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B2B Memes
OCTOBER 4, 2010
Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. In other words, the brand journalism trend is real. It’s just not clear yet what stage we’re in.
B2B Memes
JULY 22, 2013
Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. My sense is that most B2B journos are largely unaware of the trend, or largely unwilling to hop onto it.
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B2B Memes
JANUARY 10, 2011
It has the look of two trends hurtling toward a head-on collision. Sooner or later, one of these trends is bound to falter–but which will it be? We may not like it, but behind this trend is the force of economic law. On its face, this trend would appear to be great news for marketers.
B2B Memes
JUNE 21, 2010
As Gordon pointed out, this is not a new trend. Now let’s suppose that as this trend develops among traditional publishers, a reverse trend takes root among content marketers. That is to say, publishers are becoming content marketers.
B2B Memes
OCTOBER 22, 2010
But my guess is that ASME is adding it now because of the rising trend of publishers selling their own nontraditional products and services. As advertisers abandon advertising in favor of their own content marketing, this trend among magazine publishers, which has been noted before on this blog , will only accelerate.
B2B Memes
NOVEMBER 25, 2011
For journalists the implications of this trend are simple: embrace social networking, or say goodbye to your career. As all forms of media become more personal, the bonds that link media professional to corporate employer become weaker. At the same time, the connections to social networks grow stronger.
B2B Memes
DECEMBER 15, 2011
These would include investigative skills, knowing where and how to look for data, how to discover trends, how to pursue and interview various people, how to frame all of the above into a cohesive narrative that informs or entertains or does both. Related posts: Brand Journalism Trend Heats Up in UK. Say “I”
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