Writing on the Web

FEBRUARY 14, 2014

I only attend conferences where I know and trust the organizer and expert speakers. They must have a demonstrated track record of working successfully with people. You can trust me on this recommendation. Recently I heard of one such speaker who hired people to run to his table at the back of the room in a sign-up frenzy.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

FEBRUARY 26, 2014

Three narrative styles are particularly powerful: a) Situation-complication-resolution framework ( Dan Pink on motivation at work). Show it to a few people you trust to be honest and helpful. Ask for help from trusted peers, a mentor or a writing coach. This might mean your ebook has three parts with 2-4 chapters in each part.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

JULY 9, 2014

Without rewriting the entire article, this could be accomplished by writing an introduction using “I” and talking about the work she does with clients. A monthly newsletter isn’t designed to sell something directly, but to build trust and confidence in the professional. People don’t want to be on mailing lists. What about you?

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

APRIL 14, 2014

Objectivity to see your work from readers’ perspectives. Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. She suggests adopting an “author attitude” of WOOT , from The Author Training Manual. Optimism in the face of challenges.

Training 100

Training Planning Trust Marketing Business Blogging 100

Writing on the Web

JUNE 4, 2015

Trust me on this one. All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. Are you an expert? Then you need to write and publish an expert ebook. Traditional publishing barriers have fallen. So let’s get busy.

Barriers 100

Barriers Amazon Lead Ranking Lead Scoring 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. what do you think?

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. As the writer, you begin to earn credibility and trust by showing you understand their problems. Sharing personal stories works well here.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 13, 2010

How do I get them to know me , like me, and trust me to do business with? It’s still a matter of findability, creating trust and getting people to take action. Quality content builds trust and connections with readers. Your look and feel, your branding, your page design and formatting create trust. Landing pages.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JANUARY 8, 2014

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. You, however, as an expert who is steeped in theory and knowledge about what works, will want to actively promote and even sell your services as the one true answer (or at least a really special and effective one).

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

APRIL 13, 2016

This will improve customer engagement and trust. Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Yes, social media can promote your products and services, but to build loyal followers, add posts that add value for your readers. Author Bio.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

MARCH 17, 2011

A personal conversation solidifies trust in you. I learn more about my client’s work and their content marketing needs. It’s a great way to reward clients for trusting you to become a client. They “don’t work for free.&#. Sometimes products can be confusing to people. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

OCTOBER 31, 2012

My company needs to build credibility and trust. Why doesn’t this always work? When Business Blogging Works Too Well… The only reason “you should be blogging” is to get your message across to the people who need it. A good-looking professional blog or website will build a marketing list.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

AUGUST 26, 2014

This works, but it’s a lot of work. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

MARCH 19, 2015

In order for you to believe me, in order for me to build trust with you that I have credibility and expertise in Writing on the Web, here’s an abbreviated version of why I write this blog. In 2004 I had been working online for 5 years, doing okay, but not really.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

AUGUST 12, 2010

How do you connect deeply with blog readers and gain their trust? There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. In 2004 I had been working online for 5 years, doing okay, but not really.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JANUARY 3, 2014

Trust me on this one. All that’s standing between you and published author status is a little time and work. Describe solutions, traditional approaches and why they don’t always work. 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert?

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

MAY 26, 2010

Build trust with readers so they ask for products and services. There are a lot of ways to build trust and community. How can you showcase their work and the results they experienced? Of course, this only works when you are sincere and genuine. and Friendly Persuasion, How Blogs Work as a Content Marketing Tool.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. People get to know you, like you, trust you. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It works for my clients.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

DECEMBER 16, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? Do you show some personality and faces of the people who work with you? Can people easily get to know you, like you and trust you? Use more webinars to improve client contact and KLT factors (know, like, trust).

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JANUARY 5, 2011

Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. A monthly newsletter from a service provider isn’t designed to sell something directly, but to build trust and confidence in the professional. Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. People get to know you, like you, trust you. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It works for my clients.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JULY 7, 2010

Nothing can back fire and destroy trust and credibility more quickly than phony testimonials, as well as vague or anonymous comments. I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. News flash: Because it works! I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

NOVEMBER 4, 2011

Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. And if your message resonates with them on an emotional level, they’ll have trust.

Buy 100

Buy Research Trigger Marketing Studies 100

Writing on the Web

AUGUST 3, 2010

I want to invite you to join an incredibly valuable teleseminar from some people I trust. If you’re doing any kind of coaching, you know it’s great work and you bring valuable help to people. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It!

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

AUGUST 30, 2011

Saving them as drafts won’t work. Gain their trust by writing in a conversational tone , using plenty of pronouns like “you&# and “I&#. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. Being that it’s U.S.

Keywords 100

Keywords SEO Stats Education 100

Writing on the Web

NOVEMBER 22, 2011

I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. This theory doesn’t exclude other theories, but as a framework for marketing, I think it works quite well. Let me know that you can be trusted to answer my questions with easy follow up access.

Studies 100

Studies Trust Marketing Resources Content 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. And, you do need to add your point of view. That’s what makes you unique and a thought leader.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

DECEMBER 12, 2012

To reinforce trust and credibility and establishes you as an expert in your field. About our guest author: Scott Buffaloe earned his MBA at the University of Mississippi, and works with his wife, Christine Buffaloe, at Serenity Virtual Assistant Services. It helps to be clear about the goals for your site.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. And, a lot of work. Getting other people so excited about your work they tell others about it is a challenge, unless, of course, your name is Seth Godin, Joe Pulizzi or Tim Ferriss.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JUNE 2, 2010

This is just one more way you can connect with readers on a subconscious level, tapping into emotional triggers that persuade readers to know, like and trust you. There are many resources online with talented photographers and graphic artists sharing their work. Here’s the author’s list of fascinating triggers: Lust.

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

JULY 15, 2010

if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. You must learn to write quality content that builds trust with your readers and persuades them to take action. It’s not the messenger, it’s your message. They are growing savvy and alert.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 29, 2012

Ensure you or someone you trust writes and publishes using your clients’ keyword phrases at least twice a week. (If Got questions about how this works? If it isn’t, you’ll have trouble getting your posts indexed appropriately. ( If you can’t do that, then outsource. Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

OCTOBER 19, 2010

Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. And if your message resonates with them on an emotional level, they’ll have trust.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust. It’s another way to get found.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. And, trust me, I’m not someone with a lot of tech skills. There are a multitude of talented web people available for customizing it for your needs.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

DECEMBER 7, 2010

Well, first you get a million dollars…&# Knowing humor works doesn’t tell you how to be funny. But trust me, it illustrates that even small stories can generate emotions. Humor is great, but that’s like the old Steve Martin joke, “How do you avoid paying taxes on a million dollars?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

NOVEMBER 11, 2011

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100