Paul Gillin

AUGUST 26, 2010

They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. And so they head off to college, and in four years they will enter a workplace that understands little about their values and systems.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

JANUARY 25, 2012

Getting that repeat traffic is the special sauce of Facebook success. While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. Sounds simple but it ain’t necessarily so.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JUNE 24, 2010

In the example below, lead activity appears to correlate positively with traffic to a company blog. The positive correlation is indicated by the change from baseline, which appears to correspond with the upward movement in blog traffic. If you can correlate action to impact, then you can calculate ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MAY 16, 2014

NetFlix is responsible for about 30% of Web traffic. BitTorrent makes up 7% of total traffic. of Internet traffic from those three sources. Bots are responsible for 61.5%. That’s 98.5% So who’s watching all that porn?'

Traffic 50

Traffic 50

Paul Gillin

APRIL 13, 2011

You want to know which sources are sending traffic to your landing page so you can better focus your resources. This enables you to tell who’s sending you traffic. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MARCH 24, 2011

The finalists in the BtoB awards have seen similar results, with total traffic in one case growing nearly 14,000% across its blog and syndication channels in a single year from a substantial base. In fact, the most difficult part of judging these awards was choosing a winner.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 15, 2010

According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium.

Eloqua 50

Eloqua Blogger Tagging Display 50