Traffic Related Topics 
Sales Engine
JUNE 2, 2016
Write some blogs and drive traffic to your site—then just convert them into leads. I should note that if you already have 100K monthly unique visitors to your site and you’re not converting a good number of them, then maybe the solution is in fact that one killer white paper used to better covert that traffic.
Sales Engine
OCTOBER 23, 2015
But since Hubspot also notes that 90 percent of their lead generation on a month-to-month basis actually comes from old posts—so for purposes of the study they only tracked the traffic and leads generated from the new posts during the study—more on that later. Obviously if there’s fewer links to click on, you would expect a decrease.
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Sales Engine
NOVEMBER 9, 2015
So we made a few big changes that have helped us achieve the growth trajectory that we want: We gave our marketing executive a quota We committed to content marketing The problem that a lot of companies still have is that marketing thinks its purpose is branding and awareness, measured through increased traffic to the website.
Sales Engine
MARCH 28, 2016
Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.
Sales Engine
MARCH 10, 2016
I was in effect stealing their traffic, so they came to me and asked me to start writing for them. It was during that process that I realized somewhere along the way that I had unlocked the door to organic traffic in that space,” said Lemas. Otherwise we move away from it very quickly. Q: How important is having a blog?
Sales Engine
MAY 11, 2016
All of your web traffic increases are great, but if we can’t lead the qualified prospects to some sort of conversion asset to help lead them through their own buyer’s journey, it’s just branding and awareness—and that’s not enough for feeding today’s outside sales person with qualified leads. B2B lead generation is all about conversions.
Sales Engine
SEPTEMBER 1, 2015
When asked about why they were not driving traffic to their website, their response was “that’s just not how our industry works—people aren’t going to websites and I don’t think they want to go to our website—everything happens on Linkedin and we have a great presence there.”
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