Traffic Related Topics 
Buzz Marketing for Technology
APRIL 10, 2013
A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Do you really know?
Buzz Marketing for Technology
OCTOBER 18, 2013
By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. That’s a win-win for both brands and consumers.
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Buzz Marketing for Technology
APRIL 10, 2013
Finally, propose a trial run — a limited test, shown to a small percentage of page traffic. More Traffic? Something in our web experience that is somehow compromising our brand? Multivariate testing can quantify this very accurately. Just try it”. Or More Conversions? No Contest. The reality is, if you provide a really stellar online.
Buzz Marketing for Technology
MAY 18, 2009
I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook. If we can get affiliate marketing right – paying people based on traffic flows. Then we certainly can get social media traffic flows right in the long term!
Buzz Marketing for Technology
JANUARY 23, 2013
Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metrics. If Facebook plugins aren’t integrated into the main company website, a great deal of potential traffic—and revenue—is being lost.
Buzz Marketing for Technology
NOVEMBER 7, 2012
Building on initial multivariate testing and website optimization programs that lead to increased site traffic, interaction and sales, those leaders roll out a variety of page and site variants to different customer segments to attain increasingly nuanced results and metrics. They test their websites constantly and as they go.
Buzz Marketing for Technology
NOVEMBER 21, 2012
B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic. B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience.
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