Biznology

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Influencers: the key to content marketing

Biznology

Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work? They wanted to know how to identify, train, and manage SMEs for ongoing influencer marketing campaigns. That spurred him to keep the blog and its related Twitter handle growing in Craig’s absence.

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A guide to getting started on using hashtags on LinkedIn

Biznology

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). LinkedIn wants you to start using hashtags and I think it’s about time.

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How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

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RIP, Fleets

Biznology

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

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CIOs, CTOs and CROs are missing the social media boat

Biznology

Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. Not to mention they’d need a ton of training. The longer version is this: Imagine Joe is leaving the company. We need to remove Joe’s access to the Facebook and LinkedIn accounts, which are managed directly through two different tools.

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It takes a village to launch a new online publication

Biznology

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. If You Build It, So What? If you’re in tech, it probably also means having a reddit and Telegram channel as well. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. Origin Story.

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Communal Learning, Online and In Person

Biznology

While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. And sharing on Twitter, Facebook, LinkedIn, and other venues? Corporate Training Development Tip #3: Take Training Yourself. Communal Learning, Online and In Person. And share a thought or two.