Writing on the Web

AUGUST 5, 2011

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

AUGUST 5, 2010

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. When successful web writers create online content , they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

OCTOBER 1, 2014

It has to be smart to stimulate the reader to think, tell them something they don’t already know, and trigger them to join in on the conversation, to share or comment. And finally, the content needs to be funny or at least clever to hold their attention and trigger good feelings.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

OCTOBER 21, 2010

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. How do we know?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

Use emotional words and phrases , and think about triggering their hot buttons. Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them. There are universal drives and human motivators. Human beings are all driven by hot button motivators.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Your blog writing can improve. Ba-da-boom , instant sales and subscriptions.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Do some client recommendations work better than others?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 22, 2011

I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Your blog writing can improve. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JUNE 2, 2010

It doesn’t trigger any reaction on an emotional level. A while back I wrote about a book called Fascinate: Your 7 Triggers to Persuasion and Captivation , by Sally Hogshead. Here’s the author’s list of fascinating triggers: Lust. Related posts: 7 Fascinating Content Marketing Triggers.

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing business blogging content marketing with blogs persuasion persuasion triggers. Are you writing with feeling?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 20, 2011

Use emotional words and phrases, and think about triggering their hot buttons. Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them. There are universal drives and human motivators. Human beings are all driven by hot button motivators.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion Pathway to Profits Writing Great Blog Content Writing Great Copy Writing Speeches blog writing business blogging content marketing with blogs converting readers to clients persuasion triggers Writing for the Web.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

FEBRUARY 14, 2012

Persuasion triggers and emotional hot buttons. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies. Quotes and testimonials.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

NOVEMBER 8, 2011

Copywriters have been using subconscious emotional triggers for a long time now with success. Neuromarketing Research: 3 Keys that Trigger a Buying Decision. I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know. Neuromarketing Improves Your Odds.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 3, 2012

It has to be smart to stimulate the reader to think, tell them something they don’t already know, and trigger them to join in on the conversation, to share or comment. And finally, the content needs to be funny or at least clever to hold their attention and trigger good feelings.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

MAY 26, 2010

Giving generously of your expertise on your blog is what is called the reciprocity trigger. Reciprocity and social proof are two strong triggers that set the stage for reader conversion. For more information about this, I have 3 suggestions: Read some of my related posts about triggers: Content or Marketing, or Both?

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

SEPTEMBER 23, 2015

write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

OCTOBER 28, 2011

And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. However, attention fluctuates moment by moment. Emotional Engagement.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

OCTOBER 27, 2010

Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 16, 2015

My dopamine trigger is an hour or two on the courts. According to neuroscience researcher Alice Flaherty , “People vary in terms of their level of creative drive according to the activity of the dopamine pathways of the limbic system. Take that out of my regular routine, and my creativity level is reduced.

Blogger 100

Blogger Tips Creativity Relevance 100

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Readers can smell a phony testimonial a mile away from the computer screen.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MARCH 24, 2014

A health emergency, a broken heart (real or emotional), and important career pursuits can trigger emotional, intellectual or spiritual stress. A small device was implanted to ensure regular heart beats and give him a little jolt whenever it stops.

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

OCTOBER 30, 2014

Our mirror neurons get triggered and we put ourselves into the story. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. We imagine something happening to us and how we’d feel and act.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

OCTOBER 13, 2010

Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing content marketing tips content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers writing on the web.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

AUGUST 29, 2012

Therefore your content needs to trigger an action. What makes for effective content marketing? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. That’s the way you engage readers to respond.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

APRIL 11, 2012

What results is a neural network of associations that get triggered by a hot-button stimulus. You say or do something that makes an emotional connection. Something happens that closely resembles a previously established emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

AUGUST 12, 2010

Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog writing content marketing with blogs persuasion triggers storytelling Writing for the Web.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 25, 2011

Our mirror neurons get triggered and we put ourselves into the story. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. We imagine something happening to us and how we’d feel and act.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. Click and bye-bye. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. That’s the way you engage readers to respond. Your content should be created with the end in mind: to further a relationship.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. I can tweak the title and the keywords before I publish.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 24, 2010

Copywriters have been using subconscious emotional triggers for a long time now with success. I believe that there is new useful information for marketers, and in some case, they are only reinforcing what marketers already know.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Attention, emotional impact, and memory in action. We are no different.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results.

Tips 100

Tips Content Marketing Digg Content 100