Biznology

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Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. But most social media venues fall far short of that kind of transparency. Or, like blogging, is it up to you how transparent you are? What gives?

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The organizational digital divide

Biznology

(Photo credit: Wikipedia). To succeed, organizations need to transform themselves so that social networking, collaboration, and transparency are part of the fabric of the organization. At our fingertips are the tools to enable instantaneous viral and global communications. They need to evolve to be social businesses.

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Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. When the Web was first available as a business tool, there were many debates about its value.

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Does your marketing have “readability”?

Biznology

Image via Wikipedia. We talk a lot about transparency, by which we mean that we should be more forthcoming about what is going on inside our companies. Now, when you find out what is happening, you can tell everyone the truth, which is transparency. So what does this have to do with marketing? More than you might think.

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Inventing Social Business

Biznology

Photo credit: Wikipedia. Having unleashed empowerment, transparency, collaboration and anytime anywhere access, do we honestly expect other aspects of organizations to stay unchanged? We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.

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The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

Photo credit: Wikipedia. Andreessen and his partners were “amateurs” at creating content, but they’ve now brought in former Wired.com editor Michael Copeland to “up-level and professionalize” their effort, which is aimed at “trying to explain and be more transparent” about how the firm selects investments and works with its companies.

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Wake up to the Internet of Things

Biznology

Photo credit: Wikipedia. The kids who today run around with not just devices but a culture of 24/7 connection, localization, and complete transparency of their behaviors are the same ones who will be legislating tomorrow’s society. Like it or not, the experience of and the expectations for privacy has changed.

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