• SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Seamlessly conveying its message across all social platforms, Herschel Supply engages its followers through Facebook , Instagram , Twitter , Pinterest , Tumblr , and Vimeo. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! In a study by Altimeter , U.S. It’s like cash.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] How To Build An Army Of Volunteer Contributors For Your Blog
    We thanked our authors on twitter. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    Follow him on Twitter 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leave a voicemail to remember with these five tips: 1.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] Thought Leadership, Why’s That Important?
    Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important? Telling a story.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] Customer Experience Strategy: Who Are You Talking To?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Experience Strategy: Who Are You Talking To? 'When this question popped into my mind, I had a flashback to one of my parents scolding me for an impertinent comment. But seriously, as a marketer, who do you think you are talking to? by Joe Ruiz - Maximize Social Business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    'Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” ”  Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. hired him and he was a dud.) I learned this lesson the hard way.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] Are You Using Automation Tools to Help in Social Media?
    ManageFlitter  – Tools that will help to optimize your Twitter account and identify your Twitter accounts’ prime time. 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Twitter] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Find her on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? How does it work? Is this really new?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Free eBook: How to Attract Customers with Twitter. 'Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. WD-40 is a penetrating oil and water-displacing spray. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] 43 Tweetable Answers to Top Questions About Twitter
    Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on  a webinar  about how marketers can tweet smarter. Feel free to click on a category to jump to the section most relevant to you: Engagement on Twitter.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    It got many rave reviews, including the Marketing leader, Sophia Wong ( @sophiawong on Twitter) at Mintigo. You can follow me on Twitter at @fearlesscomp.  'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or at Find New Customers. About the Author.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] The ole one two three four five six seven punch
    can never tell what’s going to get my attention in my Inbox, InMails, DMs, Messages, or on my Facebook Wall or in my Twitter Stream. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. Seriously. Not anymore.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] 3 Free Tools to Create an Awesome SlideShare Presentation
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze! She has 7 years of experience in search and social media marketing. SlideShare
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    You can run contests on pretty much any social media platform, including Facebook, Twitter, Pinterest, and Instagram, and they can be as simple as you''d like: Or as complicated as you''d like: Learn everything you need to know about running a successful social media contest here. . 'What does being in a "content rut" mean to you? 4) Courses.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Twitter] How to Get 100,000 People to Read Your Blog [Free Ebook]
    You can also tweet about this ebook using this Click to Tweet link and the Twitter-sized image featured below: Click to Tweet : Learn how to get 100,000 blog readers in @HubSpot''s latest ebook! 'What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? Blogging
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Twitter] The Awesome Power of Persistence
    Follow me on Twitter here. Follow me on Twitter here. 'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. He told them to be persistent and it worked for them. How did you win that, Jeff? Thanks, Kevin.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Twitter] 15 Steps to Building a Better Facebook Contest
    Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. 'Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Twitter] Social Media Lessons for Associations and Nonprofits
    Plus, Facebook and Twitter’s very own dashboards allow you to keep an eye on what’s working and what’s not. 'Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District. As a D.C. TRENDStweets #TRENDSlive pic.twitter.com/825rOQ8aey.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Twitter] Moneyball for Sales & Marketing
    Visit Our Website Follow Us On Twitter www.knowledgetree.com @knowledgetree © KnowledgeTree 2013. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Twitter] Start engaging from the first click in the Customer Journey
    For more information, visit www.blueconic.com or follow BlueConic on Twitter via @blueconic. For more information, visit www.gxsoftware.com or follow GX Software on Twitter via @gxsoftware. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Twitter] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. Closing the Loop on Social Leads 3 Platforms like Twitter are particularly conversational, so select keywords that tap into the language real people. business.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Twitter] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Twitter] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Follow me on Twitter now. 'Today, the #5 ranking Fighting Irish take on #2 Florida State in Tallahassee. College Gameday, the ESPN show, is there too. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows. Our new video. Did you know that Notre Dame grads are called “Domers,” thanks to the golden dome? Go Irish! Do it now.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] Social Media Tweetable Facts
    Twitter devours 12x more. Facebook social media Twitter social media facts 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? TWEET THIS. TWEET THIS.
