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APRIL 10, 2018

What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018. What are your peers and the best-in-class marketers focusing on this year?

Peer-to-peer 100

Peer-to-peer Trends B2B Marketing B2B 100

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OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Results for multiple emails are a force multiplier for marketing strategy.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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SEPTEMBER 25, 2023

The marketing team has a bigger-picture perspective on the industry as a whole, and keeps up with the latest research and trends that can help sales frame their conversations in a richer context. Once your sales and marketing software is working together, alignment between teams should be easier.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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SEPTEMBER 26, 2023

Here’s a three-step process: Research trending content. When you write a guest post or appear as a podcast guest, you typically get a link to your website. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered But how do you do it? Blogs and podcasts with high domain authority get many pitches.

SME 141

SME FAQ Domain Link Building 141

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MARCH 1, 2024

When considering the future, both are very optimistic about market changes, trends, and the opportunities they provide marketers who understand how to leverage them to create an advantage. Jeff and Kevin called out a few when asked which trends to watch this year. Niche communities grow in importance.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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NOVEMBER 27, 2023

Videos are easy, and people like watching short 90-second videos with success stories, use cases, and industry trends. People get lost in long emails; better to present content in list form, such as “Top 10” lists, “3 Things Your Competitors Are Doing,” etc. Do they serve you today? Or are you outgrowing them?

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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SEPTEMBER 19, 2023

By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies. Organic lead generation is preferable to paid lead generation.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130