ANNUITAS

JANUARY 20, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. What does this word mean?

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

ANNUITAS

MARCH 10, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. What does it mean?

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

ANNUITAS

NOVEMBER 14, 2022

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. . Where Did This Term Come From? .

Digital Transformation 130

Digital Transformation Top of Funnel Digital Marketing Funnels Sales Qualified Leads 130

ANNUITAS

AUGUST 30, 2018

Jumping into trends, especially technology trends, without demonstrating or predicting results or setting goals in advance. Accountability is an important issue, as some trouble spots cited by Fournaise included: Difficulty in linking marketing KPIs to results that “matter” (translation: revenue, ROI).

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

NOVEMBER 5, 2020

From a top-funnel to bottom-funnel approach, the first step to ‘engage’ correlates with early stage content that attracts a wide audience by touching on high-level, thought leadership topics, like industry trends. In order to understand your buyers and how they want to engage, framing an interactive customer journey is crucial. .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

AUGUST 4, 2020

Macro trends: This is where we define the major marketplace factors that are driving customer needs. These are the insights we need to underpin strategic demand marketing. (As As a resource, check out “8 Deeper Questions to Ask to Understand Your Buyer.” ). Our insight phase thus focuses on six areas: 1.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

ANNUITAS

OCTOBER 7, 2014

According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends –North America Study published by Content Marketing Institute and MarketingProfs, marketers are not nearly as effective as they need to be when it comes to content marketing effectiveness.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

DECEMBER 14, 2022

The key is to deeply understand the buyer based on macro trends in the marketplace and the pain points impacting how they do business today , their buying habits, where they consume content, and what they’re asking online. Sandra gestured to go ahead, and Randy began his presentation.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

ANNUITAS

FEBRUARY 3, 2020

We start by asking buyers questions around the following topics: What trends and/or regulations are affecting the way you do your job? Our objective is to get a complete picture of the buyer, rather than a narrow view of what’s led them to a specific product or solution. What’s the most difficult aspect of your job?

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

NOVEMBER 16, 2020

Now that you are familiar with some of the brightest here at ANNUITAS, follow along as they each share their thoughts and opinions on the latest trends in demand marketing. Outside the office, Anna-Claire is a member of Women in Revenue, and dreams of being on the Great British Baking Show one day to show off her pastry skills. .

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

AUGUST 6, 2015

The newest trend, the newest buzz word, the newest technology. The reality is we must keep up with the latest trends, buzz words, technology….all In today’s world of marketing we have new things bombarding us on a daily basis. And yes, I just aged myself.) photo credit: Thinkstock. Otherwise we’ll be left behind.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Let’s dig in to these new and advanced features. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

JANUARY 19, 2022

An ANNUITAS Research Interviewee cites their experience with these new preferences stating: “Self-service is a big trend that is going to keep pushing. Today, up to 80% of B2B decision makers prefer remote human interactions (or digital self-service) instead of in-person interactions.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

ANNUITAS

OCTOBER 27, 2016

As Carlos Hidalgo wrote in these pages a few months back, “…it seems that each and every year there is a new trend (not that ABM is all that new) or ‘shiny object’ that overtakes B2B marketing … It is no wonder that many marketing departments still struggle with demonstrating their value year after year.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ANNUITAS

JANUARY 5, 2016

If marketing is going to be a strategic part of any business, this trend cannot continue. Additionally, conducting research to understand potential market trends and influencing events that may impact a purchase will provide another level of knowledge that can be applied to understanding buyers and how they purchase.

B2B Marketing 100

B2B Marketing Work Management B2B Marketing Management 100

ANNUITAS

NOVEMBER 29, 2023

While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs. There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ANNUITAS

JULY 2, 2020

While there, they might casually research new options to stay abreast of new trends and offerings, but they aren’t actively looking for a new solution. Traditionally, B2B banks face a long buying process. Potential customers typically stay in a passive phase for multiple years. Until a trigger occurs.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

JANUARY 26, 2016

As the need for great content and the content marketing trend continues to gain importance in marketing and demand generation, I find more and more people looking for advice on how to write. I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it.

