Chris Koch

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Why Companies Must Hire for Potential, Not Skills

Chris Koch

My former boss helped me learn about the technology industry, yet few companies are addressing such skill shortages with a strategy that makes mentoring, corporate training, or development a core piece of the solution. No dumpster diving going on there). Companies Can’t Always Get What They Need Off the Street.

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How Do You Market Something That’s Worthless?

Chris Koch

The missing piece of the puzzle that fell in place for me as I listened to him talk was that since the World Wide Web came along we have been continuously training generations of people to do things themselves and in collaboration with others. Pretend the Industrial Revolution Never Happened.

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The Worst Source of Work Conflict

Chris Koch

Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the function I work in in SAP. From infancy, we are trained to respond to social cues.

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The power of self-regulation in customer relationships

Chris Koch

When a customer needs something small, like a nut or bolt, Zane trains his staff (and training is important) to just give them away. First, it was free one-year maintenance with each bike. Then when competitors matched it, he made it two years, and then finally, lifetime. After all, what’s a $5 tube when you have $5600 to spend?

Wikipedia 100
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Stop doing PR. Start doing visibility.

Chris Koch

Those people may receive media training, presentation and speaking training, etc. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company.

PR 100
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Jobs Don’t Give Us Purpose and Meaning, Helping Does

Chris Koch

American Express piloted a phased retirement program to allow some older Cobol programmers to work part-time instead of retiring so they could train younger programmers, act as mentors and coaches to younger workers. Goldberg has found three examples of how companies can do this: Intergenerational learning. Peer recognition, amplified.

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Six ways that marketing needs to lead the organization in social media

Chris Koch

Telstra has a cool example of social media training that anyone can watch. Listen to IBM ’s Sandy Carter talk about how she set up a social media council in her group at IBM. We shouldn’t just turn employees loose without helping them learn about the tools. But we also need to teach them about the strategies for using those tools.