B2B Memes

NOVEMBER 24, 2011

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. (Ironically, he made this statement in a presentation he was giving for free.). Behind this perspective is a bias to professionalism.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. If all goes well, it will be available next month. Stay tuned.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

SEPTEMBER 9, 2010

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Over this base we train our semantic algorithms to provide relevant context and linkages between those pieces of content.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MARCH 2, 2011

But Franks thinks the industry has largely ignored it: “Unfortunately, we have trained marketers through years of selling that the media are distribution conduits to audiences. If you have strong owned and earned media, why pay a third party for theirs? Great content—at which traditional media excel—should be a compelling reason.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JULY 13, 2010

For anyone trained in B2B journalism, the terms in the above list (and the remaining 86 in Shirk’s list) are obvious no-nos. Now as Gordon notes, such words are bad enough when they appear in press releases. But in content marketing, they are disastrous.

Ethics 100

Ethics Press PR Fulfillment 100

B2B Memes

FEBRUARY 3, 2011

But his title suggests that he sees productivity not as a rare natural talent, but as the product of training. In a subsequent article on ReadWriteWeb, “ I Worked on the AOL Content Farm & It Changed My Life ,” Kirkpatrick acknowledged that he has indeed been having trouble filling the position.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

APRIL 20, 2010

If they can’t even do this, it’s hard to believe they’ll turn trained professional journalists loose in an even more ambitious effort to provide “accurate and fair&# reporting with all the risks this may entail to their own reputation.”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

OCTOBER 19, 2011

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. This is impossible. I’ll never get this.”

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 6, 2011

Judging by how they all did, I can’t say that the scholastically trained journalists had any advantage over the others.). Though I’ve hired many journalism majors over the years, I’ve probably hired just as many from other disciplines.

Blogger 100

Blogger Class Education Training 100

B2B Memes

NOVEMBER 12, 2010

That’s not to say they don’t appreciate the qualities the word connotes, but that by training, it doesn’t come immediately to mind to describe what they do. Perhaps because the field is, so far, being driven largely by people with marketing backgrounds.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100