Vidyard

OCTOBER 27, 2019

Increase Traffic Video users enjoy 41% more web traffic from search than non-users, according to research from Aberdeen Group. So, apart from the increase in time spent on your site, simply having a video increases your chances of appearing in the SERPs and can make you a more desirable click.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

SEPTEMBER 24, 2015

Those goals for most video projects, especially vlogs and explainer videos , are to aide with inbound marketing efforts (more traffic, increased conversions, higher engagement, etc.). Step 1: Uncover Keyword Opportunities.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Increase traffic to your website. Video is expected to account for a whopping 82% of all internet traffic by 2022 and we’re well on our way there today. It’s a valuable content format with a lot of benefits. Rank higher in search.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. By doing Facebook Live videos, businesses have a better chance of driving organic traffic to their Facebook page and, eventually, to their website. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Video is expected to account for a whopping 82% of all internet traffic by 2022 and we’re well on our way there today. It’s a valuable content format with a lot of benefits. Quite a lot, in fact.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JUNE 15, 2017

Getting Traffic Back to Your Website. I’m going to go out on a limb here and say that one of your main goals is likely to drive traffic back to your site. Instagram is fun, happy, and about building a community. Learn more about the patterns of content discovery on each platform from Mark’s talk. Of course it is.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Vidyard

AUGUST 11, 2016

Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website. YouTube should drive traffic to your website. Your website should keep people there as long as possible, and move them through the buying funnel.

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Vidyard

JUNE 27, 2018

Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want?

Video Marketing 117

Video Marketing Content Webinar Metrics Paper 117

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. And this is where transcriptions come into play. Adding Transcriptions to Your Site.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

FEBRUARY 13, 2020

Miovision , a company using computer vision, artificial intelligence and advanced modelling to help cities modernize their approach to traffic management, saw an 80% increase in unique viewers across their Video Hub in only 90 days. Read the full Jostle customer story here.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

NOVEMBER 21, 2018

How buyer personas can help you make better videos By 2021, Cisco predicts that video will account for a whopping 82% of all Internet traffic. This alignment will lead to your company developing a strong, unified brand voice. With that in mind, it’s no surprise video has grown to become a vital part of marketing.

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Vidyard

MARCH 24, 2015

Can we create spin off articles that focus on elements of the video and use out placements to channel traffic back to it? Video is an opportunity to add another dimension to your content marketing strategy, acting both as an engaging element for existing inbound traffic and as an opportunity to drive new inbound traffic.

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. By doing Facebook Live videos, businesses have a better chance of driving organic traffic to their Facebook page and, eventually, to their website. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

OCTOBER 10, 2018

Video is a powerful full-funnel strategy Miovision , a provider of traffic data for smart cities, discovered this almost by accident after the marketing team began using video as a tool for standing out , according to Matt Trushinski, Director of Marketing at Miovision. “And within that world, people have limited time and attention.

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Vidyard

FEBRUARY 1, 2018

According to Google, almost 50% of internet users look for videos related to products or services before visiting a site/store, and by 2019, 80% of the world’s internet traffic will be video.

Video Marketing 85

Video Marketing Product Guerilla Marketing Budget Programs 85

Vidyard

DECEMBER 14, 2017

It analyzes each video player by channel, trends, traffic, and multi-touch ROI. .” Video is also powerful. It goes far deeper than clicks to track individuals by what they watched and rewatched, on what devices and where. With this data, marketers and salespeople can see and automate practically everything.

Video Marketing 109

Video Marketing Trade Show Multi-Channel Marketing Management 109

Vidyard

DECEMBER 10, 2020

From prospecting to demos to onboarding and team collaboration, Digital 22 enhances their business with video every step of the way, leading to a doubling in website and traffic, increased inbound leads, faster deal cycles, and more robust internal communication. . Runners-Up: Unbounce, ApplyBoard.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

MARCH 23, 2021

Goal: Drive More Traffic 7.2 Goal: Drive More Traffic Top Metrics: Overall CTR and Link CTR The first goal of most video programs is to get eyes on the content you’re creating. Metrics for Overall Video Performance 4.1 Lead Generation and Qualification 5. Measure Your Video Marketing ROI 6. Where Do Video Marketing Metrics Come From?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JANUARY 26, 2015

It’s a key way you can drive more leads from the traffic you have. The post Using Video to Turn Website Traffic into Leads appeared first on Vidyard. It really goes to show you the power of video on your website. It’s much more than a way to engage visitors.

