Chris Koch

OCTOBER 12, 2009

You really should consider it if you’re thinking about doing a blog or would like more traffic from your existing blog. It’s an incredibly powerful tool. Wordpress has a list of hosting services on its site to help you get your site started.

Domain 100

Domain RSS Traffic Design 100

Chris Koch

DECEMBER 30, 2009

I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. So writing about this stuff is fun. I hope you enjoy reading it as much as I do writing it. Thank you so much for your comments, links, and tweets this year. Have a happy and safe New Year!

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 In our recent Web 2.0 efforts so far (by 67% of respondents).

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

APRIL 3, 2014

Approximately 70% of the traffic to NFL.com comes from mobile devices – up from 10% just a few years ago. Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. . Web/mobile content. Fan bases aren’t just becoming more global – they’re also becoming more mobile.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

APRIL 9, 2010

SMEs with deep expertise in a particular niche can build a strong and loyal following—if not necessarily huge blog traffic. Here are a few to consider: Lead a niche. Pick a subject that few others have staked out. Show your age. The voice of experience is powerful.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

FEBRUARY 12, 2010

Owyang drove more traffic back to Forrester than it ever would have gotten on its own because he was a recognizable, solo voice, rather than one among many. When you lose traffic that way, you lose a valuable piece of your content supply chain—the customers, prospects, and influencers that you need to help develop and sell your ideas.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

NOVEMBER 7, 2012

Sent to the hospital four times by drivers who hit me while riding my bike legally and carefully in traffic (one of whom told me to “use the f-ing sidewalk next time” before gunning it and leaving the scene). Liars and phonies (interviewed two (that I know of) C-level executives who were later convicted of white collar crime).

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

OCTOBER 7, 2011

Without a process for integrating social media into lead management, the ROI of social media in B2B will never move beyond brand awareness and website traffic. Only 65% have defined the lead flow process. Thought leadership is more important than social media. Buyers don’t want to hear from salespeople at this point.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Without a process for integrating social media into lead management, the ROI of social media in B2B will never move beyond brand awareness and website traffic. Only 65% have defined the lead flow process. Thought leadership is more important than social media. Buyers don’t want to hear from salespeople at this point.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

JUNE 26, 2009

These lists are great traffic drivers and make their creators very popular among guild members (who often do most of the work in the end!). A good example of this kind of blogging is Junta42, which has a post called 42+ Social Media Tools that is regularly updated with contributions from readers.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

AUGUST 3, 2010

Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs. Our helpful deeds in social media are often seen by many others who spread the help farther and enhance our reputation. Sharing is the currency of social media.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs. Our helpful deeds in social media are often seen by many others who spread the help farther and enhance our reputation.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

In ITSMA’s social media survey in April 2009, 42% of marketers cited “reduced cost of marketing” as a top benefit of social media—second only to “increased website traffic.” Social media requires fewer hard dollars.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100