brand preference, and brand image.
  • FATHOM  |  SUNDAY, JANUARY 24, 2016
    [Twitter] A Quick Guide to Live Streaming on Social Media
    While users have been able to live broadcast on Google Hangouts for a while now, Periscope and Meerkat (both tied to Twitter) emerged in 2014. Livestreaming is a huge trend in the social media world. If you are considering live streaming, you’ll first want to consider the several live broadcasting options out there. Announcement. Interviews.
  • HALEY MARKETING  |  SATURDAY, JANUARY 23, 2016
    [Twitter] 4 Ways to Reach Active and Passive Job Seekers and Gather More Applications
    Related Content: Sharing Jobs on Twitter Has Never Looked Better. Speaking with dozens of staffing firms across the country, a shortage in qualified talent continues to remain one of the top hiring challenges. economy picks up.". So what can staffing firms do to get on the other side of this challenge? Send Out a Top Jobs Newsletter.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 22, 2016
    [Twitter] 5 Innovative Social Media Strategies in China for 2016
    Twitter | Facebook | LinkedIn |. Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Twitter] Why You Won't Recognize SEO in Five Years
    Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. Not anymore. billion. How so?
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 22, 2016
    [Twitter] Top 10 Financial Services Marketing Influencers You Should Follow in 2016
    fire up the Twitter List of these marketing influencers first thing in the morning; well after I meditate and hopefully run. Every year I choose approximately 20 content marketing and social media marketing influencers to follow closely. also make it a point to comment on their blog posts and develop real life relationships where possible.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Twitter] AMA #ContentMarketing Workshop Coming to Chicago Mar 3-4 #Content
    Follow me on Twitter @mnburgess. I am proud to announce that, on March 3 and 4, 2016, I will be delivering an AMA Content Marketing workshop in Chicago. . It is still early in 2016, and your need to create or fine-tune a powerful Content Marketing Strategy is more important than ever.   “Traditional Marketing Talks at People. link].
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Twitter] When Social Media Hurts
    For more information on how to use social media, check out this series on how to use Facebook, Twitter, Google+, YouTube and LinkedIn for staffing, or download our eBook: Social Media - A Game Plan for Staffing and Recruiting Firms. As a team of social media gurus, our team consistently preaches the value of social media to our clients.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Twitter] 5 Marketing Predictions & How To Prepare For Them
    Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. But what if you could have a better idea of the changes 2016 has in store for marketers? Social Media Marketing: Google is going to feel the pressure from social media advertising.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 21, 2016
    [Twitter] Live Content Marketing Best Practices
    Twitter | Facebook | LinkedIn | YouTube |. You know live content has begun to take full steam when it appears in your Facebook mobile application. It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon.
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Twitter] What Great Bosses Do Differently [Podcast]
    In this episode of The Growth Show, Kim Scott, an author who's previously worked with companies like Twitter, Apple, Google, and Dropbox, dives into her framework for radical candor, and explains why it can build better companies. When was the last time you avoided giving valuable feedback because you didn't want to come across as mean?
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Twitter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Good question. It’s also a question for which I have not one, not two, but no fewer than eight (hopefully) useful answers for you to chew on.
  • FATHOM  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] How to Prepare For & Deal With a Crisis on Social Media
    If the person does not respond to your attempt to take the conversation offline and you have already reported this issue to the police, you can follow your social media policy and you may decide to hide the comment and report this person to the social network company (Facebook, Twitter, etc.). Setup alerts on social network to send alerts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? Can’t get to ROI?
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. Loving @HubSpot 's twitter cover Image right now! Tweet: 140 characters max. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. Loving @HubSpot 's twitter cover Image right now! Tweet: 140 characters max. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Peruse what they share and how they speak on Twitter, LinkedIn, Instagram, on their personal blog, and within articles they’ve written elsewhere online. When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. However, it didn't happen overnight.
  • VISUALLY  |  TUESDAY, JANUARY 19, 2016
    [Twitter] The Strategic Planning Checklist for Content Marketers
    Follow him on Twitter at @natebirt. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Can you guess where the arrow will land? Nowhere close to the mark. Content marketing without a solid plan has the exact same results. You can do so much better! Write out your strategy. More sales?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Twitter] What to Include in a Content Marketing Proposal
    Drop a comment below or connect with me on Twitter to chat! For many of us, the new year brings about a fresh start and an opportunity to set resolutions. Maybe you want to learn a new language, spend less time watching TV, or follow Tom Brady’s lead by eliminating junk food and calling avocado ice cream your dessert of choice (no thanks!).
