B2B Marketing Traction

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B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency. Trust is paramount and consumers demand transparency.

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B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

How about a little transparency? I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current. A Facebook how-to written 3 years ago could be completely obsolete today, because Facebook has made a lot of changes. Show us the date!

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Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Is your B2B marketing transparent? Studies have shown that people make decisions with their hearts. This is because decision-making takes place primarily in the limbic region of the brain, which is ruled by emotions. Are you still doing product-driven marketing, or have you graduated to story-driven marketing? Photo by Gruntzooki on Flickr.

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Transparency is the Best Policy for B2B Marketing

B2B Marketing Traction

Is your B2B marketing transparent? Studies have shown that people make decisions with their hearts. This is because decision-making takes place primarily in the limbic region of the brain, which is ruled by emotions. Are you still doing product-driven marketing, or have you graduated to story-driven marketing? Photo by Gruntzooki on Flickr.

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How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. I don’t have anything against Burger King or for McDonalds (although I did blog about a great, transparent campaign by McDonald’s in Canada).

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B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

Transparency and telling your story engages prospects and helps them trust you. Let me tell you, in today’s world of total transparency and people who buy because they like your story – you are not establishing trust with your marketing presence. Do you believe that the less you tell your prospects the better?

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Social Media Outsourcing – Is It Right?

B2B Marketing Traction

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?