Marketing Craftmanship

JULY 1, 2014

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

Marketing Craftmanship

NOVEMBER 29, 2013

If the Public Relations Society of America (PRSA), in its role as the industry’s trade association, has serious interest in protecting the reputation and collective interests of the nation’s public relations franchise, the issue highlighted by David Segal provides an opportunity to demonstrate true leadership by reversing a troubling trend.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Marketing Craftmanship

MARCH 16, 2013

Every company needed desktop publishing; corporate bean counters promoted the cost savings; anyone who learned how to use the software claimed to be a graphic designer, and the trend resulted in the most unprofessional and ineffective marketing & sales collateral every produced.

Social Media 100

Social Media Media Merchandising B2B 100