Demand Generation 100

Demand Generation CMO Conference Act-On 100

ANNUITAS

OCTOBER 6, 2015

It’s important to follow the agreed to plan, however, according to the most recent CMI and MarketingProfs 2016 Benchmarks, Budgets and Trends Report only 32% of marketers have a documented Content Marketing Strategy. If you aren’t sure, pass and stay focused on your existing plan as it is just a distraction from your strategy.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

ANNUITAS

OCTOBER 7, 2020

As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. But there’s also a parallel in the marketing world.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

APRIL 7, 2016

It should come as no surprise when someone who engages with a blog post on industry trends fails to continue through the pipeline after receiving a heavily-branded data sheet (yes, even if you send it at 2 PM on a Tuesday, which is definitively the BEST time for buyers in your space).Chart

Lead Qualification 100

Lead Qualification B2B B2B Thought Leadership Lead Scoring 100

ANNUITAS

APRIL 20, 2020

High Volume, Low Elasticity: Offers with high volume and low elasticity may be engaging the wrong audience (although you’d want to make sure this isn’t a broad trend that would imply other issues in the funnel). Could you promote the offer in an outbound campaign, or highlight it on your website.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

FEBRUARY 11, 2016

A new homepage with everything you need right at your fingertips including trend data, high-level campaign visibility, recent activity, recently accessed assets, and customizable shortcuts. Here’s what the new February 2016 Eloqua Release includes: A new UX with a lighter and brighter look and feel for the platform.

Eloqua 100

Eloqua Demand Generation Marketing Automation Services Lead Ranking 100

ANNUITAS

OCTOBER 27, 2016

As Carlos Hidalgo wrote in these pages a few months back, “…it seems that each and every year there is a new trend (not that ABM is all that new) or ‘shiny object’ that overtakes B2B marketing … It is no wonder that many marketing departments still struggle with demonstrating their value year after year.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

ANNUITAS

SEPTEMBER 10, 2015

According to the 2015 B2B Benchmarks, Budgets and Trends by CMI and MarketingProfs, we are becoming less effective in our content marketing efforts. Most marketers feel overwhelmed by the state of marketing today and as a result, under-perform. Yet, we keep creating more content, spending more budget to do more…at a great cost.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

AUGUST 25, 2016

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

ANNUITAS

SEPTEMBER 3, 2015

We were invited in to be part of a roundtable discussion on the trends we are seeing in the industry and also discuss the forthcoming book from CEB, The Challenger Customer. I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space.

Buying Cycle 100

Buying Cycle Vendors Mobile Marketing B2B Sales 100

ANNUITAS

JANUARY 22, 2015

Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. In fact, less than half of marketers surveyed do.

Buzz 100

Buzz Buyer's Journey Guidelines Curation 100

ANNUITAS

MAY 5, 2020

The field is ever changing and staying on top of latest developments and trends while actively learning how others are using the tool is important. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. Consider if your candidate is involved in their local MAP user community.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

AUGUST 21, 2014

Reviewing this metric on a daily basis, as well as other trends, can let you know if certain campaigns are causing spikes in unsubscribes before it becomes a larger issue. Monitoring unsubscribes for campaigns can provide some insight into problems with content and/or the audience that you are sending to.

Deliverability 100

Deliverability B2B Domain CAN-SPAM 100

ANNUITAS

MAY 12, 2015

For Kevin O’Malley and Nate Kristy, the founders of B2BCamp, their goal is to create an “unconference” environment, where the B2B community can gather to network and collaborate on current business trends and challenges.

Lead Qualification 100

Lead Qualification Paid Search Agency Barriers B2B Sales 100

ANNUITAS

FEBRUARY 6, 2014

Reviewing this metric on a daily basis, as well as other trends, can let you know if certain campaigns are causing spikes in unsubscribes before it becomes a larger issue. Monitoring unsubscribes for campaigns can provide some insight into problems with content and/or the audience that you are sending to.

Deliverability 100

Deliverability B2B Domain Click Rate 100

ANNUITAS

MAY 24, 2016

In what has become perhaps the most over-promised and most under-delivered demand generation trend in recent years, everyone is throwing around the phrase ‘predictive analytics’ as one of their top B2B sales and marketing priorities, and yet there is no strong evidence anyone is really doing it.

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100