Trends Related Topics 
Marketing Interactions
SEPTEMBER 26, 2022
Some things to look at: Which industries face more impact from current market trends? Given the above, can you identify new markets that can take advantage of these trends? Layoffs that indicate resource constraints (Or possible opportunities for what you sell?). Supply chain costs given inflation that impacts their GTM.
Marketing Interactions
MARCH 7, 2022
Thought Leadership Trends and Impacts: This is content that discusses what can happen with the problem left unsolved based on market trends for the buyer’s industry. What was the time to value first realized? Does X solution support your goal to gain A, B, and C?
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Marketing Interactions
SEPTEMBER 14, 2021
If you see a trend of B2B buyers looking interested one moment and ghosting you the next, it’s likely due to asking them to take the leap. And buyers will be the first to tell you it’s unreasonable to deliver random acts of content that aren’t meaningful to them. Leaps of faith can happen in all kinds of places in our marketing.
Marketing Interactions
OCTOBER 15, 2021
This means they are better able to spot trends and engagement patterns (and gaps) that sales and customer success may not see. Marketers have insights in relation to content usage and engagement that the other teams don’t—or at least aren’t as immersed in daily.
Marketing Interactions
AUGUST 24, 2021
However, I disagree with some of this statement: “ With so much online buying activity, there is an urgent need for most marketers to move their content marketing portfolio away from thought leadership, industry trends and infotainment, which comprise the bulk of today’s content marketing fare, and toward buyer enablement. ”.
Marketing Interactions
SEPTEMBER 21, 2021
It could also tie back to trends under discussion in the industry. It could be customer opinion or testimonials. It could be what your subject matter experts think. Or it could be what your end users say on review sites. There are lots of possibilities for supporting evidence. POV Builds Affinity…Or Not.
Marketing Interactions
JULY 18, 2021
Personalization in B2B marketing has been on an upward intention trend for a while now. But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge.
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