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Cloud Trends in 2021 and Beyond

Remote Work Drives Adoption

As cloud migrations accelerate, Spiceworks Ziff Davis examines current and future adoption rates of key cloud-based technologies.

Introduction

Even before the pandemic, cloud computing fundamentally changed the way many organizations approach IT. The convenience and flexibility of the public cloud model allowed businesses to rapidly deploy services and applications — scaling them up and down as needed without the need to maintain as much physical infrastructure, if at all. 

In 2020, the COVID-19 health crisis further accelerated the shift to cloud. To rapidly enable remote workers at scale, many businesses turned to cloud-based solutions. At the height of the pandemic, approximately 60% of the global workforce was operating in a work-from-home environment. 

To remain agile and adapt to volatility, organizations leveraged cloud providers’ global data centers, to serve employees and customers around the world. Cloud services were also a boon for remote and field workers, helping to eliminate the bottleneck of remotely accessing on-premises servers. 

Our research indicates that 30% of the workforce will go remote permanently in the “new normal” following COVID-19 — nearly doubling pre-pandemic work-from-home numbers. Our data continues to indicate, as a result, an increasingly upward trend in cloud adoption.

1. The Survey Says: All Signs Point to Cloud Growth

In March 2021, SWZD conducted a survey of 500+ cloud decision makers to gain insights into the future of cloud adoption and purchase behaviors. One of our primary findings included that 40% of workloads are currently running in public clouds, with adoption growth only expected to continue after the pandemic ends.

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By 2023, 50% of all business workloads are expected to run in the cloud.

We also found that 53% of all organizations accelerated cloud migration due to the business impact from COVID-19. Digging deeper into the data, it’s clear that remote work was a driving factor behind this shift. Among businesses with a flexible work policy, 64% accelerated cloud migrations during the pandemic compared to only 30% of businesses without flexible work arrangements.

2021 remote work and cloud adoption, by the numbers:

  • 80% of decision makers agree cloud is useful for supporting remote workers
  • 66% of companies have a flexible work policy 

With cloud adoption steadily rising, we’re at a point where cloud-based solutions are a given in many organizations. 

43% of IT and business decision makers surveyed said their company now follows a “cloud-first” technology strategy

43% of IT and business decision makers say their company follows a “cloud-first” technology strategy.

Again speaking to the relationship between remote work and cloud adoption, companies with flexible work policies are more than twice as likely to be “cloud-first” (54%) than companies that don’t have flexible work policies (24%).

Additionally, respondents from “cloud-first” organizations overwhelmingly (88%) believe their organization’s cloud strategy is on the right path.

Decision makers who agree their company is on the right path in its cloud strategy

2. Cost as a Top Factor Influencing Cloud Growth

In any purchase decision, money plays a big role in whether a prospect chooses to buy, or not. In our cloud buying collective report, we shared that total cost of ownership (considering initial price and cost of managing, securing, and maintaining a solution) is one of the top factors that IT buyers consider when researching a cloud solution. 

In 2021, our data indicates we may be at an inflection point where it makes sense for price-conscious organizations to choose cloud-based solutions more often than not.

The majority (53%) of IT buyers believe that the cost of using public cloud is cheaper than self-hosting applications

The majority (53%) of IT buyers believe that the cost of using public cloud is cheaper than self-hosting.

A deciding factor in which cloud starts to make more sense from a cost perspective seems to be whether or not an organization supports remote workers. Among businesses with flexible work policies, 63% of IT buyers believe it’s cheaper to use public cloud than to self-host applications and services, compared to 34% of IT buyers in businesses that don’t support flexible work.

For many organizations, cloud payment terms are also attractive. Overall, 50% of organizations would prefer to pay for tech infrastructure as a smaller recurring operating expense (OpEX) vs. a less frequent, much larger capital expense (CapEX).

Following the trend, it’s also notable that decision makers in companies with flexible work policies also have stronger preference for OpEX over CapEX (59%) than organizations without flex work policies (34%).

2.2 Cloud Security Also an Important Consideration

In an age where hackers can bring a company, supply chain, or an entire city to its knees, security is top-of-mind among IT professionals and business decision makers. According to our recent cloud study, security is the fourth most important factor when evaluating cloud-based solutions. Additionally, in our 2021 State of IT report we revealed that endpoint security was the number one remote work concern during the pandemic.

Most IT buyers (54%) now agree that cloud providers can offer superior security compared to an organization’s own data center, which helps explain the growing popularity of cloud services.

Additionally, trust of cloud providers is particularly strong among organizations embracing remote work. We found 61% of IT buyers in companies with flexible work policies believe cloud providers’ security is superior to their own, compared to only 39% of IT buyers in companies that don’t have flexible work arrangements.

3.1 Cloud Adoption: Now and in the Future

The many factors driving businesses towards the cloud model manifest themselves in the growing popularity of cloud-based solutions and services. Among almost all cloud technologies covered in our survey, adoption is expected to increase by more than 10 percentage points by 2023.

67% of all companies plan to adopt at least one new cloud technology within the next two years.

67% of all companies plan to adopt at least one new cloud technology within the next two years.

