Sales Engine

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5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star

Sales Engine

First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. Sales Engine CEO, Paul Rafferty with author Neil Rackham.

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How to find the right story to tell

Sales Engine

PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. How is your pitch relevant to solving a problem? Are there new facts or a great visual that can add life to your pitch? Finding a great story takes time. Here’s some ideas for great stories: Is your product a first?

PR 136
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How to find the right story to tell

Sales Engine

PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. How is your pitch relevant to solving a problem? Are there new facts or a great visual that can add life to your pitch? Finding a great story takes time. Here’s some ideas for great stories: Is your product a first?

PR 120
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Using Facebook for B2B Lead Generation

Sales Engine

And one of those trends might be that people consume media within the places where they’re also networking with their friends. “I think there’s a good chance that in five to ten years the Internet is going to look really different, just like it did five or ten years ago,” says BuzzFeed Distributed Head, Summer Anne Burton.

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Sales Vikings vs. Marketing Baby Birds

Sales Engine

TA: What are some recent trends you’ve seen? Think of a picture of a mother robin and baby birds — that's how marketing see sales. Sales thinks they're Vikings and marketing thinks they're baby birds. It's sad, but true: sales relies on marketing. How is marketing feeding sales and is storytelling something that's important?

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It’s Q4—do you know where your 2016 revenue will come from?

Sales Engine

Just look at the stats from the Content Marketing Institute’s 2015 B2B Benchmarks, Budgets, and Trends report : 70% of B2B marketers are creating more content than they did one year ago 86% of B2B companies say that they are using content marketing. And it starts now. Your competitors are already moving in this direction. How do I know?

B2B Sales 120
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The Ugly Truth About Beautiful Content

Sales Engine

You’re trying to overhaul your marketing strategy to catch up with trends, be more competitive, and make more sales. At the very least, you will probably find that person weird or hard to understand (more on this below)—but that’s a good sign.