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Twitter] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Trump has over 5M Twitter followers, 5M likes on his Facebook page, and has passed the 750K mark on Instagram. Author: Kristi Eide Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. And make no mistake about it, everyone is watching. So do it!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Twitter] 7 Steps To Creating A Stunning Visual Voice On Instagram
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. When your mom calls […].
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Twitter] Mobile Marketing Continues to Grow in Workplace
    Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. According to a recent post in eMarketer.com , mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. This should come as no surprise to us.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Twitter] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Compare that with the 23% of adult internet users who use Twitter. One of the biggest frustrations people have with Instagram -- especially businesses -- is that it isn't a great platform for driving traffic away from the app to a website, a Twitter page, or somewhere else. Want to turn post notifications off? Live in fear no more.
  • HINGE MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Twitter] 5 Ways to Market Yourself and Advance Your Marketing Career
    Let me know on Twitter (@perspicaciousK) or on LinkedIn ! Marketing is crucial to the success of any professional services firm. Veteran marketing professionals understand this and have learned how to demonstrate the benefit of their contributions to a firm’s bottom line. Know Your Role. —over their marketers. How Hinge Can Help.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Twitter] The Ever Changing Landscape of B2B Social Media
    percent — that’s 277 percent better than Twitter or Facebook. One thing we can all count on in this crazy world of ours is change. When it comes to B2B and social media plans, this can be a particularly challenging concept. Ideas for Generating More Qualified B2B Leads on LinkedIn. From Whittington Consulting. Read More. Read More. Read More.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Twitter] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a video from MOZ and Wistia , on how to use video: Twitter Chats. Twitter chat is a virtual event where people gather to discuss a common topic. For example, Google and Twitter partnered on a campaign about Small Business Saturday. Will you both promote the same hashtag on Twitter? Co-Marketing.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Twitter] 47 Superb Social Media Marketing Stats and Facts
    Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Twitter] How Can My Company Gain More Social Media Followers?
    If you have a strong following on Facebook but are looking to grow your Twitter followers, promote your Twitter page in the “About” section on your Facebook page as well as through posts on the page. SEO/Social Media Grow Facebook Followers Grow LinkedIn Page Followers Grow Twitter Followers How Can I Gain More Social Media Followers?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 18, 2016
    [Twitter] Optimize Your Content Marketing Choices to Improve Your Bottom Line
    Twitter | Facebook | LinkedIn | Pinterest |. The content marketing choices you make will have a direct influence on how your audience perceives you, interacts with you, and trusts you. Choose your content […]. Author information. Holly Chessman. Holly Chessman contributes a monthly column on Content Marketing. Content Marketing
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Twitter] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Others are using all of them. So why do it now?
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Twitter] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    In this week’s episode, Robert and I discuss the rumors that Twitter may expand to 10,000 characters from 140 and debate what that means to brands (not as much as you would think). think it’s a great change that Twitter should have made a long time ago. Content Marketing Examples Industry News and Trends Native Advertising PNR Twitte
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Twitter] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    Targeted social media outreach - We identified the individual Twitter handles of each opportunity and reached out to them directly through Twitter. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? Monday, late afternoon: Pre-campaign day objective selection.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Twitter] Top Ways to Attract Prospects
    For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. Happy new year, everyone!  January is always a time of reflection, when we make resolutions to build on our past successes and change our bad habits. Work on Your Personalization Efforts. Responding too slowly.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Twitter] 8 Ways to Use Facebook to Get More Email Subscribers
    Twitter | Facebook | Google+ | LinkedIn |. How can you make your social media marketing stronger and more effective? Integrate it with your email marketing. Combine Your Strategies I was a little surprised to learn this, mostly because I thought the percentages of current customers would be lower. Author information. Amy Hall. Amy Hall.
  • FATHOM  |  THURSDAY, JANUARY 14, 2016
    [Twitter] Social Media Insights In 3 Minutes Or Less: The White House On Snapchat, Pinterest Gets Personal & More
    Recently, we launched the @POTUS account on Twitter and President Obama’s page on Facebook. ” A New Update To Twitter’s iOS App Allows Users To View Live & Aired Periscope Broadcasts Directly From The Twitter Timeline. Prior to the update, Twitter users could only share Periscope broadcasts as links.
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