Tomorrow People

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. 2021 marketing trend 2: Product marketing takes the lead. 2021 marketing trend 5: Social purpose is no longer just a ‘nice to have’.

Trends 215
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If you’re a tech marketer, you need these 8 content marketing trends for 2019

Tomorrow People

If you’re not thinking about how customers and technologies are responding to current market trends, then the software industry will fall behind. Content must be able to adapt to market trends, and be able to respond to customers wants and needs. A marketing department needs the right people.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. Content marketing is always evolving, so what's next?

Trends 220
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The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. Data can help identify target audiences and their trending topics, and the influencers most relevant to those groups. Some content is more important than others.

Trends 166
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Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019. Test and learn should be part of your DNA. Want to find out what other marketing leaders think about the future of content?

CMO 189
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The top 10 content trends marketers in IT services need to know

Tomorrow People

Trends and developments in the IT space occur on an almost daily basis, and keeping on top of everything isn’t easy. Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019. Being proactive is incredibly important when it comes to staying ahead of the curve.

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Why Google Search Trends Can Show You What Your Audience Is Looking For

Tomorrow People

Three smart ways to make Google search trends your ultimate customer research tool kit.

Trends 168