Digital B2B Marketing

MARCH 15, 2012

It is a valuable recommendation that continues to drive traffic as long as you maintain it. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% of all traffic in February 2012. In contrast, paid search is merely an indication you have the budget and skill to run a paid search program.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

DECEMBER 12, 2013

The result: marketers are forking over big budgets to be able to publish on media properties like Forbes, but they are getting just a tiny fraction of the traffic to their content that staff journalists are getting. One of the key reasons, however, is the surprising part. How Google Is Penalizing Native Publishing Programs.

Advertisements 100

Advertisements Advertising Google Work Management 100

Digital B2B Marketing

SEPTEMBER 27, 2012

On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. Traffic that would normally have gone elsewhere ended up here.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

OCTOBER 15, 2013

StumbleUpon’s paid program delivers traffic directly to your site, they never even click. That translates to lower cost, but also lower average traffic quality. Driving traffic to content on your sites or accounts isn’t the only option and for some marketers, it might not even be the best place to start.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JANUARY 12, 2012

Is traffic a key goal? High volume, low cost traffic sources will immediately your metrics, but they may not improve your business. Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic.

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

MARCH 7, 2012

However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. . ” The most common functional definition of inbound marketing is the combination of search, social and content. Social media?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

APRIL 25, 2013

Over the course of the next three months, traffic from this individual’s Twitterfeed posts dwindled, finishing March with less than 1/4 of the visits sent in January. When someone with a significant following would join, I could see the impact of their shares in traffic to my posts. Sharing Through Triberr.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

SEPTEMBER 25, 2012

LinkedIn traffic will increase. Giving endorsements and the endorsement notifications LinkedIn sends will increase total traffic and available advertising inventory. When connections no longer represent a strong connection, the value of connections and introductions on LinkedIn will also decrease.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Making marketing contacts channel agnostic. The first three elements represent inbound marketing with the addition of PR.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

OCTOBER 18, 2012

Measure traffic by company. Rather than just measuring clicks, registrations or downloads from individuals, Demandbase measures the increase in traffic from the companies you are targeting. Beyond just targeting, Demandbase allows creative to be customized to every company. If you want to tailor your message to every company, you can.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

MAY 1, 2012

Your inbound marketing program will rely on traffic sources beyond search, use this ramp up time to ensure your program will work across your target social media channels as well. Including your blog feed or twitter stream will give you an immediate content-focused traffic boost. Paid Search No explanation is needed here.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

JUNE 7, 2011

Drive traffic and increase our advertising revenue. is really a valuable “paper&# , it would be a meaningful traffic driver. A number of tools and services are available for the cost of social promotion. I can imagine the mindset of those creating these tools: Create word of mouth support for our offering. than Paper.li-referred

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JANUARY 19, 2012

To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. When this happens, you are in “Your Audience’s Trusted World” This is the position that will improve search ranking and traffic.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

JUNE 12, 2013

You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. There’s just one little problem: the leads are crap.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Digital B2B Marketing

MARCH 25, 2013

Retargeting doesn’t have to stop with your site traffic. One of the oldest targeting tactics in B2C, retargeting is still underutilized by B2B marketers even though it is generally one of the most cost effective tactics. Providers: AdRoll, Fetchback, Retargeter. CRM Retargeting. Providers: Retargeter, LiveRamp.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

MARCH 7, 2013

The problem is, retargeting isn’t a scalable solution, it is limited by the traffic to your site and cannot reach new audiences. This increases click rates and conversion rates dramatically with a level of targeting no other solution can match. It is dirt cheap. With CPMs often below $2.00, price alone makes a huge difference.

Banners 100

Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

JANUARY 22, 2013

Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. Yes, some of your ads will reach the wrong person, but they will on trade publication sites as well. Depending on your audience, you may find using data to target is significantly more cost effective.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

JANUARY 9, 2014

Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent. I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. In one sense, it is true.

Marketing Report 100

Marketing Report Social Media Email Marketing Traffic 100

Digital B2B Marketing

OCTOBER 13, 2011

They offer a reasonably reliable light rail commute option, free of traffic jams and accidents. Why do customers buy from you? What situations do you win customers in, and when do you lose? Trimet understands this.

Service 100

Service Training Twitter Cost 100

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

OCTOBER 4, 2011

I have had the opportunity to see the difference this makes in recent months with a client that has driven traffic to both a registration-based landing page and an open landing page with opportunities to consumer short form content in multiple formats, without registration.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

NOVEMBER 27, 2012

Upload banner ads promoting your own content, or other lead generation offers, that can drive traffic back to your site. There is a simple share button, making it as easy as using Hootsuite or Tweetdeck to share content. Provide a credit card and run a banner campaign to reach people that have clicked the links you share via social media.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

OCTOBER 23, 2012

In 2011, traffic was down 5% for the same comparison. Quantcast (chart below showing when the thought leader feature was added) shows a 7.5% increase in page views in the three weeks following the launch of LinkedIn’s publishing platform versus the three weeks before. This isn’t a seasonal effect.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

OCTOBER 13, 2011

They offer a reasonably reliable light rail commute option, free of traffic jams and accidents. Why do customers buy from you? What situations do you win customers in, and when do you lose? Trimet understands this.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

MAY 27, 2011

I have spoken with a number of B2B publishers that report 8% to 10%, or more, of their traffic is now from mobile devices, and it is growing. Smartphones are used walking down the sidewalk and waiting in line as email, social networks or media capture a portion of our attention. We are not just on Facebook on our mobile devices.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

JANUARY 24, 2013

This blog loses both a source of traffic and means of discovery. Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Content in any form can drive discussion, but blog capture and centralize more of the discussion and also keep it on your site, where it becomes additional content for search.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Content in any form can drive discussion, but blog capture and centralize more of the discussion and also keep it on your site, where it becomes additional content for search.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

OCTOBER 4, 2011

I have had the opportunity to see the difference this makes in recent months with a client that has driven traffic to both a registration-based landing page and an open landing page with opportunities to consumer short form content in multiple formats, without registration. Open Landing Page Results.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JUNE 11, 2014

Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. That’s a lot of navigational search.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

JULY 9, 2012

Is the content it replaces easily removed, existing links updated and incoming traffic redirected to the appropriate location? Is it seamlessly introduced into your site, your partner marketing efforts and your established drip or nurture email programs?

Content Marketing 100

Content Marketing Planning Marketing Management Content 100

Digital B2B Marketing

NOVEMBER 3, 2011

Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Going forward, marketers will not be able to report on or segment organic search traffic from Google. Yesterday, Search Engine Watch reported that Google is shutting off all remaining organic search keyword reporting. What does this have to do with big data? Companies like Simpli.fi

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

JUNE 28, 2011

Focusing social media measurement on direct traffic and activity is as ludicrous as doing a TED talk and judging its value by how many visitors you had to myTEDtalk.mycompany.com. Half of your social media program is broken. Where is social in the measurement of clicks, page views or even revenue? It doesn’t exist.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JULY 12, 2012

One caution when using Google Ad Planner: sites like SmartBrief in the example above are often included in the results because traffic is redirected through them. Sites that index highly against the CFO.com audience at the time I checked included Journal of Accountancy, SmartBrief, HBR, and BizJournals.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

APRIL 20, 2011

You have enough traffic, but you need more registrations to fuel your nurture program. You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. What you really need is a new mindset. Your content is not free. You are selling it for contact information.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100