BenchmarkONE

DECEMBER 1, 2021

The reason behind any healthy agency-client relationship all comes down to trust, and that can only be built on a foundation of transparency. . So whether you are a branding or marketing agency, you need to be maintaining a transparent relationship with your clients, and here are five ways to get started. Set Clear and Specific Goals.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 145

Twitter Dwell Lock-In Privacy 145

SEMrush

MAY 24, 2019

Twitter recently announced the implementation of a new ad transparency feature amidst issues of being exploited for political purposes during the 2016 US Presidential Elections. This development does not only affect political parties, but also everyone else who runs social media advertisements.

Transparency 92

Transparency Ads Effectiveness Tools 92

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Transparency in Advertising. Facebook has also announced ad transparency and authenticity features. Aimed at political transparency during election cycles, this feature is in line with a similar action Twitter has taken with their Transparency Center. Let’s keep the discussion going in the comments.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. Facebook and Twitter have taken center stage in both of these conversations, largely due to their position in the social media pantheon as primary sources for news.

Transparency 106

Transparency Social Media Social Marketing Media 106

Oktopost

APRIL 28, 2022

Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022. Because people crave credible and quality content on social media.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Paid Search Agency Advertising Agencies 174

nDash

JUNE 5, 2019

Sadly, this level of transparency can also lead to doubt and worry about the dedication and quality of the work that will be delivered. For example, at nDash, transparency is an integral part of the platform. Is your agency transparent to the client on your use of freelancers? Please drop us a note on Twitter and let us know!

Transparency 61

Transparency Paid Search Agency Advertising Agencies Ad Agencies 61

Convince & Convert

FEBRUARY 18, 2016

The value of transparency and the tactics to achieve it. Clinton Bonner’s Twitter. Identifying and nurturing your “innovation rockstars” How to use your content as “growth indicators” Why FAQs can be your most effective piece of content. Streamlining the content creation process. Quotes From This Episode.

Transparency 77

Transparency Communities FAQ Design 77

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer. It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Oktopost

DECEMBER 1, 2022

During this time, he also spent 6 years running Liverpool FC’s social media for the ANZ region, building an LFC-based podcast from scratch with 600+ episodes, a social media following of 40k people, and continues to be active on Twitter talking all things football, technology, and politics. Keep binging Radically Transparent!

Social Media 114

Social Media Media Transparency Viral Marketing 114

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. The key is to focus on speed, transparency, and expertise. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Oktopost

JUNE 8, 2022

If you’d like to keep up with Dr. Jeff Pooley, follow him on Twitter ! Radically Transparent is a podcast geared towards the modern-day B2B marketer. It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent. Or catch more of his research here. Watch the recording: Stay in the Loop.

Social Media 118

Social Media Peer-to-peer Media Transparency 118

Martech

DECEMBER 19, 2023

On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” We regret any confusion and we are committed to ensuring our marketing is clear and transparent.” Early response. Industry experts are already speculating about potential repercussions. ” Why we care. ” Why we care.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

B2B Memes

NOVEMBER 15, 2011

But as a new study suggests, the story is different on Twitter. ” Back in August, I did an informal study of one B2B publisher’s editorial use of Twitter, and found that most tweets tended to be promotional (linking to in-house sources) rather than curatorial (linking elsewhere) or conversational (engaging with users).

Twitter 100

Twitter Transparency Promotion Studies 100

Webbiquity

AUGUST 22, 2019

As noted above, offer multiple channels for customer service, including at the very least phone, email, web chat, and Twitter. According to one study , 9 out of 10 customers will turn away from a brand that does not maintain transparency. Transparent marketing tactics are essential to attracting and engaging loyal customers.

Marketing & Strategy 246

Marketing & Strategy Marketing Strategy Loyalty Churn Rate 246

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms.

Social Networks 179

Social Networks Business Work Management Social Media 179

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Sprout Social

NOVEMBER 1, 2016

Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Paramount to the entire experience is the transparency that the Evernote user is interacting with an automated message.

Twitter 89

Twitter Work Management Conversion Deep Linking 89

Hubspot

JULY 4, 2018

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). Read full story >> 4. Fun With Virtual Reality.

Amazon 65

Amazon Transparency Facebook Privacy 65

Hubspot

SEPTEMBER 13, 2018

Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. asks Siva Vaidhyanathan in a New York Times op-ed, noting the statistics from Facebook's own transparency report. Twitter Makeover. pic.twitter.com/w4TiRrVFHU — Twitter (@Twitter). jack (@jack).

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Marketing Insider Group

MARCH 6, 2020

Further, many big names are pulling out of shows, including Twitter abandoning this year’s SXSW in Austin this month. The hard costs and opportunity costs won’t likely be recouped, but there is still a chance to engage virtually and ensure that your reputation isn’t upended by not being communicative or transparent.

Planning 292

Planning Conference Transparency Paid Search Agency 292

Biznology

MARCH 31, 2022

Many companies panicked and removed their “Go Women Go” tweets, but the deleted tweets were captured in a new Twitter feed that had nearly 28k likes and more than 10K retweets. But, transparency is the trend and accountability is the result. . human capital data transparency. ” Which brings us back to transparency.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Lenny's Newsletter

SEPTEMBER 7, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

Convince & Convert

MARCH 5, 2024

Embracing transparency, detailed information, and active community engagement can set the foundation for lasting relationships in an era defined by choice and change. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

Martech

AUGUST 28, 2023

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

Campaigns 75

Campaigns Tools Brand Identity Branding 75

Biznology

MAY 11, 2021

A nice example of this new orientation: Twitter and its company-wide mental health days, called #DaysofRest. As Bo Young Lee, Chief Diversity Officer at Uber, said at our Changemakers conference in March, “I’ve been transparent with my own struggles. Showing who we are is powerful.

Transparency 104

Transparency Conference Act-On Twitter 104

ClickZ

MAY 25, 2023

To address these concerns, we need to be transparent about the use of AI in the digital experiences we create, and explain how the technology is being used to benefit our users. Join the conversation with us on LinkedIn and Twitter. The post Examining how AI can improve customer-brand relationships appeared first on ClickZ.

Marketing AI 122

Marketing AI Branding Brand Identity Ethics 122

Webbiquity

JANUARY 20, 2021

Be Transparent. As the key driver of trust between consumers and brands, transparency is crucial if your goal is to provide customers with an improved buying experience. To see what she is up to next, check out her Twitter feed.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Oktopost

OCTOBER 29, 2020

More About the Show: Radically Transparent is one of Oktopost ’s popular original podcast shows on the podcast channel, B2B Marketing Now. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful conversation on incorporating videos into your social media strategy. Looking to Learn More About Video for Social Media?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers.

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers.

Transparency 40

Transparency Tactics Brand Identity Branding 40

Zoominfo

DECEMBER 18, 2019

Transparency and trust are significant pieces of the branding puzzle. Consider the following: 94% of consumers are likely to show loyalty toward a brand that offers transparency ( source ). To humanize your brand further, offer transparency—even if the situation is tough. Use that knowledge to your advantage!

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The Code aims to tackle misinformation and enhance transparency and accountability of large online platforms. Time will tell.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. The Sprout Social report found that most consumers define transparency as being open, clear, and honest. So how can interested brands use content to engender trust, and what can they do not to lose it?

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160