Traffic 58

Traffic Video Marketing Marketing Websites Leads 58

Vidyard

OCTOBER 11, 2018

⅓ of all time online is spent watching video, and it’s estimated that 80% of all internet traffic will be dedicated to video by 2019. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video. People LOVE video.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

JUNE 27, 2018

Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want?

Video Marketing 65

Video Marketing Content Paper Internet Marketing 65

Vidyard

MAY 18, 2017

There are lots of different ways in which video can help you drive more inbound traffic to your website. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs. Turning Viewers into Prospects.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

Vidyard

OCTOBER 8, 2020

Video has the power to: Increase website traffic —video users get 41% more web traffic from search than non-users ( Aberdeen Group ). It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

AUGUST 14, 2020

General Services Administration, over 70% of those people will leave a site that lacks accessibility, you could be losing a substantial portion of your traffic. When you consider that according to the U.S. Implementing accessibility is also critical to complying with regulations. Running afoul of accessibility laws can result in huge fines.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

JULY 13, 2018

Don’t clatter onto the set laden down with jewelry, and avoid shirts or ties loud enough to stop traffic. Minimize visual distractions. You want viewers focused on what you say, not what you wear. Speak slower, lower, and with certainty When you speak, lower your voice one octave.

Account Based Marketing 77

Account Based Marketing Video Marketing ABM Consulting 77

Vidyard

MARCH 23, 2021

It analyzes each video player by channel, trends, traffic, and multi-touch ROI. Video is also powerful. It goes far deeper than clicks to track individuals by what they watched and rewatched, on what devices, and where. With this data, marketers and salespeople can see and automate practically everything.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

Vidyard

NOVEMBER 7, 2019

Going beyond metrics like social engagement, increases in site traffic, and longer times on site to expanding the use of video across the buyer’s journey and tracking engagement throughout will help sales and marketing teams to better understand the impact of their videos and identify areas for improvement.

Top of Funnel 65

Top of Funnel Video Marketing Lead Ranking Lead Scoring 65

Vidyard

SEPTEMBER 27, 2018

And with tech giant Cisco predicting that video will make up a whopping 82% of all web traffic by 2021, you can’t afford to let your business get left behind. When it comes to demand gen, don’t be afraid to test various tactics to discover what works best for your business and your audience.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

OCTOBER 15, 2015

At Vidyard, we use Google Analytics and KISSmetrics to track web, mobile, and social traffic. Home pages typically receive more than 50% of all visitor traffic, so we knew we had to give it some extra care to make it perfect. These two platforms play key roles within our decision-making process. Take our homepage for instance.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Vidyard

MARCH 31, 2020

Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Video is everywhere and it’s no surprise why. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

AUGUST 9, 2017

Video now accounts for 74 percent of all internet traffic and that will rise to 82 percent by 2021 according to Cisco. Machine learning algorithms and neural networks now have their wiry digital hands in everything from self-driving cars to detecting credit card fraud and determining what we watch. Why does AI determine what we watch?

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Vidyard

JANUARY 8, 2015

James Wedmore : James is the founder of Video Traffic Academy. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

DECEMBER 10, 2013

Campaign Goals The goal of any conference is to generate leads We took this a step further and split it into two sub-goals: First, we drive traffic to our booth at conferences so we can convert visitors into leads in person. Overall you’ll find you generate awareness and recognition that goes a long way when generating booth traffic.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

JULY 19, 2017

“Video now represents 73% of all internet traffic and has emerged as the most impactful way to communicate in both our personal and business lives,” says Michael Litt , CEO and co-founder of Vidyard. “Video is much more engaging than text-based communications, and it inspires immediate action.

Video Marketing 0

Video Marketing Enterprise Management Leads Lead 0

Vidyard

SEPTEMBER 17, 2015

By grouping your traffic into segments, you can differentiate your message, layout, and designs to better appeal to a particular group. They all come from different backgrounds and have different tastes. Your landing page’s visitors are just the same. But that’s not it, you can take segmentation to the next level through….

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

AUGUST 17, 2016

by 2018, video will account for more than 80% of all web traffic. Because, let’s face it: video is killing it. In 2015, video consumption overtook any other activity for time spent online and. And even B2B buyers are watching video. 72% of B2B buyers watch videos throughout their entire path to purchase and.

Lead Ranking 50

Lead Ranking Lead Scoring Video Marketing Generation 50