Customer Experience Matrix

SEPTEMBER 7, 2016

The new channels that appear on a typical “history of marketing timeline”, such as radio in the 1920’s and TV in the 1950’s, didn’t really trigger any particular changes in the technology used by marketers: planning was still done on spreadsheets and copy was typed manually up to the 1970’s.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

SEPTEMBER 18, 2023

In fact, the CDP Institute’s RealCDP requirements include real-time access to profiles and real-time event triggers. Real-time processing is commonly cited as an important CDP capability.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Customer Experience Matrix

OCTOBER 29, 2017

The roadmap is also impressive, including automated segment discovery and autonomous agents to find next best actions.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

MARCH 18, 2018

Often this can still be quite simple, such as a change in Web site personalization (involving just one channel for both source and delivery), an event-triggered email, or a prioritized contact list for sales teams.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

JUNE 19, 2015

Movement can be triggered by user behavior, happen after a specified number of days, or be scheduled for a specific date and time. Scores can be adjusted by actions or triggers. Triggers can be linked to reaching a specified point total.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

NOVEMBER 24, 2016

These events can trigger specific actions or factor into a decision strategy arbitration. For example, users can build predictive model scores into decision rules and can set up a/b tests within the arbitration to compare different approaches.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2017

Message delivery can be scheduled or triggered by variables such as time, frequency, and customer behaviors. In practice, the order doesn’t matter. What does matter is that campaigns can include multiple messages, each having its own selection rules.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

Each step has three components: a trigger with rules to select leads; actions to apply to those leads; and directions for what to do next. Leads enter a campaign when a data change qualifies them for its initial trigger, so there is no explicit campaign schedule. This is part of the system’s real-time approach.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 2, 2015

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Everyone else wants to combine the database with a practical application. B2B CDPs have favored analytical applications like lead scores and churn predictions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

SEPTEMBER 16, 2017

These can be sent on a fixed schedule or be triggered when the customer enters or leaves a segment. This lets Vizury send outbound messages through the customer’s preferred channel when there’s a choice. Outbound options include email, SMS, Facebook ads, and programmatic display ads.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

JUNE 2, 2016

Rules can be triggered by events or executed on schedule. Each journey is a sequence of milestones, which can each contain one or more rules. Each rule has selection conditions and one or more actions to take if the conditions are met. Actions can push data or tasks to back to the source systems. Usermind Rule And that’s pretty much it.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Customer Experience Matrix

JANUARY 20, 2016

The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2016

In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. This puts a line of code on client Web sites to gather click stream data, manage first party cookies, and deliver personalized messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

DECEMBER 1, 2014

If you want to know more about trigger events or individual contacts or want lead scoring or other types of predictive modeling, you’ll probably be happier with something else. In short, Radius strikes me as a solid solution for what it does, which is provide targeted company-level prospect lists and profiles of your current customer base.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

OCTOBER 4, 2011

Provides multi-step, event-triggered campaigns, content creation, asset management, and multi-media output including Web-to-print. Sister company offers printing, direct mail and physical fulfillment. Cleveland-based with mostly local clients. BFC – a hosted system tailored for central control over local marketers, such as franchisees.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Customer Experience Matrix

MAY 13, 2012

FICO statements make clear that Entiera will continue this strategy, both by providing new capabilities for event-triggered to existing clients and by making the full set of FICO products available to smaller companies. But it sell these largely as add-ons to its core predictive analytics products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

OCTOBER 22, 2009

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. for each score, and can set up routing rules triggered by entry into each range.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 1, 2015

The technical symbol of this transition is the change I wrote about last week from linear, company-driven campaign flows to customer-triggered experience plays. By contrast, advertising and social messages in the "madtech" world are tightly integrated with company-owned channels and all customer behaviors are visible (for a price).

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

MARCH 22, 2010

The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. These can be executed in batch or triggered by events posted to the system API in real time. Since then it has added email and other services through acquisitions and internal expansion.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

OCTOBER 14, 2014

Event-triggered messages can execute continuously, although the system doesn’t support true real-time interactions because of delays in loading data from external sources. When a message has versions for different channels, the system can deliver the message in the highest-priority channel for which a user address is available.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. Openprise falls roughly into this second category.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

OCTOBER 1, 2014

It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

NOVEMBER 23, 2010

The campaign builder in particular has been updated to support trigger-driven, multi-step processes in a branching flow chart. This is highly configurable and includes specific new tools for building queries, campaigns, and dashboards.

Planning 120

Planning Marketing Management Multi-Channel Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2010

Email campaigns can execute as batch projects or trigger dialogs. Trigger dialogs have most of the same capabilities except for the advanced segmentation. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions. But Marketing Studio handles these quite nicely as well.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 9, 2015

The actions can include sending an alert or creating a task in the CRM system, assigning the lead to a nurture campaign in marketing automation, or using an API to trigger another external action.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 20, 2016

Those can be used along with other data to create triggers and define segments within Hull. It gives Hull a place to store data from enhancement vendors including Datanyze and Clearbit , from external processes called through Javascript, and from user-defined custom variables and summary properties, such as days since last visit.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 3, 2013

These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel. Provenir can monitor source systems for selected events and issue queries to assemble data as needed. The social listening features can monitor Twitter for keywords and Tweets by specified individuals.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

APRIL 5, 2009

Campaigns can also add a lead to a list (which might in turn trigger another campaign), update the lead score, convert a prospect to a lead and send it to the CRM system, send an email alert to a salesperson or sales manager, and publish a landing page or Web form. However, event-based triggers are limited to submission of a Web form.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

MAY 22, 2008

But trigger events can also be as basic as an abandoned shopping cart or search for information on pricing. That said, even simple behavior-based triggers need some technical support. A good marketer can easily think of triggers to consider: in fact, a good marketer can easily think of many more triggers than it’s practical to exploit.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120

Customer Experience Matrix

FEBRUARY 24, 2009

In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

OCTOBER 19, 2010

Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. sigh**) The system also provides a solid set of standard capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 22, 2011

Events can also trigger multi-step campaigns that send an email or call an external URL. Performable leverages this central database with some impressive reporting, showing the first, last, and intervening sources (i.e., the Web site they came from) for visitors who reach each event.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

JUNE 9, 2009

The moments are set up as real time triggers within Marketo. Sales people can select the individuals and accounts to monitor and the types of activities that trigger alerts. - Users can drill into the details of each account, including Web activities, emails and score history. - three Web site visits in two days).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

AUGUST 11, 2010

Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM. Are these features really enough to replace a dedicated marketing automation system? In fact, Day itself expects clients to integrate with marketing automation products for campaign execution.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 21, 2009

Here is the cumulative percentage of total features deployed based on when they were first deployed: time since system deployment first week first month second month third month later cumulative % of used features 38% 65% 81% 86% 100% The recent discussion triggered by my post Pedowitz Group Offers Free Support for New Eloqua Clients raises an important (..)

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

APRIL 26, 2011

Mailings can be triggered by steps within a MakesBridge campaign, The sales automation module gives salespeople access to detailed information about their leads, including their current campaigns. Cloud2You handles the actual printing and mailing without any additional effort by the user.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

MAY 20, 2013

Once Universal Behaviors are loaded into Silverpop, they become available within the system for queries, program triggers, rules within programs, dynamic content, personalization, scoring, and analysis – pretty much anything that could be done with standard Silverpop data.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120