Chris Koch

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The last of the anti-social marketing tactics

Chris Koch

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with.

article thumbnail

The last of the anti-social marketing tactics

Chris Koch

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with.