Paul Gillin

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. Jeff Hoffman says he knows precisely why salespeople are so reluctant because he was one of them for a long time.

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The Ins and Outs of AI Content Generation Tools

Paul Gillin

There are four main types of machine learning that AI uses: Supervised Machine Learning (SML) Training an algorithm based on real-world examples. AI-generated content can become a viable alternative to hiring or training a team of content writers. Types of AI.

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The Most Fun Class Ever

Paul Gillin

Leonard Stephens (TE – Redskins, Lions, Seahawks, Titans) has an athletic training business for schoolkids. Ken Bungarda (T – 49ers) developed trading software for commodities traders and is now building a hedge fund. Justin Watson (RB – Rams) owns a fitness studio and wears a Super Bowl ring.

Class 50
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Paving Media Cow Paths

Paul Gillin

In the name of saving my hosts a rental car charge, I hopped the shuttle bus to the Santa Clara train station to pick up the usually reliable CalTrain to my destination. I arrived at the train station at about 1 a.m. Only the train didn’t come. body time, looking forward to napping on the hour-long ride north.

Media 50
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IBM Expands Social Business Services

Paul Gillin

IBM is partnering with partners to deliver training and specialized consulting services. . “Five years from now, the people who win will be talking about a completely new way of doing business, one with new platforms, cultures, skills and insights,” said Alistair Rennie, IBM General Manager of Collaboration Solutions.

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Know Thy Customer

Paul Gillin

Corporations used to have training and development programs and sadly, those disappeared. There’s a whole generation in corporate America who have never been to a corporate training program. Training not disappear in the U.S. Where we dropped the ball was not reinvesting in their human beings.

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Anyone in the organization who can benefit from that kind of engagement should be trained in the tools and protocols of social media. Look at social networks as a way to connect with your constituents, regardless of whether they buy from you, sell to you or partner with you.