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Building in Public: How Transparency on the Internet Can Support Your Goals

Buffer

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

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Writing for Persuasion: A Guide for the Advanced Content Marketer

ClearVoice

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

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Why Transparent Email Stopped Working For Us and What We Do Instead

Buffer

I had known about Buffer's value of transparency at work and about our practice of email transparency, but what I hadn't realized was that sometimes the benefit of transparency can become a burden. That's what was happening with transparent email. Every email is public within the team. Everyone knows everything.

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B2B Reads: Transparency, Momentum, and Dr. Seuss

Heinz Marketing

4 Ways to Build Transparency as a Leader. Some helpful tips to be a more transparent leader and build business success. Never Respond To An RFP That You Didn’t Write! Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy. Thanks, Tammy Perkins. Thanks for your insight, David Brock.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. Transparency Wins: Be clear about how you’re using customer data. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

Transparency in Advertising. Facebook has also announced ad transparency and authenticity features. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center. Ultimately, time will tell how these changes will affect marketing.

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Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)

Marketing Insider Group

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. Good idea, right?

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