Marketing Interactions

APRIL 14, 2019

If we’re trying to keep the conversation going, there features in marketing automation that can help: two of them are triggers and dynamic content. If you’ve applied triggers, your marketing automation system would automatically send the answer to that question (content) to the buyer who just read the content that had them raise the question.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

NOVEMBER 15, 2021

I’d submit that marketers need to have trigger programs in place that help isolate the merely interested from those with buying intent. Where intent data gets really interesting is when you can see interest build, direct interactions happen, and the escalation from interest to intent.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Marketing Interactions

AUGUST 15, 2021

If a lead submits a demo request, that’s an immediate trigger to MQL and a push to sales. What triggered the handoff? In most lead scoring schemas, you award higher points for form fills and downloads or event registration and attendance and lower for web page views, frequency, and recency.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JULY 25, 2021

Messaging that helps them stretch and see things from a new perspective can serve as the trigger that helps them internalize an idea, thereby personalizing it—all on their own. If your customer wanted to stay the same person they are today, they don’t need you. It All Comes Back to Relevance.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

AUGUST 15, 2022

And part of the reason is that our buyers lack the confidence to pull the trigger. Ask yourself why buyers are so insistent on trying before buying…. Instead of simplifying what it takes to buy, we’ve made it harder.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Marketing Interactions

JANUARY 9, 2022

To gain the above outcomes, your ideas need to resonate with and trigger the curiosity and engagement of your audiences. It’s hard to rely on technology to differentiate your brand, therefore it’s prudent to focus on thought leadership that builds a sum of knowledge to standout and earn the attention and engagement necessary to drive demand.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Interactions

AUGUST 1, 2021

It builds lasting memory structure in the minds of buyers that will trigger when these buyers become in-market. Various research has drawn a line between the two. It goes something like this: Brand creative is “sticky.” They’ll recall your brand favorably and you’ll get added to their shortlist for consideration.

Demand 69

Demand B2B Marketing Brand Identity Branding 69