Onalytica B2B

APRIL 20, 2017

It could entail adding their opinion on the state of the industry or changes in legislation; offering assistance to potential customers or adding their two cents into a trending hashtags and debates.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

DECEMBER 7, 2017

This includes the larger influencers who perhaps set the tone and trends in the industry, but are difficult to engage, as well as the smaller influencers. This data can provide insights on content creation ideas, and how you should approach your engagement targets.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

MAY 3, 2018

Doing this enables you to strategically identify which influencers are the best fit for your brand that you should start actively building relationships with; the influencers whose audience and content are well aligned to your brand. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

NOVEMBER 22, 2017

If you have sophisticated listening in place you will be able to monitor the volume of brand conversations compared to your competitors, analyse sentiment and pick out key themes/topics that are trending around your brand. Tip #4 – Build A Social Habit. Building a habit takes repetition and perseverance.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

NOVEMBER 15, 2018

This process goes beyond connecting employees with influencers, as it is also highly valuable for brands to monitor conversations amongst the influencer community to understand what topics are trending and resonating with their target audience.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

NOVEMBER 18, 2015

We were also keen to learn what topics this Mum community care about the most, so we analysed their conversations from 1st January – 16th November 2015 to discover what the key trending topics of conversations were. It was interesting to note how important the topics of food and recipes was to this community.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Onalytica B2B

JULY 15, 2015

This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. 70% of B2B marketers are creating more content than they did one year ago. So B2B marketers are furiously creating more content.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

AUGUST 26, 2015

Another future trend identified in the report is development within Open Educational Resources (OER), with more instructional materials available for free, and being open in terms of ownership and usage rights. Podcasts, videos and online textbooks help facilitate this model.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

MARCH 1, 2017

This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right?

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

FEBRUARY 24, 2016

Small Business Trends. Matt Heinz. Heinz Marketing. Jon_Ferrara. Jon Ferrara. Nimble LLC. Sam Hurley. Sam Hurley. Midas Media. MattSMansfield. Matt Mansfield. Dan McDade. PointClear. Gabriella Sannino. BillCarmody. Bill Carmody. lastbabyboomer. Dan Stepel.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

JANUARY 18, 2017

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Programmatic Ads: PPC manager? That could be a job title of the past, soon enough. Digital Marketing received an 8% share of all mentions, followed by SEO with 7%.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MARCH 23, 2016

Beauty bloggers often help drive online trends, from achieving the perfect Kim Kardashian-esque contour – the 2015 beauty industry buzzword – to strobing (highlighting) which is taking the online beauty community by storm.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

MARCH 9, 2016

Digital Trends. Qt Project. Fujitsu_Global. Fujitsu Global. MyceliumCom. Mycelium.com. DigitalTrends. RedHatNews. Red Hat, Inc. IBM Mobile. OReillyMedia. O’Reilly Media. brooklyn_js. BrooklynJS.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

APRIL 20, 2016

Take heed of the new digital trends and adapt, but don’t divert. Be sure to follow them all to stay up to date on current digital marketing trends. With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers. Twitter Handle.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

MAY 12, 2016

Digital Trends. Google Cardboard. Road to VR. ViewMaster. View-Master. metaglasses. DigitalTrends. TimelooperApp. Timelooper. PlayStationUK. PlayStation UK.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

DECEMBER 2, 2015

We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time. This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Click here to register! MAPPING THE FINTECH COMMUNITY.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

FEBRUARY 28, 2018

In addition to these 5 lists we decided that because influencer marketing was a trending topic at last years conference (actually more spoken about than content marketing) we would add an extra 6th list of the top influencer marketing influencers. TOP INFLUENCERS DISCUSSING BLOGGING.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

SEPTEMBER 16, 2015

At Onalytica, we use our unique Influencer Relationship Management software to monitor and analyse online trends in order to help brands realise a social media marketing and engagement strategy. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

AUGUST 30, 2017

I’m very interested in staying on top of those trends for our agency and clients. There are so many tools in the content marketing space, but I am a big fan of BuzzSumo for daily content analysis, trending topics, social data, light influencer research and question analysis.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

APRIL 27, 2017

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. With this trend, marketers must adjust their marketing efforts. Earned Media/WOM trumps all. Viewers also view influencers’ content 7 times longer than digital display ads ; 2 minutes 8 seconds average vs 19.2

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

MAY 6, 2016

This trend is set to continue as industry players take an active role in piloting, investing in, and mentoring young digital-health companies helping to bring the innovations to market needed to sustain long-term health outcomes. Digital Health is big business and investment in 2016 has started strong with a record $1.8B in funding.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0