Lattice

SEPTEMBER 26, 2016

Is understanding the purchasing and renewal trends of your current customers a priority? We’re all in the business of.

Trends 100

Trends Purchase Business 100

Lattice

DECEMBER 1, 2015

So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. If there’s one thing a marketing operations manager is passionate about, it’s their technology stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

NOVEMBER 24, 2015

Predictive as a Key Capability : I admit, I’m not just writing that predictive is a main trend for marketers because I work for a predictive marketing company. The SiriusPerspective shows predictive as one of the leading demand creation technology trends right now.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

OCTOBER 12, 2015

Everyone is talking about it and Google Trends shows a sharp incline. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now. The topic is taking over events, webinars, blogs, social media. As B2B marketers, we are all very familiar with the traditional funnel.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

DECEMBER 28, 2015

Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. We also created and published over 90 blogs and 10 ebooks. From all of that, here are our top posts (based on traffic) on all things predictive marketing and sales. . Intent Data: Find Buyers Before They Come Knocking .

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

OCTOBER 5, 2016

The vendor is responsible for the business outcome – Rob Bernshteyn , the CEO of Coupa has pointed out the secular trend from SaaS to VaaS (Value as a Service). Nowhere is this trend clearer than in the world of AI applications. “One size fits all” does not work for AI applications.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190