Cintell

JULY 3, 2018

To get a picture of the disconnect, take a look at the top five resources used by vendors, along with how buyers utilize these sources: There’s a clear trend here: branded content is either used less often or trusted less by most buyers. Brooklin Nash writes about the latest tools and small business trends for TrustRadius.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

MARCH 31, 2020

You need to analyze the trends in the market and also the key strategies being used by your competitors. This is when the customers are the most honest. Research the strategies being used by your competitors. It is rightly said that healthy competition is essential in order to do better in life.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

APRIL 30, 2019

The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. Finding the right time. Hand in hand with knowing the right customer is knowing the right time to engage with them.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 9, 2016

Both competitive and industry trend research is conducted at least quarterly. In addition to internal CRM data insights, extensive external data sources are used to augment internal data, this may include personality attributes, professional details, social indicators, education level, income, and more. This could mean four or more personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MARCH 20, 2015

As buyers change, organizations are working to stay on top of shifting trends and customer preferences. In that article, Drucker describes how adherence to a segmentation model based on demographics blinded GM in the 1970s to strategically relevant marketplace trends in lifestyle and attitudes.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100