Biznology

DECEMBER 8, 2017

But only a small percentage of our traffic and engagement results in this kind of conversion. All you can measure from AMPs is traffic, clicks, and bounces from anonymous users, who might be bots or, as The New Yorker cartoon implied, dogs. This was one reason why we could never attribute business results to organic search traffic.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

NOVEMBER 12, 2020

Anything with good organic traffic numbers, lots of backlinks, or both is worth keeping. Do you have a closely enough related page you can redirect traffic to? The new page may require a fix as minor as a new headline or major surgery with a complete re-organization of the organization’s structure and keyword usage.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

DECEMBER 4, 2018

Anyone who tracks traffic on their website knows how much of their traffic comes from Google. The data that not everyone looks at is the amount of traffic that goes back to Google. For many companies the amount of traffic that goes back to Google is almost equivalent to what they got in the first place.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

OCTOBER 17, 2018

For example, rather than simply looking at aggregate data for pages per session on your website, look at that same metric broken down by traffic source. How does social media activity affect website traffic? Chances are it provides a bump in traffic, but is that traffic engaged?

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

DECEMBER 17, 2018

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. You may get more web traffic with standard optimization tactics, but it won’t convert to sales without handcrafted SEO. Your web traffic will increase due to the right users clicking on the link, instead of just browsers.

SEO 151

SEO Generation Conversion Rate Click Rate 151

Biznology

SEPTEMBER 12, 2018

This is not an option for most advertisers, because they need the traffic. But for some, they can re-invest the savings into tactics that drive a lot more traffic to their websites. Look at traffic data hourly, not daily. Examine your analytics beyond traffic. Notice which ones are sending no converting traffic.

Paid Search Agency 126

Paid Search Agency Ad Exchange Ads Advertising Agencies 126

Biznology

NOVEMBER 2, 2017

The problem has always been that sharing third party content does little to help drive traffic back to your site. Organic search drives 5x more traffic than paid, of course, but ranking can be tough, especially in the modern digital marketing landscape. This one is a game-changer. Searchmetrics.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

JULY 10, 2017

The traffic and engagement on the above microsite hit its plateau fairly quickly. Once that was live, traffic and engagement went back to March levels. The truth is, there are limits to how much traffic and engagement you can get for a set of topics. But if you have hit the traffic plateau, don’t redesign.

SEO 104

SEO Microsite Keywords Traffic 104

Biznology

MARCH 29, 2018

It’s anticipated that by 2019, video will account for nearly 80 percent of the world’s mobile data traffic. Live video is key – Facebook shares that users spend more than 3 times the time watching live video than static content. As the year marches on, it’s important to realize that mobile marketing trends continue to evolve.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

SEPTEMBER 3, 2019

Monitor traffic, engagement, and traffic sources. If you see a sharp rise in traffic to your website from mobile devices, that could be an indicator that VEO is worth paying attention to. How to Recognize the VEO Tipping Point. One thing you might consider is keeping a close watch on your mobile vs. desktop usage patterns.

Mobile Marketing 120

Mobile Marketing Traffic Optimization Rules 120

Biznology

JANUARY 17, 2019

A page that attracts a great deal of traffic is all the more valuable if visitors leave it to go to your contact page. That same traffic is much less valuable if people bounce from your site from that page in greater numbers than elsewhere on the site. Where your traffic comes from is also pretty easy to find.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

APRIL 12, 2017

And yet, if worker’s comp insurance is what you sell, you really don’t want traffic from the folks looking for life, health, or homeowner’s insurance. Certainly better than “new york state workers comp insurance” which has fewer than 1,000 searches per month. Rule number one is to publish content relevant to the keywords you want to rank for.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

APRIL 14, 2017

After you get traffic to your site you might send that traffic to a landing page to convert prospects into leads. If you have video on your landing page, leads will be converted at an 80% higher rate. Thus any money you spend will have a higher ROI because your SEO ranking and your conversion rate will improve.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

DECEMBER 2, 2020

Sleeping in on the weekends (that usually means 8am these days), a lazy day at the beach, early morning drives with no traffic. I know…that’s two characteristics. What makes you happy? The post Partner Profile: Chris Lyon, CEO, SPAN Digital appeared first on Biznology.

Ideal Customer Profiles 160

Ideal Customer Profiles Profiling Consulting Communities 160

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. It shows you lots of data and graphs, like which areas of the world send you the best traffic, which of your pages perform best, and which perform worst.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

MAY 6, 2019

Here are the top three tips on how to turn your fans into increased traffic and, finally, into paying customers. The higher your traffic numbers, the higher your revenue. Therefore, the most logical step is to do everything you can to increase your traffic. Their website traffic can be measured in millions!

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

JULY 21, 2017

Create a report to identify the search engine performance (rank, traffic, etc.) Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. This will help you do a side-by-side comparison. Map out a redirect strategy.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

JANUARY 25, 2018

This should go without saying, but if a writer is contracted to write blogs, ads, or posts with the goal of garnering web traffic based on their work, then it is absolutely imperative that they understand how to achieve that goal. And that’s not fair on anyone. SEO affects copywriting. Like this post? Sign up for our emails here.