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] #BADMarketing at Rhodes College
    Image: Courtesy of Twitter. 'This may have the opposite effect than the one intended. BADMarketing. The post #BADMarketing at Rhodes College appeared first on. BADMarketing
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Types of modern permission based marketing include signing up for an email newsletter, liking a Facebook page (effectively giving permission for their future posts to show up in your newsfeed), signing up for text message alerts, or following a brand on Twitter. The content of interruption marketing is focused on one thing: selling a product.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] 5 Marketing Takeaways From Dreamforce 2014
    For more highlights from Dreamforce, follow the event discussion on Twitter with the hashtag #DF14. 'Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say. Connectivity -.Right
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] Recruitment : The Success of a Social Referral Program
    Twitter | Facebook | LinkedIn | Recruitment : The Success of a Social Referral Program by Laurianne Laval - Maximize Social Business. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). But does serious gaming belong in business? Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Twitter. Twitter, on the other hand, should be handled differently. Now, Twitter embeds SlideShares in tweets, so people can view your presentation without clicking through to SlideShare.net. Just like Twitter, LinkedIn also allows people to click through SlideShares without leaving their news feeds. 1) Title. 2) Cover.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] The High-Payoff Referral Question No One Ever Asks — But Should
    Connect with Michael via Twitter @TopSalesDog. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 People often talk about products or services, and companies they buy from. Sales Enablement
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Twitter] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. Anytime we run a campaign to promote an ebook, webinar, or other valuable piece of content, I want to have at least five creatives to test on Twitter," she says. What''s trending right now?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Twitter] 20 Tools for Creating and Delivering Amazing Presentations
    Because it already has a built-in audience, you can easily distribute your presentation out to lots of people -- and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc. 'If you''re in business, you need to know how to create captivating presentations. 1) Canva. 2) PowToon.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Twitter] The Very Simple System For Picking Your Trade Shows
    or follow me on Twitter @bizmkter. 'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. Why do we bother?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Twitter] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Twitter] The 2 Main Reasons Why People Share Content Online – Guest Post
    Filed under: Social Sharing , Twitter. Social Sharing Twitter 'Guest Post by Travis Steffen. Please note that this only works with WordPress.org blogs and not WordPress.com blogs like this one. Let’s say you’re a site owner, and you want their content shared. Like this post? Share it with your friends! Exactly. The Solution – UP.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Twitter] My Top 25 Social Media for Business Quotes
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | My Top 25 Social Media for Business Quotes by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Twitter] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    Follow him on Twitter @JamesHahnII or LinkedIn. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time. His parodies of Robin Thicke’s “Blurred Lines” and Pharell Williams’ “Happy” were immediate hits.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] Celebrate the 2014 Markie Award Winners!
    Learn more about the 2014 Markie Award winners and read their stories here , and follow the Modern Marketing Experience Europe event discussion on Twitter with the hashtag #MME14. Check out the full list of the 2014 Markie Award Winners (drumroll please!): Best Cross Channel Marketing Program – Tivoli. Marketing Efficiency
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” Freedom!).
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Yahoo (11 percent) and Twitter (5 percent) were third and fourth, with LinkedIn, Pinterest and Amazon and others sharing the remaining 2 percent. What are the benefits of using a social login?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Are you getting direct messages on Twitter? Influencer Marketing Social Media Marketing Webinars Biznology Webinar chris abraham digital influencers Digital marketing Facebook Google linkedin smm social media social media marketing social media strategy Training twitter Webinar In other words, how much is too much? Yes you should.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] How to Lure Readers to Your Blog from Social Media
    Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. 'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Twitter] The Chasm of Expectations Between B2B Marketers and Buyers
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Reasons LinkedIn Has Lost Its Luster 10 Reasons Twitter is essential to your content marketing plan. 'By Eric Wittlake, {grow} Contributing Columnist. It will be like the tree that falls in a deserted forest. Or even with their mom.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] F1 Racing and Data: The Developments, Challenges & Rewards
    For more event highlights, follow the event discussion on Twitter with the hashtag #MME14. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag. C’mon! Pretty cool. Period.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] How Should B2B’s Spend PPC Dollars?
