Biznology

AUGUST 2, 2012

Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. When the Web was first available as a business tool, there were many debates about its value.

Web 2.0 80

Web 2.0 Wikipedia Barriers Transparency 80

Biznology

DECEMBER 14, 2011

Image via Wikipedia. We talk a lot about transparency, by which we mean that we should be more forthcoming about what is going on inside our companies. Now, when you find out what is happening, you can tell everyone the truth, which is transparency. So what does this have to do with marketing? More than you might think.

Wikipedia 80

Wikipedia Blogger Transparency Paid Search Agency 80

Hubspot

APRIL 6, 2018

The latest of those changes came today, when it announced that more changes would be made to the transparency of all ads on its site, and not just political ones. That's slated to include such information as any "official" Wikipedia entry on the publisher of the story, in addition to related articles on the same topic.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Biznology

JULY 16, 2012

Photo credit: Wikipedia. Having unleashed empowerment, transparency, collaboration and anytime anywhere access, do we honestly expect other aspects of organizations to stay unchanged? We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. Andreessen and his partners were “amateurs” at creating content, but they’ve now brought in former Wired.com editor Michael Copeland to “up-level and professionalize” their effort, which is aimed at “trying to explain and be more transparent” about how the firm selects investments and works with its companies.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

JULY 24, 2013

Photo credit: Wikipedia. The kids who today run around with not just devices but a culture of 24/7 connection, localization, and complete transparency of their behaviors are the same ones who will be legislating tomorrow’s society. Like it or not, the experience of and the expectations for privacy has changed.

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Marketing Insider Group

JUNE 24, 2015

Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. Stephens suggested reading Concentric’s Content Marketing Code of Ethics , which details how brands can be transparent and should tell the truth. Practice objectivity.

Ethics 100

Ethics Content Wikipedia Social Media 100

Exo B2B

MAY 16, 2018

Some fake companies and agencies, or improvised experts and fake social accounts are always trying to make a “quick buck” Or, as explained on Wikipedia (shown below), the race for competitiveness is sometimes the culprit, as seen in the case of Volkswagen. How do you sort out the Big Data of content marketing?

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

JULY 1, 2008

Transparency. Transparency. We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. Transparency. See Transparency. • Transparency resources. Thoroughness. Independence.

Screencast 100

Screencast Ethics Blogger Transparency 100

Kevin Indig

JUNE 19, 2023

As I wrote in AI copyright could lead to new Marketing opportunities : Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Biznology

DECEMBER 19, 2011

Image via Wikipedia. In fact, businesses that are more transparent with their policies and processes are more likely to capture attention and earn trust. The key to successful search engine optimization is to always have it “on the brain.” Depending on the nature of the business or industry, an FAQ page can be very beneficial.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. In fact, businesses that are more transparent with their policies and processes are more likely to capture attention and earn trust. The key to successful search engine optimization is to always have it “on the brain.” Depending on the nature of the business or industry, an FAQ page can be very beneficial.

SEO 80

SEO FAQ Long Tail Marketing Wikipedia 80

Bannerflow

SEPTEMBER 14, 2018

Essentially, you lose transparency and total control over your data. For those who don’t know (or can’t be bothered to look at Wikipedia) a demand-side platform (DSP) is a software for automated ad buying. Ok, but what about a demand-side platform (DSP)? Now here’s where things get interesting.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

Buzz Marketing for Technology

NOVEMBER 10, 2008

That's when the messaging really started to spread like widefire. They added celebrity ambassadors like Ellen DeGeneres and allow folks to connect with their ambassadors. Billy Ray Cyrus – tapped into a whole group of country music fans.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   Several areas are beginning to become readily apparent: Transparency :  buyers expect your organization to be an open book. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Wikipedia 100

Buzz Marketing for Technology

JUNE 27, 2008

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources.

Wiki 100

Wiki Software Wikipedia Copyright 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia.    This means being socially transparent as well via social networks and communities.  This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Self-Directed Buyer Journeys.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Biznology

JANUARY 9, 2011

Image via Wikipedia. While some may feel comfortable with how open the living room was designed, I would suspect that very few would have a sound sleeping night at the totally transparent bedroom: Glass House, Philip Johnson, living room and bedroom - by Kathia Shieh , Creative Commons (CC BY 2.0). by Aaron Kim.

