KoMarketing Associates

SEPTEMBER 8, 2022

Additionally, social (16%) was cited as the top website traffic source by respondents. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option. If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option. Booking a demo.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 2, 2021

Growth marketing has been a hot topic for several years now, but with online traffic growing during COVID-19, marketing leaders are focusing their efforts on converting traffic into leads, while maintaining traffic levels over time,” wrote the authors of the survey.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

KoMarketing Associates

MAY 5, 2021

Conversion Rate and Traffic Most Important Content Marketing Metrics. About half of B2B marketers agree that conversion rate (50%) and website traffic (46%) are among the most important metrics to consider when measuring the overall performance of a content marketing strategy.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

MARCH 30, 2022

About 87% claim that it has helped them boost traffic, while 94% state that they have increased user understanding through video content. Wyzowl conducted “The State of Video Marketing 2022” report, and data indicated that 92% of marketers now consider video to be an important part of their marketing strategy.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

APRIL 12, 2022

In general, 87% of respondents claimed that video has helped them boost traffic, and 94% said it has increased user understanding. Wyzowl conducted “The State of Video Marketing 2022” report, and statistics indicated that as of this year, about 92% of marketers now consider video to be an important part of their strategy.

Positioning 266

Positioning ROI Video Marketing Statistics 266

KoMarketing Associates

JULY 22, 2020

Depending on the goal of the campaign or type of ad you are running (Text Ad, Sponsored Content, or Sponsored InMail for example), the last, and potentially most important tip is to consistently evaluate lead quality, traffic quality, or engagements coming from your campaigns and specific ads. .

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

OCTOBER 12, 2022

About 16% of respondents claimed that social media has been a top website traffic source. HubSpot conducted its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel this year, followed by website/blog (36%).

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

AUGUST 11, 2021

Increased traffic went from 78% to 79%, and generated leads rose from 67% to 69%. Social Media Examiner conducted its “2021 Social Media Marketing Industry Report,” and statistics indicated that all of the reported benefits of social media marketing have soared since 2020. For example, increased exposure rose from 86% to 88%.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JUNE 25, 2020

Examples include: How much influence do branded keywords have on organic search traffic overall? Is your organization receiving a significant enough percentage of traffic from brand-specific impressions in organic search results? While it’s no surprise traffic volume is so low given an average position of 33.4,

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

JULY 28, 2021

This is followed by improving brand awareness (46%) and increasing website traffic (33%). Wpromote recently conducted its “2021 State of B2B Digital Marketing” report, and statistics showed that increasing customer engagement (50%) and improving the customer experience (47%) are primary objectives among B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario? Analyze The Trends.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

OCTOBER 12, 2022

CPC data in the user acquisition & traffic acquisition charts . The User Acquisition and Traffic Acquisition Tabs (located under Acquisition) shares more data about paid ad traffic engagement, sessions, and total revenue. . The reports snapshot is the main dashboard you’ll see if you click the Report icon in GA4.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

AUGUST 25, 2021

Mobile traffic, in particular, fell approximately 2%. On the other end of the spectrum, organic search is not yielding ideal results for marketers. Total year-over-year visits fell 9.7% in the second quarter, coming after four consecutive quarters of year-over-year growth. The Impact of Budget Restraints on Marketing.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

FEBRUARY 22, 2022

Overall, 87% of marketers now say that video has helped them increase traffic, while 94% claim that they have boosted user understanding through this form of content. About 86% of respondents said that video has generated leads as well, while 81% claim that it has directly increased sales, as a component of content marketing initiatives.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Most marketers (29%) cite traffic and lead generation as their biggest obstacle. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

JUNE 8, 2021

Increased exposure rose from 86% to 88%, while increased traffic went from 78% to 79%. Marketers who stated that they had been using it for the same period of time reported better results driving traffic. Generated leads increased from 67% to 69%, and marketplace insight jumped from 49% to 56%.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

NOVEMBER 4, 2020

Several benefits were associated with social media usage among marketers, including increased exposure (86%), increased traffic (78%) and generated leads (67%). This was followed by LinkedIn (81%), Instagram (71%) and Twitter (59%).

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

FEBRUARY 26, 2020

Wpromote conducted the “2019 State of B2B Digital Marketing” report, and statistics showed that for the majority of marketers (30.13%), up to 20 percent of their traffic comes from mobile. Because of this growing trend, 28.15% of marketers claim that they already have a company website that is mobile-responsive.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

JULY 21, 2020

Increased exposure (86%) was cited as the top reason by marketers, followed by increased traffic (78%) and generated leads (67%). “A There are several benefits associated with utilizing social media across the board, according to the report.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

OCTOBER 21, 2020

Are you retargeting audience members you’ve already targeted in a traffic campaign? Thinking through this may even cause you to choose a different route altogether, and target your audience with an awareness or traffic campaign rather than lead generation, depending on where they are in the buyer journey.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

MARCH 12, 2019

Adjusting spend may affect how much traffic you get, but if you really want to run your campaigns on just $100 a day, that’s possible. Paid traffic is a major overhead cost. Paid traffic continues to get more complex all the time. This is actually one of the secret ways to massively increase your organic search traffic.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

FEBRUARY 11, 2021

In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

OCTOBER 23, 2018

And if you were more conservative about your tests, and wanted to be really sure about the results (or you have very little traffic, and so you have to give your tests extra time), you could only test 26 things every year. Over time, the losing variations get less and less traffic, and the winning variation gets most of the traffic.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

APRIL 7, 2021

This is different than lead generation, where the goal is converting traffic. This is the classic lead generation setup: You drive traffic to a landing page, offer a high-value piece of content, and make people fill out a lead generation form in order to get that content. Make your content shareable. And it definitely takes planning.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 3, 2018

Applying the Hostname Primary Dimension to the Network report allows you to split out your landing page traffic. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels. Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

MARCH 3, 2020

Like previously mentioned, mobile traffic is a big reason why B2B ecommerce revenue has, and continues, to grow. Even more important: 40% of all B2B sales come from mobile traffic. Beyond choosing the best advertising platform, it is also necessary to determine the best devices to be seen on.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

NOVEMBER 8, 2016

The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Then you are all set – you’re ready to see the traffic data from users visiting your website. Audience Insight Report.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

DECEMBER 22, 2016

Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

JANUARY 3, 2017

Examples include: How much influence do branded keywords have on organic search traffic overall? Is your organization receiving a significant enough percentage of traffic from brand-specific impressions in organic search results? Why is the average position for branded traffic so low (11.3)? Example Three: Traffic Expansion.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . Implement Post-Event Promotion. Often, there is a missed opportunity when it comes to post-event promotion of virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Many B2B marketers and companies focus on Sponsored Content campaigns on LinkedIn in order to increase web traffic and on-platform engagement. Image from AdEspresso.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. It’s fairly common and honestly, it’s not all that surprising. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Organic search engine traffic. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 6, 2018

Period over Period Organic Traffic Growth. First and foremost, it’s critical to demonstrate period over period growth in organic search engine traffic. Keyword strategy is more than figuring out what search queries might generate the highest volume of organic search traffic. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121