LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JUNE 30, 2009

Rank tracking is most relevant if it shows the website traffic and conversions generated by the keywords, in addition to the position in the search results. This is only possible by integrating with Web Analytics (traffic and conversions) or Marketing Automation (traffic, conversions and revenue).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

OCTOBER 4, 2009

My favorite sessions was presented by Maureen Thorman of National Instruments about customer segmentation based on web traffic: unfortunately this sessions will not be presented in Boston, that’s a bummer. They do a great job synthesizing all ideas. Favorite Session. The Marketing Automation Vendors. My Favorite Session.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

OCTOBER 15, 2010

Jon showed how Marketo is using a sophisticated decision workflow to start the right campaign at the right time: on every change, a “Traffic Cop&# campaign decides which other campaign will be started next. This pretty much ensures a timely follow-up for each and every lead that reaches the lead score threshold.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

FEBRUARY 17, 2010

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

NOVEMBER 16, 2010

They have multiple automated campaigns that would possibly overlap: they were looking for a way to manage this, having some kind of "traffic cop" This is definitely an area that could use some best practices. Another company wanted to automate this. ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 14, 2009

Then check your web analytics tool to see which keywords bring most traffic. You should monitor the ranking for your selected keywords weekly or biweekly: just type it into the search engine and see if your site pops up. If you monitor conversions (e.g. a whitepaper registration) you’ll see that some keywords convert better than others.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100