    Remarketing has recently become even more powerful as advertisers can now remarket to prospects while they visit social networks such as Facebook and Twitter. 'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Remarketing. LinkedIn.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Follow him on Twitter @RusselCooke2. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. It’s easy to mock Mark Schaefer’s theoretical discovery as overreaction. So is content shock for real? Christopher S.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With social platforms like Yelp, Facebook, and Twitter, consumers are relying on word-of-mouth to make purchasing decisions; they are looking for stories about businesses that will influence their buying journey. Some of your customers have been on Twitter for years—when are you going to meet them there? Customers are online. Engaging.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] How to Build Your Influencers in Social Media
    You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. you’ll need to be in more places than just Twitter. Sharing your address book with Twitter, Facebook, etc., It’ll probably be a lot different than you’d expect.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Twitter] Social Content Marketing Planning for a Live Event
    Twitter | Facebook | LinkedIn | YouTube |. 'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Twitter] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. 'Smart marketers have known for quite some time what the rest of the world is just figuring out.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Twitter] This is the week that was: B2B Marketing round up
    Biz is the founder of Twitter and tells the very humble story of how he took it from being an off the cuff idea in a Hackathon to the global phenomenon that it is today. 'All the best bits in the world of marketing. Article of the week. According to the Guardian this week there are four distinct style of blogger. Take note. Watch this space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Twitter] The secret to getting me to become your brand advocate
    have known gShift’s marketing director Jonathan Barrick for years through this blog and Twitter, long before he was even in his current position. have known gShift''s marketing director Jonathan Barrick for years through this blog and Twitter, long before he was even in his current position. This is a personal post. Make it real.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 12, 2014
    [Twitter] 5 London Attractions to Enjoy During Modern Marketing Experience Europe
    Click here to learn more about Modern Marketing Experience Europe, and follow the event discussion this week on Twitter with the hashtag #MME14. 'As we gear up for Modern Marketing Experience Europe , 14-16 October, at the Hilton Metrople, we wanted to share some special local scoop. An added bonus: admission is free! Marketing Efficiency
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    Advise your future contestants of when your new label will be available and that you will be giving away free bottles on Facebook, Twitter and Pinterest and an entire case as the grand prize. Social media contests are nothing new, but for the B2B marketer, there are unique challenges that  B2B campaign will differ from its B2C counterpart.,
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] Q&A with Ann Handley: Because Every Marketer Writes!
    We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. and author of the new book, “Everybody Writes.”
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    'Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? In this short video, we show you how to use UTM ( Urchin Tracker Module ) codes so you can easily see exactly how much traffic you get from the image-centric social site. © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Twitter (60.7%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] Emojis for Dummies: The Essential Translation Guide
    Note: They cover emojis for Apple, Google, Microsoft, and Twitter. Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter''s pager emoji. 'I''m writing this post because I''m an emoji dummy myself. For this post, you''ll see screenshots of Apple emojis, specifically.). 2) Sleepy Face.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Twitter] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. But, wait!
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] Creative Student Recruitment: Getting Personal in EDU Marketing
    Take, for instance, this twitter account that celebrates “ the best damn band in the land.”. 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. They get lost in the data. They stress under deadlines.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] Infographic: The Secret Formula for the Perfect Viral Share
    Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter. By submitting a photo of yourself using Twitter or Instagram, you would be considered as the facial representation of his next line. Ironically, this one is from the Olympics instead. Thanks Mom! Going Social with Photos.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] A Look Inside Mashable’s Evolution [Interview]
    Riegelhaupt : Mashable was one of the first media companies on Twitter and what has followed is the early adoption of everything from Facebook to Snapchat to Google+. 'Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] Using SlideShare to Boost Your PR Efforts
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. 'SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Media Relations
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. Twitter (@fearlesscomp). Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. 'You can find Jeff Ogden, President of Find New Customers , nearly everywhere.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    The concept of engagement marketing resonated with the audience based on the reaction we saw on Twitter and the lively Q&A following the keynote. 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] Launch a Twitter Account From Scratch With These 8 Tips
    'Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. However, the task of growing a new Twitter account from the bottom up has both benefits and disadvantages. Put Twitter follow buttons on your website. Use them.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Twitter] How to Design Content Remarketing Campaigns That Actually Work
    Now, Google''s social network isn’t as popular as Twitter or Facebook, so what they did was they came up with an ad format that lets you promote your Google+ content to visitors – even if they’re not on Google+. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Follow him on Twitter and LinkedIn. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound! HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] New Blogger Outreach Research Reveals Insights for Marketers
    Kristen on Google+ | Twitter | Google+ | LinkedIn | New Blogger Outreach Research Reveals Insights for Marketers by Kristen Matthews - Maximize Social Business. 'I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Blogger Outreach
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] If you don’t ask, the answer is NO
    I simply asked on Twitter and she said “Yes.” 'I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. How did I book the Chief Marketing Officer of GE, Beth Comstock, on Marketing Made Simple TV?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Twitter] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. 'By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Twitter. Facebook.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] Who Are Your B2B Buyers?