Copywriting 95

Copywriting SEO Paid Search Agency Advertising Agencies 95

Biznology

MAY 14, 2020

In today’s episode, we talk through our best strategies for expanding listening channels to make space for all this new traffic and keep it moving in the right directions. This week—at your request—we turn that question on its head: How can leadership teams make sure they’re really hearing from staff and directing feedback effectively?

Advertising Channels 104

Advertising Channels Consulting Focus Group Customer Surveys 104

Biznology

APRIL 11, 2016

Oh, right: traffic doesn’t pay the bills. Which is why focusing solely on SEO and traffic metrics is a mistake. Traffic isn’t the end goal. Just as important is what happens once you’ve attracted all that traffic. Just as important is what happens once you’ve attracted all that traffic. Why in heavens not?

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

MAY 10, 2019

They will not find it helpful if you text them every five minutes to tell them a technician is still stuck in traffic. If traffic or another service call causes delays, automatically shoot them an SMS so they have an updated arrival time. This avoids disrupting busy techs who may be dealing with another customer or stuck in traffic.

SMS 112

SMS Work Management Marketing Management Service 112

Biznology

JANUARY 17, 2018

That’s why sites like Amazon that rely heavily on candid reviews to drive their readership or sales are investing heavily in legal and technical measures to fight fake traffic, content, and ratings generators: An Amazon spokesperson said it invests heavily to ensure customers can trust reviews on Amazon, saying, “We use a machine-learned algorithm (..)

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

JULY 7, 2021

of their total SMB site traffic), despite running in just a couple of their focus markets. Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May. Stirista matched the ad impressions to the client’s website visits, revealing 2,151 matches (2.3%

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

FEBRUARY 7, 2018

It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. Some of the ways are listed below: Data analysis: First of all the data accumulated from the previous marketing plan should be analyzed thoroughly to identify the problem areas. Use analytical tools like Google Analytics.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

APRIL 18, 2019

We consistently see sites receiving at least 40% to 60% of their traffic from organic and, to a lesser extent, paid search traffic. But at the start, you exist only to — and only if you — solve a problem. That’s why most folks start with search. The good news is that the customer is telling you what she wants.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151

Biznology

SEPTEMBER 5, 2019

With Google charging more and more for the traffic it sends you, your only defense is to improve your experience so that customers return directly to you, rather than consulting with Google first. (If Steve has his way, it will be 100%.). Focus on the digital experience. What that means is that you must focus on digital customer experience.

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

MARCH 20, 2015

If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” Web traffic is an example of a process metric in that it tracks how our audience is interacting with our content. Page views. Site visitors. Email subscribers.

Process 80

Process Content Marketing Content Budget Programs 80

Biznology

OCTOBER 5, 2017

See where your traffic and sales are coming from. You may want to try paid advertising (as the article suggests) or focusing on what you know DOES work for you—for instance, Twitter chats, LinkedIn posts or Facebook Live videos. This is why finding your One Thing is so important. Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Biznology

DECEMBER 16, 2016

Here’s an example—a data scientist uncovered two interesting facts as he examined data relating to traffic in New York City: He found the absolute worst place to park in NYC. In all likelihood, you have a trove of data about traffic on your website. He defined when rush hour starts and ends in NYC.

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

MAY 27, 2016

Leveraging different content marketing features on your site, including effective video marketing , can boost your web traffic. Start with one small tweak, and wait a few weeks to see if you notice a change in traffic and conversions. Publishing regular content that your audience cares about is a great way to drive traffic.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Biznology

OCTOBER 1, 2018

If a traffic accident has occurred in one of the technician’s routes, the dispatcher can send notification to the technician’s mobile device and reroute them while letting the customer know there will be a slight delay due to traffic. Automated Marketing.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In other words, you need a user-friendly website, quality content, and a well-thought-out plan for driving traffic to your content. For many businesses, ranking on the first page of Google is a constant uphill battle.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

MARCH 26, 2019

Or heavy traffic. It’s GDPR-compliant, because it doesn’t require any personally-identifiable information. It doesn’t require a a slew of products or return visitors. If you’ve been waiting for the easy way to add personalization to your site, it’s time to check out behavior-based personalization.

Personalization 130

Personalization Amazon Privacy Traffic 130

Biznology

APRIL 28, 2017

Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Do all of your new leads say they found you the same way (for instance, your podcast or a guest post?). Was there a day (or month) that saw a huge spike in sales?

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

OCTOBER 14, 2020

Boost your social media KPIs including website traffic and clicks. That’s why you can enjoy the following benefits simply by leveraging your employees: Extend your social media reach to gain more brand recognition. Increase your conversions while saving money on expensive digital advertising.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

NOVEMBER 7, 2016

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

NOVEMBER 13, 2018

11m 44s – What do we mean by upstream/downstream traffic to/from search? It’s about measuring, and experimenting. Take a listen. 00m 00s – Intro and overview. 01m 17s – Start of discussion with Steve. 07m 04s – Do clicks mean success? 13m 12s – Why it matters that Google exited the site search market.

Search Marketing 128

Search Marketing Twitter Google Traffic 128