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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

7) Training and communication are top challenges. B2B marketers named training & continuous learning (43%) and communications with other teams / functions (41%) as their top challenges. Given the critical importance of training to business performance , it’s clear companies need to invest more here.

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Building your generative AI marketing skillset: Training and upskilling

Martech

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. There are a few key factors to keep in mind: When was the training content created and is it up to date?

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5 ways to train your remote customer service team

Seismic

Customer service training is one of these growing areas. While many leaders believed that customer service training was an in-person activity, the rise of remote training software has made it easier to train employees anytime, anywhere. Remote work has been one of the most notable workforce trends in recent years.

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Which makes for a smooth segue into the next trend: customer experience.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

Businesses must commit to fundamental changes in process, technology, and training to reap the full benefits of this technology. ABM Marketing trends. In this webinar, ABM expert Ari Capogeannis will teach you: Best practices for Account-Based Marketing and examples of successful ABM campaigns. Common challenges and how to solve them.

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Best Sales Training Software

Hubspot

In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.