    If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. Your buyers just aren’t on Twitter. 'Do you know who and where your buyers are? What types of content they consume? What their main pain points are?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] Hello Ello: What You Need to Know About This New Social Networking Site
    Similar to Twitter’s mute feature, Ello allows users to friend people and then segment them into “friends” or “noise.” 'In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Some feel inundated with advertising.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] 3 Top Social Automation Tools
    Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular. Why do you need to strategically follow and unfollow on Twitter? HootSuite.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] Full Disclosure: Why It Matters to Social Media Marketers
    Twitter | LinkedIn | Full Disclosure: Why It Matters to Social Media Marketers by Kyle-Beth Hilfer - Maximize Social Business. 'When is the last time you actually read any of the mouse print that flashes on your screen during a television commercial? Hilfer graduated with honors from Yale College and Harvard Law School.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Check it out !  .
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Check it out !  .
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Twitter] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle. PrettyLink.”
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Twitter] Best Business Uses for Instagram
    While sponsored posts that appear in every user’s feed are available (and expensive), the average small business is going to gain Instagram followers the same way they would on Twitter or Facebook: Start your own profile and build from scratch. 'Short break for a small craft project… (Photo credit: sazbean). Show off your goods.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Twitter] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    Twitter, Facebook, and YouTube all scored favorably as well although popular consumer platforms rated poorly right now (Pinterest at 33% and Instagram at 24%). Report findings showed that that only 35% of survey respondents had a documented content marketing strategy, which in turn has led to more effective content marketing programs.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Twitter] Avoid These 5 SEO Faux Pas
    For some examples of clickbait headlines – with an explanation of what they cover intact – check out the twitter profiles, Saved You A Click and HuffPo Spoilers , and learn what not to do! You may also know a bit about quality backlinks and using the correct header tags, sourcing images legally, and creating compelling headlines.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Twitter] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities. There is nothing beyond that we really need to focus on. Simple. […]. Author information. Craig Jamieson.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Twitter] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Twitter] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    88% of B2B Marketers use Twitter to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Twitter] 7 Ways social media has changed leadership
    One guru has 100,000 Twitter followers. He bought Twitter followers and Facebook Likes to appear to be powerful. 'When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. What does leadership look like in an environment that shuns leadership? Do we NEED to?
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Twitter] The Evolution of Language: How Internet Slang Changes the Way We Speak
    Social media networks like Twitter allow linguists a more accurate and easily searchable record of our exchanges. 'Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Is the Internet to Blame?
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Twitter] #BADMarketing in the Newspaper
    Image: Courtesy of Twitter. ' If you’re running an ad for golf, you should probably make sure the image is for the right sport. BADMarketing. The post #BADMarketing in the Newspaper appeared first on. BADMarketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Twitter] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    When it comes to Twitter, is your company more musician or rock star? So how do you build a rock star audience on Twitter? The good news is you don’t need millions of Twitter followers to move the dial. With that said, there’s no reason to wait around to be discovered on Twitter. Promote your Twitter Handle.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Twitter] How to Get Your Real Estate Business Started on Instagram
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Get Your Real Estate Business Started on Instagram by Rebekah Radice - Maximize Social Business. 'With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Social Media for Real Estate
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Stay tuned! Thought leadership was my idea. Dr. Douglas A.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Twitter] 7 Company Blogs We're Seriously Crushin' On
    Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. 'We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That''s a professional crush. Professional crush alert. You''ve got a professional crush. 1) Eat24.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Twitter] 10 Fresh Ways to Get Better Results From Your Blog Posts
    When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. 3) See if your post can help others on Twitter. 'Congratulations! You''ve published a blog post. the hard work is all done, right? Right? You can use bit.ly
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Twitter] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. If you can''t attend the Twitter chat, but would still like to add to the conversation, feel free to tweet at #ProspectingChat any time or comment here. Q10: What is your favorite Twitter analytics tool and why?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Twitter] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business. 'In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck.
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