ViewPoint

APRIL 24, 2013

Many elements must come together to create quality leads, and among these should be departmental transparency and communication. Better communication and transparency. The metrics would make transparent what type of leads are going to sales and whether or not they''re being accepted by the sales team as a sales lead.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

ViewPoint

JUNE 5, 2017

In both camps there's a transparency that hasn't always been present, characterized by a realistic measure of revenue impact of leads--and realistic forecasts. An accountable sales organization is accountable for follow-up activity. These sales professionals accept responsibility for working all leads to the finish, win or lose.

Top of Funnel 149

Top of Funnel Sales Qualified Leads PointClear Cost per Lead 149

ViewPoint

APRIL 14, 2015

Be transparent. You can’t be a thought leader unless you’re giving away your content. Don’t be afraid to fail. Thought leaders leverage failure and make it work to their advantage. Share the good, bad and the ugly! Those who only share the good are perceived as untrustworthy. Change the perception of HOW we market and communicate.

Thought Leadership 120

Thought Leadership Work Management Opinions Transparency 120

ViewPoint

FEBRUARY 23, 2018

Engagement and transparency over official posturing. Small experiments, testing and data, intimate customer tribes, engagement and transparency? We’re able to be transparent with our clients because we have data to prove our approach works. Here’s Scott’s Agile Marketing Manifesto: Many small experiments over a few large bets.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

APRIL 16, 2013

As a leader: be transparent, real, human and let go (don’t control). There is not enough room here for me to document the full page of notes I took during Jeffrey Hayzlett’s presentation, but I can tell you that it was one funny, inspirational and educational experience that was worth the price of the whole trip.

Conference 120

Conference Paid Search Agency Rules Lead Scoring 120

ViewPoint

JULY 30, 2013

Peter also mentions Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni, which says service providers should be transparent and vulnerable with clients. “If If I just plug in the technology, I’ll win a lot more deals — but the reality is it doesn’t work.”.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

MARCH 22, 2018

In this LinkedIn article, “Selling in 2018: The Survival of the Fittest,” Jonathan Farrington wrote the following: “It is the ability to earn trust and connect on the basis of transparency, vulnerability and genuine concern in working with customers to bring value that will help them grow their business.".

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189