Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
Youtube videos. Trust them. As soon as you find out a tribe member has a blog, find a way to help them with a blog article. Get them to interview your CEO or Evangelist. Make it cool to be in the tribe. Be different. Create awesome reasons for people to like you. Send fun gifts to known tribe members. Build that online community.
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