Social Media 80

Social Media Media Privacy Wikipedia 80

Biznology

OCTOBER 13, 2010

Image via Wikipedia. What is important is that in an age of transparency, it's harder and harder to tell your customers that you just sank millions into redesigning your logo instead of doing something valuable for them. And guess who is there to teach us that lesson today?

Wikipedia 80

Wikipedia Social Media Paid Search Agency Transparency 80

Biznology

JULY 17, 2012

This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days. So, just assume that you’re constantly being observed, under the omnipresent eyes of reddit’s panopticon and just play nice.

Transparency 80

Transparency Paid Search Agency PR Wikipedia 80

Content Marketing Institute

FEBRUARY 5, 2019

Of course, not all branded campaigns are created alike in terms of their quality, transparency , or ability to inspire consumers to engage and interact. In the name of brand love.

Paid Content 100

Paid Content Branding Brand Identity Paid Search Agency 100

Hubspot

JULY 6, 2017

I love Eddie Shleyner's idea of simplifying Wikipedia paragraphs to be more concise. You don't have to be completely transparent, but if you have strong views or opinions based on your experiences, using them in your writing can separate you from the ever-expanding crowd. Luckily, there are easy ways to improve.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Buzz Marketing for Technology

JULY 24, 2008

“Washington, Wikipedia, and Web 3.0: . – Keynote Address. Tim Berners-Lee , Senior Research Scientist. MIT Laboratory for Computer Science and Artificial Intelligence. 3:45 p.m. – – Issue Debate. What is the Future of the Web? Please Register to Attend at the Auditorium: First Name. Organization.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Buzz Marketing for Technology

JUNE 27, 2008

Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. White House. wiki adoption strategies. wiki pilot. Wiki tools. Socialtext. Wikibility Workplaces. WikiMatrix.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Paul Gillin

JUNE 4, 2010

Transparency is now an imperative. For example, on Wikipedia you can always find out why an item of information is there. There are four types of transparency critical to Social Media: sources, self, humanity, interest. People interact with the medium differently. Now they are real and social. The entire process is open.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Hubspot

MAY 24, 2017

Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community. Be honest and transparent with members. Imagine how difficult/expensive this would have been to accomplish with owned or paid media.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Biznology

MARCH 6, 2012

Image via Wikipedia. Management needs to be very clear as to what is practically appropriate in terms of disclosure, transparency, content, tone, language, and general saltiness. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. Nothing seems like the right approach.

Social Media 80

Social Media Media Work Management Lock-In 80

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

For those of you not familiar with the term, “Peak Oil” is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline (thanks to Wikipedia for that concise definition). Practice transparency. They represent new and different cultures of communication.

Allocation 48

Allocation Wikipedia Advertising Mediums Forecasting 48

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. The good news is that customers can be remarkably tolerant of mistakes as long as businesses seek their input and are transparent and earnest about their motives. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Hubspot

SEPTEMBER 4, 2014

In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. This is a good example of mitigating the outrage -- not with humor, but with sobering transparency. 3) Have a Plan.

Social Media 28

Social Media Media PR Public Relations 28

Hubspot

AUGUST 5, 2010

” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. ” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty.

Social Media 28

Social Media Social Marketing Media Youtube 28

Biznology

FEBRUARY 24, 2015

On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. You need to be explicit. And, you need to do your best. Maybe you disclosed your associations and conflicts of interest at some point but it’s been a while. At the end of the day, remember who you are.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Buzz Marketing for Technology

JULY 7, 2008

transparency. advertising. blogcouncil. bookmarking. clearspace. consultant. crowdsourcing. culturechange. customerservice. influencers. innovation. jobdescriptions. marketing, microsoft. ocueast2008. odriscoll, online. opensocial. personaldev. reputation. sharepoint. socialgraph. socialmedia. statistics. unconference. wommeme, yahoo.

Social Media 100

Social Media Communities Wiki Work Management 100

Biznology

DECEMBER 6, 2010

Image via Wikipedia. All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all? by Aaron Kim.

Privacy 80

Privacy Social Media Media Wikipedia 80

The Point

JULY 1, 2010

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane.

Open Rate 100

Open Rate Wikipedia Click Rate Banners 100