B2B Memes

SEPTEMBER 17, 2012

Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Rethinking the Article as the Basic Unit of Journalism.

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Advertisements Advertising Advertorials Ethics 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense? So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense? So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

OCTOBER 12, 2010

Readers expect more immediacy, more transparency, more injection of the self, and more interactivity in their news content. Tags: New-Media Models Social Media blogging new media old-media process journalism publishing models transparency. I don’t think that means you can’t practice journalism in a blog.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 22, 2011

The transparent over the opaque. Though not the only ones, the following six new-media preferences are to my mind the most significant: Dialogue over monologue. Collaboration over control. The personal over the corporate. The open over the closed. The process over the product. Tomorrow I’ll discuss the first, dialogue over monologue.

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Media Transparency Differentiation Social Media 100

B2B Memes

APRIL 1, 2010

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Tags: Content Marketing Ethics publishing law transparency. How open is your relationship with your audience?

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Privacy Policies Copyright Ethics Content 100

B2B Memes

NOVEMBER 4, 2011

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? But there’s not a single link in the story. As Steve Buttry reminds us, attribution and linking are essential tools for achieving it. Journalists as Buzzword Killers.

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Transparency Ethics Press Guidelines 100

B2B Memes

NOVEMBER 13, 2011

Attribution and Linking Are Essential to Transparency. Related posts: Will Mobile Formats Change Web Design Habits? Swabbing the Decks of the Titanic: Why You Should Learn Programming.

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Wikipedia Design Transparency Positioning 100

B2B Memes

NOVEMBER 15, 2011

Attribution and Linking Are Essential to Transparency. Make sure you match your I —links to your own stories—with equal measures of they —what others, including your competitors , have said—and you —reacting to and soliciting information from your readers and followers. Related posts: Do B2B Editors Get Twitter?

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Twitter Transparency Promotion Studies 100

B2B Memes

NOVEMBER 28, 2011

The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. They are no longer handed the finished product in the form of an article and asked to move along.

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B2B Memes

JUNE 30, 2010

Tags: Content Marketing Ethics Social Media control transparency.

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PR Public Relations Ethics Transparency 100

B2B Memes

NOVEMBER 11, 2011

Ethics: Is Transparency All We Need? Neither the heart nor the head is an infallible guide; every moral decision involves some balance between the two. This time, Julie Moos got the balance wrong. Related posts: Editorial Ethics, Yes; Rigidity, No. Do You Need a Personal Ethics Statement?

Ethics 100

Ethics Transparency Rules Positioning 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

OCTOBER 19, 2010

Tags: Ethics Entrepreneurism Jeff Jarvis new media old-media transparency trust.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Transparency, she says, “is not just about disclosure, but about visibility”. Gahran recommends this approach to others.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

MAY 9, 2012

What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JUNE 24, 2011

Overdosed on typos? As one who cares more than he should about such things, I’ve been spending way too much time today mulling over Rob O’Regan’s recent post on eMedia Vitals , “Can you spare 15 minutes in the battle against typos?”. Like O’Regan, I suspect, I have an unhealthy sensitivity to typographical errors.

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B2B Memes

AUGUST 12, 2011

I only considered Twitter accounts that were transparently associated with a single, identifiable editor. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month. I found seven who met this standard.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

APRIL 27, 2011

I’ve written recently about the need to use meaningful visuals to accompany your text. In passing, I mentioned the downsides of that frequent last resort, stock photography, but left it to an article by Heather Rubesch , elsewhere on the web, to provide details. Stock photo: Here be a dragon.

Dwell 100

Dwell Design Marketing Websites Order 100