Industrial Marketing Today

JANUARY 17, 2018

38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

APRIL 20, 2018

I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. Curious about how your peers and competition are spending their industrial marketing dollars? You are in the right place at the right time. This is only a content summary.

Peer-to-peer 65

Peer-to-peer Segmentation Marketing Marketing Report 65

Industrial Marketing Today

MARCH 11, 2016

The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). This is only a content summary.

Buzz 60

Buzz Content B2B Sales B2B Marketing 60

Industrial Marketing Today

SEPTEMBER 22, 2015

Take a look at these stats from the 2015 B2B Manufacturing Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs. […] The post Content Marketing for Industrial Companies – Is There Content Overload? Have we progressed from that to too much content in just a few short years? This is only a content summary.

Paid Search Agency 60

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Industrial Marketing Today

APRIL 15, 2015

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.

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Content Marketing Content Marketing Marketing Report 60

Industrial Marketing Today

MARCH 6, 2015

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently.

Content Marketing 60

Content Marketing Content Marketing Studies 60

Industrial Marketing Today

JULY 24, 2012

According to their Trends in Industrial Marketing 2012, it is a close match with some differences. Their 2012 Industrial Marketing Trends report shows a much closer match between industrial marketers and general B2B marketing. And the survey says…. GlobalSpec: ( www.globalspec.com ). ThomasNet: ( www.thomasnet.com ).

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Industrial Marketing Today

AUGUST 10, 2012

The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities. You can download “Trends in Industrial Marketing 2012: How Manufacturers are Marketing Today” from GlobalSpec’s Website. I’m not trying to be clever or facetious with my headline.

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Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

MAY 6, 2011

One of the drawbacks of any kind of a year-to-year industry study is the lack of trends because spikes and dips could very well be due to bad data from one year to the next. Digital marketing trends in 2011. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering.

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Industrial Marketing Today

NOVEMBER 22, 2011

Surviving the economic turmoil and thriving while bucking the offshoring trend are major accomplishments that need to be recognized. I’ve selected three for this post because they are about small manufacturers in the US. Some of these manufacturers are family-owned and operated and have been around for decades.

Youtube 60

Youtube Video Marketing Trends Advertising Channels 60

Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement.

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Social Media Paid Search Agency Email Marketing Social Marketing 60

Industrial Marketing Today

DECEMBER 7, 2011

The trend holds true across the board even though the mix may be different depending on the size of a B2B company. B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

MARCH 3, 2012

Summarize your predictions and perspectives on industry trends. Announce upcoming trade shows and events where you plan to be present. Report on your personal experiences and observations at a recent trade show. Create short polls and surveys for your blog readers. Write about your company’s involvement in community programs.

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Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

SEPTEMBER 6, 2011

39% of the engineering, technical, manufacturing and industrial companies plan to implement a company blog as part of their 2011 social media initiatives and 50% expect to invest more (compared to 2010) in company blogs according to GlobalSpec’s 2011 Trends in Industrial Marketing.

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CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

FEBRUARY 12, 2011

That was one of the findings in the new report, “ B2B Blogging Trends in 2011 ” from Tony Karrer and Tom Pick (co-creators of B2B Marketing Zone and Social Media Informer). Business blogging among B2B companies in general is more widespread but less than half of B2B companies currently have blogs.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

NOVEMBER 16, 2011

Social media will play a bigger role in uncovering trending topics that people are searching for. What this means to industrial marketers: Static corporate websites with rarely updated content may not cut it any more. Add a blog or convert your industrial site into a blog site if you want to satisfy Google’s appetite for fresh content.

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De-duplication Google SEO Blogger 60

Industrial Marketing Today

OCTOBER 25, 2011

A similar trend is seen in the industrial sector. According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. See chart ).

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Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

JUNE 24, 2010

I was curious to find out if these trends held true for the industrial sector. I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. The second study done by GetResponse (aff. Including at least three social sharing options boosted the rate to 11.2%

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 22, 2012

However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

APRIL 3, 2011

Visibility into complete repair history and analytical tools for spotting trends. Customers in turn get 24/7 access via a secure online portal to personalized content such as: Detailed and critical cradle-to-grave records of every valve installed at their plant. Assistance with regulatory compliance.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

APRIL 23, 2012

This trend is consistent and was reported in 2010, 2011 and in 2012. GlobalSpec in their report, Social Media Use in the Industrial Sector , states that engineers and the industrial professionals “… are still largely passive users of social media, preferring to read and watch content, versus creating and sharing content.”

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

DECEMBER 22, 2010

Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one. Read full article…. Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

DECEMBER 7, 2010

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Why is lead nurturing important? It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results.

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Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

MARCH 23, 2012

Source: 2011 GlobalSpec Marketing Trends Survey). (Source: 2011 GlobalSpec Economic Outlook Survey). 78% of industrial suppliers indicate that their company Web site is one of their top three sources for connecting with prospects far outpacing other outlets such as tradeshows, direct mail and print advertising.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 18, 2010

The use of buzzwords or clichés in B2B marketing content is not a new trend. I have added two of my own: cutting edge technology holistic approach You can read the complete list at The Encyclopedia of Business Clichés.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

OCTOBER 21, 2010

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. Let’s take a closer look at both. How manufacturers are marketing today. It scored 8.6 on a scale of one to ten.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less.

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. I searched Wikipedia for information but couldn’t find an exact definition.

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 1, 2010

Here are five tips: Marketing or sales force automation can help in streamlining the contact process and match the number of contacts to the prospects’ preferences Get sales on the frontline of customer interactions; get them involved in the creation of marketing content to develop customer-centric value propositions and to guarantee a consistent message (..)

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

DECEMBER 15, 2011

Download CMI’s report, “The 2012 B2B Content Marketing Benchmarks, Budgets and Trends report” from here. What emerging trends in content marketing for the industrial sector do you see in 2012? Those are some of the findings from the report that I think manufacturers and industrial companies should pay close attention to in 2012.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Industrial Marketing Today

AUGUST 24, 2010

If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ).

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Marketing Websites Marketing Budget Buying Cycle Web 2.0 60