Current business adoption rates of cloud file sharing (54%), Software-as-a-Service (46%), cloud backup and recovery (40%), cloud storage infrastructure (37%), and Public cloud infrastructure (37%) make them the most widely used cloud technologies. Within the next two years, we expect all of these technologies to be used by the majority of businesses, if they aren’t already.

Cloud technologies where some physical infrastructure resides in an organization’s own datacenter are also prevalent. The current adoption of rates of private cloud (28%), hybrid cloud (26%), consumption-based infrastructure (17%), and hyperconverged infrastructure (16%) speak to the need among some organizations for the convenience of the cloud delivery model but the low latency, control, and regulatory compliance of keeping some hardware and data local.

Worth noting, organizations are making moves that will allow for more agility. Adoption of the hybrid cloud model — which allows for data and workloads to move seamlessly between an on-premises private cloud and a public cloud — currently stands at 26% and is expected to grow to 40% within the next two years. At its best, hybrid cloud allows organizations to leverage the best of both worlds: the scalability and flexibility offered by public cloud providers and the privacy and low-latency of on-premises infrastructure.

Additionally, multi-cloud — the ability to seamlessly utilize more than one public cloud vendor for a given task, gives organizations an even more options to go with the cloud vendor best suited for a given task. Adoption of multi-cloud is expected to grow from 18% today to 31% within two years. 

Of interest, adoption of the newer consumption-based model where organizations lease an on-premises private cloud using a pay-as-you-go model (e.g., HPE GreenLake and Dell EMC Flex on Demand) appears poised to edge out more established solutions such as hyperconverged infrastructure by 2023.

Current and Future Adoption of Cloud Technologies (March 2021)

In the age of remote work, security concerns are heightened as more corporate devices and data travel outside of the relatively safe confines of the corporate firewall.  Accordingly, solutions for securing cloud infrastructure and cloud-based security solutions are poised to see the most adoption growth over the next two years (18% and 16%, respectively), with usage accelerating at an even faster rate among businesses that support remote workers.

Planned business adoption of cloud security tech by 2023

3.2 Cloud Adoption: Large Companies Lead the Way

We’ve spoken extensively to organizations with flexible work policies adopting cloud technologies more often than average. But the adoption growth among businesses with 500+ employees is particularly strong compared to smaller organizations, giving larger organizations an even greater leg-up, so-to-speak.

In our article on the State of IT in Enterprises, we discussed how larger organizations typically have more departments and end users to support, which often results in more complex technology needs than in smaller organizations. Bigger companies also tend to have more resources in the form of budget and manpower, so they typically have more freedom to experiment with new technologies that could give them an edge.

Our research shows 67% of large businesses accelerated cloud adoption due to the business impact of COVID-19 (compared to 47% of SMBs) and 67% employ a “cloud-first” strategy (compared to 34% of SMBs). Also, the preference for OpEx instead of CapEX is much stronger among IT buyers in large organizations (71%) than in small and medium businesses (42%). 

With 74% of large businesses implementing a flexible work policy, it should come as no surprise that large companies plan to adopt cloud technologies at significantly higher rates than SMBs in the future.

Current + Planned Adoption of Cloud Technologies by 2023

The gap is particularly wide in emerging cloud technologies such as containers, edge computing, microservices, and serverless computing. In large companies — where software development use cases that might take advantage of these technologies and services are more prevalent — planned future adoption rates are expected to be two to three times higher than in small and medium-size businesses.

A large disparity between companies of various sizes also exists for Desktop-as-a-Service and newer public and private cloud technologies including multi-cloud, virtual private cloud, hyperconverged infrastructure, and consumption-based architecture.

4.1 How Businesses Will Purchase Cloud

As companies seek out cloud solutions, where will they go to buy them? While the obvious answer is that they’ll purchase solutions directly from a provider, it may come as a surprise to some that the channel is an important player in cloud services.

In our 2020 research on motivations driving companies to buy technology through various channels, we found that many organizations turn to VARs and MSPs to consolidate the number of vendors they buy from and for more personalized service and advice.

Over the next two years, while 71% of companies plan to adopt cloud tech directly, more than a third of organizations will purchase through the channel from MSPs, VARs, retailers, or distributors.

4.2 Which Businesses Will Purchase Cloud Technology?

Cost and security, much like in many tech purchase decisions, are major factors influencing whether organizations use cloud services. Looking forward, cloud adoption is expected to grow in the majority of companies, especially in organizations supporting remote workers and companies with 500+ employees.  In general, tech vendors have greater potential to find their next customers among these organizations. 

Sales and marketing organizations looking to capitalize on future opportunities need to understand cloud buyers — and for each B2B purchase, six to eight stakeholders on average influence each purchase decision. There’s not just one persona in this “buying collective” either. Technology decision makers in IT have different concerns, objections, and priorities than business decision makers in other departments. 

Check out our other research to find out more about the influencers collectively making B2B tech purchase decisions, and how sales and marketing should approach outreach differently when speaking to specific audiences made up of IT decision makers and business decision makers.

If you’d like to discuss our cloud findings further or learn more about identifying specific businesses that are in-market to buy tech solutions, schedule a chat with one of our experts.

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